Document r9errkMJ2RKoZkKZ01kO16Zr

W. J. Lawrence, JL Date TO: FROM: MARKETING MANAGER - J. S. THACKRAH COLORED PIGMENT PRODUCTS DIVISION P. H. FITZGERALD JACKSON LABORATORY NEW PRODUCT REQUEST OPPORTUNITY DESCRIPTION June 16, 19 81 A. DETAILED DESCRIPTION OF NEED Title: Acid Ripened CPC Blue B Product Description: Product similar to BT-284-D in color and transparency but lower in cost (approx. $l/lb) and improved in rheology, strength, and flocculation resistance in enamels. A new product to replace BT-284-D in many applications. Deficiencies of Existing Du Pont Products: Inadequate rheology in high solids enamels, high mill cost End-use Applications (Target industries, etc.): Automotive, industrial Competitive Products: Harmon's B4806 Test Procedures (TS) : As per BT-284-D plus evaluation in HSE B. ESTIMATE OF MARKET SIZE 130,000 1980 (based on BT-284-D) C ESTIMATE OF DU FONT'S SHARE OF MARKET 1st Year 1985 2nd Year 1986 3rd Year 1987 D. SPECIFY CUSTOMERS (IF KNOWN) F&F, Ford, Bee Chemical, etc. E. CRITICAL TIMING