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. Body Shop, 3 first us. airsbarghin 1992, stores produce e revenue per m its mall or ires. most successairports," says stor of real es4y Shop. Body i airportstores Denver, Balti
more and San Francisco, and hopes toopes storesati In gouiaon, Atlanta,
and Los Axgeies. Airport retailers also are
learningshopperswarn reason* able prices. At BAA'S Pits* tnagh International Airmail, consumers are saranffied to find the same prices at airport shops that they tod at a shop-
"Airport retailing has come says Mark Scboifet of
the International Council of Shopping Centers, `it's the same concept Oat has worked
i Executive
shake-up may
signal shift at
Morean 23 companies have spe**$1.2 miion for each 30-second ad that wSl airJan. 26 on Super Bowl XXX.
Advertisers pfen owes theirlatestandgreatest ads. Each day until Super Bowl 8unday, USATODAY will otter readers a sneak peek atthe ads. Here's todays preview;
Smith Barney
By Sandra Block ISA TODAY
Ad Length; one 30-second ad during the fourth quarter Agency: Fahtoen in Toledo, Ohio Product: insulation and other home-bunding products What you*9 see: first-time Super Bowl advertiser
Owens-Coming wii air a Ngh-tech animatedspot starring the Pink Partner. The spots reminiscent of a video -- r Usingthe company's pink insulation, the Panther
annoying `space invaders' such as brute heat, >kfand noise.
-- Dofttefirwto?
8r usatcsuy
fa* the shaping center da* try for 45 years -- consumers want good value and reason able pricing"
But airpore posesome chal
lenges teat retailors dost find at mails. Sating up shop an airport te more costty thaw opening a sore in a mao. Air port stores have higher rente and laveto pay certain tees to
airport managers. Also, airport sms must stay open longer hours, sopersonneland operat* tpg costs are hffiw ftiqp at
mall stores. The Discovery Channel Store at Orlando's air*
port te expected to be open from 7 a.m. II pm
Airport retailers' success
also often depends on airlines' health. When Continental Air lines withdrew from the new
Denver interaatboai airport test year, retailers on Its coocourse were devastated
"Concessioaers face a lot of hurdles they dent lave in a
shoppingmafi. Buttee payoff is that store traffic could be dou
ble what you get in a shopping man," says Pauline Armbnst,
editorof fire Wwid AirportRe tail News newsletter. .
'Smith Barney CEO Robert
Greeahill, one of Wall Street* be&known investment tank
ing stare, resigned Wednesday
and will be replaced by James
Dimon,a 36-year-oM executive
better known for number*
grumping than iterimaWng,
Dutton is president of Trav
elers Group, paras of Smith
Barney, the secood-tensst bro
kerage firm in tee l&A For
five years, Dimes has been
Chiefoperatingofficer atSmith
Barney where be was "a driv
ing force behind tee firm's out
standing and markedly im
proved performance,"
Travelers Chairman Sanford
Weill said Wednesday.
Some analysts say Dimoe
horsed Smite Barney'S perform
masce by paring costa They
say bis promotion -- and
GreenhilTs exitafter jus three
yean -- could signal a shift
from investment
a
MgiKtiBt, competitive butenes Greenhiil, 58, who w$ farm
hisown firm,leftSmite Barney
voluntarily bet
sacra
of hte desire for deaimakte&
Dime, who has spent meet
ofbiscareer workingforWefU,
dentes he intendsbackaway
from investment
Be
says tee firm has made "toot* 'more investments" to promote
that side of tee business, and
said that won't change. While he admitted teat be
doesn't consider himself a
dealmaker "at the level of
Greenhiil," Dimon pointshis
13-year tenure with Weld, a
legendary dealmaker.
Dimon sayshe taw needs
spend more time with custom
ers. 4Tve usually teen focused
on tee business, fneedtospend
more time teaming about tee
dlete side of the business."
Perrin Long, analyst at
Brown Bros. Karrimaa, say*
Dimon also wQl have spend
more time gening know his
employees. "The securities
busses is a people's bate*
he <iflvs TSimftn*g "main
WV-03847