Document re9kp54NgDRv53vqKjrk3aowE

wjpi.jftniiiiniiliifPDpitji... iw|P iuf - w i '-1'1.' ui|piPii,iWP"W mrnmmww LIAo8654 .hJ*sw..... - ,>* wiSOk WHfTf LEAD PtQMQTtON PROGRAM i i Ii t i UAO INDUSTRIES ASSOOATION CnyW Mfeft, 420 Untaffea A*om Nh YoA, R T. April *, lMt wrung bo. 44 orrim or seiti tr-q tXLrllJ? ~ ; Dabtn taripcrtLt-t the Whitt Load rnaotita ftcyti V* hare prepared as cwtllae of the Thlte Lend PrenetlM Caapalpi foe mi for the oee of the 11U1 itaffi of our wter hlt load ocopuUi, to (loo la iolww< fora a hit of tte ajrr artlrV.loo enbmoed tor the yrejeet. Copy of the otrtlUe la atMl*A Wt (hall U pleaeud to (apply additional oopioo if yea mU 1U* to Into Tory tmly youre, *J -ff loo rot ary* <1 B it 1111") i II MiiiMiMiMfcMihfatf l i i mm- ! i(",'Mrw iWWI- Ill'll .ai BJIIMII"UIM. .1 !iai !"J nm IS2898 LKAD IIDOSTRIES ASSOCIATION iationai, adtektisiio aid promotional CAMPAIGN rod WH1TI LEAD ms i r i 'iii'P' " i. h hpi.h 11 / iw>"ipuij m N2898.01 ''YiT' LI A 08656 5< ' - % asm a Tor the fourth a might ;itr th* Load Xndaatrlea UioclitleB la Mdoetln| a coopintiT* whit* 1**4 promotlooal protn*. Sponsor** u la th* past by alalng, malt ing and refining conpaal** aad th* whit* 1**4 a*anfaetar*r*# th* caapalgn ecntlan** with th* approach fr*sh*n*4 wad r*rlartf to **t th* extraordinary demands of a war *oocomy. A a*rl*a of ad**rtls**nts la general toumr, fara aa4 trad* publication* fora* th* backbone of th* prograa( whll* organic** publicity and extensive field work assure* a well-rounded odweatlonal effort. Th* several pha**a of th* prograa ar* aumarla*d la brl*f on th* following pages. j IWimp, ipWMHijilUPlipiUJ > -ee* W* Fmmmmmmym r> > mm A LI 4 08 6C 8 ------- - ... -.. miawil"w'iw^w wi1 WWW ihiu U lUVilS\,' :t5`" O" 9x? 1 >3W. 5 F -4^^/ - `.W** t "jf ^ -V W afc^^_ r la 4 ifc4 pi ILDINC co- P MfWll>4HHI>ll l... iWm 4<m4< k* winw ^rUtWf io*|. Ip*| iwf *wli frM* fmfH. m % a*pm iK*^inf la ifvirfi far* *Imm lt*^ t 4ft-M t*iopppppm* fnioM. tpp. *wh |^i Im l#*4 |o baa ptap'rp tof^Mh Pn*a TW WIwM Paxmm ft Kttf ia4 **4 rw NaMb4 a Im b#4 |pa Iwf VtwU. *Ip*i I*a4 bti aar paf*mh# W* taa>* la a*ibn#*4*af wM W < i tmJmf la#aa Af? * a* bW la* b^ a f+mf f*4 aif Apm bd lUMaKit. Im* Wp4 b a4< boa b*4~ imu1 tfcat't mr4 lo k>p> ia 4prhl*v ta mituat m ttfwaPM VlliW b4 ><pp| NtM vk tlM Na HafkMM M V*fWr> TVn't k* *k*M b*4 faa |*h m lab laap Uaf fratoa* tfniM tkp (Uaa i pmm TVpt t kf ii ItMft at |oo4 !po4i, imwi pApf iMMa, pppfiaf 4ot ilo*b pa4 m#b l>a ifa ba| *W %Kn# bai tMO mi apf tk*a ftgaUf fwiptt lit kppPlT |k4 |IMI, Mi attlnti ^aa Ida. auk* a gm<4 mU H ia >W (*h Uft iM Kmc m cbwfMi. UAD IHIH A\SUGATH04 4H L#Mk^ua Amppp. M# Tab,H V. Ul a add by foa aai a rap i iMi (Dm fN. iipwipS |pa # `W a n(' |4 w k ypni ft*4 Ai- apaa Miaf Awtf fat tbp bWftPl pAk Aa tab r-fc !:># fw* Uf bW |p m m n*A a* w* !*, i *m* -- Mhi tappv l ua ft ft Wv W*4 a ib* Aw babkp 4 Mia fpa ^i | uplift na*i ypp > m $ tpft rpW |m kdw>a ` f*+ Iplp Ho A4 miujw ftjpdr'apjwm.y11 ji m*jmw^mm*m*B&**9!!0*****9^ ii.ni.iij mu wimmmmmrn --- T... * iWPJMJliiMPJ il0e 659 MJH'. Jji.L.l i limn;WWW-,may min c> r"r\i ojc^cji i r cji -y/z\-c r:i:EEt^ i L*s * * r * >DAY. nort (hut prrr. the emit > fcx ifuilit) -- fix Muxitli tkai hi long mil dl. Thu'i douhly tru of ptim Aik) ihm'i *mt kind of piint you cu u* ith iwnplitt toofcdrnc* -- fmn irir W You kiw* ho* whit* Ind piint withund* the wowrrM wMthmng You'v* turned (Km k imx tndu and Miln-- kaojx kt looki bf ywatv ! *kon, k'i ft* kat rwrryooe want* moat right now. V) txk with |Hirv Kh Uad You'll m*ka arw fnwidi - and Kuitd your tipulttiiM Itx b*Or day* to iwm. Lead Industries Association 410 Avom, N*w YwV N Y JOW m p*P npa mm m rnmmmmmmfmm ifaHwftifi mm LI^ 06 6fc o ?rk^t c i cr^: .j^tYtTsr . \ | .. : - - i c cj ii_L i L r i v/ ;L r i: M f V-r 1DAY, non duo rvrf, the till >* for | tjueliry -- for iMimtli ihtl *tu lonji uid well. Tlul'i %hy ill clouHI r oicr to recommend ^>n lilt W* paint of one with hijth white teed conicni Yiw know ho* hit* lead nnn |xinl gumption to >>*end the ittwn *e*thrnng -- without mriung of Ktlmji You've teen ho* hitc letd |*ittid (nle keep their lieki (of Jim Thtl'i het everyone mt nK right no*. No pink eUr lewd. You'll meke *r friend* -- tod build l Pound foundtoon for heeler dejrt to cemte. iM W*4 ta U li fM W|wU fWkM, Ml mm HM Imik, M M#Mkd4 Lead !ndutaiei Association 4M twm*i< Am, Vm4. M V, f- . i. 1! >f[ r ^ v Iv'm ! P, 1 S v l :*S M * Hl IPWJ III j j *m MBWUu^iiwwwiPi^ '.iiA i WSihabemmwftft" >"i v iU0666l p ' - i j : IFAgE PAPER A1 [ft Xa addition to the consumer and fin paper adver tising, a ouabor of trsds papers ere Deing used to carry the load Industries Association's story of white load to architects, builders, palat dealers, palatine contractors aad journeyman painters. n>ee papers haws a combined circulation of 92,000 people, each of Mien influences the purchase of comparatively largo quantities of paint, fol lowing Is the complete trade paper advertising schedule for 194s mcAZiin amp regno*. datp SPACE CIFCvLATIOl ncrpicm PAIMTEB k CTCOFATOK March, April, May, August, Septeaber, October 1 page T6,99 MATIOIAL PATfirrj mcizm March, April, Mar, June, Septeaber, Kovesber 1 page 81,507 ^March^Aprlfl tayJ^Jme^ Septeaber, October 1 page 7,571 ^M.IBarKchT, SAffpi&riLi/jMraasra,i July, Septeeber, Moreaber 1 page 45,108 AyrErcAi. wiun % (General Section; March, April. May, June, August, October 1 page 71,987 February, July, Septeaber, Mortaber, December, 194S, January, 1945 1/S page 10,957 L ^ 0866 roncm lha growing damaad for information as to mhat factor* determine quality la paint la clearly evidenced la the laeraaalag opportunities offered the staff of the Association to cooparata with consumer, trada aad fans periodicals la tha developewnt of factual articles on paint. This awakened curiosity as to tha facts concern* lag palat formulation has resulted la a definite tread away froa articles stressing styling aad decoration. This way ha primarily due to tha necessity for conservetic-* resulting froc tha war effort, hut we have reason to hellere that It Is likewise a result of our Alta lead educational prograa. Outstanding among the publications of large circulation with which tha Association has recently collaborated la tha preparation of feature material an pelatlag are Better Bones sad Gardens, Aaerlcaa Sons, Successful farming. Bouse Beautiful, Country Geatleaaa and Field and Stream. Za addition, approximately one hundred articles have bean prepared aad released to a wide variety of pub lications la the trade, marine, lumber and fan fields, several receiving naterlal on s monthly basis. Among these receiving s series of articles are the Mississippi Talley lumberman. The Southern Lumberman,* the Falattr Publishes as a regular feature *A Portfolio of Aaerlcaa Landmarks* reprinted froa our bouse organ LEAD M9Paq9lPiilPMBpnin^^ i LlA0P6fc3 j> >iSit-1 u. t majam mam ,!*:** Vt- A aeuber of the staff who la registered archi tect, devotes hla tine to keeping 1b touch with tho archi tectural and engineering professions. - All direct laqolrlei aad correspondence art fol : lowed up, where poaalble, by personal calls. A close cheek Is kept on awards of bousing projects and In nany eases i the architects are Interviewed. A thorough canvassing of the active architectural firms in the cities visited Is beInc carried on and Is beInc received favorably. A determined effort Is beInc Bade to refute the very general belief that lead Is so scarce and tightly restricted that It Is unobtainable for paints and other building supply uses. 1 i ' p 1 was ifPiWWP m L ^ 06664 POT LI cm .J The growing demand for information as to what factors determine quality la point 1* clearly avidenead la the increasing opportunities offered the staff of the Association to eooparmta with consumer, trade and fan periodicals la the development of factual articlaa oo pa lot. Ihla awakened curiosity as to tha facta coaearnla( paint foraulatloa has rataltad la a definite trand aoay fro* articles stressing styliny and decoration, this aay be primarily due to tha necessity for consent*tlon resulting from tha ear effort, but e* hare reason to bailee* that It la likewise a result of our whit* lead educational program. Outstanding aeons tha publications of large circulation with which tha Association has recently collaborated in the preparation of feature notarial oa painting are Better Bones and Cardens, American Bone, Successful Farming, Sous# Beautiful, Country Gentleman and Plaid and Stream. Xn addition, approximately on# hundred articles here been prepared and released to a wide variety of pub lications in the trade, marine, lumber and far* fields, several receiving material on a monthly basis. Aaong these recelvlns a sarles of articles are the Mississippi Talley lumberman, the Southern lumbermen,* the Painter Publishes ss s regular feature *A Portfolio of Americas landmarks* reprinted from our house organ UUD wens* t f } r m IJUT M|l <ppp-- III pm i.u ........ L 1/506665 t i i A 0 a i and Decorator and the A*rlcultural Leaders' Digest. i Itoe to the wealth of nevs and official Material i now available to tha newspeper* - ahlch tanda to aaka 1> cldantal ralaaaaa laaa accaptabla than during normal tinea - it haa bean daaaad advlseble to suspend for tha duration our regular monthly release services, tha Rome Owners Forun and tha Bouse of tha Month. Bowever, once conditions warrant, we believe these services should continue as they have enjoyed an excellent reception since their in ception three years a(a. W& lboat half of each Issue of "Lead*, published every two months. Is devoted to articles on white lead. Lead" roes to a Beilin* list of about SI,549 broken down as followsi Architects................................ Agricultural engineers and county a(nts..................... Building superintendents.. General contractors....... Painters and decorators... Educational Institutions.. Bousing authorities....... Municipal officials........... Realtors..................... .. Miscellaneous.....t......, 8,977 4,457 MO 1,S9 8,650 544 84 1,518 1,444 8,998 81,549 T *ittin>in ri m i mi m ryi--M m udk'a&Jm w -*--- ---------- -- - -.-u.-3fe. r mtci mail APvgtnsiMo The booklet, *Phst to Expoet Proa Kite Lead Point* eontlnnoi to reeelee oa oxeolloat re ception. A total of 15,775 hero boos dlstrlbu-ed to doto, eo,110 cf ehlch or* tha result of requests directly stlaulated by tho fro* offer la conjunction with oar eonoaaoi ond trad* sdwwrtlslng program. Thousands of copies of various reprlnto of r-.isxlno ortlcloo favorable to obit* lead are dlitrlbatod ai a regular policy. Thes* likewise Include official releaioa of Dr. P.L. Broaa* of tha United Stitss Poreit Product* Laboratory. In cooperation elth the national Snail Bonea Deaonitratl on 30,000 coplea of a four-peg* leaflet *Boe Loaber aad Paint Keep Tour Boom Aleayi la Style* have been dlitrlbatod through luaber dealer* at their Balling expense to Inae dlate prospect! for ore honei. ' Saaple Copies of Typleal Beprint Material are Sere Enclosed. % m LI^86f 6 r* M0T.CIPALITIE3, COPSTIES. STATES. I1STITPTI0M8 During the past year, a special representative >f the Association expanded his contacts aaong aunlclpal, county, state and Institutional authorities to ascertain painting practices and offer advice and assistance as to the revision of specifications *iea deeaed necessary to laprovs the position of white lead. To date, this repre sentative has aade nuaerou* visits la the following states and In addition attends, whenever possible, nestings aad conventions of school officials, real estate operators aad other groups who specify and buy large quantities of paInti Connecticut Missouri Delaware Mae Jersey Georgia lee York Illinois forth Carolina Indiana Ohio Kantacky Pennsylvania Maine Maryland South Carolina Rhode Island Massachusetts Virginia Michigan Pest Virginia Minnesota listensla * ^