Document qmNqXvKprZgbbmp3JGNayOwwG

i THE CHAMELEON A magazine for employees of The Sherwin-Williams Co. Published at Cleveland Headquarters since January, 1898. 601 Canal Road, Cleveland, Ohio VOI-UME 26, NUMBER 1 JANUARY, 1925 Responsible for the development of Opex Lacquers and Enamels Dr. Van Stone and his Staff Supremacy Again -- Lacquers By A. W. Steudel It has been just a year since the 36th f General Conference was held at Chicago. ^ As I look back at that wonderful presen tation the greatest impression was the gripping word "SUPREMACY" embla zoned on the picture before us and the 1 spontaneous outburst which greeted Mr. Martin's charge to the organization, the "I will" which rang with one voice from the entire assemblage. It was a unani mous resolve with a definiteness of pur pose. The "I will" was the power of purpose backed by unmeasureable energy which would create a still deeper conviction of superiority, making it more inspiring and of a far greater and broader scope. As a result of our greatest Convention, many new records were made during the past year, indicating the development of heretofore unknown possibilities of men j with a definiteness of purpose, recognizing ! progress as the very lifeblood of suprem acy itself. If I were asked to name one of the year's achievements which has materially added to our supremacy, I would say that it has been the remarkable success of our Opex Lacquer and Enamel Finishes. Their perfection is the fulfillment of the resolution made at Chicago a year ago. No one item has so stirred the paint and varnish industry and consumers of finish1 ing material as has the recent rapid en trance of Pyroxylin Finishes. It had been Vikie hope of scientists to manufacture a film that when applied would have the characteristics of very rapid drying, toughness of film, good covering, heat re sistance, water-proof, weather-proof, not stained by alkalis, unaffected by acids, alcohol, gasolene, naphtha, etc. Our new Opex Finishes meet all of these specifica tions. These Finishes are not new insofar as our Company is concerned. In fact, as far back as 1905, Prof. Holton had been conducting considerable research and development work. Actual sales were made by us as early as 1914, but it has been since then, due to a summation of events and discoveries and under the able guidance of Dr. Van Stone and his staff, that the greatest effort, research, and development work has resulted in our present high quality new Opex Finishes. We have conducted hundreds of demon strations in plants of large consuming accounts against all competition and under probably the most exacting conditions and with unvarying success for our products. The extent of our success can best be illustrated by the quadrupled productive capacity of a year ago. For the past three months, each individual month has seen a 300% gain in production and sales. The uses of Opex Finishes are so varied and of so broad a scope that lack of space admits of naming but a few of the larger classes of manufacturers who are consum ing large quantities of these products, as follows: Automobiles, furniture, motorcycles, bicycles, automobile accessories, battery boxes, porcelain and clay novelties, bric-abrac, washing machines, pencils, toys, water filters, signs and bulletins, license plates, hospital furniture, thermo bottles and jugs, water heaters, engines and motors, gasolene pumps, metal bread and food container boxes, electrical goods, golf clubs, advertising novelties, handles, hardware, silverware, plating, imitation pearls, and dozens of others. In the majority of cases, the material is applied with an air -gun and at times it is used for dipping and tumbling, but cannot be satisfactorily applied with a brush. There is so much that can be said re garding this wonderful new finish that a short article such as this cannot begin to do justice and for those who wish further detailed information, I refer them to the following features and literature which have been issued recently: Lac B Industrial Efficiency Information and Price List. Lac C Automotive Efficiency Infor mation and Price List. B-462 Opex Auto Finishing MethodBooklet, CC-235 Industrial Opex Color Card. PA30 Automobile Opex Portfolio. Our supremacy in this business offerour men on the territories a wonderin'' opportunity for not only increasing then sales volume but also adds materially t> your prestige as the all-around authority on all finishing subjects. Many ot our men have been quick to grasp this oppor tunity while others are a little slow in get ting under way, but if for any reason thi> is on account of lack of knowledge or talking points on this new Finish. I would suggest that you get in immediate touch with your local Manager 6 THE CHAMELEON January, Auxiliaries Department Running ployment of E. R. Williams as an add to his Chemical Staff. 100 Per Cent By Ol iv e r Bo x All plants in the Auxiliaries Depart ment are operating to maximum capacity. The mines are shipping double the ton nage that was shipped for the same time last year. At the smelter the emergency block is in operation and shipments are being made as fast as produced. Auxiliaries' products--the result of one week's work--A RECORD. "Bill" moved on the same day with the injunction that this is only a start on his next year's con tracts. One of H. J. Hain's police dogs took a second prize in the National Police Dog Show held at Cleveland the early part of November. The many friends of H. W. Robii manager of the Linseed Oil Seed Meal Department, were much pleasei his return to the office after his re illness. Mr. E. W. Heath, Director of Distr tion of Auxiliaries products, claims "niftiest" little office in the departmen is in the London Accident and Guarai Building, 360 North Michigan Avei overlooking the river. When in Chic drop in and see how welcome Ernest make you feel. The White Lead and Lithopone Plants are turning out the largest tonnage in their history, which is being shipped as fast as produced. During the last week in October and the first two weeks of No vember, all previous records were smashed in the sale of ODP Lead in Oil and Litharge. Zilo sales continue to increase by leaps and bounds. Sales now are over 50% of our ODP sales. To take care of this expanding business the management have approved installing additional equip ment to increase our output 50%. It is interesting to note that Zilo is being quoted in papers the same as "Lead in Oil," indicating that the public now recognize it as a standard product. Continual increasing demands necessi tate operating the Oil Mill Sundays and holidays, day and night. The mill is mak ing a record production. The Company has just decided to add 50% to the capac ity of this plant. Work will be started at once. The management have approved plans for increasing our Can Plant at Chi cago. Five years ago when the plant was built it was thought that this plant was sufficiently large to take care of our increasing business for at least ten years, but already we find ourselves barely able to keep up with the demands upon it. Sydney Stevens, General Superin tendent of our Pigment Plants at Chi cago, reports work progressing rapidly on our new Lead Recovery Plant, this being our second unit. This unit is for recover ing lead from tan bark which formerly got away from us. Mr. Box recently made a trip of in spection to the mines and smelter and. re ports everything in excellent condition. He was so enthusiastic over the grass on the lawn at the mine residence and the beautiful manner in which the buildings were decorated, that he forgot to inspect the mines, but we know they are still there because of the heavy shipments which Mr. P. H. Argali and his staff and the Mexican miners are sending forward. Since the untimely death of Mrs. Corts, Billie's father has retired after forty-four years with one company, and he and Billie's mother have moved to Coffeyville to comfort Billie and his daughters, Corine and Wilda. Roy Clark, Office Manager at the smelter, is building a new home near the office. Roy likes to be on the job at all times. Boss Padgett, master mechanic and assistant superintendent at the smelter, is oiling his guns, preparatory to duck season in the Ozarks. Boss is one of the champion wing shots in that section. P. H. Argali, manager of the Magda lena Mines, attended in November, the meeting at Silver City, New Mexico, of the New Mexico Chapter of the American Mining Congress, where he gathered much valuable information on mining and metallurgy in general, and specifically on improved methods of separating complex ores. As is usual when Harry is at a banquet, he acted as toast master, at which he is a "past master." Mr. Kramer, superintendent of the Lin seed Oil Mill, has just bulletined the em Decorative Department Gets Resn One of the best ways to make c Decorative Department of real use, a make it pay more than it does now, is be sure that people know about it, a about what it has done, is doing all t time, and can do for every salesman w wants to take advantage of the oppc tunity it gives him. The letter reproduced below just sho\ what can be done. Mr. Clare knows th the Decorative Department can help hir and make use of his knowledge. T1 letter was written to Mr. Hookway afti sketches had been forwarded to our rej resentative. "Well, Old Top, your sketches landed i Logansport in the afternoon, and agent was ; the train and brought them into the session vs were holding with the Board of Public Work: We sold them Glaze and Multi-Color Effect that amounted to over $1,000. This credit i due you and your department. I told tb painter I would make him some extra mone; if he would listen. This is above four hundred gallons Flat Tone, not $400, that was in thi original contract. Many, many thanks. Alsc received the small elevations. Many thanks again. . . ." E. J. CLARE. _____ ;ae TjH& MlS.SpIM.SlREETR^ULWtY (ft. Sierivur- C, Oct if-' XU. GcnttCmn. , O'Jiete /*, fir/txft, oxi vst ** ^-7/cJi JtAxdr*ii T&l&c/C cxnbt/>*? fit MrJttch h*s n*T J>ctn dr*.wn # 2^$emciin,c 93* S T""*ed pvr rtpra^Utivc, Mf ifat itvi/id nrifc a, itiffcv usrncj at*W Sitemm- ry l Pr iwJC. *r.Jp,,rX',,,se tM IV/TTa t-nonkty vmntk Jpcn- Bv Tu K,*k T``j SsXtsii /} x X'sry food arTrctt u Aave amend. /-it* tint &*K*'rsi "Breezy Bill" Wise "blew" into Cleve land last week and stopped long enough to deposit contracts for 1.800 tons of pbi-rf Ti-f/y, i/cerae Jfr/CfwO. w-.w 7 syp 052270