Document rBnxq5ze3EdYayXNaY86KLx5J

A choice of four of the most desir able travel destinations imaginable ... and increased sales! What a way to go in 1982 -- "Go the NAPA Way." NAPA is offering all NAPA Jobbers and Dealers thefinest incen tive program ever designed for the automotive aftermarket In 1982, the emphasis will be on increasing your sales. The Spring and Fall Car Care Days promotion, the Import promotion and the "Go The NAPA Way" program will give you the chance to do just that Thanks to eyecatching POPmaterials and national advertising, your cus tomers will thinkof only you for their parts and service needs. With our help and yourencouragementAmer ica will "Go The NAPA Way" in 1982. NAPA has all the ingredients to excite and motivate your customers to buy more NAPA products than ever before. The entire NAPA system is geared to make sure that every level of the program generates more sales... and more profits for you. "GOTHENARAWAY" MEANS MORE BUSINESS FORYOU Your 1982 Marketing Program is the most comprehensive ever designed for the automotive aftermarket Each element was conceived to comple ment the others. Hard-hitting, high impact network television spots and national consumer publications focus attention on the two eight-weekpromo tions -- Spring Car Care Days and Fall Car Care Days. In addition, we've expanded our advertising directed at the import market You'll receive comprehensive, coor dinated POP materials, too. Each POP kit contains an outdoor banner, ceiling hangers, posters, banners and shelf talkers. These materials will serve as a link between your sales efforts and the national adver tising message. The colorful eye catching graphics will give unifor mity and a consistent look to the entire program. UNIQUE TRAVEL Unique Sales Incentive programs fea turing the most exciting destinations in the world are being offered to you --and your best customers. You'll have the choice of Disney World, Las Vegas, Acapulco or Hawaii. The choice won't be an easy one. Each destination offers sun, fun, excite ment and the knowledge that your increased sales efforts have paid off. EXCEPTIONAL VALUE That's the only way to describe this sales incentive extravaganza and the 1982 "Go the NAPA Way" Market ing Program -- here's why they're such exceptional values. A GREAT PACKAGE No matter what destination you choose, NAPA has made all the necessary arrangements to ensure that you have nothing but fun. When you arrive you'll be greeted by NAPA trip directors who'll take care of your baggage and whisk you away to the splendid accommodations of your holiday hotel. The key to your pre-registered room will be available at the special NAPA hospitality desk, open 24 hours every day foryour convenience. Your NAPA sales incentive extravaganza includes sumptuous cocktail receptions, ex citing and exclusive sightseeing tours, theme evenings and scores of other activities you won't want to miss. And the best part of all, it's all included at an exceptional value exclusively for NAPA Jobbers and Dealers. MANUFACTURERS PROGRAM NAPA Manufacturers have gone all out to provide you with the tools you need to build a super sales year. First, they'll contribute to the cost of two trips per outlet for those en rolled before April 30,1982. So sign up those Dealers soon! Next, you'll be receiving valuable "Spiff' coupons throughout the pro gram for purchase of designated products. Every time you use a cou pon for payment of your travel in voice, the cost of your trip goes down and the value goes up. You'll be proving againand again that NAPA's the only way to go! 0894-1r