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* (MM IPIWPPIIBPMI *'| W .ipipwi y\u*m^mrmmm"mmrnsfi LIAC8P56 1 >r*fTmrv r^imTT^rr rnrrT 'U a t '' ^frSivipAit " Minutes of Sixth Meetinr No* York, K.Y. # " Paceabar 14, 19T9 : i a i A leeetlnf if the Advisory Coruslttee of tha Whit* Lead Promotion rorroc *?.* hold t the offlea of tha Lead Indua rles Association, Ke York City, on Thursday, Dacenber 14, 19?9, at f P.M. present weret American feeltinr * Pefininr Co X. C. Eromail Farle-Picher toed Ceepany X. L. Couody *. H. Bayt International Rnltimr k Hofininc Company J. H. McDonald Na tlona1 Load Coepary *11 lias Knuat Hefold Boat St. Joseph Load Cocoany I. H. Corrsoll F. V. Potora Oni#od ctPtos fooltlnc Pefiring * Mir.ir.f Co. Inc. F. F. Colcord J. L. Cobbs, Jr. - Arthur Xndner, Tnc. F. P. Mor*r, focrotrry P. L. 71eefeld, Assistant Secretary P. Van Morden The reetirr *aa callod to ordor at f P.M. rith Hr. Potors in tho chair. pypoKT nr 101? CVATPMIK Mr. Potora reviewed tho berinninr of tho white load proaotlon prorro* as follost Tho p-irnoso of this rooting Is to rov!* tho Mhlte Lord Advortislrr Csso'lrn 't *ho el'-!'* of lta first year, and to receive tlo flrrl r*oor* showier reeeirts *nd dis bursements; to consider and snrrovo rlans for I04hj and also to tpnrov# tha bud ret therefor. A ysr am now our W'ustrY o*Paidered and approved an adverMrinr pHn sul-ltted by Arthur Xudner, Inc., wMch Involved a three yr jr-'rrt.", nd in rnerrl, that plan h's loan followed in our *orV t M yr, Those of u* cloaa- ly 1 r. r* h the prrjvprd rsir.t industry h* ve t.r.n fcasra of th delicacy of this job .ond the n.-cesslty of hendllr.r a oepn-if;! or this ahar.'et#p in such a nnnr f* to accoer-llah o ir r bder 1 ve * nd at t>e ei-"e Mae avoid reoercuse ! on* end retail''i^n by the orer Jed n-1o* ie'urtry *h* utr*'* er'lly ' tS JU 'W Tn ^.ngw-y eauw 5 !- (, l i 1 N 2941 Wf mmuw* !I T LIA08857 Advisory Cor-.,~1 tta* Meeting - White Lead _ t>r''rr>ti'-'n Prcnr^Tr ... .. Vir;v*. - of Slx'h TtTezit r 14..I5T2 -P- he detrimental to whit* lead. Ft are pitas#*! to aay thst vary little #n*rmrl ? has been encountered this year froB the prepared paint Industry as a result of our advertising. Ft feel that a found; tlon nas been laid In the interest of led, which will enable us to beccus* Bora spaclflc and definite In our advertlslnr then we fait was possiblt or adrisabl* during our first year of activity. ..., L"*r today you will have tha opporttailty to consider th* 1940 clans, but I would Ilk# to aasur# you that thast / plans havt been conceived s rasult of a rraat daal of theurht and study by our own Barbers who hava devoted such tin* and study to this sublet In tha past faw norths. Fhat wa hava to propoaa In th# way of 1940 plana represents the unanlrous conclusion of our Adv*rtlslnr Coraslttaa, our arancy and 'ha rast of us who bava been slttlnr In thasa reetlrrs. furlnr tha past yaar thara hava baan a rraat nany ratters of policy or. which thara hava beep dlffaraneas of opinion, but It, is pltissnt to ba abla to report that at tha conclusion of our first yr, most of these questions hava baan satisfactorily rarolvad and we find oursalvas in qulta ran#ral arraaaant on what has been dona and accomplished. Tb.r* era still nany rsttars of policy that ara not as yat sattlad, which continue to receive our eorblned thourht and study, end wa ara sanruln# anourh to ballavn that a satisfactory solution will ba found for thasa, b*ru:se of tha cooperative spirit belnr shown by ell *tEbars of our Industry in Bwetinf such lssua* as they arise. This cnp-lrn has baan well and rener*lly suppnr'ed by our Industry. As you b-", tV "Irlr.r -nd "ol*_inr Interests are cult* renerally raoraaanto'*, arv* wa ara vary hopeful ns wa enter tha second year of th* casoalyn, that before lor.r wa will ba able to rero*-' that tha whit* imd Interests ara 199* re^rerertad. Thor* are three wv1t* lead produ-ers w* o did not contribute to this cr.r.palrn In 19T0. Two of ther are wised paint enufaeturers,fherwln-FllllsBS and The hlld-'er Co., - the third Is a white lead producer In Chloeen who Vs Just Joined us and will participate fron now on. T an vary hopeful, - wore so then I have been for so-e tine past, - thst at lasst on* of th* rr*pe-ed point manu facturer* *111 shortly ba with us. nd think that it Is nor* than * r*l_fO Chan'** the second r# will Join US before 1949 Is over. So thet wa i" Into 13V) with all of our old subserlMr. Bombers, with on* nw addition and the chanc* la favorable for two others. before nroceedlna to the remlr aeenda of tv1s reetlrr, I v-uld live to trr> all of the subscrlHny Beaters for tha apl*nd1d cooperation whloh tnay have shown In our work this year, yc-y of tv,, corps r.i*s hava devoted coral .i*rbl# tine to our work and In addl*Jor. to 'hejr money per*rlbut ion, have reslly oontrl- bu*ed In M'# and wwrenae of their -opl# that he* been a major factor In our work. LI AO8858 ~ rifet. X'JUfc ^ <:Wi"illi fsrfliMife'r - . -***,' ' - ' .-.v . /A.. 7 ' W*-* -k ' --U >-- idvlsorv ds..!rtee Wees*rC - W^tfe ;.,ead Promotion Pnorrais Minutes of Sixth ' '~ Wee 1 r f Feccvl r' I<, If*.* 9 *- As you have retleed, the headquarter- of the Lend Industries As*''M *ti' p have beer, roveil t--. l'lrr^r nd for' adequate spare and f' cl! 1 lies, The Pecre rery'.s office has handled a srultltud* rf details Ins mat satisfactory runner. The budret which you -pproved Has been subjected to the cost rlrld and econoclcal contr-1, as I think you will observe froa the financial statement that will shortly le submitted to you, I think our Industry, well as Association head runrtors, is enteric* Into the work ot lnso with a a-lrlt 0f coop-r-tl^n and sirrleness of purpose thet sVuld cive us all confidence in the future success of thl OSSnal rn. er~tffr>pyio pwonyw ' The Secret*r-- wade a report of the l9?o act*wlties with the eld of chert*. The Progress Peport fror April to Kovesiber SO, 1*>.T9, was submitted as Fxhlblt "A" attached. prpopy The Treasurer *hen suhcltted s report of expenses froa January l to *?overier fh, 19?9, and estlnnted expenditures for the entire rear, attached as Fxhlblt ?, which was Bade a nsrt I of the record. Re pointed out tht because of the ur.eertr Ir.ty as to ?*e anoint of funds that would be available durlnr 19?9, rreat csu*lon had been exerol'ed n~t to exceed r*clots end that, as a result, r. suhstirtlal balance wac expected to be left In the fund. This had been partially scco-piiJhed bv lorrowlnr the tine of one of the Lunber Produets-Petter Paint Caepalm field sen for snee of the promotional work In the arrlcultural field. The Treasurer explained that both ertpalrr.s had alnos* the saee objectives. The lucler ceepalrn recocaended both white lei.d and hlrh quality nixed pa!r.t> the white lead cmnalrn recosrended only white lead; Pd< the funds for the lu*ber car-cim was subscribed by members of the white lead promotion proms. Hr. Coleord succe3ted that an attempt should be nade to chsrre the fh1*e Lead Fmd and credit the Lunber Products-Fetter **!rt Cscnrlrn Fund with a *' representlnc the tlse of the flld work borrowed, even tboufh this was difficult to do exactly. Mr. Cornell **Vd which of the various activities conducted under the Ph!*e Lend advert**1 nr and promotional caspalrn was considered most valuable, **r. peters answered by saylnr Uh- 1 deubtedly con*ue*r ad vert 1 sine, and pointed out ao*e results which bad teen 1rpd1 ately felt, such as a rrowlnr tendency iRfit.r r\n i f>t t* j5v^ I'V) lead psirt In color*. '. wwuimwpiii '>wwwit LIA08859 ` ,iitft&wxirafcu>,4. *.\ 'iZMaz-fr-j.. ,, IW|, i,.,_ Advisory Comritte* Hlnutes of Sixth Veetlnjr - Wh! 'e L*ad Vt1n* ___ Proaotlon Propria ' .... ' ......f*~eeb*r l4, 18.^9' -4- \ Hr. Cobbs at th1 point explained th* agency's views, that th* carpalgn should he considered at a thole and not as a group of separate activities, that !t Is on* unified Berehandialni: affort tlth consuaer adeertls*r.g as th# basis. idi tUol ahWwJtM'iSiaaa` I. -.tW --buhfafci- iV 'Vs 4 'i rMtfaa& ATYSfTISING PLAK8 TOP 1^40 ' ' :i Hr. Cobb* then reported on th* advertlatnc plana for 1940* He Introduced his resarVs by expressing his appreciation of tha help and cooperation of th* lead Industry during the difficult period rf getting th* esc palm under wry In 19^9. H* explained that a nutter of suggestions with regard to tha advertising had been e*de by rerresertatlves of the Better cosoanles and that several of these suggestions had teen Incorporated In tha 1940 clans. He stowed layou*s of the treatment ns planned fer 194f). Th* elner will be continued as the centre 1 feature of th* edrer- tlslr.e Hit a picture of a good-looklns, moderate-priced hous* 1* to be Included an Insert In each ad, to Introduce the beauty of pointing with white lead. Also, the booklet, "That to Fxpeet frrn Khlte Lead Pa'.rt,* is to b* Illustrated in the ads to drew sore attention to It. Th* psir.ter Insert will be continued because of the food-will It has engenered among painters and painting contractors. The headlines will be ehanred frop son* cf those used durlnr 19?9 In order not to show th* elner as an authority on point. The closing paragraph of the cosy will be expanded to Include a reference to hirh lead contort rlxed pain's. I Hr. Cobbs then r*ad a report of the steps leading u p to this 4 particular ohas* of the new tre~tr*nt as a result cf the Chicago -i re-tin. on October fc, and so"* surres**-1 pattern paragraphs. The following onn-rraph was approved unanimously as a pattern, not necessarily for wording, but for contextt It's a good Idea, when you're buying paint, to know how much white lead It contains - and It's a pretty safe rule to spy, the hlrher the lead `epe'ent - the better the paint, can't, for exacrle, Huy a *or durable o*int than one cn- t*1r.lr,r l^o* rhlte-lead, such as your painter : sixes fro* lead-in-oil or la sold ready to us*.* i Th* Inadvisability of declaring 100* wtii* lead paint as best In conjunction with a reference to rlxed paint was brought out at this oo*r, one rersoe. belnr that if is not advisable nor renre- i sentat'v* pf the best advertising to svate such a direct eorparlaon of ope*g om product with another. Hr. Col cord and the H-ereti ry both felt th*t the picture of ) tha V-.sic lr. er eh ad sight be larger, Hr. Cobbs -*!*-* out that Ip 'he full-page ads, It ' s larger than 'n the helf-pag* ads wt e re It rust r.eceasarlly be .small tecause of the limitation of Space and also hat It was not deslrabl* to Bake it large enough to detr. ct froa th* r.aln Illustration. rgf. tmw" r W WP'"MP.! ' HWWP LIA0S860 I > I - * 'rtmariiil Arivi 'orv Conrlttee Ueetlr.j: - Yhlte Vad Proaotion Prorma .............................. .. - *> - V.lnut'3 of Mxth ____Veetl no ___ tec^-Fer 14, 1979 ~ It was also felt t:i*t In tv pictures of the ulnars, an atteept should V sade to use only the strongest, *ost In tel l'. rent and cleanest cut faces. wrriA - mo It ens planned to ure the ac.ee red la as In 1939, a* per Fxhlbit "C* attached, with son* additional insertion* in the turdi.y Tvfnlr.r Post," "better Floees it Cardens,* and American 'loee," and uslr.* tao half pare* In several Instances Instead of one full pare in order to spread the ccr.pelnn erer a lonrer period. In the trade papers, twelve Insertloss will be used to cover the entire year, where** in 1939, the caepalm cey*red only nine rnnths. These additional Insertions, InclucIr.r ororfoctlon exoenre, hrlnr the total advertlslnr cost to *1 13,934. rer-;icin - Kr. Cobbs also spoke of increasing th publicity efforts In accordance with the su*restior.s Bade by the Advertlslnr, Co r xltt-* recently, and xentler.ed t nueter c.f articles t :i t were In 'rep.-ration. J." reported that uhl i.e HnjlF CTCERS F^l 1*1 was orlr.a r'ly telnr used In the stiller city nnd town pc per-. It xjs beir.c sent In toe fern of clip sheets to the larre r.ewspapepj who would use parser;.phs froa tlae to tlte. At tols point the fecretary said tribute to the Advertis ing Cor--ittee who .ad riven uiutlr.tlrvly of Its tine and thourht curl:u the jc..t y#*r to help rake the cir.p* 1 gn the rreatest pos sible success. i'-TCrr IDO The proposed budget for 190 nts then presented. Hr. pet*rs and Kr. Yonsser explained the varies 1 teas or, the pro posed budget, nelr.tlnr ut that adoltlonal clerical help and n additional srlt*r for ptrt or full tine t.o ild be necessary durlnr tV cmlnr year. Another rrlr.tlr.r of the booklet "Whet to rxpct froa White Le*d Paint" would be needed, and atockholder and employee leaflets ; nd another 1 roadside to dealers would be required. a nee ictlvlty, tv t of prorntln.- white letd thro jrh the lIr,9T3 Journeync, r. ln*eri l.n tve 1`nlted ''trtes which had been nrevlously surrested by the Adv. r*llr,r Corrlttee, was dis cussed and It r: f'It hlrhly d*slralle. ''rovls'.on for dolr.cc this *as Included lr. the proposed bud ret. It was reeorr-erKled to reimburse the Lunber Products Fitter P-lnt Ccnt'-irn fund as rjrr*.-tea earlier )y *'r. Colcord, "he "ecxrtsr; explr'r.ed tn*<t dolnr so w;ld wipe out the con- tlr.fency fund ..nd takl-f adventure of such opportunities a* enC..rlnr Professor V. n Alack for special wore, ; rd *ny unforeseen opoor'unl tie-. th*t elcht cooe up during the year. mm P,.wsywnii.c -if! f mnmm ')ll!flg|Wp, mm M^pwppp^iiiwtiiNiiiii^ im. lumyimwi|ii||^Bppjpp'l.>W'i!up1.j iij l ii^ iwjpppgili ' LIAC8861 *<k ifwi KSiCiu mm*. ;,dvl..ery Coealttee Ve*t'nr - rh!t Lead ProEotlon Prorrr ........... _e Minutes of flxth U'-t'nr ___ C^cerA*r 1?, 1A'9 The budeet .;. present'd was based on receipt of the Sane arount of fundi as received ir. iS'J tut that the sub set 1 tt I * r fron a re nether, John f*. MacGregor Lead Conoany, would !ncrfsr the receipts. The budget at.i arrroved aa submitted and Is attached ns Fxhlbit "L", recoxr.lrlnR the obilRation of the Luaber Products - Fitter Ptir.t Cecnalrn fund and that that obli- xutlon should le adjust'd to the satisfaction of both funds at #oe future tin*. - FnnniuTioH 'r loo prp c t k t n-rrv tr*r pFrp*?:rT p a t it t ^ Tn r'f'rrlnr to nixed nalnt cocoenles who are naVlnr 100 per cent wilt* ler.d rrenrrcd print, I'r. Patera surrsarired a letter fr-'s It . F. L. Iroar.e, of the Cnlted ft*tes Forest Products L*lori.tory to the Secretary, which Is attached as Fxnitlt T", ilo-.-t the possible necessity of controlllnr In sene Ly the rualitjr of these paints to avoid dixrlrr the fine r'-nutation of 1'i.d-ln-ol l. Hr. peters stntec th-.t <~ur csEo^i.-n had stren.-thened the po s 111 or. of sot* fset^rs lr ,k Ofilnt Industry, hid stisuiuted forwula lmfcellnr, i no probably ether association petnt advertising as tell* It was the reneral feellnr that there 1- no need to worry about inpreper fortul.tlon of whit* le.d clxed otint r.*r as It : rotnl iy coesn'i ir-unt to i very l*rr mo'-unt of iilr.t. Furtiersoj e, tne ru-r.ufacturer the paint Itself has his can reputation to consider In dec Id In* -n hls forcuiaMon. LI keelse, white lead mis built up a flr.e refutation es let-C-ln^ oil ujpit<- tne fact tl--t ru.ny painters improperly mneuiote it r ',-n r * * i It ir." pair.*.. Tt ; ur.-e. *-d th. t IT. iro*r.c*s i.siistLr.ce clrht be solicited If tre situation he de scribed bectr.e serious. PAIi.TTKG AHT TFCOFATIHG 21*-t a c t ^f - r? a k h ic a The cuestl'n of :dvrtlsln: In the Price Guide of the pjlrtloo ur.C T'cor t* r.*1 Cor tr; ctors of ;cericrn tir.d of recAnriCeriv.* r.er.tershlp in t*-^t Assocl^tl'n *ur. dlacu^fied t,rv* It art felt thr t the Ar odat'.on should do neither. 11 07':TFH'V*r Or PAI'iTlTf. tmiATOf- AKt) A PF1IUKG ns n /Mr; t c a______________ LlVewlae the -uestlor 't rC ver *' r.! r.r In tv ao-itenlr pro- rrar. f^r t'e inr.u.i convention of the Me* VorV "te*e Jr'irr.ey- r.a r. Pi.ir.tej* a '.o c !i. tier. i 1 scupsed .fid It m.r. felt t:i t B r f mmJ .1 Fjvsem9m Li A088fc2 gw*' < Advisory Coer.! ttf* v**wt!njr - tmit* :>ed ProB,->tlon Frotrmz ' .7- Minutes ;lxth ____Vr ,-t _________ Lccoctor 1<, l'0,+"5 tf.c l*,it kr.av.cr to thla # a thiit the Aasocintion could not tdvr; * 1 a# in any lortl papers lru. situch it tocr of th* o. nuftcvjrcri. aubscrlbin*. to the projfrfl do not sell In ell lociilitiw*. Meeting cdjourncd *t 4if6 P.M. Secret* ry B Hiniapw^ja-- PP LI AO 8863 MS* `- hr* -'- Advisory Corstlttea *eetlr.r - Thlte Lead" ?rr?Kotir'R Prorrtc Fxnlblt -A" V1nut.es rf Tlxth V<>t!rr Jecr-Ler U, i9?*9 -8- *T T,`S rro-FTAFY Tt.e Volte Lead Promotion Pr~, rtc follows closely the basic plan submitted to us by our aovertlslnr irrrtcy, Arthur Tucn*r, Ir.c., and cay l-e conveniently divlcea Into two parts, (1) nati-ncl advert! sir.*, ard (J) collateral activities. TIe edvrtl.olr.r u.-ed a r-trlklnc and refrrs.-.Snc departure froa ordln. ry paint advertising. It fcuturea lead *lner as en lr.duotry spoVesrur. to t*-11 ,,ar story to cllllors of people. The collateral Activities cor.slCered essential to the success of the car. paler. are belnr ci.rr!d on over as l road t field as possible, restrict'd only fcy the limitation of funds. Th baste orlnclrle that the white letd Crnnalm has tried to folio* he. teen th>t It should net duplicate or supplant eny existing eff.-rt of ce-tr c^epinles but that It should help to relnfcrc' our reaters* trade promotion activities and that It sh~ulc! ndrf th.' rrer.tlre ri> endorsenent of the entire lend Inou-try * the sale of 1t^ post Inoortant product. Our objective Is to have th crorran stee th downward trend away from white leod ar.d to translate Itself Into s. les for cur teeters as ou'ckljr as oo-sitle. The entire rrcrr .r, ar the Treasurer's Ie^ort *n- dlc*.ttna; ten handlec In ar. ex'recely econcnlcal earner conalder'nr the sire cf the caapaim. I ATOUrTJS The advert4 '1 pc was orepsreo by the t *' ncy subject to re view end arnrov 1 by ->ur cn Association Advertising Conslttee. f-er-n full -.-e sds sppe. red lr. toe fiturcay Tver-In; rest," six eac *n ^Collier's* am "Country 0*:.* lerrr r together with s'x half-pt.-es *n 'A-erlc.r, :iow' an- "xett'r 'ioe.es end Gardens." tr. ;oeltl~r., nine fall pace acs were prepared ano taken In the foilowfnc trade pa pers t Aner'can Palr-t V <V. 1 Tealer Arerlean Paint- r * lecorator r.atl-nal ir.t- rs t'ar.arln# '".1r.t r Tecor; trr Arerlcen hi lnt Jo-irnal Polr.t, Oil ' O^-b !cal levlew Ayrlcultur 1 Leaders' Tlfest Hardware Ace liar-ware Fetaller Ar.erlcan luilder * Bulldlnc Ar.e Acer!can Lunteraer. Arc-ltecturl forua T^ti l circulation of all ucarlr.es used was core than 11,0,0>5 per Issue. Feadershlp r*>oort show that the advertlsenents have had rn excellent reception. C0LU.ri;..L A^TIVITIfT A ate.. !y s'ep outline o* collateral actlvltlei en veloped at- the ot.rp1rn tiorje.sad, no* fallows | 1 rt WfP N 2941.01 * HIP "HP PVWP w ip p b w p p p .nap "iwiww LIA0886A <dvlsory Cores!tte* *!<* ! r.p - rhi*e herd Prewsotton Trorrtn aktu gS*ikBkb. fxhlSlt "A" Vinutos of Flxth 'e* t 1 r.f r^?^Trr7'f;i^5 9- s prp^r-Tpr r-i? rcpf t a f y front ir.u<,) l. ;.r'--.dr.!<io3 - An announcesent of the csripeim, repro ducer th* first aav rtiuenent, ns attributed to l`,300 paint, ru-irdwtre and lub*r dealers. Kew jpn;>*r tr.d s&araxln* publicity rele*. eu. f r.-1! fy! nr and unusually coca11 century editorial consent spoored In the "Joun>l of Coneerce, Sew York City, M*. it bafce Tribune," "Joplin K*s t>raid," "FneIneeriny % Klnlng Jcurnil" end "Klnir.r * HetaU.ur.yrS>cst*-m fenators and hkpre servatives in 'ft-hinrt^r. were advised of the launching of the pro^raa, also Governor* of the **tera states. l. fr.oloyee Leaflets - An effort was cede to nobillxe the Interest cf ecpToyeejict'Klnf th1r livelihood in the lend industry. About ih,093 leaflets descritlnr the program were distributed by our Kecter* to their esployees. ?. fh.-. reholder Let-flets - fpeclal leu fie ts were prepared for shareholders of -eBtr companies for Inclusion eith dividend d*shur.-.erer.ts. over ff,033 cf these lefflets mere printed tnd distributed. ror.e of our nenfcer coBpenles such as the ft.Joseph Lend C^o ry end the American fioeltlnr r.nd F*f!ninr Cocpany mhlch hfcd never done anyth! r.r of that kind before, rladlv helped in the pro mm. Actual business resultlnr In `he sale of white lead Jobs 1 v l s trneed to soee of the-.e leaflets. A. L'se of rjnrr, by 1`ecler rorof.nles - fever: l c ini nr cooar.les, particularly tne Ar.-rlc. r. c*ltirr V Jeflnlnr Coeoary, United ft-.tes '`eeltine Ff'n!r.e V Vinir.- Coco r." and the 't.J^srsh Lead Conaany, tied in trrlr ovn Industrie! advertisinr with our Csr.o: 1 n. ::-re of the c .1 tr le.d crc.par.it i used our ulc^..n t.^rver they could on their own stationery, lit*ritur rna idvertls'r.r. *. *td; d* - Our ho.jye organ "Lead* was rxpir.ced to Include acre lr.f*rci tl r. on shite le*-d. M-'re ir/ulrles reuultep frots this exua.-i. i r tu.r. te evrr hid lef-r*-. The calling list us al-o expanded by addlnr. about 3,3.>3 nines cf persons particularly Interested In paint. p. *"u .1.t t > fxrect fro* Thite le~^d Paint - A booklet "That to fxp* ct froc d P^ir.t" h.s rnprec, tralrned to tell a itr . 1e i tformard, fopcef ;1 rt-r;.- 'f our product In in unhi.cfcneyed ear.r.rr. T^-.e Iti k hau isad in extriordiruri ly fine reception in ev* ry ti ireettor. and prociscu to re u u.-.eful si lrs help, hivir.c re- ce!v-d the official endoroer.ent of the p.-lnfinr cortractors urcoel- i ttn, j well . .. the Jo rn*-ys>er.. It as reclved cldespread ftvoreh le ner.tl^n in the Industrial pres , "Thk A~erlcnn iuilder* I f-in.- s o far a.' to roprirt t lire* part of it In its orr. editorial oa.'es. About lr,0DJ copies hsvr teen distributed to date. nmnoinjoi iwpy^p.iiiiwa|jpfppiM OMMlMi ik i JI|IIUW!I1'; nmumw I ! 1 ; !IH'UW' | ii I -f f ll*"* !!'1' *'WWPWffWjprpP w WfflglMW mtpiww rnmmmmm mg *m LI A08865 '-flfr *tvl:-,"r} Cosr.ittee Xeehlr.*; - r.'iite head PromM'r ''romri - - ----- 10 rxhitlt *A* I'lr.utes of rixth Ueetlnr 1<, lO.'O ^ftx>c^ or t -it rrrfrT'.fy (font 1 nuei. V P. lews rtut* Collet f Circular - *e le.-meti early lr, the vtr t-u.t ttic !o*a '"tate Colierc *ja pibnninr to revise its :! rfcular n ... intlr..- i nd supolied hrefessor C. H. V.r. Vitek iarr* aaount of Information abrut cur precuet for his conalder t`. n. The revil*'.nr Circular <-i'l Telestlnr and Applying `..Int" Is or* of t!> f 1 r.*st putii c.. ti-ns cc paints and paintlnr of .. practical natur* that has yet appeared. Feports fro* lo.ia inoie.-t* thsit It has `u.d an excellent rec'ptlcn, not only witoin t-> e-nflnes of the f.tate, but elsewhere In the United ft! tea, fr'T. i ,ric .liur .1 extension departments of universities end fov* rarer, t bureaus. As the University only hed United r.ur.b'r of copies for Its own olstrlfcuti n, we purchased t supply for our orr. use in the future in connection with prospective agricultural Activities. 6. Pr-rotlrn Aconr Pre-pared Paint Coeoantes - Owinn to the fact thsT lth per c*nt ..'te ltd pr p; rad oaTnt in colors *!>s n<-*. iren-n 11; e.v. liable in the United States, an effort was n-ce to Interest u Te.- prepared mint copoi.r.ies `.r. the rtrsufecture end s; 1 of tr.is product. The frllovlr.f conpsnles were sufficiently interested to do so: Finnnr-n f* 'irley Inc. looker Glss: k Paint yff * Ka tl rnal-1 oston Lead Co. G. F. N'eritr k Con Pr.asonno-iiutchecn Co. e* Pttek Iras. Tne. Phelcn-Faust Pr.int Co. farpson Paint " Color Co Ceo. I. 'ether!11 *< Co. A. Tilheltt Co. fork products Co. Philr delohla,P*. Co. Cnlcico, Til. loit-r, V-ss. *!utch!r.soo, Uinn. Clevelind, Ohio ** ' > <lVee# r 3 t Ft. Vvils, V. Hchrond, Vt. Phi Ucrlpila, Pa. Fe-d!rr, p. lork, Pc. * Shite only. ** Slosie nure white lead paint lefore Csnpclgn started Ot.oer c'-rpani'-s ere teir.r i hoed to the list w'-lch rroelses to crow. T:>e r< ports te Sieve incicste that the ^roauct can le #~ld st i iirh-r orlce than 'Spared ;clnt j.r.d that It rounds ojt tne selection of white lr*d ra!nt.i evTllatle to the outlie, ''.e effect has !or. to rekindle the Jr.t re.it of C*rl*rs *n *-rketli.e white lead fer *hey have l iscry< red t\ey r.iy neke *h* rare or acre of * ru.rcir. nandlir.r Vs 103 per crr.t white lead p:p-red sulnt than they cay with sr.y other lire of prepared paints. Tt <>; l,e that the ,-rowth in' the use of this rroduet will help to overcone son* dealer reluct; nee to push hlte lesd. i I ,, l. i i nM His Il IMJi iijiUI iWJiii.fiHMi. m ji.1 eniWUip ii II.WPM H'ljjjll ~T "I 11 11--p-- mmmf LIA08866 Aov'S'-'Ty Co-rtt'ee Hectics - .u.lta Lead oro.-otl'-n ?rorrtn 11 - rxnlbt* "A* xirutes or nixth h> .1 nr rre,-i-Ti7 u .'z u j iz Tii-rn-rjn Fn!1" Publicity - profr.sor Vsn Vise* was lnvit*<5 to broadcast on th* Goofly-tr Fi ra fndlr Hews Prordesnt frois Hew YorV en.t Culcico, which he old, thrreby reaching practlcrlly th entire lir.ltei 'tntrs with his Gesture. .. I I'l. Arrlculurnl Cent-eta - Contacts In r.rrl cultural Mold* no*. ,'r.lv throuri* vlsltu to werlcultural universities, but alto thro i.-h the *-or'< of the Feder.il hnv. rur.er.t dec. rts>nt, such as th Forest Products Labor tory, 'ncleut* that re have 'Herds In hJ*h rl'derr f; v<~r tie to oar orh i *>d eljeetlves rho froa ln-.f study *rxl associitlon toe cuslltler of wMt* lead e r veen'y Interest*:; *s se ?rr lr. srrir.r that tne public 13 protected fro* ols.istroji ' slot failure.'. r*.* ilt'nr fror the us* rf ir.f'r1*r or worthless paints. II. <-!! Club "orV - Te tu.ee few tri.il <-*! Club dr.rr.- tr. tiena re * C- a-. 11 ituffs, ore feura the Interest so v<-.'r. t.ntt st'-pa h.,vr le^n t -ten to expand toe "torrtr In Towe ts rulchly Tv-scltle. T:.e rssistusnt ri'eetor ef th !o*a ."t. te Coil ere is co oeeply 1 r.te re - tea 1 r. paints t.rx! j... t.u t the Coilfor It.-.elf -.-3 u o>. ,o.re the rrorrea, stvir..": ur free taltinr I any 1r.it I. t vo tacey.-r. Jo'k irrrurd to ueeir.r th 4-1' Club Cir-,or.,,*.r t' r r, t-<'r. us by all t no stt*r. 'n the r ldweat Jo'n'r ;r later. ?r.!i Is or.e nlj.ee wber* rh! te letc has e res- r.*ire to-.t c- n be ccvr r.t;treoi.3ly and forcefully presented to the f.r-'r. ' Qor't b:?-.- of toy other sc Ir.t company or paint or r; rl ?.' tl^n dolrr ur.ythlr.A of that r.i.ture nor for thet astter In rosltl-r do fo# c;; rr ir, m.ly ^K.oclation tnc-t ,-oes fully and thoro;: hly 'r,*o th serltr of our Tocuct, hevir.r nothlnf to cancel,!. If. p-ibll cl ty T.e ec'rbllched a department brown ts 'The " t .i'rr.'Torj' co* s. 'I s.tlt,.e of * short coiner of cuestlons :.nd r-t;*fr! on onc'lcel v'i`.lt!lnr ,r.forr-.j.tloT1| tricluolrc rt ny rrfr- * r.hite lc;d. o./r,r j.,-) oo-ji*ry Rei*ronoers i.t now uslr.r t 11 ,;ervfce and 1r the r err-rwt*>, c!rcul:tl*n h-. reached rrtier InpresslY* flmre;. Ku-erous certooRs were synrlc.vtec -ulte auc- cessfally. A SprC11 1 1tee1,*e(* fe.*'jlt of *h publ^lty C`1ev-d will be four/ .''OoeReed to tils report. *> tried rr^ci`1 stunt *n fettur'r..* here lull* 1y ene of o..r r.t,rff > jj'p>, -..mj only !*n f.sln'ed tit!, white Jeto, b jt fli heti vlth e)>eet let d arid r`tn ie o pluet'lnr, me i ir'r r tnr jfarrr lnv*.t<d ram lert'rc j.rceltectu, i.e-spi h*r at.d r-.. .r!re B re- r,s OtnrTj to i-<- the ; e of COf a t niC 11 o r thlj r'`fce repre sent*'.. **o r i'T' ;..fu v . trl*. v r.t-.re tn- t t'.e project was fe;tur# 1 J Iiy f.Vel >1 the "e.rerlctn lullcer' '.nd In * fe t'.re M 1 le In 1, e * t- i *j Iw , IVn^ otner ru.rurtf.ea such ue *e. `.tlful' . ra. ph'>c'l .`ointa* r>*ferrei. to It. mv ij h imv 'iu * \ MWP iM'mwui LIA08 867 i i r t i i i i M i i i fc .................................. Advisory Cornelttae Veetlnr - Unite L*6d Pronotinr, Prorrun - IF Fxhlbit *A* Ylr;u*ej of rixKh V.t-r r^cTrTVr t/-, YfiF4 rrp^p? y rrct-FTAPY f(Sr*. * rtie(f) It cay be c coincidence. t-ut It is noteworthy that hit'> ler.d hns ifr. reeelvinr lnereLslr.rly fevortbl* cnment by editorirl writers end rovernnrr.t publications since our CeBoaim term. fore of the articles favorable to white lend that tttve cp'e: red in the press have been reprinted toy us Tor distribution to interested people. I refer oartleu- lhrly to the hrti clet by rr * I*. I#. fr^wne of the y.*. Forest Proc jcts Laboratory "Ptintlnr your House,* liny, 1979, Issu* of "Arer'ctn Forests," and hf-.v p,.lntlr.r Profelec.s Answered," Septetbar, 1973, i&~ue of "National J a*i Fat-ta Journal." TTe otrticip*.t*d in the experiment of the Pierce Feun- datl-r. by saint in* with hlte lead tm-lr lcw-cc.'t plywood h~Re which a*llu complete fcr The styliny riven it by wt!te letd sncuic and to the s;-le..Li ii ty of the aoue. ? v,y / r. i Toe launchlnc of huye white lead cooperative preyrui *n wh'ch seniors with diversified interests pertiel oate, has not teen without its intricate pretiexs. tifferent ooirts of vi'w h: d to be reconciled, cr cosprer.iced, before the c.c. tim could L* sthited. Conoecuertly, the rrofh c h*: purposely ucr haste slo-iy t r.c like a ltrrr machine is fathering incret sed rotentur rr. d'ifilly hut surely. As the rhitr let.d Prosotlcn Prorran css launched in Aoril, ih.T9, it Is therefore t little ev r seven ronths old a erird to- short to eer.4-ur* the results. Fo Ct 'i It o of this rt* ire, `^r-t*rr t: n:.ti-rrlde job on tr. aprroprlt tiT r.pn* tro larre for its tisk, c r. evaluate its results euicfcly tr.c accurately. ft'.t'etics on r .-.tr lei d cors ;ro*. irr are not r. si.f* re.- ->ir over a sh~rt period tectuse they have to be c o bonred with dlr.si.-.i l;.r cer.diti'-'. rf rr'or ve;,rs. The^ tre > iso subject to underlyinc forces v-.'ch it is difficult to enanre n oidly. Therefor* it is not set*.eftetory to apply sti tist'c. l -ensure., bo the prorr-r. short of th t-j" yer period for which the rror n r. wr.u orlfinally pli.rned. Tnere are however sope str-ei In the wind. *h1ch *ndicnte definite prorresa. Tney *rej1 1. The of intlr.p contractor and Journeyni r. pointer, the backrone or toe fi. . r,t!r r. industry, *r ripnirently inrej.aely r 1 e >ith tiu- Cat :>a 1 rr. both rroups re ridy . nd t.r.xi-ua to coep.r..t ful*y *!th ua in i r-r ot. i r.r *h!t<- le*d. T thlr.k our C-: 't '. it *'.11 holt to check .r.y tendenc; on the pert of MO!-* . * r * ' r. r font r C* or:, ei.d Journer ru. f. r...inter, to drift an ; fror x'-.'te lei.d, t> tret.d wi.ich hed t"r. `r.crei slr.fly li'ttcetl le cirit.v tte le .t fee yei r .. A bit of evil met of -> tr.tlnd ortra'tors' ' nt t e: t Is the purchase of > > ropias of e-ir e* rive rer.ta per copy by a lar-e certrtctor fni 0 \ I B ii f r- ii M mir ......... . mm mm* ^1 mvm**m***r9*w^ w^wiBPWiipy^ *' tejfei*!'^ iH* *?r,*-"~'tiirtlan,'ilhi'TirrPliiint'' r j"-`- , LIA 08868 .aran^>i>^cyd 1 : i ; . ` . i ' lj I H i Idvlsory Committee Heeglnr - W,U Lead aronotlon Program -------- ~ -- - - ~ FxhlMt "A* 5i*fS Of e1xth v*e r>e pec-riser 14, iiLLijn^T_zrcnjn T>;.Vr:un] his own use, also the unsolicited conplinentary letters froo their orpar.iittions. t '. f f. It has enabled us to procure publicity for white lead in rarrrlr.es of national circulation wnlch aould not him teen avr'lrfcle to us ntheralse. Fitr'nr states irr being aroused to the Importance of white lead ir. fere const.ruction end eelntenance. For 1940, Torn *111 sponsor a 4-.H Club prorrar. on its own initiative t-irou.h the rt.-.te College of Agriculture sod retch thousands of <-'> Club retbera and fansers. Other states are expectec to folios suit. 4. It has stlcuiated the production and xarVeting of 100 per cent 'are white lead oelnt Ir. colors, ready for the brush, b; sever; 1 important prepared talr.t companies, a noveter.t which proel:s to grow. Hrrttofore wilto lend had not .enr. lly been avr.ilrtle in reedy nixed fern in colors, tut only in paste, i. fever'l thousand inquiries for booklets and help L?ve been received at the Association's office, many of which should leed to rhlte lead Jobs during the next painting season. It has received the eorr-endatlo-n of iwportart luster ussocictl-ns throurhou* the Cr.lt-d ftete- rnd helped to cement th cordlrl relrt1*n existing between the tso industries. Pur Thlte Lerd Ceapeltn is also timely In endervorinr to reverse the tendency r*;'eh has leen rnprr-nt <r. late ye, rs erorr rny oalnt rufretur-r*, to use :.s. little rMte lead as pos sible ir, their ferrule.t!' ns. (V.hit* lead b-einr the cost expen sive of t`- t-lrn-r.ts, cor.p'ii tlon rakes it attractive for tn air.t B-.rrufi e* :r r to u;. as little of it as ne c.n.) '-e *r.-*e t. nt -sint t nufi cturer in ls''J cut the *"Jte lead con tent of bis O itcloo print. I have since let rr.ed thi t the white 1-. d cot.* out of hi a .r'.'urt m: N'n lncx-'ed. Ai. ether print m rufe-ctuiei r'r has te-n f turlnr. a completely lej.dless out line veint has no* added le.d to it. Cur carpi 1 ;*n helps to r.la# the cuallty of hour* print sold In the Unit'd states. Although jr-v;r fecretary *ould wish to be the last person to ap-r-i.e the r.iit of tin car., a i rn to ('ate or In the future he does fael v.t.% it 1 r. off to cr. excellent start nnd desires to espree. his de p p; r-ci.'ti-n to the many ceebrrs who have leen a op) f ( m 'm ip M iwwss'm ^isrm p \ .................................. ......... .... - V ? rnneaisi LIAQ8869 w,*'w ^virory Cojirlttee V*et!r.c - hite Lend Promotion Prorr&m - 14 - fxhiblt *J** Viruses of Hxth V*Mnr. r^TTFTrrrsTe LrrL2^r rJEJ^cr-rntX fCon t: rued) unstinting *l*.h `hir tlae end thinking durln* the prepress of the *ork. With their tsslstence, re ere lsylng a strong fo'indfctlcn for the prorrae durlnp 1940. Respectfully subcltted. Secretary I irn & m w m m tt+ m tim iMile i si Jm * >--<m s " 1 m 6 yge w^wg>w^pp|w 'BP I L1A08 8 7o i 11 - 'll 'Amii Advisory Cocrlttee ~J>&S Pror.otlcn Progr^rt ~~ - 16 - rsV.ttt "A" _ S'nutes of Sixth rrkr 1<, 19?D l p c im..i h ?e i r.v ram ir-r c a^-mc v nrucirt pprPAFrr ;*r if l ia y f e e y t h f l f *c Tsrrmir a s -c ia non ' 1. Spsce value of ta Veri* 1 published as of rVcetber 1 ........................ .................................................7140,900 P. Soace value of articles released and as - sured of publication - whole or la port - in nesr future........................... .................. ............. .. # 1,500 -v; h' 7. Spue* value of requested articles under preparation as of Pecraber 1,................. P 900 . 4. Space value 'Howe Owners Forua" each month (av**rere) ............................................................. fti, 900 (All figures conservative estimates) ATT'CLTT ALFFATY POBLirKFD KTPAIFI rsOUJ.EY STAFF . 1. "Painter rod IVcorrtor" S^ptccber "Chaikins" T. "Pulr.t-r and recontor" Koreeber "i'lldew" 7. "P. lr.t*r and recoretor" termter "Closs" A. "tlisslsslppl Valley Lumberman" October P Fr:ture article: "f.ltr lyed *n' the f. Fxpanded white lerd section In I,ur.ber Tecler." "Lctd" for key, July, fepteafcer end Kovrcter Isrues. F. Announce cent.- cor.c'mlni; erojjress end rcc-ftl-n of Caepalcn hsve sppe< r*d Eo.t'.ly It. the varl-us trad* publication*. (Conserv tlv estimate cf space v lue fl,lOO) AmcLr- a u t /x y ni-Liri-irt,' " " * ........................ pjrp#f rr is c ^s j l c t i,,h rita PtbLic/Tra o f m l u c e ___________ _________________ 1. 'American Builder I. 'lecca.-ful rtr*'rer 7. "Arrlcultural Leaders* I treat" . "Arrlc-.il'uri 1 Leaders' lieaf July (inpart) July July ."eptenU-r *ft**fords tutU Lifetime Home* "Print* (in pert) "Your Watty's forth in pint" "Fare Paints Should firry Corr>ct Vehicle" feewmwewaewyv^ewwie" wppps rff-ify fy* ~ i--- t IA08871 i WTiifaW*u Advisory Coa&Lttea -Keetlnx - White Lead ProvotIon Profran - 1 5PTCTA*. prpOPT OK Ell? SMlAAgLSMiyvimL &fJB (mUued 5. 'Public Works' Move*ter 0. *1!lrb*ay' January, 1940, nov In press hWHt 'A* ------Kir.u'es of Sixth y'tlrr______ {ecerter l, 19&9 'Paint and the Maintenance Man" . White Lead for High**/ Use.' sVVv. . g (Conservative estiaate of space value #,090) APTICLFS FrLPiriX AHP ASrjPED or ^j e iic a t ii`s - wrrLF o f i i ?;.f t - is ma p rera* 1. 'Aseric^n Irullder' t. 'S.-.eet kett-1 "orker' Z. 'Western Be tall Ucrbensan" 4. 'Flahlnf Gnrette' 5. 'Aaerican Cheaiat' P. 'Painter and Decorator* 'Falr.t and Hone Construction* Tir. Foof Painting.* 'Paint and Umber.' 'Fed and White Lead for Marina Use.' Jenu ry, 19*0 issue. Pictorial layout depictin' the nlninc, sseltlnx and refinlnr of lecd ini the nanufacture of vhlte lead. Jewry, 1940, issue. 'The Drying of Paint.* (Conservative estimate of apace value #1,D03) I AfTICUT- FTCTFTTT FT P^MCATIOHS isr. mxLJiTMt.r-rv 1. 'Painter and Decorator' f. 'Pcuth>ru L'jnt<>rr-i.n' .*. 'Tr.ditna Lusbervsn' f. 'Florists* Feviev' - 'Greenhouse Pairtinp.* . (Conservative estlsate of space v?lue #900) ;L:v7-g.mr- rera ll columns released to date, avenging f'Ovorda per column, < columns per xonth. Movealer issue requested according to eost recent count by F91 newa- pai>ers. CMps received to date cove rink 14 columns (40 per cent of totil con sidered good) 171*. . (f,-sc value to date 4177,400 - av.rtf.e *IJ ,900 per ror.th) kata releaaed through the Agency. "iqnpi uDjiowny HP" mm T f LIA08872 rU&Hifi inaaa~ ri)>.i r'na-i,-. -<- wan o. ............... W.WPWmi *iii'iw ii 'm in .l Ai i - iiw v m . i imu'ii i f i m Advisory Cosaittee Fxhlfclt *A* Vreting - White Lead Nlnutes of Sixth 1 Proaotion Prograa - 17 - Ko>ttrr Decerb'r 14, 1639 Pr^PT OH _ pmrciTY PPFPAPrD AXE PTLFASn) FT APTTOP KUTffiP INC. ' The following report suaaarlzes returns received* on the various releases sent out froa the Agency publicity office In the first six Booths of the current ceapelgn. . It Is Interesting to ncte that the total circulation obtained In newspapers nd nsrazines durinr these six Booths If 14,VH,941 (articles tr.d publicity released direct froa Lead Industries Association not Induced). Fsttcated value of this space (including HON* (WF1' F^PUM) Value of Fdltorial and levs space figured at usual rate of fl.OJ per line. I ( O per cent dipping return considered good.) aim LINAGE Sees Oddities - Feabrendt Sea- Oddities - American Progress 96 48,876 06 33,676 (This appear'd In snail dallies and large weeklies.) In The Teek's News - Two Thousand Tears Old 183 16,383 In The Peek's Sews - Barter Nystea Hits New Tork (This appeared In sac 11 119 i,we dallies and large weeklies.) National Industrie* News Tervlce Fdltorlal - Painting, for Tomorrow* Picture - Nr. Woraser, secretary, and rug 17 l,7f-0 4 366 (This picture appeared in the follow ing! Paint, HI k Chet leal Fevie* The HI pilot and lrur Jcpcrter Aorlcen Carpet rod Upholstery Journal) building News Clip Theet m 'JO (latum* on this release appeared In the following! Fashing ton Star - *.shl ngten T!ae* Herald I Washington Post - Charleaton Nail loch-ster leeocrat Chronicle "t. peteralurg Independent Los Angelas News 'ileus City Journal and Chicago Kevi) P*le.-,e . (klut Ptnd of Paint? by Abner Cordon) IT tni rewvavmi mmm mm rnmmmu ^.ipumwwwr'''- ii^)i.n,, m\\m mmw L 1*08873 iiiiaj'liliif i>i*Mii "i a iMini Advlscry Coar:itte* K' cling - tTUlte Lead Promotion Protraa. - 18 - a?ag-a ran7|irij rr, t Exhibit A* Mi.nutas of Sixth Moetlnf Lecesbfr 14,197J Raleasa - (Promotion Caapalgn In Behalf of Phlte Lead Paint, etc.) (The above relate* appeared in the following paper*I CLIPS LINAGE ^ Pee York Rcrald Tribune .- Journal of Coeaerce lee York Mirror - Printer* Ink r*l*a Man*,;ecrnt - Pc* York Sun Pc* York Tine* - Be* York Norld- ?ltri Peltate - (Promotion Ctepalgn to Foster Public 4 Appreciation of YMte Lead Paint,etc.) (This appeared in Sea York Journal of Coeaerce, lice York Sun and Aserlcan Potal Market.) ill Felease - (Stucco should be eiloeed to stand and dry, etc.) (One cf the papers that used the above release *as the Providence Journal) t Release - (Lead Industries Benefiting by Pronotional Cacpelgn, etc.) (Tie tie* York Journal of Cosaerce rue one of the papers to use the above release.) fi Felease - (Motional Prorotlon Caspnlgn ha* direct and 1 needlate response,ate.) 8 (The above release was used in the following papers! Paint, hil *nd Cherical Feview Oil, Pslnt * Trug reporter American Carpet * Opholitery Journal National painters Kararine) Two colurn eat - "Landeark of tty Before Yesterday in Thadow of Yerld of Tonorrc*" Appearing In osrarine sections of snail dailies and lrre weeklies. 140 4 SI 757 870 U.17D TOTAL urkt ' g i Ahr T^Ta L f j l b , rii~: :.ix BOeTir. 1,077 17l,PAJ h* 171 ,7n v v>* 9 r v_% I I piajuijm'i .i i im <eywww(s **'* 'Iiws.!wpwwi|pp|fi IRIIBIIIWW! m mpmmmmmmmm { LIA08874 i 1. i F * * 1 r \ * r ` fJ r : - A$ . .*1? -1 j. *tm6uiiL<9a.i na4*i Advisory Conaltte# decline - Kalt* Laad.-_ Promotion Projra* PxhU'lt llinutesi c*f Sixth - LeceicLer 14, 1929 19 - mg tffLfpflKmgy.jyw? ggLa5,Ag-JISH03Biia Fecelrtsi White Lead Promotion Fund Subscriptions TOTAL p e c f ip t s ' ^ J,. ' t84,999.4 *54,099.14 Hsbursenentst Furniture, Fixtures end Fqulpeent Salaries Lead* * Traveling IxpenseS Patertalnaent and Lunch*on* Printlnj tUlllnc Illustration Office Supplies Miscellaneous Advertising Space Less riseount 1181,790.50 1.07n.9l Bubllcltjr Production TOTAL DISBORSncnrTS Balance Kovenber 80, 1989 . t 1,001.10 5,8Z5.P7 l,55.4f 711.41 110.45 5,F.''.M 1,510.40 541.11 iei.40 010.54 179,811.59 5,110.15 e,815.9 *110,455.85 ' 4,545.41 #154,909.14 * Includes cost of Increased sit* of 'Lead* I WHpii i u ufm N 2941.02  ijpw p .1 !'wwn.' ! * i i -j i j i $ ..->1 .^ 'i PWBPI 'i|ppip.Wl.i,W,p. LIA 08 875 \ Advisory Onaittee Ueetinc - Wntte lead -------------------Promotion Proera*. Fxhlbit "B" - Klnutas of ixtn -- V**ti r.f Uceab*r 14, "1519 -0 - gaiiEJ nrtrzjpt-postis COlfPAPircil OF 1^5 rxrgtiiTVHv EUWtt Publicity Salaries Office Expense Lead' Expenditures Jan. 1, 1939 gg.TsSo,i2:i, Estlnated Expenditures Jan. 1, 1929 p*9,n. im |5,0.6 *8,000 pjLt Approved htet IlS.OOO 8,885.87 4,800 ,8f# C,916.80 8,500 " 8,000 1,556.45 ,800 4,000 Kailin* Pieces, includlnj Postace Adrertlsinc Space Production 6,497.15 179,611.59 8,615.9 9,000 164,000 9,000 1,000 183,688.50 15,000 *10,452.88 tae,ioo *149,191.60 i Office Expense" includes! furniture, fixtures end Equipment Travelinc Expenses Fnterttlnoent end Luncheons Office Supplies Vlscellsneous melilnt Pieces includlnz FoaUf-e* includes: Prlntlnj Me 11Inc Illustration I - W'^W<.eusiwn:!,"--W-. ---nswe*'' I-I|ywrp,, < .1..wwu ' ! w **v ti I mmn ijn.n i- w "** 1W fp.y WLJjiiiiy;^ *-1*08876 HiMidiAMfilMt Advisory Cocslttee Pxhiblt C" UetUnR - Whit* Lead Klnu'* r cS Sixth Pronotion Progra " ............... fn-tlrr I Eeceiter 14, 1939 - II - mit ia - iso 4 cncuuTTQ* COST Magazines Fan? Paper* Trade Paper*. <>,657,019 ,071,964 --<igxlgg #140,755.00 37,tOO.00 30.t79.47 9,354,57* it04,12*4.47 0r* space eharg*. 3,300.46 Total Cash 1 __________ ___ Discount 6*00,934.01 Ret Space Chart* t 13,000.00 Patinated Art and Material XkQAZin* - 1940 1*13,934.01 Grand Total fggJtlgtflCT Saturday Pvenln* Poat CIPCULATIPM 3,103,019 gPAcr 1 pare rt* l/ pare EAR tntiT RO. TOTAL co?i 122. -CT2T #6,000. fvl # R*O. | /W^ .\ a ekviv-, *4,000. 3 It,000.00 Collier'* ,744,475 1 pice ivr **,500. 4 **,000.00 1/L pace EAR *3,160. 4 417,000.00 Better Hore* % Gardens ,000,000 l/ pace BA* #5,LOO. 7 ft',400.00 American Hose 1,750,000 1/2 pace BA* IT,765. 7 #19,365.00 9,597,494 PAM PAPEP? imiCAlTJ? CIECVLATICH I Country Centleaan Acrlcultural ,048,106 Leader* Ll**t _____ la2il 1,071,936 WBPP3WTW Grose Space Charge Total Cash Discount Rat Space Charge 1140,765.00 #139,3ft.16 AZ GRIT RO. TOTAL ! 112. COST 1 peg* BA* |6,300. 6 >31,600.00 1 pare DA* #173. Groan Space Charge Tr>t 1 Cash Macount K*t rp*,:e Charge t1 #77,100.00 '*4.4 2 rl 1 < <e .....e w * * * i-- eawtutattHaa^ 1 N 2941.03 LIA08877 ...... n-rmTf.lb . . i-AU.' 4&<U*fc* .. ...... .. ... , la'**ut* *. ............. - Art^isory Cosasittee Meeting - rMt Lead Pror>otion Program - -------------- - - ------ PxhlMt C* Minutes cf Sixth geetlr.r '___ - December 14, 1939 --- - - TTAtT PAPBPS - 1940 EypticAii?H :gKEIAint tmiT A2_ CftfT VO. IWS. TOTAL COST American Paint ft Oil Dealer 5,*74 American Painter ft Decorator 75,085 1 pare BkW #50.00 1 t 8,000.00 - v ':$'>t-v" * j= ' * 1 page BftW #50.00 IX # 2,000.00 National Painter's Vaguina 58,974 1 Pfa BkW #390.00 1 # 4,680.00 Painter ft Decorator 112,000 1 page BftW #00.00 ir # ,400.00 Acerlcan Paint Journal 1,905 1 page BftW # 50.00 12 # 650.00 Paint Oil ft Chealeal Fevlew 1,544 1 page BkW # 80.00 13 # 1,040.00 Hardware Age 0,990 1 page BkW #194.00 12 # ,fX.00 Hardware Fetaller 15,464 1 page BftW #175.00 IT # ,100.00 Aserican Builder 1 page BftW #500.00 9 # 4,500.00 ft building Age 69,755 1/8 page # 6.50 2 # 167.50 Aserlcan Lumbercan 9,461 1 page hie* 1107.69 12 # 1,299.97 Architectural Forua 27,018 1 page BkW #400.00 l * 4,800.00 420,110 Gross Space Charge Total Cash Discounts #20,79.47 242.f Vet Space Charge #19,926.5 iwuii1 "m .i.'.wupi mi 1 mm LIA 08 878 --in i -iBtoiftnrn i J"'' Advisory Connittee Meetlna - White Lead Promotion Progran Exhibit C Minutes or Sixth tsSi"{cTw, I -a Uli rJfcUCATlQjj gfA ^S1 $ cos? *A0A7ISK Saturday Pvenlng 7 BUT pagea $5G,000.00 8 BftV pages $48,009.00 Post 3 biW 1/C a $1,000.00 Collier's 6 Bfc* pagas 139,003.00 4 Wl pages $8,000.00 4 BW l/ * $13,000.00 Batter Bo ms ft Gardens tlUl/ $17,700.00 psgss 7 BUT l/ $,400.00 pages American Bo m -6 BftV l/ $13,00.00 7 Bfcff l/ $19,355.00 pagss pagas Total Magaslnes $115,900.00 $140,753.00 FARM PAPEP3 I Country Gentleman 6 BftV pages $31,000.00 6 BUT pages $31,800.00 Agricultural fi BftV pages $ 937.50 8 Bft> pages $ 1,400.00 Leaders Digest Total rant Papers $31,737.50 $33,00.00 TPirP PAPPRS American Paint ft 9 BAR pages $ ,340.00 1 BftV pages Oil Dealer American Painter ft Decorator 9 BftV pages 1 ,349.00 IE BftV pages $3,000.00 Rational Painter' a Magazine 9 BftV pages 3,735.00 1 BftV pages $4,600.00 Pointer ft Decorator 9 BftV pagss * ,05.00 1 BftV pages $,400.09 Paint, Oil ft 9 BftV pages 785.00 13 BftV pages $1,040.00 Chealeal Review American Paint 9 BftV pages $ 495.00 13 BftV pages 1 650.00 I Journal . Hardware Age 9 BftV pages $ 1,944.00 18 BftV pares $r,8f.00 Hrrdwnr* Petall*r 9 BftV pagas 1 1,710.00 1 BtV pagas $,100.00 American Pullder ft Building Age 9 BftV pages 1 4,715.00 9 BftV pares $4,500.00 3 BftV 1/0* $ 187.50 ewMpvnn j piij j i ii mi t n % 8 i ui.i .i.iii'. ww>.u)ppni|pj)p i e p ^ iM e i* e w * i",iwMi1i i i ..... w m i 'ih i .... m t pmi It mff&mtF** i1 mm <pwpgpi 'M'M WlWPHPWWWiyi T L IA08879 awM-"ni..ir. iiifi n'-i. anfeipiifif ii-'Sfai Advisory Ccealttee MeetInc - White Lead Promotion Prograa ' . 4 . EIBLI&SIM IU*LIES8 lt.?l SPACE rxhibit *C" Minutes of Sixth ' Mtla< tee-nher l4, id.'9 2X gPAqi 211 American Lu*be naan Architectural Form ` 9 Bkt paces I 1,170.00 IS BMW paces #1,299.97 9 fifcW paces $ 2,780.00 l BAM paces #4,900.00 total Trade Papers t6,0&9.00 #30,79.47 Gross Space Chares...............1103,688.90 Total Cash Discount............ I ,986.94 Met Space Charce....................1180,679.66 #04,34.47 # S,200.46 : ; #200,924.01 I i 1m ihabnlif i.n*n muttf-tii ijiiiiiMfirniiiH 'SwewreeBw w --e nw p.p iu i a vweiw^^iwvwffiiw' WWsr'p y T P ^e ^ BBP B '--(I I "WWWflJjppp> i* I  Min ryrV i i----- i. LIA 08 88 O ^ >. *- ^ y Adrlsory Committee Meeting - *hlte Letd Proeotlon Prograa exhibit n> Minutes of Sixth Mtlns teceeber i4, 1639 I - 8 - LAj LS. m.n LfAL PBQMOTIO* I -.'IVl* amciTJns ,. Advertising space uA production Continuing preaent collateral actlsitless $03,900 . Office axpanii, lncladlng salaries (l) Lead" (portion charged to White Load Fond) $ 8,500 $ 3,500 Reprint, *What to Expect froo White Load Paint" (0,000 coplea) Broadside, dealers (9,000) $ 1,T00 $ 1,500 Stockholder and enployee leaflets $ 600 I hallinf 1,400 Publicity $ 10,000 field Work with Journeymen Painters Contingency fund $ 6,000 I 4,900 #51,900 fJgIPXg* Estimated receipts Estimated carry-over I #25,000 # 16,900 #51,900 ' iigwa ji'isu1 je" i-m mm N 2941.04 ij 'p mpmuw i''-^pep^w^wwi|pwP'm"1 'w -........ r-Yf^^-^----^. , LIA08881 n^Vri ~i1i8tfnriir,"~ I Advisory Committee '' Fxhibit *e ............. I Meeting - Walt* Lead Minutes of Sixth Promotion Program __ Meeting tc*sbr 14, 1929 - fee - OTITED STATES DEPAFTMFJIT Of AOFICULT0RE J FOKEST SEhVICE ; . FOUST PhODUCTS LABORATORY Madison, Wisconsin j Move*ber IS9, IMS Mr. F*llx Worwser, Secretary Lead Industries Association 40 Lexington Htw Hew York, M.Y. Deer Felix: You may recall our conversation in your offlc* whan w* war* discussing the formulas for pure whit* load prepared paint In which 1 expressed misgiving about the low content of pigment In some of these paints. Further consideration of the subject leads me to write you about It because I feel sure that there are serious dangers In the situation about which you should inquire very carefully. You know that we have long emphasised certain impor tant advantages of pure white lead paint that cosmend It strongly to many paint users. . Two of these advantages are particulsrly pertinent to this discussion: (1) white lead paint. In the fora of aoft paste. Is practically a standardized product In the sense that, though sold under s number of traoe brands, It has essentially the sane exposition regardless of brand. As a result It Is the only white paint that nontechnical persons can buy with full assurance that they are getting a product of best quality. A further result is that recognized standartls of proper use of white lead pelnt have ben developed so that disinterested organisations such as the lusher associations, the bureau of Standards, and this laborstory can tell the public In simple language how to use white lead correctly. (!) Because of the uniformly high quality of paste white lead as well as certain of Its technical merits, the outstanding characteristic of pure white lead paint has ben reliability. Wlth.no other paint can the user tell beforehlind "just what service he can expeet and with no other paint Is there so little danger of falling to get the expected service. If by promoting the sale of the new prepared white lead paints theaa two outstanding advantages of pure white lead paint should be destroyed or seriously Impaired I ea afraid that the ehlte lead producers will lose far more than they can aspect to gstn from Interesting the smeller paint manufacturers In the sale of prepared ehlte lead paints. Furtheroore, If the fine reputation earned in the pat by paste whit* lead Is I ftl <ur# th* pr*nt !ntrt in pr*p*r*4 white lead paints will prove short lived.* i *.*..eimwi' " .iiu a'. ewj I'.evewn ,.Mewmiapw '"ee . i wyu.jjn 1 l 8 ! ^ > ' ' f > . ? v . a iw a wnp n 2941.05 it i "m m mt mm i ^.turrihto-a -fraJOt^, T LIA08882 mm HUm Advisory Committee Veetlng - Whit* Lead fl Promotion Program Fxhlblt Wlnutes of Sixth BaeJK^H, 16*9 - 7 urirrr s t at es l ep.J'Tk t w t or ag r ic u l t u r x (C^unud) Paint from soft oast* whit* leadt Coeposition ihlnned nth (Lilt) Composition of >7-yp^, Ltc^ ir fid SB Whit* Lead 89 Linseed Oil 9 Turpentine fi Drier 1.889 1.159 .77 8.000 0.15 1.869 4.159 am .15 .88 .878 .045 .oci Total 100 8.008 3.1S 6.150 1.000 i r 1 > ; I Prepared Pelntt White Lead 80.0 lb. 1,074 gel . .188 gal. Linseed Oil .84 X 40 - 88.6 4,S0 .880 Drier and mineral spirits JCx 40 - 6.4 .985 .181 100.0 6.849 1.000 r p* Tht paint on which the reputation of white lead reats contains 5.6 per cent to Tolume of white lead pigment, the tot; 1 nonvolatile natter Is 93.4 per cent, and in the dried film the pigment la 7.5 per cent by volume, for the pre pared paint the correspondirg data are 16.9 per cent, 84.9 r per cent and 19.9 per cent. I realise that the prepared paint la cade lth white lead of high oil absorption and high opacity, which gives It a consistency end ^>peiranee In the bucket much Ilk* real whit* lead paint but certainly doee not make It a paint of comparable quality or utility. I am ready to recognlr* that there msy be some slight difference in the optlmua ratio of plgeent to t"Ul nonvolatile for the different f vhlte leeds but 1 am certainly not it all ellllng to concede B that It may be of the order of 0 per cent In place of 7.5, t mm J ii S!(9eWWW5PPi? U.J(..fP WH04M yyiimawqwmqpupmi i i\ Im m s i>w ii inn 'W r m pP-WmwPWswwp1IIIw-- *'" wmmmm vmm^mrnrn m'm^m iiissiy" LIA08883 Advisory Coaaltte# Kaetlng - Shit* L**4 Promotion Progrsa Exhibit E Minutes of Sixth WcKUM*, 1U9 - 88 - cmirrt bt at f s d ppapt v ps i o f ao f ic u l t t o f (Continued) K# Bust recognise, of course, that If prepared white lead paint la to be made bp plnt eanufacturers and sold to tha paint user In cospetitlon with paste white lead, which does not go through the hands of a paint manufacturer, either the prepared paint Bust sell at a higher price or It Bust be cheapened In son# say. Personally I think that the former T course cust be taken If the two great merits of shite lead paint that I have mentioned are to be maintained. On the other hind, If the latter course Is decided upon, Z think . that It would prove eery such better In the long run to cheapen the oalnt by adding barytes, nagneslua silicate, or something of that kind so that the plgnent content could be kept high and, further, so that tha buyer would be less likely to k 1sunderstend tha quality of the product he la buying. Ho doubt I have selected one of the least satisfactory of the new prepared white lead paints at ay exazple. The forault of the one cade by Hooker, however. Is not ruch better, or. the other Hand the one Bade by Petek In Milwaukee, rhlch I believe Is the pioneer If w# except Eatlonr-l Lead's "Liquid Lead," carries a nueh R^re substantial proportl'Ti of plrsent. T rhould Ilk* to get a fairly god rerket picture of this situation and have thourht of writing to the list of uanu- fer'urers of prepared white lead paint that you gave e In York, mklnr thee to send ee sample labels, the fnnaula If n^t given on tha label, and the color cards. It occurs to e, however, that yu Right not wish ne to rt>V* such use of the list you gave re or perhaps eight be ln*erested In collect ing the IrfortJtlrn yourself and then passing It on to ne. Please let ne know your thoughts on the natter. Very truly yours, r. l . e p o t o f (s ic me e ) Senior Chemist I * I ' qiwwwgBlpil^PPWP.i.W'J b b.w iu iiiis ij mh is , ininjumtini LSI'H" me. w j iw u m '