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V'ut :l nail in .1
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and surround it with this hole.
Good Morning, Mr. Agent. I'm to stay here two months and see that you follow out this sched ule. So Beware! 1
Notice the border they put around me so I couldn't get array if I wanted to.
APRIL Mon. 15 Diess window shown below
sure! and before things get busy.
TI lUJpO. ~-ti V oWwrniteef8 UP J'8t * property
yypfj 1
Arrange to have fence signs inspected and renewed or re painted, if necessary.
Thu. 18 Get out electro book and ace ads to run in paper during painting season.
Fri. 19 Straighten up stock to make good showing.
Sflt 20 ^em'nc* Saturday customers * t's time to paint and that I want their business.
Sun. 21 Wi/I sell no S.W. P. today.
Good Paint-Good Results
That'* good logic. ]t`t cause anj effect. But it's poor logic, poor jodg* merit, and poor economy to expect #004
remits from poor paint The best good paint is nt Snamn-Wauun ptmr
It's pure -white lead, pure zinc white; and pure
linsucd oil paint. It covers most, spreads eis. L icst, looks be*!. wears
longest, is most econom ical. It's a painter'*
paint Made in fcrtyeight handsome shades. Color cards given upon request
Electro for newspaper this weelc
A good spring tonic for your house.
0007-SWP-000118817
I'm still on the job.
You see what alot ol S. YV. P. you sold last i week, Mr. Agent.
! Good 11 Keep at it.
j Next week will be betii tet-
APRIL
a. OO ^ress ncvv Pa^nI window as InUf]. A A below, first thing this a. m.
Tu b . 23 See editor of paper today and arrange S-W. ads for next 6 weeks.
Straighten up paint stock to
Wed. 24 make better showing.
Thu. 25 Inspect store front to see if it needs painting.
Fri. 26 Push Taxite today and sell Floorlac to go with it. TTse the FJoorJac board.
Talk S.VV.P. or Creosote OdK. A d Paint to country customers.
Sun. 28 Those who want S. W. P. must wait until the morning.
Goi ag to Pai nt?
Tim ...
Thc Swnm-WuMa hour
: yoVUjel aathtactioD.
r> (chaea hjnind pji.M-or'ckctjoui(
k` iwde frvm pure vbit 4. pert fcDC vhi c, and
I-. does ao: powder. U< od or rrar.k.
It him a tough, ahnatlc Bln that vein led look* writ fee the loagari time.
It'i wln ut clear, bright |
It cost* leu by (be Jobtbu any otter paint nidi.
The fu3 celor au4 atom 4* haadtome shades. S.. W. ?. fa
put p fill mmw, mhnf.
10 S*
'Full M> iiSYiri'' electro lor tikis work.
"Full >Ic;isure."
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Now, isn't a schedule a fine thing when you stick to it?
I heard someone say I was made of ink and only printed in here. I wonder how he thought I carried these two heavy cans of paint if 1 was made of ink.
APRIL--MAY
O Window dressing day. See cm below.
Tiip
Push sales of Buggy Paint
c* v v jor out4[je furniture (porch,
MAY
lawn, etc.)
WpH "1 * u*
Linseed oil is the life of paint. S-W. Linseed Oil best made.
Talk it.
Thu. 2 Get at least half dozen new property owners' names.
Fri. 3 Push sales ot 5 gal. pkgs. S.W.P. Bigger profit in it.
Sat. 4 Question country customers today about repainting pos sibilities.
Sun. 5 Don't think about S. W. P. till morning.
Klectro tor nws|>a|'*-r this week
npeiijnjj the Season "Brighten Up" IVi n ito w.
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Mon. 6
MAY
Dress, window same as below for better).
s* Tue. 7 Make special drive on farm paint. Sales not large enough.
I'm on my way back to the works to re port. They'll be glad to hear you're doing so well, Will see you later.
P. S.--Had to kick a hole in the border to get out.
Wed. 8 SellTaxiteto remove old paint or varnish, then sell something to reHnUh surface.
Make special display- of Em
Thu. 9 press Gold Paint, Imperial Gold Enamel, Aluminum Paint, etc.
Fri. 10 Floorlac day today, also push Furniture Polish.
a . -g .g Talk Barn Paint and Floor Owl. JL j L Paint to country trade.
Sun. 12 Forget business for 24 hours.
Th e Sher w ih - Wil l iams Paiht s < ten al i r i>h > mo t t i**
No nutter what you wt to paint, chair, lahle, house, barn, or anything else you'll gw heat result* and save money if you use
7m SHtawv- Wil l iams Pa w s
*1 special paint for each purpose. They work easiest,
cover most surface, look
"best; wear longest, aad
are moat economical Color cards free.
Want good varnish#*1 Try Jne Sherwin-Wil
liams Varnishes -- right. *1-
)
,o .t
Thiyi^wi
electro.
Old Furniture Made New."
0007-SWP-000118820
They ceitainly wereglad at the works to hear you are doing so well. They're busy as nailers there, too.
I'm glad you did not close up the border while I was away.
Mon.
MAY
O This is window dressing day. *** See below for idea.
Tue. "I /\ Keep eyes open on way home for houses that need painting.
Wed. -g Arrange to have some S-W. _L O letter heads and envelopes printed. See "XY" book-.
Thu. X C5 Get testimonial from pur chaser of S. W. P. last year run in newspaper.
Fri.
Remember to put S.W.P. en**" * closing slip in every letter and
parcel.
Sat. G Talk S-VV. Paris Green to **" ^ country trade.
Sun. 19 Blinds down all day today.
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House-Cleaning Time is House Painting Time
7/ia Skarmia-WiHiama Famify faint is ms.de particu
larly to lighten house-cleaning
labors. It is an oil punt and can be
washedand scrubbed. It brush es out easily--doesn't drag or tire ynu to apply it: the girls
can put it on. Made In z/* good colors. Use it (his
year on your cupboards, pantry shelves, baseboards,
etc., and you'll hove lass work next year.
Get color cards -- they (ell more about Fam3y'
Paint.
Kle< tro for this week.
`House Cleaning Time is House Painting Time
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That's the way to talk to them. I thought yon
were going to lose that I sale for a minute--"but
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I only for a minute. When | you've got '`the goods" ;j they simply can't get
< away.
MAY
Mnn 20 See below for suggestion for
IflUlls
wjndow dress.
Tue. 21 $e that my stock of color cards and samples is in O. K. shape.
Wed. 22 Look over stock of brushes and work in some wirh Shelf Goods sales
Thu. 23 Jot down names of S. W. P. buyers and make them help sell more paint.
Fri. 24 Get lettered sign of all S.VV.P. users this year.
Sat. 25 See that my country customers get some paint advertising to read on way home.
Sun. 26 Don't push S. W. P. today.
BrifljhlenUp
"Brighten Up" time is here--the time to clean up shout the house, renovate, and make the old things look neat and clean again. Wc cio help you in the work with our line of
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A Good `'Brighten Up" Window.
0007-SWP-000118822
Looks as if this spring's business would be best yet. I knew it. Every thing pointed to it. You see most everybody in town buys some paint in the spring, for it's then the "Brighten Up" germ
a is husky.
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MAY--JUNE
Mon.27 Decoration Day cornea this week. See below for good window.
Tue. 28 Going to boost varnish sales today.
Wed. 29 Check up list of painters. See that all names are on it.
Thu. 30 Decoration Day. Close up and celebrate.
Fri. 31 See who are building. Line them tip for paints and var nishes.
JUNE Sat. 1
Country trade should preserve implements (plows, reapers, etc.) with Wagon and Imple ment Paint.
Sun. 2 See that mat is taken in and doors locked today.
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Finish Your Floors
pMftl.vMftuh, uti.rvu, ad ue TkaS*frviWXfcm imw w lifM rrwr fhnhti
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Newspiijer electro fot this week.
"These Colors Don't Rim "
0007-SWP-000118823
Good-bye, Mr. Agent, I've enjoyed ray stay im mensely. But don't stop pushing S. VV\ P. because I'm going. I'd stay right along, but I'm atraid when the dates run out you'll chuck the schedule away.
Good luck! !
Mon. 3
JUNE
I'ime to change window. See beluw for idea.
Tu b.
/t Write to last year's customers ** who haven't bought paint this
season.
WaH TTtiU. O
Coming 'round time to push ply Screen Enamel. Can
make good sales of this.
Thu. 6 Put some locals in paper on S. W. P. and Shelf Goods.
Fri. 7 Talk Varnish. Can make big sales of varnish this time of year.
Sat.
O Not enough paint used on the farm. Talk it as a preserva
tive.
Sun. 9 Nothing doing in the paint business today.
for All Parts of Buildings
rf Si**w.anuti0s t. nuke good palaU d
(p>od vuiiidict (..c U j .vt U oi liXdia$* imM# <*
outside, and (Of ill hiMXhoW ua. They nM
ipecut |uiatd (or jpe'ial pur^oiurt, e*ct one tie beat
oi ti kiral. No oiitrrr w+ut you ward to petal OC
vauiah, you'll eel kftt
(ill meaattre, lid
aave moil uioi.ev l you ik Tut iNtnwiH- W/UliMS
PtiMTt ms Tui we**4Duumt TAftmaua.
Color I'.iicbi on'l fell inlwUMtlon upon te^uoat.
TatSutfi*>M-Wruvs CO-.Me the kwgrat po.nl rr.akei* i- the word. Urey lave built p tbelrbud,, tiM on good quality. ^^^0
c o l o ay
Electro for this week.
"Carnet He.'<tes"
Modern
Meiliai! Floor Finite*
0007-SWP-000118824
Memo From - KEN G. BLAIR
0007-SWP-000118825
Memo from - KEN G. BLAIR
0007-SWP-000118826
p r iv a t e Ma i l i n g Ca r d uthorb*.J by .\;;i <:i L .u^-:. May to, s2$S
POSTAL CAR D--CABTE POSTRIE
r; r o v j * t ENT
&t a mt HERB
CLEVELAND, 0.
Th e SHERWiH-Wiams Co.
tOO CANAL ST.
0007-SWP-000118827
Th e Sr er mn -Wil l iams Co .
Gentlemen:--Please send color cards, prices, etc. of Ename/oid and The 5-l/V. Commonwealth Barn Paint; also color cards and prices ol the following: (Refer to the back this number oiTm.S. VV. 1\ or to your price book for complete list of products) Name.................................................................................... ................. Town........ ............................................................................... State Date.....................................................
0007-SWP-000118828
PROSPECTIVE ORDERS
" The way to get business is to go after it."
Th e Sh er w in -Wil l iams Co ., c l ev el ah b.
Gentlemen--Below are lists of persons who will paint their property this season, and of those whose property needs painting badly. Please go alter them with your "personal letters."
Name............................... .... .................................... -.......................................................-..........
Agent at................................................................................ State.
NAMES OF THOSE WHO INTEND TO PAINT
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__________________________________________________ ____________________________________________________________ ______________________ t
; Persona named below get their mail at
Po s t Of f ic e
WILL PAINT (State nature of job)
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NAMES OF THOSE WHO OUGHT TO PAINT
0007-SWP-00011882
PROSPECTIVE ORDERS
" The way to get business is to go after it."
Th e Sh er in in -Wil l ia ms c o ., Cl ev el an d ,
Gentlemen--Below are lists of persons who will paint their property this season, and of those whose property needs painting badly. Please go after them with your "personal letters."
Name................................................................................................................. ............................
Agent at...... .................................................................................. .. State..............................................
NAMES OF THOSE WHO INTEND TO PAINT
Persons named belovr get their mail at
Po s t OrriCE
WILL PAINT (State nature of job)
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NAMES OF THOSE Persona named below get their mail at
WHO
OUGHT TO PAINT
---------------------------------------------------------- 1
OUGHT TO PAINT (Slate nature of job)
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Po s t Of f ic e
see s e c o n d p a c e t h is is s u e o f Th e S. W. P.
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If you
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