Document ravQrZXVnDX5EqJNKe9nn0p0
Copyright, IQZI, by The Sherwin- Williams CoCleveland, O.
No portion of this magazine can be used, except by Sherwin-Williams agents and dealers, without full credit being given as follows: "From Th9 S W P, published by The Sherwin-Williams Co."
Volume XIII. Ah. 7.
NOVEMBER-DECEMBER, j q ii
Increase Your Paint Business
By F. Myers, District Manager. St. Louis
HF.RF. are only two ways you can increase your paint business: you must either get new customers, or get more business from old cus tomers who are purchasing from your store regularly. There are only two ways to get new cus
tomers : either sell them what you already have in stock, or provide something else for them to buy. It is essential that you have a good assort ment of goods from which to select, or be familiar with their possible requirements and be in a position to supply same on short notice.
There are only two ways of getting more from old custom ers : sell them more of what you are now selling them, or sell them something you are not now selling them. This you cannot do unless you have a well balanced stock of such merchandise which will attract them.
There are only two ways of doing business: either sell goods affording a large profit, re gardless of repeat business, or sell goods of such quality that will bring fair returns and repeat business. Everything depends on the goods you sell whether or not your new cus tomer will become an old customer.
There are only two sources through which to make sales, particularly on house paints: either sell the property-owner direct, or sell the painter. Generally speaking, in selling the property-owner it is necessary to have the good-will of the painter, for he does fully 80 per cent of the painting.
In either case you must have the co-opera tion of your local painters to make a real suc cess of your Paint Department. It is true that in a great many towns the majority of the painters are without financial responsibil ity and a big percentage of them are slow, but the property-owner usually consults the
painter and very often follows the painter's suggestions as to the best material to use.
In most cases the painter takes the job by contract, fur nishing his own material, and if he owes every dealer in town and cannot get any more credit he will usually get enough advanced on the job to enable him to send away for his material. Where do you come in on such jobs ? Some dealers have reached the point where they don't care and as a result many jobbers of paint are getting an increased business each year from yonr local painters. You will find
this true if you go to your freight depot and see the many orders arriving.
There is no occasion for your passing up this business even though in many cases the painters are not worthy of credit. Have a heart-to-heart talk with your local painters. Show them they are not following the painters' trade for their health any more than you are handling paints for your health, that you are prepared to meet them half way on the mat ter of price; that you are willing to divide up a part of the profit with them; that when they consider they have nothing to invest, no left-overs, no rent, light, heat, taxes or insur-
77
ance to pay, and have vour stock representing you might go farther and give them this same
several hundred dollars to draw from, it is commission on every sale they influenced,
foolish for them to send out-of-town for their whether they applied the material or not. In
material. Show them in order to make a suc (his way yon would soon have the local paint
cess of your Paint Department you want to ers working with you and your increased sales
gain their confidence and influence. Both of would more than make up for the smaller
these are valuable assets to your business.
profits on the sales made to or through the
! : In working out a proposition of this kind pain tors.
you can show them for the best interests of
We have a line of advertising this year,
all concerned there is only one way to handle which if you lake advantage of should not
! the sales, and that is to have all material only paralyze all competition, but should create
charged to the property-owner, no matter a greater demand for paints than ever before.
who makes the purchase. They, of course, We are in a position to send out to the prop
would get the difference in price between the erty-owners such attractive suggestions for
price at which you would sell them and the exterior and interior painting that will make
regular retail price. This might be 10c or 15c many paint who never thought of painting.
a gallon and 10 per cent on Varnishes and Give us an opportunity of proving this to you I I' Sundries, but in the course of a season it by sending in a good big list of names of prop
would amount to a very tidy sum. In fact, erty-owners in your community.
* i
I * An Interesting Letter
Mr. SmAieI, S-W Afew* t Rrookville, Ind., tells kin experience* in the retail paint huiinea*
i
Brookville, Tnd , September 28, 1911.
he done through a fine system of advertising as
The Sherwin-Williams Co.,
you have.
Cleveland, Ohio.
Gentlemen: We cannot refrain from giving you a little in
formation that may be of some benefit to you. Our business has been in existence for 41 years, and we have handled paints of different brands, and our paint business was never very satisfactory until about six or eight, years ago, when we had made a change to handling your paints. We were at that time selling about 500 gallons paint per year.
Since the change was made wc credit to your fine system of advertising the fact that our busi ness has increased to (car load) orders which we have given you for the last two jrears, and when you take into consideration that our town is but 2,500
Another thing not to be overlooked is that we are getting a great deal more for our paints than any other paints sold in our city. Wc started in this year with a car load of your Oil Meal, also a car
of SWP and Varnishes; this with your Spraying Materials has brought us an enormous countrytrade.
Notwithstanding the advertising we have received done it all, but the quality made it a great repeater We have never had any complaints, and furthermore, we did not write this for any notoriety, hut we feel as though what we have written is due you. Thank ing you, wc remain.
Yours respectfully,
population, we think it Ls wonderful and can only
C. SAMONIEL.
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0007-SWP-000118588
TheValue of Business-Like Stationery
UK I NO tile last few years there is appropriate and effective. Some cuts that
have been many changes in our are used for this purpose give the lcttcr-hcad
notions of what constitutes a good a very poor appearance. The drawing shown
letter-head. Happily the time has on this page is an original one which will be
wm now passed when almost every a credit to any merchant's business stationery. merchant and business concern It is one of several designs we have prepared
tried to surpass their competitors in electrotype form. They can be used for
in what were considered to be artistic
letter-heads, introducing all manner of . ~
designs irrelevant to the stibject for this
purpose, blow our ideas have improved
and the desire for restraint and sim
plicity has superseded the elaborate
treatments which were so popular. But by simplicity we do not mean mere dulness or unattractiveness, but rather di
rectness and distinctiveness. The first requisite in having neat sta
HCTtJKN IN . BA.. .
HUSTLE A. PUSH
BEALEn.IN HARDWARE, PAINTS &
VARNISHES
SUCCESSVILLE, O. K
tionery is to use good paper, it need not be expensive, but of a serviceable
No. 3%
Color Plate No. 3981',
grade. Stationery is always a sound in
vestment, and a little money spent in purchas one or two-color work and arc made in sizes
ing a well-appearing quality will pay good to fit letter-heads, bill-heads, envelope return
dividends, for very often your customers, and cards. We also have several designs for
especially those who are not familiar with checks.
your methods of doing business, judge the When ordering stationery always caution
character of your store by these little things. the printer against using too many styles of
Then avoid any freakish combinations of type. It is unfortunately true that many of
color. White letter-heads, bill-heads, envelopes the smaller printing establishments seem to
and stationery forms are always preferable, delight in displaying as many different "faces"
although sometimes a distinctive effect can be of type as possible. One or two different styles
obtained by a tinted stock. Keep away from are all that is needed, and if more are used it
purple and yellow and other colored inks of a makes the letter-head confusing to read. This
brilliant hue. They are good for circus post is quite a common fault, so it is well to keep
ers, but not on the dignified stationery of the it in mind. Do not say too much on your
business-like merchant. Black, black and red stationery as it will not be so direct as a few
or green, blue, brown, etc., are the suitable simple statements.
colors.
If you would like any suggestions regarding
If you prefer a cut or design use one that your printed forms, we will be pleased to hear
HARDWARE, STOVES, TINWARE, PAINTS, OILS, VARNISHES
Successville, O. K......................................... 19
Vote head. or statement with agent'* name, basinets and address. Onn nr two colors. Alwpje specify whether wanted for one or two colors.
No. 615.
Color Plate No. 61514.
fWodo nntiio printing. Wefuraiah electrotypes only.*
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Decorative Display ol Keith, SimnM & Co., at Tennessee State Fair
_ (Continuedftmn fiage 7V)
from you. Or better still, send us a sample of your stationery and we will prepare an electrotype of the design shown on this page with a neat arrangement of your name, busi ness, etc. If you do not feel that this par ticular design is suitable we have several others and will be pleased to send you proofs upon request.
There is a double advantage in these electro types; you can then be assured of business like stationery and becattse there is no type setting to do the printer will not charge so much. Then, too, they have a good advertis ing value and represent your store and busi ness methods as being up-to-date in every way.
THIS display show's the display of Keith, Simmons & Co., our enthusiastic dis tributors at Nashville, Tenn., at their recent. State Fair. On the right of the display is Mr. E. ]. Schmitt, manager of their paint and varnish department; the ocher gentleman is Mr. VV. P. Ilambaugh, our representative who has charge of the Nashville territory.
This clever and attractive display was ofMr. Schmitt's own design, for which he deserves congratulations. The w'alls are finished with S-W Flat-tone and the floor stenciled with our Floor Stencils. Mr. Schmitt is a loyal S-W man, and our constantly increasing sales in Nashville are largely a result of his energy and practical business methods.
We are always glad to know what our good agents are doing and pteased to receive
photographs of booths, displays, etc.
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0007-SWP-000118590
Operating Expenses and How to
Keep Track of Them
By D. C. Ltwle
X last month's article we discussed a stiff piece of cardboard and ruled with 13
the advantage of knowing one's fi cash columns, one for each month of the year
nancial standing every day and and the final column for the year's total. Two
found that this kuowledge was lines should be used for each item, the first
readily obtainable by the use of a for entering the current figures and the sec
simple daily report. One section of ond for the figures for ihe same periods of
this report was used to show "Op the previous year. It will be found advisable
erating Expenses," and it is these we are to to enter the previous year's figures in red ink
discuss this month.
and the current figures in black or vice versa.
In no department of the business will care and economy pay richer dividends than in
the expense account. As the old proverb has it, "A penny saved is a penny earned," and as Benjamin Franklin said in Poor Richard's Almanac, "Beware of little expenses, a small leak will sink a great ship." It is the small leaks that wc must continually watch for, in keeping down operating expenses.
You know, of course, what the items are that make up the total of your operating expense, but probably these are entered in the general account in your ledger and everything but the
This second plan will save making up a separate report each month as the monthly expenses can lie entered in the proper column
at the time they occur.
Do not forget the importance of making an estimate or setting a limit on each item of operating expense as only by so doing can you know just when and where reductions should be made. At the same time care should be taken to allot each caption its fair proportion of the estimate so that the business may not suffer for want of proper repairs, good stationery or liberal advertising, etc.
total lost sight of. To find the small leaks and keep the total expense at.the low est reasonable figure, the best way is to use a com parative report showing the current year's expenses compared with the previous year, both for month and year to date. A suggestion for such a report is given here.
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The various items on this report can be subdi vided to suit varying con ditions and other items not shown above, can of course be added. The main idea is to classify your expenses in such a way that you may-
know what the cost of run ning your store is, and whether you are spending on any individual item more than is warranted by the business done.
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Another good way in which to watch these ex penses is to use a double sheet of foolscap pasted on
A ' u V A ---------
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0007-SWP-000118591
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The Retail Salesman
Bt W. }. BJaad
HER 1C is just as much opportunity man about them on his next visit. He will go
for the man behind the counter to with you and because of his greater experience
demonstrate his ability to sell goods in the line, will, no doubt, land the business.
as there is for the man on the road. This experience will be a developer for you--
It is iu st as essential that the retail make you stronger--give you more confidence
salesman be courteous, know his and increase your worth to your employer.
line and be enthusiastic, as it is Exercise your selling powers on every pros
the traveling salesman.
pect you come in contact with. Don't be just
The retail salesman who is always ready a clerk -- be a salesman. Should a cus
to wait on trade; always cheerful; always tomer come in to purchase a can of
thoughtful of the
floor paint, don't be
comforts of his cus
satisfied just to show
tomer: takes the time to find out just exact ly what the custom er's requirements may
Window Display Advertising
Ry W. A. Vance E R. Davis & Co., S-W Agent, Clarksburg, W. Va.
a color card and al low the shade to be selected, then wrap up the can and mere
be and tells in a kindly, truthful wayjust what he has to
For some years past we have jjiven more
attention each year to our window displays, be cause we could see each day direct returns.
ly look pleasant.
Anybodycan do that. Rather bring to bear
offer, is the man who makes good sales, for
the reason that cour
We consider it by all odds the best means of publicity for the retail merchant. This is especially true of well-located stores. They
should be changed at least every two weeks,
your knowledge of the line; sell a brush, as well as the paint
tesy, knowledge of
when practicable every week.
and tell about. Crack
the goods, and enthu
The window displays sent out by manufac
and Seam Filler.
siasm will always win business.
In order to know your line better, keep in close touch with
turers of different lines are a great help; especi ally the automatic signs, a few of which we now
have.
We know' that clean, bright windows make business, and dusty ones with dead flies, too often seen--we regret to say--in paint and
How it fills up the ugly cracks; makes the old floor look like the deck of a
steamer; inquire
the traveling sales
hardware stores, lose business.
about the otherfloors
man; ask questions;
of the house; find out
talk to him; pump
if they use or under
him dry. You will find he is only too willing to stand the use of Floor Wax; tell how to keep
tell you of his goods; the factory'; the organi floors in good condition with Floorwipe.
zation and the selling helps he has to offer. Let them know that you know-- don't be a
Keep a record of the "hard nuts'' that you find clerk, be a salesman and a booster for the
difficult to handle and tell the traveling sales man you work for.
Do You Sell Spraying Materials?
ANY dealers who, a few years ago, thought that insecticides, such as Paris Green, Arsenate of Lead and Lime-Sulfur Solution should only be handled by the druggists, have now come to realize the in creasing demand for such products and are finding their sale decidedly profitable. Throughout the country farmers and fruit growers are now careful to see that their fruit trees and vegetable plants are properly sprayed with some efficient compound, in fact, in cer tain states, laws have been enacted making it compulsory to spray.
There is an excellent opportunity offered for the enterprising merchant in this line, and we suggest that all our agents who do not yet sell our insecticides, should consider the prop osition. To aid you in gaining a clear idea of the uses of these materials, we shall he glad to send you a copy of our 114-page hook en titled "Spraying, a Profitable Investment." This contains complete information on the subject, including a spraying table. Also, we shall give prices on the different lines, suggest a stock to carry and outline our sales plans by which we help the dealer in selling our insecti cides and fungicides.
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Our Magazine Inquiries
The results of an investigation of sales resulting from inquiries
NCH in a while we receive a letter from cue of our agents saying that our magazine advertising lias little or no effect upon his sale of our products. lie generally states
that the inquiries received from his town are merely from curiosity seekers or "chronic ad writers" who want to get a set of color plates for nothing but are
not interested in paints and varnishes. This is, of course, true in certain cases but is not at all a general state of affairs.
A short time ago we decided to make an in vestigation and addressed a letter to a large number of our agents giving a record of the inquiries received from their towns and ask ing them to report whether or not they had been successful in selling to any of the names mentioned. The results of the investigation
far as possible the worthless inquiries and in this way' save our agents much unnecessary bother. The plan we decided upon to accom plish this was to make- a charge of 5c for every
portfolio. This will just cover postage and cost of mailing.
This plan was put into effect the commenc ing of the fall season and thus far appears to be very successful. The number of inquiries
has naturally decreased slightly but now we have the satisfaction to know they are all from bona fide property-owners who intend to do some decorating either at once or in the spring season. People will not pay 5c for a portfolio unless they are interested in the sub
ject and are looking for suggestions. The portfolio we are now offering is en
titled "Style Portfolio of Home Decoration."
were most interesting. It proved to us that by
far tile majority of inquiries received were
bona fide and that where llie agent followed them up aggressively he was successful in making a sale. While the average of inquiries sold was between 60 and 7 5 per cent, some of our agents had sold as high as 100 per cent. Of course many o these were, small sales, hut
the average was good. Several agents said they had not kept any record of the purchases made as many were cash sales and although some reported "none sold" they generally ad mitted they hadn't followed up the inquiries.
Quite a number of our customers wrote ex plaining the various systems they have in fol lowing up these inquiries. Some agents write a postal; others a special letter immediately upon receiving the notification from us--and these were the agents who reported most fa
vorable results. This investigation proved very conclusively
that our magazine advertising is most effective
and that the greater number of those who write to us for the color plates are interested in the subject. However, we decided to eliminate as
It contains 20 color plates illustrating various homes which range from the modest one-story
cottage to the pure type of Colonial, and a number of interior views. There is also an interesting book which contains instructions for decorating the home. The property-owner is always referred to you as being our local
agent. An illustration of the portfolio is repro
duced on this page and we shall be pleased to send one to any agent. Of course there is no
charge to our customers. We urge every agent to follow up the in
quiries systematically as only by so doing will he secure the best results from our advertising
campaigns.
,H i 7.4
rtift I.eWiff 'VtiOforO
S3
Co Dtrivtr
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0007-SWP-000118593
*
Co-Operative Advertising
By H. W. Lihr. Crescent Driif Co., GIisco, Kins.
\\TV. ARK told possibility of growing. We acquire by doing, VV that the suc not by having it done for us.
!
cess of any insti
The Sherwin-Williams Co. give us the best
I
tution is lint sum possible kind of general advertising. It is of the successes of truly an educational message put up in the
the individuals in mnstartisticway. Iknowfromexperience,that
the institution, Ihcir advertisements put tone in my business;
and I think we they go further if you will co-operate with
are rightly told, them, they will make it specific as far as pos
for from the presi sible. In order to make the most of our oppor
dent down to the tunities, it requires not only general treatment,
porter, we see that but also specific treatment. Here is where I
this is true.
learned that I could make things move by
Since this is so,
then as retailers
Mr. H. W. Lhr
for the Sherwin-
Williams Co.'s
high standard products, we are members of
that firm. They have given us a portion of
their territory which is a part of their capital,
and the success we have in handling our por
tion figures greatly in the success of the
institution, of which wc are a part.
working with them, putting in local ads of my own, special signs, window' displays, and weav ing in, wherever possible, anything of local in terest.
You know advertising is salesmanship, and that personality is a very important item in selling goods; so by getting into the game yourself, you stamp your own personality upon the advertisement, and thus you increase
At times it has coir.e to me with great force, the results.
that the retailers hold the most important offi
You live in the community, you are a part
ces in any institution, ft is with them that of it, you feel its pulse beat, and so you can
the final output is measured. They are the tell just what is needed to cheer and brighten
i
connecting link between the manufacturer or it up. People always like to trade with live
the source, and the consumer or the great merchants, and will do so whenever possible,
ocean of consumption. Every increase in the other things being equal. I am of the firm
efficiency in the retailer makes greater possi opinion that with a little effort--just a little
f
bilities for the firm as well as more money for more than the other fellow--you can make the retailer. Therefore, let us avail ourselves yourself so felt in your community, that those
of every opportunity to increase our efficiency. in that community will never think of paint
Here I want to suggest one. way that I without thinking of you first. It is in keeping have found to be of great value to me in selling with the law' of association. paint, that is by co-operative advertising. I In conclusion I wish to make clear this fact:
i
mean by that, to work with the Sherwin-Wil To make the most out of a Sherwin-Williams
liams Co., in using every opportunity they agency and I mean by that, to make the most
offer (and there arc many of them), to get the mpney for ourselves, and to have the pleasure
message to the prospective customer. If we that comes from work well done, we must co
will connect our stores fully with their Adver operate with the Sherwin-Williams Co. in
tising Department, we will outclass every other every possible wav, and for relief for our firm in the way of getting and building busi selves, we must do a little advertising of our ness. We can do more than this, we can be own.
f
more than a transmitter, we can be an origina
tor. We can connect ourselves so closely with the Sherwin-Williams Co., that we not only
An Apology
carry their message in our community, but also "F filial
Fall Campaign issue of
feel as they feel, and know as they know. By
a photograph of the win*
allowing the best from their corps of expert clow of Mr. W. II. Sawyer, our enterprising agent
advertisers to play upon us, we can fill our at Providence, R, I., without mentioning his name in
.1
souls with enthusiasm and force out the best connection with it. This was used to illustrate the
we have in us. To give the best is to get the correct use of our Fall "Window Display, and our
best. To allow others lo do for you is lo allow agents will remember the splendid arrangement of
them to rob you of your pleasures and the paint and varnish cans that Mr. Sawyer had made.
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tm
I Why We Sell SWP
fty Tlw Hartley Hardware Co.. S-W Amenta, Mountain Virw. Cal.
EX DP RED space in The S W P of the world; never hot and never cold; no
and asked to contribute our ex ice but in the refrigerator and no winter but
periences in the paint business, tve in the almanac; perpetual springtime in place
take extreme pleasure in comply of blizzards, cyclones and thunderstorms; per
ing', and hope our efforts may ennial bloom instead of snowbanks; and a
prove interesting to some readers level, productive soil, the best on earth, in lieu
V and aid in the common cause of in of the rocks and hills where I was born.
creased demand for Sherwin-Williams prod
After making purchase of the store and
ucts. Our story may be interesting.
business of Parkinson Bros., we were told a
A little more than a year ago we scarcely good deal about paint and advised to "stick to
I knew there was such an institution as The Sherwin-Williams.'' We made considerable
Sherwin-Williams Company or Sherwin-Wil and repeated investigation of the paint busi
liams Paint except for noticing the familiar ness and especially of other lines of paints for
Cover the Earth sign wherever we chanced to we had decided to supply our customers with
be. Never in the paint business beiore, and the best grade merchandise and build up a
not having had occasion to use any paint, we reputation for quality. We also made close
supposed that paint was simply paint, and all observation of the Paint Department of our
paints looked alike to us. But we have since store and of the methods employed by Mr.
found that there are paints and paints.
Parkinson's clerks in making sales, who re
Casting about for a profitable business in mained with us for a time to introduce us to
vestment, in a desirable locality as to climate the business and customers and get us started
and environment, we had the great good for right.
tune to come to Mountain View and meet At first we assumed that all the talk about George S. Parkinson. At this city we found the superiority of SWP was for effect to
combined all that we sought--the garden spot make sales. Soon, however, we had the pleas-
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0007-SWP-000118595
ure of meeting Mr. W. E. Carter, the gentle manly representative of The Sherwin-Wil liams Company and hearing him point out the various features of superiority of his paint, giving logical and convincing reasons why it stands all tests of time, climate and laboratory, we were soon able to see that it would be de cidedly to our advantage to follow Mr. Par kinson's suggestion and stick to SWP. Since then our experience in selling SWP has con vinced us that our decision was a wise one, for there arc many buildings in this city painted years ago with SWP, which are still bright, lively, flexible and fresh in appearance, re
taining a durable body of real paint that wears, protecting the wood as well as retaining its beauty of shade and color.
Perhaps we have been more fortunate than other merchants who stumbled across "the
other kind" before they took the S-W agency, but we have come to find a real pleasure in "Sticking to Sherwin-Williamsfeeling that in so doing we are not only engaged in a pleasant and profitable business, but that in a way, we are philanthropists and assistant edu cators of the world for the world's good. As the missionary, who carried soap to the heathen together with the Bible and Prayer Book, found the soap the first civilizer, we feel that we, too, become civilizers with every can of SWP wc sell.
Our business in SWP is constantly increas ing and we attribute it to the splendid satis faction it gives to our customers. Although higher in price per gallon than other brands that can be purchased, the property-owners find it is the cheapest in the end.
Pushing Seasonable Goods
UST at this season of the year the housewives are thinking a great deal about brightening their homes in preparation for the festivities of the holidays. This offers the dealer an excellent opportunity for push
ing such profitable lines as Floor Finishes, Varnishes, Floor Wax, etc., and he should see that such goods are prominently 'displayed in his windows, on the counter and shelves, etc., and that customers are reminded that he keeps a full supply of these materials.
There are numerous ways in which these lines can be advertised, and it might be well for dealers to prepare a series of newspaper advertisements suggesting the use of the dif ferent lines they carry, referring particularly to the Christmas season. An attractive win dow display could also be planned, but one of the most simple ways to advertise these goods is to place enclosing slips descriptive of them in all packages and orders that are sent out.
There are three products we wish to men
tion particularly and which may be more or less new to our agents. We refer to Polish-ol,
Floorwipe and High Polish Fluid Wax. These lines were added to our price list a few months ago, and prices and full information will be sent on request, A trial order will convince you of the demand for such products.
High Polish Fluid Wax: There has always been a demand for a liquid floor wax which would save much of the labor involved in the application of paste wax. To meet this de mand we have prepared our High Polish Fluid Wax which is of the same high quality as our
regular floor wax only is made in liquid form and does not settle or become hard in the package. It is made in half-pints, pints, quarts, half-gallons, and gallons. Dealers who have a demand for such a product will find this line profitable.
Floorwipe: This liquid is used for clean ing and renewing the lustre on waxed or var nished surfaces. It removes that invisible layer of dust which is on every floor and ren ders unnoticeable places where the varnish has begun to wear through and heel-marks and scratches are seen. This preparation is very simple to apply as the floor is simply wiped over with a cloth dampened rvith Floorwipe. Floorwipe comes in pints, quarts, half-gal lons and gallons.
S-W Polish-ol: Our agents have doubtless all heard of our Polish-ol, and if you have not as yet tried out an order, you should send in for at least a dozen bottles at once. S-W Pol ish-ol meets the popular demand for an efficient furniture polish at a moderate price. It is sold in 4-oz. and 8-oz. bottles. Liberal discount.
The Opposite Page
THE immense buildings shown on the op posite page will doubtless be interesting to our agents because they were decorated with Sherwin-Williams' decorative finishes. These are some of the best known buildings recently erected, and the fact that our prod ucts were chosen in the face of severe com petition is merely additional proof of their recognized superiority. Tell your customers about them.
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0007-SWP-000118597
Frank had been sent tu the hardware store for a thermometer.
"Did mother say what size?" asked the clerk.
"Ob," answered Frank, "gimme the biggest one you've got. It's to warm my bedroom with."
fI
Editor-*"We are sorry to lose your subscription, Mr. Jackson. "What's the matter? Don't you like
our politics?"
Mistah Jackson--"'Tain't dat, sah; 'tain't dat.
Mah wife jes' been anr dun landed a job o' wuk foh
me by advertisin' in youh darned old papah."
Young Man--"So Miss Ethel is your oldest sister. Who comes after her?"
Small Brother--"Nobody ain't come yet; but pa says the JlrsL fellow that comes can have her."
"Mrs. Chuckslcy, is your husband a member of any secret society?"
"He thinks he is--but he talks in his sleep."
"Paw wants a bottle o' liniment and maw wants a bottle o' china cement right away."
"All right, sonny. What's wrong?" "Maw hit paw with the sugar bowl."
Judge--"You are a freeholder?" Talesman--"Yes, sir; I am." Judge--"Married or single?"
Talesman--"Married three years last June." Judge--"Have you formed or expressed any opinion?"
Talesman--"Not for three years, your honor."
Bald Patron--"Here! I've rubbed this dope on my head for three weeks without result, yet you said it would grow hair on a billiard ball."
"Well, How do you expect it to grow hair on a billiard ball when you rub it on your head?"
Tontm;.--1T only wisht I was pres'dent of the tin trust."
His Mother--"Why. what would you do?"
Tommy--"I'd make all the pie and cake pans bigger."
The New Girl--"An' may me intir.ded visit me every Sunday afternoon, ma'am?"
Mistress--"Who is your intended, Delia?" The New Girl--"I don't know yet, tna'am. I'm a stranger in town."
Mrs. Quackcnboss "Am yo' daughtah happily mar*d, Sistah Sagg?"
Mrs. Sagg--"She sho' is! Bress goodness, she's done got a husband dat's skeered to death of her!"
News Editor--Where shall we put this item about
the retirement of Alderman Soaker from public life? Managing Editor--Put it under "Public Improve
ments."
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