Document qkEonwp9pk9Zrqapgadd5Rz9E

CC CC CC PLORPLOR PLOR PLOR FILL FILL @ ; DATE March 29 @ 1977 BABY PRODUCTS COMPA MARKETING RESEARCH PROJECT AUTHORIZATION PRODUCT TESTS MRD PROJECT # 77-061 nar PR CT TITLE JOHNSON'S Baby Powder vs. JOHNSON'S Baby Powder with Fragrance Strip SAMPLE SIZE SUPPLIER 150 Mothers of infants in Diapers who use JOHNSON'S Baby Powder on their babies Schannen DATE PRODUCT TO BE SHIPPED TO SUPPLIER TOPLINE DUE 6 Weeks from initiati FINAL REPORT DUE of field work 8 Weeks from initiati of field work ESTIMATED COST 3,970 -10 BACKGROUND AND OBJECTIVES OF RESEARCH To increase the stability of the current JOHNSON'S Baby Powder fragrance the Brand : ' will consumer test the addition of a perfume impregnated cellulose strip to the current JOHNSON'S Baby Powder formula This test will determine consumer preference of our current product versus product with the impregnated strip aged six months @ i + 4 PRODUCT DESCRIPTION TEST PRODUCT Current JOHNSON'S Baby Powder with impregnated fragrance strip . reinforced back i CONTROL PRODUCT Current JOHNSON'S Baby Powder with strip no fragrance . ; reinforced back | PRIOR USE TEST FOR COMPARISON ACTION TO BE TAKEN _ . a) i If little or no difference is perceived the Brand will evaluate the need for additional tests and the efficacy of the fragrance strip If favorable difference is perceived the Brand will recommend testing product aged 12 months Upon successful completion of the 4 tests the product will be recommended for test mark . APPROVALS ; PROD | DIR CEL CEL 3/1/1 LeyP\.o2/A, GROUP P.D. Sitz Sitz _/ Siche Siche R 1PM Objectives Design Objectives Objectives Design Design Objectives Objectives Objectives PRODUCT DIRECTOR has reviewed MCR files for currently available data on MCR this DEPT jectives jectives jectives subject TYPE OF STUDY Paired Comparison Product Test - Personal Placement Personal Callback JOHNSON'S Baby Powder containers to be used without fragrance LOCATION Control to have similar strip as test , Four 4 Geographically Dispersed Markets = . INFORMATION TO BE OBTAINED ; -Overall preference -Reasons for preference -Likes about preferred product -Degree of acceptance thermometer scale -Dislikes of each product -Preference on series of product attributes RECEIVED RECEIVED RECEIVED RECEIVED RECEIVED RECEIVED 1977 MATIN 1977 Copies Copies Lee" SUS -- fl -- fl -- ein) ~ Ful Ful CC T. M. F. S. T Gorman Fink - Coldblatt Product Director Group 1 & Product Stites Director Protected Document to Protective order For Toiletries Product Dr. Tests J. R. ONLY Marshall Diaper Product Tests ONLY: F. K. Mesek JNJ 000058383