Document qm8dOXpRrLg2gjZe41V5m4bjk

COVER ONE SUBJECT ONLY IN EACH LETTER J YOUR LETTER OF: SUBJECT: ' A, . DUTCH BOY PAINT DIVISION DATE . December 14, 1973 TO Mir. R. C. Adam FROM Walter F. Schultz X- OR BRANCH Dutch Boy Paints W- Upon the completion of my assessment of this Division, one of the building blocks is the improvement of employee performance through example and Compiunications Meetings. I commenced this process the second week after my arrival. Now I need your help in a basic area, that is to change the name of the Division from "Paint Division" to "Dutch Boy Paints", Division of N L Industries'^ for the following reasons - 1. Divisional morale - my Employee Communication Meetings have stressed attitude - putting the "boy" back in Dutch Boy. 2. The thousands of employees at N L Industries are valuable advertisements - should always refer to Dutch Bov Paints not just Paint Division. 3. To strengthen the organization, internally and externally, must properly identify ourselves. In addition, I would request that Mr. Unwin develop samples of letterheads and calling cards to reflect the change and to add color. More external communications with customers is occurring. As an example, I write to all accounts I visit as a follow up. My staff has been instructed to do the same. Simply put, I wish to touch all the bases. Thanks for your help. III | B USDUSTffiES, uA. j (1/1 WFS/ejp JAN 3 1974 WalteiLF. Schultz 3 cc: R. Unwin NL 000041472 A-2 MAXIMUM RETENTION DATE