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a min auiuveiaaijf issue ng^iiiinilV, 1^^^* . t ,|..|.|.| M2-Sr35S s0 ' f. . > ; .; . * <te>eic<c*cc>cie<ctcicic<cic!e!eic<e<c!e!<!(icie<cecxic<eicte<ectcic<e<cicc!cie<cieicisttictceciciccictcic<cici(>cctcic<c<(te!cicicc cvieieieieeeietcvteieieteictevvieicicvteieteteectctctctcieicteteKieicfiVteictcieisxteicvieieievicteictcicietcietevieteictctctctetsvtctetctevievccidctMtcv^ieicwS GLD3?383 ------ x!e-i5ieicecicie!e*cee!e!eic*iceiesTe!e*ie<i*3e(e*!ese*5c*eec!e*ie*!e**!e*i6<e!e***icieceK(g(si8ic*!e*icx^i!sts* New#' Higher Density Zinc TRADE MARK INCREASES MIXING CAPACITT .SPEEDS PRODUCTION HERE ARE OTHER REASONS WHY AZODOX IS BEST FOR YOU Twice the Density/ Half the Bulk. Cuts Btorage space in half. Despite high density, perfect texture of material is un changed. AZODOX package is shaped, permitting close-packed, well-formed unitized shipments. Flows More Freely, Less Dusting than conventional zinc oxides. Physical Properties Unchanged Ex cept for Density. Consistency, particle size and shape, color and all other physi cal properties of AZO-ZZZ, American Process, paint grade zinc oxides are un altered. Apparent density only is changed. All chemical properties are unchanged. AZODOX Cuts Your Costs. Faster handling, easier storing, quicker mixing save you money. AZODOX now ready for you in un limited quantities. Priced the same as conventional zinc oxides. Tests prove AZODOX, new form of zinc oxide (de-aerated), to be superior in mixers and mills. Its high density, low bulk gives greater capacity, steps up production. AZODOX incorporates better and faster in oil, disperses completely. AZODOX is available in all grades of American process lead-free zinc oxide. Distributors for AMERICAN ZINC, LEAD & SMELTING COMPANY COlUMtUS, OHIO CHICAGO ST. IOUS . NEW YORK CHICK ITIM I GLD3238A Lytron* 680 films are water- Compliments on the performance of Lytron 680-based paints are coming in from all over the country. These paints have been applied on brick, stucco, concrete block, cement shingles and previously painted wood sur faces such as sash, pine and cedar clapboard, and cedar shingles. And, the results have been excellent. Lytron 680, a chemically unique acrylic-type polymer binder, can pro duce smooth films without modification even below 40 F. The paints flow smoothly, are easy to apply. They won't rupture on porous substrate. There's no color mottling or spotting. Blistering even over green masonry is minimized. Clean-up is simple with soap and water. GLD32385 Volume 121, Number 7 2 Pork Amh w , Nvw'Yorkld/NvivYiu Tviaphon* MUrroy HM 5"44ttHI 'J-sVigr'S-j$... :i-'*o-'/.(*-< y.^Vv* _ 'At . <ttuiuuif>*k Mtt Cfanfmy.-C ^^vyr-'v, 2<26 Hebmtood, fe TvNphocw Evargr* f'- Totaphon* Wyoming kfs - ''-r-f* .* yupp'^^amPra^WsPv .517 N. Avvnu* #4, yfT*tphon* Jtefltessib ?*.- V> ctuiiM'a ' 420 Mlrkot `Stniitlfj Telephone f MINT,-ML. > IMm4 . every ttMv^tlmd#r3tt8SCIIiPTI0NSr I 0* r*', $3-00; Hr* vara,-43U>0; tfciM/r**ra. ! V^1 *-T*"* r#l0*Jl|wi *H j *j 1 beck ceplee --4 wiHUttw'liiin 50c. C--r- . r: srs1^sssssi^rsrasf 4iB (facMktt poNreCi/t--yeor, AS.1$t twe . Jam* St,, onfiitea,Ut, --4>tAt ofaUrtk : I, im. AOVUtTISINfl KATOf -fw $1*0.00; 2m/1,m5*15u0s0.0/ * V IMmH0/<9$I21!M^K, t/*/****?, H, $45.00. Cepy nqnM tM ** *" FEATURES Revolution In Shipping 8 Marking devices and shipment addressing in general have made great strides in recent years, breaking the usual bottleneck The Point Mon's Forum______________________________ 10 Continuing a new series of articles on what and how the paint industry is thinking today, straight from the men themselves Diamond Anniversary Flashback -- IV.__ __________ Continuing a series of journalistic flashbacks highlighting the American paint manufacturing industry from 1883 right on through to 1958 -- 75 years of paint history from the pages of The Review. Covered in Part IV: 1911 to 1915 16 DEPARTMENTS That's Interesting -------------------------------------------- Club Activities _______________________________ Men fn the Newt------------------------------------------Expansion Programs --.............................................. New in Industry.----------------------------------------------Current Literature _____________________________ New Coatings ----------------------------------------------, Trends and Topics-------------------------------------------Market Prices -------------------------------------------------Classified Section ----------------- -------------------------Wbere-Can-l-Buy-lt? ------ ------------------------------Index to Advertisers ______________ ___ _________ ___________ 12 ------------------- 37 ____________ 40 ................ 42 ___________ 44 ___________ 46 - 44 . 48 THE FRONT COVER WAY BACK in June of 1912, this snappy truck shown on the front cover was the absolute latest in material handling equipment. Here's the way The Review described it in a paragraph titled, "For Better Service": "In order to make more prompt deliveries to the city trade, as well as to connect at short notice with outgoing freight or express, the Adams &: Elting Co., Chicago, has added to its team ing facilities both light and heavy automobile trucks. The larger has a capacity of three and one-half tons, and the smaller one, 2500 pounds. The factory superintendent, R. E. Harrington, who is re sponsible for the installment of many efficiency systems, is shown standing beside the truck." For more on this interesting era, see the insert section starting on page i6. GLD323R6 APRIL 3. 1958 / S Paint,OiPDrugBmw. POUNDED IN lUj Published every Wednesday--52 times a year By D. Van Ness Person Publishing Company, Bell Telephone Building, 212 W. Washington Street, Chicago, 111. Telephone Main 1652. O. McG. HOWARD. President EDW. R. DRAKE, Secretary SUBSCRIPTION RATES In the United State*____________________________ __________$300 Canada, Philippine* and Mexico________ _________________ 4.00 Other Countrie*________ .......................... .............................. . 4.50 For Thirty-One Year* Past the only Paint Dealers' Publication in America issued Weekly. ENTERED AS SECOND-tLASS MATTER JUNE >3. sMs. AT THE ADVERTISING RATES One page...................... ..... ...... ............. ............................... ....... 4*{*o Hall page --............. .................... ........................ ................... 14.00 Quartet page ......... ............................ ................................ .......... 7.50 Per inch, single column..................................... ............ . t.50 to'.r discount from above rate* on yearly contract. OFFICE AT CHICAGO. tt.L., UNDER ACT OF MARCH 1. Hr* Selling At A Profit 9SELLING good* without profit ii injurious to manufacturer, jobber, retailor and consumer. Q/r destroys reputation, depredator quality, and leaver rain and demoralisation in Ur path. tjtT it the father at deception, mirreprerrntaiion and butinett hypocrisy. HIT creates strife, discord, distrust and dishonesty. IjlT opens the doors of bankruptcy and closes the gates of opportunity. QIT deprives honest effort of reward and puts a premium upon lying inconsistency. Q/fS pernicious influence forces atl to a common level. HCUTT1NG the price merely for the eake of making atale, regardless of the fact that you obtain a mighty small margin of profits, is mighty poor business and a decidedly dsmgerout practice to foltow. Don't Cut--Stick To Your Prices. The Benzol Situation XCEPTIONAL conditions are.sure to bring unusual re E sults. The benzol shortage is one that has been seen approaching for months--ever since last August, in must have the material in large quantity and are doing everything possible to protect themselves at any cost. Benzol itself normally quoted about 2d cents per gallon, fact--and it has come in spite of the most strenuous efforhtass gone to $1.25 in the past week, and the supply is exceed to meet the situation. ingly limited. Some conservative buyers believe it will As already announced several times in these columns, Teach $2 per gallon or higher before the new American some of the strongest corporations in the United States, in- sources of supply begin to affect the market. cluding several of the big steel companies, have been work- Carbolic acid crystals and beta naptho! have shown sim ing night and day to make the changes necessary to pro- ilar and even more marked variations--the former from 10 ducc benzol in commercial quantities as a by-product. of cents to l.itf and up, and the latter from 25 cents to $2. coke distillation, and some big chemical corporations are at These skyscraping tendencies were discounted by a num work along different lines to the same end. ber of far-sighted buyers in paint and varnish lines and there In spite of thfv_activity the demand from various indus is a generat feeling that regular customers should be pro tries including paint and varnish have raised the price from tected as far as jvossible and the foreign demand be com- three t<> four hundred per cent, and according to some au |>e!led to pay for the conditions they have created. This con thorities it is^jping much higher. dition speaks well for the good sense of the manufacturers The rubber industry is a large user of this coal tar deriva and will go some distance toward bridging over the period tive. likewise the manufacturers of carbolic acid and various of shortage. It is unfortunate that this condition should drug derivatives, but perhaps the greatest demand of all have been created at a time when the industries are showing just now comes from the manufacturers of explosives who their natural spring activity. ADVERTISING IN DULL TIMES. A trade paper circular says: Business is slow, has been slow. And will continue so for the concern that "lays down." Business can be gotten in the dullest of dull times--in the backward season--but it takes more effort. When competition is retrenching--cutting out their ad vertising--it is the very best time for you to put forth extra effort. It is easier for you to win in a race where you are the only one running. GLD32387 65A The Value of Certain Paint By HENRY A. GARDNER Assistant Director, Institute of Industrial Research, Wathington, D. C. Oils The recent activity of the paint chemist in searching for oils to partly replace linseed oil, has come not only as a result Of the present scarcity of the latter commodity, but through a desire to develop a vehicle that will be for certain technical paints ever more satisfactory, if possible, than linseed oil. It is not the writer's intention, however, to encourage the use of so-called substitutes for linseed oil. The market is flooded with them at the present time, and great danger will lurk in didr use until their composition is understood or their value determined in a practical way. The real object of this paper is to present a summary of the results obtained by the writer from a series of experiments on paint vehicles, which may serve to guide other investigators along similar lines of research. The tests outlined herein, al though of interest in pointing out the possibilities of the use of many oils other than linseed, are, nevertheless, tentative in nature and subject to confirmation through practical field ex posure tests before they are to be accepted commercially. It is well known that a most desirable feature of paint oils is their ability to set up in a short period to a hard surface that will not take dust, that will stand abrasion and offer resistance to moisture and gases. This drying property is dependent upon the chemical nature of the oil. If it is an unsaturated compound, like linseed oil, rapid absorption of oxygen will cause the film to dry rapidly and become lutrd. If the oil be of a fully satisfied nature, like mineral oil. fur example, oxygen cannot be taken up to any great extent and drying will not take place. The various anitual and vegetable oils differ in their power of oxygen absorption to a tesser or greater extent. The difference is referred to by the chemist in terms of the iodine value. The iodine value of iinsced nil is approximately 190, meaning that one gramme of the oil wilt take up 190 centigrammes of iodine. Scyo beau m'i which lias presented itself as a claimant for distinction in the list of paint oils, is now lieing imjKirted into this country in large quantities. It is obtained from the seeds TABI.K I. Cmmic a i. Cio u c iiu iiic i or Sou Bim Oil . Somfio No. Specific r**uy Acad Ho. StloaiAtti' tSoaTMo. fedmm Nv . Peffffeficatst i -. ...... e.9*40 6s............................ 7................. Avcrafe.. ........ .9*J4 *.7 * 1.90 .9* f 90 till SI 1 .It * III. lift* *?.# 3 7 I1J*O9-O4 3*.6 j6.o <3 7 3 ' of Soya Hispida, a plant indigenous to Manchuria, but raised extensively in our own Southern States as a cattle food. The writer has examined a number of representative sam ples of the oil that have come into this country, and the results _ obtained can be seen in Table I. TABLE II. |oDtN> Yiiun or Liauu Oil a*o Hun Oil *. SompU Ho. Itnilht liiMSid or*. rilfefs*m*m-. 1 f(OUpMtwtorTMyeOM*s.Mral.tt..: toy*. 4Lpi--ar oadra. l. Avertfe...... 1 SwKI *75-9 ns-s 160.7 f6t.7 K60.3 *60.9 1*4400-.41 IJ9. 140.4 It is evident that the iodine value of soya bean oil is the only chemical characteristic that markedly differentiates it from linseed oil. Therefore, in the detection of soya bean oil and its estimation, the iodine values of several samples of mixed oils are given, as being of interest in this connection (Table II). A series of tests were conducted to determine what drier was the most efficient to use with soya bean oil, and the results of these tests indicated that the percentage of lead or manga nese, or of lead and manganese, which gave the maximum effi ciency in the drying of Unseed oil, gave also to soya bean oil. the best results. The methods used in carrying out die tests were the same as on linseed oil, referred to later in this paper. A definite quantity of oil was placed in weighed fnctumlop can covers, which were re-weighed after receiving the oil, to determine the amount used for the test in each case. The tin covers containing the oil were then placed in a large box under definite temperature control and humidity, for a certain period. Weighings were made at different periods, and the increases in weight, due t> absorption of oxygen, was calculated to percentages. Table III gives the results obtained. The time of drying' was somewhat longer than with linseed oil. Several test panels were painted with zinc and lead, alone and in combination, using linseed oil, soya bean oil, and mix tures .if the two. No dries were used in these paints, as the object of the tests were to determine the drying action of th oils, without driers. The drying of the linseed oil paints was very good in less titan two clays, while the straight soya bean oil required nearly four days to set up, and was then tacky for a long period. I-alxiratory tests of a preliminary nature made with mixtures of the two oils, ground with pigments, so far have indicated that a moderate percentage of soya bean oil is- not detrimental when used with linseed oil. The writer has found that a few drops of soya bean oil placed in a |ircelain dish will give with a drop" of strong sulphuric acid, faint fluorescent yellow and green colors, form ing a pattern distinct from the dark-brmvn begonia-shaped leaf' formed by sulphuric acid with pure linseed oil. Many otherqualitative tests have been tried to delect the presence of soya nil in admixture with linseed nil. .Soya oil seems, however, not to jmsKcss the chromogenetic propcrties of oils, such as cotton seed nil. Tung nil. r Chinese weed oil. as it is often termed, has been considered heretofore as an oil most valuable in the manu facture of varnishes, but seldom if ever to be used as a paint oil. As a matter of fact, however, in manufacturing, certain technical paints for the protection of concrete and steel, the' watcr-prix.fing of structures, ami for other purposes, the manti-. facturer may find this oil. or its products, most useful, and to be prized very highly. Toch, as well as Lewkovitch, have TABLE III. So y a Bs ax Oil an s Leah Sam. NrataLTbO. 1... .so t.M .* 1 .* day. J .... Perct. gain *5*y`........ 1as 4dayya*................ . **oJddaayys*. .'0--.0--3 1 0.07 0.07 0.99 o.to o.6j 3.3* 2:8 u 9.01 *34 46.-036* |*34 III .j i.t -s Jt..JSO9 1:8 ::8 22 6.66 9.03 t.44 .s u . *** * T-*J So y a Bs am Oil. a m Ma mo a n b s b Dk t b b. Tor taat. U0 1 0.0s a.4 J* L ______ 1 Per ct. f| lo>d|a*yy.i.......... { so day*.... o.ii * 0.0* 6.46 l.lo o.Oi 6.10 *. 0.0. i *.j So t a Btiv Oil , Kan o aw s s s ak d Lia o Dm*. *0,................... *'** *** o.o* *.t| o,#l f 9*y....... Per ct. |aia.............. | tdays.... 1 i day*.,.. 3.04 !** .j j h *74 shown that metallic tungates are most excellent driers, and the former paint technologist,' has indicated their value for certan *Toch: "The Newer Faint Materials," The Deeoraitor, London Nor. 22. 1910, p. 174. 66A GLD32388 Factory of The La Salle Varnish Company We extend a cordial invitation to all to visit our works. The La Salle Varnish Company Chicago, 111. The House of Quality GLO 32 38 9 67A special purposes. The high iodine number of lung oil makes it a most rapid drier, even faster than linseed oil, but the soft and opaque film it leaves upon oxidation, makes essential its treat ment by special processes when it is used either for varnishes or for paints, except in special cases. The writer has prepared the tungate of lead by precipitat ing saponified lung oil with lead acetate. This tungate, after it has been freed from water, may be fused with a small per centage of colophony and borate to produce a rapid drier that gives a perfectly dear film. Experiments with this drier are referred to later. Menhaden oil, although of marine-animal origin, has a high iodine value, as the following recent tests will show: Sample number I ...................................................................... Iodine. 14? Sample number 2 ...................................................................... Iodine, 162 Sample number 3 ................................................................... . Iodine, 164 Sample number 4 ...................................................................... Iodine, 1S6 Sample number 5 ...................................................................... Iodine, 161 The oil obtained from the fresh fish is extremely light in color, but the odor is objectionable, when the oil is heated. This oil is a fairly rapid drying oil, and its composition would in dicate that it might possess considerable merit. Toch claims that it is of great value for smokestack paints, and for tine paints exposed at the seashore. Its content of stearine might account for certain waterproofing properties claimed by pro ducers. and would suggest its use in paints for the protection of iron and steel. Some of the other oils used in these experiments will be considered briefly. Cottonseed oil and corn oil are both light in color, and although greatly inferior to even soya bean oil in their drying action, should merit further investigation. Rosin oil, the product of the dry distillation of rosin, is dark and viscous. It has a low iodine value, and a high acid number that unfits it for general use as a painting oil. Sunflower oil is high in iodine number, light in color, but very scarce. There seems to be no reason, however, why the. .seed should not be grown in larger quantities in this country and the oil produced as a painting oil. _________ Toch's "Cemenl Filler" and Cement "Floor Paint" PATENTED/ WARNING To Whom it may Concern: We hereby notify you that all Cement Filler* and Cement Floor Paint* containing an organic acid or acid resin are broadly covered by our Letters Patent No. 813.841, We warn you not to use any such Cement Filler or Cement Floor Paint, or materials sold under a similar name other than ours, for the coating of cement floors, for water-proofing, dust-proofing and oil-proofing such floors, as we propose to maintain vigorously our patent and to bring suit against all infringers. TOCH BROTHERS Mtaulaetarcr* Technical Paints. Varnishes. Enamels. Damp-preotiig, Compounds aid Coatings, etc. S20 Fifth Avenue, NEW YORK Chamber of Commerce Bldg. Works: CHICAGO, ILL. Long Island Cltr. N. Y. & Toronto. Canada. tSTASLIMID ISM Pcrilla oil is very high in iodine number, even higher than linseed oil. but it is also very scarce. It is obtained from the Pcrilla nuts, grown in Manchuria and the East Indies. Its iodine number is 206, but Lewkovitz claims that its drying action is accompanied by a peculiar "dropping" of film. This condition might be overcome by special treatment. The writer lias not made any experiments on this oil. IVasle oil, or the mixture of fatty acids, and glyveridcs obtained from the garbage in large cities, is being produced and used in great quantities as soap oils, but the investigations of the writer on severat samples, has shown this product to be of small value as a paint oil. Its use in combination with linseed oil to procure a soft, elastic, water repellant film for paints to protect iron and steel submerged in sea water should be studied. There are several blown and oxidized linseed and other oils upon the market that arc so thick that 50 per cent of ben zine or other diluent is required to reduce them to painting con- TABLE IV. Co n s t a n t s or Va r io u s Oil s . SirptviUlyk Bl0tdntWMr ' AtNinoW ItgnmumtfebertriaA oil....................... W4 dun* wood oil................ .94 Soy* bean oil................ 0.9*9 Menhaden oil.................. 0.935 Sunflower oil................... Cottonseed oil................. o.9*j Corn oil........................... 0-9*4 Rosin oil.......................... e.gtg Waite oil......................... US tyt *13640 st no **? ll 60 3 $ 5 4 4 34 191 sis sistency. There are also several debloomed mineral oils which resemble linseed oil only in viscosity and their value should be looked into with great care before they are used. There are on the market many so-called Japan oils. The base of many of these oils is melted rosin, thinned with some linseed oil and large quantities of benzine. Their use is not to' be recommended until practical tests of their value have been made. A table (Table IV) of constants of various oils was made from recent experiments, the oils being subsequently used .for the tests referred to in Table V. The following drying tests (Table V) were made by paint ing thin films of oil on glass plates, exposing to the atmosphere, and carefully observing the time of the drying. These test* do not indicate the wearing value of the oils tested, but are simply criterions of their relative drying values. Although sample No. 2, which is untreated tung oil, dried with Drier X, more rapidly than untreated linseed oil with Drier X, it is the writer's opinion that the linseed oil would he the more serviceable. The pine oil referred to in these tests is not the pitte oil of commerce, but a product of the refining of wood turpentine. "Drier X" referred to was a strong lead and manganese linoleate drier. - _ NEW CORPORATIONS Cornet Faint Company, Cleveland. Ohio, incorporated by W. S. Mitchell and others; capital, $10,000. Comit Taint Company, Cleveland. Ohio. Incorporated by \V. S. Mitchell, Sherman Arter, James P. Arter, N. A. (Quillings, Joseph A. Schlitz. Capital $10,000. Pyramid Taint Company. Atlantic Citv; capital, $45.0<i0; incorporators, Frank W'. Kite, \V. Carl Kane anti Wil liam II. Zebcle. 'The company is to manufacture paints, stains, varnishes, etc. The Tamm Silica Company, Chicago, III.; capital, $35,000; mining, paint and color products. Incorporators: Earl A. Smith, Carl A. Lidberg. James Johnatisen. . The St. Louis Surfacer and Paint Company, St. Louis. Mo., filed a statement increasing its capital' stock from $50,000 to $75,000. 68A GLD32390  .The only practical field tests made by the writer thus far on the value of oils, other than linseed oil, are those at Nash ville, Tenn., where a fence has been erected, consisting of 42 tests of white paints. In these tests pure linseed oil was used, except in formulas 31to 42. On these tests there have been placed one formula which has given satisfaction on the various other test fences erected, and this formula has been made up with combinations of lin- S*mpU TABLE V. DitrtNo Tasr or Oiu. No. 9 No. 9 No. 3 No. 4 No. S No. 6 No. 7 No 1 No 9 No tc No. n No. 19 No. 13 No. 14 No. 5 No. i No. 17 'Pine oil with so per cent. Drier X..,. Tuof oit with so per cent. Drier X... Linseed oil with to per cent. Drier X. binteed oil. .. .95 per cent. Soya been oil...25 per cent. Menhaden oil. ..*5 per cent. Tune oil........... 1 $ per cent. Lean tungate... 10 per cent. i I 3 Dri~ x ipS?3B?::i| perHth*r"nt- "** 3 3 Linseed oit....... 50 per cent. Menhaden oit...95 per cent. Soya bean oil.. .sj per cent. Lead tungafe.. .so per cent. Menhaden oil with to per cent. Drier X.......................... Soya bean oil with so per cent. Drier X......................... Linseed oil........to per cent. 1 Waste oil.......... >0 percent. V with to percent. Drier X Lead lungage.. .so per cent. J Unrc4 oil.... 75 1 wilh to per esnt. Drief X Soya bean oil.. .*5 per cent. J Linseed oil........75 ^eent. 1 with Com oil............ 5 percent. J ^ x 3$ 3l 3) 3) si asiS-ii:. :J1 &S2: "* x Linseed oil........7$ percent Rosin oil...........95 per cent. | with so percent. Drier X Com oil with 10 per cent. Drier X....... ........................... Cottonseed oil with 10 per cent. Drier X...................... 9 Rosin oil with 10 per cent. Drier X............................. j Not dry in 9 day * Pimoil referred to * not mm oil tout the hlhbo(li|<soini ihililku d wood twfpcntim. seed oil and other oils. One of the oils tested is called pine oil,, a high-boiling-point product obtained from the manufacture of wood' turpentine from sawdust. This has a boiling point of over 210 degrees C. as against 150 degrees, the boiling point of ordinary gum spirits. It is almost water white and has the same penetrating qualities as the pure gum spirits, and is almost free from that objectionable odor characteristic of so many low-boiling-point products. When mixed with 50 per cent linseed oil, this product forms a paint oil of extremely light color, and most excellent properties, producing a semi-flat paint of great whiteness. If exposure tests prove this oil as worthy as the tests thus far show, it would appear to be of great im portance to the Southern manufacturers to produce this mate rial in quantity, by fractional distillation of the crude spirits. Its iodine number is high and its oxygen carrying properties are good. Its evaporation leaves a durable film. The tests referred to on the Southern Test Fence are as follows: COMPOSITION' OF FORMULAS. No 31 Corroded white lead..........45 per cent.! Zinc oxide ......................... 45 per cent I Ground in pure Asbestine ............................5 per cent. [ linseed oil. Calcium carbonate ............5 per cent j 100 per cent. No. 38.--Same as No. 31. but ground in 50 per cent, raw linseed oil, 50 per cent, soya bean oit. No. 39.--Same as No. 31. but ground in 50 per cent, raw linseed oil, 50 per cent torn oil. No. 40.--Same as No. 31. but ground in 50 per cent, raw linseed oil, 50 per cent, cotton seed oil. -No. 41.--Same as No. 31, but ground in 50 per cent, raw linseed oil, 50 per cent, rosin oit. *No. 42.--Same as No. 31. but ground in 50 per cent, raw linseed oil, 50 per cent, pine oil. HKDQIUmu POt Keystone Black Filler & Powdered Rottenstone Veils Isr Staples gad Priest FRED'K. A. STRESEN-REUTER, Inc. 329 River Street, Chlcego, Illinois StU MiMM** fftHM KEYSTONE CO. CHICAGO, FEBRUARY 14, 1912. IS THE PAINT TRADE PROGRESSIVE? To this question we must reluctantly answer. No! We assume those most interested will differ with us. We believe they can bring forth many arguments and experiences to show they are right. So can we I We would prefer to believe they are right; but any indus try that has admittedly fallen short seventy-five per cent of its opportunity is not progressive. It has been stated by a reliable authority, as a surprising discovery, that seventy-five per cent of the country is not painted. This conclusion, so far as we know, has not been denied. If seventy-five per cent of the country remains unpatnted, it is the fault of the industry mostly interested in having it painted, which is the paint industry. Such a poor showing of the ultimate consumption of products, in the manufacture of Which so much capita! is involved, shows a lade of progressiveness. Although surprise has been expressed that only twentyfive per cent of the country is painted, we are surprised that even that amount is painted when we stop to consider how little is being done toward educating the ultimate consumers. It is said there are 80,000 painters in the country. Let each reader ask himself what he is doing to educate these people either directly or through advertising. In proportion to the results to be accomplished, but little has been or is being done in this direction. Introducing Zinc Zinc, as an indispensable constituent of good paint, is now having its first effective introduction to the American Public. For the first time the average American business man or house owner is beginning to take an active and intelligent interest in zinc paints. Not only has his interest been aroused by extensive advertising in the popular magazines, but we are offering him besides the services of our Research Bureau in drawing up his painting specifications. For his convenience we have prepared complete lists of manufacturers of standard zinc paints. The man that pays the bills is beginning to talk Zinc to his painter, and it will not be long before you, as manufacturers, will feel the effect. in this campaign of education.we invite the co operation of every manufacturer of Zinc Paints. Wc shall be glad to receive suggestions that will make our work more effective. We believe that this campaign will increase your business--as well as our own--and we want your help. The New Jersey Zinc Company Room 512, 55 Wall Street, New York GLD32391 69A OBITUARY. Henry C. Valentine. Henry C. Valentine, lor many years the president of Valentine & Co., varnish manufacturers, died at his home. 131 East 66th street, New York, on January 15. at the age of In the late fifties Mr. Valentine entered the varnish business with his elder brother, the late Lawson Valen tine, and was elected president of Valentine & Co. in 11182 and resigned the presidency in 1900 to become chairman of the board of directors. In 1909 Mr. Valentine retired -from business. He it survived by his widow, a son and a daughter. He was a member of the Union League Club and the New England Society. PARAFFINE PAINT COMPANY. C. W. Dohtn is reported as saying: Our business has increased materially over last year and we are now swantped with orders, being over thirty cars behind. We have increased our capacity materially by installing new machinery and equipment costing $10,000. W.e have erected a building for our printing department and are putting up additional buildings for warehouse and shipping purposes. These arc about ready for work January 1. The name of the company will be changed to the Standard Paint Company of .Vow York. RETURN OF G. A. ARCHER. G. A. Archer, president of the Archer-Daniels Lin seed Company, Minneapolis, who was accompanied by Mrs. Archer on a trip around the world, arrived in San Fran cisco a week ago Monday and has since returned to his home, having had a delightful time and being in good health. --------------------------- SHERWIN-WILLIAMS BALANCE SHEET. The balance sheet of the Sherwin-Williams Company, as of September 1. last, shows an increase in the undivided profits over the profits of the previous year. The total assets of the company have been slightly reduced. The following are the figures: Assets. 1912. 1913. Plants and equipment.......... ........ $4,022,591 Cash ..................................... ........ 195,987 Bills receivable .................... ........ 258,655 Accounts receivable ............ ........ 1.672,576 Merchandise ........................ ........ 3,136,225 Securities owned.................. ........ 1,870.898 Prepaid insurance, etc.......... ........ 23.271 $3716.120 441,923 798.852 1.634,159 2,721,444 1,808.148 18,927 Total assets ......................... Liabilities. 1912. 6CA preferred stock.......................$1,409,400 7% preferred stock.............. ......... 500.000 Common stock .................... ........ 5.987.000 Accounts payable ................. ........ 606.517 Hills payable ....................... ......... 100.000 Accrued" taxes, etc............. Reserved for depreciation........... 140,535 Undivided profits ......................... 2,374,359 $11,139,573 1913. $1,409,400 500,000 5,968,200 643,514 50,816 116,552 2.451,091 Total liabilities ..................... ... .$11,182,203 $11,139,573 GOOD BUSINESS. Sherman & McConnell, of Omaha, Neb., are selling large quantities of paint this spring. FIRE REPORTS EXAGGERATED. Pratt & Lambert, Inc., has announced to the trade that the recent newspaper reports of the fire at its plant in Long Island City were greatly exaggerated. Only a slight dam age was done to the yard and raw material.' The company is in a position to give prompt attention to all orders as. in the past. STANDARD ULTRAMARINE CO. MOVES. The headquarters of the Standard Ultramarine Com pany has removed its headquarters to Huntington, \Y. Ya. It announces that, in addition to grades or ultramarine for general use. it will also manufacture the cobalt shades, and will be the first in America to produce those grades known as pink and violet ultramarine. IT'S WORTH INVESTIGATING You examine, perhaps, several different Floor Paints, seek ing the best. SENOUR'S FLOOR PAINT gels "next" to the business man, the farmer, the wage earner, the housewife and rvrry real /hr buyer. Think it over. THE RAARTIN-SENOUR CO. Originators af Ftosr Paint OHIOAOO MONTREAL 70A GLD32392 ! Hlffceet and Lovnt Men of Bow Tinned Oil, Carlood Loti, <Qtte*ro 1M7 to Dot*. UwtV 1887 1888 1889 1890 1891 1892 1893 1894 1895 1896 1897 1898 1899 1900 1901 1902 1S03 1908 1908 1008 1807 1008 1909 1910 J00TJ ----- .. 36 83 55 57 48 32 47 44 54 38 27 39 39 51 S3 55 44 S3 40 39 as 38 48 38 S3 67 59 82 33 47 48 56 38 25 40 39 54 80 0 44 89 39 42 99 39 63 February ...... 38 83 56 59 52 33 47 48 56 86 25 40 39 54 60 60 42 39 39 40 38 39 S3 30 S3 57 59 S3 34 47 48 57 38 25 40 39 55 65 62 42 39 43 37 39 39 53 March ........ .. 38 83 65 so 53 34 47 48 57 34 27 40 39 54 60 <2 <2 39 44 37 38 39 84 30 83 57 60 54 37 49 50 57 35 31 38 41 57 59 62 42 89 43 38 39 ' 19.. 54 April .......... .. 37 S3 85 60 54 37 49 45 57 34 29 37 43 57 86 61 42 39 43 87 ' 38 38 54 38 83 55 60 54 38 49 48 57 37 29 38 45 61 60 63 41 38 44 88 39 39 55 May ............ .. 37 S3 56 60 54 38 49 48 57 37 28 41 43 61 60 <2 41 37 44 88 89 38 55 73 77 72 74 74 79 19 63 79 40 93 58 60 49 41 49 50 57 37 27 46 34 63 60 63 41 36 44 86 40 40 56 Jone............ 50 58 60 49 41 49 50 58 37 24 37 35 63 60 63 41 36 46 38 42 40 56 83 70 44 81 59 60 47 41 49 52 59 37 28 46 44 83 67 4 37 86 46 36 42 40 58' July............ .. 44 50 60 60 47 41 49 52 $9 34 26 28 41 63 75 84 38 36 46 34 42 40 58 44 90 60 60 35 41 49 52 57 32 28 36 32 65 80 64 32 42 49 35 39 41 54 8076 88 Auguit .... .. 40 47 58 60 35 41 49 52 55 30 30 29 31 65 80 84 33 42 50 34 87 41 54 85 43 48 60 eo 33 41 40 55 42 27 37 35 35 61 46 68 32 41 46 85 39 42 48 ' 88 September .. .. 40 48 56 60 34 41 40 49 40 25 35 30 37 60 40 54 37 41 45 . 34 38 39 48 <M> 39 80 58 58 88 42 35 52 39 25 32 34 39 61 65 45 33 37 36 35 41 42 50 October .... .. 40 SO 56 60 33 42 36 52 40 30 32 30 38 59 53 45 35 37 36 34 41 38 5ft 39 ss 56 86 34 44 35 55 40 29 32 33 44 72 60 40 32 36 35 35 45 $9 60 November .. .. 40 53 56 56 34 44 36 55 38 31 S3 31 42 70 50 45 32 86 35 35 88 49 60 49 58 56 51 35 45 39 55 38 30 35 35 45 58 56 41 33 97 34 39 41 45 . . 60 December .. .. 47 S3 56 81 32 45 39 55 38 29 35 35 47 58 46 43 33 38 35 36 38 45 61 SO 55 57 48 34 47 44 55 38 27 37 37 51 55 56 44 S3 39 99 39 38 44 68 01 8* !*.->. 91 Sj 81 ill HANNA COLOR MANUFACTURING COMPANY. The above is the title of a new corporation just formed in Chicago and is composed of the people who formerly were interested in the Hanna & Andrus Manufacturing Company. They will manufacture dry mineral colors, convention reds and such other products as were formerly made by the old company. As they are in possession of the old plant for mulas. etc., they are in position to fill all orders that are entrusted to them at once and with an assurance of satisfac tion to the trade. M. Kdimind Hanna, who was vice-president of the old company, is secretary of the Hanna Color Manufacturing Com pany, whose temporary office is 108 Dearborn street, Chicago. Creditors who are friendly to the old and esteemed firm of Hanna & Andrus Mfg. Co., have filed a petition in bank ruptcy against the company. This company, as is well known, has been manufacturers of dry colors for many years and has dime a large business more par ticularly in the middle west. The company, it is believed, has more assets than liabilities, but owing to the fact that certain creditors have been pressing it lately, it was decided it would be for the l>est interests, not only for the company itself, but all concerned, that a petition in bankruptcy be filed. It is expected ultimately this proceeding will be for the best interest of those who are directly connected with the company, and that the business will be continued in one form or an other PAINT FOR GOLF BALLS. The painting >!' golf halls is <|uile an art and a good paint for this purp.v >- not always obtainable. Thr dry ing is a lengthy proposition. According to a formula of J. A. t'raven, Armlcv. I.cctl'. he gives a formula one part dry pordered bleached shellac, two parts methylated spirit, tie part lithophonc. i The parts by weight.) Take the dry substances nnd mix together, and. added the spirit in a vessel which can he tightly closed. Keep in warm place and shake occasionally until the shellac is dissolved, when it i ready for use. UTAH'S FIRST PAINT PLANT NEARLY READY. If everything works satisfactorily what is declared to he the first paint factory in Utah will begin operations this week. The new- company is composed of local men and is known as the Sunset Color Works. The plant is located on the property formerly occupied by the l.uhrc Oil Com pany, just north of warm springs. Salt Lake City. The ` putty chaser" and some of the machinerv is being in stalled now and the balance is expected to arrive any day. 1 he company, beaded by Mathonihah Thomas, was organized several weeks ago and the capitalization is fixed at $"5,000. According to Mr. Thomas, everything but the. oils will be procured in Utah, the company controlling cx-; tensive deposits of whiting near Parson, graphite deposits near Brigham City and other deposits in 'Tooele county. \ The officers of the company are as follows: Mathoni hah Thomas, president; Glen J.'Hudson, vice president and general manager; R. If. Doelle, secretary and chemist in charge; W. G. Farrell and William T. Cannon, directors.. Mr. Doelle has had many years' experience in the manu facture of paint in Germany and America, and is considered in every way capable of producing the results necessarv for the success of the new venture. Lthneta Analytls traa Oild* - 76.000 Alvait* - - traci Silica 13.703 Meiatvr* * 10.297 100.000 \ a, Dry Analysis Wfcartaa V\ Iraa OiM * 72.00 AWtaa - . t.12 Silica 29.34 Ofjsaic Mitlr * 1.34 100.00 FERRIC OXIDE We own our own mines and mine our own ore. Complete plant for roasting and pneumatic floating, located at Nashville, Tennessee. The mineral is a very high grade of ferric oxide, and as put on the market by us has been called Commercially a Perfect Product THE ATLAS PAINT CO. NaabvilU, Tu b . General Manager, A. S. B. LITTLE CLD32393 71 A. CHARLES B. FIELD WINS GOLF PRIZE. Charles ltarr Field won the prize for low net score in the tournament of the Paint, Oil and Varnish Club of Chi cago. which was held at the Hinsdale Golf Club last week. The prize was a black traveling hag. The prize for low gros- was won by John X. Welter, a cigarette case being given for the winner of this event. Handicap against bogy went to Dwight 11. Bennett, the prize being a poker set. George K. Wat-am came through with a cigar and cigarette humidor, the reward for second low net score. John Yon I'em. who played his first game of golf, won the booby prize | and was tickled, to death. Thi- prize was atl ash trav. and; John might very aptly have said that on it he wished to' lay the ashes of the hopes of golfers who in the future com peted with him. for it is apparent that he intends to become a real golfer. If that is the ease such players in the club as Kiting. Welter. Field. Watson and Hamilton would better retire before it is too late to save themselves from defeat. The following are the scores: Down tiros'* lido. Xet to Bogey C. B. Field........... s X2 2 down 1. X. Welter........ ................. <K> X X2 2 down I.\ Bennett .......... 15 X3 2 down Geo. K. Watson.. ................. 102 15 XI 3 down !'. S. Gregory.... ................. 102 13 80 X down W. II. Leonard... ..................107 IX Xo 4 down Roht. Sample .... ................. l(Vi 17 02 5 down tl. 1\ Hamilton.. ................. ur. 13 `>3 6 down Arthur Yvse..........................1IR 25 03 9 down 1. I. MorMitau.... ................. 103 X 6 down !'. W. Rockwell.. ................. 126 30 96 9 down 1). C I'humner... ................. ll'i 20 90 10 down 1 F.llatt.............. ................. 126 25 101 11 down A. 11. Kugg.......... ................. 133 23 110 13 down G. M. Breinig___ ................. 132 IX 114 14 down F. S. Hancock.... .................145 30 115 14 down Fred Beer............ ................. 154 35 119 13 down \Y. G. Bisbcc........ ................. 144 119 12 down John von I'ein.... .'..............207 35 172 17 down Winners-- J. N'. Welter, low gross; (.has. Barr Field. lmv net : 1>. Bennett, bogie prize : Geo. E. Watson, second low net: John von l'cin. goat prize. MAKING YELLOWISH-GREEN LAKES. The l-'nrhwcrke x/onu states that Meistcr Lucius & Bruning. >of Hocchst a Main, Germany, have made the following statement in regard to their invention: For the manufacture of green color lakes there are extensively used malachite green i tctramethyldiaminothiphenyl carbinolt and brilliant green t tetraethyldiaminotriphenylcarbinor). However, as the more yellowish of those dyestuffs, namely brilliant green, dyes tints of a rather blue hue. there has Iteen hitherto a decided want of a dyestuff suitable for the production of the preferred yellower tints, and the attempt was made to obtain such tints by mixing the aforesaid dyestuffs with yellow dyes, particularly with auraminc* Xn'w. we have found that the malachite-green dyestuffs obtainable from parachlorobenzaldehvde are eminent ly suitable for supplying the said want, and this invention re lates to color lakes from such malachite-green dyestuffs. Tlie para-diloro-malaehile-grcon is much more yellowish than the ordinary brilliant-green and the chloro-hrilliant-green is consid erably more yellow still. ITte color lakes obtainable therefrom are of such a pure tint that the aforesaid mixtures of brilliant green and attramines are far front being able to compete with them: moreover, the dyestuffs offer all advantages possessed by a homogeneous product over a dye-stuff-mixture. The chlorinated dyestuffs are used in exactly the same manner as malachite-green and brilliant-green for the preparation of color lakes. FRANK McLISTER BECOMES A BENEDICT. The youngest paint manufacturer came to the conclu sion that he was old enough to become a benedict, when on June 19 Frank McLister was married to .Miss Margaret Boehmer, daughter of Max Boehtner, one of Denver's nrominent mining engineers. Frank McLister is vice-president and manager of The Kohler-McLister Paint Company! one of the leading paint manufacturing concerns of Denver, Colorado. In 1903 he entered the employ of this firm, beginning at the foot of the ladder, and through his energy and busP ness ability has advanced rapidly, now holding' the above position, and has the distinction of being the youngest paint manufacturer. He is president of the Paint, Oil and Varnish Club of Colorado, stands well and is highly regarded by those in the trade. The wedding took place at the bride's residence, 1072 Pennsylvania Avenue, the ceremony being performed ' by the Rev. Dr. R. F. Coyle. Mr. and Mrs. Frank McLister left for a trip including the "Alaskan Cruise," touching at Victoria, Vancouver and other points en route. Thev will return the early part of August. OBSOLETE VEHICLES. Each year is bringing us nearer the time when the thor oughly expert and practical paint manufacturer will no longer ttse new raw linseed oil either in his ground colors or in his mixed paints. This matter has been dealt with so often by the best known experts that if it were not on account of that ever- Western Dry Color Co. ma n u f a c t u r e r s o f CHROME YELLOWS CHROME GREENS Lakes and Unfading Reds 52nd and WALLACE STS., CHICAGO TeUphon* Yards 434 w mk ran s a mp l e s a n d p r k x s 72A Ultramarine Bines OF UNIFORMITY lurnmnDimav HE STANDARD ULTRAMARINE CO, TIFFIN. OHO A strictly iadapaadaat company. W# guar antee to faroiih grade* of satisfactory quality to match yonr standard*. Writ* na for aampfo* and prieee. GRINDING GRADES OUR SPECIALTY ALSO JMMBWNe eKAMS. GLD32394 Nate cku| (a UUL Tht pewt dw wofi "72 fca, MUl ia 100 h.* m, aaw Lu a triuW coauiaiag aaaljr* M4. All gtaaia* lunk km in Ubtl aa aaa <d-i> VuTiMdi Gaauta* label aa AaaAer. Prince's Metallic Paint Co. ^ ALLENTOWN, PA. imiiw.tWMM.rt. Manateaterara at Genuine Prince's Metallic Paint Par Orludara* .aa H kaa aa Suparlar CHtCAOO AOKNTt T. D. WILLIAMS, 163 La Salle St. CMCMI1T1--ItffST S CMHIIT SI. WW-t I. MMUWM unu em-wumi onucu a mi ml si. mi--t.. l im a h o . NOTEi Tke waf4e "WarraataS CaaaUw** aa ike label an prated ia RED. present buglicar "cheapness'' m> manufacturer who valued his reputation would use freshly expressed untanked oil at all. I 'robably he would not even use untreated oil at all. There is good reason we suppose, for instance, that a good deal of the more easily liydroliscd portion of linseed oil is removed by sim ple tanking, but even this simple expedient is too often neg lected, linseed oil being used straight from the barrels which, in their turn, have come straight from the oil mills. It may take some time to educate the painter and decorator as to the unwisdom of using new raw linseed oil, but signs are not want ing that he, too, is changing his opinion slowly but surely. For one thing he does admit sometimes now that the paint manu facturer can mix paint as well as his foreman painter "who has been thirty years in the trade"--and that is a step for ward .--Oil and Colour Trades Journal. THE "CLEAN UP AND PAINT UP" CAMPAIGN. "Cleanliness," observed John Wesley, "is next to God liness." The founder of Methodism gave to the world a phrase which has become one of the most common of the many pro verbs in use. So generally accepted is it that instead of giving the sage of Epworth credit for it, most people attribute it to scriptural origin. Being dean is almost as essential as living clean, hi fact it has become apparent that the man who is not physic-, ally clean cannot be mentally clean. Filth and dirt do not consort with spiritual hygiene. It is therefore with a feeling of satisfaction that it is noted that the paint manufacturers and the paint dealers as well as the painters themselves, are endeavoring to co operate* in the recently inaugurated movement, known as the "Clean Up and Paint Up" campaign. PUSH THE ment, and has been devoting time and personal effort lfurther the idea, lie has organized a campaign bureau, ot- which arc such well-known men in the paint trade as Norm B. Gregg of St. Louis. Howard Biting of Chicago, J. \V Daniels of Minneapolis, R. O. Walker of New York, P. 11 Callahan of Louisville, R. W. Evans of Chicago, Frank V Hammar of St. Louis, Arthur S. Somers of New York, and Ernest Trigg of Philadelphia. OBITUARY. Frank K. McCloskey. Frank K. McCloskey, president of the McQoskey Varnish Comoany, Philadelphia, died of pneumonia on February 22. He was bom in Philadelphia in 1864, and educated in public and private schools. At the age of eighteen, together with his brother, Louis T. McCloskey, he established the firm of L. J. McCloskey & Co., and entered into the manufacture of liquid wood fillers on Second street, below Arch. The business grew rapidly and in 1888 the present site at Thir tieth and Locust streets was purchased and a modem varnish factory erected upon it. James McCloskev. his father, who had been manager for Berry Brothers in Philadelphia for a number of years, left that firm's employ and assumed the management of L. T- McOkskey & Co. This firm continued until late in the fall of 1911, when it was incorporated under the laws of Pennsyl vania as the McCloskey Varnish Company. Mr. McCloskey was well known m the paint and varnish trade and was esteemed by all that had the pleasure of his acquaintance. He is survived by his widow, a son and a daughter. ' SARGENT PAINT AND COLOR CO. A dispatch from Indianapolis states alleging that Leonard G. Sargent, Anna M. Sargent and Gustav H. Mueller, the board of directors of the Sargent Paint and Color Company, refuse to speak to each other about the business of the company, that they will remain away from directors' meetings to prevent the transaction of business, and have voted themselves high salaries instead of pay ing the debts of the company, Harry G. Sargent, a stock holder of the company, asked that a receiver be appointed for the company in a complaint filed in Probate Court recently. The plaintiff says he owns more than one-third of the capital stock of the company. The company is now in imminent danger of insolvency, he alleges. Oemtfme NW [wU ill. ms tern, m. urn. a*. vc a b c reuov n c w b c r s Our old friend, Allen \\\ Clark of St. Louis, with his accustomed energy has placed himself behind the move Walter S. Hanna, president of the Columbus Varnish Co.. Columbus.. Ohio, has protested against the proposed ordinance that will', if it becomes a law. require concrete or brick walls to be built around all tanks containing, gasoline, or other com bustible fluid in Columbus. H. R. Emerson, who resides south of Tulsa, Okla., has been experimenting in the growing of castor beans for the manufacture of castorpil. The results on a few feet of ground has convinced him the soil is as well adapted to castor beans as California. CLP32395 73A Red Oxides 40% to 08% Iron J. W. Collision & Co. 80 Malden Lane. New York FREDERICK WILLIAM DEVOE. In our issue last week, we made brief announcement of the death of Frederick William Devoe, president of the F. W. Devoe & C. T. Kaynolds Co. of New York and Devoe *V Raynolds Co. of Chicago. Mr. Devoe was horn in New York January 26, 1828. and began his business life in Spotswood as a clerk in a country store there in 1842. and three years later became a clerk with a firm of paint and drug brokers in New York. In 1852 he became a member of the firm of Raynolds & Devoe and founded the firm of F. \Y. Devoe ft Co. at Fulton and William streets in 1864, where the business under the present title has been conducted. MAKING BASIC CARBONATE OF LEAD. A process for making a basic carbonate of lead of high covering capacity is covered in German Patent 286,245, H. Hof & B. Rinck, Wansleben. The solvent action of concen trated alkaline earth chloride liquors on lead salts is utilized for the reproduction of basic carbonate of lead from lead sul phate products, such as leaden-chamber sludge. This sludge is treated with magnesium chloride liquor at boiling heat, the lead sulphate being converted into chloride and dissolved. On cooling it separates out as magnesium-lead chloride. When this double salt is suspended in water and treated with an equivalent quantity of slacked lime, the lead chloride is trans formed into oxychloride, whereupon carbonic acid gas is passed through the liquid until the alkaline reaction disap pears. The liquor is drawn off and the residue is again sus pended in water, in which conditions it is heated, with con tinued stirring, for about four hours at 80 degrees C. PAINT IN DRUG STpRES. The pioneer dealers in paints throughout the South were the retail druggists, and to some extent the same thing applies to the Western slates. As the country has expanded manufacturers have found hardware dealers' and builders' supply houses very profit able people to distribute their paints. These branches of trade have to a very large extent takeh"the lead over drug gists in some sections anil to considerable extent for this reason the drug merchants have found paints unprofitable to handle. At first glance it would be supposed this was due to a slight advantage some believe the hardware men may have by advance news about building. In reality this is a myth. Many druggists are leaders in the sale of paints for their locality. \'o other merchant has any advantage in selling paints--or in securing advance information about paints-- over the druggist if he really wants to be the leader in his territory. It is simply a question of push, enterprise and business acumen. So many drug merchants have gone to sleep at the switch or been so busy selling soda water, that at the last convention of the National Wholesale Druggists' Associa tion the chairman of tile-committee on paints, oils and glass FIRE PROOF VARNISH FACTORY. In addition to the $50,000 fireproof paint factory erected this year hy the McMurtry. Manufacturing Company and occupied by it March 1, the company is now erecting a varnish factory and varnish warehouse. The entire plant is fireproof, as absolutely no lumber is used in the construction. The new buildings' will be built in the same manner as the paint factory; steel columns, steel beams and girders, all of which are protected from fire with concrete.. All the window frames and sash arc of steel and only wire glass is being used. The superstructure is of stiff mud-brick, faced with a light-colored pressed brick. The chimney of the varnish factory is thirty-eight feet wide and sixty feet high. This building and also the varnish warehouse are at present being erected on property adjoin ing the paint factory. Contract has been let and the buildings will be ready for occupancy by November I. and will cost $35,000. This company instructed the architects to use only material made in Colorado. 74A GLD32396 stated, vTItc abolition of the committee hadbeen discussed oti tlie ground that tlie wholesale druggists were no longer interested itt these branches of trade." The discussion, however, brought out the fact that in tltc South and West the druggist is still looked upon as the natural distributor for these products, and that no other de partment would show so much actual profits for the capital invested. If the retail druggist could only get these facts lit'roughly understood, those who have fallen by the way-i.le could easily establish a profitable paint business. The re|xjrt of the convention shows a live interest is -till being exhibited by the wholesale druggists and that iln-v pro|K<sr to stick hy these lines. Samuel K. Felton, Sr., Dies Poineer Paint Man Succumbs to Pneumonia One of the pioneers is gone, and one of the noblest of careers ended by the death of Samuel K. Felton, Sr., president of the Felton. Sibley 4c Company, Inc., l.t6-40 Xorth Fourth Street, which occurred nn February 6th at his home, 5424 Second Street pike, olnry. Philadelphia. Death followed a comparatively short ill ness ami came as the result of an attack of pneumonia. Although Mr. Felton had been confined to his bed for a period of ten days. ANNOUNCEMENT. ON APUII. 1. AN ENTIRELY NEW STREET NUMBERING SYSTEM WILL BECOME EFFECTIVE WITHIN THE LOOP DISTRICT OF CHICAGO. MADISON STREET BECOMES THE CENTRAL DIVIDING POINT, AND ALL STREETS RUNNING SOUTH OF THAT POINT WILL BE KNOWN AS SOUTH, AND THOSE RUNNING NORTH TO THE RIVER WILL BE KNOWN AS NORTH. BARYTES INDUSTRY ON THE BOOM. During 1914 the people of the United States used 34,315 short tons of refined barytes and paid 447.358 for it, ac cording to statistics compiled by James M. Hill, of the United States Geological Survey. Most of this product was used in the large quantity of white paint required by the general response to the slogan, "Clean up, paint up." The barytes mines of Missouri, Alabama. California. Georgia, Kentucky, North Carolina. South Carolina, and Virginia due 51,547 tons during 1914, for which they re ceived 153.715, or 2.98 a ton. JOHN LUCAS ic CO. CONVENTION. The convention of the Philadelphia, New York, Pittsburgh and Boston salesmen of John Lucas & Co., on January A and 5 brought virtually the entire selling force of the firm to Gibbsboro, N. J. where the sessions were held, which were devoted to practical work exclusively. The social features were largely matters of individual preference. The force was brought together to devise ways and means to increase the output and profits of the Lucas business and none was permitted to get away from the central proposition for a second during the busi ness sessions. The programme is valuable in that it covers the entire field of the paint business and may serve as a guide for other estab lishments having no precedent for similar gatherings on a large scale. S. K. FELTON. the end came as a sad surprise to ius many personal, as well as business friends and acquaintances, and as a sudden shock to the members of his immediate family. Through the death of this pioneer and up-to-date paint man. factiircr, the paint industry of Philadelphia, the State of Pennsyl vania. ami in fact of the United States, loses one of its most valuable and foremost members. To his family he was a tender, sympathetic, affectionate and exemplary husband and father. To his business associates he was the born leader and standardbearer. and they deeply regret the termination and miss the wis dom, power and executive ability of this eminent man. In busi ness or in the more personal walks of life, the atl important characteristics of this foremost member of the paint business were faithfulness, truth, fearlessness and dependability of speech, and it has been upon such morals and practices that Mr. Felton suc ceeded in establishing one of the largest ready mixed paint bus!-* nesses in this vicinity. Aside from his every day life Mr. Felton was an active par ticipant in the affairs of the Methodist Church, philanthropic and temperance work, being'a trustee of the Methodist Hospital, oreaident of the Board of Trustee of St. James Methodist F.piseopat Church at Olney, and a member of the Home Missionary Society. He was a total abstainer from* the use of alcoholic liquors and tobacco, and was a leader in the Sons of Temperance movemept. AGENTS FOR Sissons Bros. & Co., Ltd. HULL ENG. Manufacturers of the CROWN BRAND of Golden Ochre, Patent Dryer, Paris White, Drop Black, Etc. __ AGENTS FOR HENRY GRACE & CO. LONDON, ENG. Manufacturers of WHITE LEAD, Etc. J. Lee Smit h Co. 18-21 -23 Jacob Street NEW YORK ^CHICAGO, FRED A. BEER, 716 WmIu o i* Ion Bhrd. AGENTS FOR The Hull & Liverpool Red Oxide Co., Ltd. ST. HELENS and HULL, ENG. Manufacturers of Double and Triple Crown Venetian Oxides, A. A. A. A. and other Venetian Reds, Indian Reds, Oxides ot Iron. Crocus, Etc., Etc. PAINTS FOR GRINDERS' USE IMPORTERS OF French and other Ochres, V. M. French Zinc, English B.B. White Lead, China Clay, Vandyke Brown, Orange Mineral, Talc, Etc. GRINDERS OF Turley Umbers, Italian Siennas, Bone and j, -r . '' Ivory Black OLD 32397 75A Snow Checks Louisville Trade Paint Men in South are Earnestly Hoping for Moderate Weather {Special Correspondence of Pa in t , Oil a n d Dr u g Re v ie w .) Louisville, Ky., March 14, 1914. Local paint conditions have shown very little improve ment during the past week. Another snowstorm caught Louisville this week, and as snows have been a weekly oc currence for the past five or six weeks, consumers are not thinking much of doing any spring painting dll the weather opens up. "Moderate weather!" is the cry of alt of the paint men as the general feeling is that with improved weather conditions, things will open up a good deal better than they did last year, as a larger amount of painting is to be done this summer in the South than for several years past. Prices on materials and supplies are showing no marked changes, and white collections are generally slow, retail merchants are all feeling optimistic. NEW DEVOE & RAYNOLDS BUILDING. The new structure now being completed by the Devoe A- Ravnolds Company for an office and retail store building for dealing in paints and artists' materials, at 14-16 West Lake street. It is an unusually handsome building, six stories in height. It will cost in the . neighborhood of $250,000, and wilt front forty-nine feet, with a depth of 148 feet. The exterior of the structure is of granite up to the second story, above which it is matt glazed white terra cotta, with bronze, iron and terra cotta ornamental figures. The first floor oi the structure will he used as salesrooms; the second as a display ami architectural model room, show ing numerous styles of decoration in various rooms of a home, and the third, fourth and fifth will be used for stor age purposes, while the sixth floor will be give.!} over entirelv to the offices of the com party GOLD VARNISH. Equal parts by weigh!* of shellac and concentrated alco hol make a good gold varnish. A 5 per ceiit solution of boric acid in alcohol is added to the solution to give the varnish proper consistency. This varnish is colorless, but if a golden shade is wanted picric acid is added until the desired color is' reached. OIL ENGINES FOR LAKE FREIGHTERS. United States Consul Felix S. S. Johnson, Kingston, On tario, Canada, advises the crude oil engine is now looming up as a rival of steam propulsion for the larger lake boats. Ex periments have shown that it is as dependable as steam, takes up considerably less space, and is much cheaper once the in itial cost of installation has been met. There are two types of heavy oil engines in use, one fol lowing the principle of the ordinary gasoline motor in a modi fied manner, the other being known as the Diesel engine, in which crude oil is sprayed into a cylinder containing air at a sufficiently high state of compression to cause ignition. A ves sel fitted with the latter type of engine has been engaged in the grain trade on the Great Lakes for half a season, coming out under its own power from England, where it was built (as mentioned in Daily Consular and Trade Reports for October -3,1911). In appearance it resembles the ordinary lake freighter except for the lack of a smokestack. For fuel the boat carries TO tons of oil, enough to propel it 5,000 miles, which distance, with a steam engine, would require 250 tons of coal. The work of the vessel has been so satisfactory that it is understood orders have been placed with the builders for a larger boat of the same type. CONVENTIONS OF FAINT COMPANIES Ea g l e Pa in t a n d Va r n is h Co. The Eagle Paint and Varnish Company of Pittsburgh gave the annual dinner to its traveling men on Tuesday even ing, December 26, at the Fort Pitt Hotel, The evening was devoted to discussing business plans for the new year, and it was stated that there is more business on the books for the month of January than ever before Among those present were R. D. Cochran, president of the Company; \V. C. Murray, treasurer; E. J. Wilson, secre tary and sales manager; L. G. Stoerkel, assistant treasurer; W. E. Houghlon, West Virginia representative; R. W. Miller, Western Pennsylvania representative; L. N. Fickeisen, Pitts burgh representative, and S. L. Shriver, Ohio representative. 76A A FRANK ADVERTISER. A gentleman who has a Christian spirit and a horse for sale, advertises as follows in a Minnesota paper; "We have a good family driving horse for sale, providing you carry insurance. "lie" is not overparticular as to feed. In fact, he prefers our neighbors' haystacks and corncribs to our own. "We feed him whenever \vc can catch him. which is sel dom. "He is partly gentle. The other |>arts are not. and you must govern yourself accordingly. "We will throw in the derrick and telegraph pole combina tion. which we used to hitch him up with. ' "If you are fond of driving, we would advise you to en gage a cowboy that owns a fast horse to do your driving, and be sure and get on top of the barn before he begins to drive the horse. "For price and coroner'-; address, applv to the owner." --Set. GLD32398 The Color Situation NCE more the aniline question takes the center of aniline products to countries at war with Germany. O the stage. Secretary of State Bryan has been notified Everything possible is being done in this country to push that further shipments of colors from Germany forward the development of the new industry but it will would not be permitted because of the fear on the partinoef vitably be mouths before any commercial quantity of the German government that some portion of them might the more intricate aniline colors can be produced. Such reach the allies. products as benzol, carbolic acid, toluol and other hydro Two steamships are on their way here with dyes--the carbons will be the first to come from the newly developed "George \V. Warren," due this week with a half month's factories. supply, and the "Mataiuas," which left Bremen February 2d We have already mentioned in these columns the work with a full month's supply for United States manufacturers. being done in this direction by several large steel plants, Unless some assurance can be given the German manufac such as the Lackawanna, Cambria, Maryland & Dominion, turers it seems probable that this will terminate the ship and the U. S. Steel Corporation has decided to produce these ments for the present. Meanwhile every effort is being materials in several of its plants. The Edison Co. are also made to meet the situation. The State Department is in producing a considerable quantity of carbolic acid for their hopes that it can satisfy the German government of the own use. It seems probable that the shortage in this particular urgency of the demand and prevent the exportation of direction will soon cease. THE SHERMAN LAW AND CHAOS. According to the decision of the United Slates Su preme Court the Standard Oil Company must dissolve by Friday of this week. The result of this decision is little short of opera bonffc. The parent, or holding company, must give up its ownership in the thirty-three subsidiary companies in which it owns, or controls, practically the entire stock. Its capitalization is one hundred million dollars with a par value of nearly one hundred and forty-five million dollars. On Friday it is to hand over to each of its stockhold ers his pro rata share in each of these thirty-three minor companies. The process will involve some intricate and elaborate computation, and some of the results will he curious. The owner of one share of stock of Standard Oil will receive approximately one one-millionth of the capital- ization of each of the constituent companies. He will re ceive, for instance, one-twentieth of a share of slock in the Atlantic Refining Company, a little over one-quarter of a share in the National Transit Company, three-twentieths of a share in the Standard Oil Company of New York, one dollar's worth`in the Indiana Pipe Line Company, about fifty cents' worth in the Solar Refining Company, and be tween seven and tight cents* worth in the Washington Oil In order to thoroughly appreciate the absurdity of this condition wc ask our reader to imagine himself, as possibly he is. an owner of one share of present Standard Oil stock and figure the dividends he would receive from each of the constituent companies if each company should declare, for instancc. a dividend of six per cent a year. After bringing alxmt this decentralization we arc at a loss to sec how anyone will be anv better off. People are Rapidly Learning the Difference between Price per gallon and Cost per job. They are learning that low-price varnishes are high-cost varnishes. They are learning that Murphy Varnishes are low-cost because they do the job with so few gallons and so little labor. They are learning also that Murphy Varnish saves the costs of re-varnishing. Economy for the Customer means Customers for the Dealer. Let us supply you with free booklets, "How to Sell Murphy Varnish." The Varnish That Last* Longest Murphy Varnish Company FRANKLIN MURPHY, President Associated with Dougall Varnish Company. Limited. Montreal. Canada NEWARK. N. J. CHICAGO. ILLS. GL 0323 99 77A Pittsburgh employers of laW are skeptical <<f the results f.ir c <h i.| f the plan oi Henry Font. automobile manufacturer i iJcUdit. whi> announced recently that a minimum wage scale of $5 a day had Ih x ii adopted *Iiv his concern. Mr. W. I- I'latisc. president of the Pittsburgh Plate Class Company, ^aid he believed Ford had made a mistake. "If employers were to pay their men $5 a day as a minimum wage it would mean the ruin of all business in this country.'' Mr. Clause de clared. "for the reason that wo could not then compete with foreign products, under the present tariff ra.tes. Mr. Ford- himself will surely find fie cannot afford to pay it. He will have to dispense with all operatives wno are not at the high est level of efficiency r break up. He is only able to do it because his profits are abnormally high. 1 can state posi tively that the Pittsburgh Plate Glass Company cannot afford such wages, for it would mean that we .would have to go oat of business. The average, wage of workmen now in all indus tries--1 mean unskilled labor--is only a little more than $2 a day. To my mind one of the most serious results of Ford's policy will be.to spread discontent among operatives. Thosewho do not receive $5 a day will always be on the verge of an outbreak; and while they may not be constantly striking for more pay, will be in such a mood as to detract materially from their efficiency.*' DEATH OF GEORGE M. VIAL. George McNaughten Vial, of La Grange,-III., died at the Presbyterian Hospital, in Chicago, March 5, 1915, after a painful illness of over two years. Funeral services were held at the First Congregational Church, of La Grange, 111., Monday, March 8th, at 2:15 p. m. The interment was private. and with the exception fa few years spent in farming, he has continued in this business, advancing by earnest, faith ful service to the office of President of the H. M. Hooker Company, which office he held at his death, as well as that of secretary and manager of the Chicago White Lead and Oil Co., another of the Hooker enterprises, which Mr. Vial developed to a large and profitable business. Mr. Vial was President of the Paint, Oil and Varnish Club, of Chicagi, in 1901-1908, and President of the National Paint! Oil and Varnish Association in 1!)(>1. and was one of the' best known paint men in the country. TOLUOL AND BENZOL FROM OIL. Washington. Feb. S7. Secretary of the Interior Lanr. today announced the dis covery by the United States Bureau of Mines of two chem ical processes, one of which, it is claimed, will be of tre mendous importance to the oil industry, greatly increasing the supply of gasoline, while the other may make the United States absolutely, independent of the rest of the world in regard to important materials necessary for the dye industry and the manufacture of high explosives used in warfare and in engineering operations. The first of these processes promises to enable the inde pendent refiners in this country to increase their output of gasoline from petroleum 200 per cent or more. With an estimated production on the part of the independent re finers of 12,000,000 barrels of gasoline in a year, this will mean an output from the independents alone of 36,000,000 barrels, greater than the total production today from all sources. The second process includes the manufacture from crude petroleum of what is known chemically as tuluol and benaol, both'of which have heretofore been obtained from coal tar. As Germany has specialized far beyond other coun tries in by-products from coal, the United States and the rest of the world have been dominated by that country as regards those products of toluol and benzol which are the important bases for the production of dye stuffs and high explosives and especially smokeless powder. CREDITS. As dealers take their inventories this year and look over the unpaid accounts of their customers, they should check up credits as a guide for 1911. Where unpaid accounts are hard to collect, it is often accomplished by taking two nr three months' notes and in Mils way find it easy to collect. The farmers are now controlling more money than those who live in the cities. Collections should be above normal this year. George McNaughten Vial was bom on his father's farm two miles south of La Grange, February 15,1850. His boy hood and young manhood were spent on the farm, and his education obtained in the public schools. In 1868, at the age of 18, he entered the employ of Mr. H. M. Hooker in the paint and glass business in Chicago, SILICAPure Water Floated Whiter Paints Finer - Softer - Purer TOR Wood Fillers Polishes TAMMS SILICA CO. Mian aad Mill, Taau. 111. Govrsl Office *ON. L*S*lt St. Cb<a4 Casters Office 2 Warree Sl. Brwilytt K, Y. Westers Office <Or4ersl *t. See I*msrises 'SPRING-TIME. It is only once a year that, spring comes and that period it almost here, in fact, in some sections it can be considered to be here. The opportunity to present to the housewife paint spe cialties is now present' and to take .full advantage of the sea son means to create a' campaign immediately for points and varnishes which are used during the house-cleaning period. . Household enamel, varnish stain, carriage paint, wagon and implement paint should all be given their turn im mediately. Remember these lines are profitable and are. therefore, of the greatest'interest to the dealer. The clerka and city salesmen should be instructed relative to this prac tical side of the subject. If they know that they are money makers, there will be an added incentive to pushing the line. . AN UNFORTUNATE COMBINATION. During revival meetings in a western city, placards giv ing notices of the various meetings, subjects, etc., were posted in conspicuous'places. One day toe following was displayed: Subject--"Hell: Its Location and Its Absolute Cer tainty." Thomas Jones, barytone, will sing "Tell Mother I'll Be There."--Ladies' Home Journal. 78A GLD32400 Fair Trade Idea Still Advancing Redfield Report`Gives Fresh Encouragement to Advocate of One-Price To-AIl Method of Selling New York, December 31, .1913.--That the legislative fide is fast turning toward the adoption of ttys One-PriceTo-AII system of merchandising is strongly evidenced in the recently submitted annual report of Secretary of Com merce Redfield is the keynote statement just issued by Ed mond A. Whittier. Secretary of the American Fair Trade I .vague. This organization, composed of consumers, mid dlemen and manufacturers throughout the country, is definitely pledged to work for this widely discussed mer chandising evolution, declaring that the present unstable condition of retail buying,'due to fraudulent "bargain" sales, using as "leaders" branded and nationally advertised goods, t.i exploit unknown and inferior merchandise at exorbitant profit, is largely responsible for the l\igh cost of living problem. The statement says in part: "While we have long realized that the general public is evincing a well-defined tendency to turn to the stable price idea oi buying for relief from the'ever-present fraudiileut "bargain" sale, we have not hitherto had such definite ificial assurance that the Government is at last thoroughly .alive to the tremendous national sentiment in favor of the < hic-l'rice-To-All-Consutuersprinciple of buying and sell ing standard merchandise. This official assurance is con veyed in the plainest of words in this particular passag in' Mr. Redfield's report: . "`It is important that we should know the truth about the fixing of retail prices and as to whether giving the priv ilege of so fixing the prices to a manufacturer tends toward monopoly or does not so tend. Nations abroad are said to favor by law that which we forbid. The law with us is for the time fixed by the decision of the Supreme Court that the fixing of retail prices on the part of manufacturers is unlawful. If. however, new legislation should in the fu ture be required, it is important that the truth be known lest injustice he done, not so much to the manufacturer as to the consumer. RECEIVER'S SALE OF THE AMERICAN PAINT & COLOR COMPANY. COLUMBUS, OHIO. ON THE 10TH DAY OF JANUARY. 1912. AT OF FICES. BUTTLES AVENUE,' AND FACTORY STREETS: COLUMBUS, OHIO, AT 10 A. M., THE PROPERTY OF THE ABOVE COMPANY WILL BE SOLD AT PUBLIC AUCTION TO THE HIGHEST BID DER FOR CASH. SUBJECT TO CONFIRMATION OF THE COURT OF COMMON PLEAS. FRANKLIN COUN TY, OHIO. Said property consists as follows: Stocks of Ready Mixed Paints, Varnishes, Stains, Satin Wall Finish. Brushes, Painters' Supplies, etc. Raw Material for manufacture of Paints, including a full line of Formulas, several of which are considered very valuable. MACHINERY CONSISTING OF 1-20 IN. DAY CINCINNATI PAINT MILL AND MIXER. 1-30 IN. IRON FRAME LEAD AND COLOR MILL WITH FEEDER ATTACHED. 1 NO. 15 GALLON DAY PONY PAINT MIXER WITH 8 CANS, 1 GANG NO. 000 DAY IRON PAINT MILL. ALL ABOVE MILLS WATER COOLED. 1 PUTTY CHASER COMPLETE, ABOUT 84 IN., WEIGHT OF WHEEL 4,000 LBS. Typewriter and desk. Horse, Wagon and Harness. Full line of Color Cards, Catalogues and labels. The above property was appraised by the Court at $21,203.68 as a going Concern. The O'Brien Varnish Co. Moron am. h aim orricc SOUTH BEND, INDIANA MANUFACTURERS OP O'BRIEN'S VARNISHES CHICAGO BRANCH 431 WABASHjAVENUE PHONE HARRISON 818 I VALUE OF STEEL LEAD KEGS. It has been an established fact that steel white lead kegs are a great benefit to the dealers. That the painter appreciates them is shown by a communication from A. B. Miller, Cambridge, Miss,, who says: In the last few years there have been many improve ments in the various packages used by the manufacturers of painters' materials, but none will be more appreciated by the painters in general than the new steel keg that the lead ing manufacturers of white lead are about to place on the market. The old wooden keg, although it answered the purpose, was never satisfactory. Its principal objection is the leak ing or filtering of the oil through the sides and bottom, leaving the lead around the sides hard and dry. This will be entirely overcome by the new steel keg. as it will retain all the oil in the lead, keeping it soft and in the same con dition as when it left the factory. NEW GORPOIVITIOHL Marpaco Paint Company, Norfolk, Va. H. F. Dorraine, president; C. V. Curtis, vice president; C. R. Murray, sec retary and treasurer, all of Norfolk, Va. Capital: Maxi mum, $25,000; minimum, $15,000. Pacific Paint Products Co.mpanv, Los Angeles. Cal.. capital stock. $250,000; subscribed, $25. Directors: W. H. Baldridge. F. N. Folsom. J. E. Neal. A. P. Switzer. I. P. Janssen. Rockford \ arnisli Company, Rockford, 111. Capital in creased from $100,000 to $115,000. Majhews Paint Company, Los Angeles, Cal.; capital stock $100,000; subscribed $300. Directors: P. H. Math ews, A. E. Milter, James A. Stone. GLD32401 7A CHICAGO, JUNE 23,1915 Paint Prices Advance HE joblxrrs and dealers throughout the country cannot T justly claim ignorance as to the cause for the advance that has just taken place in paint products, as the Review for several months past has been predicting an advance between ten and twenty cents per gallon. In our issue of February 10th we said: In looking at the proposition from the most conservative angle it would seem that jobbers ami dealers should avail themselves of the present range of values and stock up at prevailing prices as there does not seem to be a single ray of hope for lower prices ami some reasons exist why they may be higher. It is well known that jobbers, and dealers are buying in a most conservative manner and it is time they came forward with confidence and protected themselves. Don't wait to buy the usual spring stock until some morning a letter ar rives bearing the gruesome message that "owing to the ad vance in all raw materials, we have been compelled to advance our prices on mixed |iaint lUc a gallon' from this date." It is perfectly easy to find out what products have advanced and how much. Votir trade paper tells this or the manufacturer you represent will gladly give you the benefit of his experience. Again on March 24th the dealers were urged: To wake up and place more liberal orders for mixed paint. The whole paint outlook is toward higher prices and it behooves any buyer to protect himself, this is urged upon the dealer because by so doing he cannot make any mistake. That the paint manufacturers have individually been considering an advance is shown by the repr>xlucti<Mi of a number of letters from some of them which were reproduced in these columns some months ago and now in a compara tively short space of time the advance has taken place and manufacturers generally arc billing out at an increase which is substantially as follows:" Ready Mixed Faints. 15c per gallon : Floor and Porch Faints, 15c per gallon; Flat Wall Paints, 15c per gallon; Barn Taints, 10c per gallon; Enam els, 50c per gallon; Zinc in oil, 2c (Si 5c per pound, accord ing to grade. So much has been said as to the justifiable reasons for an aJvance that mention now will only be made of about .what the prices of a few of the paint ingredients were when manufacturers established their former prices and what they are today: Linseed Oil.................... Dry White Lead.......... . American Process Zinc French Process Zinc.. Lithopone .................... , Old Prices ...... 4SC 5}<e .......... Slit ........ 8 and Sc .......... 4c Present Prices 60C *5 and 16c Stfe It is understood that white lead contracts will expire July 1st and this will cause paint makers to further advance their prices, unless some other ingredients decline to offset this. Contracts for American. Process Zinc probably run to September 30th, but this is not authentic, nevertheless, there seems good reason to believe that further advances will take place later on. During the past two weeks the price of white lead in oil has constantly been advancing, indeed, before one notice of an advance has reached a dealer, the jobber would receive another, and who can tell where the price of this paint pigment will not go. Duriug the last few days the market value of pig lead has been declining, but not efiough to affect the value of white lead in oil. In Chicago it makes little difference at this time what paint products are worth as all the jourpeymen painters are out on a prolonged strike which has' seriously affected the consumption of all paint materials. The market.is locally absolutely dead, on the other hand the country trade has been very satisfactory, but some jobbers have expressed themselves to the effect that the increased cost will curtail consumption and others say they would not be surprised if further advances were necessary. It will probably be of interest to the dealers to know that a very prominent white lead man who has been connected with the industry lor many years, cannot recollect when the price has been as high as it is now. The files-of -the Re v ie w extending back thirty-two years fail to show as high a price. 1915 E are glad to be looking forward, not back--and yet W it is pleasant to recall that one hundred years ago this year the great Napoleonic wars which had been devas A great proportion of commercial loss is attributable to ignorance and the fear which ignorance causes. The more we learn about the actual facts of the great industiy in which we tating Europe for decades came to an end and peace ruledafroerall interested, the more possible it seems for us to stand many a year. The whole world is looking and praying for a in the front rank of the paint and varnish trade of the world. centennial return of the peace spirit which shall end war This year is our great opportunity, our markets at home and forever. abroad are waiting. Courage, optimism and enterprise, guided We have learned some of the lessons of adversity iti the by a thorough knowledge of conditions and good common sense past year but all the best authorities seem agreed that so far will make the year 1915 the banner year in the history of the as this nation is concerned, the worst is over. Old industries American paint and varnish industry. are resuming, new ones starting, the number of unemployed men is steadily decreasing. The lack of raw material, while temporarily annoying, is one of those things which spurs inventiveness and often proves .a blessing in disguise. Just as luxury has proved the down fall of many a nation so prudence and frugality have done much to build them up--and nothing develop* these virtues like stem necessity. That great English prophet of the future, H. G. Wells, says, "There is a class of mind which discovers the future. It fore sees and plans for the morrow, for today is tomorrow in embryo. It is the master thinker of business, the creator and moulder of sentiment It is the organizing master type." He might have added, it is the mind which has arrived at its most complete development in this country and at this time. There has been a pessimistic feeling among paint men on We wish our readers a Happy and Prosperous New Year the question of chemical imports. Everyone has wondered with the firm conviction that never in the commercial history what could be done but only last week we were able tp announce of our country was there greater promise that the year will the formation of a hundred million dollar corporation--backed respond with abundant and unbounded prosperity to our own by the three,best equipped chemical manufacturers in America, native land, and will end, we hope, with the dawn of peace in to supply the need. the troubled lands beyond the sea. is advancing the technology of paint making The paint industry is entering a new era of performance standards made possible now with Isophthalic alkyd resins. The reason. The public has long awaited products with tougher, harder coatings that will not discolor. The sales advantages offered by an Isoph thalic based coating on any consumer product will place it in a better competitiveposition. If you want to advance your product--market it with more "customer appeal"--let Oronite show you how Isophthalic can benefit you. An Oronite representative will be pleased to demonstrate the many advantages offered in any type surface coating by this significant new raw material. t .m. CHICK ITfM 21 ORONITE CHEMICAL COMPANY A SUBSIDIARY OF CALIFORNIA CHEMICAL COMPANY EXECUTIVE OFFICES 200 Bush Street, San Francisco 20, California SALES OFFICES Nsw Yorh, Boston, Wilmington, Chicago, Cincinnati, Cleveland, Houston, Tulsa, Los Angeles, San Francisco, Seattle EUROPEAN OFFICE 36, Avenue Wllllam-Favre, Geneva. Switzerland GLD32403 sie I "LfFE" of Outside House Paint The chances are that your own home is protected by a good linseed oil paint. You chose it because you are sure of its performance; its I durable, level and repaintable surface. Your confidence in it is based on years of experience with linseed oil as a paint material. You know what to expect in the life of the coating, in adhesion to wood. You know that at repainting time there will be no new unthought of expensive problems which sometimes occur with nondinseed oil exterior paints. The cost will be reasonable. i As a manufacturer you know other good things about linseed oil. it is compatible with pigments. Its processing is predictable. It requires no special handling. You know that a high grade linseed oil paint can always be made and mar* keted with profit and with good value to the ultimate user. SPENCER KELLOGG AND SONS, BUFFALO 5, N. Y. GLD32404 CHECK ITEM 33