Document qk2Dxz2p6n0d0YMzb47OV0GeG

I - 'f l , i 1 J *3 0 . 1 i i < j LI A17154 LEAD INDUSTRIES ASSOCIATION e c a s t 41a * arnccr HTW TOM IT, ft. V. oeeaber l, 1J59 80BJBCT: LEJU? jCWOI PXCWW8 To the Induetry Development Ccmlttoe of the Lead Industrie# *iccltloi Ttl letter refer* to the iwnruiiliii on the subject "Industry Cereloprsest Fuad, Beccnecnded Budget for I960* sent to the Industry Drrelojeaeot Catlttee on loveater 12. It be* specific reference to Itea Jo. 35, Mot ice Picture, la *>-- neaoran&s. In this connect Ice ve ere attaching a acre de tailed proposal for a pronotictal flla tor th# Lead Industrie# Association prepared by our edrertlsin* agency, 0. 8. iy*cn ft Ccnpeay, Inc. Please note particularly that an initial study of tte problen ahcxild be undertaken at a coat of 83,000.00 to deeelcp a cosplete flla treatment for approval before psni.uft lng vlth the waking of the flla. (p ry truly youre. r^r Att. Treasurer LIA17155 -* - r : .* n^n -- Cl ?>i -. a pr o po s al rat a pr c mo t ic x al rax rat IXAD DGXBTRIXS ASSOCZATZOi prepared tyi (Revised: 0. 8. Tyson A Crnpeny 230 Park Avenue fc Tor* City, X. T. lovanber 12, 1939) wn Ai everyone uiocltttd with the current advertising, publicity and nsaerrh program of laad Industries Association is wars, the progT-- la dealgaad to Inspire new thinking about Lead. lead la today featured la the design and production of nee products, architectural Innovations, paints, vibra tion dampening, sound attenuation, cerselcs, radiation ahlaldlng and electronics. Tbs unique properties of lead dally proolsa new areas of successful application. A veil produced flla is a prestige building prcaotlcnal-educetlanal tech nique of proved value. Such an LIA flla can be designed to ilrMart lie Lead's story In teres of processes, applications and agresalve research. It vlU be aloed directly at UA'a oultlple audience: ambers, lead buyers, design engineers and the general public. Ibis last group, aa preliminary opinion aaepllcg reveals, la voefully unlnforeed about Lead, Its qualities and uses. About Lead's place in tbe Jtaerlcan Kaxwj tbs blackout of knowledge la total. Bere la tie result of a randan sapling: Moat people could neae three producers of steel, aliulnm and copper; nene, sore than one producer cf Lead, very lev could even cane ere. 8tel is considered tbe cost use ful octal, quickly followed by alvssirm. Products of Lead Included: lead pencils, sinkers, colder, toy soldiers, bullets and by tbe fev suto-necbanles In tbe saxple ... "car batteriest* A question on the selection cf copper or lead roofing saterial fotad tvo contractors selecting copper and tbe rest of tbs ample not vesting altber. In all fairness, It rust be stated that professionals who use lead cer tainly are sore fsaillar vitb tbe eleacst and tbe firm vho produce It, but for tbe aoet pert, only its use vltbln their Industry. Tbe cersalst, tbe architect, tbe designer, have a aare thorough understanding, but even here ve feel that this knowledge la Halted or disproportionate to tbe general level of lnforeatlon In regard to alualcua, steel end copper. It Is Intended that tbe proposed flla be preaestod as tbe highlight of tbe i960 LIA convention In 8t- Louis. It could also be an Important part of the i960 Design S^lnccrlng Shew exhibit and any other shows la which the association say subsequently decide to exhibit. This flla should serve as an exciting nnd functional tool cf ccmunlcatlcn to be used as an educational feature in Dcnrie theatres, ns a public service tlae short on television. As a service offered by LIA this flla would he available to oducatlciial and professional societies as veil as to seining, cerselcs and Industrial design schools. jHHJHj,,!1 ,n n)l N 3384.01 l!WPr^pp*WfW iiuMurniw"-*1 u n p'j ms LIA17156 ' i r^nriHi *" -- jL.I.Ali. 0 ] i ItcpoMl for i Praotlcoal flla fag* t Tbs objsctlw of this flla Is thrss-fd&j 1. To inspire tbs dni|sr la Industry toward son eraatlv* thinking la tbs u m of land. 2. To enhance tbs laags of Lead as a progressiva artal, produced by sa Industry that paoas tbs tines through research sad developsant. S< to abov tbs potential laportance of Lead la good design ... boor It bos been used tcward this end la the past ... bov its only llaltstlca as a versatile aetal la tbs Bind and creativity of tbs designer. Sm file should bare two anjcr scctltne la order to aecoapUsh Its ob jective# i 1. Tbs Lead la Industry today. 2. Lead research and the future. Ocaerally, ths overall those of the flla would serve to asks people Bars sarere of the potential of lead and Its use la everyday life. Load Is all around us. Lead la la the facade of ths new Lord h Taylor store la Oardca City, L. I. lead pignents fora the basic protective coatings of our tlae frea bouses to stcmlc suhoarlnc*. Lead plays an lspcrtast part la the successful coeplctlcn of the Slogan Pcwcr Project. It goes to sea ca s destroyer It gives brill lance to Pittsburgh Plata Qlass Spendrallte. It protects bridges. It is the heart of s stereo cartridge. It adds character and color to eantesparary apartaest bouses. Lead is color, design, nineties sad progress. Wc propose s color flla of about 15 aimrte* la length, a flla *> the audience feel all of these things about lead, as veil as see thorn. Me vnrt to surprise then, shock than, sake then eware through brilliant color and good design of all the things that they never dressed shout Lead. for contrast, variety and background, vs night introduce details fra the long history at Lend uaoge. Wc Bight go back to Eyeantine prints sad etching!, or shear artifacts that prove that this artal vaa la usa near the Dardanelles In 3000 B-C. Through ths Assyrians and ths Cbaldeaae to the Basterbulldcre of Rose and the Lead-loaded dice of the Qrock gasAlarc, the history at Lead Is an exciting ooc ... and for ths nest port, uakacaa. Hcwercr, rather than detail a ponderous accounting of tha history, vs roild veavs it la and out throughout ths flla, ca^arlzg ancient uses with nodarn vbere applicable. When v cover the functional use of lead in Industry, ths focus vtll be ca closc-up action. lynaalc sound effects and aausle track will bs synchronized to go with it. Never pausing lccg at nay one use or process, vc build on overall effect that lead Is funct 1 cnel, Imaginative and la We vculd vat to cover lead in the connica Industrie!--In glass!, cnasals, nd In glass. Wo can use an unusual approach here If v* like. Perhaps i MUtfWLWpSHU "' NT UJSSJumnwpy - i gwg#Wj",|w'> r:<a)*>t '^aeLHw. W-W)auiw.'ii. aw*w * a pssrw ww*wyffa^'w.',l^'nHwjMii>B,'j;'1^ y;j!; 4Jggjtjfpw LIA17157 w-- J .. --I'rMir- -nU tit.-f*i .i. - r. ! ' t ; * Proposal tar a Ereootianal Kim Pg* 3 w can shoot a good deal at this section through optical glass and load crystal* Through distortions sod patterns of glass and csrasdc materials, v* again esc crents d c v Imago* abort tha beauty and utility at lead. Sils section leads naturally Into sequence* abort the future at lead. Us vant the dssl&*ar tad tha nrehltsct to think of load when he thinks of mrtala. That Is why there irill be strong entasis In this film an the work being gone In laboratories both here end abroad In basic sad applied lead research. This file footage provides the best naans for X1A to give publicity and support to its aggrossire PhD program. B* We hare gene this far without *861100104 the one area that will pctslbly anke this file outstanding .. COLOR, fros the Rod lead coatings on bridges to the brilliance of ceramic glazes, lead plays an Important port in adding excitement sad brilliance to design. Through s kalrtdascople use at colors and textures on buildings. In paints, glass, a new area of lead begins to open up to the audience. Certainly this proposal only begins to touch on the potential at Lead c* an exciting file subject. Pram the mini rig to the smelting to the Incorporation in the finished products, us* of the file medium offers an artstanding promXlon.nl opportunity. In order to allow the selected flla company to do the research of location* and background note rial which would be necessary to do a story synopsis or treatment of the proposed file, our loaedlate financial needs are $3,000; this coat will be deducted from the total coat cf the flla. We would then be presented with a complete film treatment far approval and additions and deletions. Estimate st this time, after contacting several reputable motion picture firms, on the cost of producing a film of the scope, quality and type necessary to do the kind of promotional-educational Job we haw* before us ... with the studio and on location work ... world be a figure not to exceed $50,000. This Includes T"y*co service fee of 15$. A more detailed accounting of this figure can be made after the treatment is written. We have already rcemmm ni)cd that the film be shot In color. Wa would like to make an additional rcccauendatloo tht the film be dene In 35 am ioetman Color. Our reasons: 1. Should theatrical release be possible, the film would bare* to b* avallablo la 35 2. Beth color quality sod block and white quality at reproduction (l6 an) arc far superior when reduced from 35 sm. In any case this can be discussed at length after the treatment has bass don*. . j j u >1 ijwijri.L meg--in j w^iffyeweeawipwivwim my niirwir* wjugwim > xiy^KDn..^ LIA17156 <^tim Proposal for a Promotional flla Pit* 4 Another thing to consider la the design of any industry film la the factor of Tiaslenes. Though each part of the action picture met have a tlaely feeling, It tuet alto be at fretb and Interesting five or tea : year* free now at It it at the flrrt shoving. Wt hope to design r flla In such a vey. However, should hew developments appear oa the horiicc and should we wish to Include these developments at 1 they occur, the flla will be designed frea the beginning to include a lift-out section, where each two years, or five years, cr as we feel It necessary, the flla is brought up to date at a luminal coat. flla Publicity and Prcaotlon 1 At thla point, vs would like to say a word about the distribution and prcmctlcnal services available froo 081 and the flla ccmpesy which asks cur flla. the eaapony will take available to us up to 160,000 individual greupe ... sen's and vonen's clubs, religious and Industrial groups art ' educational Institutions. Television bookings caa be arranged through networks art short flla subject distributors who will at no charge distribute the flla art report showings to us. i * * i v'ii 1 *mu. i p..'" ) jBfgaitggyyp*1 'MTT'.J " -u p w imu u p . w h ' nvi. r.'P1^