Document qdmM3j9krd2Y9mjBrMG6Qzg6G

Jv29031 0 0 0 7 -S W P -0 4 1 2 1 1 When, yotl are consider} paint Lor your house don't be /oo/< d by a "low price" and flowery promises. Low Friot?" p^|5|h|': "^hjeliap'*;1'' psintsriii^ijiiaidiSi of di'S'iporskitrijn ma'erinls. Il rri.y like paint----and lonk Lite paint Ru*" Vwhr*n yrm come In pul it on yc'-ir house, the excessive cost is liaole to be rra^f/c. MAKE THE FORMULA TEST If you wart proof that those "cheap" brands; a-rc feiavply inferior paint--just com pare the formu a with SWP, The diffcience in the mg! udientis w131 arnazi.: you. F'or example, say: yon are buying Outside Gloss White: Note the; big; percentage of White Lead Garhon-a re iancL White Lead St-dpha te used tr. fine old SjWP Outside Gloss White. White ieadi"ishovjidi be the foais/c" ingredient of all white paint, and light tints- It is to these paints exactly what flour 'tfei;i;to,,b;fea<31.; -^yieihoW-^EhjUch 'lesS' oC this basic ingredient is used in the: .mv cringe "cheap" white paint. Zr.TC t-fxfi'df',: anntlict ctisLly pigment, is the ' next essential ingredient. A liberal percentage1 of zinc oxide combined, with a large amount of white lend makes1 for a fj^ildjjjrifcecf u/i:--such -as the rorpiula of SWI1 Outside Gloss White House Paint. It assures a finish of superior wearing quality. More `ban 90%. of the pigmer.t content of SW]jSjjf Outsrae Gloss Whjite^^'rriade up pfthese two important ingredients--white lead : and, zinc oxides, In the majority of "cheap" white paints you will find only 50% or /(HR.S1.' It: is t he liberal quantity of this expensive basic material in every ____ ran of SWF Outside Gloss White that,; gives; thisi! fine old paint its remarkable covering capacity. In the darker colors like browns, .and greens, the "baiancecl form.ti.ia'* of SWP is even mure important. Naturally, these dark colors can.confcam little, if any, opaque white pigment such as whii e lead or zinc oxide Sherwm W>hiarru? have the pick of the world's colors- SIl c i win-Williams Dry Color Works produce practically everything except the natural earth and mineral colors. That is why SWF colors are so rich, so permanent and so true to lcharacrler. . Greater durability of the paint film on your house is assured, by SWP due to the use of a specially treated, pure linseed oil--made in. Sherwin-Willla'ins' own. linseed oil plant. 1 ''*( *!. ' l' ' Fine old SWF* because it, is pure paint, covers at least 44 per cent more surface per gallon* gives a durable, beautiful film--and usually lasts 2^ times longer than the average; "cheapo'NipainL It costs more- per gallon. But by file job and by theyea.x it costs much less than cheap, low price, inifelirior paint. : Which would you rather; have?; Lont Miss the Important Information Iaside -- LOOK/ Costs Less on Your House Than Any Other Paint HOUSE PAJt you rsither titan ho costs. Paint should protection you &ec. t years of. wear. Com) with. SM P,-- i.ltcv irr. same fn the.1 can yet <: l(]n s(|iinrc font more. SWp Ilou-iL* Paint is exacting care from th< terials. , It is made o Ifi rally balanced for costs;'more co make SWP than it does paint but Ic costs y vuur house. S-W 1'aiitr I'roduc lI.R worl.i tiver m fnmou!* trad*- 0O07-SWP-041212 023453 0007-SWP-000124605 For Best Results and Lou 'St Cost-- Use fglll i tl-.i L WESSON'm PillPlT ECONOMY 8WP CHEAP" p AiNhr SiWPla wlni'wwsMB1 car* fcuir--Etoe btm `thosp"Jwi'ttehcttist*5!--tm th*matf'Bspwalws Itpiumt iJit wii'i fcr *ruuJ> -- 4h imna* ueonon'jMl " ' mwtifiv omri buy -- nlumuiy for nine ibh mart only- Slcr*'* to im -- Iguariultegd to fenSt bHW, COM long*? thit Uutb shoue Hu high mt off "Cfinp" Pilrrt. d nut Ins tee* scar of wsricp than any paint . ' nsdlc. Mm* * t)i* f 0007-SWP-000124606