Document rJ46Ey6xqz2Y62kvLN7ybr6V

PACKAGE DESIGNER PACKAGE RESEARCHER AND PLANNER PLATE OR CYLINDER MAKER SALES REPRESENTATIVE COATER BAG MAKER PRINTER LABORATORY eval uat o r Team of Specialists in converter's firm includes management, de sign, sales and production functions, notes John Cowan, secretary and managing director of the National Flexible Packaging Associa tion. Most converters have a number of people in each function An industry spokesman reveals: What Stimulates Packaging Progress Last month in the executive offices of perhaps 10,000 busi ness firms all across the nation, huddles were under way between top management men and a special group of salesmen representing Du Pont customers. Priority item on the agendas: What could or should be done, through package-design, to up-date the look of consumer products made by these firms--makers of food, tobacco, textile and other products. The enterprising visitors, loaded with ideas on better packages, were companies known as flexible packaging suppliers or film converters. They ranged from 10-man outfits selling $250,000 in packaging materials each year to 2,000-man firms selling $40 million or more. So success ful have they been that last year their industry produced $500 million worth of packages. The essential role of the film converter in blending varied individual skills to produce protective, attractive, and appealing packages was summarized recently by John M. Cowan (above), managing director of the Nation al Flexible Packaging Association, a 10-year-old trade association serving 90 converters. Said Cowan: "An inept package is a major handicap to sales; but a package with the right appeal brings sales volume to the manufacturer plus a real measure of convenience and service to the consumer. The film converter provides tremendous lever age toward business success through his development of ever-better packages." As self-service in retailing thrust major sales responsi bility on the package -not the clerk--there has been an explosive growth in the need for packaging service. Film converters bring new ideas and continuing package-making service to all kinds of business. They handle a dozen different packaging materials (including DuPont cello phane, polyethylene, acetate film and "Mylar" polyester film). They laminate and coat these flexible materials in half-a-dozen or more ways; and they use various printing methods to reproduce colorful illustrations, slogans, trade marks and product information on transparent bags, wrap pers and pouches. All to motivate a consumer to select a particular item of merchandise from a retail shelf ... to make a sale and to add to the satisfaction of using the product. As a man who has spent essentially his entire busi ness lifetime in packaging, Cowan has seen the film con verter grow to ever-increasing stature in his special field of business. "But no one in this field," observes Cowan, "owns a market or a customer. New materials, techniques and machinery are always turning up in packaging with re sulting shifts and changes to competitive ideas and meth ods. It's only through the partnership of large suppliers such as Du Pont and the ever-important converters that U. S. business can meet the increasing challenges in mar keting their products." v ..v.v.-; w.#.v1v.v.vv.v/:.:.*v.v*1.Av When perl Betty Myrtle slipped into a swimsuit in Waynesboro, Va., recently and clambered onto a special swing suspended from a diving board, she helped dramatize the distinctive qual ities of Du Font's newest synthetic textile fiber. For both her test suit and the elastic lines for her swing were made of "Lycra" spandex fiber, a new fiber that stretches and snaps back into place like rubber. The Du Pont fiber Betty was demonstrating is still only in limited laboratory-scale production, but already observers are anticipating that it may bring about as great a change in the ..... women's''"foundation garment industry' as' nylon did in hosiery, "Lycra" is stronger and more durable than conventional elastic thread; it gives longer wear and has from two to three times the restraining power of the same weight of fabric of these conven tional elastics. Manufacturers of girdles who have been evaluating the fitter for the past several years agree that it provides softer, lighter, arid sheerer garments with the same kind of figure control heretofore confined to heavier, bulkier garments. These can be traced (as below) back to the time of Catherine de Medici and before. "Lycra" also makes possible brassieres and girdles that, with proper tem perature settings, can be both machine-washed and machine-dried with complete safety. In addition, "Lycra" is dyeable and is highly resistant to perspiration and cosmetic oils and lotions. Field research by the foundation garment Industry, on top of a $10 million research and development program by DuPont, has confirmed the unusual promise of this new fiber. Hence, plans are now' well advanced for"a' step-up In output' of "Lycra" through new production facilities being installed at Du Pout's Waynesboro fibers plant. While hundreds of Du Pont people and outside sup pliers are currently straining to bring these new facilities into production this year (see next page), "Lycra" will remain in limited supply until the full plant facilities are in production in late 1.981, Present facilities are essentially no greater than laboratory equipment which produced the first bobbins for market evaluation. Fiber specialists are convinced that foundation garments will comprise the major initial application for Du Font's new spandex fiber. Nearly a dozen firms have been carrying out development programs on the fiber, paralleling that at Warner Brothers high lighted on the cover. But textile men also visualize an added po tential for "Lycra". Swimwear and surgical stockings are among the most obvious added uses. In January, one firm (Catalina, Inc. to- I*- V i:: ; ' a ; ; <': i" x ; t:> i? of Los Angeles) introduced in half a dozen big-city stores a "blue bather" form-fitting swimsuit made of 86 per cent Du Pont nylon and 15 per cent "Lycra". As for surgical hose, "Lycra" can be made up to resemble service-weight nylons. When devel-"" opment work can be started, thousands of women who should wear surgical hose but have avoided their heavy construction no longer may have a reason to shun them. The physical properties of "Lycra" suggest other future possibilities for this spandex fiber, but active evaluation in such areas must await increased availability of yarn. "Lycra" requires vastly more complex chemical reactions than any of Du Font's six other synthetic fibers. Its scale-up, therefore, seems likely to present a continuing array of prob lems and frustrations for both Du Pont and its fiber customers. Ultimate benefits to consumers, however, offer the prospect of substantial new business opportunities that will be generated as this new product is pulled from laboratory to pilot plant and beyond. Continued ENGINEERING ' SHOPS i IATE HOURS WITH I THE T-SQUARE SPECIAL MACHINERY ON SHORT ORDER SHOWING FOR WASH TESTS FOR MIDNIGHT OIL IN THE PRESS YEARS OF WEAR THE LABORATORY TOLERANCE 1/500,000 OF AN INCH ENGINEERS AND CHEMISTS BY THE DOZEN -TRAINING AND TEACHING (AND MAKING FIBER) n A Du Pont Imk farce coaxes complex process in pilot plant, os firGt petmth of now fi bei are cIKmnoled to limited textile areas.. Meanwhile, others strain to build now capacity and nu-of ina easing demand. \ WHAT'S TH STRETCH ( 1-WI ,, M&at \ EQUIPMENT VENDORS BUSTLING TOO OUTPUT'S UP! 7 POUNDS OVER LAST WEEK! iStiSEimsis A BIT MORE "LYCRA'S WHEN FIRST UNIT OF NEW PLANT IS UP YARN ON ITS WAY TO CUSTOMERS; ('-d SO'MANY PEOPLE WANT SO MUCH S "ANOTHER CASE ALREADY!* OUR NEW SUIT: 15% "LYCRA"-115% NYLON .!SSlBa!SI,H& S-8 Y" NEW CONCEPTS IN FIGURE CONTROLPLUS A TEW GARMENTS FOR TEST MARKETS MUCH CUSTOMER INTEREST IN NEW FIE (BUT LITTLE FIBER TO TRY OUT) CONSUMER REPORT: t TPS SO LIGHT TO WEAR CONTROLS SO WELL New models focus public eye on product improvement, a hallmark of United States industry m whidi the supplier plays many mlm Ify RICHARD J. WOODWARD Autumn street scene; A new car is parked on a busy block, a passer-by does a double-take, and 10 minutes later a crowd has gathered. A new model year begins, and the consumer jury is once again in session. ' Nowadays, it's a regular event.'The annual model change has become standard practice in U. S. industry, and as a mechanism of product improvement it is here to stay. Few routes to progress demand so much of the manu facturer and his suppliers. The challenge to auto makers is evident--each year must bring a better product or market position will be lost. Countless components must be rede signed, old materials reevaluated, and shifting consumer tastes foretold. The supplier's role is responsive. Auto engineering and design is neither his business nor necessarily Ms forte; Ms talents lie in the adaptation of old products to new require ments and the development of new products to fill pre- rlirHhvnvjri?l Mi tCtwtAaJrUleSi * The supplier is researcher, vendor, and consultant, all in one. These are Du Pout's three roles in the auto motive industry--part and parcel of the job of working today for tomorrow's better colors, waxes, windshields, or fuel lines, it is a job of staggering proportions: sales man uals in Du Pont list 84 products or product lines whidi are tailored directly to the needs of the auto maker. To meet the challenge, Du Pont, maintains a staff of technical experts in Detroit and backs them up with re search and product development in laboratories across the country. (For one department's geography, set* page 7.) Taken as a whole, these activities involve Du Pont in virtually every facet of auto-making short of the crea tion and manufacture of the car itself. And they point up the vast reservoir of special skills which a large and diversi fied materials suppler can bring to the problems inherent in any model change regardless of the end-product--cars, appliances, television sets, office equipment, furniture or satellites. The ultimate gainer is John Public, whose taste and verdict, while often fickle, is always final. Continued Autos on Assembly Line include products of thou sands of suppliers. Du Pont, alone, provides scores of items to automotive firms. Why Tim Crowd Stops, continued Planning Engineering is paced by new films and techniques The curbside Juries and showroom debats mark the final milepost of Detroit's annual odyssey to Main Street, Yet In the strictest sense It is riot an annual thing; the first real steps are taken years before in such places as Ford's vast Engineering and Research Center at Dearborn, Mich,, shown at right. Every new model starts on the drawing board, and among the first to "see" a new car are the personnel of the engineering reproduction departments. The first "pictures'*--the countless engineering draw ings which go into the creation of an automobile--are often reproduced tin Du Pont materials. The automotive industry has developed many new reproduction techniques made possible by "Cronaflex" engineering reproduction films. The photographic versa tility of "Cronaflex" has advanced these techniques and has resulted in improved engineering drawings. The dimen sional stability, durability and a fine drafting surface are the other Important advantages that starts the story of Du Pont in Detroit with "Cronaflex". 1 i : (, `i : ni j.'i'Diifiction of en- !!! i drawings is :i r. ialty of Du i ; ;' . Wray Hushei -M. i ; c ii. ! i. * . ! d s .'D-ri-.'-l \ r ! i!' d of I I . v: I i : !! . ! i !' <; i '.It. tS 111.nil V i;,.. i !,: ftO -----I l.vl! it-lri ' lil{ i)f ill licit* -.1 :. ; < i: ,.j \: , ; i ; i i:. : . I ! i a; \ i f h . 1: ' ! 1; . ,i ..; i i ( , ' , tol Ii if il I . :\\ rit i i i;; ; i; v.<!' <>' i.irnii Tooling Plants gear lines to improved jwocesse In January, 1950, Du Pout's Electrocliemleala Department learned of a problem and an opportunity; An auto firm was tooling up for .a new compact car. Part of one engine line was set aside to apply a flat black paint to steal engine parts in a one-coat, air-cure operation. Tests had. shown the need for a phosphate coating step in addition to the normal finishing system to improve paint adhesion and corrosion resistance. Phosphatizing Is old hat to metals men--but phos phate coatings applied in a new way (via Du Pont trichlorethylene solvents, instead of the usual water solutions), would eliminate some BO feet of conveyor line needed for drying. And when tied in with trichlorethylene degreasing and painting units, such a system could provide a folly integrated, one-solvent operation. Electrochemicals technical men had made progress along this line during 1968. Word of the car maker's need wan an added spur that put the program over the top in record time. By April of 1959, an integrated three-stage unit using the new Du Pont process was installed for field evaluation. In operation on the compact ear line, it has slashed finish ing time on many parts by 60 per cent, reduced tooling investment, and saved valuable floor space. 8 Color specialists helfi industry meet consumers' ehuut^ina; tastes The crowd takes a look , . . and in the words of an Host Coast, ear dealer, "If they don'I. like flic colors. I'm dead." Color receives never ceasing allenlioii from Detroit's ex|ierls. The paint and color <1011111 lil.I.ees of a typical an to firm work 18 to 20 months ahead of actual production, and more than 200 styling, product inn, and sales specialists have a say. The final selections nuisl not only look right hut must act right, both on the assembly line and on the road. Du Pont has been a major supplier of ,-iulii finishes ever since "Duett'' lacquers changed tile industry in 11)24. and the search for improved finishes lias never slackened. The latest developmonl: I he acrylics that are now in gen era I use by auto manu far hirers that fisc lacquers, I In Pont pioneered in the research that brought about this de velopment. DuPont's product in I lie field is " Lueit.e" acrylic lacquer. Many new services have also been added. They range from Norman Mooney's eye for color to a coast-in c o o h I, network of strategically located plants and laboratories. In sum, those produels and services help auto linns meet the ever-changing taste of the consumer. btmnm Niaicmvim. a p t o nNiSsimi:; mid p ; Nationwide service to Hie auto industry's as seal lily plants, dealers, and independent re fit-ushers is a major function of widely scattered Du Pont plants, laboratories and war chouses. Nine Du Pont l-inisfies plant locations arc shown on map. I he U. S. is also covered by lb I ech oic,nl representatives who call on auto firms and parts makers ami by other tepresomnlives who help put latesf car colors in (leakss' and refit-ushers' hands at time of new model debuts. In addition, the Export Sales group, in Wil mington, ships lacquers to 92 (oteigit lands. Production Neoprene launched an ever-ivideniiip stream of elastomer products that simplify assembly ami improve performance SynthehicK combine ilic best of nature arid iIle best of timn: unlike iml,unil materials, they c;ui change with t.lic times. Nt;o|ii'cnc, of cfnir.se, is the oldest. and best- known of l.lit* synthetic rubbers, It. litis been widely used by mil o milkers for V.fj years or more, and unions some 5fi() ru bber |>arl.s in a 1 vpirnl ear one auto linn uses dll) clilTerenl neoprene products. A cross .section of cuiTenl uses is pictured below. A mi my count less current examples of how Du 1 *ont research keeps abreast of mil.n makers' needs, here is it recent, one In mi I be Klasl omer (thcroieals IJepl..: J ri 1957. slabs of urethane foam brought .'Killed com fort itnd durability to iiulo seat pads. but. their usefulness was limited when seal, contours featuring crowns anti holster effects became popular. The new designs were nol compatible wil.li slab construction; auto stylists needed foams which could be molded to a given shape. Working willi foam makers who are Detroit's direct suppliers; : for Du Pont makes ' I fylene" organic isocya nates, a basic foam ingredient i an KlasUimens research team developed a molded cushion. This teehii|ue offers both design freedom and simplified sent coiisfruction. Pads moldcfl to burlap can lie attached directly to seal springs. < tenoral Motors introduced such pad.-, in 1959; now I `KiO lines, especially Dhrysler's. use them extensively. Ford, too, has pioneered in urethane foams Fur arm res Is nmv a standard item supplied by a rubber company. BIIM --i mmmmm HI # " ! 111117attaaMggKtt..4...4...4... --^ . : L :J--ta I <i ' i.* : .-.>i BBS* d. i< >' .1 S , , i. ,i ' . s,4 ! !: ! , i: L -, I. $0 */ i ' : i e! ! -. i.ii:l I . i- .1: i : i i ! p... . i :i. I . Si i ic,,.`: ... IS;;. I;us:... i 1. . !,(,P1. ,ri ati extruded strip ot new dosed cell neoprene, adopted by (thryslor Corporation for improved duor seal introduced in Hie new Valiant Over a ab-iiHsufh pnrifjd, strips extruded by Pit Pont customers were nxlensively 1 ceded by Chrysler engineers. sVhilcofmson kept abreast of both the lest results at cl 1ih ; extruders' production problems, guided additional development walk at Du PtmI elastomer lab in Wilmington. "Hypalon" synthetic rubbet, a relatively new elas tomer developed through Du Pont research, has brought longer service lift; to white-wall tires by virtue ot its resistance to oils, greases, ozone, and weathering. Blended willi neoprene and other rubbers a! lire firm, it provides a tire which resisls cracking and deterioration long past the endurance limit of conventional whrte-walls. Plastics bring new horizons in mowmoH auto fabrication and value Reflectors and lenses molded of `'Lucite" acrylic resin are optically superior to glass, but cost 70 per cent less. Industrial .maxim: A new material can rightly replace an older tine only when 1) it does the same job at lower cost, or 2) does such a superior job that cost becomes secondary. On one count or the other, each of Du Pout's plastic engineering materials seems a likely winner. "ZytaP nylon resin is a case in point. Its properties (strength, toughness, lubricity) have opened the door to some 250 automotive uses. The economies of injection molding have done the rest-use of nylon parts results in savings of 50 cents for the average car. " A five-man Du Pont consulting staff works full-time with auto designers and engineers. For their view of the future potential of plastics in cars, see left. Speedometer gears of' *Zytei" cost eightcents, give long er and quieter service than 23-cent gears made of steel. Oi vj oo : i i s. j. ,i' ''l''ll . \v;. i v' Or locks of "Delrin" which would operate smoothly under all temperature conditions and would not corrode... Or door panels, and window channels. In five years, such innovations could save auto makers $45 million. Plastics Consultants--the first group of such spe cialists ever assigned by a plastics supplier to full time duty in Detroit-are Cl. to r.): John McAllister, Harris Goodman, Ralph Richardson, William Scar borough, John Young. Representing Ou Font's Poly chemicals Department, they work with auto engineers and moldere on all phases of plastics design and technology. Goodman and Scarborough hold test moldings of Instrument cluster housings.made.from "Delrin" acetal resin, a new Du Pont thermoplastic with many metal-like properties. Automotive firms began evaluating "Delrin" three full years before it became available in regular commercial quantities. Continued _ nw Jfabric stJylists and automotive desiOgners "O'"'* v PUNCWONM DBICN ; : i :<, s i ; : >. mm: . : i : s . I;-:' i: i >i i . .vi V, t I i !; { i ! : ! : i >:: i;!! :y . 1 f : -i I; n : i : ! } ; * r'i : i, :: i. i ill':'... :. i i : i ir I } i 1 ! '! i I i i i i \ ! > ! ! '!!!!:: .: i I r| i I w : f i> "v = i*.*! !' >. mi . v i. i.hr :: r 11 i'Tiilr rrii-. ir.nlv . ;i / (. h ; ,i w i { u ; <i |< i;' i - y y . i i i . i , ! .: \ i i i; j j i r.. ; 111 . .:: ; ' i i. i i i::;. i h:' i i i { i j . i it i f :!! ;! i V r:. < 'i' 'ficf'i i i !. i - `rj; f : !J ii l{;! : ! i h . j'it 51;; Shi !\>ili ? \ i it ll it >: I 'J > i he , r- i >(' ;i i j f ;: } ' -i i l i' -i j, . i i;:!: I; i i : ;; i i: :; c i ; * M> h;i.r :hr ! ; i i: : r,i ! ( : i i 1: - Vi;-'S:! i ^ 3 s ^ . : '\<, \ )i. v j > i; i i >i`i i i 1'1 i. u s i i' \ i S r .' I ' ! ! s:: 5 !ti. I'!;: !*.:?*< } s-r i j.<; u. . m (hr njll!:' v-h ,:i i I * : is i rf . ,:! i i v I: s i >>'. . Tf V: * >: ;{ \ jt\ !f 1 i i ` MMh i\ ! i i`-'Hi' ..|ioVll iril. l-iif i1 > ! i! n i j t * . >..;!! ( \ . i i | li: I i i i;.|.v' r> : : i i... / .| f < N . . < ii s.i * ;< ! >t >t j; I -JH/ty End lit i S I i ' v'i.if, 'TV:! .1 y,, ;i "} V >| , j j 011CHt; * i: hi / j i'T : i i: i . ! iiir i;*v ,,j | in* fiferiC ! / li ` 1 I i i i: il I: !:: t,f 1 l.` J i . i<;! i. Ml 2 i f jt `i Ol'&fJv'O :'! i ri i ' j < i ;i ;, ( v ! i;! 1.; . l i 5 >: ; ! .-.-I oft6li | I j 11 ;t i; :v.'i -t i7J:;(rrti{'- nu^taii^ed i j - .i ,-t i.; ! hliii. * *! !-rj yr.vXlB EF I'(J : i i! :: V ;< ! I hi i':Vt' ! i - I ; h: : C bulk ' i!.: -i 1 f;: I : ! ! !!!' .,. Ill i!r. !;./; < |-c; | \ \i \ y:, I. iii" i :: i !: mil . nr 1UOF0 I i v 111 til : 111: a ,:-./ J . M;r i; s i 1: j t :t\iui. i 11 major afcwiflH .i11 j 1 /i ' .li'r.; ii;i i ' ;: i : \ ; i j.r { ' l : U {{11 i . 'i j; .ih : h \ l\ . .1 i: >j)OrfclI1g !>li ! 'r -i it mor- i i.; i it i: .! m ; j 1 Ik i l: -t - i it' : i11 .i ;. ::; [ j 1 | ! .. InduS : :'j i; 1 r: r ! !i t'1: r ; 1.. HBR -- h*: r0 fy h |. I: :1 1 i: . : J* J V i )11!1 i11 i , ! / I. i ;l i: ! . v.;!-. r. 1 i:I*. io present latest :: /if! .i ! : j !i!:- I Mj ! 1 f 11 i -:;. r'i* 'irv-1;- : M ' 1 ` ': .............. Ml! / ! ' I / j:-. >1 i ! (-\V `AVi'1'. i"i 1 1 '' > ! : I : : : I !,!..; j .. i !. i. ; 1 '/': I i : > ` i 1 i! . . ' : ir.i :/. 'l -.1,,.. i_>;. i Vj : 11 iir.Jilt! ;: I *; *.!:; ?.| n .x.i.:} .:ii . ! n !;;: My'-. i.vmit i -vi`-lri. become credit vt iools for a it (amative slyle studios Automotive styling Col lows a del mite anti logical patient. The decisions on paint and color come first. then (hose on body cloth uipholst.orv}. and finally those on upholstery trim. In the last, of these areas, 1 )u Pout's Fabrics Divi sion is engaged in a competitive (2,'i active suppliers! and demanding business in which (lie key words are Imagina tion, Durability, anti Choice. Du Font's pioneering ventures include the use of metallic in vinyl-coated Mm; the development of "unit seats " in which one-piece panels are embossed with contrasting grains (eliminating the stitching together of different panels to obtain the same affect); and the creation of special surface textures ranging from simulated cowhide grain to brushed aluminum effects. Styles in "Fabrillte" from variety used In ford, Plyri FabricDesigner J. Robert Etlofson of Du Pont Fabrics Division, based in Newburgh, N.Y., creates new patterns and embossing techniques for evalu ation by auto stylists. They look to coated fabrics for half-a-dozen elements of interior trim as well as seat cushions--especially on station wagons. Designer Ellefson developed the unit design idea for vinyl seat upholstery, in which a single lowpressure roller embosses vinyl In a manner which simulates inlays. It has been adopted by two major truck manufacturers and may appear in passenger cars soon. Recent trend in upholstery trim has been toward combinations of established textures. Example; leather grain plus geometric design. Functional Design llu Pont introduced neoprene, the first general purpose synthetic rubber, in 1932. Its weather- and oil-resistance did not go unnoticed by those whose interests lay in coated fabrics. The resulting product; "Pairprone". These synthetic elastic compositions have proved unique for gaskets and diaphragms in carburetors, fuel pumps, power brakes, anti other auto parts. As changes in fuels, oils, and general driving conditions required modifica tion of the original product line, it became Du Font's policy to "engineer for the job." For example, the current trend to highly aromatic fuels, and increased problems with ozone caused deterioration of rubber products, led to "Fairprene" FO materials, which swell very little in the new gasolines and show seven times the ozone resistance of previous products, even after long service. Engineering Specialist In elastomer-coated fab ' .................... ' rlcs'is Jerry Gatcomb, a" Fabrics'Division man in Detroit concerned with applications of "Fairprene" coated fabric In pump and carburetor diaphragms, especially in new engines like Corvafr's (right). Continued 11 e c o n o my mmmmm lew model development in the auto field (and too) often thrusts a host of new problems at major sup pliers, In fuels, where Du Pout's tetraethyl lead and other petroleum additives have helped the oil improve engine performance, 'changes spurred by the awing to'high compression engines have been both drastic and subfcl One aspect of Du Font's search for new information on fuels is represented, by the instrument displayed below, KKHKk: MnnyCHM by Engineer C, Allen Mellinger. It is Du Font's driving habit recorder, a new electronic device which measures and records the speed and power required of a car. Instruments Mice this, installed on cars that are driven in heavy"city traffic, in'mountainous and open country, provide help!fal DuP out, such da auto' fuels- and moere efficient high compression engines. Laboratory Studies under Engineer Mellinger (left) of Pel role uni Chemi cals Laboratory take on added sig nificance when extended to die field. Trunk of stock model Corvair (far left) holds driving habit recorder for typical tests. Driving habits-.. and fuel needs--ol bO different drivers can be studied in a year with each instru ment like this installed in ears. PrntprtinnI I U W lil w I I Chemical improvements meet changing needs in anti-freeze Anticipating Detroit is the stock-in-trade of Du Font's anti-freeze section. New engine designs {and materials) re quire new chemicals for protection against rust, corrosion, and cold weather--and an average of three years is needed to develop and test them. No surprise, then, that DuPont's "Zeacone" and "Zerex" anti-freeze experts began speculating about aluminum engines as long ago as 11)45, The possible sub- itution of aluminum for cast, iron presented hew prob lems, for example, chloride in wafer a (tacks aluminum f'naier than if does most other metals. A special inhibitor would lie needed. A suitable com pour id went on test, four years ago mid reached the rnarkel well in advance of aluminum engines. With s|ieeulaf ion beginning on magnesium engines a nr) cooling systems with plastic parts, research is underway on still newer compounds. Bench Tests give anti-freeze liaison men Frank Keenan (I,) and Edward Harford (r.) valu able performance data. Unique test units above were developed by Du Pont researchers. Comfort f tieiv dimension is added for year-round driving This year nearly one out of three new luxury ears and almost one out of five of the "low-priced three" will be air-conditioned. An essential ingredient--"Freon" refrig erants, which link compressor, evaporator, and condenser in the air-conditioning system and produces the cooling. Though "Freon" is now more than 30 years old, new automotive problems require a continuing pattern of technical service. At Du Pout's Chestnut Run Laborato ries, "Freon" refrigerants and lubricating oil undergo 1,000-hour tests in standard new model air conditioners to help develop data for auto designers, manufacturers, service engineers, and custom applicators (those who in stall cooling systems after car has been built). The effort is geared to defining the chemical and thermodynamic prop erties of "Freon" and oil, seeking the most stable operating condition that will assure trouble-free performance for the life of a car. Du Pont development work supports technical pro grams of the three leading makers of automobile air conditioning systems as they add a new dimension in 'passenger comfort hot only" for the summer months, but also for year-round driving. .. : : . - fV . and as for THE FUTURE Harbinger for reduced maintenance it typical passenger car of 1950 carried about 25 grease fittings; today's new models have less than 10. Detroit's development of ball-joint front suspensions accounted for most of this drop, and a low-friction fabric invented by Du Pont may bring the total down to zero. Cups of "Teflon" TFE liber, bonded in the bearing sockets, would eliminate the need for grease in ball-joint suspensions. Annual potential saving to average motorist: about $15. High Loads at tow speeds are taken in stride by low-friction auto bearimis of "Teflon" fiber. Thaw need no tube and give improved riding comfort- : ,t *>oiV: i o y "S . " . ' . i ... \ v-!:: II i. =i; '\ii" i i ` * 1 : New standard, of safety: nylon tires u Pont pioneered in the development of nylon coni, now broadly accepted in the replacement passenger tire market and as original equipment for trucks. Nylon cord tires offer an important safety advantage. Day by day this use grows on passenger cars. Because of superior performance in resisting heat,""moisture, impacts and Hexing, 'nylons now are used across the board by aircraft manufacturers and race drivers. 13 DU PONT REPORTS: A Big Year...and Bright Prospects I''or the economy...and for makers and users of chemical fmulnets--most ctiri'es turned upward in 1959. Du Pout's marly retended Annual Report, luinnnc fees the (amend pul tern: rising sales...plus a steady scientific prohe for the neiv and the holler Like a seasoned distance runner, the American economy last year bounded back from its 1957-58 business lag, and set a torrid pace that left few prior records intact Despite a 116-day steel strike, which at its close was beginning to bite deeply into allied Industries, economic indicators nearly all turned upward. Gross National Product-value of goods and services produced--rose to |4T9 billion, up 8 per cent over 1958. Industrial production was up 13 per fp-rtf* hUtUisS3ilnllAGQocai pCaaurlnlitMrilgJy5c) wVyptv4ati KItiltgYhll,,' AetnilUril r|JwtU:ir8e5rUmll<U1I illnIvmMmIHCp climbed 6 per cent to $380 billion. Most Important, 1969 saw more'Americans at work than ever'before; an average' of 65.6 million, up 1.6 million over 1958. Du Font's record for 1959, its recently released An nual Report shows, was a miniature of the economy. Com pany sales reached an all-time high of $2,114 million, 8 per cent over the previous record of 1957, and 16 per cent greater than 1958. High sales reflected customer vigor, for demand increased in practically all of the company's product lines--and particularly in elastomers, fibers and plastics. Earnings from Du Pont sources after taxes were $6.38 per share, only 13 cents under the record set in 1955, and $1.67 per share over the $4.71 of 1958. As night follows day, higher taxes followed higher earnings: the 1959 estimated Federal taxes on income were $294 million, or $6.43 per share of common stock. Most important to DuPont's 80,000 customers: the: rising volume of sales combined with technological Im provements to reduce production costs and Du Pont prices. The selling prices of company products on the average dropped below the level of 1949 at year-end (see chart, right). Du Font's index of selling prices was 104 in 1949 (the customary base of 1947-49 equaling 100), By 1951, it had risen to 112; beginning in 1954, however, came a downturn which saw the index at 105 in 1958 and at 103.4 by year-end 1959. In will incut |linfa>i't?irdK Growth Key factor in bringing down prices was the increasing volume of production; this in torn was made possible by the company's steadily rising operating investment. Since the war, DuPont has spent close to two billion dollars for new plant capacity, plant modernization and labora tory and service facilities. For this purpose in 1959, ex penditures totaled $174 million, down from the record $231 million of 1958, but expected to rise to about $220 million in 1960. Projects in 1959 covered a broad spectrum of products including nylon and "Dacron." polyester fiber; "Detain" acetal resin, "Teflon" fluorocarbon resin and "Alathon" polyethylene resin; "Mylar" polyester film and polyethylene films; neoprene synthetic rubber; hydrogen peroxide and titanium pigments. Five new manufacturing units were completed and began operations during the year. Products and sites; sodium and chlorine, and "Oxone" monopersulfate com pound, both at Memphis; titanium pigments, New Johnsonville, Tenn.; "Detain'* acetal resin and "Teflon" fUliilrlUir.IrOwv*^aai r*h30rm11 t1w1,a8Ainll, KUOrtIi.HIA jvlf.` A. Ml lAA-.^UlAiri<gr, WiV. VVqd. Commenting on the vigorous U. S. business activity, Du Pont President Crawford H. Greenewalt observed at year-end; "In few earlier years has the real strength of /Ovtwi*l* nOmWHnIfUlmiOvy lUiatApnll SeUn siftoartpoil'iibt Dnir Eh J wWiIiLriivp--T1 vjf 1Few*unia MH* n And prospects for 1980 seem similarly bright. In Du Font's case, Mr, Greenewalt said, "We expect a good year in 1980 with sales increasing perhaps 5 per cent over 1959." BIG YEAR t Gill i.hi itoito ;L.:V. `.`l i; Paid to! jtal}f-! s. .. Spriit to; :s<:;v tota mrii js-jih:- Sfieni toi itotorito toto tatoetopto,;::: italii h h ;;| i.:;:-.t::. a! . t'lifii liiViiiciiiij !.;) AtotaiT Sta-rtoiJtafi? w/to liiiJisyct;;- i\i to{:to csiP . mtonhtoto GCta cmh to.: to i;:: 'to totasto: : 45 >:si! t..' iijiihO;: tori -to ;to:ta;c lit..; to: '4>; to 'to) 'to: toil to! U'i:i il'ijiS.iA : P ii IvG"i;: i They buck a rising irefid :i:< 130 ito.i %% TUif m DUPONT REPORTS: Product Progress, Overseas Expansion High I igh Led 1959 A ' number of potential 'bellringers ' were heard among Du Pont'a new product announcements of 1969, Typical of youngsters whose plant is complete and introductory sales begun was "Delrln" acetal resin; this new thermoplastic's properties fit it for countless engineering applications in Industries ranging from machinery to automotive. But 1959 business, and I960 prospects, were also good for older, established products. Sales of Du Pont nylon, "Orion" acrylic fiber and "Dacron" polyester fiber all were up. In films, continued growth of cellophane is ex pected, and new plants are under way to make poly ethylene film and "Mylar" polyester film. In plastics, expanding markets for "Alathon" poly ethylene resin spurred construction both on expanded facilities, and on Du Font's first commercial plant to make high density polyethylene. In metafiles, Pigments De partment's hyperpure silicon multiplied its uses; and in the belief thatsuch metals as titanium and columbium hold much promise in modern technological applications, a metallurgical'research center is being built at Baltimore. Most important of the elastomers marketed by Du Pont 1b neoprene. Domestic and export sales have ex panded to such an extent that Du Pont Company (United Kingdom) Limited, a subsidiary, has been building a plant in Northern Ireland which will soon begin produc tion. This plant is part of a major expansion of Du Pont overseas operations to serve the economic upsurge of the European Economic Community, Among other ventures in the program are a new "Orion" acrylic fiber plant at Dordrecht in the Netherlands, and a new finishes plant that started production in Malines, Belgium, in late 1969. BRIGHT mFW FAC n: f . ; \r \ :: .> M- ; ' What's new with a maker of acrylic sheeting The seven-step sign sequence pictured above shows how a Du Pont customer (Cast Optics of Hackensack, N. J.) links raw material supplier with sign fabricator to help create a distinctive new plastic sign of Du ['nut acrylic monomer. Like many plus!ies niHtomers, Cast Optics is a relatively new Imsinisssit was ataried in 1940 in a two-ear Long Island garage. I n PM7 it rang up only 312.000 in sales; but today, with over 125 employees and six tons of rapacity, Cant Oplies' east acrylic resin sheeting has dozens of uses ranging from airplane canopies lo shock-proof walch crystals and .skin divers' masks. New ideas iright; eonl inue to help Cast Optics grow. Color Sheeting made by Cast Optics includes 45 standard shades (20 are shown here) by Norman Germanow, vice president. Cast Optics have recently added a new California line of five pastel shades to help give their customers' signs a new took. Olhrr jlo.ii w.-ir Hi Wi'dlpi'Di m i;Hn I UiTv Jn ' fthuH lH}' for MIHM.s, it^hiiujo if id I'hiyJn}.' nil DuHoiu lanU -1 nick acrylic- monomfi* Oi.-Uimm';, iiH'ititl*' Polv`".n ( ('or|L. Stumfortl, ('turn.; Wiwoi 1ft ( 'hi'inir.'tI f 'o. i ''noihrid^i', 'J; i; '< '>. l i ;; : ' 11 : 11 j I ! ` 1 i.. s i'll!! ii. I ; i';.1:' i : i > 'f : .1 ' * .!'.> j i- * thickened monomer between sheets of polished glass. FACES ARE BUILT i \ i i : ri T fi A ood stars June A Hyson and mr3% lt>it%tiJojS -1I1t1tt1jf0i ftttJ**v#- -rf t? ^JfLllfiltivfttj>t'vX? M ft#n1*1/.1r.ifrinfl help to ready their yacht for spring >; i.: i' : 'A.' :-v : i. i!i' ,1 . . I .: :!/.:!:! :i: 11. !!: i!: `if. ML <* . ; <:: >i<: :;1 !i si - ; i'! i.i:].' ''! i!!.' !;i: i;' W M 1!f 1 r i: > i! . i ! ;: i* *. . .'.IS'.:: :!!.! : > * i: -."'ill, "l 11 i . : I s', i i i-.A: I i : - ' ili r. i 1" : i '.U {: ;I > v- ? i i U - f: i s. : ; i-ii * .5 ,i:: J is i in i i|: i.i.t ii .1 ,<! i i i ! n iy i \V;-i..l !iiU:i .. i I i | f ill jill, 're a yachting enthusiast, there's no question but what you've been exposed to the painstaking art of refinishing a boat-a nautical effort that more and more Americans undertake each year as they prepare for a season of fun on the nation's coastal waters, takes, rivers and streams. More than likely you know the time it tales to ready a boat lor launching.and..the difference, good paints..and .finish ing materials make in a boat's appearance. This year, as some 8,5 million skippers get their boats set for the biggest yachting season on record, re finishing will be a familiar sight in the boatyards, backyards and garages of America, time into boat refinishing is the Powells of Holly wood, California--namely TV and movie producer- and their youngsters Ricky and Pamela, In recent weeks, as pictures at the left indicate, the Powells have been refinishing and outfitting tlieir new cabin cruiser, the "Caprice," fitting her out-with the aid of their skipper--for a season off California. The "Caprice" is a metal-hulled boat, 55% feet H.iiilL Mi ii'tiJ i' ! , 1- : C ! : :) i ii-i ! : !".i. I,-...i I -i-' ,'il I'D I ( ii :l i a : \ I' `A : Wi '-tt iaivais i~s rt mute Va r icly vti vwiwi * is also available in the "Dulux" marine line. ng, built in Holland in 1952. It Is powered by twin 127 in new lint. 104 f}TM1 I H*'* f1i1n1j!cI?jlS*| OS Other yachtsmen today are getting away from the blues. The "Dulux" marine line (pictured below) inudes nearly twenty-five different colors for the hull or xk, Dozens of new, distinctive colors are available rough the use of Du Pont Custom Tinting Colors comned with Ship and Deck Enamel and ''Dulux" Yacht inting White Gloss. This year Du Font's expanded line of marine paints to be found in leading yards, marine stores and boat ere is water. Summarized in a marine booklet, too, are me tips on boat finishing, a number of which are illusated here for yachting enthusiasts. information tm prwlet* and proem!u i-ms is iiotitniiiwl in Du Ihmt'a "Painting Handbook for lout Owners," Tuples urn available hy writing Editor, Du Pont Magazine, Du Pont Company, Wilmington, Del aw si re. :V---.r:rv' J :'C'' }v,. I -- AKERS TRIM PIGMENT WASTE A reducing plan made possible by new "Ti-Pure" HR titanium dioxide is sawing milk as much as IS per cent in pigment costs "This solution is milky because dispersed panicles of titanium ,dioxide..have.run right .through the filter, paper," explained the Du Pont man, as he held up two test tubes for examination. Dr. Harold L. Brill, paper section manager at the Pig ments Dept.'s sales service laboratory, has gone through this simple demonstration more than 50 limes as he and other Pigments men showed U. S. pupermakers the first titanium dioxide pigment ever tailored especially for them. It's called "Ti-Pure" HR (for high retention). The prospect of improving pigment retention brings gleams to the eyes of cost-conscious papennakers. They have liked titanium dioxide for the effective way it adds opacity and brightness to printing papers. But they have been less happy about the amount that is lost during papermaking. Large quantities of conventional titanium dioxide slip through the mat of pulp liber at the wet end of the paper ma chine, just as they run through the demonstration filter, and run off in the effluent. Now "Ti-Pure" HR promises significant cost savings because less of it gels away, as the clear solution in the test tube.dramatically shows,..................................... Key to the staying power of "Ti-Purc" HR is its resistance to starch, which often is present with other materials and the paper pulp. To make fine particles of titanium dioxide dump together into bigger ones so that they won't slip through the pulp mat, papennakers add alum or other flocculation agents. Starch sizes and improves the strength of paper but, unfortu nately, it is also a powerful dispersant, capable of breaking up the more fragile flocculates. So common is starch in paper mills that it's almost impos sible to keep it out of the wot end, even when direct addition is stopped. Most existing retention aids lose much of their effec tiveness in the presence of starch and agitation. Therefore, it seemed to Harold Brill and Pigments Dept, research men that a new approach in the form of a modified titanium dioxide might do a still better job. The requirements were stiff, Brill admits, but development work began. The result was "Ti-Pure" HR, which quickly showed promise in field trials.and is now available in commercial quantities. The success of "Ti-Pure" HR is best and most easily measured by the improvement it makes in "one-pass'* reten tion. In a typical plant run. the titanium dioxide content of finished sheas varied like this: Conventional titanium dioxide plus a idem ion aid, 5.0 percent; "Ti-Pure" HR plus same re tention aid, 6.1 per cent; " I i Pure" HR phis retention aid. high lime and high alum, 6/1 per cent: and " I i Piire" HR anil no retention aid, 5.2 per cent. 1`ijiment llaremriil ( inn i rolled White high one-pass retention is not the only measure of a pigment's effectivenoss. Brill emphasizes, it does point the way toward more uniform paper quality. Moreover, it curbs losses of titanium dioxide into nonpremitlni papers when small Dialers have to be run, and it reduces the load on pigmonteatciiing "save-alls." Although the widely used stive-till system of reclaiming pigment from white waiter cuts losses, it has some drawbacks. For example, a mill may have completed a run of paper which contains titanium dioxide. I lie next paper scheduled requires no titanium dioxide, but through the save-all method, the second run is inadvertently upgraded beyond specifications, Tlte same thing can happen when two adjacent machines share a return system, unless both are running titanium dioxidefilled paper. Through the use of "Ti Pure" HR. more titanium dioxide is retained in the paper on the first run and smaller amounts are returned to the save-all sv.stem. Several mills that recently have switched to "11-1*111x5' HR report savings of 15 per cent in pigment costs. Opacity ami brightness ol sheets filled with " I i-l'ure'' HR arc similar to those ol commonly used beater grades of pigment. Retention of tlte new grade also is often significantly better when no starch is present. "We're now actively working on other pigments to solve specific papermaking problems." Brill says. The goal, lie ex plains. is to tailor new pig,merits to lit a growing industry. 99 UiVi^JuH, iliwji iUumi U uul ul iw tivilivw V.Uiiua! viiiilvuC CwIsU OS, ' r'-'-r'- A closeup look at *** ** .||- M ~H' 1 Tl Lola rads ror A Cool In 1890, Charles Dudley Warner voiced an ancient human irritation: "Everybody talks about the weather, hut nobody does anything about it," Today, air conditioning manu facturers are proring it isn't so--and one of their prime tools is a pioneering profile of present and potential consumers A century ago, a Florida physician named John Gome in vented a machine that made ice cubes the size of paving stones, but mankind was still doubtful that you could improve much on nature. One newspaper called him "the crank who claims he can make ice as good as God Almighty." Today, however, an industry with 600 plants and half a million cranks of Gorrie's type is working year-round to improve tire climate in American homes. Fresh from tri umphs that range from cooling atomic reactors to pro viding climate control for industry and such huge installa tions as Rockefeller Center, the Air Conditioning and Refrigeration Industry is now focusing its sights on a prosperous nation of 51 million houses. At first glance, fLUiltn- nJJti'AUfcanpatftn-Ltfsl SStaJtoJmUl grfOnWiUnehiij L|rI *Ltibf UltJltJis d-a J11LM.1.. " LltLnillliiKlf.taJ industry, the householder does not ham to control heat unintUrl liiimlrlrHir't nIf lTiiea uAhiwrws\taalj lIiiae v#-*ainn ss swt o puILica if* jAnniiuri 'liint ftliilpe past decade, when the time seemed ripe to do something about his weather, he proved mighty whimsical indeed. Between 1946 and 1949, something like 60,000 room air conditioners were installed in homes, less than half the units produced. Even in 1954, only 660,000 were in stalled, compared to 7,3 million TV sets, and tiro market fluctuated unpredictably from year to year, A hot summer meant a shortage of units; conversely, a cool summer meant overstocked inventories and serious business losses. For Du Ponds "Freon" Products Division, the matter was not one to look upon unmoved. Its fate and its cus tomers' were inseparably intertwined. Markets for "Freon" would grow rapidly only if its customers' markets grew, as was amply proven by the history of the product. In 1931, when "Freon" fluorinated hydrocarbons gave indus try a refrigerant; that, was non-toxic, non-flammable, and non-corrosive, a breakthrough came in home refrigeration. The icebox departed and new types of "Freon" were developed in subsequent years as markets grew. Continued 28 What Surveyed Owners Liked Most About Air Conditioning: owner satisfactions. With an even, non-humid temperature through out the house, they said, family enjoys home life, is together more, can eat normal, cooked meals and entertain Indoors in summer. Reitti,!. 5 : -:l " I'tion- ing b(.-i : Ii : ........ ; : Sclent atWO:U. :.r>ri : 11:.-:ri,;: . -. * . i..~: 'natter appetnus, luoiv daily ilupii,, afiu sul!ui wy lui iyyy Huai hyyi rash. ! j ; I !-. 1 : ; i . ' . ;1 .\|V> i , .l.l; ......... .. ; i 1 1 . "I: u ' i ]!., Cold Fads For A Coot Business--Continued '`Thus, in air conditioning, we, like our customers, were hungry for factual information on our problems," recalls R, L. Williams, who is manager of refrigerant sales to equipment manufacturers, "Just who had bought the air conditioners being sold each year? Why were they buying? What did they think about their engineering, styling and performance'? Were they satisfied? What prej udices or misconceptions did they hold? We felt that if answers could be provided to the air conditioning industry, customer business would expand,.and hopefully, so would, ours," Thus, in 1955, the "Freon" Products Division launched a full-scale, nationwide survey on Room Air Conditioners, A year later, a similar study was made on Central Resi dential Air Conditioning, and this was later followed by a study of Commercial and Industrial Air Conditioning, In each case, findings were distributed to the industry. And the reception? Most gratifying, says Williams, one of whose proudest possessions is a bulging "cheer-up" file of letters from customers. Typical of customer com ments among fils souvenirs: "this type of research from an unbiased source is of great value to the manufacturing members of this industry;" ", . . the influence of your (studies) will be felt for many years to come;," . . the finest thing that was ever done in this industry." Why the enthusiasm? "Well," says Williams, "hard facts were something we in...the industry had never had. before. The survey findings eliminated hunches and guesses, and gave objective information which could be, used as a sound basis for sales and advertising campaigns." Key fact established by the 1865 survey, on room air conditioning, was an astonishingly low penetration of the market. Only 4,3 per cent of the 13,441 householders interviewed said they owned a room unit, which meant that just short of 90 par cent of the nation's homes were without some form of man made cooling. Slll-vcy* S|Ml||Cll iuilH . . . ill arid!lion to detailed findings on market, size came a flood of facts on both owners and non owners their likes and dislikes, possible mistaken notions and their suggestions for improvements. The surveys revealed, for example, that the public is only beginning to discover that air conditioning means more than cooling-that it also means cleaning air, circulating it, controlling its humidity, filtering out dust and pollen. Likewise, it be came clear that actual owners were true enthusiasts. Asked, "Are you fully satisfied with your purchase?" a whopping 84 per cent of room unit owners and 85 per cent of those with central systems said "yes," As for "cnsl." mi item liial worried turn owners, one third of room unit, owners were so pleased with results they hadn't even bothered (o cheek; only l(i per cent of home owners estimated their electric bills went up more than 87.50 a month. Kvcm in centrally air conditioned homes, 25 per cent, of owners did not apparently worry enough about operating costs to cal nil ate them; half re ported expenses roughly equal to winter healing. One of the rno.sl significant and surprising com ments of non-owners was Hint air conditioning was harm fid to I lea 111). Owners reported that jus I the opposite was true. In the room unit study, for example, 28.-1 per eenf of all respondents said that they had made their purchase specifically to relieve some family member's hay fever, asthma, or sinus trouble. 24 Belief for people with heart trou- owners. Scientific backing for their belief that the heart works harder In hot, humid weather is, in fact, borne out by pioneering studies on fatigue made by the staff of Da Font's Has kell Laboratory of Toxicology and In dustrial Medicine, Hard industrial work combined with heat. Dr. Lucicn Brouha found, causes' major modifica tions of man's physiological balance --produces a rise in body tempera ture, faster heart rate, greater cardiac output, partial dehydration, weight loss and muscular fatigue. Pointing to heart-rate recovery curves after work at high and low can see that in the coolest environ- could be performed with the same maximum heart rate at the end of work, and a much faster recovery than in the warmer surroundings. Thus more work can be achieved in the cool for less physiological cost." ....... For such reasons, the Installation of air conditioned rest areas for temperature process areas. Benefits Promise Growth .. , Unquestionably, experts say, the comfort, personal well-being and posi tive health benefits of home air con ditioning promise growth--and the a groundwork by identifying sales barriers, But it's not likely that growth will be automatic. Room unit sales in 1959 were about the same as those in 1958; and while twice as many homes have central air conditioning as did five years ago, tie total is still only 900,000. To tap this potential market is the big challenge, says Carl S, Oldach, Director of Sales, "Freon" Prod ucts Division. "Our Industry's basic job," he opines, "is to Improve the consumer's knowledge of air condi tioning, to bring Mm into contact with it, and to dispel his misconcep tions. As the surveys suggest, wellconceived sales and advertising ef forts, promotional work with builder:,, educational campaigns all will be necessary to finally convince the householder it's time to provide his family with air conditioning and all its attendant benefits throughout (he :. >.: ... : * . .. fe\:: :.i !' 'wi-# i'.C\. J v-rV'-V 'iV; i: Cii i.'V lAA if "i: O? t.i.ii- i::: :. it i i i I : i> i.. :; <: >:<:( i! -i l 1 :r- . i! The fast growing science of Chemical Weed and Brush Control i\V* tv heii/tehles plus net r knowledge aboul older onea help solve maiitlenanee problems ;i small company. < Hir building covers almost all (be laud we mvn. am) the rest ol lilt: kil i.s (laved. Where would we use a '.veed killer?" Ir Nwk a lire dial .slopped operations for half a day lo answer lliis question posed by llie plesideitl of a metal fabricat ing firm. What lie bad forgotten was a weed-grown railroad ratling, (tom wbieh Dailies spread almost lo the paint spray boot Its before they were checked. I he size of an industrial weed problem may he but a few hundred feel, ami treatment a tiny portion of a company's tolal maintenance lull. On the other band, a large rail mail may spend hundreds ol thousands of dollars a year etadiealing weeds along hundreds ol miles ol rights ol way. Sea tie led between these two ex ti ernes an: huinsfrial and commercial establishments of every si/.e with varying weed problems and reasons I or solving i hem. lie I ore Work' War II only a few chemicals salt lor one were used as weed killers. Now (here are elose to I tit) hei bieides on (he market. Many herbicides ale cltcctbc only against certain classes ol plants nai t owdeas cd in' broad-leaved spec ins, I or in stance. (btliers. like i)ti Pont " I'elvnr' moiuiron and "Karmex" ditiron weed killers, serve as soil slei iianls. controlling almost alt types of' vegetation. When these sithsttinted urea compounds readied the mar ket early in the Il0s. they seemed strange to users because they represented an entirely new approach to weed control. "2,4-1) had come along right after the war and made a big flit," recalls Arne ( 'at Ison, manager of agricultural chemicals sales for Du Pont. "Men would spray it on plants and pretty soon the leaves would turn brown. 'I fie substituted urea herbi cides have lo be taken tip by the roots to kil! plants anti so results take longer (o show tip on vegetation. What's more, we were asking people to spray ground when it was bare as a table to give pie-emergence control. Hut they were used to seeing weeds come up fust and then trying to get tid of them." tV'H Ti-sts will* dew I h'iSI Herbicide:. DuPont represcntalives traveled the country selling up Irin 1 plots along highways anil railroad tracks, in lumber yards and oil refineries. As reports of favorable results spread. Hie substituted urea herbicides began to caiclt on. Today they are widely used, hot It alone and in combina tion with other materials. Outstanding, are their persistence in (he soil and their ellecliveness agiiinsf almost all sorts of vegetal ion. In addition, I hey are non-flammable, non-volatile, non-corrosive and low in toxicity. Convincing a prospective user that he should try "Telvar" or `'Karmex" still is frequently a matter of setting up lest plots and showing results. "Witfunil results, all we have is a package of powder." Carlson points out. Since variations of climate, soil and vegelalioil all a fleet the perlorntance ol herbicides, a tremendous amount of testing must he done. IPs not uncom mon lor a DuPont .sales and development man lo spend Weed Control Success with 'Telvar" mon- uron weed killer in 058 al the I idewalet Oil Co. rehnery, Delaware City, Del., began with treating .'Ui miles; of overground pipeline. 26 several years on plot work demonstrating the efficiency and advantages of these herbicides. The trend in industry is toward putting weed and brush control on a long-range schedule like that used for other maintenance work. Once a soil stcrilant frees ground of vegeta tion, low annual applications hold the control. Enter the custom weed control contractor, whose rise parallels that of herbicides. He will survey the problem, rec ommend a chemical cure and do the job; if lie is on a long term agreement, he will return to make spot treatments neces sary to check regrowtli. Today there are at least BOD custom applicators in the U. S. Proven Ilnsulli with Herbicides Results? There is urn abundance of case history informa tion. A textile plant, for instance, reduced mowing costs by $2,000 a year after centering a weed program about a substi tuted urea herbicide, A paper mill reports excellent control of vegetation in pulp wood storage yards at practical costs, A state highway department estimates that it saves $500,000 a year with an expenditure of $50,000 for herbicides. Several petroleum companies reduced weed control budgets by 50 to 75 per cent over a five-year period with the help of chemicals. A power company figures grass fire insurance, in the form of "Telvar", costs 32 cents for each wooden pole. Saving only a few poles a year from burning offsets the entire program. Railroads, with some 390,000 miles of rights of way to maintain despite soaring manpower costs, show intense interest in chemical weed control. Last year the American Association of Railroads completed eight years of research involving no less than 60 combinations of weed killers. Among those re ported effective were "Telvar" and "Karmex". Du Pont representatives work closely with a large num ber of railroads on weed programs. The Northern Pacific Rail way Company, for instance, last spring launched an extensive effort involving Du Pont herbicides after several years of cooperative evaluation and study. Service and development man Arden A a nested and sales representative Russ Greenstreet rode the spray train, Chemicals were applied under the combined supervision of the railroad's employees, the Du Pont men, and representatives of Nalco Chemical Co. of Chicago, railroad weed control suppliers. Throughout the summer, re sults were recorded so carefully that a composite diary could cover each line, almost from mile post to mile post. Musses 'of such "data are" steadily "building a science of weed control. Meanwhile, chemicals are malting heavy inroads against brush. In one example, Du Pont "Animate" X weed and brush killer, ended 98 years of hand cutting of brush at the Hartford, Conn,, water bureau reservoirs. The task, which once occupied a ten-man crew from early spring to late fall, is now done by one three-man crew in a few weeks. Costs of the chemical method average less than two-thirds those of hand cutting, A younger member of the elan, "Dybar" fciutron weed and brush killer, wound up 1959, its first full commercial season, with an impressive score against woody plants. Major advan tage is its pellet form, which makes for easy application by hand--a tablespoonful is scattered at the base of each brush duster--by mechanical broadcaster or from the air. What's ahead for weed killers? We have only begun to realize their full potentialities, believes Dr, Max T. Goebel, director of research for Du Pom's Indus!rial and Biochem icais Dept., which develops anil markeis these materials, "Eventually" he says, "it may he possible to analv/e (lie wceil situation jitsi as we make soil tests, anil prescribe the precise herbicide fointula needed, livery year brings ns closer.'' A VeUmm Store Ihi Welcomes a h DESIGN I : ! i ! : - i' i !: i : j i f :,; ; i .? - < J Hi j .> i . \ : I . i i: -i : ' i pet uaiieu ' iVrunte Husa'' being made wy Jameis Leea ai id bui is wu. ('onverging on Chicago one week las winter were more than 10,00!) wholesnl I inye rs, n ta m i fa <; frers' repn "sen talivc and suppliers for Hie semi annual Intel national Home Furnishings Market. T the bulging Merchandise Marl, had gon van upon van of fine furnishings, all lash fully arranged in exhibits I hat spread ovr a total of OR acres. Now came the buyer! One was a mid-western floor coverin buyer from Rt, Louisi, who one Monria morning walked briskly through the mai lolih.v and jammed himself into an a ready ov(*r-erowde<i elevator, tie wa headed for the lOlli floor, exhibit local,io of several major carpet mills and fitx producers. His assignment: to delenriin what would be most appealing to St. Loui housewives and families shopping for cai pets this spring at Stix, Baer and Fulls department store. f :i.j! i,!vv ;. Ii: j<n >i 1 'I ii' ii' : ; a :1 I'! : ai / ' vs ! . !e ,ii 11. jr / HHf- Ji| av ; 0.v Si-p. i . i ! :\ . < i .. : I .< .! : i .i ., i. /,' .I! : ; i j, . ;! : ;! intro cl uc lion in field. Trade sources estimate tti.it one ouf of every five square yards of liroadlooni carpet sold in 19by was 100 per cent nylon. isiling Home Furnishings Market y'km Carpet Style Concept As :e s t h e f l o o r The HI., Louis man has been a door covering buyer since 1925. In 55 Vi-:irs, lie's sold sumo ST) million woil.li of carpet mg. A good percentage of this. In* s.-iys, has boon niaiiu fail urod from HH) pur cent nylon. Quirk t.o admit that a buyer doesn't always make the right decision about consumer interest in a new carpel., the 50-year-nli I retailer likes to recall a happy experience. A year ago, following his visit to the < liieago market, his store was selected by James 1 ,-ees and Hons as one of the first retail outlets for Lees' new carpet of l)u l'out f>0! carpel nylon. And through last .December, the store had sold over 8,500 square yards ot Lees' carpets of 501, "Wish 1 could guess Ihal well all the time," reports the buyer cheerfully. He lore coming lo (he market this year, the St, Louis buyer had heard about patterned nylon carpels being intro dueed by four major mills Bigelow, .lames Lees, .Magee, anti Alexander Smith, lienee, one of his first stops was (he Du I`out exhibit space where (he company, as nylon liber supplier to the carpet industry, was showing dose ns o! sain pies from these four mills. '`Recently." said (fits buyer, "a sizable percentage of our customers seem to have lost interest in solid colors. House wives I lave been asking lo see what we had in patterns. We've had nothing to show. But that'll be different fins spring with these patterned carpets. "In the s\viti;h from plain to figured goods in nylon, .1 can see excellent consul net values. These guilds are flexible; I hey 11 complement any decorating theme modern, colonial, traditional, or French I dm ineiat. I'm very pleased Ihal Du Pont and these mills have responded to the new trend and need in carpet design," In the average home, the Hour is the largesi soft covered surface area and an men represent mg the largesi home furnishings dollar investmcnl. When Mrs. America spends up fo $1,000 for wall-to-wall carpeting, she expects a product that will serve her well. And Du Font carpel nylon helps to provide that `'built-in" insurance. Nylon is the most durable carpet liber known. f|. will outwear other carpet tillers in equivalent construct ions by at least two times. Because nylon absorbs little moisture, most stains don't, penetrate the liber and it is easily cleaned with mild clctorgent and warm water. That includes such familiar "spills" as ink, coffee, and ketchup. There is no limit to colorations of nylon, a prime aesfliel. ic feature for women. Muted and bright luster nylons can be combined to give a new dimension in color from dull chalk to sparkling tones, as below. Patterned nylon car [lets a radical new styling eoneept in carpi*! nylon have been developed to offer the consumer elegance with Imill in" insurance at a modest price. Those ordered by the SI. Louis buyer in tldcago are now on show room floors in Stix, Baer and Fuller's as well as many ether top furniture and department stores, Mir (he trend lo nylon carpel in patterns is strung and rising. _{.!: y v.. . i .; f: l\ } . i ji, <1 i .. c l i.! i r } I j I.<: i v.-y it.-ib-r; t- .rt v. ii > f =\ < '' . i >, j i v* i s ' . TV In. three years, hmnireuis of curious fans h of questions at the sponsors. Here . . . it On ;i warm Sunday evening in September 1957. some 40 millis IJ. S, televiewers joined an anxious sponsor lo walcli a major 1 deliui: a series of monthly, 9(1-mi mile spectaculars dedicated producing the highest quality dramatic fare. As Fate would have it, the first show, a lavish musical, w only "fair" by la lei' standards, lira subsequent presentations, su as " I he Bridge Of San Luis Rev,'' were acclaimed as few 1 productions have been, then or since. Now. as "Show Of T Month" nears the close of its thin) season, it looks back on . imposing record of 2(> productions ranging the theatrical spi trum from such modern fantasies as "Harvey" to basic ,Shalt* Q l ew till I'oii! |i`itiirtn go directly lo ihc consiiim-r, so lia I In- |mi i'tiosi* of such an clalmi-nlc program V A "Show Of The Month'' has one mission: to create and maim; public understand ini', mid appreciation of l)u I'onfs role as a lat business in our society. We think it's impoitaut that as many Am icans as possihle know our products, policies amt uetivifies, lor company can succeed without a lavorahle climate ia which to condi ils business, besides enhancing present stiles, public good will a ctmlidcnce often creates acceptance lor a new product before it li the market. This is very important lo Du Pont. Cor the backbone our fullire business is new products, G Whs don't s<m IiroadrasI "Show Of The .Mimili'' on I same day and lioue eneli linmlh? A We con't hecause our slim', takes over the lime norma Occupied by weekly programs. Because the network cannot pie en any one regular advertiser more than two times a year, we must t; dillercnt nights of the week. 1 he same is true of broadcast limes except that when the show appeals to children, we try to gel earl evening hours. G 1 enjoy your soft-sell commercials, lull I wonder if tli attract as iiuu-li alien!hm as more raneons competitors? A We think they do. I-or one tiling, it's extremely rare for co meieials to get fan mail: ours do. When the series begun, about per cent of all our mail praised them; even more retmirkahle, aIn 7 per cent of all professional reviews still applaud them. Also, course, "Show ()! I he Month'' is one ol the most thoroughly searched programs on television, and studies shine that our andient have been informed or in Hue need favorably about 1 )ii Pont, as in rated by their response to questions or recall of commercials. G How did yon. happen lo deckle on drainiif Wouldn't westerns or whodunits get bigger audiences? A Possibly, but we've averaged 30 million viewers per show, which in dicates that people respond to quality television entertainment, too. The most important point, however, is that we have a serious message to impart, and we know from experience that a MAILBAG 'spontled to"U Pont Show Of The Mini fit" by la kina p<" hi hand and firing a barrage tsivers supplied by On Pout's television men , , . are ifuestions viewers most often risk. spcarc like "I lamlct Atul she resuli? A gnu il y trip response. Audiences have been huge, averaging 30 million who limed in lor any portion of each show, and rising, with "\ Lirvoyd' to an incredible 43 million. Professional critics, while blisiei mg a lew individual shows. have been unanimous in acclaiming the series, Some typical coast to coast commentary: * A fine tribute lo tele vision" f /Vmr Y(>rk Ucriihl- I ribunv}: "One ol television's most ambitious ventures and one of its finest" {Clucaip> Daily tribune); ", . , C oukl lead television hack to adult, intelligent dramas" iL-os Anodes iierttbf 1. v/erv.v). Not siaiisiioalh signilican!. perhaps, but almost, as pleasing m the sponsors .ire the hundreds of Idlers, post cards and wiles each show evokes, (doming l rom eminent jurists, school principals and neighborhood grocers alike, (hov usually praise nmf they often ask questions. In key with the program's objective of dealing good will is the fact that evorx Ian letter good or had gets its answer. Recently. 5.00(1 letters were checked lo del ermine what kind ol questions xieweis have asked about die pro glam; Du Pom's Teles tsion Section blended them with topi cal employee queues and came up a ilh these ansueis. serious message is best carried he a serious program. When our program was hist conceived, lor example, its title \sas "Du Pont Tele-Classics," Certainly, many shows westerns, vai iei\. spoils events.. would not he appropriate to our objective which is til piodtiee a program of quality, dignity am! .sigmlicaucc, Q \\ lial rrif*ri:t do son urw lo srlerl glories? A We look for four dungs: a story should be a uork ol statute and significance; il should have mass appeal; it must he practical to produce in terms of sets, locales, actors, etc.; and il should help to balance the rest of the season's shows so that the series presents diversified entertainment. Q Personally, I like yonr show tiul I've heard mdgliliors say h h iii* of ilit* pr<Mltirlions are a link* longhair.. Ire pm reach mg; lle man hi the street as v`< kmtleade'' did? A The average "( avalcade" I show readied I I million m its last season: average "Show Of The Mmulf reaches 30 million. The question is; Who is ihe mau in the sited? Actually. we imisi plan a season In remembering that peoples' incidences vary widely. We try to develop shows of various moods. t> pcs and characters. The best we can hope for is that mt>si people like mo.v/ of our programs. Q \V liv not do hraiid-muv j-tnries lliai cvn i body is hear ing ahoiil--like a smash Himmdway iimshnl or a drainnti/.alion of a novel like 'i)n Zhivago"? A The most important reason is that they are exorbitantly expensive or otherwise unavailable, the dramatic rights to most current plays or novels are usually bought by the Finnic industry for huge sums. Also, of course, main' writers are mnlersiaudably re hid an! Hi eat up Iheir entire market in one night. Q Why don't you do more original play*? A We would like to. and are always on tlie lookout for good original work; unfortunately, its not plentiful, Many good writers prefer a long-run stage presentation to a one-night stand on I'V; others deal with themes or subjects that we deem un savory or inappropriate -a! least for our program, Naturally, we don't choose classics simply bee,Hist1 they're old, hnl because they re good. Their survival proves it. Q 31 y iinly oljjiM'tion is that I've silreuifb rend >imie of ymir .stories or seen llienx in the mo\ ie*. A Von may have, hm most people haw nT Mox ie audiences, lor example, arc small by t V standards it took "t'mue With the Wind," most seen nun ie of all tune, ?.i) years !o pla\ to saline a I million people; a good IN' pt.o heal.', that in one nighl. Theatre audiences are likewise small, if s estimated that mote people sau "Hamlet" on "Show Of The Mouth" than had .seen it. iu tolo. in the past 'Nt ye.nw Q A is* * o 11 r program?, ""dido" or on I ape? A Originally, they \\ ere all "live." T*k I:is . they are a blend id both techniques. The reason is simply that tape allows greater scope and Hexibilhv in sec me or oilier etlVels. Q Ninety minutes is a hig dhmik of ihe evening, lion did yon deride on phal itmi1 len**ih? A It lakes at leas! 9U minutes ?c. do jttsiicc to Ihe kind of stories ue Venn to prcscni. Second, a `>0-minute show domin.ues the evening am! delivers larger andienees. (Note: To those emaiialiug from other viewers., the editor had one perennial qneip lo add; when will tin* mat "Shm Ol I In* lUinlli" ! proenird? A Ihe April shoe. and the Iasi presentation of die eurrem season will be seen on i liS. Hmrsday. April ? I. at H p.m. 1 play tentatively scheduled: ''Years Ago." In Rich ilordon \ abutment, which Du Pont explosives helped construct and stabilize. ITGhNP, OKI:. IIrivilli' east from (11is Wilkunelle Valley city, you puss with remarkable swiftness from lush farm country 11lie promised land lo many a nineteenth century pioneer) to lull timber. An easy hour's ride over excellent roads firings you to the liny town of Oakridge, temporary home for the crews (hat are busy damming the middle fork o! the Willamette River just below its juncture with Hills Creek. The Hills Creek Darn an earth tint! gravel embankment I,920 feet long and 33H feet high is a key unit in a broad I'd an to control floods, furnish power ami provide irrigation waters lor the Willamette Ilasin, where unruly water long has been a problem. 'This Willamette Valley Project is directed by the U. S. Army engineer District. Portland, under authori zation of tfie Flood Control Act of 19SO ami earlier acts, with Phillip Cole as resilient engineer. 1 he -15-mite drive hum his home in Ftigene is a familial one to A. i. McAdams, representative of Du Pout's I a plosives Dept. He lias iviatic the trip aboul once a week since work lie gal i in 1 lie .summer ol 1957. Tlie toad ribbons along a blue jewel ol a hike in a dense green pine setting, "That's Lookout Point Reservoir, the big gest unit in this whole Willamette Basin Project," McAdams says. "The Willamette is known for whipping around a lot. One year a farmer east of Eugene would have forty acres on one side of the river. The next year they'd he on the other side where he coukin'l gel to them." McAdams explained that dams to control the Willamclie go hack, a number of years. 'Tern Ridge on the Long I mu (Cu t west of lingerie was the Inst in the scries. It was built in 1941. Cottage (h iive was finished the next year. 'I Iiert came tlte war and no mure dams until Dtirena in 1949. After it the Deiioit Dam on the North Sant tain anil I .oohmit Point on tlte Willamette. When Hills Creek and the Cougar, on the McKenzie, are completed, the Willamette should be pretty well harnessed." In addition to Hood control work, the Lookout Point Dam generates power, with a capacity of 120,000 kilowatts. Hills Creek's pov,erhon.se will he, capable of an additional 3(1,1100 kilowatts to feed the Pacific Northwest's burgeoning industries, Actual construction at Hills Creek is in the hands of (iteen-l ecoit (dtp., die lirst joint venture ol two well-estab lished companies, Circctt Const ruction Co., Des Moines. Iowa, and Tecrm Corp,. Dallas, Texas. An introduction to Hill:, Creek begins wilh project man ager 'I. C. "Cliiil" Beard. In his car we headed along West IE WILLAMETTE e front this Oregon rirer my Corps of Engineers as they direct ms along its tributaries Future Lake Bottom at Hills Creek is surveyed from upstream by McAdams, left, and T, C. Beard, Green-Teeon project manager. lands can be diverted tor irrigation, power production, recreation. Side load, one of four hard-tops that were relocated os part of the project. Several hundred feet below us the Willamette trickled along, a slender summer stream, "It won't look like that this winter, though," Beard commented, "We work the year round, anti flooding has caused more lost time than bad weather has," Eventually the lake will rise within five or six feet of this road level and sprawl eight miles upstream, "Thai's Nipple Pettit where we hud the coyote shot," McAdams said, pointing toward the west side's highest hill. The coyote--small tunnel--Mast, he explained.' was probably the largest of this kind ever tired in the Pacific Northwest. "Four of us from Du Pont spent most of the week help ing Green-Teeon get ready for it," McAdams recalled. "The coyote tunnel had been drilled back 160 feet into the hill. Three shifts of men worked from 8 a.m, Tuesday until 5:30 a.m. Sunday to load it with 380,000 pounds of Nitrnmite' FR nitra-carbo-nitrate." That single shot produced half a million cubic yards of high-grade rock fill for the dam. The completed embankment will contain more than II million cubic yards, much of which has come from the bottom of the future Juke. "We're into some pretty good material over here," Beard commented as we headed across the upstream bottom, A siltygravel core, lie explained, sets Hills Creek apart front the usual straight clay-impervious dams of the Pacific Northwest, By now we were on East Side Road, moving toward the dam's right abutment, where geology threw^ the construction men a curve. A system of slips and scants that wasn't readily apparent at first caused severe sliding. An extra 200,000 cubic yards of rock were removed from the abutment in an effort to stabilize the back wall. Using "led Cross" "Extra" 40% dynamite, Green-Teeon men chiseled the face into a series of benches, A relocated road runs along the widest one. The $46 million Hills Creek project is due for completion in the spring of 1961, but Green-Teeon expects to finish several months ahead of schedule. The completed reservoir will reach its lowest level during late fall and winter, to leave room for run-of water. Once flood danger passes early in the spring, the reservoir will be allowed to reach capacity. Summer and early fall will be witter conservation periods, with the pool held at its highest level after downstream demands are satisfied. As fall turns into winter once more, the cycle will be repealed. Eventually, picnic and campground arena will be-provided around the lake, as they have been at older dams, to make-the' reservoir truly a muttipurpose one. But never to be forgotten is lhe primary flood control purpose in a region that historically has known the angry bite of swollen waters, 38 Introducing: A Magic Cush ion |pp__t_| P-TM---- M j 1M I licit Jrllimpfe Itseilrl 1 4- - 1__B I -g ~1 r^l I T~ O 1 "|" '' Up...I I 'W^'% t!u;t Cti'.iiifKt ist'.ioii '.!i;iivii by piof!y Aii!:*/ IhiTjv; iif IF Put:t usmiiiP ;; Oil;: ! ; r >).;! y S':! i: ? i io1;!;! VPiii "iiy|!.'!!l! a! i'.ii! YSliKsi;', V/i fi p s;f-E is ill !: bliiiik;.: m' "I'm run' p; iy;:-is:; iikrikij. bu: K:\:ijri>:.r of ihr, !iii;:iii;ii;!iiS;i sirke:........ It provides [urn it are manufacturers udlh a iieiv slumlord of <omt W hen two youthful products as compal ible o k "J)ac:ron" polyester (iberfill and pnlyethcr foam made with "Hylone" organic isocyanates gel together, it*s just natural that they'll create a stir somewhere. In the furniture world, when* feathers, down, cotton balling and wire springs have been ttu; mainstay in crush ion construction for gen eral ions, liberttH and polyetlier foam arc causing more than just a stir. Furniture manufacturers all oven- the country are combining them into what spells (lie latest word in com fort. "Duel", a remarkable new cushion eon si ruction piehired above, in which a dully white blanket of "Denoti" fil.K'i'lill is wrapped around a luxuriously soft core of polyether foam made-with "I lylene". Within tile last decade furniture maimlaefurers have 34 multiplied the variely of styles and values obtainable through file use of new materials. Foam rubber was the first major addition in cushions, followed by polyether foam. In four short years, the use of polyether foam has rocketed from a modest beginning to 40 million pounds in I bob, a figure twice that of l!)f>8. Today the duet cushion eons!ruction idea promises to extend (he use of polyefher foam still further, 'flic reason is clear. In duel, furniture people have a cush ion that yields the utmost comfort, for buyers of fine fur niture; and at the same lime it actually plumps itself up under the most severe conditions, time and lime again. Testing laboratories have found no appreciable change in cushion shape, condition or service after 300,000 sittings. ntllif* at is now appearing in retail showrooms ....... The new idea for duet cushion construction is based on creating just the right amount of resilience through a special combination of "Dacron" and polyether foam. Since the resilience of each element can be individ ually controlled, the furniture maker can torn out a topquality chair or sofa cushion as soft or inn as he desires. Already leading firms such as Heritage, Shaw, Hickory-Tavern, Sherrill, Sherman and Drexel are using the duet cushion construction in their furniture lines. Many of these firms have their own names for their cushions. First 'adaptations were' in'transitional' Styles; and"" the first pieces in these styles were recently shown in the nation's leading furniture showrooms. Retailers, amazed at the possibilities, foresee an industry-wide switch to the duet cushion construction for furniture lines that have been of conventional spring and down construction. DuPont, of course, doesn't make the cushion, "Dacron" fiberflll, the outside blanket that is wrapped around the polyether foam core, is shipped direct to furni ture* manufacturers from a company plant at Kinston, N, C, Polyether foam is produced by foam manufacturers with "Hylene" organic isocyanates, a foaming agent made at Penns Grove, N. 3, Now that the duet cushion is moving to retail out lets,.first" consumer "reactions are echoing the "enthusiasm of a leading furniture maker in the South who reports: ``With the luxurious comfort of this construction, the duet cushion has already became a new standard." He/und the Scenes in Men s Vs'ear.. . i /s. -i t :: Di. iV-!': ! M;'* * ! ' r: 11, '..; 11i {: i `i I 1 .!: :::=! I 'V <::!'!: I i i I! f t ; :;i.i;!}:.{ ; ! .; s-; i :i .< \ \ ; : < !: ! / /c 1:!;!.: i i.: ji. ': :; if .j: i " :.i - / i: : } ! `, !!i n i i. ri *i: I n ; * ? ! ! *-H ! 1.Vi*{/) !i I i! ( { ! ! i 'I'l 'l i [i . ! . VVi)' i ! i i ' , i ! ,:i : H !; ! )I .I : 1:1 ! ! : M.V I . .i v: -ji v/' >1' ,: !': i ii ! I `: i i:: i i ! :: i: .i; i ' s.- * . sI. i ,.\v Vvf-iS :f i " :/ *. /: I i: : Jj -t >!i ) i t; nif MB A Sweater-Shirt for men shows resort and spring wear styles that are being introduced with Du Pont's new "Orion Cantrece" fiber. This is a full fashioned Bel-Aire sweatershirt, available at $13.95 in five colors. Shirts are wash and wear, and they feature luxury look and excellent drape. Stunning Tunic Cardigan with matching skirt by Talbott shows how "Orion" 21 opens new style concepts in women's wear also. first sweaters and shirts of the fiber being distributed in major cities this spring. By fall, with added fiber capacity, more sweater makers will be making garments of the new "Orion" 21. Says one: "I'll put half of my standard line into `Orion' 21 this year." The sweaters will be available in an unlimited color range; they will be styled in a wide range of knit constructions and priced in the $8.95 - $13.95 range. Style appeal for "Orion" has been dramatically broadened by this new fiber, which gives fabric maker, garment designer and consumer new aesthetic horizons to explore and enjoy. The dynamic acceptance of "Orion" in sweaters (the fiber has grown from 5 per cent of market in 1953 to approximately 50 per cent today) and the availability of this new type of "Orion" sketches the tremendous growth potential for "Orion" 21 that lies ahead in knit-wear. Other applications in woven goods are still under going evaluation. Picture highlights in the development story of "Orion" 21 are reported below. "Orion Cantrece" in the Headlines A second new type of "Orion" now turning up in men's wear is called "Orion Cantrece": it's a silk-like fiber that will help to produce a dressy, casual--yet cool and comfortable--look in sweater-shirts (see above). "Orion Cantrece" is a continuous filament still in its early development stage. Alfred of New York, Peerless Robes & Sportswear, and Bel-Aire Knitters introduced the first sweater-shirts for men on this fiber last fall, just in time for Christmas. Rich Guild, McGregor and other leading knitters are now deliver ing added styles to retail stores. Now Pringle of Scotland and Spagnoli of Italy are also styling garments of this luxury material. The development pattern of "Orion Cantrece" duplicates that of "Orion" 21. And the end result is a broader line of appealing merchandise for knitter and retailer alike, with the consumer finding a new wardrobe avenue to express his individual taste. rji s Wa Press Conference in New York provided occasion for Du Pont to bring news of significant new fiber to fashion writers. Announcement of "Orion" 21 marked culmination of devel opment period and beginning of use by knitting industry. Sleek Lustrous Pullover sweater marks first appearance of "Orion Cantrece" in women's wear. Sweater has a modi fied scoop neck and % sleeves. It is priced at approximately $13. This silk-like garment is ideal for wearing with a suit. 'i WILMINGTON, Dl PERMIT NO. 4 Glamorous new material for building... colorful panels of LUCITE --with beauty that lasts Acrylic Sirup OUTDOOR SIGNS You're looking at the most modern of trans lucent building panels. Made of a new sirup form of Du Pont Lu c it e--in combination with glass fibers--they are the first reinforced acrylic panels available. These beautiful panels of weather-resistant Lu c it e acrylic sirup retain their brilliant sparkle and decorator colors. In addition to their weather resistance, panels of Lu c it e are durable and shatterproof. Light in weight, they are easy to handle and install . . . save construction time. For added charm and style in industry or the home, specify building panels made from Lu c it e in the color of your choice. For information on these panels and the name of the dealer in your area who handles them, mail the coupon. POLYCHEMICALS DEPARTMENT nU P'li'NT *t(i. U. y PAT Off BETTER THINGS FOR BETTER LIVING . . . THROUGH CHEMISTRY E. I. dn Pont dc Nemours & Co. (Inc.), Advertising Department, Room DPM, Nemours Building, Wilmington 98, Delaware Please send me complete information on building panels of Lu c it e acrylic sirup. Name Sired City________ ZoneState