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Index to Ethyl News" 1938 Advertising "Etlnl Ads in the Making" "Ethjl Road of 193*'* jS5UC p. . .February Miscell. Articles "Vice Pres. Midgley Addresses Houston Chamber of Commerce" .. ... ........ ....................... January "America. A Country Competition Built*' ......... ...................... January "Ethyl Gasoline" ......................................... ..................... January "Ethyl on Top of the World'*---McFarlane's Alaskan Flight . ... .. ........................................... January "No\el Device on Louisiana Farm"--Hider's Invention - ... Januaiy "American Industry Leads in Research" , ....................... ........ February "Canadian Forest Fires"............................... ...... ......... ,....... .............February "G-Man of the Rails"--Sperry Detector.........................................February "Eth\l in New Paramount Production of 1938".......................... .February "Ethyl to the Rescue"--Toronto Harbor Police ............ ,........... ..February "Declaies Wealth Now Widely Diffused"............... .......................... .March "What is a Friend" ................................................ .................... ...............March "Carter Carburetor School Expands".. ..... .......................................... March "America's 11 Million Used Car Families".. .. . .............. .....April "Mexico-Alaska Highwaj" ....... ..... ....... ............................ .April "Five Thousand Years of Glass Making"..... . .................................. ..May "The American Way" .. .................. .................. .. ...... .......... .... . May "Putting the Camera to Work at Blending Plants"--Baldwin .......... May "Anierican Opportunity Contributes to High Living Stand'd" ..... June "World's Most Precious Element"--Radium.............. .July-August "Louisiana State Police"..............._ ...................................... . July-August "Petroleum Brain Trust Saves t\S.'*~, . .... ..................... July-August "Day of Diesels Far Off".. . . ..................................... ......... . July-August "Sound Business Management America's Succes".................. . September "Blue Water International Bridge"--U.S.-Canada .............. . September "X. Y. World's Fair Mecca for 1939 Travel"..................... ,, September "Eth\l in Turner Valley, British Columbia".......... .v................October "Taxation and Your Savings".. .< ............................................. October "New England Swept by Wind and Wave" , .............. . ... ...November "From Strawberries to Oil" (Centralia, 111.) ............................ Novemlier "Yearly Model Change Stabilizes Work in Auto Plants"... . ....November "Do You Know Rome Cylinders in Your Car are Cndermnirished" ... .................. , .................... November "Mr, Kettering Looks Ahead" . ................... .... ......... .......December "South's Tallest Highway Bridge Opens"................ ,, ....... ....... December "Hiulnvax Lighting in Ontario".......................................................... December "Only One Fuel Leave*; the Pump" ............................ .December Appalachian Electric Power Co. Trucks . ... Vuscnttte Transportation Co. Gives Luxury Ride............... Century-Old Brewing Concern Goes Modern--Labatt Limited hsuc November December December GENERAL MOTORS PARADE OF PROGRESS Baltimore Div. in Charge of Ethyl Exhibit . .... . .. . Ethyl Takes G-M Caravan over Mexico's Mountains G. M. Parade of Progress Featured in X. Y. World's Fair Preview . . ............... ... March April . June MOTORCYCLES Their Aim is Service Equal to Their Product-- Harley-Davidson ................ ................................................. June Louisiana State Police ................... . ..... ................................. July-August Motorcycle Club Visits Des Moines Clinic..... . ........... . September Citizens of Jackson View Mississippi's New Highway Patrol . September Two Motorcycle Records in as Many Hours--Roland Free December RACING Sir Malcolm Campbell Shatters Speed Boat Record .... , January Eleven-Year-Old S. African Champion to Race at Akron-- Soap Box Derby........................... ..................... .............................. .... May Ethyl Wins Pacific Coast Stock Car Championship Race . -December TRACTORS AND FARM EQUIPMENT Massey-Harris Offers Twin Power.......... ................... . .. January Snow Plow Outfit Conquers Minnesota Drifts...................................April An Iron Horse of the Plains...................... .............................................. May $25 Tractor Saves One Team .....................................,. ... .................. June High Compression Tractor Saves $50.40 in Oil ....... ................. . ..June Memphis Carnival Features Streamlined Parade-- Oliver Tractors ............... . ........ ......................................... July-August Illinois Man Steps Up Power of 287 Tractors..................... July-August A Hobby That Has Lived for Three Generations-- Elk Farm & Tractors ........................................ .... September Tiactur Performance Dramatized for Indiana Farm Bureau September The Birth of a Name--"Tractor" is Born.................................... October Minncapolis-Moline's 1939 Comfortractor Makes its Debut .November Alberta Gathers Richest Crop in Decade.............. ... .. December Three Out of Four--Rees & Wheatland Fuel Economy Test ..December Army Tests & Equipment Mobilit> of Army's Mechanized Brigade Astonishes Ob-ervers .......... Kth\l Become* Daughter of the Regiment . ....... July-August .December Automotive AUTOMOBILES English Ro\a1t> Select American Cars ,, .... ... May Horseloi* Carnage Makes Appearance Again in Helen.u Mont. ., ........................... September Tran-port Ancient and Modern ......................... ................... Deceml^er Ethjl Wii: Pacific Coast Stock Car Championship . ... ...... December BUSSES AND TRUCKS Tank Truck at Globe Pump, McPherson. Kansas................ .January Standard X. Dipla\ at National Motor Truck Show ..January Dave Steel Co. Truck. Ashville. N. C.................................... .....January Goodwin C'o. Truck. Jackson. Miss. .. ...... January "Truckei- Urge Repeal of Federal Gasoline Tax".,,........... January Sunset Oil Co* Tank Truck and Pump ...........................February Richmond, Ya. Delivery Service Truck at Clinic ..........................March Dominion'* Oldest E\pre< Company, etc. .......... .......................April Strange Vehicle for Lincoln Tunnel Service......... . .... .. ., April Unusual Haulage Problem Aided by Ethjl..................... ... ..April New Equipment for New Product--Bachntann Pet.-- Century Eth>l .................. .... ..... . May Continental Oil Co.'s New Streamliner .. .............. May Novel Exhibit Tours with Ethyl--Achu*net Process Co............ .. Mav A Million Miles on Ethyl --Still Going Strong-- Paul.-eu & March June Etlnl Brings Beauty of "Smokies" to Tourist-- Bridge! s Tour- Co. July-August Uimunl Truck Job Gi\e* Designer Good Results-- Dual Engine .. . Nature Puts on Annual Flower Show--Martin & ... , July-August Moran Fleet July-August Pacific Coast Dtv.'s Motor Clinic--Chevrolet Truck................ September Ethvl Engineer Instructs Capital Transit Men .................. October X. J- Trucking Concern Steps up Operating Economy-- Cardinale Oorp. . ....... October Tlnee Sponsor* Conduct Road Test--1939 Ford Truck . .. October Page sixteen Aviation Ethyl on Top of The World........................................ , January New Type Plane Developed for the Novice .................. January With Sir Hubert Wilkins in the Arctic ............................. ...............March Government Training School at^ Randolph Field. San Antonio . March Junior Birdmen of the Navy View Ethyl Film ........ , ..... June Activity of Materiel Division--Army Air Corps ........... . ..July-August Man's Latest Creation Visits Stone-Age New Guinea July-August First of Pan Am.'s New Fleet Takes the Water,.......... ............... October Portable Mooring Mast for Goodyear Blimps ..................... . October They Saw Five Suns in 91 Hours ........................ ................October Col. Roscoe Turner and Plane ............................ ........... .....November Landscape and Skyscape--Glenn L. Martin Co............. ...............November Clinic Here & There--Dayton Clinic ............................... .............. January Make Toledo an Ethyl City ........ ............................ . ......... February The Clinic Gives the Answers >, ....................... ................. February N. J.'s Governor Hoffman Visits Ethyl Clinic in the East ..February New York Clinic Meeting for General Office Staff........................... March Richmond Clinic Scores in First Round ...........................................March Ethyl Motor Clinic at Columbus Attracts State-Wide Attention , April Clinic Clippings ............ ..................... .................... ........................................ April Clinic Clippings ..... .... .. .. ................... ................................ . May Ethyl'* Pacific Coast Div. Open New Home--Permanent Clinic . . June San-Francisco Mfr. Tests Clinic's Appeal........................................ .....June Sunset Oil Co.'s Motor Clinic ..........................................., .................... June Ponca City Man Pioneers New Service in Oklahoma ........... . June Oklahoma Highway Patrol Helps Open Motor Clinic ...................... June Ethyl Clinic at Akron Gets Official Welcome ........................ .. ..June Clinic Clippings ...................................................................... .......................... June National Meeting of Clinic Managers ............... ...................... June Associated's Motor Check Service in Los Angeles............ July-August Special Motor Clinic Meetings for Baltimore High Schools .July-August 100 New York Guardsmen at Motor Clinic Review............ ...July-August Atlantic Refining Co. Executives Attend Special Clinic Showing .............................................................. July-August Ethyl Host to Army Transport Men. Camp Holabird. Md... Tuly-Aucust Kingston. N. Y.. Mayor Gives Ethyl Clinic Official Welcome .......................................................... . ......... July-August ETHYL NEWS Issue Ethjl Clinic Holds "Fight" Party in Indianapolis . .. .July-August Service Manager Appreciates Clinic--Columbus, 0........... July-Augu&t Penn. Farm Bureau Men at Pittsburgh Clinic.........................July-August Garage Organization Starts Own Tune-Up Class-- Motor Trades Assn......_....................................................................September Allen Tune-Up School First Graduation ................... .... . September Motorcjcle Club Visits Des Moines Clinic.................. ... ..September Yellow Cab Company Entertains at Cleveland Motor Clinic ...September Iowa's Governor Opens Ethyl Clinic in Des Moines ........ September Tractor Performance Dramatized for Indiana Farm Bureau September Ethyl's Baltimore Division _ Clinic Has Preview . ...... .. September Activities at Pacific Coast Div.'s Motor Clinic.................... .......September Dynamometer Service Now Available to Manhattanites . October Army Engineers Include Ethyl Clime in Their Training-- Ft. DuPont ...................... ........................... .October Motor Clinic Welcomed at Hagerstown. Md. .... October Request from Richmond for Clinic's* Return ................. .... October X. Y. Division Clinics Open Fail Season............................... October Wood Esso Servicenter Tunes-L'p with Chassis Dynamometer ..................... . ., .. > ......................... . . ......... November Chicago Div. Motor Clinic for Rose Polytechnic Inst. Terre Haute ......... . .................... ........................ . ............ November Nebraska's Governor Opens Ethyl Clinic in Omaha ..........November Knoxville Gives Its Approval of Motor Clinic.............................November Ethyl Visits National Capital ......... .....................................November Joplin (Mo.) Hotel Guests Show Interest in Clinic.............December Newburgh Area Gets Another Etlijl Booster ................ .............December Shreveport Sees the Clinic................................................................... December Eth\l Raises Pressure on Davey Units,.................. ................. December Socony Vacuum's "Flying Red Horse" Sound Car Tuned For Ethyl ... ,, ......................... ..................................... December Customer Campaigns & Service Stations Modern Merchandising Their Slogan--Rhoads Bros...................... January Ethyl on Top of the World--Service Motor Co................ . .. January Pump Markers Proclaim Grade as Consumption Makes Record January Service Station has Novel Feature--F. I. Dewey.................. .February Sunset Ethyl Gasoline Pump ................................................. ..............February Gulf Service Station Salesman on Skates--Toledo ........... February Another Ethyl Booster--Stand. Indiana Station............................ .March A Servistation for City of Tomorrow.................................................... March Oklahoma Jobber Features Modern Merchandising-- Claire Robbins . ................. ........................................................... March D-X Ethyl Balloon Makes 1.300 Mile Flight.................................. ...April An All-Ethyl Station--J. S. Farmer Gas & Oil Co....,......... ApriJ New Premium Fuel for Canfield Oil....... ................ .........................April Sales Down--Profits Up--Noyes Garage. Evanston................... .. June Standard Oil Co. (Kentucky) Sales Campaign ... .............................June Shell Ethyl Campaign in Northern New England .......... ............... June r_____________r.u..i dp./' .... c_____t.. z-1* a______. Dynamometer Service Now Available to Manhattanites-- Gulf Station .... .................. .. . . ..... . .. ...............October Ethvl Takes Part in Humble Oil Sales Contest Meetings Even the Old Horse & Buggy Boost Ethyl ................ Wood Esso Servicenter Tunes up With Chassis Dynamometer ,............... ............ New England Swept By Wind and Wave Newburgh Area Gets Another Eth>l Booster . .. Issue ` October October November November December Exhibits & Expositions Stand, of N. J.'s Display at National Motor Truck Show January The Gilmore Quincublets January Phila.'s Shrine to Benjamin Franklin and Advancement of Science..,. . . ............ . .... ... January Hartford Auto Dealer Has Own Show January Millions Will Travel Highways to 1939 Fairs . . .. March Engineering-Architecture Day, Clemson' Annual Show May North Carolina State Chemistry Students Exhibit Model Ethyl Dow .... ........ ......................... -................ May International Petroleum Exposition ........................ . . July-August N. Y. World's Fair Mecca for 1939 Travel . . ................ September Unique Exhibit at Michigan Petroleum Exposition . ... . .. September Ethyl Demonstrates in Novel Tie-Up at Tennessee Festival October National Ref. Co.'s Exhibit at Washington Co. Fair .. . November Golden Gate Exposition Petroleum Exhibitors, Inc................... December Safety Traffic Safety Becomes a Science ............................... ..................... March Safety Topics..................... . ... ......... ............................... .......................... March Personnel Items Meet Mr. Tully ........... ...... .. . ................... -......................................... January Meet Mr. Fricker,,.,......... .............. ......... .............................. .February R. L. Jordan & A. B. Wyrick at Springfield Airport...................February Chicago Farewell Party for Dees & Colvin.........,,........ ......... .......February Organization Changes............. ........ .............. ..........................>--..........February Meet Mr. Costello.......... ............................................................................ ...... March Ethyl Heroine--Allie Grady .. .................... ........ ...................... April Chicago Division Meeting.................................. ........................-........ ... . -April Meet Mr. Martin..................... -- .................... -......... --.............. -.............April Ethyl's First Fleet School.......... .............. .. .......................................May Meet Mr. Pope .................................. .............................. ~ -......... -....... -- -. .May Pacific Coast Division's New Building ...............- ............................ .June Meet Mr. Krieger................. ....................................... ................... June Ethvl-Agency Golf Match....................... ............... .......... July-August 15 'Year Service Awards........... ........................ ............................September Baltimore Div. Fishing Party, ......................................................... October New Plant at Baton Rouge..................................................... . November Births Mr. & Mrs. C. E. Colvin .......... . Mr. : Mrs. Helmer A. Abramson Mr. & Mrs. Edward Johnson - Mr. & Mrs. James Y. Carlisle .. Mr. & Mrs. Merritt E. Collins ..... Mr. & Mrs. Roy J. Monohan ...... Mr. 5: Mrs. Richard C. Murphy..... Mr. & Mrs. Howard Pearsall Mr. & Mrs. Paul Johnson .... ........ Mr. & Mrs. Gordon Conner ............. Mr. & Mrs. Merritt Martin ......... Mr. & Mrs. Frank Stafclein ... .. Mr. & Mrs. Eugene F. Garneir . Mr. & Mrs. Matthew A. Taylor.. Mr. & Mrs. C. H. Johnson .......... Mr. & Mrs. Irvin 0. Wolf ......... Mr. & Mrs. Fred Nixon ............... Mr. & Mrs. John P. Dooher .......... Mr. & Mrs. R. F. Broquet ............ Mr. & Mrs. Charles M. Gambrill Mr& Mrs. Ferd Gillig.................. . . Mr. & Mrs. Lowell A. Dollahan .. .Jane Mayfield ......- .. Ruth Ann ................ . .. Son .............................. . Carol Ann................. ..Robert Cromwell........ . Mary .. ......................... ..Richard Landis and Meredith Warren., Marjorie . . .........-..... ..Glen Arthur........... . Son ......... ...... -Twin Daughters .. ..Nancy Ann .............. . Barbara Anne ........ ..Patricia Ann... Paul Leroy.......... ... Skippy......................... fane Malvia............... Pat, , ...... . .. . Janice Gail............... ..Elizabeth .............. . ...Jim .................... ....... ..Craig Atwood .. ... Born .. November ...November ... January .. \prtl 24. 2, 1. 22, s. 1937 .............. . . 1937.... 1937 ... 1938.......... ... 1938.... ......... ..... 1938.............. Issue .January January January .March .. Mnv .May . April . June . July .September .. September .. -\ugust ,, September ..October ,, October ..October September .October .. October 4, 15. T, 11. 28. 12. 4. 28. 10, 1. 19, 6, 30. 20. 1. 26, 1938............... 1938> - ... ....... . ... June 1938.-> . .................. June 1938 July-August 1938 ...... - .. . September 1938 .., . ........... October 1938........ . ... 1938.............. 1938............... 1938.............. 1938............... 1938............... 1938 ............. , 1938.............. 1938............. .. . 1938............ .. , ..... Decenil>er Decemiier Deceml>er December Marriages Married Alan Tullv to Lady King-ford Smith..................................................................... Dec. 2. 1937................................................................... , .. January Lawrence'Myatt to Kay Ford............. Dec. 20, 1937 .................................................................... . ............ January Dwight Andrews to Nina Geddes Nelson ...................................................... ...... May 7. 1938...................*........ -....... .............* -- -- -................. .... . . May Robert R. Mead to Roberta Clark ........ April 18, 1938 ......................................... -..................... .................. June Marion Hofstetter to Walter E. Reitz May 21, 1938......... - .................................................. ................................ July-August Donald H. Pulleyblank to Elizabeth A. Anderson,............................................. June 4, 1938.,........... ......... ...............---........... - .. July-August Edah Rhodes to Ralph Mackenzie Hudson .....................................................July 2, 1938..........----......... --- * ........... * ....... ......... . .. September Ruth Allen to William M. Rice .. Sept. 21, 1938 .................... .....................-............................................................. September Rohert C. Burns to Mary C. Naber Sept. 13, 1938 .......................................................................................................September Thomas J. Keenan to Marie T. Lambert Tuly 23. 1938..................... -............................................................. ...... September Winifred V. Porter to John Alfred Sanders.........................................................Sept. 2, 1938................ ...............................- ....... ............................. . October John Edward Hendricks to Joan Wiewell................................................................ Sept. 5, 1938................................--- ................ ...............................................November Grahame Denham to Emma Murdock...................................................................Aug. 27. 1938...... . ......................................................... - - November I dan Ftaa to Ruby Hill................................................................................................ Oct. 8, 1938 .................................................. .....................................................December FEBRUARY, 193 9 Page seventeen ETC 21860 ime that is pai?, fthou never canif recall. Of Time to come, thou art not sure at all. Time present only is within thy power? and therefore, now improve the present hour. Byron. ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta G. W. WARREN Baltimore D. S. FLYNN Boston G. A. GALLAGHER Chicago R. R. FALLER Dayton C. M. BERRY Kansas City CARL ABELL Los Angeles R. L. GOLTZ New York J. N. FITZGERALD Toronto HARRY KUHE Tillsa R. K. SCALES Engineering Dept. ARTHUR P. STOVER Manufacturing Dept. E. R. ANDERSON Gasoline Testing Dept. HUBERT FOSSETT Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION VOL. 5, No. 1 America, a Country competition Built By Alfred T. Falk in the "Detroiter" E all have our stake in Business. There may be a hermit, living in Wa cave somewhere, who gets along without a knife, or cooking pot, or matches, or any other products of civilization. But aside from him. there is scarcely anyone in this country whose welfare does not depend directly upon the processes of business. X'o matter where you get your income, every dollar of it was produced by some form of industry. Economic prosperity exists when business functions smoothly and effi ciently. Through all its ups and downs of the past 150 years, the American industrial system has achieved marvelous results. Each generation sees greater progress than the last. The living conditions of American workers are now far higher than anywhere else in the world, and are ascending more rapidly than ever before. In many ways, the average farmer or fac tory worker is better off today than were the aristocrats of only a century ago. His wages will buy twice the comforts his parents enjoyed, and his working hours are shorter. Yet, if a visitor from Mars had listened to some of our recent political debates, he might have concluded that our economic system has failed, and that business as now conducted is an obstacle to social progress. That is the tenor of man)- arguments we hear nowadays. It is time that the people give careful thought to these matters and critically examine every proposal that would restrain business initiative and possibly cripple the forces of industrial progress. Every substantial advance that was ever made in industry came through individual initiative and the desire for personal achievement. All the mate rial riches of the world and all the inventive brains of mankind would have failed to bring the material progress of the past century in America, were it not for the driving spirit of private enterprise. Such progress is possible only in a free country where the poorest boy can rise to fame and ricbes by building an industry to benefit millions besides himself. This is a land of competition. American industry was virtually built by competitive effort. When competition is stifled, progress is dead. One of the cardinal principles of our industrial system is private competition. Better products, higher wages, and lower prices are all fruits of healthy business competition. Never before, in all the history of the world, have the benefits of sci entific discovery and invention been given to the public as fast as now. Under the pressure of unhampered competition, every industry strives to give more and better products to its customers. Through the medium of advertising, business keeps the public informed of industry's progress and stimulates wider distribution of its products. Thus are created economic prosperity and wider spread of wealth. Liv- (Continued on page 14) IN THIS ISSUE America--A Country Competition Built Standard Oil of New Jersey Dis play at National Truck Show --The Gilmore "Quincublets"-- Ethyl Gasoline--by Frank Palmer Modern merchandising Their Slogan Philadelphia's Shrine to Benja min Franklin Truck Fleets See Economy in Ethyl Truckers Urge Repeal of Federal Tax Ethyl on Top of the World Massey-Harris Offers Twin Power Sir Malcolm Campbell Shatters Record Hartford Auto Dealer's Own Show New Plane for Novice Vice President Midgley Addresses Houston Chamber of Commerce Pump Makers Proclaim Grade Kaley Announcement Meet Mr. Tully Novel Device on Louisiana Farm Service Awards Here and There Newsbriefs ETC 21863 STANDARD OIL of NEW JERSEY'S display at NATIONAL MOTOR TRUCK SHOW NE of the outstanding ex O hibits at the recent Nation al Motor Truck Show, held in Newark, X. J.. was the display put on by the Standard Oil Com pany of New Jersey. Truck and bus manufacturers had exhibits along with engine builders and ac cessory companies. The show was attended by fleet operators repre senting a great many millions of gallons of gasoline which makes it particularly important. Through the cooperation of Mr. E. T. Lemmon. Division Manager; C. R. Younts. Assistant Division who is now junior engineer of the Manager and other members of New York Division Clinic, attended Standard C)il`s New Jersey division, the show continuously during the the Ethyl demonstrating engine was week's period. The fleet operators' included in their exhibit. Mr. Fred comments clearly proved they were Xixon, northern New Jersey repre more interested than ever in using sentative of the Ethyl Gasoline Cor high anti-knock fuels. poration and Mr. Edward Gille, One of the interesting sidelights of the exhibit was the 1908 Renault car shown in the photograph. This was the first car to win the famous Vanderbilt race. A photographer was stationed at the booth to take tintypes of anyone wishing to climb behind the wheel, an opportunity of which many availed themselves. THE GILMORE QUINCUBLETS HE Gilmore Oil Co. are always be expected baby Ethyl did her Ton the alert in devising some stuff and in their romps proved novel way of advertising their the swiftest of the youngsters. The product. The attraction they put oOnuincublet booth was constructed recently at the Los Angeles Automo to represent a nursery with wall bile Show was not only clever but paper and linoleum decorated to had so much human appeal that it carrv out the idea. Each cub had his individual crib with name painted upon it. Three pretty nurses were in charge of the cublets and an swered innumerable questions con cerning them. At the time the accompanying photograph was taken the nurse at the "mike" is describing the antics of "Ethyl" who is rollicking on the floor and hidden by the crowd of amused onlookers. drew an unusually large crowd to their exhibit at every session. The display was prompted by the lion trade mark of the company and con sisted of five lion cubs, each named after a Gilmore product. As might Page two ETHYL NEWS ETC 21864 I ault L'his ions >her take limb v of nted were anconying -e at ntics . the 1 of :ws ETHYL GASOLINE By Frank Palmer, Special Representative, Globe Oil & Refining Co. in "Dixie Lookout" Y now the 1938 cars have been on all new cars this year is 6.32 B shown at motor shows through to 1 against 6.25 to 1 for 1937. out the land and the new There will be only four cars for models are really wonderful values1.93S which will have a compression They come in all the colors and ratio under 6.00. They are Hupmo- shades of the rainbow. Many im bile 6 and 8. Willys 4 and Lafayette. provements for the driver's con To drive a motor with a compres venience will be found on them, with sion ratio with 6.25, 6.50 or 6.73 the tendency this year, to remove to 1. or even higher, and still expect the gear shifting lever from the the motor to function as it is intend floor up to the side of the steering ed to. will certainly call for a gaso wheel post or a small lever extend line with an octane rating up in the ing out from the instrument panel. class of Ethyl. The indications at Scientific ventilation has also made this time point out quite clearly that its appearance this season. Ethyl Gasoline is due to be the pop Along with other improvements ular motor fuel in the future. Of the new motors for 1938 have had course this will not come over night the compression ratio increased in as there are still numbers of cars on many instances. Buick. for example, the highways with much lower com has jumped the compression ratio pression ratios than the new 1938 on the series 40 model from 5.70 and cars of the future will have; to C.15. On series 60, 80 and 90-- but. as time goes on and these old from 3.75 to 6.35. By doing this, cars are replaced. Ethyl Gasoline they have shown an increase in will come into its own. Even the horse power on these new motors tractors of the future will have high of about 80 without changing any compression engines and will be thing else on the motor. needing Ethyl Gasoline for their The average compression ratio satisfactory operation. Ethyl Gasoline will he advertised quite extensively in the future and the motorist will he told the advan tages of using Ethyl in an impres sive way. Therefore, it seems that the wise jobber should start to place himself in a position to get this busi ness. This new Ethyl business, as you well know, from both a job ber's or service station standpoint is far more profitable than selling Third Grade or even Regular Grade Gasoline. You can have the assur ance once a motorist starts to buy Ethyl Gasoline you are not going to have any comebacks about his high compression motor knocking under certain conditions. I believe that the future motor fuel will he Ethyl Gasoline and I also believe that every jobber who is not selling Ethyl Gasoline at the present time, should start doing so not later than the coming spring, as the indications point quite clearly that there is going to he a definite demand in the future for Ethyl Gas oline just as sure as you are born. MODERN MERCHANDISING their SLOGAN HE Rhoads Bros., who operate withstanding the progress they have Tthis station in St. Louis. Mo., made, the proprietors say that this enjoy a reputation of having splendid record during 1937, is one of the most modern and efficie"not nly the beginning." service stations in the middle west. In line with this progressive policy Their policy of quality selling has they have availed themselves to the gained for them marked success. full extent of the aid offered by the Xot only has the volume of mer Kansas City Division of the Ethyl chandise sold been steadily on the increase, but the profits have risen in proportion which is sufficient evi dence that this type of selling pays. The Super Shell Ethyl sales at Rhoads Bros, are now eight times greater than they were for the cor responding months a year ago. However, their efforts are not con fined to featuring their premium fuel but the same practice is car ried out in their other lines of mer chandise. As an example, only first line nationally advertised quality tires are available there. But not Gasoline Corporation and the local representative of Shell Petroleum Corporation to develop their mer chandising ideas. This, combined with quick intelligent service, ren dered all who come onto the drive way, spells their successful accom plishment. JANUARY, 1938 Page three Philadelphia's Shrine to Benjamin Franklin and Advancement of Science HIS magnificent building on high schools were founded. When TPhiladelphia's picturesque the city's schools were able to as Parkway which houses the sume their required burden the In Franklin Institute and Fels Plansetitute discontinued its classes and tarium, was erected in 1934, to the became an association tor the de memory of Benjamin Franklin by velopment and standardization of public spirited citizens. The Insti the country's rapidly growing in tute was established one hundred dustries. Today its approval is eag and twenty-four years ago as an erly sought by manufacturers and educational institution where one a committee nominates individuals might study science and kindred in the industrial world who are to subjects at minimum cost, thus real receive the various medals awarded izing the ideals of that great Ameri each year. The Franklin medal is can whose name it bears. Beginning the outstanding award for scientists first with a few classes the school and has been bestowed on such dis was developed until it finally formed tinguished men as Edison, Wilbur the model upon which Philadelphia's Wright, Marconi, Einstein and C. F. Kettering. As far back as 1825. the Insti tute inaugurated industrial exhibits. Today this is one of its chief activi ties and many familiar articles and devices were first presented to the world through these exhibitions. The Institute has a library which is recognized as one of the finest scientific collections in the country and its "Journal'' has appeared un interruptedly since 1826. It was here that the first electrical unit was decided and the first boiler tests made. The two famous labora tories, the Bartol Research Foun dation of Physics and the Bio-chem- Page four ETHYL NEWS ETC 21866 NOW SHOWING 4= "The Story of Ethyl Gasoline" Frequent Motor Demonstrations .4= "The Long Road" From Rolling Log to Modem Motors A 22*minute Sound Motion Picture EVERY AFTERNOON AT FOUR ical Research Foundation are also maintained by the Institute. Most famous of its current activi ties. however, is the Museum which is a veritable "wonderland of sci ence" unrivaled in the land. The visitor, upon entering the doorway is greeted by a "mechanical welcomer". This gentleman--so placed that you interrupt a beam of light as you approach--raises his hand and greets you: "How do you do, I am very glad to see you. I hope you enjoy your visit." The life-size Robot has been christened Egbert and has a world-wide reputation. On November 26th last, a new exhibit made its appearance among the many other attractions to be found at the Institute's Museum. This sign, conspicuously placed, pro claims Ethyl's contribution to the Hall of Chemistry. Early last spring. Dr. X. H. Smith, who is director of this branch of the Institution's activity, learned of Ethyl's film, "The Long Road" and expressed a desire to see it. Accordingly, Mr. Meredith Littlefield, who is now in charge of the Corporation's New York Division Clinic, aranged for the showing. Dr. Smith was so im pressed not only with the picture but with the demonstrating engine, that he made plans for a regular Ethyl exhibit for the Museum. The present presentation covers a some what wider scope than was original ly conceived. At one end of the Hall the demonstrating engine has been set up with a motion picture screen mounted above it. A pleasing back ground is formed by a group of sketches and graphs attractively framed which are hung on the wall. Flanking both sides of the room is a collection of automobiles, dating from an Autocar of the vintage of JANUARY, 1938 a* The Ethyl exhibit oc cupies a prominent place in the Hall of Chemistry surrounded by various types of vehicles of yesterday and today. Note Ethyl charts which decorate the wall. Page five ETC 21867 i8y" to a 1937 cut-away chassis. This display graphically portrays the rapid advance of the automobile industry and illustrates the change from the crude low compression car of yester-year to the modern high compression motor of today. And in connection with the Ethyl exhibit it fittingly ties in with the progress made in the development of fuel which has made the modern car pos sible. Daily at 4 p.m.. except Mon days and Tuesdays. "The Long Road" is shown followed by the engine demonstration and frequent demonstrations are given at other times during the day. These are conducted by members of the Insti tute staff who have been trained to operate both the projector and the engine. As a feature in connection with the opening of the exhibit in No vember. an Ethyl representative was asked to participate in the 127th weekly broadcast of the Franklin Institute in their series "Scientific Wonders". The broadcast went out over station WCAU Philadelphia, a unit of the Columbia Broadcasting System. The fifteen minute program, devoted entirely to a discussion of Ethyl Gasoline, consisted of an in terview with Mr. Ellis K. Locher, Close-up of the Ethyl demonstrator espe cially prepared for the Institute exhibit. by the Institute's Major Thomas Coulson, a member of the British Intelligence Service during the war and author of the book Mati Hari. Major Coulson questioned Mr. Locher who. beginning with a de scription of what Ethyl fluid was, how it came into being and its pur pose. told the story in simple lan guage. easily understood by the radio audience. The present Ethyl exhibit will continue in the museum until April when it is planned to install in its place a more permanent one. Aviation is represented by various ships that have made history from the Wright brothers' little biplane of 1911 to the Lockheed Vega which carried Amelia Earhart on her trans atlantic solo flight. The locomotive exhibit is of particular interest, com prising a number of examples of the early type of "Iron Horse", one built in 1837. and by way of com parison, a giant heavy duty Bald win locomotive which moves back and forth on its tracks when the controls are worked from the cab. A highly popular feature of the current activities are the demonstra tions in the Fels Planetarium. The very instructive talks given there are changed each month and much pageantry enters into the presenta tion of the Christmas and Easter celebrations. The Franklin Institute is insuring its future by sponsoring activities which appeal to groups of young people interested in scientific pur suits. Amateur telescope makes, ship model builders and the Junior Aero Club meet there and follow their chosen hobbies through the aid of related exhibits. Page six Young people inter ested in science have frequent opportuni ties to hear this Mu seum attendant ex plain the merits of Ethyl Gasoline. ETHYL NEWS ETC 21868 util tall ne. ous om ane ich nsive `inthe ine madack the b. the rafhe ere .ich ita'ter mg :ics mg urhip ero teir of TRUCK FLEETS see ECONOMY in ETHYL Mr. Roy Goodwin of the Goodwin Co., Jackson, Missouri, one of the largest dressed poultry dealers in the middleu est, called on our Ethyl representative to correct some trouble he was having with his personal car. This was satisfactorily ad justed and the results were such that Mr. Goodwin had his entire fleet of trucks su itched to Ethyl Gasoline. He says 1 has increased, performance improved and the drivers are happy.'> Pulling a 2500 gallon transport is no easy yob but progressive operators have found that a "tune-up with Ethyl" speeds up schedules and reduces maintenance costs. This growing de mand for Ethyl has prompted the Globe Oil & Refining Co. to install this pump at the loading rack at McPherson, Kan sas. Although the pump was put in only a short time ago they report close to 100'c of the transports are using premium fuel. The Dave Steel Co. of Ashville, N. C.t use Purol Ethyl ex clusively in their fleet. Mr. John Huntsman, who is Superin tendent, is shown standing beside one of his trucks. Con vinced of the superior performance Ethyl would give him he had the entire fleet changed over to premium fuel and that without having any adjustment made to the equipment. He is very decided in his statement that Ethyl Gasoline more than pays for itself in giving greater efficiency and lessening repair bills. ter- Truckers urge Repeal of Federal Gasoline Tax 'ave vni- A\iu- exof SSERTING that the annual also asks for the repeal of the fed hicles, especially vehicles engaged 200.000,000 burden of fed- eral taxes on lubricating oils, motor in moving freight commodities, \ eral gasoline taxes falls in vehicles, tires and accessories. thereby increasing the cost of truck a large measure upon the operatorsAll states prior to 1932 "levied transportation to shippers, raising of motor trucks, thereby increasing the costs of transportation of com taxes on the sale of gasoline and all the tax burden on the motor indus modities. the American Trucking the states have contined these taxes try to a disproportionate rate com Association, in a resolution adopted since." the association asserts, add pared with taxes on other modes at its annual convention, urges the ing that the federal taxes on gaso of transportation and placing motor repeal of the tax adopted by Con line. lubricating oil. motor vehicles carriers at a competitive disadvan gress in HJ32. as a 'temporary" and parts "add greatly to the cost tage in the general field of trans emergency measure. The association of owning and operating motor ve portation." .VS JANUARY, 1938 Page seven ETC 21869 HE ever widening circle of TEthyl distribution crossed a new boundary with the estab lishment of an Ethyl pump just 115 ETHYL miles from the Arctic Circle at Fair- banks. Alaska. Through the efforts Alaska. The meeting was held in of Mr. C. J. McFarlane, Calgary the offices of the Pacific-Alaska Air representative of the Corporation, ways and a great deal of interest the first polar Ethyl pump has been was shown in the possibilities of installed and supplies of treated high anti-knock fuels and modern gasoline have been arranged for at motors. Mr. McFarlane's talk cov strategic points bordering the Arc ered the development of Ethyl fluid tic. and the many tests which makes While in Fairbanks during 'his Ethyl Gasoline a high quality fuel. second trip to Alaska, in connection The various characteristics of gaso with the attempted rescue of the line and their effect on engine per missing Russian flyers, Mr. McFar formance were fully explained. After lane gave a talk before forty avi the discussion, questions were asked ation and automotive experts includ regarding the subject of fuels, par ing Hugh Brewster, Inspector for ticularly those containing lead. As a the Bureau of Air Commerce in result of this meeting two air trans- ON TOP. Page eight As a result of a meeting which Mr. McFarlane held in Fair banks, Alaska, early in Sep tember, this Ethyl pump was installed on the 22nd of that month. This is the nearest Ethyl outlet to the Pole, being 115 miles from the Arctic Circle. Fairbanks boasts of over 500 motor cars and trucks and an air fleet of 25 planes. In 1936 Alaskan im ports of gasoline fuel and lu bricating oils amounted to S2,931,700. Mr. McFarlane (with dark hat) dining with Eskimo friends at Aklavik. In the center of the group was a pot of boiled caribou meat. His hostess picked out a large joint and handed it to him, from which, in accordance with native cus tom, he broke off what he wanted and passed it along. The owner of the boat, whose only name is Simon, sits at Mr. McFarlane's left. He speaks fairly good English. Mr. McFarlane mixing Ethyl on the bank of the Mackenzie River at Fort Norman. The gasoline was picked up the next day by the S. S. Distrib utor and taken to Aklavik. Map showing routes taken by Mr. Me ' Dotted line indicate. 1 port companies are now using Ethyl Aviation Gasoline--80 octane num ber--and also the Service Motor Company has installed a pump for Ethyl--the first in Fairbanks. The earlier trip undertaken byMr. McFarlane was to Aklavik, in August, and was for the purpose of treating the gasoline to be used by- Sir Hubert Wilkins in his res- ETHYL NEWS 1 i ETC 21870 OF THE WORLD raise it from the water and the start was delayed for a day while the load was being lightened. Finally, however, by rearrangement of the remaining equipment, plus Mr. McFarlane crawling on top of the bag gage in the front of the plane, the take-off was effected and although extremely rough air was encoun tered, the trip to Fort McMurray was completed. From Fort McMur ray to Fort Smith, the next destina tion. fog and continued bad weather necessitated flying about 30 feet over the river. After an over-night stay at Fort Smith, the trip was continued with comparatively good weather. At Great Slave Lake, in order that the heavily laden plane might more easily get off the rough water. Mr. McFarlane transferred to another plane and in this ship completed his journey to Aklavik. "As a matter of interest in con nection with the position of Ak lavik on the map", writes Mr. Mc Farlane, "I was surprised to find that it is located several hundred miles west of Vancouver. The town is located on what is known as the delta of the Mackenzie River which is approximately 30 miles wide at this point. It has about 50 to 75 white people and between 200 and 300 natives at this time of year. These natives, who are Eskimos, are very intelligent, many of them Unloading at Aklavik at the end of a 1700 mile flight. Note drums of fuel on the shore. Mr. McFarlane (with over coat) and Air Engineer Georg standing between Pilots Hob son and Randall during stay at Aklavik. lane on his two trips to the jar north, flight to Fairbanks. cue work. Due to the necessity for prompt action, the only possible means of transporting Mr. McFar lane. his supplies and equipment, was by plane. The start was made from Cooking Lake air base at Winnepeg. with Pilot Herb Hobson of the Mackenzie Air Service, in a Fairchild 7. Due to the heavy load in the ship it was impossible to There are no shops or han gars where a plane can be overhauled in the north coun try. Here the mechanic changes his engine in the great out doors. 'S JANUARY, 1938 Page nine ETC 21871 owning excellent power boats and their earnings from various activi ties are quite high in a good year. The forts along the Mackenzie, each with its settlement, are very similar and are approximately a day's run apart by steamer. The Mackenzie River varies from J'/i to 4 miles wide except at its delta and follows quite closely the Rocky Mountain Range. These mountains, including snow-capped peaks, can he seen from the plane for several hundred miles." An amusing occurrence which be fell Mr. McFarlane on his arrival at his "hotel" in Aklavik may bear repeating as it is probably unique in the experiences of Ethyl repre sentatives. Upon registering he dis covered that his "room" consisted of sufficient space to unroll his blankets on the floor of the com munity sleeping quarters. However, as the rates were only one dollar for the night, one could not expect all the comforts of a metropolitan hostelry. The gasoline at Aklavik had been freighted in by air at a cost of $4 to $6 a gallon. Two of the drums had been tampered with and the gasoline removed but. unfortunate ly, had been refilled with water. Rather expensive and well traveled water! Soon after Captain Wilkins ar rived with his flying boat, the plane which had brought in the supplies left for the south and shortly there after the remaining plane was re called. Mr. McFarlane returned in this, since it represented possibly his last means of getting back to civilization before winter set in. The second trip, this time to Fair banks. started from Edmonton. Al berta. in a United Air Transport plane with Mr. Alvin P. Adams. President of Western Air Express Corporation, as the only other pas senger. The route was directly northwest, crossing Grande Prairie and Dawson Creek, making the first stop at Fort St. John. An over night stay was made at Whitehorse, in the Yukon territory, and at this point Mr. McFarlane transferred to a Lockheed Elect ra. operated by the Pacific-Alaska Airways, and flew directly to Fairbanks, a distance of 540 miles in approximately three hours. I11 Fairbanks it was necessary to train two men in the blending of Ethyl fluid with gasoline. One of these was a pilot and the other an operator of an aircraft engine re pair shop who holds the Order of Lenin for his work with a Russian Relief Expedition some years ago. Mr. McFarlane was a guest at a Chamber of Commerce luncheon in Fairbanks and considers that Alas kan hospitality is beyond compari son. "At the luncheon I met prac tically all of the business men in the city and after that some one of them made it his concern to see that I was properly entertained during my stay." The return trip to Calgary was made by way of Vancouver. This was due to the fact that there was no hook-up from west to east with the Edmonton plane without a de lay of a week. "I therefore flew from Fairbanks to Whitehorse where we were grounded because of fog and was forced to take the White Bass and Yukon Railway from Whitehorse to Skagway. I took the boat on Saturday night at Skagway and arrived in Vancouver Wednesday." The fact that the northwest route through Canada to the Orient is 4.000 miles shorter than the pres ent one from Oakland. California, and over land a great part of the way. leads Mr. McFarlane in his report, to predict "a great deal of activity in the north country in the near future." IBelou-) Eskimo schooners moored at Ak lavik. Boat in foreground is one on which Mr. McFarlane was entertained. Compare size with 16 ft. canoe lashed to side. (Below right) A view of the country around Aklavik from 6,000 feet up. The floats which the planes carry in summer permit them to come down on the many lakes and lagoons. (Left) The S. S. Distributor at Fort Smith on her way down the Mackenzie for Ak lavik, A few days later she picked up the fuel which Mr. McFarlane had prepared at Fort Norman. Drums of Ethyl Avia tion gasoline may be seen on the deck of barge which was pushed down the river. S. S. Distributor makes two trips during the short summer. Page ten ETHYL NEWS ETC 21872 * of sian ). T MASSEY-HARRIS offers TWIN POWER at a X ITS 1938 Challenger and Pace Thus Twin Power is accomplished folding. carburetion and piston de a in maker tractors, Massey - Harris --virtually a three-plow tractor for sign. las>- introduces Twin Power as a new field work, and a 4-plow tractor for The result of these changes has ari- development in tractor engineering. belt work. been to increase compression from This might he briefly defined as two In increasing the engine power 85 to no lbs. per square inch. With . in engine powers, one for the drawbar output full advantage has been tak the engine turning at 1400 r.p.nt. of and the other for the belt only, en of the higher compression pos the power of the 1938 tractor en lhat either of which is available by the sible in the use of 68-70 octane, or gine has been increased approxi -ing >imple movement of a lever on the regular, gasoline. This has been ac mately 45 per cent as compared gearshift bracket. was 'his was complished through improved mani with that delivered by the 1937 power plants, and this has been accomplished without dimensional changes in the engine. vith Massey - Harris engineers have de not been unmindful of appearance lew in the new models. An attractive rse radiator grille has been provided e of which contributes materially to a the streamlined effect and at the same wav time provides a better distribution . I of weight over the front wheels. : at Gracefully arched side hood covers ver have been provided. An attractive shade of red is used which accords ute the tractors a distinctive and pleas is ing appearance. *es- Flick the Twin Power lever back to "low" :iia. --you now have a 3-plow tractor deliver the ing the maximum drawbar power in keep his ing with the weight and size of your tractor. of the lith Akthe ired via- of ver. 'ing I VS For drawbar work the power has been restricted to the maximum permitted by proper proportioning to tractor weight. This is accom plished by a variable speed gover nor. controlled by a lever on the gearshift bracket, which reduces the engine operation to 1200 r.p.m, yet enables the engine to develop con siderably more power than for merly. For stationary belt work where relation to weight is not a factor, the full power of the high compres sion engine at 1400 r.p.m. is avail able. The lever controlling the gov ernor is switched allowing the engine to "rev" up. and at the same time the transmission is locked to make im possible the use of the greater power in any gear at the drawbar. JANUARY, 1938 Page eleven Sir Malcolm Campbell shatters Speed Boat record OME few months ago the news face of beautiful Lake Maggiore at S was flashed here from Switzer the almost unbelievable rate of 129.5 land that Sir Malcolm Camp miles per hour. This shattered the bell had once again added to his lonegxisting world's record made by Gar list of achievements by hanging up Wood, of 124.8 miles per hour. Sir another world's speed record--this Malcolm's boat was powered by spe time on the water. With his Blue cial Rolls Royce engine of the same Bird speedboat he sped over the sur type which he had in his Blue Bird car when he set up a land record of over 301 m.p.h. in September, 1935. on the Salt Beds in Utah, which re mained unbeaten until last fall*. In a letter which was received from Sir Malcolm, he says that Ethyl played a most important part in his record-breaking run and he felt sure that without it he could never have obtained anything like the power from his engine which actually was developed. Moreover. Britain's speed king states that he has "always used Ethyl on all re cent record-breaking exploits." In the accompanying photograph Blue Bird speedboat is shown on its record-making dash. `Captain Eyston made an unofficial record of 311 m.p.h. HARTFORD auto DEALER has own SHOW VERY year the Chamberlain- This year, through the efforts of E Sirnon Co., Chrysler distribu Ethyl's local representative, Mr. R. tors in Hartford, Conn., put \\r. Richardson, and with the co on their own private show in compeoperation of the Socony Vacuum tition with the regular Hartford Company, an Ethyl demonstrator Automobile Show. Each car is dis was included as one of the attrac played on an oriental rug worth tions of the show. The demonstra $5,000. and as an added attraction tions were conducted by Mr. Crane the Chrysler "House of Wonders" who acted in a similar capacity at was presented. At this a representa the Ethyl exhibit at the Great Lakes tive of the Chrysler Research Lab Exposition at Cleveland last sum oratories demonstrated the marvels mer and prior to that with the Gen of the stroboscope--how eggs are eral Motors Parade of Progress. cooked on a cold stove--and many Both Mr. Chamberlain and Mr. other scientific phenomena. Simon were enthusiastic about the demonstrator and they, as well as the salesmen, called it to the at tention of prospective buyers of Chrysler and Plymouth cars. Further evidence that the demon strations were well received was contained in a report of Socony Vacuum's District Sales Manager. Mr. Joseph Christoph. He expressed his personal appreciation and that of the men in his district, for the services rendered by the two Ethyl representatives and stated that the demonstrations were the "hit of the show." Page twelve ETHYL NEWS ETC 21874 i New type Plane Developed for the Novice T Jrd of HIS new type plane, which picture is owned by the Gilmore Oil control, nose wheel landing gear, 1935. ch re- 1*. Thas recently made its appear Co., and operates on their Ethyl ance on the west coast, has Gasoline. demonstrated that anyone who can It is a Stearman-Hammond hydraulic brakes, glide control and electric starter. Weight is 2250 pounds, wing span 40 feet, overall ceived drive an automobile can pilot it pusher type two place, all metal, low length 26 feet, 10J4 inches, over that with safety. The ship shown in the wing cabin monoplane with dual all height 7 feet, 7 inches. The mo t part tor is a Menasco C-4S. 150 H.P.. iid he giving cruising speed of 120 MPH, could top speed of 130 MPH, and a cruis ,r like which t ing range of 550 miles. On the demonstration tour, nov cover, ices are invited to fly the ship, in rnt he company with the pilot; and scores til re- have done so without any difficulty In in taking off, flying and landing the Blue craft without the pilot touching the n its controls. A minute or two of in structions before the take-off, and possibly some reminders when com ing to land, is all the pilot finds official necessary to have the "first timer" make a successful flight. ell as le at- rs of Vice President Midgley addresses Houston Texas Chamber ofCommerce ! was ocony stager, -essesl 1 that >r the Ethyl it the of the PEAKING before the Houston his 40's his star is still in the as S Chamber of Commerce on De cendancy." In the field of trans cember 9th, Ethyl's Vice Pres portation and refrigeration, by his ident, Thomas Midgley, gave one odfevelopment of Ethyl Fluid and his typically humorous presenta non-toxic refrigerants, Dr. Lovett tions of a serious subject by com pointed out, he has made every mo paring the current recession to a torist and householder his debtor. "Bawling cow sliding down an icy In that portion of his speech in hill". But he told his audience that which he touched on economic con he had sufficient faith in our coun ditions, Mr. Midgley said: "I'm a "It reminds me of a cow sliding down an ice-sheathed hill through which numerous stumps are pro truding", he said. "All in the world that cow knows to do about it is to brace her front feet and moo-o0-0 for help. Presently she snags a steak on the corporate surplus tax stump and she just moo-o-o-os a lit tle louder. Then she strikes an un try to believe that like the old cow scientist, not a business man and distributed profits tax stump and she'll crawl back again one day to the only thing I can say to you as to lets out another helpless moo-o-o. the top. Mr. Midgley's announced my opinion on the economic situa Finally she lands at the bottom and subject was "The Progress of Chem tion is that I don't know. That lies there wondering `what kind of ical Industry in Texas and the proves just two things: that I don't hooks they are going to throw into Southwest". He was introduced by come from Washington or Wall me now to get me back up to the Dr. Edgar Odell Lovett, the Presi Street. Everybody in those two top of the hill' ". dent of Rice Institute, who said: places seems to know just what is Earlier in his speech he vigorous "The record of Thomas Midgley happening to business, but unfor ly denied the charge which is some reveals many striking facets. In his tunately they have different ideas times made that science is engaged 20's he was already a legend in his about it." Notwithstanding his in an endless search for new weap University, in his 30's he had re confession of inability to interpret ons to make war more horrible. But ceived in medals alone enough gold the business situation he proceeded he did admit that science was get -- at present prices -- to carry to draw this scientists' picture of ting ahead of the world's ability to \ him well around the globe, and in American industry: control forces which it released. EWS 1 JANUARY, 1938 Page thirteen ETC 21875 Pump Markers proclaim Grade as Consumption makes Record HE State of North Carolina word MOTOR appears in place of Thas passed a new law for the premium or regular. Each of the protection of the motorist. In three grade markers are of a dif the future all gasoline pumps mufsetrent color. This new law goes into carry a decal indicating the grade effect coincident with the release of of fuel which it dispenses--premium, State gasoline consumption figures regular, or third grade. The Ethyl for the first ten months which in and regular markers are shown on dicate an all-time record and mate the accompanying illustrations of rial increase over last year. Purol pumps and the 3rd grade Not only has more gasoline been decal is the same design except the consumed during this period than ever before in a corresponding pe riod, but the October figures, latest month for which consumption has been accurately calculated, show a higher total. 34.616.543 gallons, than in any other one month. In October, 1936. consumption was 33.192,865. For the first ten months, 1937, total consumption was 318.153.925. against 2S2.987.727, in 1936. through September. Total consump tion for 1937 will exceed 375.000.000. it is estimated, which would be an increase of 34,000,000 gallons over 1936. Comparison of the increase in gasoline consumption in North Car olina with that in the entire United States is slightly in favor of the state with a gain of 10.83 per cent, compared with a national gain of 9.9 per cent, as reported by the Na tional Petroleum Institute. Study of the annual gasoline con sumption in North Carolina, for the past eight years, shows that these figures have accurately reflected gen eral business and economic condi tions. Before the depression, the largest single year's consumption was 270,000,000 (1929). During the "hard" years there was a drop in consumption practically parallel with the slump in general business. Since 1933, consumption has steadily in creased each year. The Following Service Awards Have Been Made as of January i, 1938 TEN YEARS C. M. Gambrill----------------------------- ------------ Detroit Research F. Edith Sevier........... ...... ............ ...... AYzo York General Sales Arthur P. Stover............................... Manufacturing Department FIVE YEARS Lillian R. Johnson-...................................................Administration Carrie MacMillanDetroit Engineering Page fourteen America, a Country competition Built tContinued from page 1) ing standards and social welfare depend directly upon the success of business and industry in attaining their objectives. The American system of private enterprise is responsible tor what we have accomplished in the past, and that past is but a threshold to what lies ahead. ETHYL NEWS ETC 21876 Meet MR. TULLY Novel Device on Louisiana Farm A LAX CARR TULLY was /A horn in Levenshulme, Eng- / \ land, on June 29th, 1904. He began his education at Alma Park, Levensliulnie. but at the age of nine his family moved to the United States and settled in River side, Chicago. 111. Air. Tullv at tended the Riverside Brookfield High School. Lake Forest Univer sity and finally the Armour Insti tute of Technology from which he graduated with a degree in Civil Engineering. He started his business career with the Ryerson Steel Corporation of Chicago and later became asso ciated with Kelker DeLetiw and Company. Consulting Engineers. In 1029 he joined the Ethyl Gasoline Corporation and served as Michi gan representative attached to the Chicago Division. Two years later he was appointed Assistant Mana ger of the Division and continued in that capacity until 1934. At that time Ethyl was being introduced into Australasia and Mr. Tullv was transferred to the Ethyl Export Corporation and took up his head quarters in Melboune. The follow ing year after Ethyl had become fully established in Australia and New Zealand he was appointed man ager of the new "Kangaroo" Divi sion. which position he still occupies. Word has just reached us of Air. Tully's marriage early in December, at Alelbourne. to Lady KingsfordSmith. widow of the famous Aus tralian flier who was lost several years ago. r first glance this might appear field the cable winds around the A to be a picture of a make- drum, thus guiding it so that it ^ shift oil rig but in reality it plows a 40-inch row in a concen is a very clever device for plowitnrigc circle until the center of the a cotton field which is in operation field is reached. The tractor is then on a farm near Lake Providence, turned around and started in the La. The inventor is Air. George T. opposite direction gradually unwind Hider (shown in the picture,), who ing the cable. Air. Hider makes no is a graduate engineer from Cor claims for his device but is glad to nell and has been in the ginning let one see it in operation. At least business for over twelve years. In it is doing the job satisfactorily for the center of the field is a 24-foot him. The field is a 40-acre square tower surmounted by a drum about and it is estimated that the row one foot in diameter. Attached to which the tractor makes is 80 miles this drum is a very strong especial long. At present the inventor is con ly made cable similar to piano wire sidering the possibility of using the other end of which is fastened to electric power for his tractor by a tractor. When the tractor is feeding the juice through the cen started up at the outer edge of the tral Tower. Harry W. Kaley, for eleven years a member of the Sales Department of the Ethyl Gasoline Corporation, has been ap pointed General Sales Alanager, according to an announcement made by Air. Earle W. Webb, President of the company. In recent years Air. Kaley has held positions as Advertising Alan ager and Assistant Sales Alanager. His new appointment be came effective January 1, 1938. JANUARY, 1938 Page fifteen 1 ETC 21877 *1, HERE and THERE Chicago Division Our new Division Correspondent, Mr. George Gallagher, relates the following amusing experience: "Last week I attended a meeting of a Lions Club in one of our small suburbs and showed the film, 'The Long Road'. This meeting was held in the evening, in a club room be neath the post office. The film had just started to 'roll' and the voice of Alois Havrilla was saying, '. . . fire, the most destructive force known to man, was harnessed to the the wheel', when someone came in and whispered something to one of the men and my entire audience of thirty-seven grabbed their coats and left in a rush. For a minute I didn't know whether to take time to shut off the film before I ran, too, or whether my audience was merely showing their disapproval. It devel oped. however, that there was a fire in the village and all of the members of the club were a part of the volun teer fire corps. Later they returned and sat in their smoky clothes to watch the rest of the film." An airplane in the service of the United States Weather Bureau, which had been flying over the Xorthwestern-Xotre Dame game at Dyche Stadium in Evanston, towing an advertising banner, was forced into an unexpected landing when the pilot, Warren Malvick, discov ered he was out of gas. Malvick spotted a vacant lot beside a Stand ard Service station and glided into it. To John Donnebauer, the oper ator, it came as a complete surprise. He said, "I was putting air in a customer's tires and I heard a whistling noise. I looks up and there's an airplane in the vacant lot and I thinks, where 'n H------ did that come from. Everybody was running so I ran over. too. The pilot asked me for 15 gallons of Ethyl Gasoline. It so happened that a Standard Oil Company tank wagon was in the station at the time so we took three five-gallon buckets and loaded them on the side of the tank wagon and drove right up beside the plane with them. We dumped it in and while we were doing so people were yelling, `check his oil, Johnny, clean his windshield, give him a road map.' The driver, or I mean the pilot, paid me, turned his plane around and climbed right straight in the air." Dayton Division Mr. H. B. Greenup was recently asked to appear as the guest of the Cincinnati Club of Printing House Craftsmen at one of their regular educational meetings and present the Ethyl story and the "Long Road." When Division Manager H. A. Mack attended a recent meeting of the United States representatives of Echlin and Echlin in Cleveland with Mr. A. D. Martin who was the principal speaker, he was gratified to hear the strong endorsement Mr. Echlin gave Ethyl Gasoline as an aid to proper motor tune-up. As Mr. Mack later expressed it, "An Ethyl man could not have done better". As a result of this contact two large dealer meetings are to be held in Toledo on January 14th and 28th when all Echlin and Echlin dealers within a radius of 100 miles will attend the Dayton Clinic. That the Lima Clinic is off to a good start is evidenced by numerous letters received from officials of various oil companies and others who have witnessed it. Particularly gratifying were the comments of a Gulf Oil Company executive in making a report on a meeting which he attended. He says: "The Clinic is one of the most outstanding of scientific demonstra tions one will have the privilege to see anywhere. The equipment these people carry with them is complete in every detail, and the men in charge of these meetings are so well informed on their subject that they simply hold their audiences spell bound. The presentation is so sim plified that even the most unin structed layman could understand every detail and enjoy it with an interest bordering on entertain ment." Kansas City Division The 17th annual convention of the Xebraska Petroleum Marketers, inc., was held at the Fontenelle Ho tel, Omaha, Xebraska, December "th, 8th and 9th. The delegates were greeted by the Honorable Dan But ler, Mayor of Omaha. Included in the list of speakers were: Mr. Cullen T. Wright, who outlined "A Cus tomer's View of the Oil Industry", Honorable R. L. Cochran, Gover nor of Xebraska, who gave an in teresting address and an important message to this assembly; Mr. Wal ter Kinderman, of the Phillips Pe troleum Company, gave a dramatic address on "Sales Opportunities"; Mr. Carl Berry, Ethyl's Kansas City correspondent, addressed the con vention on "The Gasoline of To morrow". The topic of "Public Re lations" was very diplomatically handled by Mr. Carl Barker, Chair man of the Missouri Petroleum Industries Committee. The meeting was well attended by independent jobbers and representatives from re finers doing business in the State. Mr. Howard Lappe recently learned of the case of a Skelly dealer near Manila, Iowa, who, hav ing facilities for handling only one grade of gasoline stocked Aromax Ethyl. A large part of this station's patronage is confined to heavily loaded trucks hauling freight. Since changing to Aromax Ethyl exclus ively the operator reports that he not only has retained all his old cus tomers, but has secured a justifiable amount of new business. Our representative, Mr. Alexan der Hamilton, held a meeting in Great Bend, Kansas, a short while ago which was attended by a cer tain service station operator who did not carry Ethyl. After learning of the extra profit possibilities, how ever. he put in an Ethyl pump. A month later, when our representa tive contacted him, he was informed that the station's gallonage had ma terially increased and that 16% of the total sales were Ethyl. Mr. L. F. Campbell, who oper ates a service station in Denver, Page sixteen ETHYL NEWS ETc 21878 of ers, !ober ere 'ut- in len us- 7". erinant 'alPeitic s"; Ity onTo;leilly dr um ing ent reite. itly -iiy avme iax n's iiy :ice ushe usble (iiiin hile ervho ing iW- A italed na- of >er.-er, WS Colorado, tells us of a somewhat unusual mileage record which was made by one of his customers in a 1936 Terraplane sedan. This gentle man drove into the station and had his tank filled to the top with XoXox Ethyl Gasoline. He then drove with two passengers to a neighbor ing town and returned to the sta tion, his speedometer showing ex actly 40 miles for the run. Again ordering his tank filled, it would only take one and between three and four-tenths gallons. He thereby fig ured his mileage at 28.7 miles per gallons, which is certainly excep tional, especially as it was done at an altitude of one mile above sea level. This statement was made to our local representative, Mr. George Thomas. NEWSBRIEFS It seems our May we present Mr. Roy S. greatest claim to Mr. Dennie War Godbey has joined fame just now, at ren, our property the Dayton Clinic least from a so man in the Chi as tune-up engi cial point of view, cago Clinic. Den neer, previously is the fact that nie, who is 24 having served in we've annexed years old, was various capacities our family to no born in Huntland, in the automotive bility ! This claim Tennessee. He field for many comes in the per- stayed at home on years. After op son of Lady his father's farm erating his own Kingsford - Smith until he was 21 repair establish to whom Alan when he joined ment, Mr. God Tully, our Aus the Civilian Con bey was associated tralian and New servation Corps. with United Mo Zealand manager Here he was chief tors Service in was married re cently. Mrs. Tul Dennie Warren assistant to the camp doctor, or Roy S. Godbey Dayton from where he came to ly is the widow of first aid orderly. us. He is a grad 81r. and Mrs. Alan Tully die famous flyer. Sir Charles Kingsford - Smith From here Mr. Warren went to Naper ville. 111., where he was offered a posi tion at Edward's Sanitarium. This makes uate of the Carter Carburetor School which the "News" featured in its JulyAugust issue. who was pronounced officially dead after his history up to the time he has joined his disappearance in his plane several Ethvl. years ago. The marriage took place in Toorak, Victoria, on December 2nd. Mr. Tully, a former Chicagoan, is the son of Mr. r1 and Mrs. Thomas Tully of 112 Scotts- wood Drive. Riverside. 111. At present the bride and groom are making their home at 38 Grange Road. Toorak. Another addi tion to our group is Mr. Robert S. Asbury. Mr. As- bury was born in Portland, Maine, August 2 0th, 1904. He gradu ated from Brown University in 1928 with a B.S. in Chemistry Robert S. Asbury and procured an M. S. in 193 0 from the Massa chusetts Institute of Technology. He was Research Assistant from 1928 to 1930 "Chuck" Colvin, our Safety Engineer, came in the other day with buttons on his vest popping. It was a girl, Jane Mayfield Colvin, born December 11th at the Illinois Central Hospital." Chickie", Jane's brother, suggested that when babies are ordered in the future that an order be placed for a boy rather than a girl. 111 From our Chemical Laboratory comes the announcement of the following births in November--a daughter, Ruth Ann, on November 24th, 1937, to Mr. and Mrs. Helmer A. Abramson. The little new comer weighed 6 pounds 13 ounces. To Mr. and Mrs. Edward Johnson a son born on November 2nd, 1937. This young gentleman weighed 5 pounds 1 V/z ounces. Here we are introducing Au S' gustine O. Allen, who was born in California in 1910. Mr. Allen is a graduate of the Universitv of California, Class of 1930. After a year as chemist in the Bell Labo . Augustine O. Allen ratories, New York, he went to Harvard as a teaching fellow. There he carried out some research on gas reaction kinetics. In 1935, after he received a Harvard Traveling Fellowship, he went to the University of Manchester, England, where he studied the reactions of free radicals with Pro fessor Polanyi. Mr. Allen entered Ethyl Gasoline Corporation as Research Chem ist November 1st, 1937. and Divisional Director in 1931 at the Research Laboratory of Applied Chem istry at M.I.T., Reactions of hydrocar bons under high pressure. From 1931 to 1r1 11 1937 Mr. Asbury was Research Chemist for the Coal Research Laboratory, Car negie Institute of Technology--pressure studies on bituminous coal. In 1937 Mr. Asbury joined the Ethyl Gasoline Cor poration. He is married and is a member of the Sigma Xi and American Chemical Society'. Mr. and Mrs. Oscar B. Lewis and their son and daughter have moved from Stu art Avenue, Marmaroneck, to 35 Avon Road, Larchmont, where they have bought a lovely Southern colonial house. Mr. Lewis is the head of the Safety Division of the Ethyl Gasoline Corporation. From the Boston Division comes the announcement of the marriage of Miss Kay Ford of that city to Mr. Lawrence L. Mvatt. The wedding took place De cember the twentieth, in Albany, New York. ETC 21879 /Ae motohut frauL approximately one bil lion dollars in federal and state gasoline taxes last year, a sum equiva lent to about seven per cent of the wages of all industrial workers in the manufacturing plants of the country. ETC 21880 FEBRUARY 19,3*8 // HORSE SENSE // It may save jrfony a needless accident on the highway oryjdsewhere.But what is ft:?,, yi-t"/'' if. It's makjjhg use of the powers of reasoning with which @bd has endowed us. -S i Iputting two and two together and-getting foi# as -the answer. . c r / ^ > .-.x- u- w 0It's thinking about what might happen; and de ciding what to do if it does happen: :;^v' It's avoiding trouble ancl-not trying to cure it. \. %' - , 7- v ' halt's playing safe and not tempting Providence. si. '^ following advice when-the advice is worth following. |.T '" In short, it's just ^HORSE SENSE." ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta G. W. WARREN Baltimore D. S. FLYNN Boston G. A. GALLAGHER Chicago R. R. FALLER Dayton C. M. BERRY Kansas City CARL ABELL Los Angeles R. L. GOLTZ New York J. N. FITZGERALD Toronto HARRY KUHE Tulsa R. K. SCALES Engineering Dept. ARTHUR P. STOVER Manufacturing Dept. J. C. POPE Gasoline Testing Dept. HUBERT FOSSETT Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION VOL 5, No. 2 American Industry leads in Research--1937 bill 100 Million ITH an expenditure of $100,000,000 during 1937. the United WStates is in the forefront of industrial research according to a world survey reported to the American Chemical Society by Dr. William A. Hamor, Assistant Director of the Mellon Institute. In many countries novel synthetics have opened a new era for solvents, plastics, paints, pharmaceuticals and perfumes, and in Europe designs have been prepared for underground bomb-proof power plants for chemical industries. Hundreds of scientific investigations are underway in Canada and Great Britain, in practically all the countries of Europe and in India, Australia and Japan. Among the chief fields of study are metals, textiles and air conditioning. Among the new developments in our own country Dr. Hamor finds that spodumene. most plentiful of the lithium-bearing ores, has been put to work to produce lithium chloride for the conditioning and drying of air. Experiments in Texas show that carbon black added to concrete gives the highway a dark luster thus reducing glare. Vitamin A is being produced from fish-liver oils by molecular distillation and much progress is being made in food preservation. Electrolitic reduction of sugars to corresponding alcohols has been accomplished on a commercial basis. Silver bearings are now employed in high-power aviation engines and higher octane anti-knock gasolines promise increased fuel efficiency for airplanes. Especially treated lubricants enable much higher bearing pres sures and heat-treated cast irons are used for gears and other parts which were previously made of steel. The manufacture of carbon dioxide-filled incandescent lamps has also been perfected. Other recent creations of American research include cellulose sponges; Vitamin C prepared from sorbitol which in turn is made from corn sugar; new adhesives from synthetic resins; plastic wood; electrolyticalh' colored metals; new pigment dyes; new compounds for use as wetting agents, and emulsifying agents; an organic base said to be as strong as sodium hydrox ide ; new plasticizers for rubber and tetrasphosphoric acid. The survey discloses that research is progressing in the small countries as well as the large. Switzerland holds the European leadership in pharma ceutical research and in Palestine demand for insecticides for fruit trees has revived the sulphur industry there. During the past year Italy has done much work in the explosives, coal hydrogenation and heavy chemical industries. Research in France relates mainly to dve stuffs, heavy chemicals, naval stores, essential oils and fertil izers. She has also made considerable advances in synthesis as connected with gasoline and is enlarging her cellulose industry. (Continued on page 3) IN THIS ISSUE American Industry Leads in Re search--1937 Bill 100 Million Modern Motors & Anti-knock Fuel Reduce Fire Loss in Canadian Forests A G-Man of the Rails Ethyl in New Paramount Produc tion of 1938 "Make Toledo an Ethyl City" Ethyl to the Rescue When Har bor Police Stage Rodeo The Clinic Gives the Answers New Jersey's Governor Hoffman Visits Ethyl Clinic in the East Service Station Has Novel Feature Safety Topics Page of Pictures Some Ethyl "Ads" in the Making Meet Mr. Fricker Organization Changes Here & There Newsbriefs Service Awards Index to Ethyl News for 1937 ETC 21883 Modern Motors and Anti-knock Fuel Reduce Fire Loss in Canadian Forests HOT, dry day--low humidity information to the warehouse where A --high wind--a perfect com- the fire fighting equipment is sta i bination for a forest fire and tioned. the watcher in his tower is on the alert. Far in the distance over the top of a hill a small puff of smoke ap pears and is soon picked up by the 3 section tower. Those on guard first take the time, and then get their bearing. For the purpose of deter i-' mining this, each station contains \ a map of the surrounding country-- the tower marking the central point --the circumference of the map be ing divided into three hundred and \____ ' When the crew arrives at the fire the pump is set up and hose run out to as near the point as possible. A Siamese is put on the main hose line so that two lines may be used. The modern gasoline pump can de velop enough pressure to throw an effective stream from both nozzles at once, each nozzle capable of pour ing from fortv to fifty gallons per minute with a pressure up to seven ty pounds at the nozzle tip from two thousand feet of hose laid over rough, hilly country. In midsummer when there is little rain and everything gets very dry, Chief Colin Mclnnii of the Ontario Forest Fire Branch of the Department. His modern truck is always ready for an emergency. lWhere forest fire takes its toll--opposite page (lower right) same spot after the conflagration. From these 80 foot steel towers the watcher scans the surrounding coun try for the first puff of smoke. sixty degrees. Tn the center is placed an alidade. When the reckoning has been made the information is tele phoned to headquarters. Here a general map of the whole territory is located with the position of all towers indicated upon it. With the bearing which has been reported the dispatcher, or chief, with the aid of a protractor, is at once able to locate the exact position of the fire. The Chief then forwards the There, a fireboat is always in readiness with the gasoline tank full. Here also are gasoline pumps and powerful trucks for transporta tion of hose, shovels, axes and all the necessary paraphernalia to com bat the fire. A list of available men is kept on hand and in the event that extra help is needed they can be summoned at short notice. Sup plies of food, blankets, tents, etc., are taken along. As soon as one outfit has gone another is immedi ately assembled to be ready for the next call. ground fires that burn deep into the roots of trees and turf are prevalent. These are difficult to extinguish and require a tremendous amount of water and hours of pumping. If it is a large fire the men are only able to kill the outside back into the burn for several hundred feet and let the inside burn itself out, which may take a day or two. Should the fire reach down to a peat bog it may burn for months or until a Page two ETHYL NEWS ETC 21884 t the fire hose run possible, uin hosebe used. ' can dehrovv an nozzles of pourions per o sevenip from aid over is little ry dry. heavy rain comes or snow falls cover it. Thirty or more years ago, before gasoline pumps were in use, steam pumps operated from steam boilers were employed with the result that forest fires spread over larger areas and caused much greater loss than they do today. Now, with gasoline and high compressioned light weight motors and trucks available, which can more easily be taken to the scene of action, the damage is being great ly reduced. But this type of motor needs a high anti-knock fuel for efficient performance with the result that Ethyl Gasoline has been chosen for the job. Start of a forest fire. Note hose in foreground as the fighters get on the job. Patrol boat in the Georgian Bay district. es its lower r the Where the forest fire takes its toll-- after the conflagration. ito the valent, -h and :nt of . If it y able o the t and which id the iog it itil a EWS American Industry leads in Research.--1937 bill 100 Million (iContinued from page one) In Germany study was particu larly energetic in the fields of alloys and synthetic resins, rubber and tanning materials. Calcium chloride and sodium silicate are being used for reinforcing shifting sands and other loose formation under build ing foundations. The growth of plastics in Great Britain has revived the manufacture of synthetic phenol which has been dormant since the World War and plans have been made for the estab lishment of a calcium carbide indus try. Hungary is giving much attention to the utilization of agricultural waste as a practical source of motor fuel as that country produces no gasoline. Much scientific research was car ried on in Canada last year in such fields as: petroleum, precious metal recovery, aluminum, cobalt, selenium and tellurium. The 1937 production of radium salt in the Dominion was 50 grams. South America also has made her contributions to scientific study as much work has been done in Brazil. Chile, Honduras and Guatemala. FEBRUARY, 1938 Page three ETC 21885 A G-MAN O] Sperry Detector Car is self-propelled by Gas-electric drive using 70 octane leaded fuel. It moves over the track when testing at a speed of from five to nine miles an hour. The recording operator watches the track from rear of the moving car. On the table before him is a record tape which moves at a speed proportional to that of the car and on which is marked in ink a continuous record of the conditions of both rails. The extent and location of defects are thus clearly indicated. Comfortable living quarters are provided for the crew. Here the bunks are equipped with reading lights with lounge and dining compartment adjoining. IGURES for the past decade F show that, on the average, rail road passengers in the United States are carried more than 2, 500,000,000 miles for each one killed. Small wonder that the rider on modern American trains concerns himself little or not at all with the possibility of accident. He has come to expect complete safety and, to all intents and purposes, he gets it. Whirling along in comfort, he prob ably notices gangs of workmen standing beside the track--as evi dence of the constant watch over the rails and roadbed which enables his train to travel swiftly and smoothly without mishap. But he has no real idea of the thorough means employed to insure safe go ing for the rushing expresses, bulletspeed streamliners, and heavy, fast freights of today. Least of all is he conscious of the fact that not con tent with constant external exami nations of apparatus, railroads in spect their rails internally, probing deeply with electrical fingers into the heart of the solid metal and de tecting with astounding certainty flaws invisible to the human eye! Based on principles conceived by the late Dr. Elmer A. Sperry, who contributed to navigation and air safety the gyroscopic compass, Sper ry Detector Cars course the steel thoroughfares of the country and ferret out defective rails with the accuracy of pointer dogs finding birds. During the past decade, thou sands of such defects have been lo cated by this apparatus and their immediate removal, without doubt, has averted many a serious accident. Taken in time, a defective rail is as harmless as a powder puff but left to lie, it may become as dangerous as dynamite. Internal flaws occurring in rails, technically known as "fissures" gen- Page four ETHYL NEWS ETC 21886 N OirHE RAILS When the recording tape shows a defect the car is stopped and a confirming hand test is made at the spot indicated. This second test shows the exact nature and extent of the flaw or "fissure'' as it is called. 't decade age, raile United n 2, 500,le killed, rider on concerns with the las come and, to e gets it. he probvorkmen --as evi:ch over 1 enables tly and But he horough safe gos, bulletivy, fast all is he lot con- exami>ads in probing rs into and deertainty eye! ived by ry, who and air s, Sperle steel ry and ith the finding i, thouieen lod their doubt, ccident. lil is as but left lgerous n rails, s" gen- :ews erally follow one of two procedures --both of which are bad. They either grow fast, after once obtaining a start in life, and soon reach sizes sufficiently large to completely rup ture a rail; or they occur suddenly, in the manner of fully fledged gang sters, capable of snuffing out the safety properties of a piece of track at short notice. To deal with the menace of in ternal fissures, one of nature's own weapons is enlisted against herself; electricity, the master spy. tells all about what is happening in the se cret darkness within the rails, be fore the enemy is able to become strong enough to kill. 3.000 amperes of electric current at two volts is driven into rails by generators aboard the Sperry cars, and a mag netic field is built up. Any variation in this field is immedatelv sensed by specially located coils which, working through a relay system, operate pens moving over a record tape. Thus the condition of every inch of track over which the Sperry car moves is charted. Whenever a flaw is indicated, the recording pens vary from their usu ally straight track over the record tape, and at the same moment an automatic paint gun fires a spot of paint from beneath the car onto the rail at the exact point of defect. The car is then stopped, and the operator makes a "Hand-Test" of the rail with a delicate meter which registers the size of the fissures in side the rail. Promptly the railroad's representative, accompanying the Sperry car. orders disposal of the condemned rail and another poten tial source of danger is removed. At the present time there are about seventeen of these cars operat ing on railroads throughout this country and Canada. They are all fueled with 70 octane leaded gasoline. FEBRUARY, 1938 An example of the hidden danger that may be lurk ing within the rail. Over twelve thousand of such defects were located last year and the rail replaced. The searching unit is the heart of the Detector Car. With its pick-up coils it detects a defective rail and flashes the news to the record tape in the observation car. Page five etc 21887 Ethyl in New Paramount Production 0/1938 THYL is in the van in Para halt they swarm over it. rendering E mount's new picture "The Big ever}- possible form of free service. Broadcast of 1938" about to Then the bugler steps up and says: he released. Much of the action"Shall I fill it up?" probably with takes place in this Super Super Ethyl -- and Fields replies. "Yes, Service Station known as the "Hap clear to the brim", at the same time py Gastorium" where the Ethyl handing him his pocket lighter. pump holds the spotlight. In the scene from which the accompanying illustrations are taken, \Y. C. Fields drives into the station on his way to the golf club. As his car ap proaches the driveway a uniformed attendant sounds a blast on a bugle at which a number of assistants in natty uniforms line up with military The cost of filling the lighter is registered on the pump at ic'with zf4 tax which leads to a very hu morous dialogue. In another scene the eight modernistic Wayne pumps on one of the station's five islands are attended by a group of 1938 model streamlined beauties who pro precision. When the car comes to a vide the musical background and the "Super Super Smile" for the film. Who wouldn't patronize such a station! The petroleum industry will get a real laugh out of this new picture, when it makes its appearance. Not withstanding. it touches upon many intimate problems of the business and takes a number of sly digs at the so-called Super Service which is offered the public. But this is accomplished in such an entirely harmless way and carried to so ri diculous an extreme that it is sure to amuse rather than offend the most sensitive station operator. ETC 21888 r the such 11 get cture, Xotmany siness Igs at which his is itirely so ri> sure d the EWS "MAKE TOLEDO an ETHYL CITY" Mayor Roy C. Start HE Dayton Division Clinic tive manufacturing plants, Toledo special showing for their own per Thad its first showing in Toledo, was really the hub of those indus Ohio, on December 20th, be tries in the State of Ohio. The fore a distinguished gathering whicMh ayor expressed his appreciation of sonnel. Following are the names of a few of the executives who were noted in the audience: included Mayor Roy C. Start and the fact that the Company had seen Messrs. Robert Mullin, Ohio, Di at least one executive from every fit to select Toledo for its premier vision Sales Manager for Gulf; R. oil and automotive company repre showing in a large community Jn G. Tracy, Division Manager Stand sented in the city. Altogether there Ohio and closed his remarks by pre-~ ard Oil Company of Ohio; George was a total of 149 in attendance. senting General Mack with the Keys Funk, Vice President Hicock Oil Mayor Start (left; was introduced of the City. At the end of the meet Co.; Edward Ryan, Purchasing by General Harry Mack, Ethyl's ing, which was conducted by Mr. Agent for Lucas County; Frank Dayton Division Manager, who \Y. S. Mayes, all the organizations Mullay and Fred Grossman, Na called attention to the fact that with who were represented indicated their tional Refining Company's Cleve its five refineries and manv automo intention of securing a date for a land Manager and Northwestern Ohio Branch Manager; La Mount Daniels, Manager of International Harvester Co.; Howard Dupree, Assist. Manager Cities Service; P. Cramer of Cramer Oil, represent ing Socony-Vacuum; D. A. Wal ters, Service Manager and Direc tor of Willys - Overland; and A. Kirby, Chief of Transportation, Ohio Fuel Gas Company. Mayor Start of Toledo congratu lates Manager Harry Mack at close of Clinic showing. Ethyl to the Rescue When Harbor Police stage Rodeo EMBERS of Police Depart to dry land little the worse for its M ments are called upon to adventure. The animal is now safe act in many emergencies in its new home in the city zoo. This and frequently in a very unuisnucaidl ent is probably the first time capacity. Such was the case when on record that Ethyl has been called members of the Toronto Harbor upon to play a part in a rodeo act. Life Saving and Police staged a ro About three years ago the Toronto deo in Toronto Harbor recently. A Harbor police boats were operating three-year-old buck had evidently on regular gasoline but considerable wandered into the city during the night and becoming bewildered, grew frantic and plunged into the water. The terrified animal was un able to climb out again, due to the high embankments and was in a fair way to perish when it was dis covered by the Life Savers. They secured the services of the keeper of the High Park Zoo and set out in one of their speedy police boats. Af ter considerable maneuvering, the Life-savers perform another unusual task when they rescue a three-year-old buck from Toronto Har bor. Courtesy Evening Telegram buck was finally roped some dis tance from shore and trussed up to the side of the launch, brought back difficulty was experienced due to overheating and lack of necessary speed. After certain changes were made in spark plugs and timing un der the direction of an Ethyl rep resentative, the launches were put on Ethyl Gasoline and have been using it ever since with satisfactory results. FEBRUARY, 1938 Page seven ETC 21889 THE CLINIC GIV How Much Did They Understand? How Much Did They Believe? How Much Will They Remember? gasoline (without lead) was from 60 to 65 Octane, and compression ratios were relatively low, so few people used Ethyl. The average mo HE answers to these three torist did not see any reason why Tquestions measure the success he should use it. Add to this the of every lecture and demonstra fact that so many "promotions" had tion which Ethyl representativebseen launched on the West Coast give. The listener who is not already an Ethyl '`addict" is "from Mis souri". It is suggested he spend more money per gallon for gasoline --quite naturally he asks, ``What do I get for my money?" This is a personal problem with each listener. They are not particu larly interested in the answer given by a one-cvlinder laboratory engine, out, so that the enthusiasm of oil companies would be aroused and the support of the automobile industry enlisted. He assigned his assistant, Mr. Jack Martin, to head up this activity. The plan back of the whole program was to develop a method of showing people the Ethyl facts more convincingly. Gradually one feature after another was added to increase the "eye appeal." At about this time the Associated Oil Co., following an intensified sales program, had found that Ethyl Gasoline could be sold in large quantities on the basis of results in the average car, if the car was prop- Ethel's Los Angeles Division Man ager. S. M. Wagner, under whose guidance the Motor Clinic pro- gram was developed on the Pacific Coast. At the "Clinic Factory" in Los Angeles, Unit No. 5 takes shape under the eyes of production manager Charles White. Twelve tons of equipment is being assembled for shipment into the Dayton Division. but in the answer they will get in their own car. In every part of the country there was the same problem but on the Pacific Coast it was intensified by a number of factors, and the sales ob stacles which they imposed led to the birth of the Ethyl Clinic. In the days when Ethyl was about 74 (1931), the refinery run of regular the state of the public mind was skeptical. Division Manager Wagner had in stituted a series of fact-finding tests of commercial fleets to secure un deniable proof of the economy of Ethyl Gasoline. In 1934 he inaugu rated a. "crew program" ("Ethyl News" May, 1935) to dramatize the application of what he had found erly tuned up. So they went after the business on a large scale with considerable success. It became evi dent, however, that if Ethyl Gaso line was to receive the whole-heart ed support of the oil companies in general, it was up to the Ethyl Cor poration to promote its sale them selves. The chassis dynamometers which Page eight ETHYL NEWS ETC 21890 IV S THE ANSWERS of oil id the lustrv stant, o this whole ethod facts one !ed to ciated isified Ethyl large tits in prop- Associated was using in their mo tor check stations in Los Angeles and San Francisco proved to be not only the ideal means of tuning en gines for full efficiency, but also the most convincing display for show ing the advantages of Ethyl which had been seen up to that time. The same kind of gain which showed up in the demonstrating engine was registered on the horsepower dial of the dynamometer as it was turned by an automobile. Here was a dem onstration that did not require any stretch of the imagination on the part of the onlooker--it was a coun terpart of what would happen in his own automobile. ence. Meters which could be placed in stereopticans. so that-large audi ences could see the readings, were added and the staging and technique of the show was improved from time to time. Knowledge of how to get and how to handle audiences gradually developed. Manv of the mechanical details of steady growth in Ethyl sales and was by far the most effective means that had ever been developed for showing the advantages of anti knock fuel. It was then decided to make the clinic a major activity of the company and the production of six additional shows was ordered. Mr. J. G. Martin, who was trans ferred to New York headquarters, and Mr. A. D. Martin, were ap pointed to organize the Clinics in other divisions and train the neces sary crews. Meanwhile Mr. White was given the assignment of design ing and producing the equipment which activity has been carried on in Los Angeles. The dynamometers Charles O. White has been asso ciated with the Clinic since its birth. When the program was extended to other parts of the country he was charged with the construction and assembly of the equipment for the various units. after with ie eviGasoheart.ies in 1 Corthem- which EWS Before leaving the shop, each piece of apparatus is carefully marked and crated so that it may be assembled with least possible delay upon reaching its destination. Mr. Wagner secured the loan of a similar but smaller dynamometer, and installed it in a rented garage at Glendale. Cal., in March. 1936. and under his guidance the Ethyl Clinic of today commenced to take form ("Ethyl News" May, 1937). Meth ods of making the show more dra matic and convincing were gradual ly perfected as the result of experi- the show were worked out by Mr. Charles White of the Los Angeles Division, who was born in the show business, his fathe.r having been for many years the superintendent of equipment for the Ringling Broth ers Circus. Following a year and a half of development and experience, the Dynamometer Clinic proved to be the backlog of a consistent and were built by the Wilson-Kesemann Engineering Co., of Ventura. Cal. Practically everything else except the projector was designed and built in the Los Angeles shop. And now with six Clinics tour ing various sections of the country Ethyl has as convincing a sales ar gument as any industry has ever put before the American public. FEBRUARY, 1938 Page nine ETC 21891 New Jersey's Governor Hoffman visits Ethyl Clinic in the East HE first Ethyl Gasoline Corpo Tration Clinic on the eastern sea board opened its doors to the public on December 9th at 9 West Lafayette Street. Trenton. X. J. It is under the direction of Mr. Mere dith Littlefield who is assisted by Mr. Guy Donohue. Others on the Xew York Division's Clinic staff are Messrs. Edward Gille. Robert Kimpton and John Kellock. On Jan uary 15th the Clinic moved to New York City where it is located at 37- 43 West 65th Street for a stay of about two months. The pre-showing in Trenton at tracted much attention from officials of oil and automotive companies who have headquarters in the vicin Xew Jersey, dropped into see what ity of Philadelphia and Trenton. A a chassis dynamometer looked like. number of distinguished personages He was pressed for time and an not connected with the industry also nounced that he could stop for only visited the exhibit and evinced an a few minutes. However, the Gover unusual amount of interest. nor became so intrigued with the Such was the case when the Hon. equipment that he lingered for about Harold G. Hoffman, Governor of 30 minutes and Mr. Littlefield gave him a personal demonstration. His keen interest in the cut-away model of the Miller racing engine will be noted in the accompanying illustra tion. Mr. Littlefield (left) stands by ready to answer any questions which Xew Jersey's chief executive may ask. Service Station has Novel Feature ecently our Mr. r. g. R Loser, who is the Ethyl repre sentative located in San Diego, inaugurated a contest in which Ethyl customers who market tires through their service station set-up, were in vited. Most of them cooperated to consisting of the sale of two tires and tubes. This contest was rather unique in that none of the station operators were told of the contest until after it was over. Mr. F. I. Dewey, Associated Ser vice Station located at India and gain. It is needless to state that Mr. Dewey was, very much surprised and pleased at being informed that he had won the contest. He said it was his intention to make a con tinued effort to push Ethyl Gasoline the full extent. During a given period of time, sales figures were taken from the stations and the one showing the largest percentage gain in Ethyl sales was declared the winner of a prize Hawthorne Streets. San Diego, won the prize by- increasing his sales 146.89%. Union Oil Company Ser vice Station at Utah and University Avenues. San Diego ran a close second with an increase of 142.24% sales. The accompanying pictures show Mr. Dewey and his assistant servic ing a customer's car and standing beside the pump which brought them their success. Page ten ETHYL NEWS ETC 21892 dc Personnel of the Manufacturing Department, Ethyl Gasoline Corp. Deepuater Plant, December, 1931--Standing, back rou, from right to left: A. P. Stover, L. Barnum. C. A. VC'ilmot, M. T. Byrnes, J. D. Chalfant; D, M. Featherer, It". L. Guest. J. R. Greenwood, H. C. Hastings, Second Rou, reading right to left: E. A. Herbert, E. W. Holton, R. A. Williams, D. H. Fowser, C. H. Johnson, A. H. Wygand, Al. H. Jackson, D. E, Brown, L. 0. Schaefer, G. S. Waldron, J. L. Ebell, L. C. Sparks, E. Clough, L. A. Wilmot, A, I. Brasure. G. E. Den ham, P. R. Walton, F. R. Brou n. Front Row, reading right to left: C. Wasserman, E. M. Dougherty. L. W. Armstrong. 1. G. Brasure, M. P. Martin, M. A. Ware, E. C. Miller. V. C. Ebell, C. D. Remsburg, Al. E. Bailey, E. J. Darragh, N. C. Fowser, 0. Eskridge, E. L. Muldoon, W. S. Eskridge, J. H. Schaefer. His lodel 11 be straands ions itive Ethyl's personnel director, Mr. Robert L. Jordan, snapped by the Illinois State Journal's news photographer as he alighted from the company plane at the Springfield (111.) Municipal Airport to be greeted by Mr. F. E. VanWinkle of that city. The trip was made early in December from Chicago in fust one hours time. On the right is Mr. A. B. Wyrick, Ethyl's Assistant Division Manager in Chicago, who accompanied Mr. Jordan. Mr. ised that d it con fine The Sunset Oil Co. has recently completed a fine new bulk plant in Los Angeles, serving most of the city and a good deal of the contiguous farming area. It is significant that there is only one pump available for the servicing of the company equipment, and it dispenses Sunset Ethyl Gasoline. He is probably the most photographed man in the Ethyl organization. In this instance, so many photographers were trying to get a shot at Director of Clinics, Mr. Jack Martin, that they got in each other's way and the result was this rather unusual picture. Notwithstanding. Mr. Martin continued to broadcast his story of Ethyl at one of the opening meetings of the New York Division Clinic which recently closed a run at Trenton, N. J., before coming to New York City. . -Sw .. '-It h^ ! io\v vie wing '.em WS This progressive Gulf Service Station salesman, LeRoy Lee of Toledo, did not let the recent icy weather retard his premium gasoline sales. How he not only overcame the difficulty but made the weather work for him is illustrated by this photo, which was snapped by Ethyl's Toledo representative, Mr. W. J. Distler. By use of skates the salesmen were able to get around quickly and efficiently. FEBRUARY, 1938 Page eleven ETC 21893 AS the new year gets under way AA Ethyl's advertising program / ' for 1938 is the subject of much thought and discussion. Again this year color photography will play a prominent part and prepara tions for taking the pictures have already begun. The work of the photographer is beset with many SOME ETHYL "ADS' Photographer Paul Hesse attends personally to the make-up of "Fall ing Cloud" on the set of the Pueblo village at San Diego. 0 The Pueblo village "ad" as it finally appeared in national magazines dur ing 1937. Perched on the brink of a 200 foot cliff and supported by mem bers of the troupe, the camera man focuses his machine for a shot of the "lighthouse" scene. Vermont Maple Syrup set as it appeared when artist Hesse gave the word to shoot. difficulties and requires that he not only have the technical skill neces sary but a vast amount of ingenuity to overcome the many problems which may arise. Last year this art work was se cured in California and as the shots are about to be made for the 1938 showing, it might be of interest to learn some of the obstacles which had to be overcome in '37. Many similar ones may be encountered again before the finished ads finally appear. To this end then let us climb into the automobile of artist Paul Hesse as he starts for the field with his assistants, equipment and models. As we drive along we ask our friend to tell us something about the other Ethyl pictures which he has made. We hear about the time he went down to San Diego with a whole troupe of models, including an In dian Chief by the name of Falling Cloud The Chief, it may be re called, was one of the characters in the picture with the cowboy and the girl standing by a roadster with a Pueblo village in the background. It was originally planned to make this shot in New Mexico but cir cumstances prevented which serves as an example of one of the many eleventh hour changes which have to be reckoned with. In the first place New Mexico is a two-days' journey from Hollywood and al though the artists will go to no end of trouble to secure the setting they want there was in this instance the difficulity of persuading the In dians to pose, due to their supersti tion. Both Strassar and Hesse had had experience with them previous ly. So after a considerable amount of search through photographic files in motion picture studios a suitable setting for a background was found and the trip to San Diego resulted. Everything was fine, weather per fect, and all in the best of spirits. The party was just coming into Laguna, about half a mile from San ETC 21894 t ADS IN THE MAKING iie not necesenuity iblems as se shots ' 1938 est to which Many ntered finally ib into Hesse th his lodels. friend other made. went whole m I11'alling be re-acters >y and r with round, make it cirserves many 1 have e first -days' id al io end g they stance ne Inoersti-e had viousaiount ic files litable found suited, r perpirits. ' into n San Diego, when it began to rain. But, since no one can foretell the dura tion of a rain storm in California it was decided to continue on and hope for the best. As the shot had to be made fairly early in the morning to get the sun on the Pueblo buildings, Hesse was up and by the window at the crack of dawn, but his doleful counte nance told the story. Hoping that Providence would be kind it was decided to wait one more day and by way of placating the Heavens. "Falling Cloud" was re-christened "Sunshine". Evidently the old chief's forebears had incurred the displeas ure of the Gods and it was to no avail, so on the second day the whole troupe returned to Holly wood. Xot until the next week did the weather man smile upon them and the job was successfully accom plished on a second trip. Another picture in the taking of which some complications arose, was that of the cowboy and girl with part of a herd of three thousand cattle in the background. Motion picture companies pay on the aver age of a dollar a head for every animal rounded up for a picture. This is for the reason that running the cattle takes off the beef and since they bring so much a pound on the hoof, many ranches will not allow them to be rounded up for such a purpose. However, after visit ing a number of ranches, by sheer luck, one was located where, through the help of a good natured foreman, a perfect shot was secured at a very low cost. The group was finally taken elsewhere and stripped in with the cattle in the background. In taking the picture which fea tured the old lighthouse keeper, a few anxious moments were endured by the photographer as well as some of his assistants. It was taken at Laguna on the edge of a very nar row road and it was necessary to build a platform over a sheer drop of 200 feet to support the camera. Preparing to shoot the set in the Vermont Maple Syrup picture. Part of a herd of three thousand cattle which form a background for the studio group. Note how figures tn foreground have been stripped-in. Members of the troupe borrow a fence from -the county to use in the "lighthouse" set. When the "lighthouse" picture was finally taken everybody was comfort ably posed but the camera-man. With the help of half a dozen to hold the tripod and ladder, to say nothing of the artist, a satisfactory result was finally secured. Of course all picture taking is not complicated by such difficulties as have been mentioned here, though some entail much greater ones, but the above will illustrate that the task cannot always be estimated on the layout board. The photographer and his assistants must be prepared for all sorts of emergencies which are not apparent when viewing the finished job. ETC 21895 Meet Mr. Fricker HERE and THERE ranklin fricker was bom F in Baltimore. Maryland, on Sep tember 14th, 1901. He received his early education in the local schools of the city and later attended Davidson College from which he graduated in 19.21. He continued his studies, however, at the Massa chusetts Institute of Technology and four years later he was graduated from that institution with a degree of Bachelor of Science. Upon leaving college Mr. Fricker joined the Portland Cement Asso ciation in the capacity of field engi neer in which position he remained until February. 1927. when he came with Ethyl. His first assignment with the company was in the Sales Department, being located in the southeast. During the later part of 1929 he was transferred to Atlantic City to take charge of the Ethyl Ex hibit which was opened at that time. The following year he moved to Detroit and was attached to the Engineering Laboratory to direct the production of the series 30 knock-testing engine. In addition to his other duties. Mr. Fricker has had charge oi the design and con struction of the various Ethyl dis plays at Expositions. With the grad ual expansion of the activities in Detroit he has for some time past held the position of business man ager of the Research Laboratories. Mr. Fricker is married and has two sons and two daughters. He makes his home in Birmingham, Michigan. Baltimore The Blue and Gray Sightseeing Bus Co. of Washington D. C,, has recently signed a contract to use Gulf No-Nox Ethyl Gasoline in all of their equipment during the year 1938. This account, in volving about 100.000 gallons per year, is one which was formerly using an unlead ed fuel. A recent special fleet survey of the Civilian Conservation Corps shows that this activity operates approximately 40,000 vehicles. In fact the equipment repre sents almost half of the approximately 106,000 government owned vehicles op erated throughout the United States. It has been impossible to obtain any reliable estimate as to the amount of gasoline required for the CCC equipment. How ever, it is conservatively estimated that 85% of the fuel used is leaded regular grade. During recent weeks our North Caro lina representative ,1/r. Frits Mercer has been engaged in conducting a demon stration program for the Pure Oil Co. of the Carolinas. It evidently had the de sired effect for Pure Oil's sales manager expressed his satisfaction and said he considered it the best program they had ever had. The December issue of the Pure Globe also spoke favorably in its column of the success of the Purol-Ethvl campaign. Dayton The largest grocery company operating in West Virginia, has been high compressioning their equipment. In order to aid them in this work they have secured the services of Assistant Division Manager Fallcr who has been cooperating with them. When their first unit was ready for the road Mr. Faller was asked to go with it on its initial run. He reports that when under full load the truck attained a new high in performance and power. Toronto The Strobridge Motors of Brantford, Ontario have had what we consider a very remarkable increase in their Ethyl sales. Strobridge Motors are marketing under the jobber brand. Silent Chief Ethyl and in September, 1936, their sales of Ethyl Gasoline to their total were 20% while in September, 1937, their Ethyl sales showed a ratio of 84>/2% of the total and they stated that this was an average month. They anticipate maintain ing this splendid showing. Several organization changes have recently been announced which should be of interest to members of the Ethyl family. In the New York office Mr. Russell B. Weston ("Ethyl News." June, 1937) becomes Assistant Advertising Manager although he will continue to direct the activities of the Jobber Department and will remain on the "News" staff. Mr. J. H. Schaefer has been transferred to the New York office where, in addition to new duties, he will remain in charge of all manufacture, transpor tation. and technical operation development. Mr. A. P. Stover will be in charge of the Deepwater operations of the Cor poration and will assume many of the duties heretofore performed by Mr. Schaefer. Mr. C. Wasserman has been appointed as Mr. Stover's assistant. Mr. Elwood R. Anderson ("Ethyl News," Oct., 1937) who for two years has been Manager of the Gasoline Testing Department with headquarters in Yon kers, N. Y., has been transferred to the Manufacturing Department. He will be located for the present at Wilmington, Del. Mr. John C. Pope, who has been assisting Dr. Calingaert for the past five years at the Detroit Research Laboratories, will become the new Manager of the Gasoline Testing Department. His headquarters will be at the Yonkers Laboratory. Mr. H. C. Dees, who for the past two years has held the position of Assistant Manager in. the Chicago Division, is now with the Tulsa Division as Assistant Manager. Mr. C. E. Colvin, field representative in the Chicago Division, has been trans ferred from the Sales to the Manufacturing Department and will make his headquarters at Wilmington, Del. Mr. Arnold Webb, who has been attached to the Manufacturing Department at the Deepwater Plant, is now in New York and engaged in special work in connection with the Administration Department. The Following Service Awards Have Been Made as of February 1, 1938 TEN YEARS Hugh Hughes, Jr.__-------------------------------------------------------- Detroit Engineering William B. RansierTM------------------------------------------------------Detroit Engineering Lester B. Roberts---------------------------------------------Ethyl Export, South America August Roemer--------------------------------------------------------------- Detroit Engineering FIVE YEARS Charlotte A. Burba---------------------------------------------------------------- Administration Hubert FossettEthyl Export, London Page fourteen ETHYL NEWS ETC 21896 . le of the ">ly in its irol-Ethyl operating compres sor to aid cured the Manager ting with as ready ked to go >orts that : attained >ower. rantford, insider a eir Ethyl narketing lief Ethyl sales of ere 20% ir Ethyl c> of the - was an maintain ed be 1937) ct the re, in lspor- Cor Mr. s has Y011e will t five :er of nkers istant istant trans,e his tment rk in 1938 ering cring tcrica ering ration vtdoit MEWS On December 21st in The Bungalow atop the Morrison Hotel, seventeen mem bers of the Chicago Division gathered at a farewell dinner for Claire Dees and "Chuck" Colvin. Claire has been transferred to the Tulsa Division. His position, Assistant Division Manager, will not be new to him inas much as he has acted in that capacity for almost two years in Chicago. "Chuck." who is Safety Engineer, is leaving shortly to take over new duties in the Manufacturing Department in Wil mington. Success was wished them both; Claire in his new location and "Chuck" in his new work. Dinner was served at 7:30. There fol lowed a night of fun. Claire and "Chuck" were given cigars as large as logs to smoke and were served with glasses that dripped their contents on them as they drank. They were rival kings for the night. The highlight of the evening came when Jim Boudreau presented them with gifts in commemoration of their service in the Chicago Division. 1i1 Raymond Whitney joined the Dayton Clinic as prop erty manager while it was op erating in Lima, Ohio. He is a native of that section and was graduated from the Lima Cen- t r a 1 High School. After Raymond Whitney working in vari ous business pur- suits. Raymond joined our organization, to which we welcome him. The accom panying photograph was taken while he was on the job. i/i A recent addition to the Ethyl family is Miss Martha Warren who hails from Virginia, but now makes her home in Xew York City. Miss Warren attended Florida State College. Her last position was as secretary in the Xarthane-Warren Corporation. She is now secretary to Mr. Ralph Champlin, Vice President of Ethyl Export Corporation. 1ii Miss Florence E. Mistretto is another addition to the Administration Depart ment. She is the niece of Mrs. Elizabeth Carr and will serve as telephone opera tor in the Department's new offices in the Graybar Building. iii Members of our organization who visit the Laboratory from time to time will miss Art Sortman's smiling countenance. Art left Detroit on December 3rd to drive to the West Coast where hewill spend some time recuperating from his recent severe illness. We understand that he will lend Bill Schulze his assistance during the construction of the San Ber nardino laboratory. We trust Art enjoys his sojourn in the far west. iii A recent addition to the staff of the Manufacturing Department is Judson T. NEWSBRIEFS Biehle. He graduated from M.l.T. with B.S. in 1927 and M.S. in 1928. Since graduation he has been employed vari ously in the Research Department of the American Tar Products Corporation on the teaching staff of Robert College. Is tanbul, Turkey, on the staff of M.l.T. and as Supervisor of Methods and later as Xew England Industrial Sales repre sentative for Revere Copper and Brass, Inc. iii G Three of Ethyl's "Kangaroos" stroll ing through the streets of Melbourne. They are, from left to right, "Doug" Jeppe, "Beery" Noble and Jack Batche lor. Jack is a newer member of the or ganization and is our representative in Xew Zealand. iii Paul B. Mon- ohan joined the Ethyl family in October, 1937, and is attached to the Adminis tration Depart ment. A native of Toronto. Canada, he came to Detroit to complete his ed ucation at the University there and 1 ater was engaged in the Pau! B. Monohan Public Accounting business. In 1929 he became associated with General Motors as a traveling auditor and until coming to Ethyl much of his time was spent in foreign lands. /Y1 Mr. and Mrs. James V. Carlisle are being congratulated on the birth of a daughter, Carol Ann, born on January the tenth, 1938. The small Miss weighed seven pounds. James is on the staff of the Detroit Research Laboratory. Editor's Xotc: Our first 1938 baby. t i i The following transfers have been made as of January 1st. 1938. Paul Kaniut, from Xew York General Sales, to De troit Sales. Charles P. Speaker, from THIS MONTH'S COVER The pulse of the Clinic. These hands on the keyboard of the con trol tower regulate those powerful spotlights, the auditorium and ex hibit lighting, two projector ma chines and motion picture appara tus. New York General Sales, to New York Sales, and Fred J. Schroeter. from Chem ical Research to Detroit Gasoline Test ing Laboratory. iii The fourth annual Christmas party of the Manufacturing Department was held on December 17th at the Concord Coun try Club. Wilmington. Del. It was voted a great success and the committee on ar rangements is to be complimented on the results and particularly on the very at tractive decorations which carried out the spirit of the season. At the close oi the dinner Mr. Schaefer conveyed a message of Christmas greet ings from President Earle Webb which had been received by telephone. He then made an announcement of Mr. Stover's completion of ten years with the com pany and presented him with his service award. Among the guests attending were Messrs. Shank and Warren. Manager and Assistant Manager respectively of the Baltimore Division, and Mr. Lew Barnum in charge of operations at the Baton Rouge Plant. Mr. Shank made a few remarks on the close association be tween the Sales and Manufacturing De partments and Mr. Barnum brought the greetings and good wishes from those former members of the Deepwater staff who are now located at Baton Rouge and were unable to be present. Following the speeches, Mr. Shank and Mr. Warren gave a showing of the vari ous Ethyl sound films after which danc ing was enjoyed until the "wee sma'" hours. recently joined the staft of the Chemical Research Labo ratory in De troit, is a grad uate of the Mas sachusetts Insti tute of Tech nology. Before coming to Ethyl he held succes sively the posi Leu is Hess tions of guest of the Depart ment of Chemistry of the University of Xew Hampshire, Research Assistant at M.l.T. and Chemist with the A. C. Horn Company. The Baltimore Division is looking for ward with particular interest to the time during the fall of 1938 when the General Motors Parade of Progress is scheduled to return to that city for another show ing. Inasmuch as two members of the Division spent a year each with the Cara van, Mr. Cronin in 1936 and Mr. An drews during 1937, there will be many old friendships to be renewed irr Miss Rita Dennen. a newcomer in this organization, will act as secretary to Ar nold Webb whose office is in the Gray bar Building with Administration De partment. Miss Dennen is a graduate of St. Joseph's College and lias a degree of B.A. in English. Prior to coming with us she was with the Fulton Savings Bank in Brooklyn. FEBRUARY, 1938 Page fifteen ETC 21897 INDEX TO ETHYL NEWS FOR 1937 AVIATION PageIssue Page Issue Aeronautical Engineers Hear Gasoline Mo Ethyl's Chicago Div. Develops New Dem tor Rivals Diesel Economy--...................... 1 January "Aeroneer" Gilmour-Ethyl Economy Flight 3 February onstration Platform-------------------------------- 12 September Two Unusual Records (C.O.R. Super Plus Florida Aviation Program..... ...................... 4 February Ethyl, Australia)________ ______________ 12 September Trends in Air Transport Engine Design-- 1 March More Distributors Sell Ethyl--........-- 11 November Where Airplanes Fly...---------------------- 6 April Ethyl Demonstrates from Canada to Gulf And Now the Extra Fare Plane------------ ---10-11 April to Rockies______________ 14 November Annual Bendix Airplane Speed Dash------- 15 June Missouri Station Winner in National Con TWA Goes Modern on Tractors--........--. 14 July-August test (Floral Station)........ .................. -..... 11 December Ethyl Buys New Aeroplane..... ... ...... --....... 13 October Ethyl Plays Big Part in Veteran Flyer's Station Operator Offers Proof (Evanston, 111.) .... 12 December Career i Roscoe Turner)..... ................ 11 November ETHYL-DOW COMPANY Vision, Training Achievement, Aim of Expansion at Kure Beach--............ .............. 10 February World's Largest Civilian Aviation School Ethyl Dow Plant Expands to Meet World (Parks Air College)..........................-....... 6- 7 December Demand for Anti-knock Fuel..... .................10-11 Julv-August BATON ROUGE PLANT $5 Bill Recovered at Ethyl Dow Intake-- 15 September EXHIBITS Ethyl Executives Attend Formal Opening Ethyl Exhibit at Cleveland Exposition------ 2 Julv-August Baton Rouge Plant.......................... ............ 2- 3 December Ethyl Trio at Greater Texas & Pan- BUS AND FLEET Modern Fuel for These Modern Trucks (Pittsburgh Coal Co.)---------------- --------Ethyl Gasoline for Heavy Equipment 2 September American Exposition------------------------------ 4- 5 July-August Tulare-Kings Counties Fair-Goers See Novel Exhibit_____________________ _____ 7 November Many Hear About Ethyl at Brockton Fair 13 November (Arthur & Allen Constr. Co., Colo.)------ 4 September Blue Ridge Lines Purchase High Com- pressioned Units_______ 5 October 1,000 Buses Change to Leaded Fuel (5th Ave. Coach Co.)________ 2-3 November Dowell Incorporated................ 10 November Truck Saves 3 Hours and 20 Gallons-- Cost, A Few Dollars 15 December CLINIC Further Expansion of Motor Check Service Announced (Assoc'd) 15 February Evolution of Clinic Developed by Los Angeles Div___________________________ 4- 5 May Ethyl Clinic Shows How to Boost Horse power 6 November Ethyl Inaugurates Nationwide Clinic Pro gram __________________________________ 8-10 December Baltimore Division Prepares for Richmond Clinic______ __ 12 December CUSTOMER CAMPAIGNS, SERVICE STATION CONTESTS, DEMONSTRATIONS, ETC. Participation in 14 Fairs with Gulf (At lanta Div.) 3 January Kansas City Div. Meetings with Pontiac Motor Co 15 January San Bernardino Tests Aiding Fuel and En gine Study 14 February Ethyl Demonstrator Unit withCaravan____ 8- 9 March Ethyl Sales Tripled During Month oi January (Chicago Div.)______ __ 5 April These Men Challenge the World (Los Angeles Div.) 14 April' Incentive Increases Pennsylvania Sales (New York Div.) 3 May Phillips Petroleum Co. Sales Meeting in Kansas City. 11 May Ethyl Sales Jump in Oklahoma City (Aro- max and DX Ethyl) 14 May Toronto Garage Makes a Record_________ 14 May Skelly Oil Company's AromaxEthyl Drive 15 May Mobilgas' New Motor Fuel in Great De mand 15 May Westchester County Gulf Distributor Shows Big Ethyl Ratio 14 June Iowa Dealer Believes in Signs______________ 14 June Service Station Contest on West Coast Raises Ethyl Ratio 15 July-August Big Demand from Advertising New Gaso line (Mobilgas Ethyl)16 July-August Derby Oil Boosts Ethyl16 Julv-August PERSONNEL Meet Mr. T. R. A. Bevan------ --------------- 2 January J. C. TaylorBecomes Vice President--------- 4 January Manufacturing Dept, and Research Lab. Increase Personnel 10 January Meet Mr. M. A. Taylor__________________ 2 February Midgeley Receives Perkin Medal_________ 4 February Sidney T. Pruitt--Atlanta Correspondent 16 February Meet Mr. J. E. Boudreau________________ 2 March Hats Off to Bill Newman_______________ 4 March Meet Mr. L. W. Shank 2 April No 40-Hour Week for this Ethylman (McFarlane) 2 April Meet Mr. J. C. Gonzalez__________________ 2 May- Meet Mr. R. B. Weston--------------------------- 2 June Meet Mr. L. J. Volz----- --------------------- 18 July-August Ethyl-BBD&O Outing----------------------------- 16 July-August A. J. Steelman, Chicago Correspondent___ 18 Julv-August Bevan and Banks . vdvance in Ethyl Export 20 July-August R. K. Scales, Detroit Correspondent______ 18 July-August Meet Mr. A. P. Stover 15 September Meet Mr. E. R. Anderson 15 October E. O. Jones' New Assignment________ .. 16 October Midgeley Opens Chandler Centenary______ 12 November Meet Mr. Lester B. Roberts_____________ 15 November Ralph C. Champlin, Vice President, Ethyl Export 12 December Meet Mr. Richard C. Murphy-____________ 15 December George W. Warren, Baltimore Correspon dent 16 December George Gallagher, Chicago Correspondent 16 December Vice President Graham Edgar Appointed to Nat'l Committee of A.P.I___________ 14 December SAFETY Southern Carolina Officials Study Plan to Combat Auto Fatalities 15 Voice of Safety Comes to Town__________ 7 Model Blending Plant for Safety Division 5 Safety Engineers Meet 15 Ethyl's Safety Engineers Hold First Con vention 4 Not Over 50 for Safety_______________________2 TAXES Automotive Levies Are Poor Man's In come Taxes14 JanuaryState Seeking to Halt Diversion of Gaso line Tax4 Gasoline Consumption, Prices and Taxes__ Toll Roads1 What Will the Motorist Pay in Five Years 1 1 January JanuaryMarch May- May September March MayJulv-August November Three States Divide Honors in Ethyl Con test (Ashland Oil & Ref. Co.)_____________ 6 September TRACTOR Ethyl Conquers Snow Drifts (No. Dakota) 4 January Ethyl Demonstration Amazes Vancouver Citizens (G. M. Caravan)11 September Tractor Topics12-13 The Marsh Buggy4 March April Page sixteen zf ETHYL NEWS ETC 21898 fsue >tember itember vember vember cember cember iruary y-August >tember v-August v-August vember vember iuary luary iuary iruary iruary iruary .rch .rch ril ril y ie v-August y-August y-August v-August y-August member tober .ober vember vember ember ember ember -ember ember uary uary rch tember uary rch y .-August vember uary rch il NEWS TractorTopics 15 TractorTopics 11 New Tractors for Texas Farmer_________ Tractor Topics_______________________ __ March of Time in Texas Rice Fields_____ Tractor Topics_________ Tractor Topics____ Newcomer in H. C. Tractor Field..... ...... . Ohio Tractor Tests Are Conclusive..... ..... Streamlining the 1938 Plowhorse________ Page Issue April May 12 May 11 June 6 July-August 18 J uly-August 5 September 11 September 6 October 13 December VERSES Power of a Smile............................................ Traffic .................................................... ... ....... A Little Fellow Follows Me......................... When I Drive................................................ . Never Say Quit................................................ January February June September November MISCELLANEOUS ARTICLES How We Found Ethyl Gas (Midgley)___8-11 Dare-Devil of Sky, Land and Water (Capt. Bob Ward)..... ......... ..... ..... .........................12-13 Australia Enjoys Boom Times, by R. K. Scales .................... 14 1936 Sales and Outlook for 1937, by J. C. Taylor... ......................... 1 Contributions of Petroleum Industry Causes Economic Loss................. 3 Camera Man "Crashes" Detroit Laboratory 8- 9 One Man's Hobby, by W. W. Sweeney, Atlanta ________________________________ 11 Quaint Statutes of Yesteryear__________ 15 The Camera Man "Shoots" More Labora tory Equipment 6 Samoa Retains Its Charm, by Alan Tully__10-11 Yes! It Pays to Publicize (Toronto Div.) 14 "Boss Kett" Reveals His Secretsof Success 1 The News Behind the News on the Flood ing "Father of Rivers"8- 9 Sea's Greatest Hazard Conquered12-13 Skippy Introduces His Creator...__........... ... 8- 9 Man's Greatest Instrument of Death (Auto Accidents 1 ___ 1 January January January February February February February February March March March April April April May June Page Issue Real News Items Get Branded Products on Front Page-------------------------------------.. 11 J une Science Opens New Temple I Mellon Inst. Dedicates Laboratory) ...............................1 2-13 June Meet the Winner of the Race........... ... ......... 7 J uly-August The Long Road with Ethyl--Indianapolis Race___________________________ _______ S- 9 July-August The America's Cup Race________________ 1 2-13 July-August Mechanics Become Carburetor Experts-- Carter Carburetor Corp__ _____________ 17 J uly-August Support of Fundamental Research Dis cussed by Chemists..... ........... ........... ...-.... 1 September "And Ethyl Was There" (Chippewa Falls, Wis.. Celebration! ______ 5 September Ethyl Trend Sharply Upward in Foreign 6 September Charleston. S. C,, The Historic City........... 7- 9 September To Victory With Ethyl in the Tank........... 10 September "Gusher Struck at Petrolia"_____________ 13 September Historic Tree Saved in March of Progress (Charlottesville, Ya.) _________ ________ 14 September Economics of the Day 1 . October Ethyl Tank Car Takes a Voyage-------------- 2- 3 October Ethyl Boards Show at Point of Sale (Los Angeles Div.) _______________ _____ -- 5 October Skippy at Indianapolis Soap Box Derbj .-- 7 October Mine to Laboratory to Hospital (Radium) 8-11 October Mounties of the Highway (Calif. Highway 12 October Auto Show Opens This Month___________ 14 October Trailerite Likes Ethyl 15 October Stirrup to Steering Wheel (Royal Can. Mounted Police) 4 November American Speed Ace Sets 159 Records (Ab Jenkins) 5 November The Granddaddv of Them All (First Auto in Canada) _____________________ _______ 7 November Ethyl Fieldmati Views Land of Contrasts (Kuhe in Mexico)______ __ 3- 9 November How Much Gasoline Will the Average Car Use?_______________ ___ __________ 1 December Division Managers and Assistants Meet..... 15 December MARRIAGES Charles Boyle and Mrs. Nancy Harrington____ Frank Cronin and Mary Blair Murphy_________ Frances Reebie and Albert Brodt_____________ Anne L. Ulrich and Merritt P. Martin________ Elizabeth Colburn and Herschel S. Medlin_____ KavTisza and Harry Traulsen________________ Charlotte Ashton and Peter Burba___________ __ Patricia Sevier and Henry John Appert___ ___ John M. Robinson and Veronica Covne______ Louie Wilson and Virginia Ruth Colwell______ Ben Harrison and Itoline Reed_________________ Mildred Rugan and Gordon Spencer__________ Alice Meyer and James H. Boyden Elinor Gunn and James W. O'Connor_________ Fred Nixon and Ruth Koewing_____ _____ ___ Gladys Roney and George Rodgers____________ Alan C. Tully and Lady Kingsford-Smith______ R. W. Adams and Margaret Jones____________ Fred J. Schroeter, Jr. and Fay Speese________ Date Oct. 15, 1936 Jan. 2, 1937 Dec. 21, 1936 Jan. 16, 1937. Feb. 3, 1937.____________________ _______ Dec. 5, 1936_________________________ ___ Apr. 24, 1937 May 29, 1937 June 5, 1937 June 24, 1937____________________________ June 15, 1937 Aug. 7, 1937. Oct. 16, 1937. Oct. 30, 1937 Sept. 18, 1937. Jan. 21, 1937. Dec. 2, 1937 July 31, 1937____________________________ Sept. 12, 1937 16 January 16 March 16 March 16 March 16 March 16 April 16 June 16 June 16 June 21 J uly-August 21 July-August 17 September 17 October 17 October 17 October 16 November 16 December 16 December 16 December BIRTHS Mr. & Mrs. A. F. Wilt________________________ Mr. & Mrs. Hugh Gebhart_____________________ Mr. & Mrs. C. E. Smith_______________________ Mr. & Mrs. C. D. Remsburg______ __ _________ 31 r. & Mrs. Lew Barnum, jr Mr. & Mrs. L. A. Dollahan____________________ Mr. & Mrs. John K. Morris___________________ Mr. &_Mrs. D. S. Flynn_______________________ Mr. & Mrs. J. C. Gonzalez Mr. & Mrs. T. E. Dawson Mr. & Mrs. J. O. Balzer______________________ Mr. & Mrs. E. J. Nieser, Jr___________________ Mr. & Mrs. W. H. Sievert, Jr_________________ Mr. & Mrs. Meredith Littlefield______________ Mr. & Mrs. P. M. Perry______________________ Mr. & Mrs. H. W. Kellogg____________________ Mr. & Mrs. Frank Fricker_____________________ -John Douglas ....... ...... ______ Nov. 1, 1936 \nv 21. 1936 .Mark Wilson ....... ...... . Jan. 1. 1937 .Charles Daub _____ .. ._ .. ____Xov. 16. 1936 .Lewis 3rd _ . ... Feb. 13, 1937 .Bruce Edward .. ____ ____ March 1937 .David Allen ............. .... _ ,, March 14. 1937 .Douglas Sherman __ . ______ March 20. 1937 Caverlv _ .Carolyn ...................... --..... June 13, 1937 July 2, 1937 .Elizabeth Ann March 5". 1937 .Edward J., Jr. _ Aug. 15, 1937 .Dorothv Lee _ ....... ....... Julv 6, 1937 .Susan Ellen _ October 1937 19, 1937 7, 1937 .Judith Ann Oct! 25, 1937 16 January 16 Februarv 16 March 16 March 16 March 16 April 16 April 16 J une 20 July-August 20 July-August 20 July-August 17 September 17 September 17 October 17 November 16 December 16 December ETC 21899 NATIONAL SAFETY COUNCIL ETC 21900 What is a Friend? I WILL TELL YOU. He is a person with whom you dare to be yourself. Your soul can go naked with him. He seems to ask you to put on nothing, only to be what you are. He does not want you to be better or worse. When you are with him you feel as a prisoner feels who has been declared innocent. You do not have to be on your guard. You can say what you think, express what you feel. He is shocked at nothing, offended at nothing, so long as it is genuinely you. He understands those contradictions in your nature that lead others to misjudge you. With him you breathe freely. You can take off your coat and loosen your collar. You can avow your little vanities and envies, hates and vicious sparks, your meanness and absurdities, and in opening them up to him they are lost, dissolved in the white ocean of his loyalty. He understands. You do not have to be careful. You can abuse him, neglect him, berate him. Best of all you can keep still with him;, it doesn't matter. He likes you. He is like fire, that purifies all you do. Through and underneath it all he sees, knows and loves you. A friend, I repeat, is one with whom you dare to be yourself. i ! i ! ETC 21902 ik ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta F. S. CRONIN Baltimore D. S. FLYNN Boston G. A. GALLAGHER Chicago R. R. FALLER Dayton C. M. BERRY Kansas City CARL ABELL Los Angeles R. L. GOLTZ New York J. N. FITZGERALD Toronto H. C. DEES Tulsa R. K. SCALES Engineering Dept. ARTHUR P. STOVER Manufacturing Dept. J. C. POPE Gasoline Testing Dept. HUBERT FOSSETT Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION VOL. 5, No. 3 Declares Wealth Now Widely Diffused IXCE the advent of the so-called New Deal in National politics the S claim has been made by "advanced thinkers" that corporations have been getting bigger and bigger, that this bigness means more and more economic and political power in fewer and fewer hands, and that concentration of power is increasing in business. This argument is osten sibly to prove the need for further business regulation. Prof. James E. Boyle, of Cornell University, is out to debunk this idea. "Present-day `big' corporations are political and economic pikers compared with those of earlier times", he says in an article, "Let's Find Out About Big Business." The fact is, Professor Boyle explains, that the relative power of the "big corporations" has been waning for 400 years. He mentions such gigantic corporations of that day as the French East India Company, the English East India Company, the South Sea Com pany, the Hudson Bay Company (still going strong), and many large "Merchant Adventurers." Even in those days, Prof. Boyle says, monopoly privileges alone did not assure the success of a business enterprise. He refers to 55 large companies for foreign trade which failed through mismanagement in spite of the fact that they had monopolistic advantages. Going back still farther to the fourteenth century, he points to the huge fortune of the Fugger family of South Germany which wielded an economic and political power not matched since its day. This corporation, he states, continued for more than 200 years and did a large-scale business in real estate, mining and smelting, transportation, foreign and domestic com merce and most important, banking. Their operations extended throughout all western European countries. He writes that it was a small matter for the Fuggers to set up and pull down earls, dukes and princes. The Medici family of Florence, Prof. Boyle recalls, is another group which enjoyed a long financial reign from 1350 to 1550 and had power not unlike that of the Fuggers. They were manufacturers of silk and wool, sea traders and bankers. As their power waned, rival companies grew up in Florence, Siena, Lucca and Cremona. Prof. Boyle goes on to say that "the farther hack into history we look, the less laissez faire do we find and the more concentration of power in few hands. If we go back to the time of the Hammurabi (800 years before the birth of Moses) we find the wealth of a whole kingdom concentrated (Continued on pane 13) In This Issue What Is a Friend? Declares Wealth Now Widely Diffused Traffic Safety Becomes a Science Carter Carburetor School Ex- PANDS Another Ethyl Booster With Sir Hubert Wilkins in the Arctic Millions Will travel Highways to 1939 Fairs A Servistation for City of To- MORROW Oklahoma Jobber Features Modern Merchandising Richmond Clinic Scores in First Round This Month's Cover SAFETY TOPIC'S Meet Mr. Costello Before and After Taking Here and There Service Awards Newsbriefs & ETC 21903 Traffic Safety Becomes a Science By Harold E. Green .-Isst. Dir. X. L'. Traffic Sajety Inst. U\ /ES, automobile accidents can yj he prevented !" / The speaker, a tall ath letic, clear-eyed young man of thirtylive, is Lieutenant Franklin M. Krenil -- America's No. i Traffic Safety Policeman. He is director ot the Northwest ern University Traffic Safety In stitute and the Safety Division of the International Association of Chiefs of Police, Evanston, 111. In this capacity he has been responsible for the training of over 1,000 traffic police in accident prevention dur ing the past two years. Further more, the traffic safety methods which he taught them are based on a formula developed by himself. "The toll of death and injury from automobile accidents is rising in this country because few police men know how to prevent such ac cidents," he says. "They do not know how to find out the causes of accidents, and consequently are not equipped to prevent accidents through an intelligent use of en forcement, education and engineer ing. "Most motor vehicle laws, it must be remembered, were enacted in the interest of traffic safety." The son of a packer. Lieutenant Kreml received an unusuallv earlv training in traffic problems. After graduating from a Chicago high school he attended the University of Wisconsin for one year. Lack of funds forced him to drop out of col lege temporarily. To earn enough Lieutenant F. M. Kreml, Director of the Northwestern University Traffic Safety In stitute and Safety Division of the Interna tional Association of Chiefs of Police money to continue his education, he got a job with the United States Bureau of Public Roads. Later he transferred to Northwestern Uni versity. While at Northwestern, his sav ings ran out again. He joined the Evanston police force, meanwhile working his way through the Uni versity and then through John Mar shall Law School in Chicago. It was as a motorcycle policeman on the Evanston police force less than ten years ago, that he got the start which brought him to the top in the traffic safety phase of police work. One day, while on duty at a pic nic given by the Evanston Safety Council for youngsters who served in the city's schoolboy patrols, he remarked to a bystander that neither the Evanston Safety Council nor the city's police department were at tacking the traffic safety problem correctly. In fact, he declared that: The Evanston Safety Council did little more than hold picnics and make speeches, activities which, val uable enough in themselves, were not enough. There was no such thing as traf fic safety in Evanston because the traffic laws were not enforced in telligently. When tickets were given to driv ers. too many of them simply called someone up and had the tickets "fixed." Page two Students of the Highway Patrol Officers'' Training School, November 9 to 21. 1936. Evanston, 111., study the stopping distance of an automobile under the direction of Harold Hammond, traffic engineer of the National Bureau of Casualty and Surety Underwriters, New York. Left to right are Corp. ]. H. Westphalcn of the New Jersey state police; Capt. Joe Burman of the Ken tucky Military Department; Hammond: Supt. ]. D. Moffatt of the Texas Depart ment of Public Safety: and Sgt. C. J. Campbell of the New Jersey state police. The car in the picture was presented to the Safety Division of the. International Asso ciation of Chiefs of Police by the General Motors Corporation as a model traffic squad car. ETHYL NEWS ETC 21904 Uni- s sav ed the awhile Uni- Mar- cenian e less ot the te top police a picSafety served Is, he .either :1 nor re atoblem til did s and 1, val- were - traf-e the d in- drivcalled ickets ifficers' 1936. istance ion of of the Surety ;ht are Jersey e Kenmond: ~>epart- C. J. police, to the Assoleneral traffic EWS Signs and signals were installed in haphazard manner. Hit-and-run drivers were never sought unless they killed or seri ously injured someone, and then sel dom caught. Traffic officers were assigned to patrol certain areas hv guess work, not because it was known that they were needed there. Students inspecting tire marks in dirt at the scene of a hit-and-run accident. Very little effort was made to get complete reports on accidents. "Evanston's motorists could be protected front death and injury," he said, "if a proper system of traf fic control and accident prevention was set up." The bystander who listened to this tirade had merely remarked that the Evanston Safety Council was doing a fine job by promoting safety activities. The day following the picnic Kreml was called before Police Chief William O. Freeman. In the chiefs office, also, was the unknown bystander of the day before--Her man S. Spoerer, president of the Evanston Safety Council. Kreml's ideas on what Evanston's safety program should be were praised and he was told to go ahead and see if he could work out a method to reduce the death and in jury toll from automobile accidents. This he did. forming an accident prevention bureau in the traffic di vision which began functioning on September i, 1929. It was Kreml's belief that most automobile accidents are caused by law violations and that if violators who caused accidents were appre hended and convicted, accidents would be reduced. He also believed that all accident prevention work should be based on facts. To prove his beliefs, he set up the following formula: First: he required that complete Students inspecting headlight glass at the scene of a hit-and-run acci dent. reports be made of every automobile accident. To make sure that he would get the information and facts, he trained the traffic police assigned to him. He made them experts at interviewing drivers and witnesses, in the collection of evidence at the scene of an accident, and in the pre sentation of cases in court. Second: he carefully analyzed the accident reports to determine the causes of accidents. Reports were filed by location so that dangerous intersections, streets and areas could be studied. Thus, he developed the principle of selective enforcement, which means that the traffic police are concentrated at high accident locations during the times when ac cidents occur most frequently. A spot location map of Evanston, with colored pins indicating the place and kind of accident, was kept as a visual picture to show where en forcement was needed. Third: after finding out the causes of these accidents, Kreml sought to prevent their recurrence through use of engineering and ed ucational programs. The immediate result of this pro gram was a reduction in the death rate from 19.7 for the first eight months of 1929 to 9.8 for the re maining four months--the death rate had averaged 16.7 for the pre ceding three years. From 1930-34. inclusive, the av erage death rate dropped to 10.3, and from 1935-1938 this figure has averaged 5.9. In 1932, Evanston tied with Pittsburgh for the Grand Prize in the traffic safety contest conducted by the National Safety Council-- the first year the contest was held. At this juncture, Kreml recog- Students inspecting the biimper of a hit-and-run car at the Northwestern University Scientific Crime Detection Laboratory. MARCH, 1938 Page three ETC 21905 nized the need for traffic police trained in accident investigation and sought the means and facilities to teach them. With the cooperation of Northwestern University he con ducted the first traffic officers train ing school in 1933. This course has been repeated annually since then. Evanston again won the Grand Prize in the National Safety Coun cil's Traffic Safety Contest in 1933, and repeated in 1934. This record attracted so much attention that many cities requested Kreml to in stall an accident prevention bureau in their police departments pat terned after the one he had created for the traffic division of the Evans ton Police Department. Included in this request, of course, was that he train their officers to apply his ac cident investigation methods to their traffic safety problems. He went to Syracuse, N. Y., in 1934 and installed an accident pre vention bureau similar to that in the Evanston police department. The following year that city won the bronze plaque for the first place in its population group in the traf fic safety contest. In 1935, he installed an accident prevention bureau in the Louisville, Ky., police department. This city has just completed its third suc cessive year of automobile fatality reductions. Realizing that he could not hope to fill all the requests for accident prevention bureau installations, Kreml conceived the idea of estab lishing a permanent organization composed of traffic safety experts in the police field to help him in stall these bureaus and to train traf fic police. Gaining the financial aid of the Automotive Safety Founda tion, the Safety Division of the In ternational Association of Chiefs of Police and the Northwestern Uni versity Traffic Safety Institute were organized in the Spring of 1936. Both were housed in the same build ing on the University campus. The Northwestern University Traffic Safety Institute has for its purpose the training of traffic police men in modern methods of traffic control and accident investigation. Six two-week short courses are con ducted annually, drawing their at tendance from all parts of the country. A special training course is con ducted at the Institute for police men who enroll at the Institute for a full academic year. The Institute is financed by funds granted by the Automotive Safety Foundation, Northwestern Univer sity, and the Kemper Foundation for Traffic Police Training. Only recently, Mr. Alfred P. Sloan of General Motors, donated $15,000 to the Institute to carry on this excel lent work. The Safety Division of the Inter national Association of Chiefs of Police, financed by the Automotive Safety Foundation, has for its pur pose the organization of accident prevention bureaus in the traffic di visions of police departments in cit ies throughout the country and the training of officers to man them. It also sponsors and directs regional state and short courses in traffic police training at other major uni versities modeled after the original school started by Kreml. The subjects taught at the Insti tute and Safety Division, IACP, schools include drunken driver con trol, accident, investigation, reports and records, pedestrian control. school safety education, traffic engi neering, traffic legislation. At the present time, 17 accident prevention bureaus are operating in municipal police departments, the great majority of them showing substantial fatality reductions or holding their own despite a large increase in traffic fatalities through out the country the past two years. In 1936, the C.I.T. Safety Foun dation awarded Lieutenant Kreml $5,000, in recognition of his out standing contribution to the cause of traffic safety. He was recently named one of the ten outstanding young men of America for 1937 in "America's Young Men", an annual book of biographical sketches similar to "Who's Who". Lieutenant Kreml has been listed in the volume since its first issue. Only men under forty are eligible. It might be well to sum up Kreml's achievements in his own words: "What has been accom plished these past few years is but a start in the right direction. We have proved that automobile acci dents can be prevented. But, until every police department has men trained to do this job effectively, our work remains undone." Students inspecting street corners to determine if a physical hazard exists conducive to causing automobile accidents. Page four ETHYL NEWS ETC 21906 ic engiiccident ating in its, the >ho\ving ons or a large hrougho years, v Foun- Krenil tis oute cause le of the nen of merica's book of lilar to Kreml ne since ler forty sum up bis own acconis is but ion. We ile acciut, until las men ectivelv. nducive to NEWS Carter Carburetor School Expands ROMPTED by the desire to Phave more Carter trained men in the field, the Carter Carbu retor Corporation, St. Louis. Mo., (/`Ethyl News" July-Aug. 1937; has completed the erection of a new building to be exclusively devoted to their training courses. In the past year this company has graduated over 320 mechanics, each of whom has received individ ual instruction involving practical and theoretical carburetion in mo tor tune-up. Sixteen successful thoroughly the theory on adjustment schools were held during this last of carburetors insists that each in year. The graduates include a rep dividual put this theory in actual resentative coverage of the United practice. States as well as many foreign Mr. Louie Wilson of the Ethyl countries. Gasoline Corporation, Kansas City Mr. Dean, who is in charge of Division, has made arrangements the instruction course which covers to conduct an evening meeting at each school, proving the desirability of using Ethyl with advanced tim ing. The demonstrating engine is always of considerable interest to the men attending the school and sound films offer a forceful type of presentation on the merits of Ethyl Gasoline. Another Ethyl Booster HE other day an Ethyl repre asked him to step in for a few mo Tsentative drew up to a Standard ments and talk "shop". Before the (Indiana) Service Station on conversation was well under way, Green Bay Road in Wilmette, 11h1o. wever, a bell rang which was a Hardly had the wheels of his car signal that a car had come on the stopped turning before the door driveway. opened and an attendant hurried "Excuse me a minute," said the forward. It proved to be Mr. Ste proprietor to his caller, but on sec phen Shimonek. who operates the ond thought added, "or better still, station, which is a very imposing come on out and listen to me sell stone building situated at one of the Ethyl." As this subject happened most desirable corner locations in to be our representative's hobby he the town. On learning that his cus followed him out. arriving at the tomer was connected with the Ethyl rear of the car just as the service Gasoline Corporation Mr. Shimonek station man approached the driver and was a witness to the following: Greeting the motorist with a smile, he looked at the gasoline gauge and said, "Good morning, sir, what will your tank hold this morning?" The driver glanced down at his gauge and ordered seven or eight gallons. "Shall I fill it with Solite with Ethyl?" asked the at tendant. The answer came back. "Yes." At this point the Etlrylman strolled back into the station and was joined shortly by Mr. Shimo nek who had attended to the needs of his customer. "That's how we do it," he said, "I simply suggest Ethyl and even you would be surprised at how many times they say `ves.' Yes. sir, we'll sell more Ethyl this year than last and right now we're doing a 30% Ethyl business." After a little further discussion on the subject of business in general and gasoline in particular, our rep resentative took his leave and "chalked up" one more Ethyl booster. MARCH, 1938 Page five ETC 21907 I With Sir Hubert Wilkins in the Arctic These pictures were taken by Mr. Gerald Brown of the Consolidated Aircraft Co., San Diego, California, who flew with Mr. McFarlane to Fairbanks, Alaska, on the latter's sec ond trip to the far north ("Ethyl News", Dec., 1937). Mr. Brown, and others shown in the photographs, rendered valuable assistance to Sir Hubert Wilkins in his quest for the miss ing Russian flyers. Pictures reproduced by special permission. Mr. Brown and his companions with some of their equipment for operations above the arctic circle. From left, Messrs. H. Kenyon, Pilot; Al Cheeseman, Co-Pilot; G. Booth, Radio Operator and Gerald Brown. Natives stage a rodeo for their guests. This is not merely entertainment, however, as the reindeer will help to replenish the supply of fresh meat. Page six & Sir Hubert Wilkins standing in the after cockpit of his flying boat takes some pic tures of the dreary expanse of the Arctic Ocean. ETHYL NEWS ETC 21908 IC in the ice to miss ed bv At Aklavik at the mouth of the Mackenzie River contact was made with Sir Hubert VC'ilkins. His great flying boat which con sumes many gallons of Ethyl Aviation gas oline is shown here re-fueling for another flight over the barren waste of the arctic. th some s above ssrs. H. Co-Pilot; Gerald Mr. McFarlane about to leave Aklavik on return trip in Pilot Bob Randall's Fairchild 82. From left on shore, Gerald Brou n. Bob Randall, C. J. McFarlane and Sir Hubert Wilkins. Randall's mechanic on pontoon. m- This picture, was taken just prior to the take-off of a flight from Barter Island. Snow and ice must be cleared from the stabilizer before the flying boat can take the air. f e after >ie picArctic EWS Perhaps the greatest hazard which air men have to face while operating in the far north is the formation of ice on body and wings of the plane. Here a coating of snow and ice is plainly visible on the tail of Sir Hubert's flying boat. MARCH, 1938 Page seven View of San Francisco's great new municipal airport, to be opened in 1940 at the Yerba Buena Shoal in the center of San Francisco Bay, largest land-locked harbor in the world. The 400-acre site reclaimed by the United States Corps of Engineers, will be the scene of the Golden Gate International Exposition. Part of the Exposition program is the construction of the three permanent structures shown here--the Administration Building, embodying the most modern design and equipment of aeronautical engineering, and the two hangars. These three buildings will be used during the Exposition as an Adminis tration Building and exhibit palaces. The view is from the San Francisco-Oakland Bay Bridge, looking northeast with the Berkeley hills in the background. Architectural splendor of the Exposition will be enhanced by the half-million dollar landscaping program which will provide tree-lined promenades and sunken gardens such as this, serving as an approach to the mile-long esplanade of the Fair. Here millions of visitors will find rest and recreation among the trees, plants and flowers of California and the Western States. Rising 400 feet is the imposing World's Fair tower, dominant struc ture of $30,000,000 project. //[-- ILL her up!" may become a r" national slogan in 1939 as milI lions of automobiles form an endless caravan, rolling East and West to the two great Fairs on op posite seaboards--the New York Worlds' Fair and the Golden Gate International Exposition. The lat ter will be the first to greet the pub lic as its gates will be opened on February 18th of next year. Tourist travel agencies expect the Exposition will bring the greatest westward travel movement in his tory. Approximately 45% of these visitors will come from the eleven Western states. The Central Mid west, or Missouri Valley will he represented by about 16 per cent, the Midwest--Ohio. Illinois and vi cinity by 13 per cent and the South by 10 per cent. Around 12 per cent, it is estimated, will journey to the coast from the Eastern states. This 1939 caravan will sweep upon the West by the latest trans portation methods, combining speed with all the comforts of home in contrast to the creaking wagon trains of the pioneers. They will journey by rail, steamship, bus. air and automobile with highway trav elers forming the majority and con suming millions of gallons of Ethyl. This Exposition will be a "Pa geant of the Pacific." a magic citv. built on a 400-acre island, the larg est ever made by man. Although the Fair is to be world-wide in scope Page eight ETHYL NEWS ETC 21910 IS VI ill Travel iiys 1939 Fairs Tvr K mie a s mil111 an . and n opYork Gate j latpub;d on ct the eatest 1 histhese leven Midill be cent, id visouth cent, o the weep rans-peed le in agon will s. air travcon:thvl. "Pa rity, larg:h the scope EWS where many foreign nations tell their individual stories through dra matic exhibits, it will stress the islands and distant Continents that make up the trade and travel of the Western Hemisphere. Likewise, most of the states in the Union will participate. When the Exposition opens its gates, visitors who pass through them will find themselves in an ancient walled city, with broad courts and great exhibit halls radi ating from the 400 foot "Spire of the Sun". Architecturally, "Treas ure Island" will be a glimpse into things to come on the Pacific Coast --a blending of lines developed by ancient Oriental civilizations with the simplicity of the modern. The Golden Gate International will have a theme, novel in the long line of world Fairs. It will glorify the automobile as a machine, but emphasize its effect on man's life-- his use of it for leisure and vaca tions. This will be the theme of the spectacular Vacation Hall. Here the scenic and recreational assets, the natural beauties of America and es pecially the Western states, will be dramatized in novel displays. Under one roof the hordes of Exposition guests will see a panorama of living waterfalls, green forests, blue lakes and snow-capped mountains -- an inventory of the investment of lei sure times and travel attractions. A General View of the Golden Gate International Exposition Island, as it will appear in 1939 from the shore of Yerba Buena Island, looking north. In the immediate left fore ground is a 110-foot causeway, serving as a boulevard approach from the San FranciscoOakland Bay Bridge. At the right is Exposition Harbor, 1500 feet wide and 3400 feet long, which will be used for marine regattas. The Exposition Administration building which will serve as a future Airport Terminal, is the first building to the right of the roadway. The main entrance to the Exposition is half-way up the boulevard, with the Exposition ferry terminal beyond. To the extreme right are the two airport hangars which will serve as exhibit palaces, and behind the hangars is the Lake of All Nations. Central unit of the two major axes of the Exposition exhibit palaces is the 400-foot Exposition tower. Treasure Island, San Francisco Bay, taken from an elevation of nearly 3 miles. MARCH, 1938 Page nine ETC 21911 for - City of Tomorrow N'ISLAUS Shell Oil Company Jit- on of them. III lOW long will it take to H' drive from San Diego to Vancouver, B. C. ?" "Why. that's only 1,500 miles. You can do that in less than fifteen hours--easily." In whatr In a 1960 Speedocar, a super-streamlined sedan capable of doing 150 miles an hour and of cruising comfortably between 100 and 135 miles an hour. It's powered by a motor mounted in the rear . . . driven from a front, center seat which gives the driver clear vision in all directions . . . steered with the help of a rear rudder that makes it instantly responsive to the light est touch 011 the wheel . . . com pletely air conditioned . . . and luxuriously equipped with a twoway radio telephone, television set, safety glass that diffuses oncoming lights, book and magazine racks, and collapsible tables for games-- all practical because the Speedocar rides like an airplane over the glasssmooth. high-speed highways of i960. Amazing, isn't it? But no more amazing than the developments in service which have taken place to keep pace with it. Here you are at the Grand Plaza. There, under the Express Hiway at the intersection of North and West Thruways. stands a big Met ropolitan Servistation. As you drive off the great Express Hiway and approach the huge circular struc ture. you press a button in the con trol room of your Speedocar and speak your order into a microphone. Instantly the car is guided into one of the fifty Servistalls which radiate from the central tower like the spokes of a giant wheel. In each Servistall is a turntable, and. as your Speedocar rolls into place, it starts a slow, clockwise movement. But first a smartly uni formed Servisalesman greets you and quicklv connects your car with the Dispensometer on which the order you gave has already heen recorded. This marvel of mechan ical ingenuity then automatically fuels your car. adds the necessary amount of motor oil, and inflates the eight high-speed, blow-out and puncture-proof rubber tires while an illuminated dial on your instru ment panel records the product de livery and amount of the purchase. When delivery has been completed --usually less than two minutes--a light flashes, warning the Servisales man to disconnect the Dispenso meter and by this time your car has been completely turned around by the turntable so that you are now facing the Plaza from which you entered. Don't think for a minute, how ever. that the Servisalesman has nothing to do but press buttons. With speeds as high as they are. it's vitally important to check fre quently on the efficiency of your Speedocar. For this purpose the Potentiometer has been developed on the principle of the X-ray. Like the Dispensometer, Potentiometer is located in the central control kiosk and is connected to each Servistall where it can be instantly attached to your car. Nothing, however, will This operator, seated high in the control tower at the top of the Servistation guides incoming and outgoing traffic. Custom ers radio him from their cars while still several hundred yards from the station and he then directs them into the proper ser vice stall by radio beam. Thus, by 1960, motorists will never have to honk impatiently for service and salesmen won't be rushed with six cars to care for at once. Illustrations courcsy "Shell Progress" MARCH, 1938 Page eleven ,! ETC 21913 register on the Visio-Chart until you release the mechanism by means of a small switch on your dashboard. The salesman's big job is to sell you on turning the switch and ac cepting a Potentiometer report. This done, the Visio-Chart shows you graphically what your car needs. For example, it records condition of crankcase oil, transmission and differential lubricants in terms of temperatures, viscosities, and prod uct condition. It goes into the bat ter}' and tells what shape it's in. It records percentage of wear left in all tires, condition of braking sys tem, air conditioning and need for lubrication. Obviously, with such high speeds lubrication is a most vital service, necessary every 2,000 miles. It's nothing at all to drive a car 50.000 miles in a year. That means at least 25 lubrication jobs every 12 months. Suppose the Potentiometer proves that you need a lubrication service. You simply step out of the car into the spacious and luxurious Servisalesroom which is located beneath the control tower. Your car is pulled by magnetic force, along a ramp onto one of the many lubrication platforms located in the center of the circular build ing. The Lubomag. a super magnet capable of moving hundreds of tons, lifts, turns or lowers your car. serv ing much the same purpose as the old time hoist, only with greater speed and efficiency. The Servisalesman controls the movement of the car as the Lubrometer which is at tached at one central chassis point, does the work of providing, auto matically, the right kind and amount of lubricants to each friction point on your Speedocar. The complete job is done, the inside of your car cleaned and dusted, the outside cleaned and polished, and the car lowered or raised into an outside Servistall in a few minutes. During those few minutes you'll find many entertaining ways to pass the time. One whole floor of the Servistation has been devoted to a luxurious lounge where you'll find spacious rest rooms with shower and tub bathing facilities, a modern television room, and revolving plat forms which display the oil com pany's products with dramatic light ing and background effects. Now, if you are ready to drive on. after paying your neatly item ized bill, the Servisalesman pre pares to close the hermetically sealed door of your driver's com partment. "Goodbye. Mr. Jones." he smiles. "Drive in again, soon." And probably you will. Human beings don't change much, though their inventions do. The Servisalesman's warm and friendly tone brings customers back as certainly in i960 as in 1937. Here's the Speedocar of 1960. It's capable of trav eling ISO miles an hour, is air conditioned, and rides so smoothly that pas sengers can read or play bridge as it skims swiftly over the broad, smooth thruways. The driver of a Speedocar can, if he chooses, close himself into a control room which is sound proofed against all noise inside the car, includ ing back-seat drivers! Note the Servistation ahead. ETC 21914 esthe atnt, toint int ete >:ar ide oar ide -i'll ass the >a nd \*er -irn at- m- ht- ive m- reJly m. >1 a. 1." ian gh eslgS 160 ooses, ound* ;cludhead. Oklahoma Jobber Features Modern Merchandising R. CLAIRE ROBBINS of M Claire Robbins Tires, Inc., features tires together with a modern electrical and motor tuneup department at his One-StopService at Wewoka, Okla. The ab sence of inferior merchandise is showed a 6 per cent ratio. He employs a well-paid personnel who are trained in correct selling methods by means of weekly sales meetings. During 1937, three meet ings devoted entirely to Ethyl were conducted by Mr. J. E. Hendrick, Station of Claire Robbins Tires, Inc., Wewoka, Oklahoma. first noticed on the station driveway where only Tydol Ethyl, Tydol and Red Crown regular gasolines are sold. This station has not handled third grade gasoline for more than two years. "Modern high compression mo tors require modern fuels." declares Mr. Robbins. As evidence that the Mr. Claire Robbins, Claire Rob bins Tires, Inc., Tydol jobber, Wewoka, Oklahoma. Transport truck operated on Tydol Ethyl Gasoline by Claire Robbins Tires, Inc., Wewoka, Oklahoma. motorist also is rapidly becoming aware of this fact he points out that during the past year his Ethyl sales have steadily increased each month. In December, last, the ratio of Ethyl to total gallonage at his sta tion stood at 22.5 per cent, whereas in December, 1936, his sales only Tulsa representative of the Ethyl Gasoline Corporation. Part of this 'campaign consisted of an "Ethyl Day", featuring motor demonstra tions on the driveway for the benefit of customers. Mr. Robbins demon strates the economy of Ethyl Gaso line by using it exclusively in all company equipment. Declares Wealth Now Widely Diffused Ethyl meeting held for the Government Training School at Randolph Field, San An tonio, Texas. The students are giving close attention to the speaker, Mr. Carl Meurer, representing the Tulsa Division of the Ethyl Gasoline Corporation. The inset shows the young aviators gathered around Mr. Meurer to catch a glimpse of a reflection of the com bustion through the quartz window in the cylinder head. These pictures are reproduced by special permission of Photographic Department, Randolph Field. (Continued from page 1) in one man's hands. "The testimony of history is against the `concentration' theory, yet there still remains the naive assumption that the `big corpora tion' has fewer risks, more 'control' and hence more uniform prosperity than has the small corporation or the individual farmer. "But no matter how big the cor poration or how big its control over supply, it has little or no control over demand and hence little con trol over its final selling price. "Never before was wealth and power so widely diffused." The Fleetwood Craftsman MARCH-, 1938 Page thirteen ETC 21915 On February 15th a special showing of the New York Ethyl Motor Clinic was held for members of the organization in the general offices, most of whom had never seen the Clinic. The offices in the Chrysler Building and Graybar Building were closed at 3.30 so that those who wished to attend would have ample time to reach the Clinic at 37 West 65th Street by four o'clock. The meeting was well attended as will be noted from the picture of the audience. Mr. Martin personally conducted the showing and at the close all expressed themselves as enthusiastic about this latest sales promotion activity. \ Vr -w * 35m T 'Jr *** ' f ' % -f * T r\!\ V - S' iy f& l > Richmond Clinic Scores in First Round X the evening of February remark, "That demonstration proves O 8th, the Baltimore Division to me conclusively that my fleet is Motor Clinic of the Ethyl not getting its maximum perform Gasoline Corporation had theiranpcre. My trucks are going to be view in Richmond, Ya., which was tuned up and run entirely on Ethyl attended by many executives of in the future." major oil and automotive companies Mr. Tyson is a man of action and in the vicinity. The following morn he immediately made arrangements ing the first of a series of fleet meet to have his equipment adjusted for ings was held and tests were made Ethyl on which it is now operating on equipment of the Richmond De one hundred per cent. Most fleets liver}- Service. An interested mem have similar problems to contend ber of the audience on this occasion with and progressive owners will was Mr. F. M. Tyson, who is owner feel as Mr. Tyson does when he of the Delivery Service. So en says, "I have to keep my costs thused was this gentleman about down and anything that can be done what he saw that he was heard to to help this along will be greatly appreciated." However, Ethyl's fleet program does not stop with merely selling the idea to the proprietor. The fleet mechanics are invited to the Clinic in order to receive instruc tions from the tune-up engineers so as to insure the owners of getting top performance. The Richmond Delivery Service consumes thousands of gallons of gasoline during the year. Their trucks are continually seen in and about Richmond and are recognized as being one of the best equipped and up-to-date fleets in the city. Richmond Delivery Service Truck on dynamometer at first fleet meeting of the Balti more Division Motor Clinic. A few days later all this equipment was on Ethyl. This Month's Cover View of San Francisco Bay from io.ooo feet elevation. Yerba Buena Island at far end of suspension bridge connected by causeway to Treasure Island site of 1939 Exposition and largest man-made island in the world. Oakland, Berk eley and Emeryville are across the Bay. Mount Diablo on the horizon is 20 miles distant. Page fourteen di ETHYL NEWS ETC 21916 d s fleet nerely rietor. ted to lstrucers so getting 'ervice >ns of Their n and gnized nipped /er Bay ion. end .ted -ure tion and erkross the ;ews m Meet Mr. Costello Safety Topics HE life of a Safety Engineer plied consisted of cotton shirts and Tis not always a "bed of roses" shorts. The location was miles out even to the point where he may in the country, the temperature well have to take his shirt off his bacbkelow freezing and to secure proper and give it to his fellow man. Such clothing from headquarters would an instance occurred in the Balti cause a delay of several days. In more Division recently. order to meet the situation our Our representative was called upon Engineer decided to equip the two to supervise a tank cleaning job men with his own clothing which some 250 miles from his head was finally done. The workmen then quarters, a crew being sent from JOSEPH A. COSTELLO was born in Scranton, Pa., on the the oil company refinery to do the actual work. Upon arriving at the twenty-seventh of December, scene of operations our Safety Engi tyoo. He attended the local schoolnseer checked over the clothes and and upon completion of his studies equipment of the refinery men who mere, entered Pennsylvania State were to undertake the job. He found College from which institution he that the overalls were several sizes graduated in 1925. The next year too small and the underwear sup was spent with the Xew York unpacked their trunk containing the airline mask only to find that al though it contained a blower and 50 feet of hose, there was no face piece. Again coming to the rescue the Ethylman loaned his own airline equipment and eventually the work was- completed under all the proper regulations. Edison Co. in Xew York City where he was engaged as Test Engineer. He then became associated with the Hudson Coal Co. in Scranton, occu pying the position of Junior Elec trical Engineer. In September, 1928, Mr. Costello joined the Ethyl Gasoline Corpora tion, his first assignment being as field representative for the company throughout the state of Pennsyl vania. Following this, at the time of the opening of the Ethyl Exhibit on the Steel Pier at Atlantic City he was put in charge of that activ ity. While engaged in this work he developed the automatic operation of the knock testing engine which proved so successful that it was later used in the Ethyl Exhibit at the Century of Progress at Chicago. Upon completion of his assign ment at Atlantic City he was trans ferred to Xew York and was ap pointed automotive man for the Di vision serving in that capacity until FJuly 1st. 1935. At about this time Mr. Louis Shank became Manager OR the third consecutive year a Dwight F. Andrews. South Caro member of the Baltimore Division lina Representative, was selected to of the Baltimore Division and Mr. of Ethyl Gasoline Corporation has replace Mr. Cronin, who returned Costello moved to Baltimore to serve been chosen to take charge of the to Richmond and who has recently as Assistant Manager there. In May. Ethyl Exhibit on the General Mo been transferred to Baltimore. Mr. 1937. he was again transferred and tors Parade of Progress. In 1936. Andrews' place in South Carolina was appointed Manager of the At when the Caravan was started, Mr. was taken by Mr. Fritz Y. Mercer. lanta Division office, which position Frank S. Cronin, who at this time Now Mr. Mercer has been selected he now occupies. Mr. Costello is married and has a son. He resides in Atlanta. was Virginia Representative, was placed in charge of this activity and ran it for a year. In 1937. Mr. to replace Mr. Andrews, who will take over the job as North Carolina Representative for Ethyl. MARCH, 1938 Page fifteen ETC 21917 Chicago Mr. George Gallagher, Chicago rep resentative and "News" correspondent, has arranged with the national program secretary of Kiwanis International, to have letters descriptive of The Long Road sent out to forty-four Kiwanis Clubs in the vicinity of Chicago offering the film for luncheon programs. At the same time, a list of all Ethyl field rep resentatives was given to him. The sec retary will write to every club in the country telling them of the availability of The Long Road and giving the local secretary the name of Ethyl's nearest representative. BEFORE AFTER Before and After Taking Can you recognize these two Ethylmen with backs nearest to the camera ? The picture (on right) is one appearing in the new portfolio "A Preview of the Ethyl Motor Clinic". The photographer has them all dressed up for the occasion and that gentleman appears to be no mean hairdresser. The disguise is almost perfect. They are Louis Shank (left) and Roy Goltz. Here and There Atlanta Our Atlanta correspondent recently made an announcement that he would expect at least one contribution for the "News" each month from every man in the Division. Here is a "wail" which he received from our Tennessee representa tive. Notwithstanding the fact that this fieldman felt that he had failed in his duty to the "News" we believe him en titled to this space in the publication. "Dear Joe: "I have been staring at this sheet of paper, looking at the ceiling and thumb ing through the last issue of the "Ethyl News" for the past thirty minutes, and still no contribution is forthcoming. "Evidently I have lost any possible past ability to pick a news item out of the air. I try not to wait until the deadline, and go so far as to have a file for any ideas on the subject, but I fear I am doing no good. "Looking at the December `News' I feel that 2 don't know what is wanted now that they no longer print it solely for our own personnel. I have no sta tistical service to furnish me information on how much gasoline the average car uses; we opened no new lead plants in Tennessee and I gave talks at no aviation schools. We had no clinics, and the Divi sion Managements did not meet up here. "So if I take my cue from what the `News' prints, I should send you some pictures of stations having neon and 10% ratios and one of my new demonstrator rig with a gal in pants wondering what makes the fuel do that. "In the old days we could have crashed `Here & There' by saying we had a flock of meetings for Standard, or for PanAm, or that we gave part of the show at a dinner for a bunch of large com mercial consumers, or that we had given talks at various schools and clubs. We could have come through with an an nouncement that we got the State of Tennessee to specify `Q'. I am of the opinion that- Bill Maddux of Standard and I nearly set a record with our 14 or so meetings in' one week of five days. However, this doesn't seem to register now. As to `Newsbriefs', the only way to get in print there is to have a baby, get married or start, to work for the company. I came as close as I could on that--by becoming a godfather after all the boys had failed me, and I agree with the editors that this news would scarcely be of prime interest to Elk or Hickock or some of our other customers. "There is no point to this letter except to let you know I am at least thinking about my contribution. Should you feel inclined to remind me I waste a lot of time writing this, I will point out that it is midnight or so. The latter being true, I wish you and Cary a Happy and successful New Year in your editorial sallies." Sincerely yours, Jack Kansas Citv The Eldorado Refining Company, lo cated at Eldorado, Kansas, inform us that Elreco Ethyl sales have increased to such an extent it is necessary to en large their arrangements for blending. The output at this refinery is sold ex clusively through jobbers and Mr. Clar ence Rice, General Sales Manager, states that the jobbers' interest in Elreco Ethyl is two-fold; first, that a greater demand has been created by the newer motor cars, and second that the jobbers realize the additional incentive in selling Elreco Ethyl materially improves their profit statement. Ethyl Gasoline Corporation has re cently signed a refining license for Terry Carpenter of Scottsbluff, Nebraska. Mr. Carpenter's operations are in Western Nebraska, Eastern Wyoming and North eastern Colorado. Senator Carpenter is a former United States representative and an important marketer in the oil industry in the territory in which he operates. Senator Ethyl and Senator Gasoline (leaded regular) have been selected as brand names for his products. Hats off to Mr. Montgomery, opera tor of a Sinclair Service Station at Su perior, Nebraska, a town of 3,000 pop ulation, who until recently had not stocked Sinclair Ethyl Gasoline. Mr. Howard Lappe of Ethyl's Kansas City Division convinced him, however, that he was missing a very profitable market. Now Mr. Montgomery reports that the station is selling over 40% Ethyl Gaso line compared to total gallonage. Los Angeles Mr. Edwin L. Cline, who is now in charge of the first Ethyl Gasoline Cor poration Clinic, reports that during the stay of the Clinic in Tacoma, Washing ton, the attendance at the meetings was equal to nearly 10% of the entire pop ulation of the city. Included in these meetings were the wholesale and retail staffs of all Ethyl customers operating in that territory, and almost complete coverage of the automobile agency ser vice departments in and around Tacoma. There were also a considerable number of visitors from the outlying towns, in cluding the entire motor maintenance staff of Fort Lewis and the adjacent CCC camp. In addition, a number of meetings were held for mechanics in terested primarily in motor tune-up work. Page sixteen ETHYL NEWS etc 21918 sp rit, NEWSBRIEFS am to ng Bill Trelease, Central Illinois repre Jack Maynard has been transferred lis sentative. is known in radio circles as from Tractor Activity to Senior Engi ng a "HAM"; in other words an amateur neer on the Baltimore Clinic. He re he radio operator. One night early in De places J. R. (Mighty Mite) St. Germain P- c- cember he was "D-xing" and brought who has been appointed Automotive Engi in Australia. While talking with a chap neer for the Division. Joe's years of ex he in Melbourne. Bill mentioned that he perience with Hall Scott and others in ity was with the Ethyl Gasoline Corporation, the heavy engine field admirably fit him ai whereupon the man in Australia said that for this position. est he had just read in his local paper that an Ethyl man down there had just been iri married. Bill almost had the news as From the Kansas City Testing Labora soon as the organ music died out when tory comes news of the birth of a son Alan Tully made Lady Kingsford-Smith to Mr. and Mrs. Merritt E. Collins on his hride on December 2nd. January 22nd, 1938. The young man o- us eel Charles Kingsford-Smith, Jr. n- Charles Kingsford-Smith. Jr., at the tipped "the scales at 8 pounds 2 ozs., and is to be named Robert Cromwell. We send our congratulations to the happy parents. >g- controls of the famous "Southern Cross" x- tr ies >yi nd or ze co fit in which his father, the late Air Com modore Sir Charles Kingsford - Smith, flew around the world. The plane has been purchased by the Australian Gov ernment for its Rational War Museum. Junior's mother is now the wife of Alan Tullv, Ethyl's representative in Austral- The new prop erty man for the Baltimore Divi sion Clinic, Ed gar W. Wheat. Jr., is a native of that city. Before joining the Ethyl family he was as We wish to welcome the newest addi tion to the Pacific Coast Division, Jo anne Dahlas Eppley, born October 28th, 1937, to Mr. and Mrs. Jack Eppley. Weight, five pounds. (The Editor re grets that news of this did not reach him before so that we might have re ported the happy event earlier.) yy sociated with J. Manns & Co. who rv Ir. rn It gives us h- pleasure to report is the acquisition of ve another "Kanga oil roo" by Ethyl he Export in the operate a local Edgar W. Wheat, Jr. seed store. After a year in their employ he accepted a posi tion with the National Distiller's Prod ucts Corp., also located in Baltimore. He comes to our organization from this latter concern. Howard E. Stu art has recently joined the Ethyl family. His home is in Sarnia, On tario. After re ceiving a B. A. or person of Mark from the Univer en Anthony Pryke, sity of Western who joined the Ontario, Mr. Stu organization in art was for seven October. He was years in the Ana born in Sidney. Airs. Lowry B. Furst joined the Ethyl lytical Chemical ot 'r. ty at et. he Australia, twenty- six years ago and received hi- B.E. degree in Civil Engineering from Mark Anthony Pryke Sidney Univer sity in 1933. Whil in college he gained family on November 29th as receptionist. Mrs. Furst. who lives in Mamaroneck. is a graduate of the Roland Park Coun try School. Baltimore, Md. She was so ciety editor of the Baltimore Sun for three years and since moving to this city has been connected with the Circula Laboratory of the Imperial Oil Co., in Sarnia. He is now attending Howard E. Stuart evening school at the Lawrence Institute of Technology. Howard is with the Detroit Chemical quite a reputation as a football player. tion Department of the New Yorker. Research Laboratory. Before coming to Ethyl he spent some years engaged in design and construc- tion work with tilt Department of Main Road- in Sidney. in r- 'ie r r er as p- One of the newcomers in the New The Following Service Awards Have Been Made se York office is Donald Forsdick who i, as of March 1,193s lil joined the organization the middle of ng January as an assistant in the Adminis te tration Department. Before coming to Ethyl he was for a time on the staff of TEX YEARS ta. er li the Hazelett laboratory where he engaged in experiments in connection with molten metal. Donald has made quite a repu tation for himself as an amateur sailor T. R. A. Bevan________________________________ Ethyl Export, London ce nt and has been a member of several cham pionship crews on Long Island Sound. Elton H. Ireland...... ................ ................ ....... ........Detroit Engineering of He spent the summer of 1936 on Mr. ri R. B. Metcalf's 186-foot, three-mastered le. schooner yacht "Sachem". 'S Ya&A'wa*s- w. m1& ya can hitafoul... *'/'or make a "hit.\ wrslam a "homer/t. .< v // APRIL 1938 ETC 21921 Reproduced by permission of copyright owner 2? ETC 21922 '- " W iH u by D a n ie l K . W llln fo tJ . 222 M a tlb o to S tre e t. B o lto n , M e u . America's 11 Million "Used-Car Families'' are Economic Factor ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta F. S. CRONIN Baltimore D. S. FLYNN Boston G. A. GALLAGHER Chicago R. R. FALLER Dayton C. M. BERRY Kansas City CARL ABELL Los Angeles R. L. GOLTZ New York J. N. FITZGERALD Toronto H. C. DEES Tulsa HE used car appears to have become an American institution so Trapidly that popular opinion has failed to grasp the fact and con tinues to regard car owners as belonging to the top income layer of the population. However, the depression, numerous automotive taxes, and a log jam in the river of commerce have tended to reveal the fact that America's 11,000,000 "used-car families" constitute a new economic factor which necessitates consideration. Recent efforts to improve this condition by encouraging the sale of used cars and continuing studies by various research organizations have acted to focus attention upon the fact that the ownership of a motor vehicle no longer can be construed as an indication of wealth. These studies have disclosed that a majority of the car owners in the United States have incomes of only $20 to $30 or less per week and that some 11,000,000 families must depend upon used cars for transportation. The American Petroleum Industries Committee reports that while auto motive taxes have been levied on the theory that if 10,000,000 families can afford to buy new cars they can afford to pay taxes even if excessive, more than one-third of the families in this country have been purchasing and operating used cars and have been paying the bulk of the automotive tax bill. Automotive taxes in 1923, when motor vehicles largely were owned by the well-to-do, aggregated about $400',000,000. Increasing tax rates and rapidly multiplying new levies brought the automotive tax bill in 1937 to an estimated total above $1,500,000,000, with the greater and growing burden of cost falling more heavily upon the lower-income groups, now predominant among motorists. Motor vehicle registrations have doubled since 1923, but tax costs have quadrupled. Chief reason for the increased tax cost per vehicle, now about $50 a year, the Committee points out, has been mounting taxation of motor fuel. In 1923, the car owner's annual gasoline tax bill was only about $5. Today, it exceeds $30. For millions of motorists this one levy represents a week's wages or more. The money which paid the average motorist's total gasoline tax bill in 1923 now is barely sufficient to pay the federal gasoline tax alone. Naturally, these taxes have the most pronounced economic effect in the used-car market. Here the $50 annual automotive tax bill represents a real barrier to sales because it constitutes an unavoidable expense which (Continued on page 14) R. K. SCALES Engineering Dept. In Thi s Issue ARTHUR P. STOVER Manufacturing Dept. A New Yorker's Idea of The United Plan Mexico Alaska Highway for 1944 States of America An All-Ethyl Station J. C. POPE America's 11 Million "Used-Car Fam This Snow Plow Outfit Conquers Min jil Gasoline Testing Dept. ilies" Are Economic Factor nesota Drifts Ethyl Takes G-M Caravan Over Mexi Unusual Haulage Problem Aided by HUBERT FOSSETT co's Mountains Ethyl %A Export Dept. Dominion's Oldest Express Company Boasts Latest Type .Garage Ethyl Motor Clinic at Columbus At- New Premium Fuel for Canfield Oil Meet Mr. Martin Lead Pipe Dreams tracts State-Wide Attention Service Award THE MATERIAL IN THIS PUBLICATION Strange Vehicle for Lincoln Tunnel An Ethyl Heroine *1 MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" Service D-X Ethyl Balloon Makes 1300 Mile Flight Newsbriefs Clinic Clippings A Bostonian's Idea of The United V OR ETHYL GASOLINE CORPORATION The Ethyl Road of 1938 States of America ] VOL. 5, No. 4 ' ETC 21923 J Ethyl Takes G-M CaravarlC C7 President Ldzaro Cardenas of Mexico in augurates ten-day showing of the Parade of Progress at Mexico City where over 457,000 visited the exhibits. By Dwight Andrews N January 4th, 1938. the O General Motors "Parade of Progress" crossed the Mexican border at Laredo, Texas, and began its long trek to Mexico City, 768 miles away. Although it was decided that the Ethyl unit would not accompany the Caravan on the expedition the two Ethyl representatives, Messrs. Andrews and Musick went along to note con ditions in respect to leaded fuels in the Mexican Republic. The Cara van was made up of 23 trucks and Mexico's Minister of Education, Gonzalo Vazquez Vela (center) visits the Caravan at the capitol city accompanied by Mr. Ellis of General Motors de Mexico (on his right) and Director Jerpe of the Caravan. 20 passenger cars. About seventy- five people accompanied it includ ing the wives and children of the Caravan personnel. The journey down required three days of hard and at times, hazardous driving due to the size of the giant trucks and the fact that they must climb moun tains of about 8500 feet elevation. Here is Mr. Andrews' own account of the trip giving some of his im pressions of the country and the interest the Caravan aroused among the Mexican population. "As we approached the city limits we were met by many of the city and state officials and received a formal greeting from the governor. Escorted by fifty of the crack Mexico City motorcycle police pa trol, the entire Caravan drove from one end of the city to the other without a single stop, all cross traf fic being held up so that we might pass through. "Two days after arrival the show was officially opened, on a Sunday morning, and by ten o'clock that night 77,000 people had entered the gates. This was four times as many as we had in Houston, Texas, in an entire week. The show con-tinued with similar success for eleven days until we had shown to 450,000 people. "Due to the tremendous crowds, every member of the Caravan was needed to control the visitors de spite the help of 40 policemen. ."Probably of chief interest to all of us were the Mexican people them selves. They were the most patient and easy-going of mortals imagin able. At the show, they were lined up for miles waiting hours at a time in order to gain admittance. On each of the Sundays that the show was open we were forced to close the gates to the grounds, let ting in just a handful at a time. We also went so far as to send out the sound car telling the people all over Mexico City that the crowds were These exhibits at GM's Parade of Progress contrast an old-fashioned blacksmith shop with the modern automobile service station. Page two ETHYL NEWS ravarOver Mexico s Mountains cernor. crack ice pae from other -s trafmight . show > undav k that Titered aes as Texas, v con-s for wn to rowds, n was rs deti. to all them>atient nagin- lined at a tance. it the ;ed to 3, lete. We at the ! over were rogress b shop station. so great it would be best if they came some other day. Perhaps the first time on record a sound truck asked people to stay away from a show. However, in spite of all this tedious waiting we never heard any complaint, in tact, most of them wore smiles on their faces-- they were in no hurry and time meant nothing. Mexico is truly the "Land of Manana." On our way back to the States we stopped in Monterrey for about a week where the show was equally as successful, 118,000 people visiting it. "It might be said that the worst thing in .Mexico was the gasoline, the best available being 57 octane, most of which contained lead. The gasoline without lead ran about 43 octane number. The Caravan, in view of this fact, imported Ethyl Gasoline from the States and conse quently encountered no trouble crossing the mountains. Were it not for this it is doubtful if the heavy trucks could have made the trip successfully. However, quite often Ethyl was not available for the pas senger cars and 57 octane gasoline had to be used in our 1938 models. In such cases, the manner in which these cars performed may be left to the imagination. Another point of interest, was the eager and almost frenzied manner with which the Mexican motorcycle police begged for some of our supply of Ethyl. All the wav from Laredo to Mexico Charm is world-wide as this photograph bears witness. These little Mexican girls greet the Caravan with their coyest smiles at a gas station en route to Mexico City. The Caravan stops at the Fountain of Chapultepec erected in honor of King Fernan do VI of Spain. Once connected with the Colonial aqueduct of old Mexico City was later moved to the entrance to Park and Castle of Chapultepec. City we were escorted by two mo torcycle policemen. When they tried their first tank of Ethyl Gasoline they were almost overcome with de light, running their machines up and down the highway at wide open throttle, doing stunts and acting like a couple of school boys on their first day of vacation. After the Caravan had been in Mexico City for a day or two the news had spread and seemingly every motorcycle `cop' in Mexico came to us begging for some Ethyl Gasoline even if it were only a gallon. "The average Mexican who owns a car. has never experienced the use of a decent grade of fuel, and consequently blames the 'knock' or `ping' on the car itself. "In conclusion it should be point ed out that the entire trip of over 1500 miles was accomplished with out a single mishap, the Caravan personnel had the time of their lives, the Mexican people went crazy over the show, all of which was made possible because we used a gasoline that was good enough to climb those mountains." EWS APRIL, 1938 ' Page three ETC 21925 Dominion s Oldest Express Company Boasts Latest Type Garage HE Dominion Express Corn- spicuous start, the Canadian Pacific Tpan}- (now the Canadian Pa Express Company has grown into cific Express Company) was a world-wide organization operating incorporated in 1873 and comov er 17,607 miles of steam railway, menced operations in the summer 83 miles of electric railway, 955 of 1882 on the Canadian Pacific miles of inland steamship lines, 423 Lines in the West from Rat Port miles of stage lines and maintaining age, Ontario (now Kenora) to Oak services on 16,666 miles of ocean A?'' '? Some of Canadian Pacific Express Company's great fleet of 600 modern trucks which consume thousands of gallons of leaded gasoline each month. of the most modern and largest garages in Canada. This garage will house some 200 trucks which com prise the Toronto fleet. The build ing, which is a two-story structure has 88,500 square feet of floor space. It is of most modern fire proof construction with a frontage of 156 feet and depth of 276 feet. A concrete ramp with a grade of approximately 10%, connects the two floors, allowing the trucks easy and well regulated operation as traffic lights are located at the top and bottom to assure greatest safe ty. These lights are actuated by a vehicle passing over floor pads, thus giving ample warning of its approach. There is a greasing pit large enough to accommodate two trucks at a time and all lighting and ventilating is of the most modern type. The pump house is conven iently located directly opposite the garage on a Canadian Pacific sid- Ground floor of Canadian Pacific Express Company's new garage in Toronto with modern greasing pit in foreground. 200 of the Company's trucks are ser viced here. Lake, Manitoba, a distance of 291 miles, with its head office in Win nipeg. Half a dozen employees, one horse and a second-hand wagon en abled the Company at that time to serve the Canadian Public at seven small agencies. From this incon- steamship routes. The head office of ing. The gasoline is unloaded me the Company is now located at Tor chanically from tank cars into un onto, Ontario. derground tanks located near pump The Company maintains in Can house and from there pumped to ada a fleet of over 600 pick-up and ' gasoline dispensers. Operation of delivery vehicles and have just re all gasoline supply is electrically cently opened at Toronto, Ont., one controlled. Pagefour n ETHYL NEWS ETC 21926 f Ethyl Motor Cl inic at Columbus Attracts StateWide Attention HE Ethyl 'Motor Clinic at 175 members, representing every Ttached to the Company's Day- county association in the state. The ton Division and under the di regular lecture and car demonstra rection of Mr. \V. A. Newman, astion was conducted by Mr. New sisted by Mr. \Y. S. Mayes, has for man, following which a special fea the past few weeks been located in ture was put on which had particu Columbus, Ohio. While there it has lar appeal to the Farm Bureau audi been showing to enthusiastic audi ence. Ethyl's tractor engineer, Mr. ences from both the petroleum and automotive industries with the re sult that the Clinic's message is be ing carried away daily by those most interested in good fuel and proper motor tune-up. During the annual convention of the Ohio Pe troleum Marketers Association, which was. held recently in Colum bus. an entire morning was allotted #! * to the Clinic at which time the job bers. en masse, attended a special session that was put on for their v2 exclusive benefit. By virtue of this, news of the Clinic and the story which it tells will eventually be car ried to all corners of the state. Another important meeting held (Above) Some of the 175 members of the Ohio Farm Bureau Cooperative Association attending Ethyl's Motor Clinic in Columbus. shortly afterwards was an evening session which was arranged for the Ohio Farm Bureau Cooperative As sociation. It was especially note worthy in that it was one of the largest audiences ever to attend a Clinic showing. There were present (Right) At close of Ohio Farm Bureau's meeting in Columbus Ethyl Clinic Man ager Newman, Tractor Engineer Dedo and Mr. Hugh Boyd of the Farm Bureau re ceive the acclamation of the audience. Note tractor on chassis dynamometer. H. F. Dedo, gave a talk which was climaxed by chassis dynamometer tests of high compression and low compression tractors. The compari son illustrated convincingly the ad vantages of the former when run on leaded gasoline as against the low compression job. ' A & * >5 Strange Vehicle for Lincoln Tunnel Service NE of the most unique mo New York City with New Jersey. O tor vehicles to make its It is an emergency "wrecker", de appearance in many a day signed by Mr. Otis Prosbrey of the went into service at the time oOf tihse Proving Stand, Inc., and was opening of the Lincoln Tunnel un built at the shops of the Henry der the Hudson River, connecting Lohse Auto Body Co., Inc., of Newark. The cost of this unusual piece of equipment was $45,000. The "wrecker", powered with two Lincoln Zephyr motors may be operated either forward or in re verse at equal speed. It has a draw bar pull of 10,000 pounds which is usually far more than would be re quired for servicing cars or trucks. It has hospital equipment for "crad ling" broken wheels on heavy trucks and also combines the function of a fire fighter. Torches are carried for use when it is necessary to cut apart (Continued on page 14) Page five ETC 21927 D-X Ethyl Balloon Makes 1300 Mile Flight WENTY hours and ten min Streets in Sapulpa, released one of Tutes from Sapulpa, Okla. (via the balloons filled with the best Tulsa; to Southampton, Long Oklahoma Natural gas. The balloon Island, X. Y., by air may not bgeot away from the driveway so much of a record for Col. Roscoe quickly that Judd and a gang of Turner, Frank Hawks or others of small boy helpers had to run to the the stratosphere flyers, but it was corner of the street to get a view a mighty quick trip for a D-X of it disappearing into the clouds. Ethyl gas-filled balloon. A week later, Judd received a At least, that's the opinion of letter from Jesse P. Lutz, 98 Bur Marshall Hardy and Ralph Myers, nett Street, Southampton, L. I., Mid-Continent Petroleum Corpora- stating that he and a party of friends picked the balloon out of the Atlantic Ocean near their beach at 12:10 p.m. Sunday, February 6th, the day- after its release in Sapulpa. Judd had attached a letter in a cellophane envelope to the balloon offering a free Diamond Guaran teed Lubrication and wash job to the person finding and returning the balloon--figuring that' one of his Creek county neighbors would be the finder. Southampton, which is on Long Island. 38 miles east of the most eastern point of New York is easily 1,300 miles from Sapulpa and there is no way to estimate the number of extra miles the balloon might have traveled, due to air and wind currents. Mr. Judd is going to send the letter he received from Mr. Lutz and the balloon, when it is returned to him, to Robert L. Ripley for one of his Believe It or Not fea tures. Long Island to Sapulpa, Okla., is a long way to expect a motorist to travel for a car lubrication and wash job, but Don Judd stands ready to fulfill his order should Mr. Lutz drive in. (The D-X Ethyl .balloon has re ceived nation-wide publicity be cause of its cross-country hop. In addition to stories in the Sapulpa Herald, the Tulsa Daily World and the Tulsa Tribune, the Brooklyn Daily Eagle, the Southampton Times and the Sag Harbor, N. Y., Express News and Corrector, car ried feature stories about the hap pening. News commentators over WOR, the Mutual network and WJZ, the NBC outlet recognized the flight as extremely news worthy.) This D-X Ethyl balloon was released by Don Judd (center) for its 1300 mile flight to the Atlantic coast. Ralph Meyers (left) of Mid-Continent Petroleum Corporation and C. D. McConnell of Ethyl's Tulsa Division. tion Tulsa city salesmen who were "in" on the stunt with one of their Sapulpa D-X dealers. Mid-Continent service stations and dealers throughout the central states were displaying giant yellow balloons on all their D-X Ethyl Lu bricating Motor Fuel pumps dur ing February in connection with a motor fuel sales campaign and the balloons attracted considerable at tention from motorists and station customers. The balloons were in flated to three feet or more in diam eter and bore the company's adver tising imprint. On Saturday, February 5th, at three o'clock in the afternoon, Don H. Judd, operator of the Firestone Service store at Main and Lee Vit^ston* Facsimile of message at tached to balloon in cello phane envelope and picked out of the ocean. Letter received by Mr. Judd from Mr. Jesse P. Lutz who rescued the balloon after its 1300 mile flight. TIRESSPARK PLUGS BRAKE LINING Aim > Main and La* Straats < SAPULPA, OKLAHOMA " PX: fir'ls- `"'-.r 'ft this Tli? to *h <r*ovo li"'1 br to a f*v" or *ob ors " "vicn iitoroa 5>o-*s2r CL'.t. 'O Firestone Service Stores 98 Burnett Street Sapulpa, Oklahoma So. Hampton, N. Y. Gentlemen: Found, 1 Yellow balloon marked DX Ethyl Gasoline with a copy of the following note attached: Sapulpa, Okla., Feb. 5, 1938. Time 3 P.M. The finder ivho returns this note to the above will be entitled to a free wash or grease fob. Firestone Scrv. Stores Sapulpa, Okla. This balloon, with note attached, was picked up Sunday. Feb. 6. 1938. at 12:10 noon, at South Hampton, Long Island, N. Y., when it landed in the ocean. South Hampton is 38 miles from the most eastern point of New York State. If you wish the note and balloon, will forward both to you. Yours truly, (signed) Jesse P. Lutz Page six ETHYL NEWS ' ETC 21928 might wind d the Lutz urned y for i fea- 3kla., torist i and 'tands 1 Mr. as rebe- p. In -pulpa d and oklyn npton \. Y., . car- hapover and ,'nized news- The Ethyl Road of 1938 More tkan 5700 Miles -- of Advertising HIS year Ethyl advertising zines which will be used to carry featuring Skippy aimed specifically Ttells car owners about the three the story to the general public will different grades of perform be the Saturday Evening Post, Col ance that are obtainable from a molie rs, Time, Life, American Mag to increase sales will be displayed on more than 25.000 boards. These posters will be along the same gen tor car. Four different types of copy azine, Sunset, Popular Science eral lines as last year but advance --each series telling the fundamen Monthly, Popular Mechanics and proofs indicate they will be even tal story--are being used in the na Scientific American. The total cir more outstanding because of a * tional campaign. These vary from culation of these periodicals per change in composition. At the very automobile service managers' testi issue is 10,744.019. Ethyl ads in moment when the public are most monials to the use of Percy Crosby's four colors will appear 81,308,448 interested in gasoline--when they famous little character, Skippy--the times. Some idea of the amount of are on the road--Skippy will be object being to interest as many space represented by general adver there to tell them to stop and fill types of people as possible by vary tising may be gained by the fact up with Ethyl. ing the appeal and appearance of that the ads would pave a roadway- Running right along with this copy. The copy is so scheduled that 37 feet wide and 5,761 miles long-- consumer advertising a double-bar no one advertisement will appear a real Ethyl road. relled trade campaign is being lev in more than one major publication During the Spring, Summer and elled at the oil and automotive during any one month. The maga Fall motoring seasons, billboards trades to bring home the "Three Ethyl's Advertising Committee in conference with Agency representatives in the Company's general offices in the Chrysler Building. From left, around the table, Messrs. Chiquoine, Agency; J. C. Taylor, Vice Pres, and McElroy, Adv. Mgr. E.G.C.; Canada and Hufnagle of Agency; Weston, Ass't. Adv. Mgr. E.G.C.; Strasser and Bliss, Agency; Downs, Ass't. Adv. Mgr. and Kaley, Sales Mgr., E.G.C.; and Costa, Agency. Street X. V. lowing' to the i noon, ampton Luts EWS X APRIL, 1938 Page seven ETC 21929 USES 10 GALLONS JESS GASOUNE M i\AV 7RAVEIS * AMLE /f 1/ftT AN HOUR EASTER CFTS 1'* H!Li MORI p) ID-hoar <A hi hi** cttatfirnuoft ban. tUawfounJiMi nm bo n+> bnurahicrxompmw** mnofii IN THE SAME KANSAS WHEATFfELO, POLLING THE SAME LOAO, FL0R1AN POLCYN'S HIGH COMPRESSION TRACTOR BEATS TWO LOW COMPRESSION TRACTORS BM'W Ibe J'..Wr*0f* trie. n*k tn;r<l>7t)</or ante tiMtrnuin. (iorltwm. k:m-n, nw Ifm~- tifjitur.r IimIjv about ficttniK high tor> to work l:UU n n-v I{i\ liijVe liai! roiiipnwuMi'*,aUUKJr"ij*itm%tir<\I. a iini'inr i>]>]N>rUtility to hi* ril* wider liead tt> < Itanee it over to high ot liikiii roin|ir>`>.*tiH ami tow otn|irt^- iiii|rt-**>i. Kurter v< t, yy that \i|T hkh tmHnr* in thr umr ftW .niw neat < tor )<* hich rwnnrr^*m pi*- FWiau 'Mkf> tnn or t y limlvr Iwad. u lot h mu*l man- "W>- Ixim rmiUf-m-ic gawilwr in nfactnrem otfir at no athliltonal **t. all( Uirm. Our n*v liiuti <-oi|>riioti MinncxiHjIin-Miitini' tractor ti*e< Mi soo> nm na m-pmc toomxr gftlten* lc>- a itay titan either of the other Iwv tnu-tora. anti M will uam a Wnir t<aU\ fnr FKKK ilht*tnitcil <juartr of * mile m an Itour. plow me m tie* uiaa Aci'i. In tin- mumm- of a (urt Imokl't' line Tolrvt MoreTrai-' ti*r l'e\i r." It (ell* yoti' Hum To fl> 10-hotir iU\. the new loch 'nmpres- ionH tractor aHtlitlh <* mile* v|nee 'Ira*tor Co*l*. Why Some Fuel* Vrmluti ,More I'oarr. How High fVmi* farther, "Thu* AMn*r in sa*oitive amt gain in additional dt-taim* hold* good h heMnr prixinn Work*. Una To Do More Work InlhejtaroeTime.Scm! aiMiiny fur-tinni note to Dept. T-l. Kth\ 1 (i<u*. c are piowmy wttli n mii'-font one oltnr ('oqwratwm. Chrtdcr Mmldinc. way plow, or plowing with a fv\e-bot- Nm York, .\. Y.. uannfw rxrer* of *ot moldboard plow." To get added power from your Iran. anti-kmx-k fluid* for premium and rcpibr.grade gamlmr*. It pays to buy GOOD GASOUNE FOR CARS, TRUCKS AND TRACTORS Grades of Performance" story. An interesting tie-up between this campaign and the "Ethyl Motor Clinic" is that the illus trations for the ads are taken from the Clinics. In addition, the readers will be invited to attend the Clinic when it ap pears in their city. If you are still interested in statistics these ads to the trade would, if put in one book, form a volume 86 feet thick. The farm paper campaign will continue to stress the bene fits of high compression engines in tractors plus good gasoline. This will be directed to agri cultural engineers, tractor man ufacturers, tractor dealers and farmers. An imposing list of 35 farm papers will carry the mes sage to the farmer alone. More statistics?--Well, it would take one farmer reading one ad a minute, 24 hours a day--108 years to complete his readings. The campaign to the aviation industry will be a series depict ing the records of the "horse and buggy" days of airplanes. Compared with the present day performance it graphically shows the rapid strides in this branch of transportation. In addition, there will be an Engineering campaign for tech nical publications and from time to time special advertisements tying in with various activities in which the product plays a part. Special cop)- will appear in a miscellaneous list of pub lications such as the programs of racing events, etc. The purpose of Ethyl adver tising in all fields is to b$ more than a glorified form of prod uct-plugging. It performs a real service to the consumer, by giv ing facts that will help him ob tain more value from each gal lon of fuel. It endeavors to en lighten those in the oil and au tomotive industries by giving definite information about the relationship between their prod uct and gasolines containing lead. On these two pages are typical Ethyl advertisements appearing this year. Above, at left, is type of advertisement to tractor, users in farm publications. Below: the first poster for 1938. Opposite page at top; the "Early Bird" is the initial ad in farm trade magazines. Below, at left, is shown the "Triplets" which is to run in both black and white and color in general publications. At the right is advertisement directed to the automotive trade and with slight changes in copy to the oil trade. On the cover is illustration of a current ad to general motoring public which carries copy similar to the "Triplets". Fourth cover is one of a series for aviation publications. ETC 21930 ay vs ch an li ne us ies a ar ibns .t>re id eal ivbalnmng he Ki ng ve, the in run ' is in ?ral - is Urder high compression tractors from the start SELL WITH THE FASTEST GROWING TRACTOR TREND TODAY MAKE 1938 YOUR RECORD YEAR Mm TRACTOR OtALlRi set all-time rec ords m I VR\ TRACTOR DEALER CAN SET A NEU' ALL-TIME RECORD IN HW Start right flow tell uttb the fastest growing trend in tractors uxiay-high com pression Mam farmers were disappointed Iasi >ear tx-iaus* *be> and their dealers had to * an 10 get high rorapreenon tractors. That's no wonder whett you look at the was the idea of high compression has grown. The first standard high compression tractor wavannouflcedtnihtMrsdeUu-in 19*5 N'ow --onli lu**lfrtfbt mtvtbt Uttf nine manu facturers make high compression trcw>rs and two more offer high compression equipment optronalls. In the last few months of 19V*. three new high compression tractors were an nounced. More are an the wa> for 1938. So. the hot Step to a record 19*8 is to specif} and demand high cpmpmwoo tractors on your 5pnagorders rfjAr *-, Then tbes will some through from the factors equipped with higlisompn-stionnwiT.irsa* novstra tost (let all the booklets, manual* and tnlnrmam-i* sour manufacturer hat on this clcsehipimnr Then ulk demonstrate. anJ sell high com pression right through (9<K< WOW TO MOVE UiCO TRACTOR! home customers can't bus a new traitor jiui now. tlouescr. mam will be in the mirkei for a good used tractor Sell them a better used trai tor bs changing it user to togh compres sion \mj can mote sour stock of used irsctors lor faiter if jou high erimp/mrrm them and demonstrate tht extra power resulting Irons high compression Praituallk all tractor companies supple high compression < `aliitudi > poiorss or (slimier heads to corners older niiciels to high compression For a rvsvrd I9'K. ride the trend to high compression' Ethsl Gasoline Corporation, Chrsslef Building. New York, W Y.. manufaimrenol anti-knock fluids used by od com panies to improve gasoline. THIS ENGINE TR.LK8... <f , v r- I* ws CTHVL OASOkIME CORPORATION, m**wf*l*irt tfwH-hel APRIL, 1938 >N<iwmrimFWY Page nine ETC 21931 'S' V View from completed portion of highway south of Prince George. 11 Juneau, Alaska, south of Skagway. At numerous points on the Coast, glaciers at last find their way to the sea. This is Taku Glacier far up in Alaska. 1; Page ten Plan Mex Highway ( HERE is every indication that Tthe construction of the pro posed new road from Hazelton, B. C., through to Fairbanks, Alaska, will be undertaken before the end of the year. A resolution has been forwarded to Washington, urging its construc tion. Support of state and Federal congressmen and House represen tatives has also been enlisted in a drive to effect completion of the northern highway to be opened in time for the great Pacific North west Exposition of 1944. ,'JK fAlfpANK M X. // vaVnICcToOiRJIA m7RABI Proposed British Columbia-Yukon Alaska highway, in which new interest has been aroused in north Pacific states. The solid black line indicates sections already completed. The dotted line shows the proposed route from Hazelton north to Fairbanks. Uncompleted section of the road approximates 1335 miles. ETHYL NEWS ETC 21932 o-Alaska vayror 1944 that >rozellks, 'ore ded uceral -tenii a the i in rth- VS This would give Canada the greatest highway in all America and would provide a vast Pacific Slope motor road from Mexico City to the "Land of the Midnight Sun." Initial steps were taken in 1929 to survey the possibilities of a mo tor highway to Alaska when the late Hon. S. F. Tolmie was premier of British Columbia. Later, Presi dent Roosevelt authorized engineers to make a comprehensive survey of the project. The United States com mission entrusted with this task published a complete report on their labors in which the whole project was found entirely feasible. Con struction costs were estimated and declared to be not out of line with ordinary highway costs, while the desirability of the scheme was said to be threefold: 1. To provide a continuous mo tor highway from the Mexican cap ital to Fairbanks. Alaska, affording a scenic road of unequalled grand eur. 2. To provide an essential coastal road for defense purposes that would make it possible to move war material at all times of the year in a region largely free from fogs. 3. To open the north to miners, prospectors and big game hunters. The main obstacle is the fact that the Canadian section of this pro posed highway would cost about $12,000,000 and the United States would have to put up about $2,000,000 for its section. The accompanying map and il lustrations give some idea of the magnificent views afforded the tour ist as well as the tremendous dis tances which can be covered on one continuous highway under ideal motoring conditions. Of no small interest is the greatly increased gallonage which would accrue in a sec tion where at present there is com paratively little demand for fuel. APRIL, 1938 Whitehorse in the Yukon district which is the starting point for river boats. About halfway to Fairbanks on proposed new route. Skagway and White Pass as seen from Lower Dewey near pro posed highway. At Fort Yukon in the land of the midnight sun. Picture taken about 12:15 A.M. June 22nd. Page eleven TC 21933 An All-Ethyl Station Michigan Dealer Handles Only Ethyl -- Shows Increase HE J. S. Farmer Gas and Oil result. He says that he goes on the TCompany, jobbers of Pontiac, theory that his customers deserve Mich, are owners of one of the the best grade of gasoline and if largest gallonage stations in thaotnly a premium fuel is available at city. Beginning the first of January his station he assures himself of a this year they discontinued stocking satisfied clientele provided they are any gasoline but Ethyl, making it motorists desirous of getting the a one grade station. best and most economical perform Mr. J. S. Farmer, who is both ance out of their cars. He believes manager and owner, admits it was that his patrons are thoroughly mo an experiment but after two months' tor conscious. It is evident that he trial, he is greatly pleased with the is a good judge of human nature for his attendants testify that not only have they not lost a customer but that there has been an appreci able increase in gallonage. They have out-sold January and Febru ary last year and they attribute the new customers who have come to them and the extra business they have done, to this new policy. ____ CjS u. -r rrr/r -; , 22 j J.S.FARMER*GA5bOIL ( Only one grade of gasoline is available at this Service Station in Pontiac, Michigan. This crew at J. S. Farmers' all-Ethyl sta tion have increased gallonage and built up patronage since it became a one grade outlet. %} This Snow Plow Outfit Conquers Minnesota Drifts URING the past winter a new plowing conditions especially if gives results heretofore unattain D snow plow outfit has made plowed soon after a snow fall but its appearance. It was put the additional power available al out by the Farmers Union Centrlaolws roads to be opened under very able. When plowing, large replaceable runners carry the plow load and Exchange, Inc., St. Paul. Minn., severe conditions. Even when the when traveling to the drifts the and in its first season met with a snow is wet and packed, with lay plow is carried on an easily oper distinct amount of success. ers frozen, the new equipment does ated hydraulic hoist which trans The plow itself, which embodies the job efficiently. This is due to fers the load directly to the front a number of new features that make the fact that the new plow, cor axle. Every convenience is provided for added efficiency is mounted on a rectly shaped and very sturdily for easy operation and the enclosed Farmers Union Model No. 2 Trac built to withstand abuse, when body offers adequate protection to tor which is a high compressioned coupled with this Model 2 tractor, the driver. job operating on regular leaded gasoline. Because of its power, This fleet of tractors successfully battle the drifts near St. Paul. speed and proven economy of oper ation coupled with its lower first cost, it is claimed by the manufac turers that these new outfits enable highway officials to better meet their snow removal problems and at the same time effect large savings for the tax payers. The speed of the new tractor permits throwing the snow clear of the road under light Page twelve ETHYL NEWS ETC 21934 Unusual Haulage Problem Aided By Ethyl XE of the first of the many portation makes it necessary that O representative companies their equipment is not only capable using Ethyl in the New of handling very heavy loads at York area was the Queens Hauslhaogret notice but the service must Company of Long Island City X. Y. be such that it can meet the rigid Although the company has been en sailing schedules at the steamship gaged in the general haulage busi piers. This, of course, requires un ness for a number of years their usual engine power and speed. The specialty is the transportation of accompanying photographs will give automobile parts and aeroplanes some idea of the bulk and weight which have been dismantled for ex which the company's trucks are port shipment. This type of trans called upon to handle. It is very gratifying to have Mr. Joseph J. Kleinhenz, who is Pres ident of the Company, express him self as he does on the subject of Ethyl. He considers its use in their equipment as an important factor contributing to their ability to meet power requirements. Moreover he does not overlook the matter of economy which involves the saving of costly overtime charges. Planes which have been dismantled and crated for shipment are rushed at short notice to steam ship piers. Trucks must he fast and powerful. New Premium Fuel For Canfield Oil URING the past winter the Canzol Gasoline, with the famous D Canfield Oil Company of Ethyl fluid, I can state unqualifiedly Cleveland, Ohio, replaced its that `Canzol Ethyl' is absolutely long established premium benztohle finest premium quality gasoline gasoline with a new motor fuel the Canfield Oil Co. has ever sold." which they are marketing under All service stations were decorated the trade name of Canzol Ethyl Gasoline. For some time Ethyl's Dayton Division Manager, Harry with appropriate posters but per haps the most unusual feature of the campaign was the fact that trolley Mack and Mr. A. H. Bingham, also of the Division office, have been co operating with the Canfield Oil Company in their plan to offer this new product to the public. Coin cident with its appearance, a very- aggressive advertising campaign was launched which included news paper advertisements and spot an nouncements over a Cleveland broadcasting station. These an- noucements carried a personal mes sage from President Jackson of the Canfield Oil Company which read: "In combining the famous Premium cars carried large announcement cards on front and rear as shown in the accompanying illustration. The campaign has been especially gratifying to Canfield since they have shown a substantial increase in their new premium fuel as well as increases in the sales of their leaded gasoline. APRIL, 1938 Page thirteen ETC 21935 Meet Mr. Martin Lead Pipe Dreams OHN G. MARTIN was born J in Norfolk. Virginia, on April 1.2th, 1906. His early school ing was received in Suffolk, Vir ginia and Florence. South Caro lina. Following this he attended Furman University at Greenville, South Carolina and the University of Richmond. Virginia. His first employment was with the Engineering Department of the State of Virginia but shortly after, on March 15th of 1927, he termi nated his connection with the Com monwealth and joined the Ethyl Gasoline Corporation. For the first year and a half of his association with the Company Mr. Martin was covering the territory of Maryland, District of Columbia, Virginia, North and South Carolina, report ing directly to New York, since at this stage of the Company's history divisions had not been formed. He was next transferred to Dallas, Texas, opening one of the Com pany's first branch offices and su pervising activities in Texas, Ark ansas, Louisiana and Oklahoma. Headquarters were later transferred to Tulsa. Oklahoma, and offices established there. In 1932 he was brought to New York for some specialized sales work which occupied about a year. His next assignment was with the Los Angeles Division where four years were spent working on sales promotional activities. Mr. Martin returned to the New York office in June of last year to expand and su pervise the Clinic program which he had been instrumental in estab lishing on the West Coast. He is married and makes his home in Rockville Centre, Long Island, N. Y. Alloy hoppers hopped up and down; Little trucks trucked, 'round and 'round, With a hi de hi and a hey de hey They Susie Q'd to building "A" Up elevators to number five, Where autoclaves did loop and dive With Ethyl Chloride the bubbling bride. They put on the pressure and let her ride Down to the stills where Mr. Steam Made everything a misty dream. They settled down and slept quite late, And then 'twas time to separate. Not as pure as she ought to be; But who can blame her? What a spree! Repenting of her debauchery, To the wash house her sins to free. Finally cleansed with much ado Upon her way she starts anew. And now recovered from her bender She goes demurely to the blender, Lewis Pump with a graceful bow Sends her up to Mr. Howe Who weighs her up and lets her be To trickle down to number three. Her journey, though, must be ill fated For body and soul she's agitated. Now she mixes, has some fun And so we "tank-Q" Yellow I. --Harry Hinncrshils, Baton Rouge Plant America's 11 Million "Used-Car Families" are Economic Factor (Continued from page 1) Strange Vehicle for Lincoln Tunnel Service (Continued from page S) cars that are jammed together. In fact, with the equipment, it carries and by virtue of its great strength, size and power, it can efficiently handle any conceivable type of acci dent that might occur in the tunnel. The accompanying picture was taken at the pump of Minute Men's Service Station, Inc., in Jersey City and shows the proprietor, Mr. Ray Keale, refueling the car with NoNox Ethyl Gasoline. Ethyl has been recommended by the design ers and is used exclusively. The Following Service Award Has Been Made as of April i, 1938 FIVE YEARS Mrs. Frances R. Brodt__________ ________________Chicago Div. is equivalent to a large part of the value of the used car itself. A $50 tax bill to the intending purchaser of a $250 car obviously is a size able sum. Disclosure of the fact that the av erage car which shares with cloth ing the third place in the traditional list of economic wants headed by food and shelter, is taxed five times as much as the home, is tending to suppress legislative propensities to load heavier tax burdens upon mo tor vehicles. In some sections of the country more consideration is being given to the car-owner's abil ity to pay taxes, and also to the uses to which automotive tax load and the dedication of automotive revenue to highway financing, it is believed, will serve to encourage the growth of motor vehicle owner ship and use. Page fourteen ETHYL NEWS ETC 21936 wide. ride pree! Front row, left to right: R. H. Ormshy. B. R. Jones, J, E, Boudreau, Div. Mgr., R. L. Jordan, Dir. of Personnel, A. B. Wyrick, Ass't. Div. Mgr., L. A. Dollahan, C, E. Colvin, N. B. Hedden. Back row. M. A. Kinley, W. B. Heck, Jr.. B. D. Harrison, A. J. Steelman, B. G. Crane, G. A. Gallagher, C. F. Naylor, Wm. Trelease, M. L. Olson, l. E. Flaa. G. A. Vaughn, Tune-up Engineer. ted its. La NT n are f the ?5 laser size- . av!othlonal 1 by irnes S ^ s to 1110- 3 Of n is abil- the load <>tive it is irage ner- .WS An Ethyl Heroine T all happened after Allie Grady's husband, Charles, took their three and a half vear-old-son. Arthur, to W'eehauken. N. J.. on Monday afternoon. March 21 st. They crossed the Hudson River in their small motorboat and had re turned to the West 157th Street Pier at about 7 p. m. where Allie was waiting for them. Mr. Grady tied his boat to a barge lying along side. There was a plank between the barge and the pier and Arthur scampered up it to greet his mother. But the plank slipped and he tum bled into the water, disappearing instanty. Allie was nearest to Arthur and jumped in after him, followed by her husband. The fact that she is not much of a swimmer didn't stop her for a moment. She kept calling to her son but no answer came. It was pitch black under those piers and the water was icy cold. Finally Grady heard her scream "I've found him!!" and swam to them and helped them ashore. To quote Allie's own words when interviewed by reporters the next morning: "The first thing I thought of was that I've got to get him out of the water. I don't even remember jumping in. I can't remember how cold it was. They tell me I was calling for him but I don't remem ber that, either. Suddenly I felt him. Oh, it felt so good. He was crying but he was alive and that was all that counted. When a kid cries you know he's all right." Arthur, who's head was swathed in hospital bandages on account of cuts on his forehead from floating timber, said "I wasn't scared much. I heard Mummie calling and I knew she was coming. I grabbed a stick and tried to hold on. I'm not going into the water again 'til I learn to swim." Allie, who has been with the Cor poration for seven years, is in charge of the stock room for office supplies. Her brother, Bruce Crane is a member of the Boston Division. All the New York papers carried news of Allie's heroism and it was also commented on over the radio. The late afternoon and evening pa pers ran a large photograph (above) on the front page, of the supremely happy family united after the near tragedy. APRIL, 1938 Page fifteen f i ETC 21937 NEWSBR1EFS Last September we ran an item from the Atlanta Division appropos of the shortage of "Blessed Event" notices from them. At the same time they made a very suspicious remark which has made us reserve space each month for an Atlanta notice but as yet we haven't heard any thing further on the subject. How about it, Atlanta, was that re mark just a bluff or did you really have somthing on your mind? Ed Gille is now well estab lished as our ju nior engineer at the New York Division Clinic. He is a gradu ate in mechani cal engineering from New York University. Most of his past ex perience has been in moving picture develop- ment work as sound engineer for the Fototone Studio in New York. Ed is single and lives with his parents in Jersey City, New Jersey. Helene Mc Nally is the lat est addition to the Tulsa Divi sion office staff. Helene is a grad uate of the Uni versity of Okla homa and has been teaching school for the past two years. Before joining the Ethyl Gaso line Corporation as secretary to Mr. H. Claire Dees, she was employed as secretary to a prominent Tulsa attorney. An announcement was recently made by the State Department in Washington that Vice President Thomas Midgley. Jr., who is also Chairman of the Board of the American Chemical Society, has been appointed a delegate to the Inter national Chemical Congress. Mr. Midgley will sail for Europe in the near future. The Congress is scheduled to meet in Rome from May 16th to 21st. Miss Barbara Yeullenne has joined the Payroll Section of the Accounting De partment in the Graybar Building. Miss Yeullenne lives in New York City. She has had two years at New York Uni versity and comes to us from the Univer sal Corporation where she was employed as Secretary from 1936 until January, 1938. when she left them to join the Ethyl family. James Cox joined the staff of the Tulsa Clinic as prop erty manager when it opened in Little Rock, Arkansas, De cember 29, 1937. He was gradu ated from the Sapulpa High School at Sapul pa. Oklahoma. Prior to his comin g w i t h the Ethyl Gasoline Corporation, he was for three years with the Chalmers Electric Service Company of Tulsa. We welcome to the Ethyl family Miss Bernice Hemmingsen who has joined the ranks as Bob Jordan's secretary. Bernice was born in Chicago and went to school in South Bend, Indiana. When she moved to New York she attended Hunter Col lege. After three years with the Colum bia Alkalai Corporation, a subsidiary of Pittsburgh Plate Glass Company, where she was secretary to the Director of Sales, she was employed by the Standard Oil Company of New Jersey in the Legal De partment where she remained until com ing to us in March. Ill It gives us great pleasure to introduce Miss Beatrice E. Cook who joined the Ethyl ranks as Ray Hill's secretary on March ISth. Beatrice was born and brought up in Oneonta (near Cooperstown), New York. Before coming to Ethyl she was secretary, for four years, to Mr. John W. Stokes, C.P.A., auditor of Motors Holding Dealers, an investment corpora tion of General Motors. She makes her home in Nutley, New Jersey. The Baltimore Division held its an nual Division Meeting at the John Mar shall Hotel, Richmond, Va., on March 1st and 2nd. Mr. R. L. Jordan repre sented the New York office and Mr. J. A. Costello came up from Atlanta. From every angle the sessions were a complete success. The meeting was officially closed w-ith a reception and banquet on the eve ning of March 2nd. at which the wives and friends of those attending were present. We extend to the family and many friends of Herbert Gerland, our most sin cere sympathy in his death on Sunday, February 27th, 1938, at Baton Rouge. Herbert had been a member of the Ethyl Gasoline Corporation since June, 1928, and had been associated with the Kansas City Gasoline Testing Laboratory, the Detroit Research Laboratory and at the time of his death was with the Baton Rouge Manufacturing Department. Clinic Clippings Stories of Clinic locations in odd places are beginning to circulate. In Chicago the Clinic is actually one mile out in Lake Michigan, with 87 feet of water under it. However, one doesn't reach it by rowboat. It is at the end of the mile long Navy Pier. *** Here's one for Bob Ripley: The Motor Clinic in Chicago has a man with it that has driven a car thou sands of miles with the speedom eter registering at 50 and 60 miles an hour yet has never been on a highway or, stranger yet, moved an inch. He is Dennie Warren, prop erty man at the Clinic, who operates the cars on the chassis dynamom eter for the tune-up engineer. He has never driven a car at any other time. Page sixteen ETHYL NEWS ETC 21938 i the De- Miss She Uni- iveroyed iary, -thyl -ox staff ilsa >rop:ager ened Jock, De1937. adu- the High apuloma. comthe oline with pany gs odd . In one with ver, t. It .'avv The man 10U- omtiles n a 1 an ropates omHe ther WS Reproduced by permission of copyright owner __ ETC 21939 3 HEY PLEW THROUGH THE AIR at7m.p.h. .It// w4 ./ r# .. ..-tv,* --. J.'iSSP''* -r? -'*- I Breaking air records has been similar records since -- gasoline! ous advance in fuels and engines. almost a daily occurrence Gasoline gave aviation its first The end is not yet. Today, ad since two American brothers in practical power-weight ratio--a vancement in aviation still de 1903 set the first record of all by ratio that lifted a heavier-than- pends on the inseparably linked actually flying 120 feet in 12 air craft off the ground and sus fuel and engine. To make the next seconds. tained it in flight. 35 years as significant as the past Their 12-horsepower engine In the 35 years since Kitty 35, Ethyl engineers are cooperat wouldn't even turn over the Hawk, hundreds of air records ing with aviation engineers in a "prop" on a big airliner of today. for speed, endurance, altitude continuous program for the im Yet in that tiny motor was the and distance have been made provement of fuels and engines. secret of the first successful pow and broken. Every new record has Ethyl Gasoline Corporation, ered flight, and the secret of faithfully reflected the continu Chrysler Bldg., New York, N. Y. ETC 21940 TRADE As we pay others, we are paid; Life gives us back just what we give. And so we do not live to trade. But trade that we may truly live. Sales may be made in money, yes, But they are always made to men; And so goodwill controls success. Bringing folks back to buy again. He profits most whose every sale Creates a friend, whose kindly thought Serves to perpetuate the tale Of what and where and why he bought. As we pay others, we are paid; Life gives us.back just what we give. And so we do' not live to trade. But trade that we may truly live. Chas. H. Mackintosh ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta . F. S. CRONIN Baltimore D. S. FLYNN Boston G. A. GALLAGHER Chicago R. R. FALLER Dayton C. M. BERRY Kansas City CARL ABELL Los Angeles R. L. GOLTZ New York J. N. FITZGERALD Toronto H. C. DEES Tulsa R. K. SCALES Engineering Dept. ARTHUR P. STOVER Manufacturing Dept. J. C. POPE Gasoline Testing Dept. HUBERT FOSSETT Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION VOL. 5, No. 5 The American Way TO you personally, nothing is more important than your own life, your happiness and your family, your future and theirs. The facts here presented, deal with these things. They explain the fundamentals of our American way of living as conceived by the framers of the Consti tution, a century and a half ago. They are from a pamphlet issued by the Xational Association of Manufacturers and printed by special permission. The "News' plans to print other similar articles iwhich should be of interest to our readers. Man cannot live alone. He must deal with other men and needs a central authority to protect him in those dealings. Even in the Dark Ages there were such things as chiefs and councils empowered to defend the tribe and regulate some of its affairs. That was modern government in the beginning. Since then, two kinds of government have developed--one in which the citizen is supreme and the government obeys his will; the other in which the state is supreme and controls the citizen. The first is individualistic, the second collectivistic. In the first, man creates machinery to look after him as a separate, individual entity, and retains the power to run the machinery. In the second, man is but a small cog in the machinery; his desires and will are sacrificed to the state. The American system is individualistic. All powers of government are granted, voluntarily, by the citizen. The citizen is supreme. He merely agrees to set up a central state for purposes of convenience and protection. He reserves the right to withdraw government powers if he sees fit, or to grant more. This is a simple way to determine whether a particular kind of govern ment is successful. See what material benefits each individual may obtain under it; what he eats, wears, enjoys. See how the whole group of indi viduals fares materially. Then see whether the individual and the group may win and retain mental, spiritual contentment--individual liberties-- for man cannot live by bread alone. Before looking into those things, it is essential to understand clearly the basic structural framework of the American form of government. The American system is one under which the individual remains a director of his government rather than its slave. It has. therefore, pre served, subject to essential regulations only: i. The right of the individual to seek the kind of gainful employment he chooses; 2. The free exchange of goods and services, including the right of the individual to sell the products of his services or any of his possessions to (Continued on page 7) In This Issue Trade The American Way An Iron Horse of the Plains Novel Exhibit Tours with Ethyl Eleven-Year-Old South African Champion to Race at Akron in August More Power for Ethyl's Baton Rouge Plant English Royalty Select American Cars Five Thousand Years of Glass Making Putting the Camera to Work at Blending Plant Engineering-Architecture Day, Clemson's Annual Show Makes Record New Equipment for Their New Product North Carolina State Chemistry Students Exhibit Working Model of Ethyl-Dow Plant Meet Mr. Pope Clinic Clippings Service Awards Continental Oil Streamliner Company's New Ethyl Gasoline Corporation Holds First. Fleet School Newsbriefs An Iron Horse of the Plains AYBE you will mistake this M for the immortal Casey Jones' iron horse but don't laugh--it's a tractor actually doing duty on a Texas farm. Recently, when two Ethyl representatives from Yew York were engaged in making a survey of the tractor fields in the Lone Star state, they unex pectedly came upon this behemoth. Inquiry brought forth the informa tion that it was designed and built C. W. and Homer Hudson with one of their assistants standing by the old "Iron Horse" for which they have a real affection. by Reeves and Company of Colum bus, Indiana, a few years after the turn of the century. It weighs some thing over forty thousand pounds and is powered by steam. According not equal to the task. On the other to the present owners, Messrs. C. hand, with the immense areas to be W. and Homer Hudson of Conway, plowed, working with oxen was too Texas, this pioneer of the prairies slow. However, it was found to be will develop 36 horsepower at the impractical for ordinary plowing drawbar and 100 horsepower on the and field work as its tremendous belt. weight packed the earth so hard that Originally it was intended for the nothing would grow. purpose of plowing under the prairie The manufacturer designed the grass on virgin land. In the early equipment to burn straw which was days this was a very tough job due the cheapest and easiest obtainable to the dense root formation a few fuel in that part of the west. Stoking inches under the surface of the soil was therefore quite an art as the and in many instances horses were straw had to be braided into a con tinuous strand of rope and fed grad ually to the fire box in order to se cure an even steam pressure and re quired that a man keep his eye con stantly on the steam gauge. How ever, wood was later substituted for straw and believe it or not, this tractor is still in operation although its use is now confined to belt work. Today, of course, most of the work on the Hudson farm is ac complished with modern tractors but the brothers are extremely loyal to this relic of a bygone day. Novel Exhibit Tours with Ethyl HE Acushnet Process Co. of Hastings, Sales Manager of the TXew Bedford, Mass., manufac Acushnet Company, says that with turers of precision made golf out Ethyl they could not have ne balls have produced a driving mgao tiated the mountain roads over chine which has been touring the which they were obliged to tow their south and west coast cities in a na heavy equipment. Altogether the tionwide sales promotion program. first tour of this novel exhibit cov More than five tons of equipment ered approximately 75.000 miles. is housed in the DeLuxe pullman At every stop crowds were at trailer which Ethyl Gasoline has tracted by the unique driving ma taken from coast to coast, over the chine which, under ideal condi snow-covered Rockies and the blis tions, has driven a golf ball over tering desert. In fact. Mr. Claude 600 yards on the fly. Operating at Acushnet Trailer and Ball Driving Equipment. Sales manager Claude Hastings who con ducts the demon strations is shown with Mr. Fred Bommer. also of the Acushet Co. top speed the robot can hit 60 balls a minute. Using a face correspond ing to a number seven iron it will hit a ball 250 yards and can place a dozen within a six foot circle. They are virtually knocked out of sight and sixteen balls are in the air at the same time. Power is fur nished by a motorcycle engine which lifts the heavy club head but the counter-balancing and flywheel do most of the work of hitting the ball. In addition to the driving robot there is included in the exhibit an X-ray machine which demonstrates how accurately the Acushnet golf balls are centered. There is also a guillotine-like device which illus trates the toughness of the cover: a pressure machine to show the ball's ability to take punishment and a fluoroscope which enables one to observe the condition of the ball's inner composition. Page two ETHYL NEWS ETC 21944 rrad) se1 recon[ovv1 for this )ugh ork. the acctors loyal Eleven-Year-OId South African Champion to Race at Akron in August HE All-American Soap Box the field offers, promote those qual TDerby now in its fifth year is ities of courage, perseverance, selfa race for boys aged nine to reliance and fair play which are es fifteen inclusive. Its sponsors asreential to success in after life. the Chevrolet Division of General In our own country preliminaries Motors and leading newspapers to select local champions take place throughout the United States. The during the early summer but in racing is done in home-made grav South Africa it is necessary to hold ity-powered racers built according them far in advance. Therefore, to rules established by a committee amid the roaring cheers of over and each entrant must build and pi 2.000 spectators an ii-year-old boy lot his own car. In the preliminarv rode to victory in Johannesburg on events the winners become their January 22nd. He was Leslie Fri starting post and, as they raced down the road, the crowd broke through the ropes to follow them. Half-way down, it was still either boy's race but young Friday drew away and won by a comfortable margin. The Johannesburg lads, though disappointed that their own representative failed to win, lifted Paul lVege, whose brother was second in last year's International event lost to Friday in the Johannes burg finals by only .7 of a second. The eleven - year - old champion of South Africa, Leslie Friday, who will represent his country at the Akron, (Ohio) Derby next Au gust. balls >ond- vvill place ircle. it of . the furlgine 1 but vheel * the obot it an rates golf Iso a illus)ver; the r and :ie to tail's EWS C r own City Champion and go to Akron, Ohio, in mid-August to compete in the National Finals. Last year. 120 cities in the United States were represented and there were entrants from Hawaii, Canada and South Africa who thrilled over 100,000 spectators. However, the Soap Box Derby means a great deal more than this. Its major importance lies in the fact that it fosters a fine spirit of sports manship. thereby carrying on one of the finest of American traditions. It further-helps to develop the lat ent ingenuity which will permit the boys of today to take their proper place of leadership in the world of tomorrow. The young contestants, by pitting their individual ability and ambitions against the best that Some of the 145 young racers awaiting their turn at the start of the Rand Soap Box Derby Trials. Finals were held at Johannesburg, January 22nd. day of East London and today holds the proud title of South African Champion. Living in a whirl of boyish excitement over his prospec tive trip to America for the Akron race in August, he told reporters he has determined to be a race driver later on. The result of the big race was a surprise to everyone. The Johannes burg finals, which took place just before the national event had made Paul Wege, brother of Danie (last year's champion), the hot favorite. In his first heat, he had set up the best time of the day--55 seconds for the 400 yard run. Leslie Fri day's time was slightly over that mark. There was great excitement when he and young Wege lined up at the Leslie to their shoulders and shout ed enthusiastically for him. The sun usually smiles on Soap Box Derbies in South Africa, but this year a heavy shower fell soon after the event had got under way. However, after a fifteen minute sus pension, the racing went on. The wet track made the runs a little more dangerous and was respon sible for a few of the crashes, but no more serious accident was re ported than one sprained ankle. Of the original 143 South Afri can Derby contestants this year, three were girls. Two of them dropped out before their local races; the third might, have won the race, it is reported, had she not turned half way' down the course to wave at a friend. MAY, 1938 Page three ETC 21945 More Power for Ethyl s Baton Rouge Plant X the December, 1937, issue of which are now under way to permit I the "News" there was a short serving the increased requirements description of Ethyl Gasoline of the Oil Refinery and of Ethyl Corporation's new manufacturing Gasoline Corporation will include plant at Baton Rouge. Louisiana. two condensing turbines, so that the The steam and electric power supply electric output of the station will not for this plant, and additions to it depend exclusively on the sale of which have since been authorized, steam to customers. are obtained from the Louisiana The power station property lies Steam Generating Corporation -- between the Yazoo and Mississippi which was formed in 1929 as a sub Valley Railroad and the river. To sidiary of Engineers Public Service the south is the office and wharf Company. Its original function was property of the Standard Oil Com to supply steam and electricity to pany of Louisiana, to the east the to produce steam at 625 lbs. per square inch gauge pressure and 7250 F. total temperature. These boilers are of 13,817 square foot area each, fitted with water cooled furnace walls, feed water econo mizers and air preheaters. They are arranged to burn natural gas. fuel oil, several different kinds of oil refinery liquid waste, going by the general name of sludge, and pulver ized petroleum coke. In 1931. a fifth boiler was installed. Eacli boiler is equipped with one forced and View of Louisiana Steam Generating Plant at Baton Rouge, taken from top of east tower of Mississippi River crossing. In background, a portion of Standard Oil Refinery. Ethyl plant is off picture at left adjoining Standard Oil property. the refinery of the Standard Oil Company of Louisiana and to de liver any excess energy to the Baton Rouge Electric Company. The oil refinery was the sole steam customer until 1935, at which time The Solvay Process Company fin ished construction of an alkali plant on adjacent property and entered into a contract for its requirements for steam and electricity. The plant of the Generating Cor poration is known as Louisiana Station and first served Standard Oil Company of Louisiana in May, 1930. Up to the present' time the station has been exclusively of the non-condensing type, but additions refinery proper, to the north the plant of the Solvay Process Com pany, and to the northeast Ethyl Gasoline's new manufacturing plant. A 200 ft. wide right-of-way owned by Louisiana Steam extends about one mile eastward to the Bayou Sara Road between the properties of the Standard Oil Company and the Ethyl Gasoline Corporation. On this right-of-way are constructed the road which provides access to the several plants, and the transmis sion lines of the Baton Rouge Elec tric Company. As originally constructed, the station included four straight tube Babcock & Wilcox boilers designed two induced draft fans, driven by steam turbines. The first installation of turbine generators comprised three units supplied by Westinghouse Electric & Manufacturing Company. These units each have a nominal rating of 15,000 kw. at .8 power factor, but can produce nearly 20,000 kw. un der favorable circumstances. Steam is supplied at about 610 lb. pressure and is exhausted at about 135 lbs. pressure and 8o superheat, in which condition it is delivered to customers. All of the steam ex hausted from the main turbine gen erators is not sold, approximately 25% being retained in the station Page four ETHYL NEWS ETC 21946 per and hese foot oled onoare fuel oil the ver- a oiler and for driving auxiliary apparatus and for heating boiler feed water. Prac tically all of the important auxiliary apparatus presently in the station is driven by turbines which take steam from the 135 lb. header. Steam is delivered to customers through five 24" mains, three being used for supplying the Oil Companv and one each for Solvav and Ethyl. The only condensate returned to Louisiana Station by the steam cus tomers is a small amount from Solvay Process Company. Accordingly, a very high percentage of make-up which amounts to about 12% of the water fed. Electricity as generated is 3 phase. 60 cycle alternating current at 13.800 volts and is distributed to the oil Company, Solvav and Ethyl Corporation at bus potential. There are also two feeders to the Baton Rouge Electric Company at this voltage. The construction program which is now under way calls for the in stallation of two 500,000 lb. per hour boilers to operate at the same general conditions as the older boilers but using only natural gas towers for cooling the condensing water for these two new units. Make-up water for the cooling towers will be taken from a deep well. Circulating pumps and tower (draft fans will be motor driven. It is expected that the station ad dition will be completed early in 1939. At that time contracts for the sale of steam and electricity aggre gating 1.331.000 lb. per hour and 68.001 kw. (including 15.000 kw. to Baton Rouge Electric Company) will be in effect and the station will be equipped to supply these loads with one of its largest boilers and one of its largest generators out of service. The annual output to cus Main building of plant from where power is sent to Ethyl plant and other of the Company's customers. 1 by bine inits ctric liese g of but uneam sure lbs. in 1 to exgenitelv ition WS These great turbines supplying power to nearby in dustrial plants. The contemplated expansion of the equipment will entail installation of additional units. water is required for boiler feed purposes, somewhat more in fact than the total amount of steam sold. Water for make-up purposes is taken from the Mississippi River and is treated in a very extensive water conditioning plant. On enter ing the power station after soften ing. this water is first used to cool the ventilating air of the main gen erators and the turbine lubricating oil. It is then heated in two stages, by exhaust from the auxiliary tur bines, followed by a third stage of heating with main exhaust steam at 135 lb. pressure. Drips from the closed heaters are collected and in troduced into the main stream of feed water at intervals and heat ex changers are placed in the water flow line to recover heat that would otherwise be lost from the continu ous blow-down from the boilers, or, in emergencies, oil for fuel. They are to be bent-tube boilers of Bab cock & Wilcox manufacture. There will also be two Westinghouse con densing extraction turbine gener ators of 25,000 kva. capacity each. Under proper conditions of steam flow through throttle, and extrac tion for process use. the full kva. rating of the generators can be pro duced at unity power factor. Al though the site of Louisiana Station adjoins the Mississippi River, the station itself is actually about Y mile from the true river bank, with much floodable ground between. The expense of providing circulat ing water facilities suitable for tak ing water from the river throughout its entire annual change of level of about 45 ft. is great and it has been decided to use forced draft cooling tomers of Louisiana Station is ex pected then to be about ten and onethird billion pounds of steam and 450 million kilowatt hours of elec tric energy. It is estimated that about i~5 million kilowatt hours will be used by Ethyl Gasoline Cor poration. about three times as much as will be required by the entire lo cal consumption of Baton Rouge Electric Company. The design and construction of Louisiana Station was executed by Stone & Webster Engineering Cor poration. There are a great many millions of dollars invested in the several manufacturing plants served by Louisiana Steam Generating Corporation but the latter's invest ment for providing these essential services amounts to over eleven million dollars. 'MAY, 1938 Page five l . ETC 21947 English Royalty Select American Cars Special equipment built into the Duke of Windsor's new car which offers adequate accommodation for touring. v- This 1938 custom-built Buick has just been delivered to H.R.H. the Duke of Windsor. It is very similar to the one used by the former King last year. fm. J*. \ o.j I'-*v. .''.aj"r-f hr-*rf&J j\ o. ' \m "HEIR Royal Highnesses, the Duke of Windsor and the Duke of Kent, youngest brother of the King of England, have just taken delivery of their second Buicks. Both cars were built on spe cial order at the Canadian plant of General Motors at Oshawa and sold to the Dukes by Messrs. Lendrunt & Hartman of London. Windsor's car is a model 91 and is very sim ilar to the car which he purchased two years ago. although the rear view windows have been consider ably reduced in size. The custom built interior has special fittings and hardware. Under a concealed mir ror, which takes the place of the rear quarter window, is a new Delco radio which receives on American and European wave-band lengths. It will be noted that provision for touring is taken care of by the ample compartments behind the chauf feur's seat. The Duke of Kent ordered his first Buick last year and his new car is of the same type, being a qo-L. The only radical change is the installation of special "one-way" glass in the back and rear quarter / U} windows. This glass makes the pas sengers invisible from the outside while affording a clear view from the interior. However, the special glass is made in two sections and hinged so that on formal occasions it can be rolled down into a recess permitting an unobstructed view of the occupants of the rear seat. Among other special features are concealed reading lamps, arm swings, two batteries with a change over switch and a sound-proof par tition behind the chauffeur's seat. The.King of England's youngest brother, the Duke of Kent, has just purchased his second Buick. It was built at the General Motors plant at Oshawa, Canada, and delivered by Lendrum and Hartman of London. 't ' Interior view of H.R.H. the Duke of Kent's car showing the one-way glass in rear windows. Page six ? if ETHYL NEWS ETC 21948 THE AMERICAN WAY (Continued from page 1) any one at any time; 3. The right of the individual to use the proceeds of such a sale as lie may see fit--to invest, to save, to spend, or to give away, in ac cordance with the law and his own conscience: 4. The right of the individual to own private property and to enjoy its use so long as such use does not interfere with the rights of another to a like use of his own property. Socially, this system preserves freedom of opportunity for the in dividual to strive, to accumulate and to enjoy the fruits of his accom plishments. Politically, it results in what we call a `'democracy" but what really is a rule of limited [lowers granted by individuals, through written constitution, to state and federal governments. Many material advantages have come to individuals under this sys tem. But fundamental in the Amer ican system are the human rights which the individual retains while his material advantages are being improved. Only under a system of individualism can such human rights exist. Under any form of collectiv ism, whether Communism, Social ism or Fascism, coercion is sub stituted for individual enterprise, force for voluntary cooperation. The principal democratic coun tries today are the United States, Great Britain, France, Holland. Switzerland. Sweden, Norway and Czechoslovakia, In them individual ism to a varying degree continues to flourish. In the individualist lands, the hu man rights are usually protected by definite constitutional provisions. In others, constitutionalism is either weak or non-existent. In the indi vidualist countries, the individual protects himself against administra tive whimsicalities by judicial pro cedure. In the others, administra tive prerogatives are supreme, and the government becomes one of men rather than one of law. for the men in power can change the laws to suit their needs or desires. What rights does a United States citizen enjoy under individualism ? Besides the four essential rights al ready stated, he has: The right to grant or to withhold from government specific powers as stated in the Constitution and to alter that Constitution by a peace ful process agreed upon in the ori ginal document; The right to choose and get rid of the personnel of government by or derly elections in accordance with the law of the land; The right to a voice through his ballot in the making of the laws. Then he enjoys the following per sonal protections which are else where withheld from men or granted as mere privileges, not as rights: The right to have his accusers face him in open court, which pre vents unlawful, whimsical and vin dictive punishment; The right to trial by jury, which is a protection against personal and political injustices ; Protection against retroactive criminal laws, which would let him be punished for acts legal at the time he performed them but later de clared illegal; Limits upon the definition of treason, so that it cannot be held treasonable to criticize his political servants; Freedom of religion; Freedom of speech; Freedom of assembly; The right of petition, which is the right freely to present opinions to the executive and legislative branch es of the government: The right to be secure in his per son, papers and effects against un reasonable searches and seizures: The right to an indictment in the case of serious offenses, so that he may know what charges, if any, have brought him into conflict with the law; Protection against plural jeopardy that is, against subsequent arrest or conviction for the same offense un der various legal guises; Protection from being forced to testify against himself, that is. pro tection against torture: Protection from being deprived of life, liberty, or property, without due process of law; Protection against confiscation of property; The right to a speedy trial, so that he cannot be held to languish in jail for crimes of which he may later be acquitted; Protection against excessive bail; Protection in the. rights of citi zenship which cannot be denied be cause of race, religion or economic or political affiliations, or previous status; The right, by his own agencies; to improve his social and economic condition without governmental im pediments ; The right to protect himself against exploitation, by seeking and obtaining the protection of the law and courts; The right to protect himself from oppression either by a majority or an organized minority. These basic human rights and others which flow.1 from them and which our system protects, repre sent the maximum that man has gained in his struggle for individual freedom. Nowhere should the individual man be more secure in his personal liberty than in the United States for the American system functions with the greatest liberty for all the people. Nowhere else are so many human beings included in the realm of hu man rights. We recognize no titles of nobility. It is only under a system of eco nomic individualism that the polit ical supremacy of the individual is possible. It is only under such a system that the powers delegated to the state by individuals can be lim ited and the remaining rights and privileges retained by the individ uals. It is this alone which can be defined as human liberty--as the human liberty of the individual man. To suggest that the American svstem is perfect would be to expect of it something that other systems may offer but never achieve. It is a growing, changing system with imperfections which correct them selves by evolutionary processes. But as this evolving, growing, constantly changing system moves (Continued 011 page 12) MAY, 1938 Page seven ETC 21949 HE manufacture of glass is skill of the Venetians on the tiny Tone of Man's oldest accom island of Murano, was the envy of plishments, having been dis the outside world and so jealously covered long before the birth wofere their trade secrets guarded Christ and although today it is one that the workshops became veritable of our most commonplace products, prisons for those employed in the its history is steeped in centuries of industry. In spite of all precautions, romance. however, the secret formulas found Popular tradition dates the dis their way to France, thence to Ger covery back to a time five thousand many and finally throughout Eu years ago when a band of Phoeni rope. although they were still hand cian sailors landed on a sandy ed down from one glass-blowing beach on the shores of the Medi- familv to another. White-hot glass is being drawn from the refining chamber up ward over a bending roller to the flattening table. Speed of /i the draw determines the thick ness of the glass. Molten glass pours into the ladle which in turn is shoved into the furnace to empty its contents into great clay pots. It requires six months to make the pots and due to the terrific heat they last but fif teen days. terranean for the purpose of pre paring their noonday meal. There being no rocks available for con struction of a fire place, cakes of nitre were brought from the ship for the purpose. After the embers of the fire had died down a strange new transparent material was ob served glittering on the sand--a crude form of glass formed by the fusing of the nitre and the sand. From this accidental discovery by the Phoenicians, glass making gradually spread among the Medi terranean peoples and to this day some of the most beautiful objects found in our museums are examples of the ancient Egyptian glass-blow ers skill. In the early days and for many centuries following, the art of glass making was conducted only by mas ter craftsmen who worked behind locked doors, protected by guilds whose members were punished by death for any attempt to divulge the secrets of the process. It reached its height in the middle ages when the At the beginning of the 17th Cen tury, eight German glass makers came to the- Virginia colony, set up a crude furnace and though the business ultimately failed, it was probably the first industrial enter prise on American soil. But not withstanding its early start, glass was the last of all industries to be come modernized. In 1900, its man ufacture was essentially the same as it was in 1600. Not until 1903. when a young Irishman from Virginia invented the first automatic bottle making machine did glass making join the great procession of indus trial progress which had been launched in the late 90's. During the next fifteen years, the art pro- Five Thousand gressed more than it had since the little group of Phoenicians made their discovery. The formation in 1930 of the Libbey - Owens - Ford Glass Com pany consolidated the enterprise of three pioneers in the field, Edward Libbey. Michael J. Owens, and Ed ward Ford, all of Toledo, Ohio. For more than a quarter of a century these three had managed their own plants and had helped make the glass business one of the country's great industries. At the world's largest window glass factory in Charleston, West Virginia, where the glass emerges from the Libbey-Owens-Ford fur naces in a seemingly endless glow ing carpet, it is difficult to realize that only a few years ago all glass was blown into spherical or cylin drical shapes, then to be reheated and refashioned into panes. Today, the raw materials, essentially the same as those used hundreds of years back, are mixed in great vats, passed to the furnaces on conveyors and melted together under a heat of 2.700 fahrenheit. The molten mass flows into a great tank five feet deep and over one hundred feet long. This huge reservoir is being constantly filled at one end while from the other flows an endless sheet of white-hot liquid which passes over rollers and gradually A single pane of glass withstands three tons of elephant where test was made at the Walbridge Park Zoo in Toledo, Ohio. Page eight ETC 21950 1 Yecfs the ide the m- of ird :d'or try wn the y's ow est ,res .trwize tss ined iy. he of .ts, >rs at en ve et of Glass Making cooled, a process similar to that em ployed in paper mills. When suffi ciently cool, the sheets are machine cut in desired lengths. The chemical content and physi cal form of window glass and plate glass may he identical, the differ ence is that plate must have further processing to produce the character istics which gjve it superior market value. Moving on huge conveyors, it passes under rotating grinders and polishers, which give it the beautiful finish which distinguish it from common glass. The surface, rather than the content, is the de termining factor. When the automobile manufac turers began building closed cars, they opened an immense new mar ket for the glass makers. From the start the automobile trade demand ed plate glass and the glass industry was faced with a challenge and an opportunity greater than it had ever known. But the use of even the best plate in a moving vehicle subject to collision brought a new risk to the motorist. The search for an an swer to this problem led to the large-scale production -,-f laminated or "safety-glass". The earlier type, consisting of two layers of glass with a layer of some plastic mate rial cemented sandwich-wise be tween them, while safe, was sub ject to discoloration and weakened with age. Xot until chemists found greatly improved plastics at reason able cost could safety glass come into universal use and the trade reach its present proportion. Today. The most dramatic moment in glass manufacture is "the pour." The white-hot glass cascades down (at left) be tween iron rollers and contin ues along the incline like a great orange carpet twelve feet across. killed lest the marvelous new glass become more valuable than gold or silver, thereby imperiling his own vast fortune. Xow, 2,000 years later, technicians are perfecting a counter part of that ancient Caesarian glass. A pane of Tuf-Flex placed over a cake of ice is unharmed when molt en lead is poured upon it. A twopound steel ball dropped from a height of six feet will bounce off a 54" pane leaving it undamaged. In another test a three-ton elephant stood on a pane 34" thick, support Polishing line in a great Libbey-Owens-Ford Plant moves like a train of flat cars as the glass is carried under rotating grinders. thin sheets of plate glass cut to shape, are coated with an invisible cement and welded into a complete transparent sandwich. The edges are scraped and weather proofed and it is ready for the body builder. One of the recent accomplish ments of Libbey-Owens-Ford is their product known as Tuf-Flex, or tempered plate glass. Here again the romance of the industry is em phasized and the past and present strangely interwoven--a story of lost treasure rediscovered. Malleable glass that could be hammered like metal was invented by a master craftsman in the days of Caesar. The inventor was brought before his master and demonstrated its re markable qualities. The glass was flung on the marble floor and ham mer blows rained upon it without effect. Here was one of the discov eries of the ages--known only to one man--yet the Emperor had him ed at only two ends one foot above the ground. The glass bent under the terrific load but did not break. Other types of glass are being de veloped by these engineers which will bring new uses for the product and will add to human comfort and pleasure through its use in archi tecture and interior decoration. The many tons of glass and glass products which move in a steady stream from Libbey-Owens-Ford's great plants for shipment to many ports must be transported with dis patch and safety for which large modern trucks are employed. To carry these over the highways thou sands of gallons of Ethyl and lead ed gasoline are consumed. At the great Shreveport plant alone 24,000 gallons of Ethyl are taken each month for the plant and its em ployees. Thus, one of Man's most recent discoveries is linked with the oldest industry on earth. All photos courtesy Ltbbcy`0'vcnS`Ford Page nine ETC 21951 V Putting the Camera to Work at Blending Plants HE problem of taking pictures be one which the operator focuses T of Ethyl mixing plants calls rather than the fixed focus type and for a somewhat different tech fitted with an F 6.3 lense or better nique than the usual run of amateuarnd a shutter with speeds up to photographs. In the average snap 1/100 second. Shutters with much shot one can pose the subjects or faster speeds and far better lenses can of course be had but are not needed for such work. A great many of the pictures have to be time ex posures so the shutter should have cable release which eliminates a large part of the jarring of the camera in opening and closing the shutter. The size of the camera is more or less of a personal choice although with too small a one the pictures will have to be enlarged while a large camera is bulky to carry around. Probably the most convenient size is one using a 616 film which takes a picture 2.l/i" x 4&." So much for the camera and now a brief discussion of the accessories may be helpful. A tripod is very nec essary as one can never be sure of a place to set the camera just where he wants it and a stand set up out of boxes, etc., is inclined to be un steady and may tip over just as the shutter is opened which will prob ably ruin the exposure. In addition Angle shot made necessary because of no room for head-on view. Set tings for depth of focus must be carefully considered here. to the tripod there should be a gad get similar to an "Optipod" as fre quently it may be necessary to clamp the camera to a window frame or some part of the building supports. This Optipod also permits the taking of pictures with the camera tilted in almost any direction which at times is quite convenient. An exposure meter will help greatly in getting the highest per centage of good "takes," thereby avoiding the necessity of having to do the job all over again not to men tion the chances of difficulty in get ting permission to take another lot. The "Leudi" exposure meter costing about $2.25 is entirely satisfactory if the instructions for its use are followed. There are other meters also that are probably as good and the more expensive ones may be better but are not necessary. Any good standard film of the high speed type such as Eastman's Super Sensitive Panchromatic is satisfac tory but one must know the speed and the scale used in rating the film in order to use an exposure meter to the best advantage. This informa tion can be obtained from the dealer or from the tables which come with most meters. Included with the camera, if it is an Eastman and probably with other makes, is a book of instructions containing a table called "Depth of Focus." All instructions should be move the camera about until he gets the best light on the subject and the correct distance to show as much or as little as is desired. But the mixing plant is surprisingly im movable and there may be none too much room in which to set up the camera. Then, too, windows are placed to give maximum light for operating the plant which is not al ways the best lighting arrangement for a good picture. However, sur prising results can be obtained with a minimum of the simplest equip ment if a little time and care be taken. The camera need not be an ex pensive one and in fact since most of us are "rank amateurs" a cheap camera will give as good results as an expensive one. The camera should Page ten Plenty of room for straight view but notice windows facing camera. ETHYL NEWS read but the table is particularly important and will be used for most of the inside pictures of Ethyl plants. This table gives the range of objects that will be in focus for any "dis tance" setting of the camera for each size shutter opening. Xow everything is in readiness to set up the camera and take the picture. Suppose the view wanted is somewhat similar to Fig. i where the wall of the building is so close that the camera can not be placed in front of the objects but at an angle. In such event the tripod legs will be closed down until the camera is about level with the center of the group of objects to be photographed and they all can be seen in the view finder. The vertical lines in the pic ture should be as nearly as possible parallel with the sides of the view finder or the picture will not be placed correctly when printed. Esti mate rather carefully the distance of the lense from the nearest and farth est objects to be seen. The "Depth of Focus" table referred to above will give the shutter opening and the distance setting of the camera to bring all objects in this range into proper focus. As an example sup pose that when taking Fig. I this table gave a shutter opening of f32 and a distance setting of 8/ Set these values correctly on the camera and then with exposure meter find the time necessary to hold the shut ter open at an f32 opening to give correct exposure. In the above example with the light conditions which prevailed it took an exposure of 35 seconds. Sometimes it will be found necessary to juggle these three values around to get a workable combination. That is the "Depth of Focus" table will call for a shutter opening so small that the time will run up into several minutes. By sacrificing a little on the depth of the focus with a larger opening the time will be cut down and one will still get a satisfactory picture. Figs. 2 and 3 show that passable pictures can be obtained under rather difficult conditions, either with extremely poor light or with the camera facing the light. A picture sometimes must be shot facing a window and when this condition exists readings should be taken on the exposure meter for the darkest and brightest points that will be in the picture and then set the time be tween the two indicated. Fig. 4 is an outside picture of a new type un loading line taken at a sharp angle which makes it necessary to consid er depth of focus. The shutter opening was set at t'32 and the time of exposure was 5 sec. Mote that this was taken when the sun was behind the building so there are no confusing shadows cast by the build ing or pipe. Assuming that all of these in structions have been carefully fol lowed, the picture may still be ruined in the developing and print ing. It should be remembered that the average commercial developer and printer does not commonly re ceive pictures of this nature and not knowing what one is trying to show may spoil it in developing. It will be found that it pays to stick to one source for this work and spend a MAY, 1938 little time explaining what the pic tures are and what objects should be featured. If possible show him a sample picture. A good developer and printer can frequently make an excellent picture out of a poorly ex posed film, provided it was properly focused and the camera was not moved, if he knows what it is all about. A record of exposure listing time, shutter opening and distance set tings for each picture on several rolls of film when studied and com pared with the final results will be a help in increasing the percentage of really excellent negatives. Alvin J. Baldwix Nczv York Safety Division Page eleven ETC 21953 Engineering-Architecture Day, Clemson's Annual Show Makes Record X 1932 there was inaugurated to produce the best possible. The I among the students of the Engi following year the event was re neering School of Clemson Col peated with even better results and lege, Clemson, S. C., a custom that again under the leadership of Prof. has now become a tradition. It was Earle and with the additional assis the opening oi the first Engineering- tance of Prof. Curtis a much en Architecture Day. This initial show larged and improved exhibition was which was under the direction of given with an estimated attendance Prof. Earle of the faculty, was suc of over three thousand. However, cessful beyond expectation, receiv the next few years the activity was ing such response from the general discontinued but in 1936 it was re public that it more than repaid the sumed and this time for a period of students for their untiring efforts several days. There were over sev Cadet Jordan of Clemson College ran the Ethyl demon strator during Engi neering-Architecture Day. enty exhibits and the show was complemented with a record attend ance. The purpose of the celebration is to present to the people of South Carolina a composite picture of the advancements being made in the engineering field and particularly of what Clemson is doing along these lines. Considering the interest shown in the past, the students had every right to expect that this year's showing would meet with even greater success in which they were not disappointed. The 1938 showing was held March 18th to 20th inclusive and the report comes from Ethyl repre sentative Mr. I. O. Wolf who was in attendance, that about ten thou sand spectators attended during the three days. In the accompanying picture the Ethyl exhibit is shown with Cadet Jordan who helped run the demonstrator and he makes the statement that it created considerable interest and was responsible for sev eral of the professors changing to Ethyl for use in their own cars. THE AMERICAN WAY (Continued from page 7) within its limits, it justifies itself by comparison with other systems. It alone recognizes that the essence of real civilization is the retention and growth of the liberties of the individual. In that it is unique. Under the American system, the state cannot be the master of its citizens. Until recently, there has been little, if any, desire on the part of government to assume and per form the actual managerial func tions of individual citizens engaged in private enterprise. The present tendency in that direction has be come so marked as seriously to raise the question of whether and to what extent government shall regulate or actually manage the business of the nation--the employees, whose co operation is the basis of private en terprise. The best government is not neces sarily the one which spreads itself most broadly over the activities and interests of the governed. Rather, it is the one which develops, in the governed, the greatest character and capacity to live and to progress. When the government steps out of its normal role of umpire and intervenes in the ordinary processes of production and distribution, it either reduces individual incentive, individual ingenuity, and freedom of opportunity to a minimum, or it places brakes upon human freedom. Often it does both. It is essential, in a free system, that there should be no bureau cratic control of the citizens; that the law be impartially applied, and that all uncertainty as to what the law is. be eliminated. In the United States, bureau cracies have grown in number and importance, so that it has become increasingly difficult to know what the government chooses to do. The American system of private enter prise cannot operate effectively in this realm of uncertainty, so there has been a notable retardation in recovery. Free individuals will in evitably cease to invest their own money, and desist from expansion, when they fear that their liberties are imperiled by unlimited growth in the powers of government. It is essential that the government in an individualist country repre sent the total population and not any (Continued on page 16) Page twelve ETHYL NEWS ETC 21954 New Equipment for Their New Product HE Bachniami Petroleum Cor trade name of Century Ethyl and T poration who operates on the Century which latter is their regular Pacific Coast have recently grade leaded gasoline. In order to signed a contract with the Ethpyrl operly introduce the new gasoline Gasoline Corporation thereby be they have assembled a super stream coming Ethyl's newest licensee cus lined fleet of semi-trailer delivery tomer in that territory. Their new trucks which is as distinctive and product will be marketed under the attractive equipment as will be found anywhere. An enlarged por trait of the Ethyl decal has been painted on the rear with Century in huge lettering on the sides. By en listing the cooperation of the en gineers in the Los Angeles office of the Ethyl Gasoline Corporation the entire Bachmann fleet has been tuned up to properly operate on Ethyl. Likewise all the personal cars of the executives and many of the cars of the employees at the general office of the company as well as the refinery, have been put on the same diet. The report comes to us that those members of the organization who have been using Ethyl are so pleased with the result which they have obtained in their own cars that it has increased their determination to push the new premium fuel. North Carolina State Chemistry Students Exhibit Working Model of EthybDow Plant X April 9th interest was at when the lights were put on so that O high pitch in the Chemistry they might see that portion of the Building of North Carolina program they had missed, during State College. The occasion wasthethenext showing. twelfth annual Engineers Fair which Outstanding among the many ex is presented to the public by the hibits which were designed by the Engineering Department of the Col students was a very unique working lege. In Room 113 was the only model of the process employed for "outside" exhibit, which consisted extracting bromine from sea water of Ethyl Gasoline motor demonstra at the Ethvl-Dow plant near Wil tions and a showing of the "Long mington, N.C. It had the distinction Road" one of the Ethyl sound films. of being awarded the first prize at All of the other displays were home made, being built and exhibited by the engineering students of North Carolina State. From two o'clock in the afternoon until half past eleven at night the people of Raleigh and vicinity who were scientifically inclined made their way from one exhibit to another. Upon reaching room 113 they found seats and in the majority of cases settled them Working model of Ethyl-Dow Bromine Extraction plant at Kure Beach, N. C., as set up by Chem istry students of the State University. selves for a half hour of entertain ment. The Ethyl show was run as a continuous performance and it was noted that many who arrived while it was in progress waited the Fair. This model showed very clearly every step used in the pro cess so that the most non-technical minded might get a good idea of what takes place at the plant. On the wall forming a background for the exhibit were a number of plac ards explaining that bromine was used with tetraethyl lead and chlor ine in the manufacture of Ethyl fluid. j t*TKT.OV OF 8C0MTC MAY, 1938 Page thirteen ETC 21955 Meet Mr. Pope Continental Oil Co s New Streamliner This ultra modern truck built expressly for the Continental Oil Co. by the OHN CLIFFORD POPE was J born in Bristol, England, on August 13th, 1900. He received his early education in his native city and later attended the University of Columbian Steel Tank Co. of Kansas City, was designed by Count Alexis de Saknoffsky, noted authority on streamlining. ]. C. Curtis (left) Continental's Division Manager, is shown taking delivery from A. A. Kramer, President of Columbia Steel Tank Co. The Following Service Awards Have Been Made Bristol from which Institution he as of May ist, 1938 was graduated in 1920 with the de gree of Bachelor of Science. The TEN YEARS following year he received his Mas Fred 0. Lewis........................................................Detroit Engineering ters Degree and was awarded an "1851 Exhibition" Scholarship for Samvel T. Stafford......................................... .Yonkers Laboratory study abroad. FIVE YEARS He then went to the University of Upsala in Sweden where he was Helen T. McGowan........................................ engaged in conducting an investiga ClinicCIippingstion in colloid chemistry under the direction of Professor Svedberg. supper was served during the course of which the Clinic staff had an Upon completion of his work at opportunity of hearing a number of Upsala, Mr. Pope came to the Mas The Baltimore Division Motor favorable comments on the show sachusetts Institute of Technology Clinic gave its first showing on Feb from the many prominent engineers in Boston for further study in his ruary 8th; Richmond, Va., being in the automotive industry who chosen profession. At M. I. T. he selected for its initial appearance. were present. became Research Assistant in Ap From that date until the twelve tons * ** plied Chemistry and was later ap of equipment were packed up for Some three years ago the Balti pointed Research Associate. the move to Baltimore at the end more Division inaugurated a policy In July 1926 he joined the Ethyl of March, thirty-five regular meet of holding demonstrations for em Gasoline Corporation and was at ings were held with a total attend ployees of refineries and terminals, first located at the Yonkers Labora ance of about 2.000. In addition where blending was done, for the tory as Research Chemist. He re there were special morning show purpose of acquainting the men en mained there until 1932 when the ings for fleet operators and their gaged in this important work with Chemical Research Laboratory was personnel. moved to Detroit at which time Mr. *** just what took place when Ethyl fluid was blended with white gaso Pope transferred there where he The opening meeting of the Motor line. This program has been in the acted as Assistant to Dr. Calingaert. Clinic in Baltimore on April 7th hands of the Division Safety De Early this year he again returned was a special showing arranged for partment headed by Mr. Jack Cole. to the Yonkers Laboratory upon his the local section of the Society of When the Tune-up Clinic moved to appointment as Manager of the Automotive Engineers and was on Baltimore. Mr. Cole made arrange Gasoline Testing Department of the the occasion of their regular monthly ments for the blenders at the vari Corporation. meeting. The Society issued invi ous refineries to be present at the Mr. Pope is now an American tations to its membership which Clinic nights arranged for the Sales citizen, is married and resides in resulted in an unusually large at Departments of their respective oil Yonkers, X. Y. tendance. After the meeting a buffet companies. Page fourteen ETHYL NEWS ETC 21956 a Ethyl Gasoline Corporation Holds First Fleet School ROM March 21st to 30th the was the concensus of opinion that F Corporation held a Fleet School this was one of the finest schools at Detroit. There were approxi that Ethyl has ever held in the mately fifty people in attendanceMotor City. and among them were thirty-seven On Wednesday evening, March fleet engineers from our customer 30th, a dinner was given at which companies. there were fifty-five present. Mr. R. Mr. Frey and Mr. Gay of the L. Jordan, Director of Field Per Ethyl Gasoline Corporation's De sonnel. acted as toastmaster. Refin troit Laboratory staff handled the ery company representatives have school, and they were instrumental requested that we give considera in bringing in some very fine speak tion to making the holding of this ers from the various companies school an annual feature hereafter. around Detroit. Carburetion and ex In addition to the Ethyl represen haust gas analysis, valve design, tatives, those attending the school material and maintenance, ignition included : systems and spark plugs were stud Messrs. Brush, Prosperi and ied. There were discussions on meth Stetser of the Atlantic Refining Co.; ods of engine testing and tune-up, Mr. T. S. Blair, Petroleum Advis gasoline and oil for fleet use, fume ers. Inc.; Mr. W. L. Barth, Con prevention--in fact, everything per tinental Oil Co.; Mr. Frank E. taining to good fleet operation. It Dennen. Gulf Refining Co.; Messrs. Fielding. Hankins. Johns and Mc Cullough of Gulf Oil Corp.. Messrs. Stonehouse and Tilston of Imperial Oil Ltd.; ATr. R. R. Couch. Phillips Petroleum Co.; Messrs. Ericson. Hendrickson and Russell of Pure Oil Co.; Mr. C. C. Bidwell, Sinclair Refining Co.; Messrs. Anderson and Hallock of Socony Vacuum Oil Co.; Messrs. Catalano and Fohl of Standard Oil Co. (Ohio) ; Messrs. Hafner and Lewers of Standard Oil Co. (Kentucky); Messrs. Scharff and Van Cleve of Standard Oil Co. (Indiana) ; Messrs. Murr and Uhl of Standard of N.J.; Messrs, Mur ray and Smith of Texas Company; Messrs. Pilger and Frankenfield of Tide Water Oil Co. and Mr. H. M. Rugg of Pennsylvania Grade Crude Oil Association. TC 21957 THE AMERICAN WAY (Centtinted from payc 12) one group in it. Such a state cannot recognize the dictatorship of a group. \\ hen the government acts as um pire. it recognizes that the popula tion is a composite ot individuals of varying economic and political interests and it does not vary its judgments according to the interests represented but according to the facts and the law. When the gov ernment seeks to control, it chooses its allies and acts accordingly. In dividuals are favored; groups are favored. It expresses its emotional antagonism by oppressing particu lar individuals or groups. It sub stitutes tyranny for freedom. In the American system, society is classless. When the government seeks to divide the population into classes, it breaks down the free op portunity of individuals to earn and save, and designates, instead, cer tain favored groups. The existence of these favored social or economic classes sets off a part of the popu lation as not worthy of enjoying equality of opportunity. It puts a dead hand upon the lives of some. The American economic system depends upon inventiveness, ingen uity, ability and hard work, for its successful operation. It has, there fore, become characteristic of the American way that men should strive to obtain and keep equality of opportunity. The right of the in dividual to engage in any trade, in the production of any commodity, had to be recognized, if the system of production and distribution was to remain vital under an individual istic system which preserved the lib erties of free men. In the United States, the pressure of men accepting their opportuni ties constantly and continually re vitalizes all economic activities; keeps the system from getting old and useless. The automobile may replace the cart and carriage; gaso line may replace the horse; wire nails may replace wooden pegs; package foods may replace home grown and home-made products. Thousands of commodities replace thousands of others as a constantly evolving system continually im proves old products and creates new ones. This process of change gives the inventive and ingenious an oppor tunity to rise. It improves the stand ard of living of the many and gives vitality to the entire economic or der. It averts a stagnant society. It is a stimulus to men to push up bv their own intellectual ability. In the past sixty-seven years, fif teen new industries have sprung up, giving direct and indirect new em ployment to an estimated fifteen million persons. It is the pressure of such new industries that makes for continued competition, which is the essence of anti-monopolism. The tendency toward monopoly in the United States was never so acute as when the federal govern ment has tried to interfere with the process of freedom of opportunity by creating a static industrial sys tem. It is an axiom that governments operate through bureaucracies and that bureaucracies tend to maintain a status quo. Individualism involves constant change, growth, improve ment, development. Bureaucracies insist upon maintaining things as they are. When government bureau cracy takes over the control of the individualist economic processes, in dividualism disappears and collec tivism takes its place. NEWSBRIEFS One of the most recent addi tions to the Bos ton Division staff is Francis C. Huyler who comes from Med ford, Mass. He brings to our or ganization a thor ough background in tune-up work and will take over the duties of tune-up engineer with the Boston Division Motor Clinic. Formerly associated with the Medford Auto Company his experience should be of value to the Clinic personnel. Harriette Moore has joined the Ethyl family as a Comptometer operator for the Administration Dept, in the Graybar Building. She studied at Washington Irving High School and at Muriel Ran som's Comptometer School. Harriette previously was with Bourjois Sales, Inc., New York. Robert C. Bloodwell, who recently joined the Manufactur ing Department at Deepwater, N. J., was with the DuPont Company for thirteen years. The last ten years of which he was in charge of ac counting for the Tetraethyl Lead Area and in close contact with us. He will be engaged in special accounting work for our company and we are glad to welcome him into the family. iii Tom Keenan who came with us in January 1937, has been transferred from the Mail Room to the Accounting Depart ment. Bob Burns is now with the Ac counting Dept, in the Graybar Building taking over Tom's activities. Word reaches us from the Baton Rouge Plant that Mr. and Mrs. Roy J. Monohan are receiving congratulations on the arri val of a daughter on April Sth. The little girl, who tipped the scales at 6 pounds 13 ounces will be named Mary. Roy is tank car inspector at the plant. We extend to the happy parents our best wishes. yii Mrs. Isabelle Gerland, widow of the late Her bert Gerland. who had been with the Comp an y for some nine years, joined the Steno graphic Depart ment at the Baton Rouge Plant on April 1st. She was bom and re ceived her educa tion in Weeping Water, Nebraska. Friends of Herbert will be glad to learn that Mrs. Gerland is to remain a member of the Ethyl family. Page sixteen ETHYL NEWS ETC 21958 ind The new Ten ives or- Moseley, who joined the Boston Division the mid John K. Morris of the Chicago nessee Field Rep resentative for the Atlanta Division, . It dle of March, was Division died at Stonewall Jack- . by educated at Bowdoin College, the Ryford Hos pital in Ottawa. son Warner, Jr., is a native of At Brunswick, 111. on Mondav. lanta. He received fifup, emeen e of for the | Maine. He began his business car eer with the New England Oil Re fining Company of Boston where for three years he was engaged in various activities includ ing maintenance, bulk plant operation and retail and wholesale sales in Metropolitan Boston. He then became associated with April 4th, 1938 after an illness of four months. To members of the Division the an nouncement of John's death came as a shock. He had qualities of character and personal ity that tied his friends closely to him. In his short span of life--he was born his B.S. in Civil Engineering from the Georgia School of Tech nology and while at college, was quite active in athletics. He then spent one year in the Graduate School of Yale University taking Business Administra tion and Sales Psychology. Before com ing with the Ethyl Gasoline Corpora v in the Texas Company as their Wholesale only 31 years ago in Lake County, 111.-- tion, he engaged in the Local Insurance so rn- Representative in Providence, R. I. Her he had a colorful career. John was edu Agency business in Atlanta for two years j bert's last connection, before joining our organization, was with the Firestone Tire cated at the Universities of Iowa and Purdue where he was a member of Phi and was then connected with the Railway Audit and Inspection Company as Sales the & Rubber Company where he served as Delta Theta and Tau Kappa Alpha de Manager in the Southern Division for lity assistant to the District Manager for the Massachusetts and Rhode Island areas. bating fraternity and was active in the student broadcasting station at the latter RCA Police Radio Equipment. For the past two years he has been with the 'ys- school. General Exchange Insurance Corporation After graduating from Purdue, he was as Claim Examiner and Field Branch :nts and iii with Pontiac Motors for three years, travelling over the country with Chief Pontiac of World's Fair fame and later Agent of their Montgomery office and comes to Ethyl from that unit of General Motors. .ain had charge of the Pontiac exhibit at "Jack" is married and has one daughter. ves >vecies as authe inlec- Xorthro. p Clarey, Jr., who has just joined our organization is a graduate of Phillips Exeter Academy and Harvard Univer sity. Although but a few years out of college he has had unusual op Dallas, Texas. He joined the Ethyl Gasoline Corpora tion in November 1936 and for a while represented the company in northern Wisconsin. At the time of his illness he was associated with the Chicago Division Motor Clinic. Many of his friends with the company will remember him at the Clinic School and the school he attended at the Detroit Laboratory in November 1936. Surviving are his wife, Elizabeth Goni- gam and his year old son, David Allen. portunities to study the oil busi ness through his travels in seventeen for eign countries and visits to a number of We welcome to >-'*. . well-known oil ports such as Tampico, the Ethyl family -- - ' '* Corpus Christ! and Cartagena. On his Arthur P. Dever- last trip he covered the great oil fields in ill who comes to the Maracaibo basin of Venezuela and us from the Chev >uge >han .rriittle s 13 rank 1 to the Aruba refineries. His first business connection in New York was with Black man Advertising, Inc. and later with J. Stirling Getchell where he was on the Socony-Vacuum account. Northrop is at tached to the General Sales Department and his duties will be in connection with advertising, sales promotion and publicity. He is married and makes his home in New York City. ir rolet Motor Com pany, Tarrytown, N. Y. where he was employed as an accountant for the past eleven years. Arthur studied at the Yonkers Extension of New York University and also at La Salle Univer sity. He will take up the duties of an accountant in our offices in the Graybar Building. To those in our organization who may be equestrian minded it will be of interest to learn that we can boast of a blue ribbon winner. She is Sun-Tan owned by E. R. Chellborg, our Purchasing Agent. Elmer, who has been a lover of horses for some years, purchased his new hunter quite recently and entered her in the American Horse Show As Patricia Watson who came with us The many friends of Dwight Andrews sociation's First Spring Show which was on April 1st as secretary to Jack Martin, in our own organization and in the Gen held March 26th. Sun-Tan's record at was born and brought up in Alabama, and eral Motors Parade of Progress to which this initial appearance was most gratifying l 1 is a graduate of the Alabama Polytechnic Institute. Before joining Ethyl, Patricia was with the General Foods Corporation he was attached as our representative until recently, will be interested to learn of his marriage on Saturday, May 7th to to her new owner as she captured the first leg on the Delaney Trophy, thereby win ning the blue ribbon and a cup. She also as secretary to the General Traffic Mana Miss Nina Geddes Nelson. The ceremony secured five other ribbons in hunting and ger. Her hobby is dramatics and for a took place in Trinity Episcopal Church, jumping classes. In the Second Spring year she travelled with a producing com Columbia, S. C. We extend our heartiest Show on April 2nd she won a blue ribbon arn * pany as stage manager. They staged a congratulations to the young couple and in the Junior Jumpers Class. In this iber j Biblical production with over 100 in the welcome the new Mrs. Andrews to the latter event she was ridden by Miss Eileen cast. Ethyl family. Egan, her former owner. ws | 'i 1U|!" I ii all England was stirred, xjL 29 years ago, when M. Bleriot flew the 25 miles from Calais to Dover Downs. Later a monument was erected on the spot where he landed. Now daily channel flights are news only in airline time-tables. Even the most spectacular transatlantic and trans pacific hops are front-page news only for a day. Refine ments in fuels and engines have made yesterday's records to day's routine operation. But what about the next 29 years ? Where will still further improvements come from? The answer is the same as in Bleriot's day--from improve ments in fuel and engine. Ethyl engineers are cooper ating continuously with avia tion engineers in the neverending task of developing bet ter gasolines and engines. Only through constant research can the transports of 1967 make those of today seem as oldfashioned as Bleriot's mono plane now does to us. Ethyl Gasoline Corporation, Chrys ler Building, New York, N. Y. ETC 21960 ;}t . i' 1 t1 etc 21962 t Pacific Coast Division Issue ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta F. S. CRONIN Baltimore D. S. FLYNN Boston G. A. GALLAGHER Chicago R. R. FALLER Dayton C. M. BERRY Kansas City CARL ABELL Los Angeles R. L. GOLTZ New York J. N. FITZGERALD Toronto H. C. DEES Tulsa R. K. SCALES Engineering Dept. ARTHUR P. STOVER Manufacturing Dept. J. C. POPE Gasoline Testing Dept. HUBERT FOSSETT Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION VOL. 5, No. 6 American Opportunity Contributes to High Living Standard HERE are two ways of interpreting the fact that throughout the Tworld some people have more than others. The one prevalent in certain foreign countries is that because some people have more, others have less. In such instances the effort is to take from the one and give to the other. The net result of this process and philosophy is a general downward level of living standards. Then there is the second interpretation which has been for years ac cepted in this and other progressive countries. It is, that the fact that someone else has a better home or a better car indicates that others have an opportunity to achieve the same position. Success by some means that success is possible for others. In this country we call that "opportunity" and it is one of our most cherished possessions. The pressure of men striving--not to tear down what someone else has achieved--but to get ahead himself, to achieve and produce, has been a mainspring of American progress. It is always instructive to glance at the records of men who have risen from humble beginnings to commanding positions in American industry. To remember that Benjamin Fairless. head of United States Steel, began his career as an office boy. or that William S. Knudsen. President of General Motors, came'here front Denmark at the age of twenty and began work in a shipyard, is to remember that this is still the land of opportunity, just as it always has been. But there is a much greater lesson to be learned in considering the lives of men who have risen to the heights. It is this: There are thousands and thousands of businesses in this country, hun dreds and hundreds of major industries. In these myriad enterprises are hundreds of thousands of men in key jobs, men who have risen, less spec tacularly perhaps, to positions of importance and responsibility. The fact that they have risen, and will continue to rise, coupled with the fact that new industries will mean additional new opportunities for many more men, suggests that new places at the top are always open. But this thing called "opportunity" has a direct influence on the way all of us live in that it is largely responsible for our high American living standards. . (Continued on page 7) In Tliis Issue American Opportunity Contrib utes to High Living Standard Ethyl's Pacific Coast Division Opens New Home San Francisco Manufacturer Tests Clinic's Appeal First Mobile Clinic for Indepen dent Station A Million Miles on Ethyl--Still Going Strong Their Aim Is Service Equal to Their Product Ponca City Man Pioneers New Service in Oklahoma Oklahoma Highway Patrol Helps Open Motor Clinic Junior Birdmen of the Navy View Ethyl Film G. M. Parade of Progress Featured in N. Y. World's Fair Preview Sales Down--Profits Up $25 Tractor Saves One Team Ethyl Clinic at Akron Gets of ficial Welcome Standard Oil Co. (Kentucky) Sales Campaign High Compression Tractor Saves $50.40 in Oil Meet Mr. Krieger Shell Ethyl Campaign in North ern New England Clinic Clippings National Meeting of Clinic Man agers Newsbriefs Service Awards etc 219^3 Ethyl s Pacific Coast Division Open New Home The Ethyl Gasoline Corporation's Pacific Coast Division moved into offices in the new building on Sixth Street, Los Angeles, early in May, AxXOTHER "California First" was inaugurated earl}y- in / \ May with the dedication of the beautiful new home of Ethyl Gasoline Corporation's Pacific Coast Division on West Sixth Street in Los Angeles. The new building This Ethyl emblem meets the eye of the visitor as he enters the lobby of the Pacific Coast Division's new office. will house the division offices and a permanent Ethyl Clinic, the first of its kind in this country. The opening ceremonies, held on May 4th, were attended by the principal executives of Ethyl's Pa cific Coast licensees who had been invited to be present. The Corpo ration was represented by President Earle W. Webb and Vice Presi The projection stand in rear of new Ethyl permanent Clinic. From these instruments dial readings are projected on the screens at the front of the hall so as to be easily read by the audience. dent J. Coard Taylor, also Messrs. Kaley and Martin, General Sales Manager and Director of Clinics, respectively, all of whom had made a special trip by plane from New York to be present at the festivi ties. A special showing of the Clinic put on for the guests was conducted by Mr. Jack Martin and they were later entertained at a dinner at the Ambassador Hotel. The building is situated on a slight hill overlooking the down town section of the city. It is also conveniently located in relation to the offices of a number of Ethvl's A corner of Division Manager Wag ner's office in Ethyl's new home on Sixth Street, Los Angeles Page two ETHYL NEWS ETC 21964 J ae ginning on the Pacific Coast. Its purpose is to visualize in an under standable and impressive way by specially prepared motion pictures, President Earle IF. Webb, discussesthenewPacific Coast Clinic with L. P. St. Clair, President of the Union Oil Co. are used. The audiences may sit comfortably in their chairs and ob serve enlarged images of the meters of scientific registering equipment accurately interpret the variations in power output, fuel consumption and other vital factors related to fuel quality and spark adjustment. >srs. ales lies, lade sew iviinic ;ted ere the ta vvn- ilso to vl's / vs A. L, Weil, General Petro leum Corporation's Presi dent, was among the guests at the opening of the Los Angeles permanent Clinic. Ethyl's President, Earle W. Webb, greets Division Mana ger Wagner upon his arrival by plane from New York to attend the opening of the Pa t cific Coast Division's new of. fices while Vice President Tay r lor and Sales Manager Kaley stand by. J. H. MacGaregill, of Standard Oil Co. of California, I licensees and is adjacent to Figue snapped at opening of the new Clinic. roa Street which is the Automobile i Row of Los Angeles. The feature of the building most worthy of attention, perhaps, is the charts and automobile units, just auditorium which is on the street floor and which is devoted to the what goes on in the engine of a motor car on the level highway or permanent Clinic. The room is 32 a hill when different grades of fuel by 60 feet and provides space for the dynamometer, special exhibits and light tower. It will seat 150 Permanent Clinic in Ethyl's new building in Los Angeles which was opened with a special entertainment attended by executives of the Corporation and representatives from oil companies on the west coast. people comfortably. Beautifully lighted for both day and night meet ings, it has a forced draft ventilat ing system and is equipped with suction exhaust connection for both the demonstrating engine and the car on the dynamometer. The Division offices occupy the second floor while quarters for the local field staff are located just off the lobby on the main floor. In the basement there is ample storage space and room for a small shop. At a later date when the Ethyl tune-up school gets under way, pro vision will be made for a wellequipped class room. The new Ethyl Clinic is an out growth of the Ethyl Portable Clin ic. ten of which are now operating in various cities throughout the country and which also had its be- JUNE, 1938 1 Page three ETC 219G5 San Francisco Manufacturer Tests Clinic's Appeal he echlix manufac Tturing COMPANY of San Francisco have been conduct ing a Motor Check Clinic at one of the large service stations in Oak land, Cal. Their chief purpose in opening the Clinic was to test the merchandising effectiveness of a new sales promotion plan they are contemplating putting into opera tion for the benefit of purchasers of their tune-up equipment. In order to secure the best re sults they were very careful in choosing the location in which to carry on their operations. They fin ally decided upon the Boulevard Auto Service which is a super-ser vice unit run in connection with a garage and parts business, which Echlin Manufacturing Company's equipment at Boulevard Auto Service in Oakland where new merchandising plan was tested out. particular set-up seemed to best meet their requirements. As far as gasoline is concerned the outlet is a ioo^c Associated account which was already cooperating with the Associated Motor Check program. In addition to their tune-up equipment Echlin secured the use of a demonstrating outfit supplied by the Ethyl Gasoline Corporation through Mr. Epplev of the Com pany's Los Angeles office staff. The program was further supplemented by thorough and systematic local advertising. The results were grati fying as between four and five hun dred people visited the Clinic dur ing the week. In all, 178 cars were tuned-up during that period of which 117 were adjusted for Ethyl and of this number 49 were new Ethyl converts. The Clinic proved so popular that the demand was far beyond its capacity with the result that over 100 cars had to be turned away and these jobs were done later. The program was of considerable benefit to the station also as their Ethyl sales have held at an average increase of 300% compared with their previous record. First Mobile Clinic for Independent Service Station he sunset oil com equipment and had the experience Tpany is one of the larger necessary to carry on such an ac independent oil companies on tivity successfully. The two parties the west coast. In order to increasweere brought together with the re the sale of their top quality prodsult that a year's contract was en ucts and at the same time better tered into whereby Arden was to consolidate their marketing activi supply the tune-up service for the ties, they came to the conclusion oil company. that a motor clinic service would On May first, Sunset Oil Com materially help the situation. They pany's Ethyl Motor Clinic Unit accordingly sought the advice of Number One was placed in opera engineers at the Los Angeles office tion under the new arrangement. of the Ethyl Gasoline Corporation's The equipment, neatly painted in Pacific Coast Division. It so hap the company colors, is to follow an pened that Mr. J. D. Arden, Motor itinerary which will cover a group Technician of Los Angeles, was in of the better independent service possession of a good set of tune-up stations handling Sunset products in the Los Angeles area. It is planned to bring this mobile tuneup clinic back over the same route at about 90 day intervals and to put in additional units if the results continue to show up as favorably as they have at the first group of stations where the service has been offered. It is reported to be the first time a motor tune-up service has been used as part of a marketing program of an oil company selling exclusively through independent service stations. It goes without saying the results are being fol lowed with a great deal of interest. Page four ETHYL NEWS ETC 21966 al best r as t is hich the am. 'up use iliecl cion omThe ited (Deal ati- lun- lurvere of thvl ie\v ved far suit ned one able heir age vith 4, is meute to ults ibly of een irst has :ing iing lent lOUt folest. ^s r | Vern Aim licit) observes motor technician ]. D. Arden while he tunes up a car at Sunset's first mobile motor clinic. Sunset Oil Company's Motor Clin'c opened their first unit early in May. Here Vice President Barshfield of Sunset greets Ethyl representative, Carl Abell, while Sunset's Sales Manager, K. R. Krone, looks on. A Million Miles on Ethyl--Still Going Strong X traditional Chamber oi Com merce style the Los Angeles of fice of Ethyl Gasoline's Pacific Coast Division claims credit for the first truck to complete one million miles--on Ethyl. This truck, which is owned and operated by Paulsen and March was brought to Ethylman Frank Elliott in April 1930, in order to see if there was some way in which its efficiency might be improved. At that time the high compressioning of commercial jobs was in its infancy but "Doctor" El liott nevertheless undertook the task. He accordingly had the youngster's head shaved and put him on an Ethyl diet. X'ow this truck is the "Grandaddy" of the family for the operation and pre scription recommended proved so successful that fourteen more were given the same treatment. Today the fleet of fifteen units are still rolling up the miles and are 100% Ethyl users -- and boosters. During the eight years since they first tried what was then somewhat of an experiment, the whole fifteen average 800.000 miles each and are still going strong. In all that time even with the improved gasolines available, they have not considered changing. Again, getting back to the Cham ber of Commerce method of reck oning. it may he of interest to note that during this period these fifteen trucks have burned enough Ethyl Gasoline to lift the Empire State Building in New York one mile and a half in the air. Stanley D. March lleft) and pred Paulsen with their first million-mile truck which has been on an Ethyl diet since April, 1930. JUNE, 19 3 8 In one of His more lucid moments the Bard of the Pacific Coast Division com mented on the fact that Ethyl Gasoline sales had in creased so little during the post year: Recession's shadow clouds the land; Stork fear is at the door. Millions of cars are pinging now. That never pung before. Page five I TC 21967 Their Aim is Service Equal to Their Product A LTHOUGH a leader in their /A field, the Harley-Davidson / \ Motor Co. of Milwaukee, Wis.. is not content with their ef forts to make their product second low to advantage. With this policy in mind Harley-Davidson has set up schools for the purpose of bring ing a factory-trained personnel within the reach of motorcycle A group 0/ students attending Harley-Davidson Motor Co. School at the Company's Milwaukee Plant. to none but believe that their cus tomer service should be of the same high standard. "Service That Continues Owner Satisfaction Through the Years" is a slogan that every manufacturer might fol owners everywhere. Ever since the World War when thousands of men in the army were given Harley-Davidson training, dealers and mechanics have come annually each winter to Milwaukee to attend the series of schools which are held under the guidance of ex perienced instructors. Lectures and bench work, where new methods and tools are explained, combine theory witli actual practice. Experts in kindred fields are called upon to discuss subjects in which they are specialists. In connection with this program an Ethyl representative has been called upon each year to address the classes in the Service Schools on carburetion and kindred subjects. Upon completion of one of these courses every man attend ing is qualified to render expert Harley-Davidson service. Since the program was first in augurated almost two thousand men have been intensively trained as specialists in this line. During the past winter, five such schools were held with students coming from 26 states and Canada. This education al policy has resulted in the placing of factory-trained experts all over the world, where they are giving Harley-Davidson owners efficient and intelligent service. Thus the great army of owners of the com pany's motorcycles, sidecars, pack age trucks and Servi-Cars are re ceiving the most up-to-date service on their equipment which renresents so many thousands of dollars investment. Ponca City Man Pioneers New Service in Oklahoma HILE the Ethyl Gasoline WCorporation's Tulsa Divi sion Motor Clinic was showing in Ponca City. Oklahoma, Mr. L. L. Fawcett was one of the many who witnessed the perform ance. In fact, Mr. Fawcett, who is the owner of the Auto Electric Company of Ponca City, was so impressed with what he saw that he visited the Clinic several times, not only while it was in his own city but after it had moved on to Oklahoma City. Finally, he determined to install a dynamometer in his own estab- Page six ETHYL NEWS ETC 21968 lishnient. Accordingly, the necessary State of Oklahoma. Early in May been installed to aid in cooling the t arrangements were made and in a he began to hold a series of meet engine, thereby avoiding the neces surprisingly short time everything ings. Included on the program was sity of the water hook-up which is which of ex:s and etliods mbine xpcrts was in readiness for him to offer a full tune-up service to his cus tomers. This forward move on his part gives him the distinction of being the first to install a station ary chassis dynamometer in the Ethyl's sound film, "The Long Road" as well as an Ethyl demon strator. The accompanying picture shows a general view of the dyna mometer installation ready for op erating. Note that a large fan has frequently employed. It may be of interest that for the first two weeks after Mr. Fawcett opened the Clinic the total attendance at the various meetings was upwards of 300. ion to y are h this itative ear to ervice 4 Oklahoma Highway Patrol Helps Open Motor Clinic indred f one ttend;xpert HE Ethyl Motor Clinic at Ttached to the company's Tulsa Division and under the direc tion of Mr. H. E. Cottrell, assisted st ind men ed as ig the were mi 26 ationlacing over giving ficient s the compack~e reervice renrelollars by Mr. \Y. B. Barnes, made its appearance in Oklahoma City, Oklahoma, on March 16th. At the Preview Meeting which was at tended by 125 people representing both the Petroleum and Automo tive Industries along with the offi cials from the State. County and City, considerable interest even to the point of enthusiasm was in evi dence. As a result of the interest aroused at this meeting the Clinic was accorded the fullest coopera tion from members of both the Pe troleum and Automotive Industries during the remainder of its stav in the City. Through the courtesy of Mr. J. M. Gentry. Commissioner of the Personnel of Ethyl's Tulsa Division Clinic. From left, Clinic Manager H. E. Cottrell: Rollin Barnes, Automotive Engineer: J. B. Cox, Property Man: R. M. Hammond, Tune-up Engineer and Dale Miller, Junior Engineer. Safety and Mr. Jolly, Superinten dent of Transportation of the State Highway Patrol, one of the Patrol Cars was made available and pre sented a very attractive appearance on the dynamometer. The Oklahoma Highway Patrol, 1937, recently received a tropinawarded by the National Safety Council at Washington, D. C., for leading 12 southern states in a 1937 traffic safety contest. This organi zation is made up of 125 members and operates a fleet of 37 units Oklahoma Department of Public which was organized on July 15th, throughout the State. soline Divi- was honia. )f the iormT10 is 'ectric as so that times. own on to install estab- EWS r AMERICAN OPPORTUNITY CONTRIBUTES TO HIGH LIVING STANDARD (Continued from page 1) Probably the most accurate way to compare the living standards of people here and abroad is to study the length of time it takes each of them to earn the same product. Mr. Gerard Swope, returning from a visit to Europe, brought back with him some interesting figures on this subject, which were printed in a recent issue of Atlantic Monthly. These figures show, for instance, that in this country it takes 1.7 hours' work to purchase a certain quantity of food, while in the next best country it requires 4.25 hours. In the United States the average workman can purchase an automo bile with 4.5 months' earnings: in the nearest European country a man must work 8.5 months for it, and in one country the purchase of a car would require all a man earns in two years. As Mr. Swope re marks. "These figures themselves show how impossible it would be for a workman in those countries to buy a car even on a time install ment plan, as it would be worn out before he could pay for it." While these individual examples are striking in themselves, when we go through the list--rent, elec tric refrigerators, radio sets, and light bulbs--and find how much easier it is to get any of these things here than abroad, we realize that we have another graphic ex ample of America's high standard of living. American opportunity and living standards are not just idle phrases. They stand for tangible benefits that we have, and that men and women in other nations do not en joy to so great a degree. JUNE, 1938 Page seven ETC 21969 i r; Junior Birdmen of the k L. Inspection of cadets by Admiral King, U.S.N., at Pensacola Naval Air Station. All lllitsfuihons Official U. S. Xavy Photos \ \N Jiri A group of cadets receive morning assignment. Soon these planes will be soar ing overhead like huge yellow birds. XCLE SAM'S "eaglets" at U tending the U. S. Xaval Air Station in Pensacola, Flor ida, were recently made acquainted with the Ethyl story. Mr. Tennent of Ethyl Gasoline Corporation's Atlanta Division received an invi tation from Commander M. M. Witherspoon to present the Ethyl sound film and deliver an address to two groups of officers, cadets and other personnel of the station. Xine hundred strong, they listened atten tively. Later Commander Wither spoon wrote: "The men were in tensely interested in your lecture and film; you have something there." To which we might reply: "Same to you. Commander; Uncle Sam has something there, too--in Pensacola." Here is the largest naval flying school in the world. A huge mod ern plant sprawled over thousands of acres of land including ancient Fort Barrancas. This old fortifica tion which commands the entrance of Pensacola Bay has. during more than two centuries, withstood at tacks from ships flying the flags of five different countries. Soon after the Spaniards founded Pensacola in 16<36 the fort was built to protect the new colony. Today it stands as one of the three perfect types of old Spanish fortifications remain- Page eight ETHYL NEWS ETC 21970 the Navy View Ethyl Film at- ing in the country. Through the Air years many fierce battles have been lor- fought for Pensacola, "the city of itecl .sorrows". Alternately in possession rent of Spain. England and France, in's Florida became United States ter lvi- ritory in iSji. The new owner, as 4M. had the others in the past, estab hyl lished a naval station there. Old ess Glory has flown over it ever since, ind save for a few years under the Con "ine federate flag during the war be en- tween the states. ler- As one enters Pensacola he gets in- the impression of passing under a ure huge flock of yellow-winged birds-- ing wheeling, soaring, dipping in every >Iy: direction. United States Naval tele training planes are all over the -in landscape, putting a picked group of wonderfully fit young Americans through strenuous paces. The Navy Officers at Naval Air Station, Pensacola, Fla., u-ho are making Uncle Sam's birdmen second to none. picks them young, between the ages of 20 and 28 years with two or preferably four years of college training. Both the mental and phys ical requirements are severe and a further rigid training period fol Or a lows. There is a constant selectivity which entails the dropping of an av erage of one student daily from the school. But what a training for these young cadets and what a brilliant, active and reserve flving corps is in the making. Uncle Sam may indeed be proud of his "birdmen". JUNE, 1938 Page nine ETC 21971 G. M. Parade of Progress Featurec Silver streamlined trucks of General Motors "Parade of Progress" moving through the canyon of lower Broadway in the World's Pair Motorcade marking the Preview of the 1939 Fair on April 30th. In the picture the spectacle is passing Trinity Church Yard at Broadway and Wall Street. All previous attendance records were broken when over 100 thousand persons visited the "Parade of Progress" on Sunday, May 1st. The traveling circus of science and research occupied thejile of the General Motors exhibit at the 1939 World's Fair. In the back ground is the Administration Building where the General Motors luncheon was held on May 2nd. AS the largest entry of any /A World's Fair exhibitor, the / \ Parade of Progress formed an impressive section of the Motor cade through Manhattan to the World's Fair site in Flushing, L. I. It was viewed by spectators estimated at more than a million people. The Motorcade was staged preliminary to the World's Fair Preview on April 30th. Vaughn Collett, costumed as a sportsman-motorist of 1902 with Miss Allie Angell, ``stole the show." They rode the route of 16 miles in "Old Scout", curved-dash Oldsmobile and the first car to cross the continent in 1905. "Old Scout" now is a featured attrac tion of the Parade of Progress. In the Motorcade the tiny "horseless carriage", rolling in the midst of the giant streamliners, riveted the attention of newspaper columnists, radio commentators and newsreel photographers, and won laughs and applause from spectators in evenblock. More than 130.000 persons vis ited the international "circus of sci ence" on April 30th and May 1st when it was set up on the six-acre site of the General Motors exhibit as an attraction of the Preview of the New York World's Fair of 1939- The Ethyl exhibit was prom inently placed directly opposite the main entrance. This attendance fig ure topped by nearly 20.000 people the previous high record attained last January during the first two days in Mexico City. The 4,000,000th visitor to the Page ten ETHYL NEWS ETC 21972 red-in New York World s Fair Preview any General Motors show was wel the comed at the World's Fair on May ned 3rd during the final performances tor of the engagement. Following the tile Xew York show, the scientific ing, equipment was stowed away in the ors 24 huge streamliners for transpor !ion tation to Trenton, X. J., where ged the educational entertainment, con 'air ceived by Charles F. Kettering, was presented on the grounds of s a the Xew Jersey State capitol. Ethyl'l "Parade of Progress" representative, Fritz Mercer, telling the Ethyl story to an ith A feature of the New York interested crowd in Trenton, N. J. After leaving New York the Caravan proceeded to the the showing of the Parade of Progress New Jersey State Capitol for a three-days' stand. 16 Exposition was a luncheon on May ash 2nd given by the General Motors to Club of Xew York, an organiza lid tion made up of field executives ac- of Divisions of the Corporation. In Guests included General Motors ess and World's Fair executives and of members of the Xew York press. the The Ethyl Gasoline Corporation -ts. was represented bv Messrs. Mur eel phy. Littlefield and Harris. .nd The luncheon, with an attendance rv of 74. was held in the Directors' room of the Administration Build 1S- ing at the World's Fair and was ci- the first entertainment of the kind ist to be held in the new building. ;re Grover A. Whalen. World's Fair bit of t President and guest of honor at the luncheon, complimented General of Motors both on the Parade of Pro m- gress Exposition and its lead in lie participating in. the coming World's >g- Fair. He predicted the Fair would ile bring approximately a billion dol ed lars into Xew York and would The speakers at the General Motors Club Luncheon in the beautiful Directors' room of vo prove a stimulus to business, better the Administration Building. From left, J. M. Dineen. Director of General Motors Sales; Grover A. Whalen, World's Fair President; Arthur DeLoach, General Motors Club Presi world understanding and interna dent; C. A. Lewis, Assistant Director of Public Relations; and John M. Jerpe, "Parade he tional peace. of Progress" Publicity Director. S JUNE, 1938 Page eleven ETC 21973 Sales Down--Profits Up HE above may sound absurd Eichenseer continued: "Now just Tbut there is one Ethyl repre wait a minute and let me finish be sentative in the Chicago Divi fore you tell me you can." sion who will vouch tor the truth So saying, he took out a ledger, of the paradox. ran off some figures on an adding Xot long since, he stopped at the machine and coming over to his Noyes Garage in Evanston, 111., to visitor he laid the paper before him. offer his services, if they- were de "Here are my sales since the first sired. in building up sales through of the year," he said. "What per demonstrations or in any other way centage of Ethyl do these gallon- that might be helpful. After stating age figures show? I figure that I his errand the proprietor, Mr. am selling ~or/c Ethyl. Can you Eichenseer, replied: build that any higher?" Sure enough "Perhaps you can increase my there they were, a good "o'yc ratio. Ethyl sales but I doubt it.'' However. Mr. Eichenseer was glad This sounded like a grand oppor to have our Ethylman run his dem tunity for our Ethylman to get in onstration motor for his employees some good work but before he could and when the show was over he open up with both barrels, Mr. remarked: "That gives me a clear picture of why I should sell Ethyl to people who want the best per formance but it doesn't tell why I make more money on it. That's really the reason I'm selling it. Why, do you know that due to business conditions my gallonage is under that of a year or two years ago by several thousand gallons. But due to my extra profit on Ethyl I am still making more money." If this Evanston station owner can do this, others can accomplish the same. A pretty good way to make up for a drop in gallonage during hard times when people can be made to realize that quality in the end spells economy. $25 Tractor Saves One Team ERHAPS nowhere is the well- water pump to help cool the motor. Pworn platitude "Necessity is the He is. therefore, able to use it in mother of invention" better ex hot weather when he would have emplified than on the farm. Trulyto ease up on his horses. In fact, the farmer must be a jack of all b.e states that had it not been for trades and withall. somewhat of an this piece of mechanism he would inventive genius. A fair example is the contriv ance described and pictured here, built and riperated by Ross Sadler of Walton Grove. Ontario, Canada. It was made with parts purchased from. wreckers at a total cost of $25. The power plant consists of a 1922 Ford engine hitched to a 4-90 Chevrolet transmission and a Ford one ton truck rear end. Binder wheels with the spokes cut off are wedged over the rear tires for use in muddy going but are re moved in good weather. The change is accomplished by the simple pro cess of deflating the tires. This home-made tractor will pull two 11" plows in Ford high and Chev rolet low and will cover from three to four miles an hour depending on the going. It uses a gallon of gasoline an hour and can plow about five acres a day. Because the transmission and rear axle get pretty hot Mr. Sadler has added a have been obliged to purchase at least two more horses. Further more, during the winter he has used it over icy roads when he would have been afraid to have taken his team out. Pa,ee twelve ETHYL NEWS ETC 21974 Ethyl Clinic at Akron Gets Official Welcome HE Dayton Division Motor TClinic of the Ethyl Gasoline Corporation opened in Akron about the middle of April before a good sized audience which in cluded many representatives of the petroleum, automotive and rubber industries. As a special courtesy to Mr. A. H. Bingham, who headed the Dayton Division Clinic unit on the occasion, due to the unavoid able absence of Clinic Manager Xewman. Mr. Ed Scheck. as per sonal representative of the Mayor of the City, welcomed the Clinic personnel and their guests to Akron and gave official well-wishes for its continued success. Mr. R. P. Everett, District Man ager for the Bendix Corporation, expressed the felicitations of him self and of his company and pre sented a handsome floral decora tion which was prominently dis played during the evening. The photograph shows Mr. Scheck (right; congratulating Mr. Bing ham at the close of the evening's performance. Standard Oil Co. (Kentucky) Sales Campaign URING the past six months increasing their sales volume. D the Standard Oil Company This program consisted of a series of Kentucky have been work of meetings which covered the state ing very closely with Ethyl's Aatt strategic points. lanta Division for the purpose of The meetings were open to Standard of Kentucky's employees, agents, dealers and consumers. The products which were empha sized included Crown Ethyl Gaso line, Esso Uniflo Motor Oil and Atlas Tires. Ethyl's sound films "The Long Road" and "All the Answers" were shown to more than one thousand individuals during the entire series. The accompanying picture illus trates the use that was made of one of Ethyl's sales ideas. "Sell Them Up and Make More Money" which appears on the banner held by the Standard Oil officials who were charged with promoting the cam paign. From left they are E. L. Batty. \Y. W. Sweeney (E. G. C.\Y. S. Sutherland, D. P. Murphv and J. R. Hill. High Compression Tractor Saves $50.40 in Oil HE Massey-Harris Co. has eration whereas the high compres Trecently released an interesting sion model using a good regular set of figures showing the oil gasoline needs an oil change only cost in 900 hours of operation foervery 100 hours. In 900 hours of a low compression tractor com operation the low compression job pared with their high compression used 90 gallons of oil at a cost of Twin Power equipment. 80(* per gallon, totaling $72.00 According to instructions in ser while the high compression Twin vice manuals, the low compression Power Tractor required only 9 oil distillate burning tractor requires an changes of 3 gallons each, a total of oil change for every 30 hours of op only 27 gallons at a cost of $21.60. The saving in oil alone for one year of the high compression over the low compression model amount ed to $50.40. Low compression distillate burn ing tractors boast of lower costs per gallon of fuel--the $50.40 sav ing in oil alone on the high com pression tractor will pay for a "4^ a gallon price differential" on 1,260 gallons of good regular gasoline. JUNE, 1938 Page thirteen Meet Mr. Krieger eorge krieger was G born 011 April 3rd, 1905 in Norfolk, Ya. where he re ceived his early education. He later attended the Virginia Polytechnic Institute at Blacksburg, graduating in 1926 with a degree of Bachelor of Science. In view of Mr. Krieger's recent activities, it is interesting to note that while attending the Insti tute he majored in subjects which later became Y.P.I.'s Agricultural Engineering course, although such courses were not available at that time. So far as is known he is one of the first men to graduate from a course of study which was later to become known as Agricultural En gineering. On leaving college, Mr. Krieger was employed by the Standard Oil Company of New Jersey in their Construction Department and later was transferred to the Research Laboratories of the Standard Oil Development Company. In 1929 he joined the Ethyl Gasoline Corpo ration, serving as a field represen tative in the New York Division. Later, when the Baltimore Divi sion was formed, he was assigned to it. In 1931 he started a prelim inary investigation of the potential ities of the farm market with the result that in 1932 he moved his headquarters to Detroit, carrying on his activities in the farm "field under the late A. E. Mittnacht and subsequently under the late E. M. Walter. When the Detroit Tech nical Sales Department was formed he became associated with it, being responsible for the farm activities of this Department which position he now occupies. Mr. Krieger is unmarried and while he officially makes his home at the Dearborn Inn near Detroit, in his own words "His home is wherever he can hang his hat." Shell Ethyl Campaign in Northern New England VERY successful campaign for the entire campaign were out A to promote the sale of Su lined. Following this meeting, each per Shell Ethyl Gasoline salesman forwarded a list of his bet throughout northern New Engtlaenr d service stations, automobile was recently conducted by Ethyl's agencies and fleet accounts to be Boston Division in cooperation with covered by demonstrations and the Northern Division of the Shell schedules were made for the Ethyl Union Oil Corporation. The ar representatives working on the rangements for the campaign cov drive, namely Messrs. Perry, Crane, ering Maine, New Hampshire and Moseley and Myatt. In addition to Vermont were in the hands of Mr. Portland, group meetings were also P. M. Perry, Portland represen held in Burlington, Vermont: Man tative for Ethyl. chester, New Hampshire and Ban The program opened with a gor, Maine. . meeting at Portland for all Shell of The Ethyl men covered all the ficials. salesmen, commission agents, more important Shell outlets in the and area managers in the Northern three states accompanied by the Division. Those present viewed all Shell salesman in each area. In of the Ethyl sound films, saw an most instances, nearby dealers were engine demonstration and the plans invited to attend the demonstra tions. During the period, 149 meet ings were held with a total atten dance of 1,270 Shell employees, dealers and customers. Among these were included five bulk plants, 23 automobile agencies, 21 indepen dent garages and eight commercial fleets. The demonstrations were held for accounts representing an annual consumption of 21.750.000 gallons of gasoline. It is as yet too early to gauge the effectiveness of the campaign but first reports in dicate the drive was successful in increasing sales of Super Shell Ethyl in the three states covered. A similar program has been started in the Lowell, Lawrence and Hav erhill sections of Massachusetts. Clinic Clippings the attendance turn-out has been very much in line with their dis tribution in the area. All of these HE Baltimore Clinic is ap agreed to take a second night so that Tproaching the half-way mark the service station shift, which was in its three months' stay in that unable to attend the first meeting, city. During the past six weeks owurill be permitted to see the show. customer companies and jobbers One of the more unusual meetings have gotten behind the Clinic and was a fleet night which was spon sored by the Standard Oil Company of New Jersey. Forty-six people were present and the gallonage in volved from all of their fleets com bined represents over fifteen mil lion annually. This meeting was so successful that a larger and second night is being planned for the near future. Page fourteen ETHYL NEWS ETC 21976 929 he Corpoireseni vision. Divi'Signed jrelimentialth the ed his rrving 1 field ht and E. M. Teclionned being ivities isition National Meeting of Clinic Managers Baltimore, Maryland, May 16th-20th, 1958 1 and home etroit. tie is nd meetitteniyees, mong lants. epenercial were g an 0,000 t too ss of s inll in Shell ered. irted Hav- pany .-ople e in conimil ts so cond near WS HE rapid growth of the Mo of the meeting were attended by: Ttor Clinic program into a po Messrs. A. D. Chiquoine and James sition of major importance in Wright of Batten, Barton, Durstine the sales' development field, ha&s, Osborn, who assisted with the as is inevitably the case when a new development of the technique of activity is undertaken, brought with holding meetings; Mr. Robert Car- it various operating problems. It ley, also of B. B. D. & O., who ad became apparent also, that the ex dressed the group on the value and perience gained from the operation methods of securing publicity; Mr. of the first Clinics furnished the H. W. Kaley. General Sales Man basis for standardization of nation ager, whose topic was the "Rela al Clinic procedure. tionship of Company Policies to The Managers of the eleven the Clinic Program"; Mr. R. L. Clinics now in operation, or to be Jordan, Director of Personnel, who opened shortly, gathered in Balti talked on "Relationship of the more on May 16th and spent the Clinic Program to General Field entire week in a general discussion Activities"; Mr. Paul McElroy, of such problems as have arisen and Advertising Manager, who gave an the improvement of meeting tech- outline of ."Advertising's Relation nif|tie. ship to Clinic Work" and Mr. L. The meeting was conducted by W. Shank. Baltimore Division Mr. J. G. Martin. Director of Manager, who presented "A Divi Clinics, who opened the program sion Manager's Opinion of the Monday morning with an outline Clinic Program". Mr. Northrop of the purposes of the meeting and Clarey. Jr., of the Advertising De a general review of the scope of the partment, was also present during Clinic program. the period to familiarize himself The various factors governing with details of the Clinic program. Clinic work, such as advance ac The meeting closed Friday eve tivities. personnel, equipment, in ning. May 20th, with a dinner itial work, meetings, tune-up. spe which was held at the Belvedere cial activities, literature and follow Hotel. During the evening. Mr. E. up work were covered in papers L. Cline. Manager of Clinic No. r prepared by each of the Managers, (Pacific Coast Div.J. acted as as well as in general discussion. spokesman for those attending the During the week some sessions meeting in presenting Mr. Martin with a miniature camera. Mr. Cline said that he was presenting it as an expression of their personal re gard and in appreciation of his help and cooperation in making this new activity an outstanding success which should prove of great value in promoting the sales of our product. Attending the dinner, reading from the left around the table: S. T. Pruitt, Manager Clinic No. 11 (Atlanta Div.J; Meredith Littlefield, Manager Clinic No. 7 (New York Div.) ; B. R. Jones, Manager Clinic No. 2 (Chicago Div.) ; F. R. Cronin, Ass't. Div. Mgr., Baltimore; L. W. Shank, Div. Mgr., Baltimore; C. F. Nay lor, Manager Clinic No. 9 (Chi cago Div.) ; H. E. Cottrell, Man ager Clinic No. 5 (Tulsa Div.) ; Northrop Clarey. Jr.. N. Y. Office; M. P. Murdock. Manager Clinic No. 4 (New York Div.); R. L. Jordan, New York office; J. G. Martin, New York office; Lowell Mason. Manager Clinic No. 6 (Bal timore Div.) ; William Newman. Manager Clinic No. 3 (Dayton Div.) ; Richard Coveney, Manager Clinic No. 8 (Boston Div.); C. M. Berry'. Manager Clinic No. 10 (Kansas City Div.) ; Paul McElroy. New- York office: E. L. Cline. Manager Clinic No. 1 (Pacific Coast Div.). JUNE, 1938 Page fifteen =! NEWSBRIEFS We welcome to the Chicago Division, Benn F. Penrose who joined the Ethyl family on April 1st. 1938. Since graduat ing from the University of Minnesota in 1932 Benn has been connected with the Stand ard Oil Com pany (Indiana), Canadian Brown Steel Tank Conty. Ltd. of Manitoba and the Commer- Gas Company. Publishing Company Another new comer to the Chicago office is Miss Emma Lou C o v a 1 who joined the ranks in April as Jim Boudreau's sec retary. She is a native of Louis ville, Kentucky. Before coming with Ethyl she was secretary to the president of the Pioneer in Oak Park, 111. Montes B . Illingworth has joined the Dayton Division as fleet contact en gineer after ex tensive and va ried experience in fleet opera tion and mainte nance. Although born in Rock Island, 111., Monte was reared in St. Louis, graduat ing from the McKinley High School, af ter which he studied engineering at WashingtonUniversity. His first major post was with the southern division of the Pierce Oil Company where he was engaged as service superintendent of mo tor transport.Following this he spent five years as service manager for the St. Louis branch of the White Motor Com pany. For the past eleven years, prior to his association with Ethyl, he acted as Motor Transport Superintendent for the central division of the Pure Oil Company. A newcomer to the Chemical Research De partment in De troit is Arnold F. Larges. He is a native of Greenfield, Michigan, and a graduate of the Milford High School. From 1935 to 1937 Arnold was em ployed at the Packard and General Motors Proving Grounds. Gelston How- el 1, our new western Penn sylvania repre sentative, is a native New Yorker, having been born in the Big City. After graduating from Pratt Institute, he had consider able direct sell ing and sales territory man agement experi ence, traveling from coast to coast. Gel is still single and is now making his head quarters in Pittsburgh. The New York Division's new junior en gineer for the Pittsburgh Clin ic is Redgnald B u s h el 1 of Patchogue.Long Island. Redge went to Rens selaer Polytechnical Institute and the Univer sity of Michi gan. He has been following engineering in his work with the archi tectural firm of Gibbs and Hill of New York. Benjamin C. Loder. who has been as sociated with the Ethyl Gasoline Corpo ration since 1929 as Consultant Attor ney, joined the Administration Depart ment May 1st. 1938. Mr. Loder will act as a Counsel for the Corporation with an office on the 36th Floor of the Chrysler Building. The Boston Division wel comes into its ranks C. Ches ter Bailey, a na tive of Pitts burgh and a graduate oi Cor nell. Class oi 1921. He has spent a great deal of time in the steel industry, having been actively engaged in the metallurgy of automotive steels. Chester attended the recent fleet school in De troit and has been assigned to cover western Massachusetts and Vermont. He is unmarried and makes his home in Springfield, Mass. His chief hobby is the cultivation of rare flowers and he is the proud owner of two blue ribbons award ed for his production of rare sweet peas. A recent ad dition to the Ba ton Rouge Man ufacturing De partment is Dan iel C. Walsh, who joined the Ethyl family in May as Chemist in the Control Laboratory. Daniel was born in New Orleans. La., and now calls Bogalusa, La., home, He received his degree in chentistrv from Spring Hill College in Mobile, .Alabanta in 1937. -*?*" ..... Torbin F. ^ ` Yates joined the Ethyl family in April as Junior Engineer on the second Chicago Clinic. He was born in London, Ontario, and has spent most of his life in Chi cago. He attend ed the Univer sity of Illinois and was gradu ated with the Class of 1932. After leaving school Torbin was associated with the Shafer Roll er Bearing Corporation as a Junior En gineer. Page sixteen ETHYL NEWS ETC 21978 V Boston n welinto its Cliesy, a na- Pittsand a of Corlass of Je has i great time in ! indusa v i ng iCtively in the Chester in De> cover ont. He ome in y is the - is the awardct peas. nt adthe Bae Mang De is DanWalsh, ied the liily in `hemist Control radel was New . La., calls La., clienil Mo il F. ied the lily in Junior on the hicago e was ondon. nd has >st of i Chiittend"niverllinois gradui the TorRollr En- WS It is rumored from Olean, N. Y,, that this tablet has been erected to mark the birthplace of the now famous American. We understand the inscription reads: Northwestern High School. Detroit, and attended Wayne University. Before com ing to Ethyl she was with CampbellEwald. Her hobby is cats and she claims to have had over fifty of them since she was five years old. iii Congratulations to Mr. and Mrs. How ard Pearsall. Howard is in the Detroit Chemical Laboratory and on May 15th was presented with a baby girl. Marjorie, weighing 7 lbs. 14 ozs. This is their second daughter. year was announced at the meeting of the Section on May 17th, 1938. Complete slate elected is as follows: Chairman--Mr. John W. Lane, SoconvYacuum Oil Co. Vice Chairman--Mr. M. A. Taylor, Ethyl Gasoline Corp. Treasurer--Mr. Albert Lodge, Good rich Oil Corp. Secretary--Mr. Seth B. Robinson, Kenev Mfg, Co. r<i * r r SURPRISE -- SURPRISE On Thursday morning, May 5th, 1938. Bob Jordan arrived bright and early with a special glint in his eye--stepped off the elevator and said: "Did you hear the news? Dick Murphy has twins! A boy and then a girl, born last evening.'' Later in the day Ted Littlefield, with an air of great responsibility, came in with more details. How Mary Murphy had hurried from the doctor's office to the New Rochelle hospital where the suspected duplication of cherubs became a wonderful reality. First Richard Landis, weighing 5 pounds six ounces arrived and then his sister, Meredith Warren made her ap pearance, a scant 2 ounces less than her brother. By Friday. Dick apparently felt strong enough to face the music and when he arrived, complete with white carnation and a more than satisfied expression, the Chrysler Building seemed to rock. Es pecially were there cheers from the 36th floor in the southwest corner where the New York Division lives. These are re ported to lie the first twins in the Ethyl family. During the day this wire was received from the boys in the Pittsburgh Clinic: "Your accomplishment definitely proves value of clinic program. By tuning up for maximum power you obtained , full efficiency and a bonus of extra perfor mance. Congratulations." rii Phillis K. Southwell, a newcomer to the Detroit Engineering Laboratory, pre viously worked for the Goodyear Tire & Rubber Company, Inc., as secretary to the Sales Manager of the Grand Rapids District. Phillis is a graduate of Port land High School and Ferris Institute, both of Big Rapids, Michigan. Her diver sions are tennis and swimming. rrr Barbara Fritchey has joined the ranks of the Detroit Engineering Laboratory as Receptionist. She is a graduate of the /Y* Announcement has been made of the marriage of Miss Roberta Clark to Rob ert R. Mead on April 18th. 1938. Bob is with our Pacific Coast Division and has been a member of the Ethyl family for the past two years. The organization joins in extending best wishes to the bride and groom. iri We extend our heartiest congratula tions to Mr. and Mrs. Paul F. Johnson of Kansas City on the arrival of a son. Glen Arthur, on April 7th, 1938. Master Johnson weighed 5 pounds 5 ounces and rumor hath it that at present he sounds as if he would be one of the foremost cheer leaders in the country. It seems that for the past four months Paul has been taking all bets, even up. that his child would be a son. Inasmuch as the defeated contestants are located in remote corners of the country, Paul advises that the bets are not coming in as he expected. How about it--you delinquent contes tants ? iir The election of Mat Taylor. Boston Division Manager, as Vice Chairman of the New England Section of the Societv of Automotive Engineers for the coming Congratulations to Helen (Mrs. Har old ) Berg of Kansas City. A hole in one on No. 4 at the Blue Hills Club qualified this achievement. A practice match was played with Hazel (Mrs. Carl) Berry and it was the first hole in one to be recorded this year in Kansas City. We are advised that a No. 5 iron was used on this one hundred and fortyfive yard hole. The compensation for this accomplishment, which was properly cer tified, was election to the national Hole in One Club. Kav Tisza Traulsen of the Adminis tration Department, and her husband Harry, probably owe their lives to the skillful work of Pilot Quentin Cudney who made a miraculous landing on the Glen Rock golf range in New Rochelle recently. The cabin monoplane is owned by the Trauisens and they both are li censed pilots so that when the engine failed while they were flying 800 feet above New Rochelle. N. Y,, they fully understood their plight. It was about seven o'clock in the evening during a heavy storm. Cudney skillfully clearing some electric wires, several trees, a shed and billboards, glided in to the narrow golf range, a bumpy field some 200 yards long. Neither the plane nor its occupants were injured. To quote Kay and Harry during their neswpaper interview "Not one in a hun dred other pilots could have landed the plane without a crack-up." The Following Service Awards Have Been Made as of June 1, 1938 TEX YEARS Ei.wood R. Anderson.........................Manufacturing, Baton Rouge Merritt E. Collins...........................Gasoline Testing. Kansas City Percy R. Donnelly.............................................. Detroit Engineering Paul F. Johnson.....................................................Kansas City Sales FIVE YEARS Patricia S. Appert.................................... ..Note York General Sales J. David Chalfant...................................Manufacturing, Deepwater Edna Muldoon..........................................Manufacturing. Deepwater Giraud E. Townsend.............. ............... ..................... Administration Charles A. Wilmot................... Manufacturing, Deepwater ETC 21979 n 1910, flying over a city in I an airplane came under the offered by the Baltimore Sun. Thus was disproved the "city heading of "Hazardous." It was hot air" theory, and today air believed that heated air cur mail and passenger planes fly rents from the streets might over every city in the country. cause disaster. From the time the Wright But Robert Latham, a brothers, with a small gasoline Frenchman, quelled all doubts engine, furnished an effective by soaring over the city of power-weight ratio, engineers Baltimore, Md., for almost an concentrated on improving hour on November 7,1910, and engines and fuels so that avia captured the prize of $5,000 tion could continue to do the "things that couldn't be done." But the job is not finished. It may never be, because research admits no limits. Ethyl engi neers are working continuously with aviation engineers in the development of fuels and en gines thatwill play a major part in establishing new world rec ords that are to come. Ethyl Gasoline Corporation,Chrysler Building, NewYork, NewYork. ETC 21980 A MIND MISLAID By Henry Collins Brown Shakespeare's brilliant contribution to the world's line of "hooey" is this: There is a tide in the affairs of men, Which, taken at the flood, leads on to fortune; Omitted, all the voyage of the life Is bound in shallows and in miseries. "If I wanted to keep a lot of depressed men forever de pressed," he said, "I would have them recite that beautiful thought daily, along with morning prayers; but if I wanted to talk sympathetically to get them well, I would prove by unimpeachable evidence that this statement is absolutely wrong. I could cite them innumerable instances where men had triumphed again and again over a first mistake. I would also turn to another gifted genius who may not be so widely known as Shakespeare, but in this instance, had much better sense than the great Bard of Avon. This comparatively un known poet, Walter Malone, handles the same idea in a lovely and heart-warming fashion": "They do me wrong who say I come no more When once I knock and fail to find you in; For every day I stand outside your door And bid you wake, and rise to fight and' win. Wail not for precious chances passed away! Weep not for golden ages on the wane! Each night I burn the records of the day-- At sunrise every soul is born again!" ETC 21982 1* Petroleum "Brain Trust" Saves U. S. Motorists $600,000,000 Annually ERHAPS it is not generally known that the petroleum industry has a ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY P'`brain trust" whose recent achievements are saving the motorists of the nation approximately $600,000,000 a year--an average of $20 per motorist. As a matter of fact, many men engaged in the oil business, although cognizant of the great technological strides that have been made during the past two decades in the manufacture of gasoline have probably W. CARY HARRIS given little thought of this coterie of scientific and technical men respon Editor sible for that progress. EDWIN DOWNS RUSSELL B. WESTON Associate Editors This little group have made no radio addresses nor have they written daily columns for the newspapers. But they have given billions of dollars of additional purchasing power to the nation's motorists by bringing lower-cost gasoline to the public. They have played a major role in creat ing the remarkable expansion of automobile ownership in the United Correspondents States to the point where two out of every three families enjoy the benefits of the automobile, despite the fact that the income of a majority of such J. A. COSTELLO car-owning families is less than $30 a week. Atlanta Probably no other "brain trust" in history has contributed so much to V. S. CRONIN Baltimore the sum of human happiness as have these men in the petroleum industry which has fostered the technological progress in the making of gasoline and lubricating oils. Their practical contributions to better living are j i D. S. FLYNN Boston measured in millions of hours of recreation and diversion to millions of families. A. B. WYRICK During the past 15 years petroleum technologists have been able to i Chicago reduce by 3 cents the cost of manufacturing a gallon of gasoline from R. R. FALLER Dayton crude oil. Automobile owners use about twenty billion gallons of gasoline annually, so that the savings from those recent manufacturing refinements alone amount to $600,000,000 a year. These savings have been passed along I H. L. NIXON to the consumer together with other substantial economies so that today Kansas City the price of gasoline, exclusive of taxes, is approximately half of what CARL ABELL Los Angeles it was two decades ago. Added to these savings chemical and automotive research engineers have found means of increasing power output of fuels R. L. GOLTZ New York by stepping up the octane rating of gasolines, thereby permitting the raising of compression and air fuel ratios. Thus, by increasing the engine efficiency of the cars, the motorist gets more miles per gallon and a consequent saving J. N. FITZGERALD in cost of operation. Toronto (Continued on page 19) H. C. DEES Tulsa R. K. SCALES Engineering Dept, ARTHUR P. STOVER Manufacturing Dept. J. C. POPE i Gasoline Testing Dept. HUBERT FOSSETT i Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION UNLESS IT IS A COPYRIGHTED ARTICLE. VOL. 5, Nos. 7, 8 In This Issue A Mind Mislaid Petroleum "Brain Trust" Saves U. S_ Motorists $600,000,000 Annually Activity of Materiel Division Ethyl Brings Beauty of the Great "Smokies" to the Tourist Associated's Motor Check Service in Los Angeles The International Petroleum Exposition Special Motor Clinic Meetings for Bal timore's High School Students Memphis Carnival Features Streamlined Parade Illinois Man Steps Up Power of 287 Tractors Mobility of Army's Mechanized Brigade Astonishes Observers Man's Latest Creation Visits Stone-Age New Guinea 100 New York Guardsmen at Motor Clinic Review Cooperation Sells Ethyl Atlantic Refining Company Executives Attend Special Clinic Showing Unusual Truck Job Gives Designer Good Results Day of Diesels in Passenger Cars Far Off Says Expert Service Awards The World's Most Precious Element Builds Eight-Mile Highway Ethyl Host to Army Transport Men Nature Puts On Annual Flower Show Ethyl Clinic Holds "Fight" Party in Indianapolis Service Manager Appreciates Clinic Louisiana State Police Annual Ethyl Agency Golf Match Newsbriefs ETC 21983 Activity of Materiel Division. Army Air Corps' Testing Laboratory X February, 1936, the "News" I published a story on Wright Field at Dayton, Ohio, which is the outgrowth of old McCook Field. Wright Field has become the head quarters of the Army Air Corps' re A B-15 type Boeing bomber commonly spoken of as the Fly ing Fortress. search and experimentation, known The plane contains some radical bers of the crew, which will be need today as the Materiel Division. departures from conventional mili ed at its fighting ceiling of over Since 1927, when the new field was tary design. To begin with, it is a thirty thousand feet. dedicated, great strides have been pusher type -- propellers behind This latest war plane embodies made in our air force, most of which the wings. This is a revolutionary some new features which may have work has been carried on there. change in modern airplane construc far-reaching significance for the At present, the fuel testing unit tion and engineers believe that it civil air industry as well as the of the power plant branch at Wright will give increased propeller effi military. Among these are its power Field is working on supercharged ciency. The arrangement permits plant location and its pusher pro gasoline testing engines. It is hoped the wing gunners, one on either pellers, and the auxiliary power that the supercharged engine will wing, to have a free field of fire and plant for retracting landing gear, give more accurate results with observation to the front, uninter lights, radio and starters. The aux fuels of over 100 octane number rupted by engine or propeller. This iliary plant drives nine electric mo than would be achieved by raising change in design also frees the gun tors, taking this load off the two the compression ratio alone. The ners from having to work in the engines which drive the propellers. present method of test will not rate propeller blast which has always It can also transmit radio messages relatively the anti-knock value of been a handicap. after forced landing when its main fuels in excess of too octane num The belief is that the XFM will power plants are dead. ber. The fuel being used now for develop sufficient speed to overhaul A further innovation is the ease practically all tactical service opera any air targets and with its six with which the crew may change tion has an octane rating of too and guns and fight bombs it has a more their posts. The wing gunners can is made from straight run gasoline powerful armament than ever be travel between their stations and and iso-octane plus approximately fore carried on a fighter. There is the main fuselage while in flight; 3 cc. of tetraethyl lead per gallon. accommodation for a crew of five-- the co-pilot can change places with Higher octane number fuels will be pilot, co-pilot-navigator, radio op the pilot, the radio operator can used as efficient testing equipment erator-gunner, and two outboard man the guns and all stations have becomes available. wing gunners. It is powered by two telephone intercommunication. The The Air Corps is continually test engines recently developed by the advantageous location of the wing ing and proving new designs and Allison Engineering Corporation in gunners forward of the engines per improvements in military airplanes. conjunction with Air Corps engi mits them to see the pilot and makes One of their latest studies has been neers. All gasoline is carried in visual signals practicable between on the XFM-i which is designed compartments in its giant' wings all members of the crew. with the idea that there is great which materially reduces the fire Another study not essentially need for a fighter capable of coping hazard. military centers around the Air with the giant bombers of the so- The new monoplane embodies all Corps' new high altitude flying lab- called "Flying Fortress" type. It is the latest devices to increase speed ' oratory. In order to make a prac expected that this plane will have and air-worthiness. The landing tical study of the many problems sufficient speed to overhaul these gear and tail wheel are electrically connected with the operation of air large, fast bombers and the gun retractable and it carries flaps to planes at high altitudes equipped power to cope with them success reduce landing speed. There are with super-charged cabins, a plane fully when engaged. heated compartments for all mem has been constructed especially for Page two ETHYL NEWS ETC 21984 e need>f over ibodies y have >r the as the power r pro power gear, e auxic moie two tellers, ssages main e ease hange rs can s and flight; ; with r can - have . The wing s pernakes tween .itiallv Air g labpracblems >f airiipped plane iy for EWS l'W the purpose. It is known as the U. S. Army Air Corps Substrato sphere Airplane and is fitted with an especially constructed pressure cabin and supercharged engines. The pressure cabin is equipped to maintain atmospheric pressures corresponding to fairly low alti tudes while the plane is cruising at very high altitudes. At 25,000 feet the atmosphere in the cabin would be supercharged to correspond to an altitude of 12,000 feet at which the average passenger or pilot would experience no discomfort, whereas in the ordinary plane at 25.000 feet the use of oxygen would be required and even then many individuals would suffer not only discomfort but physical harm. The structure of the substrato sphere airplane is of semimonocoque type, the fuselage being circular in cross section. The fuselage wall is of conventional aluminum alloy construction but of somewhat great er thickness than that of the stand ard Lockheed airplane and designed to withstand a proof test of 15 pounds per square inch pressure differential. The entire fuselage is designed as a pressure compartment except the portion immediately forward of the tail surfaces. Allowance in the flexibility of the structure has been provided for temperature expansion and contraction as in the cruising ranges the airplane will encounter external temperature differences be tween 54 degrees below zero and 100 degrees above zero Fahrenheit. Provision is made for a crew of six. consisting of one pilot, one co pilot. one radio and pressure com partment operator, and three pres sure compartment observers. The One of the new XFM - 1 pusher type multi - seater fighting planes which has been developed by the Materiel Di vision of the Army Air Corps. pilot and co-pilot are seated side by side and the operator's station will be immediately to the rear of the pilots, centrally located. Beside him is the operating table which con tains within arm's reach all the con trols for regulating and condition ing the cabin atmosphere. There are the hot and cold air supply--it is not intended that the interior of the fuselage be allowed to get colder than 50 or warmer than 70 Fah renheit -- humidity control, cabin pressure regulator valve, oxygen supply with manually and automat ically regulated valves; automatic pressure safety valves; emergency relief valves; super charged air sup ply control; and indicating instru ments showing cabin pressures in feet-altitude, cabin temperatures, outside temperatures, altitudes, hu midity, differential pressure in pounds per square inch, and a cabin air supply flow meter. A discharge pressure valve pro vides that the change in cabin pres sure shall not be more than 5 per cent of the barometric pressure at altitudes greater than 15,000 feet. There is provision for ventilation at any operating altitude. Oxygen arrangements are for emergency conditions only as the supercharging and ventilating sys tems insure the normal supply under ordinary operating conditions. Five rectangular windows with 5 by 12 inch openings are placed on each side of the fuselage. Ad vantageous vision for the pilots has been considered essential. There are two doors, one on the left side of the fuselage, the other in the top, the latter to be used as an emergency exit. JULY --AUGUST, 1938 Page three TC 21985 Ethyl Brings Beauty of the Great "Smokies'' to the Tourist HE great Smoky Mountains tude of 6,000 feet or more. The TNational Park located some highest is Clingman's Dome which thirty miles from Ashville, is 6,642 feet. It is a land of tower X. C., is the largest of our Nationainl g heights that pierce the clouds, Parks east of the Rockies compris breath-taking vistas of valleys and ing an area of over 625 square gorges, tumbling mountain streams miles. This newest "playground" and crystal cascades--the last great has been steadily increasing in pop wilderness of the eastern United ularity and last year ranked favor States. Many visitors who have ably in number of visitors with come to this area have pronounced Yellowstone and other vacation it one of the outstanding trips in lands. Here, it is said, one may find the world and Park Service officials the greatest variety of shrubs, maintain that eventually it will at flowers and trees of any known tract more visitors than all other spot on earth of similar area. Be natural parks combined due to its ginning in April the mountains are accessibility to over seventy-five ablaze with dogwood and red bud million people. intermingled with numerous early In order to carry on this program varieties of rare flowers, while a and to give visitors the best that little later one of the real spectacles nature affords of scenic beauty in of nature is in full bloom, the great the "Land of the Sky" the Smoky Silver Bell or Bellwood tree. This Mountain Tours Company have rare tree is practically extinct ex equipped themselves with powerful cept in this particular area where new modern sight-seeing buses there are thousands blooming in which offer the utmost in comfort early May. Summer brings the rho and safety' for passengers. These dodendron and azalea which are buses which have been especially found in such profusion that one designed by Mr. \Y. F. Bridgers, may have the thrill of seeing an Manager of the Tours Co., were entire mountain in bloom. The built by Cruse-Crawford of Birm spectacle has become international ingham, Ala., and are unique in ly famous. But perhaps the most glorious sight of all begins in Sep tember and continues through to mid-November when the mountains, as far as the eye will reach, are a riot of color with more than 150 varieties of trees each turning to its own particular hue. A sight that the visitor will never forget. In the "Smokies" there are 94 These great modern buses offer the tour ist the utmost in comfort and safety even over narrow, winding mountain roads where many of the rarest views are to he found. mountain peaks over 5.000 feet high and of these 27 have an alti several respects. Although built to standard car width in order that they may travel all kinds of roads the larger units will accommodate seventeen passengers and their lug gage. They are equipped with a loud speaker system so that the guides may be easily heard by everyone. Powered by a Packard 12 cylinder Liberty motor they develop 240 horsepower. The large buses have an overall length of 29^ feet and a wheel base of 168 inches but a turning radius of a car of only 150 inch wheelbase. This is accom plished by an arrangement where by the extreme rear wheels turn with the front wheels. Their design permits these buses to travel over Fire Roads and the like not open to the ordinary vehicle and enable the passengers to view points of special interest and beauty which otherwise they would miss seeing. All this equipment is powered by Ethyl Gasoline and Mr. Bridgers makes the statement that he finds they run "from 20% to 30%- cooler on Ethyl" and says he depends on it always to give him peak per formance. Page four ETHYL NEWS ETC 21986 miain lilt to that roads iodate ' lugi loud :uides yone. finder 240 have t and hut a v 150 :comhereturn esign over open nable ts of vhich eing. d by lgers finds ooler Is on per- iWS I Associated s Motor Check Service in Los Angeles ANDLING the Associated In order to effectively overcome H Motor Check Service in Los this problem, the Associated Oil Angeles area presents a Co. opened up ten new neighbor rather difficult problem due to hthoeod check stations in the principal topography of the community. It is trading areas of Los Angeles Coun perhaps the most widely scattered ty. They are housed under portable city in the world--a collection of metal canopies of special design, so villages grown together. Whereas made that they may be moved with one location would be reasonably little trouble or expense if it be convenient for the entire city of San comes desirable to shift the station Francisco, Seattle, or Portland, sev to another location. These semi eral are necessary for satisfactory permanent installations are aug service in this "metropolis of South mented by three portable tune-up ern California." While the original clinics mounted in panel delivery Los Angeles Motor Check Station cars. (See "Ethyl News" Oct. attracted some customers as far as 1936). With the original dynamom fifty or sixty miles away the aver eter equipped Motor Check Unit on age motorist would not take ad South Vermont Street, there are vantage of its facilities if he had to now a total of fourteen company- drive any such distance. operated stations serving Associat The goal of every actress is a "perfect performance." Pretty Carol Parker appearing in Paramount's "Professor, Beware" rushed to an Associated Motor Check Station to have her car tuned to insure the perfect performance she demanded. ed Aviation Ethyl customers. After this program had been set up it became apparent that some means of regulating the flow of work at the stations was necessary so a central bureau was established, through which all motor check ap pointments are made. Thus, if it is not possible to meet the customer's convenience at the station nearest to him, there is always an .opportu nity of getting service at another Motor Check station not far away. In order to illustrate the effec tiveness of the arrangement the following telephone conversation might be heard any day at one of the Motor Check stations: "Yes, this is Associated Motor Check Service." "Yes Madame, we have a check station only a few blocks from you in Hollywood. The first appoint ment there is at three-thirty to morrow afternoon. Wrould it be convenient for you to take your car there at that time?" "We wouldn't want to interfere with your bridge party--we have a number of other Motor Check Stations not so far away, where we should be able to find an open space at an hour that would be quite convenient to you. Are you coming down town in the next day or two? We have a station at Fig ueroa and Wilshire where you could leave your car while you do your shopping." "No, you would not want to drive all the way down town just to have your engine checked. Let's try Glendale--he would be able to start your job at 11:30 this morning. That would be only a few blocks further from your home than the Hollywood station." "Thank you, Mrs. Morgenstern, Mr. Smith will be expecting you at 11:30, at our company station at Los Feliz and San Fernando Road." "No, surely not, I will notify him right away and that time will JULY --AUGUST, 1938 Page five ETC 21987 -n-.lt*' I I I' ' 5 V: jj I. M- .' r: ;.ir be held exclusively for you. He has an hour and a half to finish each car, which is generally more than enough. We do not want to keep any of our customers waiting after their appointment time, so we schedule this work, and do not ac cept any more appointments than we can "fulfill." And another Associated Aviation Ethyl customer is dated up to have her car take on new life with a smooth running motor perfectly ad justed for power and economy. To support the Motor Check pro gram. Associated is carrying on an extensive campaign of advertising and publicity, using newspapers, billboards, service station "A" boards, window posters and leaflets which are handed to customers at the pumps. The service station per sonnel has been prepared for the campaign by visits to the Ethyl Clinic in Los Angeles, and by in tensive sales training. Interest was further kept at its height by the awarding of bonuses to station at tendants who, following one feature of the program suggested to the customer that they fill his tank with Associated Aviation Ethyl and then give a good sales talk on the Motor Check Service. The so-called "treas ure cars" whose identity were un known. cruised the stations, report ing on the approach of the atten dants, upon which basis the bonus awards were made. Page six This electric sign and billboard is typical of the advertising display at the larger stations in the area. This Sales Manager of Associated Oil, Mr. W. A. Reanier (left) per sonally superintends the opening of a new motor check unit at Glendale, Cal. At right, Mr. A. D. Martin of Ethyl's Pacific Coast Division. These portable motor check units bring the service outside the metropolitan areas. ETHYL NEWS ETC 21988 sign and :cal of the *lay at the n the area. aager of Mr. W. eft) perends the *w motor Glendale, lr. A. D. `s Pacific ton. Formal opening of the Exposition. As the gates were thrown open the American Legion Band followed by a troop of Boy Scouts carrying flags of S3 nations, entered the grounds. The International Petroleum Exposition ELCOME OIL MEN! The Exposition was formally WThousands of these banners opened May 14th, 1938, at 2:00 intermingled with colorful p.m. by the firing of aerial bombs. flags of all nations, lined the sTtrheetsgates were opened and the of Tulsa in greeting to the many American Legion Band, followed thousands of visitors to the Tenth by a troop of Boy Scouts carrying International Petroleum Exposi flags of fifty-three nations, marched tion. into the grounds. At the conclusion In 1923 the first Exposition, of the colorful display a huge headed by L. B. Jackson as Presi United States flag, sixty by eighty dent, was held on two roped off feet, was hoisted between two der blocks of downtown Tulsa and had ricks. twenty-seven exhibitors showing This year's oil show was headed $10,000.00 worth of equipment to by W. G. Skelly, President of the a total attendance of about 14.000. Skelly Oil Company, as President The original officials who were and W. B. Way as General Man selected from the outstanding lead ager. Mr. Skelly has been President ers in the oil industry, conceived, of the Exposition since 1926 and created, and developed the Interna Mr. Way General Manager since tional Petroleum Exposition as a J929non-profit institution to be used pri The eight-day pageant, which marily for educational purposes and closed on May 21st. had five hun to scientifically advance oil field dred and seventy-six exhibitors, methods by showing developments two hundred and eight of whom in the industry. catered to the marketing end of the industry. The displays included scientific equipment used in the oil industry and valued at $15,000,000. The closing day showed 226.427 paid admissions. To care for this vast show of ma chinery there were twenty acres converted to the various exhibits and to travel down each lane neces sitated a walk of eight miles. On this acreage permanent buildings have been constructed that house some of the displays which were brought in by the various exhibitors for each show. Three thousand peo ple were required to show and dem onstrate the exhibits. Not only did the Exposition at tract the oil leaders from all parts of the United States, but fifty dele gates from sixteen foreign coun tries. traveled thousands of miles to Tulsa to view this greatest in dustrial exhibit that had ever been assembled in one city. Mainly ,1 \ \ \ EWS 1 1 J 8 One of the most interesting displays from an historical standpoint was this replica of Drake's Well. JULY --AUGUST, 1938 The Hall of Science in which were housed various exhibits representing an outlay of many thousands of dollars. Page seven ETC 21989 through this one enterprise has Tulsa become known, both nation ally and internationally as the OIL CAPITOL OF THE WORLD. Upon approaching the huge showground one is immediately im pressed with the seemingly realistic activity of the many pieces of oil field equipment. Derricks, their pin nacles reaching into the sky one hundred and twenty feet, portable drilling machines in full action and over all the hum of actual oil field excitement. So realistically were these operations carried on that one of the portable drilling units actual ly struck oil for an estimated poten tial of fifteen barrels per day at approximately five hundred feet. These outstanding features and many others line the miles of midway. The major oil field equipment and supply companies have their own buildings in which are shown their machinery, much the same as if they were in actual operation in the field. The main display build ings are filled with hundreds of individual exhibits of numerous pieces of oil field and marketing equipment. In the Hall of Science a $350,000 exhibit alone was on view. Here were shown complete miniature models of a Natural Gasoline Ab sorption Plant, a refinery in opera tion. tank farms, ocean terminals, and in fact every phase of the oil industry from geology to the filling station pump. These models were the most expensive and accurate ever assembled for any public show ing. A survey was made among the exhibitors at the close, to estimate the actual transactions made during the eight day period. This showed that sales by the various firms had exceeded $5,000,000. Many were en thusiastic over the outlook for the coming summer months, based on the contacts made during the Ex position. After all. in this way, is the success of the undertaking meas ured for the exhibitors must get a return on their investment and pav all of the costs of the Exposition. Since 1923 everyone who has shown at this spectacle has returned each year if he still remained in the oil business. Showing the importance of the International Petroleum Exposition to the country in general, thirtytwo visiting newspaper and trade publications had reporters covering the show daily. It is estimated that in all 800.000 words were written in various publications and in addi tion. newsreel and still life pictures were made by camera men from several press services and maga zines. Before the close on May 21st, plans were already under way for the 1940 Exposition, which will have approximately twenty-five per cent more space for exhibits, as a sufficient number of industries has already requested this amount of additional space. Special Motor Clinic Meetings for Baltimore's High Sckool Students A S soon as was practical after /A the Baltimore Division Clinic / \ had completed its showing in Richmond. Ya., and established it self in the City of Baltimore for a two-months' stay, Superintendent of Schools Taylor was contacted by an Ethyl representative. As an out come of this interview Mr. Taylor notified the principals of all high schools having technical courses that he had given his permission for the technical students to attend Clinic meetings in groups. Altogether eight different schools availed themselves of this opportu nity and there were in all, a total of 625 students at the various meet ings arranged for them. In the case of the meeting held for the senior class of the Baltimore Polytechnic Institute there were 325 students desirous of attending but as the au ditorium was not sufficiently large to accommodate that number, they had to be divided into two groups. Both sessions were arranged for a Monday the early part of June. Of particular interest was the reaction of Principal Joseph C. Briscoe of the Colored Vocational School as expressed in a letter to Manager Louis Shank of the Bal timore division. Mr. Briscoe wrote: "We wish to thank you for the opportunity given the boys in the Automobile Mechanics course of this school to visit a demonstration of your product on a recent date. "It would be difficult to estimate the true value of the visit to our boys; judging their reactions and discussions it is most conservative to say that a very deep impression was made upon them by what they saw and heard. We wish it was pos sible to expose more of our student body to such educational demon strations." Students from Senior Class of the Baltimore Polytechnic In stitute, the group numbering over 100, attended a special meeting of Ethyl's Balti more Motor Clin ic. Picture taken while car was in operation on the dynamometer. Note the close attention shown by the boys. Page eight ETHYL NEWS ETC 21990 't get a md pay osition. . shown d each the oil of the iosition thirtyI trade ivering ed that written n addilictures i from maga- - 21 St, av for h will ve per as a es has unt of or the in the "se of tration late, -timate to our is and -vative -ession .t they is postudent emon- from lass of timore nic lnegroup g over tided a neeting Baltiir Clin taken was in on the meter, close shown hoys. EWS L "W Memphis Carnival Features Streamlined Parade EW ORLEANS has its fa A few weeks before the carnival, N mous Mardi Gras, and the plans were afoot to modernize the City of Memphis its Cotton 1938 pageant by making each offi Carnival -- a younger but exceceidal float a dazzling electrical dis ingly lusty and colorful rival. Every play. Jeweled lights by the thou year the Memphis carnival grows sands--drawing power from trolley bigger and more fascinating in its wires -- were to replace the tradi pageantry. As always, the culmi- tional flares. At this point Oliver Farm Equipment Company's Mem phis Branch came forward with a helpful suggestion. It was proposed that the heavy floats be pulled with streamlined, quiet running Oliver tractors instead of employing the traditional mule power. Carnival officials enthusiastically accepted the idea for thus stream lining their parade. It was pointed out that the Oliver machines would maintain a more uniformly spaced formation along the line of march besides fitting into the ultra modern theme of the pageant. Twenty-three Oliver "70" trac tors on Firestone rubber tires were loaned by the manufacturer for the great occasion. The powerful sixcylinder. high compression motors were equipped with mufflers so that JULY --AUGUST, 1938 Down the historic southern city's "Great White Way" moves the colorful pageant amid the applause of the thousands, many of whom came miles to wit ness the festivities. they produced no more noise than a parade of automobiles. Each Oli ver driver was decked out in a white uniform and helmet. Leading the parade was a gleaming whitepainted Standard "70'' pulling the "throne" float of "King Cotton" and his "Queen". Then came twen ty elaborate, symbolic floats depict ing the romantic story of cotton and its usefulness -- each loaded with lovely southern girls -- and each glittering with lights and cellophane. An estimated two hundred thou sand people witnessed the spectacle, and observers pronounced it the most impressive event in the long history of the Cotton Carnival. Page nine ETC 21991 i- .\ |iV f ; : >. ' i I* v; If <Sii '=>. Illinois Man Steps Up Power of 287 Tractors F you are in the vicinity of Hinck ley. III., and happen to see a me dium-sized tractor pulling three instead of two plows through the rich, black soil, you can lie fairly certain that Edward H. Freundt. lo cal implement dealer, had some thing to do with it. with a dead motor, and the con verted tractor will walk away with this load with ease. Next I try pulling with the bigger tractor in second gear and again it usually is easily towed. "The news of changeovers which I made four years ago spread like A place for everything and everything in its place is the rule in Mr. Freundt's shop. Mr. Freundt has already stepped up the power of 287 tractors during the past four years--a record which has won him the title of "Changeover King" of Illinois. He offers a money back guarantee that all trac tors after he overhauls them, will pull one additional plow on the same amount of gasoline. In other words, "an extra plow for noth ing." "There is no secret." he explains, "about stepping up the power of a tractor in this way. a procedure which any intelligent mechanic may follow with profit. It is accomplished by the simple process of installing altitude pistons, cold manifold, cold type spark plugs and the use of reg ular grade gasoline. In fact, it is so simple that when I started. I could hardly believe that ]/& of an inch added to the height of a piston would increase its power. "To test a tractor. I hitch it to another larger tractor in third gear. magic and soon farmers were com ing from miles around to ask me to step up the power in their tractors during winter or spring overhaul time. Articles in farm journals also spread the news of high compres sion. Later. I advertised in our lo cal newspaper in the late Fall and have been doing this since as it keeps up repair work in the winter Clarence Dauberman (left) and Edward Freundt, pose beside the first high compressioned tractor in Illi nois. It is owned by Mr. Dauberman of Kaneville, was high compressioned by Freundt in 1934 and al though 11 years old, is in good condition. After the changeover, it pulled three plows instead of two as for merly in the same amount of fuel thereby meeting the guarantee "an extra plow for nothing". months. "My first winter in business (Oct., 1934 to April. 1935; I changed over 32 tractors, next year 75; the third year 100; and so far this year, 80. "The second year I was in this work, rubber tires came in strong and with rubber tires, plus high compression, on a regular two-bot tom tractor, I actually pulled five 14-inch bottoms in high gear! "Quick service has built up my business more than any other one thing. If a farmer telephones me about his tractor--wants it. repaired or changed over--I make a point of getting to him as fast as I can reach his farm, whether it's day or night. "This means traveling and speedy work. I have three assistants (one is my son, Edward. Jr.), two trail er pick-ups with tilting platforms which permit the tractor to drive up on them, a three-quarter service truck with all necessary equipment for repairs and an industrial trac tor which has a maximum speed of 16 miles per hour. This equipment enables me to bring the tractor to my shop without loss of time." Freundt's shop equipment in cludes valve refacing and electric welding equipment, a power drill and a complete line of factory repair tools. It is a marvel of tidiness that invariably marks the successful me chanic. His own severest taskmaster he requires his men to devote thirty minutes every night before quitting work to cleaning tools and putting them away in readiness for the next day. Page ten ETHYL NEWS j ETC 21992 business 935) I ext year 1 so far in this . strong is high wo-botied five r! up my ler one nes me epaired a point s I can day or speedy is (one o trailitfomis rive up service u'pment d tracpeed of u'pment ctor to >e." nt inelectric r drill repair ss that ul memaster thirty uitting Hitting e next i 5 I ] a I P \ l : A L NEWS Croup of combat cars in the field. Such an outfit can cover more ground in a day than horse cavalry were able to do in a week and carry far more striking power. Mobility of Army s Mechanized Brigade Astonishes Observers " J- THYL men who served in the r- Army during the last war or I-- who have attended Reserve Officers' Training Camps and have studied reconnaissance tactics, would have had their eyes opened recently had they accompanied the manoeuvres of the Seventh Cavalry Brigade (Mechanized) stationed at Fort Knox, Kentucky." This is the opinion of Mr. Louis Slack, Ethyl field representative of the Dayton Division, who has vis ited that Post a number of times. He is particularly well qualified to make the statement due to his pre vious army service in the field ar tillery. Enlisting from college, he was ordered to the officers' training camp at Camp Devan, Mass. From there he went overseas and received further instruction at the Ameri can Artillery School in Saurnur in France and upon completion of which he was commissioned a sec ond lieutenant. Assigned to the 78th F. A.. Sixth Division, he spent the next fourteen months at the front. In the old days the Cavalry served as a scouting group, a raiding force, or as a screen for the main body of troops. It could travel forty or fifty miles in one day, as compared to the twenty miles that the Infantry could cover. But on a sustained march thirty miles a day was about the limit. Today the Cavalry, which is not only Mechanized but equipped with two-way radio and with aerial liai son moves its 150 or 200 miles a day, day in and day out, and carries terrific striking power, constantly ready for action. The Seventh Brigade, only one of its kind in the Army, provide fast moving tanks armed with machine guns, Light Field Artillery, rifles and mortars, Trench Mortars and motorized machine gun vehicles whose crews fire from positions on the ground. In the recent manoeuvres, the most ambitious attempted so far, the Brigade moved from Fort Knox and in two days marched to Fort Oglethorpe, Georgia, some 200 odd miles away. Going south the tacti cal problem was to meet and drive back a theoretical enemy that had landed forces on the southern At lantic coast. The column was di vided into two parts with scouting units covering the intervening coun try. All the way the entire Brigade was in touch with its commander, Brigadier General Van Vorhis, who directed operations from a scout plane overhead. On the return trip the problem was reversed. The Brigade became a force attempting a raid on the Government's Gold Vault at Fort Knox. Moving, up from Fort Ogle thorpe to Nashville in a single body they made a night march of 160 miles attacking at dawn the Infan try and Artillery forces defending Fort Knox. At the same time they scouted the Ohio River over a 200mile front. The entire five-day manoeuvers were made without the loss of a single vehicle, everyone of the 540 units returning under its own power. Another recent attack demonstra tion gave a further instance of the mobility of this force. The manoeu vre problem was set up in rough, rolling country on the Fort Knox Reservation. A column of motor ized enemy troops was assumed to be approaching, having crossed the Ohio River at Cincinnati the night before. Scouting planes had spotted the force and the Mechanized Cav alry had moved out of Nashville at 9:00 P.M. establishing contact with the enemy at about 10:00 A.M. the following morning. The whole affair as witnessed from the observer's knoll showed the tanks (called combat cars) mov ing up. the leading units locat ing the enemy's hastily established JULY --AUGUST, 1938 Page eleven trenches and machine gun posts. Meanwhile observation planes over head took photographs and dropped them on the ground near developing trucks, whence the finished photo graphs were rushed to the Com manding Officer within fifteen min utes. With the information thus ob tained the Cavalry Commander made his dispositions. The Artillery brought up and from concealed po sitions fired on the enemy, laying down a barrage that would keep enemy machine gunners' heads down. The machine gun troops, traveling in half - track vehicles, came up under cover and brought their fire to bear. By this time the enemy was suf ficiently engaged so that he could not readily retreat. The combat cars of one Regiment moved off to the right flank behind a small hill, while those of the other Regiment went off to the left flank to attack from another direction. When they were in position the trench mortars went into action laying a smoke screen across the enemy's front which very effectively screened the advancing tanks until they were too close to be stopped by artillery. When they had reached their ob jective the artillery limbered up, the machine gun troops piled their ma chines back in the vehicles and the whole Brigade was again prepared for rapid advance to follow up the advantage gained by its theoretical victory. The whole exercise, cover ing a front of two or three miles and a depth of four or five, was completed in less than an hour. To do the same job Infantry or Horse Cavalry would have needed four or five hours. The Mechanized Cavalry is still largely in the experimental stage and is constantly learning new things about its own strength and possibilities of locomotion. Such speed is astonishing to anyone re calling World War manoeuvres. In the Seventh Cavalry Brigade, where performance counts, Ethyl Gasoline is used exclusively except in some units requiring aviation gasoline. The Dayton Division of the Ethyl Gasoline Corp. has worked closely with this unit of the Army for more than three years (see "News" Feb. 1935), cooperating not only in fuel tests and the solu tion of fuel problems but in lectures on fuels and other related subjects in the Officers' and Enlisted Men's Motor Schools. A combat car "taking off." They can run fast and turn on a dime. Machine gun troup "Half Track". These cars carry three machine gun crews. The crews fight from the ground piling out of the vehicle and setting up their equipment with amazing speed. An armored car ready for action. They are fast and powerful and can get over rough country very well. Note fish pole aerial with which the car keeps in constant communication with other units. Combat cars "gassing up" during the march to Fort Ogelthorpe, Ga. Note helmets worn by drivers of the equipment. Page twelve A close-up of combat car. The en gine is in the rear and turret car ries one 50 and one 30 calibre ma chine gun. The car is also equipped with an anti-aircraft machine gun. The assistant driver also has a ma chine gun which will be noted near the siren. ETHYL NEWS Man's Latest Creation Visits Stone-Age New Guinea ship is the result of months of study and experience gained on Captain Archbald's former expedition to New Guinea in 1936. In the bow compartment are an airspeed in dicator, an altimeter and an aperi odic compass--the turret is gradu ated in degrees and shadow bars are provided for taking azimuth and for operation of a sun compass. In the pilot's compartment there are two complete sets of blind fly ing instruments and a Sperry Gy ropilot. A right and left indicator for a tele-magnetic compass, an in directly lighted compass and an aperiodic compass. The radio oper ator in the same compartment as the navigator has two transmitters, two all-wave receivers and two re motely controlled radio direction finders. One transmitter and re ceiver are remotely controlled from the pilot's cockpit by a dial system. There are four sturdy platforms to support five tons of cargo and ten chairs for passengers. The "Guba", which in Papuan dialect means "Sudden Storm", will be re- X June 2nd, 1938, Captain The plane structually is identical O Richard Archbold, well- to the Navy PBY flying boats and known explorer and scion is the most completely equipped of the Archbolds who made Stfalynindg laboratory in the world-- ard Oil history, took off from San particularly for all-weather flights Diego, California, with five com over land or sea. It was furnished panions in his $250,000 "flying lab especially for the expedition and its oratory" to collect specimens in installation . of instruments, radio New Guinea for the American Mu and navigational devices are the seum of Natural History. latest known- to science. Captain Archbold, who is thirty Built by the Consolidated Air years old, made the flight by way of craft Corporation the ship is pow Honolulu and Wake Island to his ered with Pratt & Whitney (Model final destination, Hollandia on the SBG) Twin Row Wasp Engines northeast coast of New Guinea in of 14 cylinders developing 900 HP less than fifty hours' flying time. The each. The cubic inch displacement 2267 miles from San Diego to Hon is 1535 and the engine has a bore olulu were covered in about 17 and stroke of 5.1875 x 5.1875" hours and the second hop of 2300 with a compression ratio of 6.75 to miles to Wake Island took but 16 1.0. The supercharger is geared at hours and 45 minutes. In the final 12:10. The horsepower required leg of the 7.000-mile journey, he for normal take off is 825 and for traversed an area over which no normal and maximum climb rate plane had ever flown in 14 hours 75- and 41 minutes. The interior equipment of the The radio equipment installation on the flying boat "Guba" is the last word in science of the air-waves. One of the spacious compartments espe cially designed for the comfort of the ex pedition members. View from bulkhead No. 4 looking aft. JULY--AUGUST, 1938 Page thirteen ETC 21995 s *,! quired to carry almost daily, sup plies and personnel from the seacoast base at Hollandia to the advance party of the expedition stationed on Lake Habbema, near the summit of Mt. Wilhelmina, al titude 12,500'. This is some 300 miles inland and a three months' journey on foot whereas the "Guba" will make the flight in two hours. The Expedition will spend x'/t years in Xew Guinea collecting zoological data on birds, mammals and plants to further complete the valuable contributions to science which Captain Archbald brought from the almost unknown region two years ago. The base station will be equipped with a 500 watt radio transmitter and the lake base with a portable set thus permitting con stant communication between the bases and the plane. To make a complete zoological record of the area survey trips of three and four weeks duration will be made from the Lake--slow and tedious journeys of but a few miles a day under conditions making it impossible to carry supplies. In or der to overcome the difficulty the same method will be employed which was practiced successfully on the former expedition, namely the dropping of food supplies by para Richard Archbold, heading a group of scientists seeking specimens for the American Museum of Natural History, made this 7,000-mile flight from California to Hollandia, Dutch New Guinea. Stops were made at Honolulu and Wake Island. chute for it was due to the loss of their plane that the first expedition was obliged to return. For the pur pose the "Guba" has installed a special cargo dropping chute in the tunnel hatch. Thus one of the greatest problems of exploration has been solved by placing this bur den on the wings of a flying boat. Accompanying Captain Archbold is Russell Rogers who acted as pilot on the 1936 Xew Guinea ex pedition ; Lewis Yancey, forty-onevear old veteran navigator of the first New York-to-Rome flight in 1929; Gerald Brown, flight engi neer, who flew Ethyl Gasoline Cor poration's C. J. MacFarlane to Fairbanks, Alaska, last summer (see Jan. "News") and there joined Sir Hubert Wilkins in his search for the Russian flyers; Raymond Booth, radio operator, also a vet eran of the Wilkins expedition and Stephen Barinka, assistant engi neer. For this material and photographs we are hidebted to: American Mu seum of Natural History, Mr. F. A. Learman of Consolidated Air craft Corporation and Mr. Gerald Brown. 1 I'1 4 I': S iL ! Flying boat "Guha" at 17. S. Coast Guard Base, San Diego, just before take-off for Honolulu at 2:45 P. M. June 2nd. 1.750 galIons of Stanavo Aviation Ethyl with an 87 octane rating were put aboard. 17 hours later she came down safely at her first port of call. The "Guba's" intrepid crew shortly before the start of their trailblazing flight. Page fourteen ETHYL NEWS ETC 21996 1 I 1 15 iI I 1 1 I -0- Staton Operated by F. & G. Auto Supply Co., New Rochelle, N. Y. Mr. R. J. Coveney, who heads the Boston Division Clinic, points out to officers of the 156th Field Artillery wha happens when dif ferent grades of gasoline are pumped into the carburetor of the regiment's reconnaissance car. From left-. Captains E. A. Steuding and C. H. Behrens and First Lieutenant F. L. Coombs. another station. Consequently, each service man was trained to solicit Ethyl and to explain its advantages, in a properly tuned-up motor, to ncan too New York Guardsmenndia, every regular and transient cus tomer. Mr. Schmidt, of Pure Oil Co., 'or- at Motor Clinic Review was quick to take advantage of the Tto ner ned irch ond vetand HE Ethyl Motor Clinic of the Boston Division opened its run in Kingston, N. Y., at the State Armory on June 29th. 1938. More than one hundred officers and men of the Headquarters Bat tery and Battery A of the 156th third grade, regular and Ethyl. The guardsmen attending the pre view under the command of Lieut. Col. Huddleston, Captains C. N. Behrens and E. A. Steuding; First Lieutenants F. L. Coombs and H. V. Clayton and Second Lieutenants Ethyl field program in the New York Division. Demonstrations of Ethyl Gasoline were held and an Ethyl representative cooperated in every way possible. Recently, additional aid has been given the servicemen by a visit to the Ethyl Motor Clinic while it igi- Field Artillery of the New York \V. R. Reindel. A. W. Mitchel and was in New York. This helped them phs llu- F. 1 ir- National Guard commanded by Lieut. Col. Alfred Huddleston, wit nessed the preview especially ar ranged for them. This was the first of a series of meetings which were T. L. Flynn. This was the first oc casion in which an Ethyl Clinic has been housed in a state armory and the guardsmen have made an effort to show the Clinic personnel even- to better understand the story of the close relationship between the motor tune-up and proper fuels. Most important, of course, are the results of the campaign. A year rald continued through the month of courtesy. ago the Ethyl ratio of the station July and attended by oil and auto stood at about 29 % while today it motive men from every section of Cooperationi Ulster and neighboring Counties in is over 63%. TV - cluding the towns of Kingston. Poughkeepsie, Middletown, Catskill, Sells Ethyl Newburgh and Hudson. The guardsmen, most of them for A BOUT two years ago the the first time, witnessed a graphic AA F. & G. Auto Supply-Com- Jdemonstration of the rise of the \ pany of New Rochelle, petroleum and automotive indus N. Y., headed by Messrs. Harry tries. Moreover, they got a clear and Benny Goldman, decided to perception of the relation of peak take advantage of the growing de motor efficiency and fuels of higher mand for Ethyl Gasoline by work anti-knock value so necessary for ing in cooperation with Salesman the perfect operation of their equip Walter O. Schmidt of the Pure Oil ment. Co. The station was attractively The meeting was conducted by painted in blue and white. Purol trail- * Mr. R. J. Coveney who is in charge of the Boston Division's Clinic unit. Using a reconnaissance car of Bat tery A of the 156th Field Artillery, Mr. Coveney showed the guardsmen and their officers how the car ran on the three grades of gasoline-- Ethyl signs were installed at ad vantageous points and the most fa vorable pump locations were as signed to their premium product. It was their firm conviction that a customer buying Ethyl would never be lost on a quality basis to WS JULY--AUGUST, 1938 Page fifteen ETC 21997 Atlantic Refining Company Executives Attend Special CiinicShowing URING the appearance in delphia Sales; H. F. Huf, Assistant D Philadelphia of Ethyl's New Chief Engineer; W. F. Stroud, Jr.. York Division unit of the Assistant Manager Philadelphia Re Motor Clinic, Vice President J. finery; F. W. Miller, National Ac Coard Taylor issued an invitation counts and H. T. Feree and K. G. to officials of the Atlantic Refining Krech of the Refining Department. Co. to attend a banquet at the Penn A special feature, which decorat Athletic Club. This is to be followed ed the head of the table was a su by a special showing of the Clinic. gar cast miniature of Atlantic Re Executives of Atlantic who at fining's famous Three Little Men tended included Messrs. Robert H. with Ethyl's Skippy clasping the Colley. President; W. C. Yeager, hand of one--the handiwork of the Athletic Club's well-known chef. Assisting Mr. Taylor in doing the honors of host for the Ethyl Gasoline Corporation were Messrs. H. W. Kaley, General Sales Man ager ; R. C. Murphy, and R. L. Goltz, Manager and Assistant Man ager New York Division and Ellis Locher of the Division. The presentation of the Clinic following the dinner was given by Clinic Manager Meredith Littlefield. V. President Domestic Sales; W. M. O'Connor, V. President & Sec retary; E. J. Henry, V. President Unusual Truck Job Gives Refinery; R. C. Tuttle, V. Presi dent Transportation; A. A. Garra- Designer Good Results brant, V. President Foreign Sales; Paul Shuman, Treasurer and Dr. T. G. Delbridge, Manager Research Department and Laboratory. Also Messrs. J. D. Gill, Director OME time ago, Mr. John wrote to enquire if their Ethyl Gas S Kramer, who is the San Diego oline "would prevent his losing agent for the Gilmore Oil Co., head gaskets in a 1938 truck." Mr. received a letter from a gentlemanKramer at once contacted Mr. Economics Dept.; Horace G. Hill, who conducts a trucking business Loser, Ethyl's representative in Jr., Director of Budget; G. W. in Calexico, Cal., which is situated San Diego, and asked if he could Laurie, Director Automotive Trans on the Mexican border. It appears call on their client on his next trip portation ; L. M. Goldsmith, Chief that he had been having trouble to Imperial Valley where Calexico Engineer; D. B. Spanogle, Mgr. with some of his equipment and is located. Motor' Oil Sales; W. E. Bricker, Manager National Accounts; H. G. Schad, Manager Railroad Divi sion ; J. J. Mulvey, Manager Fur nace Oil Sales; E. R. Cox, Jr,, Manager Sales Promotion; D, C. Thompson, Manager Wholesale Tank-car; J. C. Frank, Manager Eastern Pennsylvania Sales; F. M. Neall, Manager Philadelphia and South Jersey Sales; H. B. Stone. Manager New York Sales; H. M. Nichols, Manager Philadelphia Re finery; R. S. Zinn, Assistant Man ager Eastern Pennsylvania Sales; H. Craig. Assistant Manager Phil adelphia & South Jersey; C. H. Leathern, Assistant Manager Phila Page sixteen ETHYL NEWS ETC 21998 chef, doing Ethyl Messrs. - ManR. L. t Mand Ellis Clinic ven by lefield. .1 Gas losing " Mr. 1 Mr. ve in could xt trip ilexico :b looklerneath ansmistes. EWS At the first opportunity, Mr. Loser dropped in on the gentleman in question and thereby came upon a most unusual piece of equipment. After our Ethylman had finished the business on which he had come, the owner of the truck, who evidently was a very ingenious fellow, showed him a special Chevrolet job which was being assembled in his shop. As he was desirous of getting more power he had had two Chevrolet engines mounted parallel to each other in the frame of the truck. Al though it was purely an experimen tal undertaking it seemed to be working out satisfactorily. One of the interesting features was that one engine, transmission and drive line went to the forward four drive wheels while the transmission and drive line from the other engine connected with the rear set of wheels. Thus by operating eight drive wheels, wheel slippage is cut down and tire life prolonged. The job is so constructed that either en gine may be used separately or they may be used together. With this set-up. twenty-four tons can be car ried on the truck and trailer divided as follows: 9 tons on the truck with 15 on the trailer which is the maxi mum load allowable for the number of axles. At present, the twin mo tor job is running on a mixture of half leaded regular gasoline and half Ethyl and apparently is giving a good account of itself. Day of Diesels in Passenger Cars Far Off Says Expert ONTRARY to popular be ly. it does not fit the requirements C lief, it will be a long time tor the great bulk of passenger before the Diesel engine is traffic. de\eloped sufficiently to make i"tIt should be noted that the small practical for general use either in Diesel, which has received consid passenger automobiles or in air erable publicity recently, is not planes. Dr. D. P. Barnard, chief of comparable to an average or even the engine laboratory of the Stand-' a large gasoline automobile engine. ard Oil Company of Indiana de It is being developed to fill a place clared recently. for which there is at present no Among the present disadvantages other engine so logical. Although for passenger car use as compared there is every indication that such with modern automobile engines are engines eventually will be used in costs of the Diesel engine and its large numbers in commercial ve lesser degree of flexibility, Dr. Bar hicles, their net effect will probably nard said. Disadvantages for air be to increase the total demand for plane use. he said, are liability to petroleum fuels rather than to shift mechanical failure, weight and vi demand from gasoline to heavy bration. fuel." Dr. Barnard said the Diesel en gine -- compression ignition engine -- can be used successfully only where its advantages justify greatly increased investment and various important concessions. "Present fuel injection systems for Diesels of small size cost about as much as a complete gasoline en gine of the same capacity," he said. "And to date a cheaper and more successful type of fuel injection sys tem is not available. For this and similar reasons a small Diesel costs inevitably two to three times as much as a comparable gasoline engine. "The Diesel's most logical place on the highway is under conditions of continuous use and substantially constant scheduled speeds. Obvious Barnard said that small compara tively high output Diesels are in embryonic state as far as their per formance is concerned. Much ex perimenting will be necessary be fore the exactly proper method of fueling them will be known, he con tinued. He said that this type of engine is much more finicky about its fuel diet than the spark ignition engine. Large and heavy Diesels, he said, are less ' finicky and will burn heavy black oils. "Diesels are very far indeed from supplanting gasoline, spark ignition engines," he continued. "This is n0, where more the case than in the air. They are at least ten years be hind the gasoline engine in devel opment." From Chicooo Tribune Front view of Mr. Carston's Chev rolet truck. JULY --AUGUST, 1938 THE FOLLOWING SERVICE AWARDS HAVE BEEN MADE FOR JULY AND AUGUST TEN YEARS TUIY Lawrence A. Hunt.______ Yonkers Lab. FIVE YEARS Blanche Ash_______ Kansas City Sales Irene G. Brasurel//<7. Debt. Marie CarriganChicago Sales Francis S. Cronin__:___ Baltimore Sales .Oakley F.skridgeVia Debt. Edward A. Herbert__________ Mfg. Debt. Edgar W. Holton_________ --Mia. Dept. Gilbert S. Waldron---------------Mfg. Dept. TEN YEARS AUGUST Helmer A. Abramson..Detroit Research Durward E. Rossman_____ Detroit Eng. FIVE YEARS John S. ColeBaltimore Sales Raymond H. Hill______ Administration Martha A. Hoi.ahan___ Administration Charles E. Smith______ Chicago Sales Lida C. Sparks-------------------- Mfg. Dept. Page seventeen ETC 21999 f The World s Most Precious Element Builds Eight"MiIe Highway X the rim of the Arctic, again it is the fuel for the new high O where the midnight sun speed tug, Radium-Express, put shines for twenty - four into service this Spring as an auxil hours a day during the brieifariyn to the Bear River tugs and tense summer, lies the eight-mile barges which take in supplies and long stretch of highway which is an machinery and bring out radium important and vital link of the vast ore. transportation service that brings Eldorado radium mine lies on the Canadian radium to the outside South shore of Great Bear Lake, world. And it is another phase in 1,140 air miles from Edmonton, this unique industry, in which Ethyl Canada, and nearly 2,300 miles by plays a leading role. water. The ore is carried out to Just as Ethyl Gasoline is used by Waterways, Alberta, by water; then the Silver-Radium Express, giant by railway to the company's refin freight plane which bears fresh food ery. 1.500 miles still further away all year 'round to the 125 miners at Port Hope, Ontario. This water isolated at Eldorado (see Oct. 1937 route is treacherous, having danger "News"), so is it the fuel for the ous rapids and shoals and is only two trucks which constitute the only open to navigation about three traffic on this northern road. And months during the Summer. The worst rapids are in the Bear River which are called the St. Charles and boats can only operate ARCTIC HIGHWAY--Caribou, bear and giant moose are regular travelers along this road which looks like any rural route in the older areas of America. Two trucks are its only traffic, operating during the Summer season under the midnight sun, 24 hours a day. It is the most northerly road in the Western Hemisphere, handles the incredibly rich ores of the Eldorado radium mine on Great Bear Lake. Page eighteen Berry is Canadas best-known air plane pilot, holder (1937) of TransCanada trophy for "greatest contri bution to Canadian aviation . . . " now retired from the air to become managing director of Northern Transportation, operator of 24 tugs and barges, several trucks, on world's longest waterways system, the Mack enzie. As a man who has flown a half-million miles over barren lands of North West Territories, effected thrilling rescues a dozen times of priests, trappers and prospectors trapped by ice, he is Ethyl enthusi ast. All Arctic flying is on Ethyl fuels. ETHYL NEWS ETC 22000 above and below them. The eight miles of road which has been built around this dangerous point con nects the upper and lower parts of the stream. The two trucks, one a Ford V8 and the other a White, often meet moose, caribou and bear on the road and so fascinate the Eskimos and Indians that they often come hundreds of miles to see them. The trucks operate day and night during the short season but require no headlights due to the 24 hours the sun is above the horizon at this time of year. In addition to the tugs and trucks, another unit forms part of the sys tem. It is the eight miles of twoinch pipe which also circumvents the St. Charles Rapids and through which is pumped the diesel fuel oil which runs the mine machinery. This oil comes from the wells of Imperial Oil. Ltd. at Fort Norman and 200.000 gallons are used at the mine. It is brought to the foot of the rapids by tankers where it is stored to be pumped to other tanks above the rapids as needed. From there it is shipped by other tankers and carried the 300 miles across the lake to the mine. These same wells of the Imperial Oil, Ltd. likewise serve all the mining operations fur ther south at Yellowknife. Outpost Island. Slave Lake and Gordon Lake, where gold has been struck in rich quantities. Photos courtcsv Xorthern Transportation Co., CROSSING VP THE RAPIDS--Eight miles of white water, known as the St. Charles Rapids, cut the Bear River into two sections, render marine transporta tion almost impossible. So a road was built, eight miles long, and two trucks operate over it, linking the barges which function on the two sections of the river. Trucks use Ethyl gasoline. So universal is Ethyl's use in the Arctic that Indians and Eskimos believe all gasoline is red. TRAIL'S END--This is what can happen to a road in Canada's North West Territories. Land in the delta areas of the vast river systems (Mackenzie, Atha basca, Peace, Slave) is boggy, weakened by terrific frost penetration during 60 below zero Winters. This road is the portage route around the Rapids of the Drowned on the Slave River, between Port Fitzgerald and Fort Smith. Petroleum "Brain Trust" Saves U. S. Motorists $600,000,000 Annually (Continued from Page I) At close range, the work of the laboratory man. ever in search for more efficient processes and meth ods. seems prosaic and uninterest ing. They may spend many months and many thousands of dollars in the study of corrosion of distilling equipment and engine parts or methods to remove certain undesir able substances from their product. Patiently and faithfully the scien tists work on one detail at a time but when those details are viewed together in broad perspective, their importance is understood. When their collective result, measured in billions of dollars in savings in costs to the public, is visualized, the work of the technologist takes on real significance. Research engineers are discon tented men. Not that' they do not enjoy their work, but they are never satisfied with their accomplishments. They devise means to transform petroleum molecules into other mole cules more suited to the needs of modern engines in improving mate rials of which the engine is made or changing engine design so that greater power may be obtained from a given amount of fuel. Hav ing accomplished that, they still strive to improve their methods. They spend many millions a year in their experiments and the com panies gladly foot the bill, knowing that such investment in research is money well spent. Every dollar spent in research by the petroleum and automotive in dustries has added many dollars in purchasing power to the American public in lower prices and improved products. JULY --AUGUST, 1938 Page nineteen ETC 22001 4'>/jiS* ' >; Upon the arrival of the troops one entire block was reserved for the parking of their equipment. This privilege was extended through courtesy of the Baltimore Police De partment. Instructors of the V. S. Army Transport School examining display panels at Ethyl Motor Clink in Baltimore. The panel at the left shows the distillation of crude oil and components of Ethyl Fluid--a special exhibit at the Clinic. Standing from left: Capt. Ricamore: W. ]. Ryan of Clinic Staff; Major Atwell and non-commissioned officers. R. ]. Coveney, Clinic Mgr., J. G. Martin, Mayor Heiselman, and M. A. Taylor Boston Div. Mgr. Ethyl Host to Army Transport Men ACH year the U. S. Army se E lects certain motor transport men from the various posts this fuel, he indicated that the Mo throughout the United States andtor Transport Division of the Army sends them to Camp Holabird, would be forced to use machinery Kingston, N. Y., Mayor Gives Ethyl Clinic Official Welcome Maryland, to take part in an exten of a much lower standard. Inci- X the old Hudson River town sive training program which in dentlv Major Atwell has spent sev where stands the first capitol of cludes the complete servicing of the eral months at the Ethyl Detroit the Empire State, Mayor Con i motor truck and its use as a primary Laboratories and therefore has first rad J. Heiselman, Kingston Chief means of transportation. These hand information on the subject. executive, welcomed the Ethyl groups are divided into three class- At the conclusion of the meeting Clinic at a dinner at the Hotel Gov ers; the Officers Class, the National those attending remained for quite ernor Clinton on the evening of Guard Class and the Enlisted Per some time inspecting the equipment July 5th. The Mayor's official sonnel Class. In addition to these and in asking questions. Camp greetings were extended to Mr. J. men. many foreign countries are Holabird has in its possession a G. Martin, Director of Ethyl's represented by their own military water brake dynamometer and con Clinic program and Boston Divi attaches. sequently much interest was shown sion Manager. M. A. Taylor, both During the past three months, the in the Clinic's electrical equipment. of whom had made a special trip to school has been conducted exclus During this period. Colonel Car- Kingston for the occasion. ively for the enlisted personnel and modv, commandant of the school, In the course of his remarks at as a fitting climax to their extensive expressed the thanks of the Motor the close of the banquet, Mayor studies the entire group travelled Transport school and of the U. S. Heiselman said: "We are happy to by convoy to Ethyl's Baltimore Di Army for "such a fine program". play host to the engineers who are vision Clinic where a special meet The order was then given to board making such a great contribution ing had been arranged for them. the trucks and the group was con to automobile transportation. I de Major Atwell opened the program voyed back to their headquarters. rived considerable benefit from the' by speaking on the important part The importance of the meeting lecture which Mr. Martin gave and that the Ethyl Corporation was is stressed in view of the fact that although I am a banker and not an playing in the development of fuels these men are now returning to automotive engineer by profession, for use by the United States Army. their various home posts which are I learned a lot about motors, fuels, In plain words, the Major stated scattered throughout the United motor knocks and the other mys that the fine up-to-date equipment States and some to foreign service. teries which are mysteries to me of the Army was made possible By this means the story of the Mo but not to you. I welcome the Ethyl only through the cooperation of the tor Clinic will be carried to those Clinic and want you men to know Ethyl Gasoline Corporation in de places throughout the world where that you are guests and we as hosts veloping a superior fuel. Without American Troops are stationed. are at your service." Page twenty ETHYL NEWS TC 22002 The lure of Spring calls motorist nomads to flower-spangled slopes. These trav elers have deserted the highway which winds through the colorful Antelope Valley of California and have parked their car hub-deep in a field of golden poppies. Nature Puts on Annual Flower Snow San Joaquin Valley Riot of Color 4,000 teet, is a common occurrence. But it takes horsepower, and man power, to keep the wheels of the tank trucks turning and the pumps from going dry. Time cannot he wasted on the long hills, or the end less line of cars will be held up and the slow truck and its owners will incur the ill will of the motorist. In increasing numbers the deliv ery trucks are switching to Ethyl Gasoline, to give them the utmost in power, so the work will speed up, and so traffic will be hindered less. The entire fleet of Martin and Monan, Signal distributors for all that area, has been converted to Ethyl, with a marked saving in time, reduction of low gear work, and in creased all round efficiency. As a result of the experience in tneir own fleet, Martin and Monan have set to work to sell Ethyl Gasoline. With their enthusiasm for the product in duced by facts uncovered in the op eration of their equipment they are really "going to town" in their sales efforts. Many of their regular cus tomers are now getting a "better run for their money". ACH spring the colorful flower of visitors. Even the fields are dot E fields of Kern County, Cali ted with people who must have their fornia, stretch out for miles in impression of beauty and fragrance vivid blankets of orange, yellowa, t first hand. pink, blue and lavender under cloud The local oil companies publish less skies. Travelers coming down special wild flower books and maps, into the San Joaquin Valley over to familiarize their patrons with the the famous Ridge Route from Los different varieties, and guide them Angeles wind out of the Grapevine to the more choice locations. Every Canyon to the straightaway which service station has its sign, "Wild leads down the slope of the valley flower information", and to keep floor to Bakersfield, 32 miles away. stocks of gasoline available so sta There they find no towns, nor smoke tion pumps will .not run dry, the from factories, nor other evidence gasoline delivery fleets work from of the disturbing hand of man ex morning to night over the week cept for the tree shaded highway ends. On some Sundays, a quarter which leads out through rich pasture of a million cars come over the lands, where herds of white-faced Ridge from Los Angeles, the trip cows graze knee deep in a riot of generally covering between 300 and bloom. Truly, it is the greatest 400 miles and the gasoline con flower show on earth. sumption on these week-ends is Each year hundreds of thousands enormous. The area covered in of visitors swarm over the pass from cludes a great many miles where Los Angeles, and up from the raisin there are neither towns nor bulk and fruit areas in the heart of the plants, yet the remote service sta valley. Many come from San Fran tions located along these roads must cisco and from places still further be kept supplied. A forty mile de away -- every highway and every livery trip, climbing from 250 feet side road carry an endless stream above sea level to an altitude of A young member of the Ethyl family, Dana Abell, son of Pacific Coast Division "News" correspondent, sitting in a sea of wild flowers which stretch to the horizon. One of Martin and Moran's powerful trucks fueled with Ethyl about to start on a reg ular delivery route. JULY--AUGUST, 1938 Page twenty-one TC 22003 Reading the announce ment of the fight broadcast at the Ethyl Motor Clinic in In dianapolis are shown from left: R. B. Kin caid; Alden Dinsmore, Buick Service Repre sentative, Indianapolis; W. R. Kraft, Pres. Monarch Motor Co. and K. E. Highly, Ser vice Manager Mon arch Motor Co. Buick agencies as well as from six other cities within a radius of sev enty-five miles. In the accompany ing illustration is shown one of the billboards which was employed to publicize the meeting and the fight broadcast. This particular board was at the Monarch Motor Co. of Indianapolis. Service Manager Appreciates Clinic May 26. 1938 Mr. Ray Faller Ethyl Gasoline Corporation 120 W. Second St. Ethyl Clinic Holds "Fight" Dayton, Ohio Dear Sir: Some time ago I was extended Party in Indianapolis the privilege of attending one of the Ethyl Clinics in Columbus, Ohio. ARLY in June the Chicago Di E vision set the date for a Buick Night at the Ethyl Motor Clinic, showing in Indianapolis, for the 22nd of the month. This turned out to be the evening when the Buick Company was sponsoring the broadcast of the world's heavy weight bout between Joe Louis and Max Schmeling at the Yankee Stadium in New York. About a week before the meeting was to be held indications were that the at tendance would probably be small, due to the unfortunate conflict of dates. With the cooperation of Mr. R. B. Kincaid. Cincinnati Zone Ser vice Manager for Buick. it was de Before entering his training camp the "Brown Bomber" evidently had his mind on "tune-up for extra power". Here he is 'shown at Scotty's Service Station in Pitts burgh on the occasion of an Ethyl demon stration there. On his right is Ethylman Gel Howell who, with Redge Bushell, con ducted the demonstration. cided to try and capitalize on the situation. Mr. Kincaid supplied a On this occasion my entire staff of mechanics attended with me. Since that time I have had a good oppor tunity to see if the tune-up proced ure brought out at this meeting could successfully be used. I am well satisfied with the progress and the good that the mechanics have been accomplishing due to the actual demonstration which was given at the Clinic. I thank you and the Ethyl Cor poration for the interest and ex pense they have put forth in order to bring about peak performance and economy from our present day engines. Very truly yours, The Smith Motor Sales Co. Gilbert Cheetham Service Manager list of dealers in the Indianapolis area and a telegram was sent to each one inviting him to hear the Buick Broadcast of the big fight over the Clinic's address system be fore the meeting. In addition, spe cial billboards were prepared tying in the Clinic meeting with the fight broadcast. As a result of this piece of op portunism an excellent audience was secured at a meeting which other wise might very possibly have been a failure due to the circumstances. In attendance was a good represen tation from the two Indianapolis Pennsylvania Farm Bureau fieldmen from the western part of the state inspect equipment on the stage of the Ethyl Motor Clinic in Pittsburgh. Shown sixth from left in fore ground (dark trousers, arm resting on fuel pump) is H. S. Agster, Manager of the Pennsylvania Farm Bureau. M. P. Murdock, Clinic Manager, is standing at extreme left and next to him is A. B. Swearingen, manager of the Warren Blending Plant of United Cooperatives, Inc. Page twenty-two ETHYL NEWS ETC 22004 led the lio. of ice Gr ad ing am ,nd ive ual at or- ler ice lav ^o. am ^er nent fore- the left iited WS Louisiana State Police Courtesy . . . Loyalty . . . Service HIS is the motto adopted by Tthe men in blue who comprise Louisiana State Police Force. It is the slogan uppermost in the mind of General Louis F. Guerre, Superintendent of the Department and a watch word of the one hun dred and twenty uniformed officers under his command. The extensive program carried on during the past two years since tlie department was created has built up a highly efficient organiza tion. This training included high way patrol, safety work, criminal investigation, finger printing, labora tory tests, gangster hunts, tech nical laboratory work and instruc tion of Louisiana peace officers. Working out of eight district sta tions and four sub-stations, seventysix motorcycle police patrol more than 9,500 miles of the State's High General Louis F. Guerre in com mand of the 125 uniformed officers which make up the State force. ways. The night patrol cars with two patrol men in each car work out of five of the main stations and A training division, under Cap tain Cave, is maintained, with a full course in instructions which must patrol 3.500 miles of the State's be passed by all men in the Depart highway nightly. More than $425,- ment becoming police . officers. It 000 was collected during the past covers four courses of twelve weeks year from violations, such as im proper licenses, overloaded trucks, and penalties for cancelled plates, due to the activity of these highway patrol officers. each. Special classes qualify men for the office of Lieutenants and a more advanced course for the eight per manent Captains. During 1937, the Department traveled over a million and a quar ter miles in patrol cars and on mo torcycles and consumed some sixty thousand gallons of Ethyl Gasoline. Courtesy -- Loyalty -- Service is the slogan of the men and Ethyl, which is used exclusively, adds the fourth. Performance -- for their equipment. JULY --AUGUST, 1938 Page twenty-three ETC 22005 A\ Annual Ethyl-Agency Golf Match X the longest day of the President Earie Webb, who was O year--June 2ist--a group of Ethyl men spent the day in Chicago, telegraphed his regrets at not being able to attend this year. at the Blind Brook Golf ClubM, ra.s E. M. Clark, of the Board, led guests of Bruce Barton in the sixth the Ethyl delegation which included annual Ethvl-BBD&O tournament. Coard Taylor, Julian Gonzalez, It was a fine, clear, sparkling day Ralph Champlin, Bob Jordan. Harry and every one had a lot of fun. Kaley, Paul McElroy, Ben Loder, Mr. Loder, of our Legal Depart ment, won a beautiful golf bag for the low gross score of 83. Another bag went to Mr. Hufnagel, of the agency, for the low gross in Class "B". Low net prizes--folding oc casional tables for tea or cocktails --went to Mr. Barton in Class "A" ! The host--Bruce Barton. Paul McElroy and The Murphys, Dick and E. M. Clark enjoys the eve .. !l "Lex" Chiquoine wish each other luck for the John. Across the table, reading clockwise, ning breeze on the verandah after the match. morning round. Messrs. Donohue, O'Donnell, Kaley, and Hufnagel. fi: i> ?1 *1 Ed Downs wins the prize for endurance. Coard Taylor watches a long, one fly from the i ' . 10th. Bob Jordan "tears the cover off it" on the first. C-. Pick-up foursomes played a qualify Jack Martin, both Dick and John (after he and Mr. Bushfield had ing nine holes in the morning to Murphy, Julian Frey, Lou Volz, flipped a coin over a tie score) and determine the match foursomes for Russ Weston, Russ Schell, Ed to Jack Martin in Class "B". The the afternoon's 18. The luncheon, Downs and North Clarey. Bruce foursome prizes -- hammered alum and the dinner at the end of the Barton captained a formidable team inum trays and leather cigarette day, were served on the open ver composed of the Messrs. Durstine, boxes -- were split between the 1 ' 1 andah overlooking the 18th hole. At ten in the morning the first Chiquoine, Danforth, Gouge, Bush- Ethyl men and the agency men, as group teed off, with Class "C"-- field, Jones, Bliss, Scharps, Canda, the tournament was a draw. the novice foursome who had never played before--leaving in a cloud of divots an hour later. Working dog gedly around the first nine just in time for luncheon, this group turned Donohue, Hufnagel. Newman, Hay ward, Yelsey, O'Donnell, Pryor, Costa and Carlev. A1 Strasser, who came to scoff but remained to play with his camera, took several of the The outstanding prize of the day went to Ed Downs, who rolled up a fantastic total somewhere in the 200`s: a huge and gorgeous horse in some mighty scores. pictures used in this article. shoe made of vegetables. Page twenty-four ETHYL NEWS ?sf ETC 22006 m NEWSBRIEFS Departbag for \nother of the n Class ng ocjcktails .ss "A" evedah l had ) and . The alumarette n the .n, as t e day d up :i the .orse- EWS After much discussion as to the iden tity of these two it has been determined that the pipe smoker on the left is Ethyl's Tennessee representative. Stonewall Jackson Warner. The other is just a chance acquaintance. The state laws of Tennes see, confirmed by the famous Dayton trial in which Bryan and Clarence Darrow participated, prohibit the suggestion that the two have anything in common other than a mutual interest in the Ethyl demonstrator. , , , We welcome to the Ethyl family Bernhard Weyhraucs who recently joined the Ac counting De partment in the Graybar Build ing. Bernhard took the La Salle Account ing Course and also studied at Pace Institute. He has been connected with the automobile industry for approximately twenty years, having been with the Buick Motor Company from 1919 until 1933 when he became as sociated with the Pontiac Motor Com pany. He assumed the duties of Business Management Clerk at Pontiac until June of this year when he left them to join the Ethyl Gasoline Corporation. Bernhard is married and lives in Long Island City. , , f We take great pleasure in in troducing our new Western N e w York State represen tative, Harold R. TenEyck. Harold can be added to our list of M.I.T. grad uates, having received his en gineering degree in 1923. Of par ticular interest is his fleet operating ex perience of seven and one-half years. Harold is single and will make his head quarters in Rochester, N. Y. The Chicago Division an nounces a new addition to their branch of the Ethyl family in the person of Frederick M. Ahrens who joined the or ganization on June 16th. Fred a native of Ne braska, has been connected with the automotive industry since 1929 when he became a student in the General Mo tors Institute of Technology at Flint. Since then he has served in various ca pacities with General Motors in both technical and sales divisions, being as sociated with Cadillac and later Oldsmobile. Most recently he was with the Service Department of Oldsmobile in Philadelphia. He has taken over the du ties of a field representative for the Division. Mr. and Mrs. Alan Tully pho tographed on December 2nd, 1937, immedi ately after their marriage. The reception was held in the gar den of Mrs. Tully's mother in Victoria, Australia. Alan explains his rather grim ex pression in two ways--one was the bachelor dinner 'the night before and the other a recent eye operation. Mrs. Alan Tully (former ly Lady Kingsford - Smith) and her sister, immediately fol lowing the cer emony. These are the first of Alan's wedding pictures to reach us and we cer tainly approve his choice. Another proud father among our ranks! This time he is Gordon Conner, our Montreal representative. On June 11th, at the Royal Victoria Maternity Hospi tal in Montreal. Mrs. Conner, the for mer Marie Papineau, presented Gordon with a son--their first-born. The To ronto office can't resist making the re mark that while Gordon is subject to the French influence he is evidently no "Papa Dionne." We send our most hearty congratulations to Mr. and Mrs. Conner. We think this is a picture of pretty swell cooperation. Here you see a very attractive bride of a few months taking time out to pose with a Fire Chief Ethyl pump and, incidentally, her husband, Dwight Andrews. A very excellent way of presenting your wife to the Ethyl family, Dwight. iii We welcome to the Ethyl family Frank M. Jobes who join ed the staff of the Tulsa Divi sion as Fleet Engineer. Frank received his ed ucation in the public schools of Escondido, Cali fornia, at the University of Michigan, from which he was graduated in 1927 with a B.S. de gree in Mechanical Engineering. Following the completion of his tech nical education, he was employed for six years in experimental engineering work in the Chrysler Engineering Department. One year was spent in Diesel Aircraft en gine development work with the Emsco Aero Engine Company of Bell, Califor nia, from 1929 to 1930. In 1934 he en tered thefleet service workapplying preventive maintenance, etc., to the fleet of The City Baking Company of Balti more. Since 1936 he has been doing con sulting work of this type. iii A. P. Stover, Assistant Manager of the Manufacturing Dept., sailed on June 7th on the lie de France for an extended trip abroad in connection with Ethyl's manufacturing activities on the Conti nent. Mr. Stover's itinerary includes visits to England, France and Germany. iii Belated congratulations to Mr. and Mrs. Walter E. Reitz who were married on May 21st. Mrs. Reitz is the former Marian E. Hofstetter of the Baltimore Division. She has been with us since January. 1935, and will continue with the Ethyl family. i1 i Word comes to us from the Detroit Gasoline Testing Laboratory that an other confirmed bachelor has been con verted to the idea of matrimonial bliss. On June 4th Donald Harper Pulleyblank and Elizabeth Agnes Anderson were married at Adrian, Michigan. Our congratulations and very best wishes. ! 1 HAT was "long distance" fly Ting in 1910! A 310,000 prize offered by the New York World inspired Glenn Curtiss to make the first long dis tance flight in the Western Hemi sphere--Albany to New York-- 143 miles! When the special train that accompanied him had diffi culty in keeping up, aviationsounded a warning that all land transportation must look to its laurels. Last year, three Russians flew from Moscow to Portland, Ore gon, to set the present all-time longdistance record of6,359 miles. Between Curtiss' flight and that of the Russians lay 27 years of re search and development to im prove the inseparably linked fuel and engine. Between the Russians' flight and the long distance record 27 years from now lies the same relentless program of research for the betterment of fuels and engines. That is why Ethyl engineers, along with aviation engineers, are working continuously on further fuel and engine development. Ethyl Gasoline Corporation, Chrysler Building,New York,N.Y. ETC 22008 "WE MUST KEEP UPPERMOST IN THE MINDS OF THE AMERICAN PEOPLE THAT FREEDOM OF PRESS, FREEDOM OF RELIGION, FREEDOM OF SPEECH AND FREEDOM OF ASSEMBLY ARE THE FOUR CORNERSTONES UPON WHICH LIBERTY RESTS. WE MUST MAKE IT PLAIN THAT IF ONE OF THESE CORNERSTONES IS DEMOLISHED, THE OTHERS WILL CRUMBLE. FREEDOM OF THE PRESS CANNOT BE DESTROYED IF WE WANT THE OTHER FREEDOMS TO EXIST. THE SAME IS TRUE WITH THE OTHER FREEDOMS--EACH DEPENDS UPON THE OTHER. LIBERTY IN THE UNITED STATES CAN ONLY STAND ON SOLID PILLARS.' --Arthur Hays Sulzberger ETC 22010 Sound Business Management w America s Success HIS country always has had unlimited basic wealth in its natural Tresources. Yet for hundreds, yes thousands of years, they laid unused by the peoples who dwelt here, which illustrates that, despite the fact t that all wealth conies from the ground, it will always stay in the ground { unless developed. Likewise, capital in itself never created anything. A dollar in a safe deposit box is capital, but brings nothing to our common welfare for a buried dollar is actually less useful than the song of a bird. * Labor in itself is not creative. A man may dig in loose sand all day, yet his hard and consistent labor accomplishes nothing. China labors HE harder than any other nation, yet is one of the poorest. If neither land, capital nor labor develops our welfare, what, then, is OF the thing that has made this country the most successful of all ? There can be but one answer and that is "MANAGEMENT", which takes land, which takes capital and which takes labor, combines it with OF i ICH )NE ILL rED ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors ideas and action and makes wealth--health and happiness. The reason that America leads the world is because it has been able to raise more efficient managers to the acre than any other country and in that fact lies our assurance of future national security. **** One of the main accomplishments of these same business managers has been to create surpluses in their organizations, thus putting them in a sound financial position and assuring a continuance of operation in less prosperous times. But unfortunately whenever a period of business inactivity like the pres ent repression sets in, business critics are wont to demand of industrial leaders that they dip into reserves to pay wages and keep workers employed. On every hand there are efforts to convince people that Industry has large accumulations of cash and securities that could be turned into pay rolls. This is not the case. Let us suppose, however, that Industry decided to liquidate its reserves and surpluses and turn them into wages. According to the latest figures of E IS ON [LY Correspondents J. A. COSTELLO ....................Atlanta F. S. CRONIN ....................... .Baltimore D. S. FLYNN................................ Boston A. B. WYRICK ................ Chicago R. R. FALLER ...........................Dayton H. L. NIXON..................... Kansas City CARL ABELL...................... Los Angeles R. L. GOLTZ............................ New York J. N. FITZGERALD .............. .Toronto H. C. DEES........................................ Tulsa R. K. SCALES........... Engineering Dept. the Bureau of Internal Revenue manufacturing industries now have sur pluses aggregating $14,000,000,000. Their annual payrolls aggregate $13,500,000,000. In others words manufacturers would have to dispose of their entire surpluses lock, stock and barrel to carry payrolls for only one year. If they decided to use only their cash and Government Bonds for such a purpose, it would last about four months. Many noted economists have long since predicted certain bankruptcy for American Industry if either course were followed. Who would want to see that happen? Certainly not the men, women and children with savings accounts, whose savings are re-invested in private enterprise, nor the holder of a few bonds or shares of stock in private industry, nor the millions of Americans whose life-insurance policies are backed by securities in private enterprise. ARTHUR P. STOVER ...... Mfg. Dept. J. C. POPE . Gasoline Testing Dept. HUBERT FOSSETT.......... Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION UNLESS IT IS A COPYRIGHTED ARTICLE. VOL. 5, No. 9 IN THIS ISSUE Sound Business Management America's Success A Hobby That Has Lived For Three Gen* erations The Blue Water International Bridge Nears Completion The Horseless-Carriage Makes Its Appear ance Again in Helena, Montana Citizens of Jackson View Mississippi's New Highway Patrol Garage Organization Starts Own Tune-Up Class New York World's Fair Mecca For 1939 Travel Allen Tune-Up School First Graduation Motorcycle Club Visits Des Moines Clinic Yellow Cab Company Entertains at Cleve land Motor Clinic Iowa's Governor Opens Ethyl Clinic in Des Moines Tractor Performance Dramatized For In diana Farm Bureau Unique Exhibit at Michigan Petroleum Ex position Ethyl's Baltimore Division Clinic Has Pre view Activities at Pacific Coast Division's Motor Clinic President Earle W. Webb Presents Service Pins to Ethyl's 5 Veterans Service Awards North Carolina Representative Winner in Pure Oil Contest Ethyl Man Elected to Famous Club Newsbriefs ETC 22011 For over seventy-five years elk have roamed at will beneath these beautiful trees on G. Eluood Bonnine's estate near Vandalia, Michigan. Many of them are descendants of the original herd. A Hobby That Has Lived For Three Generations X the course of their various field the herd by breeding and adding I activities Ethyl men frequently dig new stock. Many have been sold to up an unusual story. Such was private game fanciers and back in the case when Mr. Bond Hedden, 1869 King Victor Emmanuel of Tractor Engineer of the Chicago Italy purchased a large buck and Division recently visited a fifteen had it shipped from X'ew York on hundred acre farm just outside of an Italian warship for the royal Vandalia, Michigan, owned by Mr. park. Today the present Mr. Bon G. Elwood Bonnine. He is of old nine reserves the same 40 acres with Quaker stock originally from Penn its natural water hole and venerable sylvania and the estate has been in old trees for his now sizeable herd. his family for the past eighty years. During the winter the elk eat hay During the Abolitionist days Mr. but in the summer are allowed to Bonnine's grandfather and some of forage for themselves. Mr. Bonnine his neighbors aided in the move says that he once tried feeding them ment of smuggling slaves from the oats but "they refused to eat the Ohio River, via the ``Underground Railway", as it was termed, north ward to Canada. Still standing on the farm is an old barn which served as one of the chain of "stations" on the "railroad" where the run away slaves found shelter during the daytime, continuing their flight under cover of darkness. Aside from running his farm, Mr. Bonnine operates a large tourist ser vice station where DX Ethyl is sold and he is also the local agent for the Oliver Farm Equipment Sales Co. But perhaps of chief interest is a most unusual hobby which he inherited from his great-grandfath er. one Isaac Bonnine, and which has been carried on by succeeding generations. More than 75 years ago old Isaac got the idea of starting During the abolition ist days many south ern slaves found shel ter in this old barn during their flight to Canada and the North. an elk farm. He secured a buck elk and a doe and gradually increased stuff. They are lively fellows", he says, "and will give photographers trying to get close-ups, a run for their money." Only one sultan may rule in the elk harem and therefore from time to time the older buck must be shot as his supremacy is challenged by a younger animal. Otherwise it would mean duels to the death. On occa sions bucks have been slain to pro vide banquets for the B. P. 0. E. lodges in nearby cities and their heads and antlers are in great de mand for the Elk's temples of Mich igan. Some of the animals develop an antler spread of five feet. The present father of the herd is a mag nificent specimen and was pur chased two years ago from the famous Dryant ranch in Montana. Of the over 1500 acres comprising the estate about one thousand are under cultivation. The crops include corn, wheat and alfalfa. Mr. Bon nine prides himself on the fact that his farm has long been known for the progressive methods employed and the use of power farming equip ment. Their first tractor was put into use in 1919 and here also was operated the first combine in the ter ritory. Today we find there modern tractors with rubber tires, high com pression and powered with good gasoline. Mr. Bonnine operates a large tourist service station and is also agent for Oliver Farm Equipment. He uses and recommends lead ed gasoline for his high compressioned tractors. Page tuso ETHYL NEWS ETC 22012 ne he phers n for n the time shot by a vould occa> proD. E. their it deMichivelop . The magpur.1 the tana, rising d are tclude Bont that .n for >Ioved equip ts put o was le tertodern 1 coingood i j operates service is also er Farm le uses ds leadfor his essioned The Blue Water International Bridge Nears Completion HE United States and Canada Montreal, Niagara Falls, Buffalo, Twill forge another link in the Boston and other eastern points. friendly relations existing be This route not only offers the tween these two great Englishto-urist and business man the quick speaking nations early this fall when est and shortest way from east to the Blue Water International Bridge middle west but also the most con is opened across St. Clair River, be venient. Traffic congestion in big tween Port Huron, Michigan, and cities will be avoided and as a re Sarnia, Ontario. sult commercial traffic will turn to Construction work on the Bridge this route as a time and money began June 23rd, 1937, and the saver. completion of American and Can The cantilever main span of the adian approaches and the main span Bridge is 1,576 feet long. Of this has been set for early September. stretch of steel and concrete, 150 Erection of the bridge is under feet above river level, 871 feet are the supervision of the State Bridge between the main piers at the Amer Commission of Michigan and the ican and Canadian edges of St. Clair Ontario and Michigan highway de River. The overall length including partments. It will be part of the di plazas is 8,020 feet. agonal highway from Chicago and Anchor arms of the main span middlewestern points to Toronto. which balance the section above the water extend 326 feet inland from the river edge on both sides of the stream to anchor towers, weighted by 500 tons of concrete. The weight of the anchor towers plus that of the concrete is sufficient to counter act the weight of the cantilever arms and the suspended span over the river. The American approach is 2.301 feet long while that on the Can adian side extends 2,657 Ret. Both are nearing final stages of construc tion. The main span built from both shores to the center of the river and joined on June 1st, 1938. will be completed before Labor Day. This span, as well as approaches, to be painted aluminum, will form a picturesque skyline against a back ground of blue water. General view of the Blue Water International span showing both Canadian and U. S. approaches. It will be part of the diagonal highway from Chicago and middle western points to Toronto, Buffalo and other eastern cities. JEWS SEPTEMBER, 1938 Page three ETC 22013 w< [' r.- One of the old Mitchell cars in front of the Parker Morelli establishment in Helena who took over the property where these old cars had been stored for many years. Note the one-man top, double rumble and prestolite tank on running board for headlights. Tke Horseless-Carriage Makes Its Appearance Again in Helena, Montana OME 30 years ago Mr. A. D. tions and left them behind. Hills, S Mitchell of Helena. Montana, ruts. sand, mud or clay--it's all the had the local agency for the same--the Mitchell goes straight Mitchell automobile, the manufacahead. When you drive the `Show- ture of which has long since been me' car all roads take you to your discontinued. Following his death journey's end. a few months ago it was discovered "Claims for the hill-climbing, that several of these ancient cars mud-defying, sand-defeating quali were stored in the rear of his shop, ties of the Mitchell car are not based one of which dated back as far as on shop theories, but on road per 1908. In the settlement of the es formances. tate his widow disposed of them as best she could. Those that would run were bought by local people for advertising purposes and today may ir be seen on the streets of Helena. Mr. Lyold Dickey and Mr. S. M. Simmons, who each purchased one of the old models, have given us some interesting facts about their performance and what the manufac turer claimed for them at the time they were offered to the public. Mr. Dickey, when interviewed, said that he could get about nine miles to the gallon out of his car and that Mr. Lloyd Dickey fuels his ancient Mitch ell with modern Ethyl "to improve the performance". The car will make 35 miles an hour. it would go at the amazing speed of 35 miles per hour. One of the accompanying illustrations shows Mr. Dickey fueling up with Ethyl and he stated that he was putting it in the tank so as to "improve the performance". The Mitchell sales manual for 1909 printed the follow ing concerning the new models: An up-to-date con vertible of two dec ades ago parked in a Helena main street. "The Mitchell for 1909 is `right off the road'. It has come through the worst road conditions that exist anywhere. It has met these condi- "Every ounce of Horse Power in a Mitchell is immediately available for the road in front of it, no mat ter what it may be. Don't hesitate --don't doubt, but go ahead. That's what the 'Show-me' car is for. "It has the qualities you want in a motor car--comfort, speed and certainty of performance." Ed. Note: Safety was a talking point in those days, but in a differ ent manner. "Heavy cars cause great tire ex pense and tire expense is impor tant. These cars (other makes that are heavier ) take more fuel and oil. All bearing surfaces wear out much quicker. All Mitchell cars go as fast as it is safe to drive. Why pay the extra cost of going faster--and run the risk of accident. Ride in a Mitchell. Go as fast as you ought to.'' Specifications of the Mitchell 20 for 1909 Motor --4x4:20 H.P. Transmission --Selective Wheels -3-'" x MA" Wheel Base Springs --9-" --Special spring suspension mak ing an ideal easy riding car. Ignition --Jump Spark (Magneto $100 extra) Color Capacity --Mitchell Blue --Two Passengers Steering Wheel Black Ebonite Finish instead of Stain Page-four ETHYL NEWS ETC 22014 I'm 'ey' ri 1 ^ ....."U in ble atate it's in .nd :9 cr- >rlat >\L ich as ay nd ta * 'lit | 20 ikisy 0 s of 'S Jli. ./>*** ' teku , # * Governor of Mississippi, Hugh White, presents Major T. B. Birdsong, Director of Public Safety and head of the High way Safety Patrol, with his commission, on She debut of the state's new police force. A section of the Missis sippi Highway Safety Pa trol as it paraded through the streets of Jackson on its inaugural day. A section of the new Mississippi State Highway Safety Patrol with the Capitol in the background. Citizens of Jackson View Mississippi s New Highway Patrol MPRESSIVE ceremonies marked 000,000 will be expended in the I the official inauguration of Mis- next two years for similar work. sissippi'sHighway Safety Patrol. The new safety unit made its first This new branch of the State's po public appearance in a parade through lice force was established in con the streets of Jackson to the Capi nection with one of the largest high tol building and Governor Hugh way construction programs under White of Mississippi presented Ma way in the country at the present jor T. B. Birdsong with his com time. During the past two years mission as Commander of the new $42,000,000 has been appropriated ly instituted patrol. The fifty-three for highway development and im active patrolmen and twenty-three provement and an additional $66.- alternates are under the direct su pervision of Chief of Patrol Webb Burke. The preliminary examina tions were taken by about 700 ap plicants and of this number 98 were selected to undergo special training for a period of 30 days under the tutelage of experts from Mississip pi and neighboring states. The equipment consists of motor cycles and squad cars, the former being operated entirely on Ethyl Gasoline. Garage Organization Starts Own Tune-Up Cl ass HE Motor Trades Association Tof Southern California, Inc., is one of the strongest indepen dent garage organizations in United States, basing a large part of its strength on the fact that it has carried on extensive education al work among its members. Its present training activity is a motor tune-up class, under the guidance of Mr. Frank A. Pirn, for many years active in such work in the West and the father of the headlight laws which were passed by many of the states a few years back. The present tune-up class of this association has held two sessions at the Los Angeles Clinic of the Ethyl thGeasoline Corporation. The first of these was for the purpose of acquir ing a basic knowledge of gasoline and the second to make more defi nite application of the knowledge previously gained to the specific problems of ignition, carburetion and performance. The class num bers 82 men and is the third suc cessive tune-up group which Mr. Pirn has trained for the Association. SEPTEMBER, 1938 This Month's Cover Neatest trick in steel history is the erection of the 700 foot Trylon and the 200 foot Perisphere for the Theme Centre of the New York World's Fair 1939. The tip of the needle is sheathed in steel plates made an integral part of the frame work. The remainder of the shaft and the sphere will be covered with stucco. Total cost of the Perisphere and Trylon when completed will be $1,700,000. There are 250,027 rivets in the Perisphere alone and the two structures contain 7,125 pieces of steel. Page five ETC 22015 I'lWMiBUMUiwmiifJf*. J'U1 1J .im fflM M ir. . ; u-- New York World's Fair Mecca For 1939 Travel AMERICA may see in 1939 the greatest mass movement in history when an estimated sixty-million peo ple will converge on Xew York to witness the most gigantic Exposi tion this earth has yet known. Add to this other millions who will form a great westbound Caravan moving toward the Golden Gate Interna tional Exposition in San Francisco Bay and we may expect unparal leled activity in all forms of trans portation. The theme of this stupendous undertaking is "Building the World of Tomorrow" and its purpose is to commemorate the 150th Anniver sary of Washington's inauguration as the first President of the United States on April 30th. 1789. But an other and perhaps the more impor tant object is to promote trade and industry throughout the world by stimulating international friendship The General Motors building, where the Ethyl display is to be located, will be one of the largest and most unusual struc tures ever contracted for at an exposition. The plot on which the exhibit building will be erected is equal in area to two and one-half city blocks and occupies a com manding position in the Transportation Zone. The feature exhibit, which it will house, will be known as "Highways and Hori zons" and has been designed by Norman Bel Geddes. It'will present a living pano rama of what traffic control methods and automobile transportation on the super highways of the future may be like. Visi tors will begin their tour in a spectacular plaza just inside the main entrance. Seated in comfortable chairs, mounted on a con tinuous moving escalator, they will be trans ported over what will appear to be many miles of future express superhighways and feeder roads connecting these highways with present roads. The spectator will have the sensation of seeing things from an altitude of hundreds of feet above the earth while at other times he will view the sights at close proximity. The tour will be climaxed when the visitor emerges from his travel ing chair onto a full-sized street intersec tion extending more than a city block in four directions. This will present a living picture of the architecture, motor traffic regulations and pedestrian facilities of the future. A table model of the building to be constructed at the New York World's Fair 1939 by the Ford Motor Company. The theme of the Ford exhibit will be prophetic of the advances that the United States may expect in Transportation in future decades. The ex hibit will be climaxed by "The Road of Tomorrow," an elevated highway more than half a mile long which will encircle the building. The structure itself will be 510 feet long, 420 feet wide and 88 feet high at its peak. It will be situated in a tract of 6.85 acres. and the furtherance of understand ing among peoples. Facilities are being arranged for an average daily attendance of 250,000 persons and it is expected on peak days, that this number may reach the 800.000 mark. That the huge throng of visitors will not be disappointed is assured by the $150,000.000 or more which is being ex pended for their entertainment. Of Page six ETHYL NEWS ETC 22016 where will be I struc'osition. 'wilding wo and a comMotion ' house, l Hori'dorman g pano?ds and supere. Visictacular . Seated a cone transe many ays and ays with ave the altitude h while ights at limaxed travelintersecilock in a living r traffic - of the -stand ee! for i 250,ted on r may .at the not be $150.ng exnt. Of -JEWS this amount almost one-half will be supplied by foreign nations, the dif ferent states and private exhibitors. The 1,216 acre site, a large part of which is made land, will one day become a permanent city park. 10.000 trees have been planted, many of them fifty feet or more-in height. The wonders of the Exposition will be dominated by the two Theme Center structures, the "Perisphere" or 200 foot globe seemingly sup ported by fountain spray, and the "Trylon", a three-sided needle which reaches "00 feet from its base. Within the "Perisphere" is a vast circular theatre with a revolving walk from which the spectator may glimpse a display portraying the highroad and the City of Tomor row. Practically all the nationally and internationally known industries will either have their own exhibit build ing or elaborate displays in the numerous fair pavilions. Xew York City has its own Si.200.000 "Glass House" almost ready for the plac ing of fascinating exhibits depicting modern municipal service to man. The Empire State is at work on a $1,600,000 Marine Amphitheatre-- an island in Meadow Lake--where will be featured operas, spectacles and aquatic events. The U. S. Gov ernment has erected a Federal Building and a Hall of Nations where foreign governments will ex hibit in part -- a project costing $3,000,000. That it will be a "Na tion's Fair" is assured by the active participation of at least 36 states and The contributions of the petroleum in dustry to modern civilization will be dra matized by one of the most elaborate of the industrial displays at the New York World's Fair. The exhibit which will occupy an area of 65,000 square feet is sponsored by these thirteen companies'. American Oil Company; Atlantic Refining Company; Cities Service Oil Company; Gulf Oil Corp.; Pure Oil Co.; Richfield Oil Corp.; Shell Union Oil Corp.; Socony-Vacuum Oil Co.; Standard Oil Co. of N. ].; Sun Oil Co.; The Texas Co.; and Tidewater Associ ated Oil Co. Hundreds of exhibits housed in the Pe troleum Building, the grounds surrounding territories already listed as exhibi tors and a solid from in the n acre r it and the garden under it will portray all phases of the growth of the industry and how it has made life more comfortable. The building, to be located at the en trance of the Plaza of Light, will tower eighty feet in the air with its base an equi lateral triangle over 200 feet on a side. Constructed of metal in three shades of blue it will catch the rays of the sun and the myriad lights at night making a bril liant spectacle. A spectacular feature of the exhibit will be an actual oil derrick 136 feet high which will be manned by living workers who will demonstrate the process of oil drilling. court of State Buildings is expect ed. Invitations have been accepted by 62 nations, 25 of which are lay ing cornerstones for their own buildings and by the time the gates open on April 30th, participation of the entire civilized world is predict ed. The probable cost of foreign gov ernmental exhibits is estimated at 25 million dollars. Amusements will be concentrated in a 280 acre lagoon-front sector developed as an integral part of the exposition. Foreign villages, "Little Old Xew York" and a "Children's World" are examples of the educa tional type in the area. Rides and newly developed amusements will be grouped in another zone of the section. The Fair is instituting new SEPTEMBER, 1938 Page seven ETC 22017 1. Perisphere and Trvlon UPPER LEFT 2. Central Mall 3. Washington Statue 4. Four Freedom Statues 5. Lagoon of Xations 6. Parade Ground 7. Federal Building 8. Hall of Xations 9. Liberia 10. The Xetherlands 11. Poland 12. League of Xations 13. Horticultural Gardens Page eight 14. Italy 15. Great Britain 16. France 17. Brazil 18. Devoe & Ravnolds Co. 19. Tomorrow Town 20. Arts Building 21. Shelter Building 22. Libbev-Owens Ford Glass Co. 23. Beech-Xut Packing Co. 24. Food Building 25. American Committee for the Jewish Xational Home 26. Temple of Religion 39. Rumania 27. Gas Exhibits, Inc. 40. Russia 28. Christian Science Group 41. Czechoslovakia 29. Y. M. C. A. of N. Y. 42. Japan 30. 'Medicine and Health Build 43. X'ew England Group ing 44. Philippine Islands 31. Consumer Building 45. Court of States 32. The Borden Co. 46. Missouri 33. Fisheries Building 47. Texas 34. Belgium 48. Distilled Spirits Institute 35. Norway 49. Standard Brands 36. Argentina 50. National Dairy Products 37. Canada 38. Ireland Corp. 51. Food Focal Building 52. Continental Baking Co. ETHYL NEWS ETC 22018 \ 4 :> titute >durts Co. JEWS 88. Cosmetics Building 89. Communications Building 90. Business Administration Building 91. American Telephone & Telegraph Co. 92. Radio Corporation of America 93. American Radiator & Standard Sanitary Corp. 94. Apparel & Accessories Associates 93. Johns-Manville Corp. 96. Textile Building SEPTEMBER, 1938 LOWER RIGHT 79. Firestone Tire & Rubber Co. 80. Aviation Building 81. Ford Motor Company 82. Grand Central Parkway 83. New York City Building 84. General Motors Corpora tion 85. Motor Transportation Building 86. Railroad Exhibit LOWER LEFT 87. Administration Building UPPER RIGHT 53. H. J. Heinz Co. 54. Eastman Kodak Co. 55. Men's Apparel Quality Guild 56. Chemicals & Plastics Building 57. Swift & Co. 58. American Tobacco Co. 59. Glass, Incorporated 60. Mines & Metallurgy Building 61. Consolidated Edison Co. 62. Petroleum Industry Exhi bition, Inc. 63. E. I. duPont de Nemours & Co. 64. U. S. Steel Exhibit 65. Carrier Corp. 66. Elgin National Watch Co. 67. Music Building 68. Amusement Area 69. National Cash Register Co. 70. New York State Exhibit Building & Marine Ampitheatre 71. Horace Harding Boulevard 72. Sports Building 73. John Wanamaker 74. Westinghouse Electric & Mfg. Co. 75. General Electric Co. 76. Edison Electric Institute 77. Distribution Building 78. Electrical Production Building Page nine ETC 22019 standards in music, sports, spec tacles, drama, amusement devices and other entertainment for the pur pose of more free attractions. Located at the Fair's very door will be the finest sea and land ter minal in the country when the North Beach Airport's rehabilitation is completed at a cost of $15,000,000. Not only will domestic airlines fea ture this Fair-bound service but it is anticipated that trans-Atlantic service may be inaugurated. Within the Fair grounds the principal means of transportation will be by bus. Approximately ten miles of roads have been built and 100 buses will operate over them. They are scheduled to operate on half minute headway during rush periods and at no time will they run more than three minutes apart. The buses themselves are especially de signed and of ultra modern stream line appearance. Table model of the Aviation Building, designed to give visitors the impression of their arrival at a large and busy airport. In the central portion of the structure is to be an exhibit of latest types of planes, even to the plane of tomorrow. The dome-like rear por tion holds an invisibly suspended transport plane with propellers moving as if in flight. The illusion of motion is to be created by projection of moving clouds and night effects against the curved background. At the floor level will be exhibits of agencies cooperating to increase the safety and speed of air travel. One of the special features of the Fair will be to show the United States to its citizens and foreign guests at almost first hand without their having to make the large ex penditure of time and money re quired for an actual trip around the country. At the fair grounds next summer visitors will be able to bask on Florida sands beneath the shade of palm trees; gaze at the scenic wonders of scores of states accur ately reproduced in miniature; to partake of regional dishes and learn of the natural resources, recreation al advantages and industrial and agricultural development of every section of the country. It will bring to many for the first time a realiza tion of what America is, what she is doing and what she stands for. It will provide a desire for travel, whetting the visitor's appetite for knowledge of his country and at the same time enable him to make a more discriminating selection of what he wants to see. In short, the New York Fair of 1939 should go far in accomplishing its avowed pur pose "to promote trade . . . and stimulate international friendship" by providing for the visitor a real Preview to America as well as other nations of the world. The Transportation Building, which will house many automobile and accessory displays, together with the huge, free Fair-built focal exhibit on transportation. The oval structure in the center will contain the focal exhibit in which, by a series of activated displays, the story of transportation from the footpath to the rocket car will be unfolded. Uniquely illuminated pylons beside the oval structure, each bearing in large letters the word "Transportation," will identify the building. Model of Firestone building. The exhibit will house a tire factory actually in operation and producing a finished tire every 4 minutes. The outdoor section will show how an American farm has become modernized. Page ten ETHYL NEWS ETC 22020 Allen Tune-Up School First Graduation IW Dinner celebrating the gradua tion exercises of Allen Tune-up School at Kenmore Hotel in Boston. Mr. J. C. Martin who addressed the graduates is shown seated at speaker's table (in center under wall light) and second from him on his left is Prof. Shaefer. M. A. Taylor, Ethyl's Boston Division Man ager, fourth from left at speak er's table. heir an Por- zht. X Monday evening, July neers and factory service men under the necessity of proper tune-up, the O'ects 25th. the first graduation the auspices of the Allen Electric great possibilities ahead for properly ting exercises of the Allen Tune- and Equipment Company. The course trained tune-up men, and the op up School were held in the Cryinsctalul ded complete instruction on portunity afforded for this by Ethyl's Room of the Hotel Kenmore. Bos automobile performance and service, Clinic program. Other speakers in ton. Mass. The dinner and exer with particular reference to the cluded Professor Shaefer of Massa cises were given under the auspices modern high combustion, high speed chusetts Institute of Technology and of the Eastern Auto Parts Company engines. It also covered the basic Mr. Irving Richardson of the So- of Boston. principles of each of the engine sub cony Vacuum Oil Company. Of seventy-two men who enrolled divisions. namely mechanical, elec The Allen Company is making on April 4th, fifty-nine completed trical. carburetion and horsepower this course available to their whole the course with an average grade losses, the last stressing detonation. sale distributors throughout the of 917c. The marks were based on In addition to the graduates, the United States for the education of a series of twelve examinations dinner and exercises were attended service men and repair men. At covering every phase of motor tune- by representatives of all of the oil present they have approximately up. These graduates, all of whom companies, car manufacturers and two thousand men enrolled through are employed in superservice gaso employers of the graduates. Mr. J. out the country and they expect line stations, car dealers, garage and C. Martin. Director of Clinics for that about five thousand will have ays. :ute repair shops, attended a three months the Ethyl Gasoline Corporation who taken the course during the year the course given by oil company engi addressed the graduates, spoke on 1938. tely ord An improvised cooling system Motorcycle ClubVisits Des Moines Clinic consisting of all the fans with which the Clinic is equipped was brought \ ok X August 8th, Motor Clinic Xo. 5 which was then op erating in Des Moines, Io station" so a make-shift one was constructed by attaching a threeway valve to the motorcycle's fuel into play to take the place of the slip stream which usually cools the cycle. wa. held a meeting for the Des line and running hose from two When Des Moines Motorcycle Club met Moines Dusters, a motorcycle club glass jugs suspended near the ma at the Ethyl Clinic this fair friend of one J sponsored by Mr. J. L. Loomis, a local distributor for Harley-David- chine. The motorcycle gave a very im of the club members road the dynamometer on a Harley-Davidson. son motorcycles. The meeting was pressive demonstration of the in attended by forty motorcyclists, most creased power obtainable from Ethyl of whom were accompanied by Gasoline as compared to leaded friends. An unusual feature of the regular. Running against a load of program was the use of a Harley- 50 on the dynamometer rheostat, a ! Davidson "61" for the dynamom power output of 60 was noted with eter demonstration. leaded regular and the engine knocked As may be seen by the accom severely. When switched to Ethyl ton an panying picture it was impossible the knock ceased and the power in m to use the Clinic's regular "filling creased to 80. VS SEPTEMBER, 1938 Page eleven ETC 22021 n> if i l \ ,J<vv`^a Ji* .V'- j. j * " = t 9. K I, ! + I l Some of the six hundred and fifty taxi drivers who attended the meetings sponsored by the Yellow Cab Co. at Ethyl's Dayton Clinic. When the Yellow Cab Co. of Dayton put on a performance at the Ethyl Motor Clinic these men helped make the show a success. From left they are Messrs. Newman and Godbet of Ethyl's Clinic staff and Messrs. Conley, Elmer and Smith of Yellow Cab. Yellow Cab Company Entertains at the "jump on" other drivers at traf fic lights and stated that the most Cleveland Motor Clinic RIDAY afternoon and evening, of the Clinic Staflf, conducted the F July 22nd, Ethyl's Dayton Divi presentation with particular empha sion Motor Clinic in Cleveland, sis on economical operation and the held meetings for some 650 Yellowway it could be accomplished by and Zone Cab drivers. The program sane, safe driving and by having that was followed in these two meet the units tuned to give the perform ings was rather unique in compari ance that was expected. He point son to regular clinic presentations. ed out what happened to the air- One unusual feature was the Cab Trio made up of A. J. Carnazzi, Jack Kaninski and Frank Galappo fuel ratios when the driver works the accelerator up and down to get economical drivers coast in to stop lights rather than rush in to them with a wild squeal of the brakes. The Yellow Cab Co. furnished the men with cigars and Coca-Cola (1800 bottles) and it might be well to say that the men thoroughly en joyed the program to the extent that several have been back to the Clinic to find out just what to do to their own cars to get the maxi mum efficiency and performance. who opened the program by singing three numbers, "Don't Give Up the Ship", "Dark Eyes" and "So Long, Iowa's Governor Opens Ethyl Clinic in Des Moines Oolong, Ride a Yellow Cab". The Yellow Cab Co., a division of the Parmelee System, furnished the pi ano and the trio sang over the pub lic address system in the clinic. Fol lowing the music, Mr. J. T. Smith, the Manager of the Cab Company, impressed and finally threw the switch setting the rollers of the dynamometer in motion. The preview then continued and Fire Chief Charles Slade drove his powerful red automobile as fast as gave a short talk on cab operation which was very much to the point and extremely interesting. During his talk he told the men that Yel low Cab was very fortunate in that the Ethyl Gasoline Corporation was cooperating writh them in the hope of lowering their costs per mile in their taxi operation. Mr. Smith said that great strides had been made in showing a remarkable in crease in economy of operation of the cabs with the better gasoline. Incidentally much of the success of Iowa's Governor Nelson G. Kraschel op erating rheostat at the official opening of the Des Moines Clinic--Mgr. Cottrell ex plains the dial readings to the governor. N the evening of Monday, July 25th, Governor Nel son G. Kraschel of Iowa took off enough time from his many duties to drive to the Ethyl Motor Clinic which had just come to Des Moines and officially welcome it to she ever "made" a fire, up hill and down, and yet he never moved an inch. The No. 1 car of the city fire department with rear wheels on the dynamometer played the "guinea pig" for an interested audience. There were over 160 present who heard Mr. Cottrell explain that a car can only give the performance that the grade of fuel in the tank would permit and demonstrated his point with the three grades of gaso line available. Included in the audience were this program was due to the won the Capitol city. Mr. Harry E. Cot representatives of the state highway derful cooperation of Mr. Paul El trell, Clinic Manager, explained to commission and the highway patrol. mer, Maintenance Superintendent him the purpose of the Clinic and A group from the Northwestern for Yellow Cab. After Mr. Smith the 12 tons of equipment to be found Bell Telephone Company and mem had finished his talk Mr. Newman there. The Governor seemed much bers of the City Council. Page twelve ETHYL NEWS ETC 22022 r * m* how dbey mith rafnost stop Item ;hed lola well entent the do axie. the the and his t as and 1 an fire the inea nee. who at a ance tank 1 his ;aso- vere .way trol. 4ern tem- :ws Unique Exhibit at Michigan Petroleum Exposition HE Roosevelt Oil Company's Tdisplay at the annual Michigan Petroleum Exposition at Mount Pleasant represented the untiring efforts of three men over a period of two months. The display was in the form of a miniature scale model of their complete refinery which included View of stage with #2 CO-OP tractor as it was operated on the dynamometer of the Ethyl Motor Clinic, at close of meeting for Indiana Farm Bureau at Indianapolis. From left. Messrs. Wilt, Vaughn and Hedden of the Ethyl Corporation: Mr. Claude Brown, Mgr, Tractor Dept. Indiana Farm Bureau: Mr. B. R. Jones, Clinic Mgr. and Mr. Jimmie Hull who operated the tractor. the surrounding countryside, Mr. G. A. McCreery. Display Artist of Lansing, Michigan, deserves credit for its detailed design. One gross of sponges and several Tractor Performance Dramatized For Indiana Farm Bureau pounds of steel wool were used for landscaping. Six dozen model automoboiles were placed on the roads and parking spaces and a miniature train UdlLE Ethyl Motor Clinic W;Xo. 2. one of the Chicago Division's Units, was show ing in Indianapolis the agents, driv ers and officials of the Indiana Farm Bureau arranged for a special per formance to he given their own or ganization. It was their idea, in this way to obtain some real facts con cerning war s of keeping the mem bers of their various associations interested in the gasoline they were selling, and also render them an added service by informing them on how to keep their cars tuned for best performance. Accordingly they gathered in the Clinic auditorium 253 strong to be given a complete program by Clinic Manager B. R. Jones. Following Mr. Jones' talk, the gathering was addressed by Mr. A. F. Wilt from Ethyl's Detroit Sales Department. While he further emphasized the advantages of good gasoline the Clinic curtains were parties were definitely substantiated through the dynamometer readings. At the close of the tractor demon stration the majority of those pres ent came forward to renew their acquaintances with the members of the Ethyl Corporation who were in attendance and to ask questions concerning the operation of the Clin ic equipment. Before the gathering broke up. Mr. Bond Hedden. one of the Cor poration's Chicago tractor engineers, made a few remarks in which he said that another chapter in the history of tractor development had been dramatically presented and that for the first time in the state of Indiana, members of the Farm Bu reau had been given the opportunity of actually seeing the performance of their own gasoline not only in equipment loaned, by officials of the Farm Bureau, but also in their own Co-Op Tractors. and truck operating continually add ed greatly to the model's appeal to the 50.000 spectators during the week of the Exposition. The display represented the crude oil coming from the Michigan Oil Fields, passing through the Michi gan Toledo Pipe Line and Simrall Corporation: going through the re finery and the distribution of the finished products. The measurement gave a length of 40 feet by 12 feet in width with a 4 foot height in front extending to 7 feet at the back. A map hung at the back of the model, showed the various points of distribution of the Company's products. Ethyl's part in the Exposition consisted of approximately sixtyfive demonstration meetings shown to a total of about ten thousand people. In all probability the exhibit will be shown at the Michigan State Fair this coming fall. `4 I parted and the audience witnessed a CO-OP tractor operating on the Clinic dynamometer with Mr. Jim mie Hull, son of the United Co-Op President, in the saddle. As the show proceeded, keen in terest was shown hv the entire audi ence at the difference in results ob tained between the various grades of fuels universally used in tractors. The advantages of the leaded regu m lar gasoline sold by the Co-Op Com- SEPTEMBER, 1938 Page thirteen the one operated by Los Angeles City and the other by Los Angeles County, have fire fighting equip I Clinic Manager Lowell Ma son {left) explains the dynamometer dial readings to President James of Wil mington City Council on the occasion of the pre view of the Clinic in the Delaware City while Div. Mgr. Shank looks on. ment powered with Seagrave 240 horsepower engines and yet the search for more power still goes on. **** Meetings of company operated service station systems have pre dominated at the Clinic for the past weeks. Six have been held for Un ion Service Stations, Inc., attended by 480 service station attendants. The program was particularly time Ethyl's Baltimore Division Clinic Ethyl's Baltimore Division and E. Lowell Mason, Jr., Clinic Manager. Following this, the group inspected ly as the Union Oil Co. recently changed the specified greeting to customers from "May I fill it with Has Preview the various displays and then settled 76" to "May I fill it with Ethvl or down to hear the presentation as 76". HE Baltimore Clinic received delivered by Mr. Mason. Tthe official sanction of the City Assistant Clinic Manager Hogan, of Wilmington. Del., through who had been doing most of the ad Mr. Albert W. James. President voaf nce work for the Clinic, introduced the City Council, when it opened the speaker. At the conclusion of its headquarters at 2005 Pennsyl the program Mr. Shank spoke brief vania Avenue. This welcome took ly on the work that the Clinic wished place at the preview held on July to accomplish in the city which in 1 ith, 1938. at which time Mr. James cluded scheduled meetings for all stated that "this city is delighted the oil and automotive groups in to play host to the engineers who the Wilmington area. Following this, have done so much to advance mo refreshments were served. tor transportation in the United States." Activities at Pacific **** Standard Stations, Inc., brought in 503 men in the course of seven meetings. The Ethyl program of "three kinds of performance" was dove-tailed in with Standard's poli cy of giving customers their choice of their three grades of gasoline, and the men left the meeting with enough information to qualify them to help their customers make up their minds intelligently. **** The Los Angeles Branch of the The opening followed a most suc cessful run in the City of Baltimore. Coast Division's Mack International Truck Co., at tended the Clinic in a body on July With the possibility of showing on fifty-nine nights it succeeded in Motor Clinic 14th. The large attendance attested to the great amount of interest which bringing its story to seventy-one VERYONE has heard of "en the Clinics are arousing. The Mack Edifferent groups the largest of which tertaining the visiting firemen". delegation included Mr. H. H. Har was a special performance for the It happened at Ethyl's Pacific wood. Branch Manager, his assis I Society of Automotive Engineers. Coast Division Clinic in Los Antant, Mr. C. E. Cole. Mr. George Attending the preview with the geles this summer when seven fire (Continued on Page 15) President of the City Council were chiefs, five master me representatives of the City of Wil mington, also groups from the fol lowing industries located in Wil chanics and representa tives of the Board of Underwriters, gathered to Frank Elliott expounds on supercharging to men who operate fire engines developing 240 H.P. "without blowers." mington: The DuPont Company, hear from Mr. Frank El Atlantic Refining, Keil Motors, liott how the operation of Packard Motors, American Petro fire engines could be im leum Institute, Standard Oil Com proved, and the pumping pany of New Jersey, Sinclair Re capacity increased, by the fining Company, Gulf Oil Company, use of Ethyl Gasoline. Socony Vacuum, Tidewater Oil The high spot ' of the Company, Pure Oil Company, Ford meeting was the demon Motor Company, Cities Service Oil stration of a Chevrolet Company, Chevrolet Motor Com truck with an indepen pany and the Ethyl Lead Plant. dently driven supercharg These gentlemen were welcomed er, on the dynamometer. by Mr. L. W. Shank, Manager of Two of the departments, Page fourteen ETHYL NEWS ETC 22024 L geles geles luip- 240 the s on. rated pre; past Uninded lants. timecently lg to with tyl or ought seven im of was s polichoice soline. * with them ke up of the o.. atn July ttested which Mack . HarassisGeorge men H.P. NEWS Thomas Midgley, Jr. Robert L. Jordan Harry A. Mack N. D. Siebenthaler C. P. Harding President Earle W. Webb Presents Service Pins to Ethyls 5 Veterans IFT'EX years ago last May the Earle Webb made the awards and F General Motors Chemical Cor addressed the following remarks to poration came into being and these gentlemen. marked the first step towards the "Fifteen years spent in some com formation of the Ethyl Gasoline panies is a relatively short time. IVe Corporation. In May, 1938. there read almost daily about some fellow were five members of that organiza who is resigning his post after fifty tion who were still associated with years of service. Ethyl and entitled to receive the "Yet this docs not detract from first 15 Year Service Pins to be the deseived recognition of those awarded. They were: who have spent fifteen years in the Thomas Midgley, Jr. Robert L. Jordan Harry A. Mack Norman D. Siebenthaler C. P. Harding Due to the absence of Mr. Midg ley who was in Europe, the presen tation was delayed until his return to this country. On July 28th, 1938, President employ of this company and its predecessor, for the very good and obvious reason that such a period covers the up-to-date life of the business. "Fifteen years ago the first Ethyl was sold to the public. You gentle men are the only employees now with us who were on the Ethyl job at that time. Y'ou had worked un ceasingly together to make such an event possible and you were watch ing the results with the keenest in terest. You knozv what has hap pened. "/ take great pleasure on behalf of the Company and myself in ex tending to each of you, our appre ciation for your pioneering services and the loyalty and devotion each of you has displayed in the develop ment of our business. "We are delighted to present to you with our greetings and best wishes a 15-year service pin. Having in mind the fact that you and a few others constituted the entire force at the beginning, and its tremen dous growth since then, I would feel it is a signal honor to possess one of these pins." (Continued from Page 14) Deusler, Pacific Coast Engineer. Mr. C. E. Brown, Branch Service Manager and Mr. Fred J. Kulda. Shop Foreman, besides most of the members of the sales and service departments. There were a number of fleet operators present as special guests, including fleet superinten dents of the Burlington Trailways and the Santa Fe Trails Transpor tation Co. The group was particu larly interested in the dynamometer demonstration of the independently supercharged truck. The Following Service Awards Have Been Made as of September i. 1938 TEX YEARS Harold R. Berg.................... -...........................................Kansas Citv FIVE YEARS Lawrence H. Blatchford....................................................... Boston Paul J. W. Boehm_________________________ Administration Bruce Crane..................... Boston B. G. Crane.................. Chicago H. F. Dedo........................... Dayton Eugene F. Garnier, Jr.................. Administration W. B. Heck, Jr------------------------------------------------- Chicago M. P. Murdock....------------------------------------------------ ------ New York John M. Rollins...------------------------- Tulsa John P. Weeks____________________ ______ ___--Administration SEPTEMBER, 1938 Page fifteen ETC 22025 North Carolina Representative Winner in Pure Oil Contest FEW weeks ago word was license plates of all signing. In the A received from the Pure Oil June limerick contest which was the i Company (of the Carolinas) month in which Mr. Andrews was that Ethyl's North Carolina repsruec cessful, there were 18.000 en sentative, Mr. Dwight Andrews, tries. the first prize being S500. had won 4th prize in Pure Oil's In the contest the first four lines Drive Safely Crusade limerick con of the limerick were supplied and test and thereby was the recipient the contestants were asked to fill of 25 bucks. in the last. Below is the limerick The company is conducting a for which our Ethylman competed Drive Safely Crusade throughout with his own contribution in italics: the Carolinas. Georgia and Tennes see to promote highway and state Dizzy Dan liked to speed in the safety. They have entered into ex rain tensive advertising with a program Said Dizzy, slow drivers give me consisting of two points: First a a pain. pledge to drive safely to which they But an ambulance gong have succeeded in signing up 135.- Soon announced something wrong 000 motorists and secondly a safe And Death takes Her toll once ty emblem to be displayed on the again. Ethyl Man Elected to Famous Club over the North Pole en route to San Francisco. In the August. 1938 issue of the National Geographic Magazine, an article by Sir Hubert entitled "Our Search for the Lost Aviators" gives a most interesting description of the exploit. One of the. 29 illustrations which accom panied the article shows Mr. Mc Farlane preparing a mix at the water's edge within the Arctic Cir cle. The caption reads: "A repre SIGNAL honor has been con sentative of the Ethyl Gasoline Cor A ferred' upon C. J. McFar- poration of New York traveled all t lane. Ethyl's representative the way to Aklavik to mix Ethyl at Calgary. Alberta. Canada, in rFeclu id with the search expedition ognition of his work in the far north fuel, to improve combustion and during August and September, 1937 eliminate knocking . . ." And at the (January. 1938 "News"). conclusion of his story he adds, According to word received here "Neither could we have carried out recently. Mr. McFarlane has been our plans without the generous co accepted as an active non-resident operation of the Canadian Airways, member of the exclusive Explorers Ltd., the Mackenzie Air Service. Club. This distinction was accorded Ltd., the Ethyl Gasoline Corpora him in recognition of his services tion and numerous private individ in treating the gasoline used by Sir uals." Hubert Wilkins and by the Russian Mr. McFarlane was nominated pilots in their search for the Soviet by Sir Hubert Wilkins and by the airplane which disappeared last Russian Embassy at Washington. year while in the course of a flight The active membership of the Club is not over 150 and among those whose names are inscribed on the rolls are Charles A. Lindbergh, Richard Byrd and Lincoln Ells worth. It is said that the onlv other Canadians who have ever been awarded membership in the Club are Herbert Hollick-Kenyon and A1 Cheeseman. NEWSBRIEFS News Flash August 3, 4 p.m. "If you want a boy, call Western Union" is no longer the answer in Los Angeles. Out there you call the Ethyl Gasoline Corporation. The stork has just withdrawn, with the well-known smile oi satisfaction, after leaving a fine 8 lb. oz. son for Mr. and Mrs. Anderson Hume Chenault. More details will follow in the next mail. In the meantime this matter of how the Pacific Coast Division ar ranges to have so many boys and so few girls is baffling science. The score at present stands IS to 6. A thorough in vestigation has been promised. Newer Flash, August 4, 8:30 a.m. Becky knew it all the time. The boy's name was all picked out in advance-- Christopher Scroggs Chenault. The sci entific world is still baffled by the ratio of Ethyls to Jacks. Newest Flash, August 10th Mother and son still doing fine, almost ready to go back to the ranch and resume normal life. Committee of science pre sents interim report pending securing of additional evidence. While evidence on ratio of he and she and associated causa tive influences is not conclusive, the re searchers investigating 'the problem seem to believe that available data point to the possibility that the prevalence of cool nights may in some way be an influencing factor. i i -t Henry Worth Warren recent ly joined the Ethyl family as property man on Clinic No. 9 of the Chicago Divis i o n. His brother is the famous Denny Warren, prop erty man on Clinic No. 2, who made our "Clinic Clip pings" column in April as the man who had driven a car 100.000 miles but had never driven a mile on the road. Worth was born in Huntland. Tennessee. Before coming with Ethyl he worked for the Buda Motor Co. of Harvey. 111., and the International Harvester Co.. Chattanooga. Tenn. He is married and has a five year old son. Page sixteen ETHYL NEWS ETC 22026 among ribed on ldbergh, n Ellsly other r been le Club on and 'S b.m. Western r in Los he Ethyl : has just , smile of 8 lb. SCon Hume >\v in the is matter ision ar id so few score at ough in- 9 a.m. The boy's idvance-- The scithe ratio >th ie. almost id resume nee pre curing of -lence on ed causa- the relem seem hit to the of cool ifluencing een a car en a mile in Hunt ing with la Motor emational Penn. He ild son. NEWS w. THE BA1NUM INDUSTRIES. THE DANIEL BOONE HAST P11UC APPEARANCE JULY 30,1931 w IW l*rurr OUR LADY Or THE LAKE 5ANITARJW law Raafa, Inwy snancATiOKS VQCKTt 1 Ni<4 l Own tm- T**i Mm Hm- Tm. tUU fek Suikl joj-fe-v *(Wt 4 UrMftht Humk PRODUCTION PERSONNEL Mtatdt fVm.dLmntmwe .SVapica*nNaAmdMA*w D*.T.J.MeHwh-TnWa) UM im TM ""'i - ito tMOTT Ut M Mki mi ttaa *31 hr ml U Irt |IfHIM MW* tm m 3006 Awn. O* hf tmbrf Ihr Promts* SafcflMM- ^ HrMMltiM 4 tW A.MM? Bm/4 trOI lUf th * Mhr IW AdviMON.R1o.wIdortaImdimMuamrti TW mIcImJ mUd. iM Jr*, mi maitfi bm M tW Wl hr ui<> iW mm r l iitpeulll Thu Badri (naU. urt Whlth -art it. lash m la Fthtwn IWT. M*tr * iW Utfikarr tf Ur jradaeu *t 9mmm lad.am he. NOTt-TW Ivim ladtaurvLlA. nl a rUadf bIiuiii< tWl thna mtidi lad *1 Ituvt mm an fctad anaIt far lh pkim* al (W hiadiat tad Vnr-Pmidrat. vOl tWalairtr art MMkhtr ua iradKOaa Ur datnbauaa. aa aa- VEMBEXA OP ADVtfORY BOARD Hn. L CT4lrn CIiitbii VarsJw.aa.N J. P C RiALm**. Nraonn CWfraaa iMtW.aa..'! i. Mr. F. ' Arrml*. V^r OaMa *LU4. Drl. Uii J S CarprMfT. ttr* V J. Ml. P. V N. J Z. C Xeii.ecm. Jr. Alta R|*ltfl|1<-. *<-U-*aa N J. RkWN Ta(U4|taa. K J, Miss Edah Rhodes. Secretary in the Toronto Office, was married to Mr. Ralph Mackenzie Hudson on July 2nd at the home of her parents, Mr. and Mrs. Wil liam Rhodes. Following the reception the bride and groom left for a motor trip to Muskoka. They will make their home in Toronto and Mrs. Hudson will continue her responsibilities in our To ronto office. iii We welcome to the Tulsa Di vision of the Ethyl family. Miss Ruth Ste gall. She is a native of Okla homa and a graduate of Ok lahoma Baptist University, Class of 1934. During her en rollment at the University, she was in the office of the Registrar as Secretary and upon graduation remained there for four years, handling the work of Assistant Registrar. Ruth came to us in July. Miss Ruth Allen, who has been with the Tulsa Division for six years, was married on Sunday morning, August 21st to Mr. William M. Rice of Dallas, Texas, at the Methodist Church, Tulsa, Okla. Ruth is leaving us to take up her new duties as Mrs. Rice in Dallas, Texas. Congratulations and the best of luck to you both. John W. Mil ler, who joined ' the Chicago Di vision August 1st. attended the Engineering School of Pur due University, graduating in 1936 with a B. S. Degree in Me chanical Engi neering. During 1936 he was on active duty as a 2nd Lieutenant in the Field Artillery stationed at Fort Sill. Oklahoma. This was principally ex perimental work on gasoline and diesel tractors. The following year he was em ployed as mechanical engineer for God- frey L. Cabot's Carbon Black Company at Pampa. Texas. Jack is Junior Engi neer on Chicago Clinic No. 2. Ill Robert Charles Burns of our Admin istration Department was married on August 13th to Mary Catherine Naber, of Rockville Center. The ceremony took place at 10:30 A.M. at St. Agnes Roman Catholic Church. The bride's sister, Miss Dolly Olivia Naber, was maid of honor and Bob's brother, Paul, acted as best man. A reception for about SO guests was held at the home of the bride's parents. The young couple will live in Rockville Centre, Long Island. Our best wishes and congratulations--Mr. and Mrs. Burns. iii Francis Lee Nolker succeeds George Hughes as Tune-up En gineer of the Baltimore Divi sion Clinic. He was bom in Bal timore in July, 1912, and is a graduate of the Towson High School. George has spent eight years in tune-up work at his father's shop, the Govans Battery Service, so he ought to feel pretty much at home in his new job. Welcome to the Ethyl family, Lee. Harry F. Ed- gar, a recent 1 newcomer at the 1 Detroit Engi- 1 neering Labora- 1 tory, received | his education in 1 payr"* - the public 1 schools of Clark- 1 ston. and at the 1Bp^Sjwtfr ^ jSSt Michigan Agri- 1 cultural College 1 at Lansing. Pre- 1 vious to the 1 World War Harry was connected' with the Scrips Booth Automobile Company in Detroit and during the War served with the Mo bile Repair Section of the 32nd Division. Prior to joining our ranks he was em ployed as a city official of Ferndale. Michigan, where he makes his home. He is married and has four children. One of his hobbies is the Boy Scout Move ment, being Chairman of one of the Fern- dale troops. Ill We extend a rather belated welcome to Wil liam K. Lloyd who joined the Ethyl Export Corporation in Australia in April. He re ceived his edu cation at Syd ney Church of England Gram mar School, NewSouth Wales. His business ex perience includes five years with the Shell Company of Australia, a year as Factory Manager of Pacific Colloidal Graphite Oils, Ltd., a connection with the Inde pendent Oil Industries, Ltd., and the British Oil Refineries, Limited. He will assist Doug Jeppe at the Clinic which re opened in Brisbane a few months ago. i i -r Not to be outdone by the famous Mur phy twins, Mr. and Mrs. Merritt Martin of Wilmington, Del., are receiving con gratulations on the birth of twin daugh ters born July 28th. One weighed five pounds seven ounces and the other five pounds twelve ounces. This is the first set of twins to be born under the Group Hospitalization Plan according to a news paper report from the Wilmington News. They entered this world at the Home opathic Hospital where Mrs. Martin is a graduate nurse. Merritt is with our Manufacturing Department in Deepwater and has been with the Ethyl family for two years. iii On Saturday, July 23rd at eleven o'clock in the morning at City Hall, Tommv Keenan of our Administration Depart ment took unto himself Marie T. Lam bert to be his lawful, wedded wife. Thev are making their home in the Bronx, New York. Our sincerest congratula tions to you both. Mr. and Mrs. Thomas J. Keenan. 4 1* Effective August 29th. George Gran ville Hughes. Tune-up Engineer on the Baltimore Clinic, was promoted to Auto motive Engineer on the Dayton Clinic. George's many friends in the Baltimore Division gave a farewell party on August 10th and he and Mrs. Hughes were pre sented with a farewell present by the Division. ETC 22027 L2 TN 1912 Ruth Law, one of the first American women to hold a pilot's license, was forced down at Hornell, N.Y., in an attempted non-stop flight from Chicago to NewYork City. Though she didn't reach her goal until the following day, that 600-mile flight to Hornell set a national non-stop record! Today transcontinental flights are made in hours--and the dis tance is many times greater than Ruth Law's record. What is it that gives aviation this ability to keep moving for ward r Isn't there a limit to speed, altitude, distance and endurance records ? No--not unless it is pos sible to believe a limit can be reached in improvements of fuels and engines; and that, no engineer will admit. Forit is through refine ments in engine and gasoline that aviation will progress--that new records will continue to be made. Working daily for further fuel and engine development, Ethyl engineers are aiding aviation en gineers in research. Their program is as ambitious and limitless as flying records themselves. Ethyl Gasoline Corporation, Chrysler Building, New York, N. Y. ETC 22028 I vw. VfJW oline that -that new be made. rther fuel nt, Ethyl Iation enr program mitless as es. Ethyl Chrysler Y. j 1 "**''*'ETC 22029 i THE MORE NOISE A MAN OR A MOTOR MAKES THE LESS POWER THERE IS AVAILABLE ETC 22030 J ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO.......................... Atlanta F. S. CRONIN................... Baltimore D. S. FLYNN............................... Boston A. B. WYRICK..... ..................... Chicago R. R. FALLER..............................Dayton H. L. NIXON............. ,,......... Kansas City CARL ABELL ......... ........Los Angeles R. L. GOLTZ.............................New York J. N. FITZGERALD .. ............... Toronto H. C. DEES.......... ............ Tulsa R. K. SCALES............Engineering Dept. ARTHUR P. STOVER........Mfg. Dept. J. C. POPE....... Gasoline Testing Dept. HUBERT FOSSETT.......... Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION UNLESS IT IS A COPYRIGHTED ARTICLE. VOL. 5, No. 9 Taxation and Your Savings F FREE industry is to survive, profits must be adequate to meet taxes, I wages, bonded debt and return a fair income on the investments of shareholders. Of course taxes must be paid, for if the earnings of a company are not sufficient to pay them, the government can confiscate its assets, even to the extent of putting it out of business, throwing its workers out of jobs and wiping out the value of the securities held by investors. The prosperity of a nation depends upon the purchasing power of its people and excessive taxation seriously reduces the purchasing power of millions of workers and investors who pay the bulk of the taxes. Although extravagant governmental spending may stimulate business temporarily, a depressing reaction is certain to follow, with a constantly mounting debt which must be paid by ever increasing taxation. Through taxation the government can destroy all free industry, which would mean the virtual destruction of the thrifty middle class, the savers and investors of America. This would further increase the number of de pendents and cut off their support by drying up the sources of taxation from which relief funds come. Thus the power to tax may become the power to destroy. An analysis of the reports of 150 typical companies, in a survey con ducted by the American Federation of Investors, shows that taxes paid in 1937 exceeded by 34% the dividends paid common shareholders. This survey further disclosed that the total assets of the 150 companies studied, amounting to nearly 42 billion dollars, are owned by 6J/2 million investors (including duplicates) and represent the invested savings of this vast number of our citizens. In addition, 64 million life insurance policy holders and 44 million savings bank depositors, mostly working people, are the owners of over 50 billion dollars invested largely in the securities of American industry. Among other important facts brought out by the study are included the following: (1) The capital of these 150 representative companies is not furnished by a few wealthy citizens as many suppose, for the average number of common shares held by each investor is 111. Moreover, three-fourths of these shareholders own less than 100 shares in which they have invested their savings. (2) The total number of employes of these 150 companies in 1937 is (Continued on page 13) IN THIS ISSUE Taxation and Your Savings First of Pan am's New Fleet Takes the Water Dynamometer Service Now Avail able to Manhattanites Portable Mooring Mast for Good year Blimps Service Awards Ethyl Demonstrates in Novel Tie-Up at Tennessee Festival Ethyl Engineer Instructs Capital Transit Men They Saw Five Suns in 91 Hours Ethyl Takes Part in Humble Oil Sales Contest Meetings Army Engineers Include Ethyl Clinic in Their Training Big New Jersey Trucking Concern Steps Up Operating Economy Motor Clinic Welcome at Hagers town, Md. Ethyl Doing Its Stuff in Turner Valley, B. C., Oil Fields Even the Old Horse and Buggy Boost Ethyl! Request from Richmond for Clinic's Return Three Sponsors Conduct Road Test New York Division Clinics Open Fall Season The Birth of a Name--"Tractor" Is Born Newsbriefs Yellowstone Native Suggests Ethyl Candid Shots at Kingston, N. Y. ETC 22031 First of Pan Am's New Fleet the wings. The control deck has a main control room 21 feet long and Takes the Water 12l/2 feet wide, with stations for the flight crew of six--pilot, co-pilot, navigator, radio operator, flight en gineer and captain. In all airplanes prior to this one, the captain of the ship has been the first pilot: the Artiit's sketch ol Pan American's great "314 Clipper" showing spacious in* tenor with accom* modations for 74 passengers. master of the "314 Clipper." as she is designated, supervises the work of the other crew members and co ordinates flight procedure. The con trol quarters, like the passenger spaces, are sound-proofed through out, so that the crew can confer without the usual interphone sys tem. The new Clipper is also the first airplane with two full decks. The HE greatest airplane ever built 10.000 pounds of mail and air ex Tin America for service over any press ; fuel tanks for 4,300 gallons of of the ocean airways has just gasoline, giving the ship a range of completed its preliminary tests o4n.000 miles with 40 passengers the Pacific Coast and is now under aboard. going some slight alterations. This Four 1500-horsepower two-row new Clipper, built by the Boeing Wright Cyclone engines, with 14 Aircraft Co. of Seattle. Washington, foot three-bladed hydromatic pro- is the first of six identical flying boats which will be operated by the Pan American Airways. Later this year a second should be ready for delivery and these two are intended for operation on a trans-Atlantic passenger service which Pan Ameri can has been planning for several years. The other four, when com pleted. will be put on the Company's trails-Pacific routes. Two years of design and con struction work have gone into this 74-passenger "ocean liner." Any im provements made on the first plane during its testing period of about 70 days will be incorporated in the other ships. This Leviathan of the skies weighs more than four tons which is nearly three and one-half times the weight of the largest land planes now in The giant hull oi the Clipper retting on iti movable "drydock" about to take the water prior to attachment of wingt, hydro- stabilizers and enginei. pellers, will drive the huge craft at a top speed of approximately 200 miles an hour. Any two of them are sufficient to maintain flight. The four engines are accessible, during flight, by catwalks through main deck, below the control deck and connected with it by a spiral staircase, has a large lounge and dining room, passenger compart ments, galley, men's and women's dressing rooms. These spaces have square walls rather than walls di minishing in width toward the ceil ing as in other transport planes, and are attractively furnished and comfortable. So completely streamlined that it belies its size, the "314 Clipper" is a high-winged monoplane con structed chiefly of aluminum alloy. Because of its extreme size it was constructed by methods approaching shipbuilding technique. That is, the hull was assembled in a giant jig much like a shipbuilding cradle; for final construction work and attach ment of wings, hydro-stabilizers and engines, it was put on a "dry-dock" equipped with wheels to roll it into the water. For the test flights the Boeing people used, as is their regular prac tice, Stanavo Aviation Ethyl Gaso line of 100 octane number. Illustrations courtesy Pan American Airways service in this country. Its dimen sions are also astonishing: Wing span. 152 feet; length. 109 feet; height. 28feet. There are eighteen separate rooms within the hull, not counting the four engine rooms in the wings; accommodation for 74 passengers in the daytime and 40 at night, in addition to a crew of Here the great ship take* her first test at Seattle. Following these trials the single tail eight; cargo holds for more than was replaced by the double tail as shown in another illustration. Page two ETHYL NEWS ETC 22032 has a ,g and is for -pilot, ht en planes of the ; the is she work id coi con-enger oughonfer svs- j first The deck spiral . and tpartmen's have Is di; ceillanes. 1 and hat it pper" conalloy, t was .ching s, the >t jig e; for ttachs and Jock" t into oeing pracGaso- gle tail EWS ULF customers in Xew York G City now have the benefit of an outstanding service for improving the efficiency of their automobiles and trucks. The Gulf Oil Corporation has installed at their Super Service Station, Cen tral Park West at noth Street, a complete chassis dynamometer tuneup service. Briefly, the test consists of measuring the pulling power, the rate of acceleration, amount of fuel consumed, the mechanical fric tion in the engine, transmission and differential, also brake testing, wheel Dynamometer Service Now Available to Manhattanites tlCiCC ail alignment, adjusting lights and other services are included with a com plete check. The Otis Proving Stand is used as a chassis dynamometer. Large dials and other recording instru ments are mounted on an attractive panel directly in view of the car owner. Indirect lighting is used to illuminate the instrument panel. Gull "Exprets Stop" terries station in the center of uptown New York. Entrance to No-Nox Motor Clinic through white door on left tests can be made on both the fuel used in the car and Gulf No-Nox Ethyl. By tuning up to take full advantage of the high anti-knock quality, the owner can observe to his own satisfaction the advantages gained by using No-Nox Ethyl com pared to a lower anti-knock gasoline. Those who have been using No-Nox Ethyl regularly likewise will be better satisfied with the assurance their car has been adjusted to derive maximum benefits from this pre mium fuel. The photographs showing views of the No-Nox Motor Clinic and Proving Stand clearly illustrate the merchandising effort behind this tune-up service. The layout and in terior finish of the dynamometer room make it not only businesslike, but attractive as well. Gulf Automotive Engineers operat ing the Proving Stand not only demonstrate tor the customer hut give him a data sheet having all of the essential information pertaining to the operation of his car. Dynam ometer tests are made at the equiva lent of io, 20 and 40 miles per hour road speed ranges using various throttle positions as encountered during normal operation. So that proper adjustments can be made, a complete stock of replacement car buretor and ignition parts is main tained for all late model cars. The fuel system is arranged so all Mr. W. T. Canon, Gulf engineer, re cording Otis Prov ing Stand instrument readings. Dials are indirectly lighted which, with the fin ished black panel background, makes readings clearly vis ible to the carowner. OCTOBER, 1938 '! Page three ETC 22033 end of short trips but transports the ground crew. Moreover it is fitted with a two-way communicat ing system whereby conversation may be carried on by short wave radio at high travelling speeds when the blimp is 250 miles distant. The truck also pulls a two-wheel trailer weighing 1800 pounds which contains a collapsible high mooring mast for use in longer stops or dur ing heavy gales. This high mast at taches to the nose of the ship, simi lar to the method used in mooring the large rigid type, thus allowing the ship to swing and always head into the wind. Goodyear Airship Volunteer ready to take ofi from its horse port in southern California. The truck will transport the ground crew to the airship's next stopping place. Portable Mooring Mast for Goodyear Blimps The smaller truck-mounted mast is used for the most part to pull the ship in and out of the hangar which permits the use of a smaller ground crew than was formerly the case. Furthermore it is claimed that by the aid of the truck as well as other devices recently developed, it is possible to operate the ship safely fifty per cent more days than here UNIQUE piece of equipment and 62 feet high and her Wright A has been developed for the Whirlwind motors develop 165 Goodyear Tire & Rubber Co. horsepower. to aid in the more efficient handlinAglthough docks and hangars are of their fleet of Blimps. The history provided at many points to give tofore. This largely applies to the ease with which she may be pulled in or out of the hangar without danger or injury. When the airship leaves for a of what has come to be known as greater flexibility of movement over distant trip, the ground crew, after the Goodyear Fleet goes back to the country, a portable mooring mast getting her started, boards the truck 1925 when the Pilgrim, first of the has been developed which can be which is equipped with eleven com company's helium airships, was mounted on a truck in a few min fortable seats and heads for the built. She was of 51,000 cubic feet utes, providing anchorage in the predetermined destination. An aux capacity. In the spring of 1933 this open when cross-country flights are iliary automobile is also used for ad pioneer of the skies was dismantled undertaken. Thus a motor truck ditional crew members. Of course and took her place in the Smith becomes a nursemaid for a blimp. the ground crew must be on hand sonian Institute at Washington to The application of this principle was before the ship can land and as she perpetrate her accomplishments in a worked out in connection with the is capable of a 65-mile cruising speed new field. Her successors, of larger, use of the airship Volunteer in its it will be readily seen that the faster and more sturdy construction, southern California operations. ground crew has to move right have since flown in practically all The truck, which is a Model along. As might be expected, there the states of the Union and in D-30 International, was especially fore, as is the case with most emer Canada, Cuba and Mexico. They equipped for the task. Not only does gency equipment. Ethyl Gasoline have carried over 150,000 passengers it serve as a mooring mast at the has been selected to do the job. without even a minor injury. The Puritan and Reliance are stationed at Chicago, the Volunteer at Los Angeles and the Resolute in New York, each contain 112.000 cubic feet of gas. The)' are 140 feet long. 54 feet high and powered with twin motors of no horsepower. The De fender, which is the flagship of the fleet, makes her headquarters at Akron, Ohio. She is 184 feet long The Following Service Awards Have Been Made as of October i. 1938 TEN YEARS Joseph A. Costello______________________ Atlanta Louis J. Volz____________________________________ Administration FIVE YEARS John E. Hendrick_______________________________________ Tulsa Robert W. Richardson_Boston Charles O. White_____Los Angeles Page four ETHYL NEWS ETC 22034 isports it is unicatrsation wave ; when it. -wheel which coring r durast at. simiooring lowing s head 1 mast 0 pull uangar -mailer rly the d that veil as ped, it safely 1 here to the pulled ithout for a . after truck i com>r the n aux'or adcourse . hand as she ; speed it the right thereemertsoline >b. ila on 'sa OH !es JEWS HE Humboldt Strawberry Fes Ttival is the second largest Car nival in West Tennessee, being surpassed only by the annual cele bration in honor of King Cotton. This year the Ethyl Gasoline Cor poration participated in the affair cooperating with the Pan-American Petroleum Corporation by giving a series of motor demonstrations at their booth. The chief attraction here was the Pan-American Talking Car which never failed to draw an interested audience while it was "doing its stuff" and made a most unusual background for the Ethyl program. During the two days of the Festival it was estimated that between seven and eight thousand Th Pan-Am Talking ear hold! an attentive audience at the 1938 Humboldt Strawberry Festival. Immediately following the five minute performance the Ethyl demonstration was given. The Ethyl demonstrator and operator may be seen at left ready to go Into action. people witnessed the performance. This novel display is something Ethyl Demonstrates in Novel entirely new in the way of an atito- Tie-up at Tennessee Festival The Talking Car rolls over to a 42 degree angle by the aid of this device which works automatically. pointing out the various important points of lubrication, as the voice talks about each one. The car then lowers itself to proper position. The entire demonstration is car ried out without anyone being in or near the car. The automobile was built by the Research Department of General Motors in Detroit, and was especial!)' designed for PanAm. It is being demonstrated throughout Pan-Am territory, be ing driven from town to town under its own power. Intense interest has been shown by large crows wher ever the car has been seen. mobile and its use in demonstrating a product. The car which is the only one of its kind in the world and has already become quite famous is en tirely automatic. A five-minute talk, transcribed on a hidden phonograph record, covers the important things a motorist should keep in mind in order to get the best results from his automobile. There are three hidden loud speakers in the car--one in the back, one in the middle and one in the front. As the car talks about the motor, the voice comes from the front loud speaker and then shifts to the others as various points are mentioned. The car starts its motor, accelerates it, opens its hood and displays a Pan-Am Motor Oil can, opens a side door and shows how to stop squeaks with Pan-Am Household Oil. Then comes the most thrilling part of the demonstra tion, when the car automatically starts to turn, and rolls over to a 42 degree angle, showing the entire underside. Green lights flash on OCTOBER, 1938 Error in September "News'' In the article on the Xew York World's Fair 1939 in the last issue of the "News" (page we neglected to include the Sinclair Refining Company as one of the thirteen sponsors for the Petroleum Building. The Editors take this oppor tunity of expressing their re grets for this oversight. Page fine ETC 22035 A portion oi Capital Traniit'* groat fleet which operate throughout District of Columbia and nearby territory in the State of Maryland. Etkyl Engineer Instructs Capital Transit Men HE Capital Transit Co. is not These circumstances provided the Tonly a very progressive organi Ethyl Gasoline Corporation with an zation but its activities are excellent opportunity to assist them varied. Its fleet of 581 buses comby placing at their disposal the posed of Yellow Coaches, A. C. F.'s, services of fleet engineers with years Twin Coaches, Macks and Whites, of experience with other large fleets cover not only the entire District in the country. Capital Transit read of Columbia but much of the outly ily accepted the offer, so late in April ing territory, in the State of Mary Ethyl began some experimental land. In addition the company oper work on certain of the buses.. The ates the street cars whose routes purpose of these preliminary activi completely cover the District of Co ties was to improve economies, in lumbia. Their employees number crease engine life and reduce the over 3,600. tendency toward "fuming" which The organization which is the re has always been a much involved sult of a consolidation five years problem facing motor-bus operators. ago of three local transportation The annual fuel requirement of companies--the Capital Traction this fleet naturally runs into the Co., Washington Electric Railway millions of gallons and up to that Co. and the Washington Rapid time about 90% was on non-leaded Transit Co., has grown amazingly. gasoline. However, by July IS the This is due to, the unusual expan operation was one hundred percent sion of the urban transportation on leaded fuel of a minimum octane business through the use of motor rating of 70. Furthermore, reports buses. The result has been that cer forthcoming from the company's tain departments have found it a various garages indicate less knock serious problem to keep pace with ing and smoother running engines. the increasingly heavy demands An indication of how seriously Capi made upon them. The great amount tal Transit is entering upon this new of detail involved in the installation program is the fact that they have of new servicing and scientific equip purchased a 150 H.P. General Elec ment has had a retarding effect on tric block dynamometer of the latest the Maintenance Department in par design which will enable the Main ticular notwithstanding that the use tenance Department to test each of such equipment would eventually rebuilt engine before it is reinstalled greatly expedite the routine work in its bus. which the Department must turn The experimenal work had scarce out on schedule. ly gotten under way before arrange ments were made for holding a school, the purpose of which was to instruct the men in the principles of carburetion and ignition, the maintenance of carburetors and ig nition systems and the methods of tune-up. This instruction was given by Mr. J. R. St. Germain, one of Ethyl's engineers attached to the Baltimore Division. The men to at tend the school were selected by the management. Thirteen foremen and thirty men enrolled in the course, the duration of which was seven weeks. The two-hour sessions were held each Thursday, one at 4 o'clock for the foremen and the other at 8 p. m. for the mechanics. The school was referred to as the "Carburetor, Ignition and Tune-up School" and it started the third week in June and closed on the evening of July 28 at which time a banquet was held at the Conti nental Hotel in Washington. Present at this, aside from the men attending the school, were Mr. E. D. Merrill, President of the Capital Transit Co., Mr. R. D. Voshall, Superin tendent of Equipment, Mr. A. F. MacDougald. Engineering Assistant to Mr. Voshall, Mr. R. H. Dalgleish, chief engineer, and others of the management. It has been quite definitely es tablished that the school did a lot of good as tangible results are al ready beginning to make themselves manifest. The course of instruction was divided into seven parts, the first of which consisted principally of educational films. The second was devoted chiefly to the explana tion and definitions of certain fun damental terms in frequent use in automotive engineering. Two full sessions were required for this sec ond part. Part three covered the principles of carburetion thoroughly and the operation and maintenance of carburetors. Part four covered ignition systems as found on various makes of buses. Part six considered exhaust gas analysis, the problems of "fuming" and the theory of the exhaust gas analyzer. Part seven was a brief review and oral exam ination. The latter was given fol lowing the banquet. Page six ETHYL NEW? -/ ETC 22036 ling a h was nciples i, the nd igods of given one of to the to atby the ->n and tourse, seven s were o'clock her at as the une-up - third m the 1 time Conti `resent ending lerrill, Transit iperinA. F. sistant :gleish, of the ly es. a lot ire altselves 'uction -s, the cipally second cpl anaii funuse in o full is secd the Highly enance overed carious -.idered oblems1 of the seven examen fol- 4EW? Grover Whalen, President o the New York World's Fair, wishing Howard Hughes and his lour companions. Godspeed just before the take-oif of their epoch making flight around the globe in 91 hours. From left, standing: Flight engineer Ed Lund; Howard Hughes; Grover Whalen; Harry Connor. Navigator; Bichard Stoddart. Badio Engineer and Lieut. Thomas Thurlow. Navigator. They Saw Five Suns in 91 Hours oward hughes and his H five globe-girdling compan ions witnessed a sight last July never before beheld by man for in less than four days they saw the sun rise five times. Leaving Floyd Bennett Field at 700 p. 111. on the afternoon of July 10. they flew into the east for a distance of 14.791 miles and in ex actly 3 days 19 hours 14 minutes and 10 seconds, set their ship down on the same spot amid the tumultous welcome of 20,000 people. And yet Hughes told the reporters who crowded around him "if any credit is due anyone it is to the men who designed and perfected, to its pres ent remarkable state of efficiency, the modern American flying ma chine and equipment.'' Be that as it may. had it not been for the careful preparations made beforehand and the clock-like precision with which every detail was carried out. it never could have been done. This is the real lesson to be learned and in its successful accomplishment Ethyl was privileged in playing an im portant role through the cooperation the Company was able to give Mr. Hughes and his four companions. One hundred octane gasoline powered the two 1100 h.p. Wright Cyclone G. Series 102 engines in the great Lockheed monoplane, although it could have operated on 90 octane fuel. This was the first extended over-water flight on 100 octane gaso line since its initial development tor U. S. Army and Xavy use. An out standing feature of the flight was the tremendous load-lift from Floyd Bennett Field which was estimated to be 47 pounds per square foot of wing surface and was said by Howard Hughes to have been the greatest weight factor ever saddled on a heavier-than-air craft. Synopsis of the flight log as re ported in "Aero Digest" reveals that the plane left Floyd Bennett Field Sunday. July 10, at 7:20 p. m. and landed at LeBourget Monday, July ir, at 11:58 a. m. completing the first leg of the flight, 3.641 miles in 16 hours 38 minutes. Leaving Paris at 8:24 that evening, the next stop was Moscow, 1.640 miles away, where the second leg was completed at 4:15 a. m. Tuesday after 7 hours 51 minutes in the air. The third leg. 1.400 miles to Ornsk. required 7 hours 27 minutes; the fourth leg, 2.158 miles to Yakutsk. 10 hours 31 minutes, bringing the flight into Wednesday. 5 :o8 a. m. Leaving Yakutsk at 8:01 the plane headed for Fairbanks 2,457 miles away, where a landing was made that eve ning at 8:18 after 12 hours 17 min utes. Waiting only 1 hour and 20 minutes, the fliers took off for Min neapolis where they landed on Thursday, July 14, after a 2,441 mile flight which required 12 hours 2 minutes. The last leg of the trip was over a 1.054 mile stretch into Xew York which required 4 hours 26 minutes. Total flying time was 71 hours 6 minutes and total time on ground 20 hours 3 minutes; average speed in flight 206.1 m.p.h. Most interesting aspect of the flight, aside from the functioning of the airplane, the engine, the new instruments and other equipment, was the continuous radio communi cations to and from the plane inter rupted only when both trailing antennas were lost between Fair banks and Minneapolis. In the brief period of less than four days, Hughes was heard over the radio networks five times and there also were fre quent broadcasts by Stoddart, the latter being supplemented by a run ning account bulletined over the radio networks. Shortly after the return of the flyers, Flight Engineer Ed Lund called at the office of the Ethyl Gaso line Corporation to pay a visit to Safety Director, O. B. Lewis, with whom he had had some contact dur ing preparations for the flight. While there he very kindly consented to an informal interview. Asked as to the fuel used, amount carried on the various hops, etc., Mr. Lund stated that the carrying capacity of the ship was 1.750 gallons or a total of about 10.530 pounds. The gross load was 25,000 pounds maximum which was overloading it about 42% from normal. He said the take-of? from Floyd Bennett Field was as expected, the ship lifting before it came to the end of the runway (it will fly at no miles and landing speed is about 80 miles). After tak ing off they flew at about 8.000 feet in broken clouds and were unable to see land or water until within sight of the Irish Coast. However, thej- were sure of their course as OCTOBER, 1938 Page seven ETC 22037 towers were. Incidentally there were no concrete runways and we re tracted the landing gear when only a few feet off the ground, in order to get more speed and altitude and went up to 3500 feet." Howard Hughes' Lockheed 14 Monoplane, "The New York World's Fair 1939" wanning up prior to take-ofi from Floyd Bennett Field on Long Island, they were constantly checking with various ships during the crossing. Regarding the reported damage to the tail of the ship, which was discovered just before leaving Le Bourget, Air. Lund said: "It was damaged in taking off from Floyd Bennett, we taxied off the pavement and ran into some con crete work surrounding a drainage outlet. After we gassed up in Paris I was giving the ship a general check up, wheels, tires, etc., and happened to lift up the elevators. Through the opening I could see the damage, which we had not suspected." Mr. Lund made the repairs assisted by a Mr. Cooke, a U. S. army air corps mechanic assigned to Ambassador Bullitt. "We used angle dural which reinforced the fittings 20 times as strong as was necessary but we did not wish to take chances," he said. only for take-offs as no more of this octane number would be available before reaching Edmonton, Winni peg or Minneapolis. There was con siderable delay in getting away from the field because of the great number of people who kept milling around the doors to the hangars so that the ship could not get out. However, the police finally moved the crowd back. In describing this take-off, Mr. Questioned as to the rumor heard over the radio at the time, that the gear was damaged, he said that due to this broadcasting, the Germans advised them to fly low so they might inspect it. However, the flyers were satisfied that everything was all right and so declined their offer of assistance. The trip to Aloscow was made at 17,000 feet due to rough weather, squalls and ice formation on the wings but they arrived without any mishap. This airport was very beau tiful, having concrete runways wider than any he had seen in the United States, he said. The men helping were mostly Army Air Force men wearing blue uniforms. The Rus sians showed the flyers every hos pitality even to insisting that Mr. Hughes and his companions have Although their reception in Paris was very fine, there was a smaller crowd on hand than otherwise might have been as the ship arrived several hours earlier than expected. Among those to(greet them were Ambas sador Bullitt and Major E. E. Aldrin as well as representatives of the Wright Co., the Sperry Co. and the Hamilton Co. Asked as to amount of fuel in their tanks on landing at Le Bourget. Air. Lund said there were approximately 200 gallons, enough for about 3 hours' flying. For the next hop to Aloscow, they took on 1500 gallons of roo octane gasoline. 173 gallons of this was in a reserve tank to be used "The New York World'* Fair 1939" arrive* at Floyd Bennett Field and guarded by a cordon of motorcycle police i* moved to the place of honor In front of the Administration Building. Lund said: "The Superintendent of the Port drove out to the end of the runway ahead of us and in structed us which way to take-off. There were two big towers at the end of the field having red lights on the top of them. We did not know what they were but were told to fly between them. We took his word for it that there were no power lines; it was rather a dangerous take-off not knowing just what the something to eat before they would gas the ship. Reservations had been made for 1,750 gallons. Unfortunately there was no op portunity for the taking of any pic tures partly due to restrictions against cameras in the various coun tries. Neither did they have time to form much of an opinion of the places where they stopped. It takes about one hour to gas the ship and additional time was lost due to the Page eight ETHYL NEWS ETC 22038 were ' onTly jrder and necessity of discussing many things with officials at the various airports so as not to cause any ill feeling. The Russians were very much in terested in the ship though no one was allowed aboard, to avoid unnec cast weather which remained so until the Siberian coast was reached. While flying over the Bering Straits they at times caught sight of ice bergs floating south. The safe arrival at Fairbanks, They had, of -course, expected a crowd to greet them but were en tirely unprepared for the thousands who were on hand. As they ap proached the field they said the automobiles seemed to be lined up eard r the due nans they ;yers was offer ,iade .her, the any eauider lited ping men iushosMr. lave i 1 1 j j essary delay. From Moscow to Omsk, which was the next stop, was a distance of about ]6oo miles and during this part of the flight they passed over very beautiful country. The land was flat and well cultivated and the vil lages, evidently government built, were occupied by the farmers who went out to work the fields each day in contrast to the scattered farms found in most counries. Xo snow was encountered until they reached Siberia although there was some on the higher mountain peaks. This part of the flight was at about 12,000 feet. At Omsk, where they arrived during the night, it was raining which caused some apprehension lest they take in water while fueling. However, the Rus sians had made provisions against this. They used two funnels, one in verted over the other, which acted as a shed, the hose being put through the opening of the uppermost one. At this point there was a girl who acted as interpreter and had all the necessary instructions as to what had to be done. This was a fairly good airport, though without concrete runways. There were no regular Alaska, was marked by great rejoic ing as the flyers felt as if they were home again. They had radioed ahead and Joe Crosson, the well known Arctic flyer had 800 gallons of 90 octane fuel prepared for them so there would be no delay. However, the runway at Fairbanks was so short that they were obliged to un load about i.ooo pounds of equip ment in order to make a safe take off. The next stop was Minneapolis where there was a fine new airport with concrete runways. Everything was in readiness and a huge new truck manned by five helpers gassed the plane with 100 octane fuel, the first obtainable since leaving Le Bourget. After leaving Minneapolis Mr. Lund said they encountered "one of the worst thunder storms I have ever been in. We expected the wind shield was going to break. In fact, the leading edge of the wing was dented from hail." This was the worst bit of weather they experi enced. However, they set the plane down at Floyd Bennett Field with out mishap in 4 hours and 26 min utes. on the roads as far as the eye could see. There is no need further to de scribe the reception which was ac corded Mr. Hughes and his crew as the welcome celebrations were made the topic of front page head lines throughout the country. Prob ably no scientific flying exploit has received a like universal acclaim and recognition since Lindbergh blazed the sky trail to Paris. Some of Mr. Lund's observations are also of interest. It is amusing to think that five men can set out for a globe-girdling journey with less than $100 in the crowd but even more so when they arrived home again without having spent one cent. Of course credit for supplies had been established beforehand. Need less to say very little sleep was in dulged in by any of the party and Mr. Lund himself had about four hours' rest. He dropped eight pounds in the less than four days. All were amazed at the fine reception and cooperation they received from everyone during the entire route and it indicated that air line operation is practical in even- part of the world if properly handled. flood lights but they had portable lights on a four wheel trailer which showed the flyers the direction in which they were to land. The ship A lew of the 20,000 people who were on hand to greet Howard Hughes and his now famous crew as they successfully completed their globe* girdling exploit* Picture was taken a few minutes after the ship came to rest on the spot from which she had begun her flight less than four days previously. The Administration Building is shown in the background. itself was equipped with very power by a alion ful landing lights of about 1 million candle power with special batteries to supply the current. Here the gasoline was supplied in drums mid which were marked "89 OKT" rep >een resenting the Russian version of oc tane. op- Upon leaving Omsk about "hours' pic- flying brought Hughes and his crew on> to Yakutsk which was their last un- Siberian stop. This airport was simi . to lar to that at Omsk. About 1.000 the gallons were put on. being pumped ;kes from barrels. Taking to the air again and they flew over mountains but an the hour out of Yakutsk, hit solid over ws OCTOBER, 1938 Page nine ETC 22039 Ethyl Takes Part in Humble Oil Sales Contest Meetings Watch winners of the Corpus Christi District Sales con* test. Standing from left: G. E. Beas ley, Raymondville (repeat winner); S. Gonzalez, San Diego; A. G. Sparks, Supervisor and 1. L. Garcia, San Diego. Seated; Jack Wil liams, Aransas Pass; R. C. Me* Grath, Aransas Pass; D. T. Monroe, Retail Sales Mgr., Humble Oil; John Rogers, Corpus Christi, and Claude Speer, Robstown. URING the period from June commission station agents and their D 29 to July 13. it was the pleas salesmen and between districts to ure of the Houston represen determine just who were the most tative of the Ethyl Gasoline Corpcoapable. ration, Hr. John M. Rollins, to be This year, the contest ran for present at five meetings where true three months, from January through merit was rewarded. For a number March and the meetings held in of years it has been the practice of June and July were primarily for Mr. D. T. Monroe, Retail Sales the purpose of awarding suitable .Manager of the Humble Oil and trophies to the winners. These were Refining Company, to sponsor con in the form of gold pocket watches, tests between the individual contract similar to those given in the 1937 contest, featuring the Humble name, figures on the dial being replaced by the word "Humble," starting at the "12'' position and going both ways down the face. The name of each winner and the date of the contest also being engraved on the dial. The 1938 contest was conducted along similar lines to the 1937 com petition. but more emphasis was placed on the sale of premium prod ucts, including Esso. The results proved that Esso can be sold in even greater volume than previously be lieved possible in this area, the percentage to total gasoline increas ing from 11.94 during the same three months in 1937 to 13.09 during the contest period, or a gain of 9-63%At each of the meetings Ethyl's educational films were shown for the entertainment and instruction of the audiences. Representative of all of Humble's 275 service stations attended the five meetings, held in Houston. Jacksonville, Corpus Christi, San Antonio and Abilene. To these were added various people in their wholesale department, so that total attendance at all meetings was 453. Army Engineers Include Ethyl Clinic in Their Training The primary duty of the Service Company is to maintain and oper ate a means of transportation within the regiment. And in order to in OR the third time in recent sure the proper functioning of the Fmonths the Ethyl Motor Clinic unit the Army maintains a group of of the Baltimore Division has highly trained specialists to keep played host to Uncle Sam's engithe equipment running most effi neers in the transportation division ciently. With this end in view, of the Army. The first unit to seek- schools are held for the instruction information tending to the most ef of these men at the various posts. ficient operation of their equipment It has been the endeavor of the was a detachment from the Aberdeen Ethyl Gasoline Corporation to co proving grounds followed soon after operate with the War Department wards by a group from the Motor in showing members of the Service Transport school at Camp Holabird and Transport Companies how they ("News" July-Aug. 1938). Late may operate their equipment at in July a third showing was espe peak performance. The various cially arranged for at the request of meetings held by the Corporation the Service Company of the 1st for the different Army groups have LT. S. Army Engineers stationed at helped to demonstrate the necessity Fort DuPont. Delaware, who came of using- a quality fuel if best results to Wilmington for the purpose. are desired. Prior to this meeting at Wil mington a detailed explanation of the dynamometer was given for the commanding officers of the detach ment and the sergeants after which the regular meeting was enioved by the entire group. W. J. Ryan ol the Clinic stall explains the operation of the chassis dynamometer to Lt Gregg and others in command of the first U. S. Army Engineers from Fori Du Pont. Del. Clinic Manager Mason standing in center of group. Page ten ETHYL NEWS ETC 22040 e name, eplaced starting ng both tame of of the on the nducted 37 com;is was in prod- results in even .isly beea. the increase same > during gain of Ethyl's iwn for iction of e of all stations ;s. held Corpus Abilene, s people tent, so neetings it Wilation of for the detachr which oyed b}' olains the ometer to nd of the \ Fort Du standing NEWS Cardinal Trucking Corporation fleet on review at Whippany/N. J. In foreground from left to right: Mr. T. Kursh, Brockway Motor Co., and Messrs. John Peluso, George A. Aubin, J. DePalma, Sr.. J. Krugar, J. G. Cardinal, Frank Cardinale, Peter De Palma. Peter Cardinale. J. Corrado. and J. DePalma. Jr., all ofthe Cardinale Trucking Corp.. and who's cooperation made the changeover possible. New Jersey Trucking Concern Steps up Operating Economy NY fleet operator would be zone office and their local represen A interested in using a better tative, Mr. J. W. Mahoney, were i grade of gasoline if its addi able to convince the Cardinale tional cost can be justified. ThisTrisucking Corporation that maxi exactly what has happened in the mum power tune-up with high com case of the Cardinale Trucking Cor pression would more than justify poration of Whippany who operate the use of Ethyl. Not only were one of the most representative fleets miles per gallon increased, but a in Northern New Jersey. Their 65 definite saving in time on the road Mack and Brockway trucks and trac was obtained. tors haul paper box board consider One instance of the overall im able distances throughout New Eng provement in performance was the land, New York, New Jersey and case of the units equipped with Pennsylvania. In addition, they op Model 22R Continental engines. The erate light delivery trucks and pas standard compression ratio of 4.5 senger cars. An efficient maintenance to 1 was increased to 5.23 to 1 by and service department has enabled means of the Model 21-RA 608 this fleet operator to fulfill delivery head. Spark advance and carbure commitments on schedule. tors were adjusted. The former 13 A few months ago Messrs. Nixon tooth driving sprocket giving a and Williams of Ethyl's New York speed of 32 m.p.h. was replaced with Division in cooperation with the one having 15 teeth, making it pos Pure Oil Company's Newark, N. T., sible to increase speeds to 39 m.p.h. The net result of these changes was to increase gasoline mileage from 2.6 to 3.1 miles per gallon, or 19.2%. More important is the sav ing when the increased load is con sidered. With low compression this truck averaged 122.8 ton miles per gallon, and after high compression this same unit averaged 155.5 ton miles per gallon or an increase of 26.6%. It is obvious that the in creased cost of Ethyl Gasoline has more than compensated. The Car dinale Trucking Corporation is now using this fuel exclusively and is completing the installation of high compression heads on all of their trucks and tractors. This work would not have pro gressed to a satisfactory conclusion were it not for the interest and as sistance of the members of the Car dinale Trucking Corporation. Motor Clinic Welcomed at Hagerstown, Md. EMBERS of the Southern Engineering Society, City officials of Hagerstown. Md., and the Mayors of Funkstown, Md, and Fort Royal, Va., were among the large audience to attend the Ethyl Clinic preview at the Hagerstown Fairgrounds on the evening of September 9. Represen tatives of the oil and automotive in dustries from thirteen nearby cities were also in attendance which made it one of the largest previews that any of the Clinics have enjoyed. Mr. P. A. Leichel, President of the Engineering Society, opened the meeting and introduced Mayor W. Lee Elgin of Hagerstown, follow ing which the Mayor made a brief address of welcome and extended the hospitality of the City to Clinic Manager Lowell Mason and his staff, during their stay. One of the features which aroused the special interest of the audience was Mayor Elgin driving his own car on the dynamometer. That the demonstration was con vincing may be judged by Mayor Elgin's remark at the close of the meeting. He said: "A person just couldn't help using Ethyl Gasoline after seeing that demonstration." The Clinic will hold meetings at the Fairgrounds each day except Saturday and Sunday, until Oct. 7. Mayor W. Lee Elgin of Hagerstown greets Clinic Manager Lowell Mason at preview in the Maryland City. From left: Mr. Louis Shank, Manager Ethyl's Baltimore Divition; The Mayor, Mr. Mason and Mr. Leichel, chairman of the Southern Engi neering Society. OCTOBER, 1938 Page eleven ETC 22041 L Etkyl Doing its Stuff in Turner Valley, B. C., Oil Fields The latest addition to a fleet of eight buses operated by Felix Monden Transportation Co., of Calgary, Alberta. Mr. Monden operates between Calgary and Turner Valley and uses Ethyl in all his equipment He says that it has proven the most economi* cal fuel from every stand* point The company's monthly gallonage is large. The bus is a White and was driven from the factory in the United States to Calgary. Power driven mud pumps are used with rotary well drills. One of these pumps (on the truck) weighs 43.600 pounds and this one is owned by the Anglo*Canadian Oil Co. The truck uses Ethyl. When an oil well blows in, storage tanks must be moved in a hurry. 2700 barrels of crude oil are being shipped daily from Turner Valley in British Columbia and James Storage and Cartage are always busy with their trucks helping the drilling rigs. They use thousands of gallons of Ethyl each month. A 46,000 pound boiler being carried to location in the Turner Oil fields on an I.H.C. truck burning Ethyl. James Storage and Cartage will move anything in the Field and where going is tough Ethyl gives that extra margin of power. Rotary draw works used for pulling rotary drill stems. The weight of this unit is 34.000 pounds and is being loaded on an International Harvester Co. truck owned by James Storage and Cartage Co., oper* ating on Ethyl. This truck is one of the 27 units owned by R. A. James. It is fully loaded and being ferried in the interior of British Columbia. Long, hard trips over rough roads show Ethyl at its best. Page twelve ETHYL NEWS ETC 22042 Even the Old Horse and Buggy Request from Boost Ethyl I Richmond for The manufacturers of this horse and buggy little dreamed that their handiwork would one day promote the sale of the product which ruined their business. HIS man bet on a horse and Twon -- even though the horse couldn't run. Sometime ago Mr. Day Ryan. Texaco dealer of Mattoon, Illinois, passed a harness shop which was going out of business and noticed that a white horse was for sale. That was where Mr. Ryan did his smart betting. A horse in a harness shop, he thought, nothing spectacular, but a horse outside a filling station is something to really make a person turn his head and have a look! Some people might not have thought it good horse sense, but Mr. Ryan bought the steed, shipped it back to Mattoon by truck and stood it on the green turf outside his filling station. It had a somewhat unadorned look so he procured a harness and put it in place. Still something was lacking--a buggy! To as good a showman as Mr. Ryan is was obvious that this was the final necessary touch. Xow his filling station has come to be known as the "White Horse" Station. The publicity has proved most favorable in increasing his busi ness and -moreover, he has had chances to sell the horse for many times what he paid for it. It just naturally follows at a sta tion like Mr. Ryan's that the Ethyl sales are steadily increasing. He re ports that his June Ethyl sales were 70% over June of 1937. Clinic s Return otwithstanding ihe N fact that the Ethyl Motor Clinic had a run of about six weeks in Richmond, Va.. early last spring, it appears that a return en gagement would be appreciated. At least if we may take the word of Manager F. H. Skehan of Standard Oil's Virginia Sales Division. As late as July 27 Mr. Skehan wrote to the Baltimore Division office as follows: "We are interested in the possi bility of the return of your Ethyl Clinic to Richmond and other cities in the State of Virginia. "The Clinic was extremely well received in Richmond and although frankly I don't feel that we took full advantage of the excellent op portunity that it offered for sales assistance, we do recognize its ex treme value and assure you com plete cooperation if it is again shown in Richmond. Taxation and Your Savings ( Continued from page 1) reported as 3 million 171 thousand, or about one-halt the number of in vestors. (3) The total taxes paid by these companies in 1937 Was 1 billion 631 million dollars, more than twice the total amount paid in 1932. (4) Taxes paid in 1937 were an average of $2.62 on each share of common stock, whereas the total dividends paid to the 5)4 million common shareholders amounted to an average Si.95 for each share of common. (5) The total taxes paid by the 150 companies in 1937 averaged $291 per common shareholder or $514 per employe. (6) The tax burden on American industry has more than doubled in the last five years. Of the 150 com panies under survey 124 paid taxes in 1932 amounting to $681,648,286, whereas in 1937 the same 124 com panies were assessed $1,422,670,853 --an increase of 109 per cent. These facts prove that millions of common people are vitally in terested in the success of American industry, and that when industry suffers from burdensome taxation, the depressing results fall directly upon these same people. For the welfare of all, our nation must be maintained on a sound economic basis and the purchasing power of the dollar preserved. "As you know, a considerable amount of motor fuel business was converted to premium grade, and we are very agreeably surprised, even at this late date, to continue to hear frequent comments from employees and customers as to the impressiveness of your dyna mometer demonstration of the actual difference in motor performance with the three grades of gasoline and the effect on efficiency of spark retarding to compensate for low oc tane fuels. "The elaborate equipment, the richly descriptive pictures and charts, and the clear, concise man ner in which Mr. Mason and his assitants conducted the demonstra tions, were extremely entertaining and highly informative. We sincerely hope that it is your plan to continue this phase of your educational pro gram and that we will again secure the benefits of the Clinic in Vir ginia." OCTOBER, 1938 Page thirteen :/ ETC 22043 This Ford 1939 Model 1W ton truck is demonstrating the economy of Ethyl in a 5,000 mile road test over the highways of North and South Carolina. The test is being sponsored by the Ford Company, the Standard Oil Co., and the Charlotte Chamber of Commerce. Three Sponsors Conduct Road Test URIXG the first week in Au both flat and mountainous country D gust a truck test was gotten with Esso gasoline in its tank. Al under way in Charlotte, S. C.. though the test is not quite com which was unusual in that it wapslete it has already covered a total sponsored by a truck manufacturer, distance of over 4.000 of the 5.000 an oil company and the local Cham miles which was originally deter ber of Commerce. mined on. Only Ethyl has been used A brand new cab-over-engine and for the first 4,213 miles it con 1939 Model Ford one and one-half sumed exactly 383 gallons--giving ton truck took to the road for an an average of eleven miles per gal economy run. It carried a pay load lon. of 6,000 pounds. Up to the present The minimum average mileage writing it has traveled every day for any one day's run was ten miles since its departure from Charlotte to the gallon while the maximum over all types of roads and through was thirteen miles. As stated before, the truck has been operated over dirt and partly surfaced roads as well as state highways and in all sorts of country throughout western Xorth and South Carolina. Driv ing through city traffic has also been included in the test runs. The companies who are conducting this study are the Ford Motor Co., and the Charlotte division of the Standard Oil Company. Of course the truck has been tuned-up for peak performance and economy, made possible through the use of Ethyl Gasoline. New York Division Clinics Open Fall Season X SEPTEMBER 8 and 9 the City of Xewark's own cars was O the two Ethyl Clinics of used for the demonstration the the Xew York Division had Mayor had the unusual experience Preview Meetings at Buffalo, Xo.f Yd.r,iving it on the dynamometer and Newark, X. J., Messrs. M. P. and kindly consented to be photo Murdock and M. Littlefield, respec graphed seated behind the wheel tive Clinic Managers, presented the with Mr. Muller, Ethyl's metropoli programs which marked the opening tan Xew York representative. of the fall showings. Air. R. C. Mur A very complete list of oil com phy, Xew York Division Manager pany and automotive executives and was present at both meetings. representatives attended both Pre The Clinics were unusually for view Meetings. The growing popu tunate in having the Chief Execu larity of the Clinics has stimulated tives in both of these important the interest of these and kindred cities personally attend the opening industries who are taking every ad and extend a welcome to the Clinic vantage of this educational service. staffs during their stay. Mayor Ellenstein of Newark was accompanied by U. S. Marshall McDermott and Messrs. Shapiro and Alden of his staff. Since one of (Circle) Newark'! Mayor EUenitein drives one of the municipal cart on the dyna mometer at preview of the Ethyl Clinic in the city of which he it chief executive. Mayor Holling of Buffalo givos clote at tention to Mr. William Ball of the Clinic staff at he explaint how the advantages of proper tune-up are demonttrated Page fourteen ETHYL NEWS ETC 22044 Tke Birth of a Name--" Tractor" islBorn HIRTY - EIGHT years ago from the point of view of 1900, was TCharles H. Parr, a young engi a wonderful invention. neer. was associated with C. W. Hart in the first mechanical assem blage of what today is represented The Hart-Parr "35" as this tractor was termed, was a ponderous piece of equip* by the modern tractor. Mr. Parr ment but already the principle of the now resides in Charles City, Iowa, row crop had been adopted. and when recently an Ethyl repre sentative called on him he very obligingly consented to an interview. Briefly he described some of the carlv models and their evolution to Still not satisfied, however, Mr. Parr, some few years later, produced another model which was even more popular and was known as the "3060 Hart-Parr" the figure represent ing the horsepower output. This new machine had a horizontal engine with 2 cylinders, a 10" bore and 15" stroke and weighed 20.000 pounds. It could easily out-perform its single cylinder predecessor. over is as n all stern riv al so .cting Co., the been and ough WS One of the early jobs turned out by Hart-Parr. the high compressioned job which the farmer depends on today. Perhaps one of the most interest ing bits of information was how the name tractor came into being. Back in 1907 when the Hart-Parr Co. was in its infancy, Mr. \Y. H. Wil liams, then sales manager of the company, was puzzling over some copy for an advertisement. By chance he stumbled on the word "tractor" and it was written into the ad. Seized upon by other manu facturers the name is now familiar to almost everyone. But let us turn back to the year 1900 when the present-day tractor was in embryo. The first piece of equipment was a four-wheeled con traption powered by gasoline and devised to pull plows through the ground. The fact that it was 4 wheeled had no significance other than that that was the orthodox and convenient way of constructing a vehicle. Later the 3 wheeled job was adopted merely so as to permit closer access to fence corners than the 4 wheeled model. The original machine weighed about 22,000 pounds and was known as the "2245." It sold for around $1600 and Mr. C. H. Parr, co-founder of the HartParr Co., a* he looks today. His company are the pioneer manufacturers of equipment that is now known throughout the world as the "tractor". During the succeeding years Mr. Parr had many "dreams" for the improvement of the current models, though many of his ideas he dis covered were impracticable, but in f 909 he build a unit which appeared to fully satisfy demands. It was popularly called the "road King" or "steel King" and was made of steel castings. Its weight was 12,000 pounds. Powered with a one cylin der vertical engine it developed about 35 horsepower on the draw bar. It was a 3 wheeled unit--fore runner of the row crop--But only for the purpose of providing greater maneuverability. This machine was a tremendous success. Although still of great weight (20,000 lbs.) the "30*60" had many advantage* over its predecessor -- was powered with 2 cylinder engine and could do all or more than earlier models. Although the original machines were designed to burn gasoline it was not because it was cheapest but because it was the most efficient fuel known at that time. However, in 1909 gasoline could not be pur chased at every corner--it was a "drugstore commodity" -- and not accessible to many farmers. As de mand for tractors became more widespread, kerosene which was available everywhere began to come into use as a fuel. Of course the en gine would not work as efficiently on the low grade fuel but under the circumstances efficiency had to be sacrificed. The early Hart-Parr machines described here served to break much of America's prairie sod for the first time and yet picture one of these pioneer models alongside the present-day Oliver 70 who's an cestor it was. Ask Mr. Parr if high compression and good fuels have had anything to do with this transi tion and he will answer you: "Lots, and it will have even more to come." OCTOBER, 1938 Page fifteen ETC 22045 NEWSBRIEFS J. R. "Rod" McKenna, new Tune-up Engi neer on the At lanta Division Clinic,joined the Company in Au gust. Rod is a native of West chester, Pa., and is an alumnus of Swarthmore. After some years of varied activi ties in the East, he moved South in 1932 to engage in the gold mining business. Since that time he has been in the Buick and Ford organizations. Prior to com ing with the Ethyl family he operated his own tune-up shop. Atlanta is Rod's adopted home. He is married and has one child. He has al ready established a reputation for him self because of the way he stalks across the stage during a meeting. */i Some of our hard-working Baltimore Boys went fishing recently on Chesa peake Bay--took their wives along--and were forced to admit that their better halves caught the majority of the fish you see proudly displayed by Mesdames Hogan, Hughes and Shank. Mebbe that case of empty Cocoa-Cola bottles has something to do with the "not so hot" scores turned in by the male members of the fishing expedition. ill The Boston Division wel comes to its Clinic Mr. Wil liam H. Perry, brother of Phil Perry, our East ern New York State field rep resentative. Bill graduated from Newton High School. Newton. Mass., in 1932 and studied at the Massachusetts Art School for a year. Following this, he entered the Cosmos Chemical Corporation where be became Sales Service Manager. Bill is 25, single and elsewhere in this issue you see a sample of his pet hobby --cartooning. Another new comer to the At lanta Clinic is Stuart Forbes, who signed up as Junior Engi neer in August. "Stu" is a na tive of Flint, Michigan, and a graduate of the University of Michigan, Me chanical Engi neering School, Class of 1937. Prior to graduation he did summer and part-time work with the Buick Engineering De partment and The Lyons Companys. Af ter graduation he entered the Chevrolet Training Course and was later with Buick as a Special Assignment Engineer. Stu has heard there are peaches in Georgia and wonders if they are sus ceptible to engineering design. From Chicago comes this pic ture of young Master Bruce Dollahan, aged 1 year, 6 months, busily engaged in the study of our new booklet "Sparks, Octanes and Performance." According to re ports, Poppa Dollahan hasn't had time to read the booklet yet so any information desired on the sub ject must be supplied by young Bruce. "Dolly" says that Master Bruce is just a "chip off the old block" but as yet we haven't heard the young 'un telling any of those tall fish stories. A year ago Art Sortman, of the De troit Engineering Laboratory, was in St. Mary's Hospital in a serious condition. From the photograph the value of the California sunshine, returning Art to his former good health, can easily be seen. We hope you will continue to find good luck in your fishing, Art, and permanent good health out there in San Bernardino. A newcomer to the Ethyl fam ily is Gertrude S. Curtis, a na tive of Texas, but now living in Jackson Heights, New York. Gertrude comes to us from the American Radiator Co., where for a year she did account ing and secretrial work. She is a grad uate of Colorado University Class of 1935. Both she and her husband are keen ly interested in amateur photography. They have a Leica and do all their own developing and printing. Gertrude has joined the Statistical Department, which is under the direction of Walter Resler. We welcome another new member of the Statistical De partment to the Ethyl ranks. This time its Katharine Lindenmann who is a graduate of Barnard Col lege, Class of 1925. Before coming to Ethyl, she spent two years as Secretary to the Manager of the Herald Square Hotel in New York. Katharine lives in Lynbrooke, Long Island. <r Hubert Fossett, Engineer from our London office is spending a month on this side of the Atlantic. Considerable part of the time has been spent with members of the Safety Department in New York and he has also visited the Manufacturing Department, both at Deepwater and Baton Rouge. He also spent some time with our engineers at the Detroit Laboratory and with the Medical Department in Cincinnati. "Hugh" is the London correspondent for the "News". ii We in the New York Division haven't any intention of being outdone by any one in the company. Mr. and Mrs. Frank J. Stablein have a new lovely baby girl born Monday morning, September 12th. Her name is Nancy Ann and she weighed in at 8 lbs., 7 ozs. Frank, being our trac tor engineer, has spent a good many hours out on the farm and in the wide open spaces. For a small fee he would be glad to tell anyone how they also can benefit from his observations. Page sixteen ETHYL NEWS ETC 22046 : rad 's of :eeniphy. own has hich sler. s. rs as erald arine our i on rable with it in ! the at also s at the inati. t for ven't anyrank girl 12th. ghed tracnanv wide .ould > can WS The members of the Tulsa Di vision welcome Mr. Lynn M. Phillips, who joined our or ganization Au gust 29th, 1938. Lynn studied automotive en gineering at the General Motors Institute of Technology, be ing employed by the Buick Motor Company of Flint, Mich. Upon the completion of his edu cation at General Motors he entered the oil industry in the employ of concerns in Tulsa and Houston. In 1933 he was recalled by General Motors and assigned to the experimental engineering department of the A C Spark Plug Division where he remained for three years as an assistant experimental engineer, working on the design of air cleaners and the bronze-lead motor bear ings. In 1936. he re-entered the oil in dustry as assistant chief engineer of the Seismograph Service Corporation and Engineering Laboratories, designing both standard and special equipment for do mestic and foreign drilling operations. Lynn is thirty years of age. is married and has a four-vear-old son. He will be assigned a territory in the state of Texas. iii On Sunday, September 4th, 1938, at 3:20 A.M., Mr. and Mrs. Eugene F. Gamier, Jr., were presented with their first child--a daughter. This very im portant addition to the Gamier family will be named Barbara Anne. She tipped the scales at 7 lbs., 11 ozs. Gene, who is a member of our Accounting Depart ment, received his Five Year Service Pin on September 1st of this year. Yellowstone Native Suggests Etkyl HE camera catches this Ethyl Trepresentative interviewing a native of Yellowstone regard ing the use of Ethyl Gasoline by the tourist trade that pours through the Park every season. While his sub ject was apparently more interested in devouring a delectable bit of fruit he did pause long enough be tween bites to say that certainly any tourist who expected to climb the steep grades in and around Yellow stone should be using Ethyl Gaso line. "Wally" which is the resident's name, further stated that "When cars come knocking and steaming, boiling and snorting over the hills friends with them; so put me on they frighten me to the extent where record as saying `for better per even a good half pound of bacon formance and a cooler run for your will not interest me in making money, I am certainly for Ethyl.' " Candid Shots at Kingston, N. Y. By Bill Perry Congratulations are very much in or der for Mr. and Mrs. Matthew A. Tay lor of Boston who, on August 28th, added a third daughter to their collection. This newest member of the Taylor household will be named Patricia Ann. Ed. Note: Pacific Coast Div. might go into a huddle with the Taylor's in an attempt to solve their over-productionin-males problem. (Sept. "News") 111 One John's loss is another John's gain. On Friday, September 2nd. 1938, Wini fred V. Porter and John Alfred Sanders were married in Scarsdale, N. Y.. there in- depriving John Schaefer of his charm ing and capable secretary. "Wyn" has been a member of the Ethyl family since 1934 and we're going to miss her a lot. They will make their home in Gramercy Park, Manhattan, where they have taken an apartment. Our most sincere congratulations to you both -- Mr. and Mrs. Sanders. OCTOBER, 1938 Brocfc Crane dotYb tut. overalls. Clinic. MonDick Coveney Wears New hat replacing * |Q? po-vtama sTalan 1 m a restaurant vTuneupv' prankHuyUr can. make, oxwthma with Ethyl. 1 *Sm\Vvncj UofcTRichardson Ace Conversationalist, has turned to amoiteer photography Page seventeen 4... -< : ''"'Vi* .- i* .-Wr... ^-1 _ ''Hjc `--s-it- -. .. - ' .;-*,*K'.^* v>5CV^V*,i'. -.1 rs^srn 5V&.V.'* i -s hr SOUNDS like a lot of money for a maneuver that every pilot Compare Farman's historic flight with that of two Japanese who the next 30 years cannot be pre dicted. But advances in aviation and plane makes regularly today in May of this year flew a closed must continue to come from the --the "bank and turn." Henri circuit course at Kisarazu Air steady improvement of fuel and Farman pocketed this small for port, covering 7,233 miles with engine. It is with this aim that tune because he was first to prove out stopping or refueling. Ethyl engineers are daily aiding it could be done. In 1908, he flew Through steady improvements in research so that aviation will a measured French course of 500 of fuels and engines, aviation has ahvays have available .fuels that meters, turned in air and flew conquered a hundred "impossi permit further progress. Ethyl back. He had accomplished the bles" since 30 years ago. Gasoline Corporation, Chrysler II- impossible! Jt What records will be broken in Building, New York, N. Y. Printed in U.S.A. ETC 22048 L_____ &5 not be pre in aviation ie from the of fuel and s aim that aily aiding iation will fuels that ess. Ethyl 1, Chrysler N. Y. `rioted io U.S.A. IF EVERY ONE If every one who drives a car could lie a month in bed, With broken bones and stitched-up wounds, or fractures of the head. And there endure the agonies that many people do, They'd never need preach safety any more to me or you. If every one could stand beside the bed of some close friend, And hear the doctor say "no hope" before that fatal end. And see him there unconscious, never knowing what took place, The laws and rules of traffic I am sure we'd soon embrace. If every one could meet the wife and children left behind, And step into the darkened home where once the sunlight shined, And look upon "The Vacant Chair" where Daddy used to sit. I'm sure each reckless driver would be forced to think a bit. If every one would realize pedestrians on the street, Have just as much the right-of-way as those upon the seat, And train their eyes for children who run recklessly at play, This steady toll of human lives would drop from day to day. If every one would check his car before he takes a trip. For tires worn, loose steering wheels and brakes that fail to grip. And pay attention to his lights while driving roads at night, Another score for safety could be chalked up in the fight. If every one who drives a car would heed the danger signs, Placed by the highway engineers who also marked the lines, To keep the traffic in the lane and give it proper space, The accidents we read about could not have taken place. And last, if he who takes the wheel would say a little prayer, And keep in mind those in the car depending on his care, And make a vow and pledge himself to never take a chance, The great crusade for safety then would suddenly advance. C. E. Weiser i1 V. ETC 22050 ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO Atlanta F. S. CRONIN ................... Baltimore D. S. FLYNN Boston A. B. WYRICK ................ Chicago R. R. FALLER Dayton H. L. NIXON ..................Kansas City CARL ABELL ................. Los Angeles R. L. GOLTZ ........................ New York J. N. FITZGERALD.................. .Toronto H. C. DEES........................................Tulsa R. K. SCALES.. ... . Engineering Dept. ARTHUR P. STOVER...... Mfg. Dept. J. C. POPE . Gasoline Testing Dept. HUBERT FOSSETT Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE CORPORATION UNLESS IT IS A COPYRIGHTED ARTICLE. VOL. 5, No. 10 Yearly Model Change Stabilizes Work in Automobile Plants EW models each year, improved to anticipate the public's develop N ing desires, provide the greatest single factor contributing to the long-range upward trend of employment in automobile factories. The policy of producing annually redesigned cars, for introduction at the National Automobile Show, results in giving more men more work per car today than a decade ago. despite the constant development and installation of new labor saving machinery by the automobile industry. Had the industry attempted to stabilize production on any given models, manufacturing them year after year without material improvement or change, it would have brought about great displacement of labor. On a continuing standardized production, countless more machines of a highly automatic nature would be devised and no new operations would be created to absorb the displaced labor. The resultant economy, however, might not greatly reduce the average cost of motor vehicles to the public despite the sacrifice of jobs. As the greater proportion of automobile owners buy used cars, handed down by other purchasers, the true price of automobiles to the buying public is actually set in an active open market. This results in an average price level for good used cars far below any new car price the manufac turers would be likely to attain by long-range standardization. When models possessing greater efficiency filter down to the secondarycar market, the selling prices of the earlier models are reduced despite their continuing value for transportation. This tends to make available to the public a wide range of used automobiles of varying price. What the annual model policy does in the factory may be explained simply: From the start of a year's production, each factory has engineers striving to cut costs by devising quicker, less difficult operations. Some of this work is elimination of lost motion, other involves substitution of improved machinery for that currently used or for hand operations. Simultaneously other engineering groups under the same management are hurrying to perfect new devices, and superior factors of performance, comfort and durability for the following year's car. This second group, too. has its eye on costs, but its biggest task is to make sure that its product is not outbid in public favor by the styling and mechanical improvements which competitors, working--like themselves--behind a wall of secrecy, are also developing. New equipment added each year to the models takes additional man- (Continued on pntjc 15) IN THIS ISSUE Yearly Model Change Stabilizes Work in Automobile Plants Ethyl Manufacturing Plant Wood Esso Servicenter Tunes Up With Chassis Dynamometer New England Swept by Wind and Wave Nebraska's Governor Opens Ethyl Clinic in Omaha From Strawberries to Oil Minneapolis-Molines 1939 Comfortractor Makes Its Debut Knoxville Gives Its Approval of Motor Clinic Ethyl Visits National Capital Landscape and Skyscape Did You Know Some Cylinders in Your Car Are Under-Nourished? A Modern Fable Newsbriefs Service Award ETC 22051 Ethyl Manufacturing Plant BATON ROUGE. LA. onstruction work on C tlie new Ethyl plant at Ba ton Rouge is still in pro gress and is scheduled to continue till March, 1939. Two tetraethyl lead buildings and an ethyl chloride plant have been completed and are in operation. Two additional tetra ethyl lead buildings, an ethyl chlo ride plant, and a sodium plant are now being constructed. This aerial photograph taken from the southwestern corner presents a panoramic view of the entire plant. The main entrance gate to the plant is at the extreme right center, di rectly above the T-shaped building which contains office, laboratory and hospital facilities. Next below is the change house containing showers, locker-rooms, and laundry. The lines furnishing steam, gas and elec tricity are shown entering the plant at the lower right corner, just below the transformer substation. To the left foreground below the road is the Blender building where the tetraethyl lead is mixed with other constituents and loaded to tank cars as Ethyl and "Q" Fluids. The tank car loading spots are shown below the building, the ex posed storage tanks for kerosene and ethylene dichloride to the right, and the enclosed ethylene dibromide storage tanks to the left. Behind and to the right of the Blender the four parallel buildings are the tetraethyl lead units. The two in the foreground are in opera tion and the other two are still un der construction. In the open space behind them a second ethyl chloride unit is being constructed. The build ings to the right of that space are temporary storerooms and shops used in construction and are even tually to be removed. In the upper right hand corner is the ELA ethyl chloride plant, now in operation. The two "balls" at the very top of the picture are spherical tanks used for storage of ethyl chloride. They are about thirty feet in diameter. At the extreme left center of the picture is the plant mechanical shop with the storeroom directly behind it and the garage, water tower and water cooling basin directly to its right. To the right and behind the water tower is the alloy building directly behind which is the row of tanks for the storage of metallic sodium. At the top center in front of the woods is the sodium plant now be ing constructed. Finally in front of the woods at the extreme left are the enclosed tanks for storage of ethyl chloride. A series of unfortunate circumstances hare spelled hard luck for Colonel Boscoe Tur ner in his attempts at the National Air Baces in Cleveland for the past two years. His perseverance was. however, finally rewarded last September when he lifted the coveted Thompson Trophy. After this successful accomplishment it was particu larly gratifying to receive a telegram from the Colonel in whieb he said: "Ethyl Gas oline gave me the finest performance that I have ever experienced in the many years that I have been using your product Mo tor ran exceptionally cool and delivered a very even flow of power enabling me to establish a new world's record." Page two ETHYL NEWS ETC 22052 \re x- Wood Esso Servicenter Tunes Up With ne ht, Chassis Dynamometer ;de he gs he a.n.ce de d.re ps n- .er at, General view of Wood Esto Station. s" ;re of AY I fill your tank with July, 1936, is recognized as having makes a complete engine analysis Mty Esso and tune your engine one of the most modern service sta while the automobile is being oper for this high quality fuel? tions in the state. The Ethyl Tune- ated on the dynamometer rollers he op ad nd its he The Wood Esso Station at CeunptraCl linic activities and the assis and Munn Avenues, East Orange, tance of Mr. W. F. Nixon, Ethyl's N. J., can now give their customers New Jersey representative, have en this better performance and econ abled Mr. Wood to investigate the omy. A new Bendix-Feragen chassis possibilities of giving his customers dynamometer makes possible accu another important service. The re rate engine adjustments under wide sult was this installation of a chassis under actual driving conditions. The owner can drive his own car and observe to his own satisfaction the improvement in performance and economy. Necessary ignition and carburetor parts changes can be made during the test. of lie ly varied load conditions which is dynamometer. The demand for Esso already has of vital interest to the motorist. The Wood Esso Station's Auto necessitated changes in the station Mr. W. W. Wood, Manager since motive Engineer, Mr. L. DeLong, pump facilities as the Esso ratio now exceeds all gasoline sales at he the station. Standard Oil Company >eof Ethyl demonitrating of New Jersey and Mr. Wood have engine used to prove recognized this fact by converting re of advantages oi tuning up and disadvantages three more of the station's nine of tuning down. Dy pumps to Esso, making six Esso namometer instrument pumps in all. panel recording auto mobile performance to the right. Mr. L. Delong. Tune-up Engineer, checkmg performance of car on dynamometer. NOVEMBER, 1938 Page three ETC 22053 it! Flood conditions in Athol, Moss* The station in the picture is a Chevrolet dealer and a Socony account An idea oi the damage caused by the river floods in Southbridge, Massachusetts. Scenes sim ilar to this were common along the Connecticut River and in parts of Vermont Western Massa chusetts and Connecticut -- - I. 1 Page four ^ki*&SSg New England Swe Point Street Bridge over the Providence River downtown Providence near the beginning oi X September 21st, 1938, O XTe\v England suffered from the worst storm in its his tory--a combination hurricane, tidal wave and a series of floods. From southern Maine to southwestern Connecticut few communities es caped suffering heavy damage. Al most without warning, the forces of nature descended upon New Eng land and spread disaster, leaving hundreds dead and injured, thou sands homeless, completely de stroyed or damaged countless build ings and caused millions of dollars in property damage. Words can hardly describe the extent of the catastrophe. It is now estimated that over 600 lost their lives. Most of these deaths occurred along the southern shores of Massa- Thi* oil barge at her berth at the Good rich Oil Company bulk plant on the Paw tucket River in Pawtucket. R. L. wai toned by the tidal ware onto the cement wall 24 feet above normal water level. ETHYL NEWS ETC 22054 w. .1y.a wc&u'Sit' r" M wepiBy Wind and Wave Not only woro many house* completely destroyed by the tidal ware along the touthem New England Coait but hundreds oi boats were washed ashore. This picture taken at New Bedford, Mass. In spite of high water and blocked highways, the oil industry carried on to supply the gasoline and petroleum products necessary for the rehabilita tion work. Tank truck leaving the Keene. New UMMO%eUl>A hIjmI BWer in ' ig- of the tidal ware. Most of the downtown area was flooded with from 6 to 10 feet of water. .8, , mj s` i al J m n$ s.1>f r. R i*1s m e V r cliusetts. Rhode Island and Connect icut, where the hurricane caused a forty foot tidal wave. This huge wall of water completely obliterated man)- shore resorts and inundated large sections of such cities as Prov idence, New London, Fall River and New Bedford. Many people died while attempting to reach safe ty and thousands were marooned in office buildings. Hundreds of auto mobiles were caught in the rapidly rising water. Practically all power and lighting facilities were para lyzed along the coast as well as inland. As the storm moved in from the shore, its velocity was estimated at around ioo miles per hour and at measured at 186 miles per hour. d This tug operated by the Goodrich Oil Company, tried to climb out of the Pawtucket River on the crest of the tidal wave, nearly got clear of the water but fell back when the tide receded. She was well above the dock at the ^ height oi the storm. NOVEMBER, 1938 Courtesy of "The Pawtucket Times" Page five ETC 22055 Street intersection in downtown Providence from the Journal Build ing, which is approximately a hali mile from the water front. Almost the entire business section was caught in the tidal wave, motorists being drowned in their cars. The wind alone did untold damage, flattening crops and orchards, snap ping off or pulling up large trees by the roots, wrenching away miles of wires and demolishing sign boards. It is reported that no less than 15,000,000 trees were felled throughout Xew England. As a re sult, approximately 300,000 tele phones were out of service for a week or more and whole communi ties went without power or light for a similar period. Xew England rivers, already swollen by three days of rain, were raised to flood heights washing out railroads and highways. Thousands were made homeless in Hartford and Springfield and many small towns were completely inundated. Atlantic Station in Providence, after the fidal wave had receded, leaving two large coal barges an the station property. Three weeks later barges were still in the same position. Damage was tremendous in many of the river sections oi Vermont and Western Massachusetts. Bridge in Wilming ton, Vl, after having been washed out; at right the damage done to an adjoining building. Page six ETHYL NEWS ETC 22056 The total damage from the storm is estimated at half a billion dollars. Photographs showing the havoc created by the storm were at a pre mium. Especially "action" pictures in sections hit by the tidal wave. For that reason the accompanying illus trations picked up by the Ethyl rep resentatives of the Boston Division do not begin to portray the full ex tent of the damage done. The oil industry was naturally * hard hit by the storm, blocked high ways and crippled transportation facilities. The lack of power for elec trically driven gasoline pumps re sulted in many ingenious devices for pumping gasoline as will be seen by some of the illustrations shown here. i Cities and towns were without light and power ior a week or more and many in genious devices were employed to pump gasoline. Rear wheels ot automobiles were lacked up. auxiliary motors were used and in some cases the rear wheel oi a bicycle furnished the power, even the old pitcher pump was pressed into service. *l Before and aiter shots of the effect of the hurricane and tidal wave in Rhode Island. This Socony station, which was completely wiped out was located at Narragansett Pier. Note all that remains of pump island in center foreground. NOVEMBER, 1938 Page seven 0 ETC 22057 ff: II l ii >! 1 Page eight LANDSCAPE Way back in 1912, when Glenn L. tx- Martin made his epochal flight from Newport Beach, California, to Cat alina Island, 31 miles out in the Pacific Ocean, setting a new dis tance record for over-water flying, it is hardly to be supposed that he envisioned the thrilling future that lay ahead of him. Even though he recalls that, twen ty-six years ago, he believed that air planes would some day fly across the Pacific and even though his present-day admirers assure their hearers that each step forward which he makes, is simply another chapter in a volume of accomplish ment already-in mind in those pio neering days, we laymen may ex cusably remain skeptical. When we look at photographs of the Martin airplanes and The Glenn L. Martin Company's plant on the Eastern Shore, we are sure it will be agreed that the Facts of today far outstrip the Dreams of yester day. At Middle River, ten miles east of Baltimore, rises a group of build ings which, in impressive fitness to their needs, competent observers as sert, have few rivals anywhere in the industrial world. The two illustra tions at the foot of these pages will, we believe, support this claim. That at the left shows the lawn-fronted facade of the administration build ing; the one on the right a portion ETHYL NEWS ETC 22058 t and SKYSCAPE of the main assembly hall. This lat the arm of the bay on which it was ter structure is so large that three launched from the plant's own of football fields could be laid out in shoreline; and (4) Mr. Martin in nn it without a post or pier interfering, troducing "Wrong Way" Doug :he while the illustration at lower right Corrigan to a mass-meeting of the /ill shows a corner of the spacious en Martin organization. !ay gineering building. Artisans, engi Those whose work is concerned er- neers and executives, alike, can be with the less romantic subject of expected to accomplish maximum tetraethyl lead, can take thorough ast Idto results in such surroundings. Above the plant-views, starting from the left side and proceeding clockwise around the pages, the going satisfaction in one fact con nected with aeronautical progress. Without their chemical assistance, the accomplishments of modern avi is- photographs show successively -- ation would be materially restricted. he (i) Martin Ocean Transport Model Competent estimates disclose that *a- 156, a flying boat of 157 foot wing- approximately 84% of all gasoline ffl, spread and 63,000 lbs. weight, load used for aviation fuel is ethyl-treat lat ed; (2) the Martin China Clipper ed, graphic testimony to the reliance ed "taxi-ing" on still water; (3) a which both the designers and oper d- close-up of the China Clipper in ators of aviation engines place in on flight above Chesapeake Bay, near the product. i ( !* .3 NOVEMBER, 1938 Page nine ETC 22059 Did You Know Some Cylinders In Your Car Are Under-Nourished? HEN it's dinnertime in an au Wtomobile engine, designers would prefer to have equal amounts of fuel fed to each cylinder. Actually, in dividual cylinders don't get equal por tions under all operating conditions. Un der certain conditions some cylinders re ceive more than the average, and under other conditions the same cylinders get less than their share. One proof of unequal distribution is established by a new combination spark plug and gas sampling valve, now in use in the laboratories of the Ethyl Gasoline Corporation. This device draws a sample of exhaust gas directly from an individual cylinder while the car is in operation. An analysis of this sample indicates the ratio of air to fuel in the charge which enters the cylinder. In a typical eight-cylinder automo bile engine tested by this method, the leanest cylinder had a ratio of 16.01 to 1. The richest had 11.56 to 1--a variation of 4.45 air-t'uel ratios. Variations of this size may have a marked effect on the knocking tendencies of individual cylin ders and on the overall knocking ten dency of fuels in a given automobile engine. If all fuel were vaporized in the carburetor and manifold of an automobile engine, variations in air-fuel ratio would be nominal and have little significance. The unequal fuel distribution is brought about in this manner: Air and fuel are metered by the carburetor and enter the manifold. The lighter fractions of the fuel are vaporized and distributed with air in substantially equal amounts to the cylinders. A part of the unvaporised heavy ends is entrained by the air and distributed fairly uniformly. The quan tity of heavy ends so distributed becomes less as engine speed decreases and ap pears to be small at low engine speed where most knocking occurs. The re mainder of the unvaporised heavy ends is distributed unequally to the cylinders. The quantity entering any given cylinder depends on the shape, cross-sectional area and inclination of the manifold, engine speed, surging of the mixture within the manifold and other factors. Thus the effect of unequal distribution of fuel on knocking tendency is twofold: Different amounts of fuel reach the in dividual cylinders. The fuel entering the individual cylinders varies in composition and therefore in anti-knock value. The laboratories of the Ethyl Gasoline Corporation have for years had this prob lem under active study and special in strumentation has been developed for the measurement of some of the variables. Extensive tests have been conducted both on the road and in the laboratory. Mod ifications of the laboratory knock testing engine have been made to simulate the effects introduced by differential distri bution of heavy ends of fuels to the in dividual cylinders of the automobile engine. This is how the new valve samples exhaust gases. The combination spark plug and gas sampling valve shown in the accompanying illustration is installed in the regular spark plug opening in the cylinder head. The small solenoid valve between the cylinder and the gas sam pling tube has only a small movement and remains open for a very short period. Its operation is controlled bv an auxiliary breaker mechanism mounted above the conventional distributor and driven by the distributor shaft. At the instant the points of the auxiliary breaker close, a condenser in the circuit discharges a relatively heavy current through the solenoid coil and causes the valve to open momentarily. At all other times the valve is held in the closed position by the pressure of a coil spring. The car is accelerated under the con ditions prevailing in the road knock test and the valve allowed to operate only within the five miles an hour speed range of maximum knock intensity. From six to eight repetitions of the accelera tion are required to fill the gas sampling tube to atmospheric pressure. The pro cedure is then repeated for the other cylinders. Fig. 3--ThU combination spark plug and gas sampling valve, which withdraws samples of exhaust gas directly from each cylinder, U used in studies of fuel distribu tion. Fig. 1--Fuel distribution systems of modem automobile engines must be designed for best performance at high speeds and usually serve unequal amounts of gasoline to the cylinders at low speeds, where knocking most frequently occurs. Page ten AIR-FUa RATIOS OFTHE MIXTURES IN THE CYLINDERS OF AN AUTOMOBILE ENGINE AT 10 TO 15 MILES PER HOUR Atmospheric Temperature, 56" F. Fuel of Winter Volatility. (Cylinder number shown above air-fuel ratio) 1 14.89 2 16.01 3 13.29 4 14.13 S 12.63 6 11.56 7 15.27 8 12.37 Average air-fuel ratio, all cylinders 13.6 Average for cylinders 1,2,7 and 8 14.4 Average for cylinders 3,4, 5 and 6 12.8 Fig. 2--This table shows how the cylinders of one engine were fed under conditions of low speed acceleration. Air-fuel ratios range from 16.01 at the leanest to 11.56 to 1 at the richest ETHYL NEWS ETC 22060 id? valve to times the sition by the conlock test ate only jr speed ty. From accelerasampling The proie other >lug and ithdraws om each dictrlbu- JEWS Mr. Stanford Stiles (left) of Shoals, Indiana, flew his own plane to a meet ing held by Ethyl's Chicago Division Motor Clinic. He operates a super service station on U. S. No. 50 in Shoals. The distance by road to the clinic in Terre Haute is about 100 miles but by air it is only 60* Mr. Stiles started flying about 10 years ago and now holds a transport pilot license. He towns two planes and the one used on this trip made the flight in less than an hour and consumed only three and one-half gallons of'fuel* Shown in the picture with Mr. Stiles is Mr. Fred Ahrens of the Chicago Division of the Ethyl Corporation. A very successful meeting was recently held by Ethyl's Chicago Division Motor Clin ic for the students of Rose Polytechnic Institute of Terre Haute, Indiana, one of the leading engineering schools in the Middle West We understand that not only is this the first time an Ethyl Clinic has been host to the entire student body of a technical institute, but is the first time the student body of Rose has held an assem bly outside of the college. Dr* Donald B. Prentice, the President, presided at the meeting, the demonstration being conducted by Clinic Manager B. R. Jones* Dr. Prentice is shown address ing the students from the stage. NOVEMBER, 1938 The National Refining Company's exhibit at the Washington County Fair, Marietta, Ohio, in September, made an attractive setting for the Ethyl demonstra tions, which were con ducted by Mr. H. B. Greenup of the Dayton Division. The En-Ar-Co Boy with a Slate on the left proclaims the Ethyl message while the one on the right reminds the public that "A Dollar Spent at HomeDoesn't go Away." The paid attendance for the first two days was over thirteen thousand. The Appalachian Electric Power Com pany of Charleston, West Virginia, is operating all equipment on Ethyl Gas oline. The trucks in particular are re quired to perform tinder most adverse load and road conditions. There are 123 units in the fleet An eight-year record for no lost time or accidents won the National Safety News Award for this fine record* ills raiiiSl Page eleven ETC 22061 Goreraor Cochran, of Nebraska. Introduces Clinic Manager Cot trell to an Omaha audience on the Clin ic's initial appearance in that city. Nebraska s Governor Opens Ethyl Clinic in Omaha ONTINUING its tour of the ment. Mr. H. E. Cottrell, Clinic C Kansas City Division, the Manager, was then introduced and Tulsa Clinic was introduced conducted the meeting. to the "White Spot of the NationT"hrough the courtesy of Chief by Governor Cochran of Lincoln, J. J. Pscanowski, Omaha Police De Nebraska, on the evening of Thurs partment, Squad Car No. 9 was day, September 22nd, in Omaha. used for demonstration purposes on The Preview Showing was attended the chassis dynamometer. As the by 218 executives of the Oil and stage curtains were opened reveal Automotive industries, together with ing the Cruiser Car on the dyna officials of the State, County and mometer, the audience arose to its City who heard Mr. Francis P. feet, indicating the keen interest Matthews, President of the Cham that had been aroused by the intro ber of Commerce, welcome the ductory part of the program. At the Clinic to Omaha and present the close of the meeting, the Governor Governor of the State. Governor and the other assembled officials Cochran, an Engineer by profession, highly praised the program and of gave a very interesting talk on the fered their fullest cooperation dur advancements of modern transpor ing the stay in Omaha. tation in Nebraska. He stated that A few evenings prior to the Pre he had seen the number of vehicles view Showing, Mr. Cottrell had a increase from fifty thousand to four rather unusual experience which hundred and fifty thousand and that may bear repeating: "The Man on any program which would result in the Street"- radio program was in increased efficiency for the motor session as he, unaware of the fact, operator would receive his indorse approached the crowded curb. The street reporter inquired his name and handed him the microphone. On learning that his subject was from out-of-town, the reporter inquired as to what brought him to the "White Spot of the Nation". Seeing an opportunity to give the Ethyl Gasoline Corporation some good publicity, Manager Cottreli gave a short explanation of the purpose of the Clinic, its location, personnel and length of stay scheduled for Omaha. One can imagine the surprise that Messrs. Rollin Barnes, Automotive Engineer, and Dale Miller, Junior Engineer, received when they heard the familiar voice on the air. Mr. Barnes was by chance contacting the Pontiac Dealer in Omaha while Mr. Miller was in Council Bluffs, Iowa, calling on the Hudson-Terraplane Dealer in regard to Preview of the Clinic and in both places the radio happened to be turned on. From Strawberries to Oil HE oil industry in Illinois can when it was found seeping through Tnot be called an "infant indus a fault in a coal mine, it was some try". Actually it started when thing quite apart from oil for which oil was discovered in Clark Countthye community acquired fame. It in 1865 but drilling difficulties were was known as the "Strawberry City" encountered and the wells were of Illinois but when now an enthu abandoned. Today the most impor siastic citizen tells you it is the tant center of oil activity in the area "Tulsa of the future", he perhaps is probably Centralia. Although oil should not be accused of exaggera was first reported there in 1908, tion. ' The new Oil Boom in southern Illinois may lack some of the ro mance and color of the old wild cat ting days but there is plenty of ex citement down that way. If anybody doubts it, let him try to get a hotel room in Centralia, Olney, Flora or Vandalia. It is a trailer center now, and if one can't bring his room with him, he gets hotel space 30 miles Page twelve ETHYL NEWS E^C 22062 away, for Illinois ha> jumped from 11 th to 6th place in the production of oil--June found her second only to Texas in new locations. Since the first well in the new oil n, of uces hasin came in. in January. 1937. Cot- 1.083 have I teen brought in and 75 taha thousand acres are under lease, in Clin, once Randolph county alone, to major oil com]tallies. Never before has there liven such widespread drilling in the Stale. There are over 14.000 pro ducing wells in the Illinois hasin. the average producing 40 to 50 barrels a day: and a few ;is many as 300 barrels. ia This puts plenty of gusto into the town life of the area. Rack alley mie On oni red the ing liyl ood ea of .nel f< >r garage men tire doing a humming business welding oil equipment. There is a plentiful scattering of Oklahoma and Texas auto licenses, which means active selling of drill ing equipment and visiting outsiders have increased the population of Centralia 25C. This all creates plenty of optimism. While you're getting your hair cut the barber may tell you that his farmer parents have leased their land to an oil company and are enjoying an ease and in come such as they haven't known ville to St. Louis, disturbances in the Flora-Olney area were noted. A torsion balance survey was made in 1930. Nothing more was done until 1935-1936, however, in April. 1936. 280.000 acres were leased. Drilling was begun at Cisne, Wayne County, and at Clay City in Clay County in December following. Oil was discovered in both areas. Pure Oil then brought the first rotary rigs ever used in Illinois and began their operations. many years ago by a gypsy fortune teller. The old Romany told a mem ber of this family that there was "treasure" under her house and that some day it would make her rich. Hopeful digging from time to time on the part of the children failed to reveal any hidden gold, but time has made the prophecy come true. !iat in all their hard-working years. Illinois history was made when i ve Lease conditions permit holders to the Bunny Travis well was pul inr hold leased territory for a maximum down at Clay City in May. 1937. ird period of ten years. with a production of over 2.600 bar Mr. Credit for pioneering in the de rels of oil in the first 24 hours. By ing lile fifs. velopment of these new oil fields goes to the Pure Oil Company. The geological department of that com the end of the year there were 112 producing wells over a strip 20 miles in length. ra- pany thought there might be un Romance as well as oil history is ew the mapped Illinois basins when oil was in the making. To one family, at discovered in Michigan near Mus least, whose eighty acres are being kegon in 1037. In mapping a cross leased by a major oil company, it section of Illinois from Lawrence- is an event which was prophesied Oil derricks dot the landscape of the Centralia oil fields. This is on one of the town lot sections. Inspecting shale at the first well of the Chicago Burlington and Quincy Railroad in the Centralia district. ETC 22063 type seats, speedometer and radio-- if you wish. It is complete even to cigarette lighter, windshield wiper and hot water heater. The operator of this tractor, designed to handle four plows, has at his command five speeds, permitting it to crawl or speed away at 40 miles per hour on the road. It very well may soon be a com mon sight to see a farmer and his wife driving into town for the mo tion pictures in this sporty vehicle. Its graceful appearance will also win the admiration of the more youthful members of rural America and, we will venture, you will soon see them parked along country roads in the moonlight. The new Comiortractor im&i to hart as much appeal for Mist Minnie Moline as a new sport coupe. Betide her stands MM's Pres. MacFarlane. Minneapolis-Molines 1939 Comfortractor Makes Its Debut eralding a new era of H tractor comfort for Amer ican farmers is MinneapolisMoline's appropriately named Com fortractor. Even the modern farmer ette is as proud of it as if it were a new sport model coupe for this stream-lined tractor is the last word in farm equipment. Resem bling an automobile at first glance, particularly the cab arrangement, it boasts of many refinements hereto fore found only in passenger cars. It has a self-starter, modern high compression engine designed to burn "70" octane gasoline, safety glass, Bendix brakes, headlights, utility spot light, tail-light, stop-light, imi tation leather covered automobile Regardless of its aristocratic appearance it willingly replaces the old plow horse. Page fourteen ETHYL NEWS ETC 22064 n to iper ator ndle five ! or r on omhis moicle. also lore rica <oon iads as as a MM's ws HE Ethyl Motor Clinic of the TAtlanta Division opened its doors for the first time at a preview in Knoxville, Tennessee, on the 14th of September, which was attended by 152 people prominent in the oil and automotive industries located in the eastern part of the state. On behalf of the City of Knox ville, the Clinic was welcomed by Judge Harry T. Poore who is head of the Knoxville Automobile Trades Association and President of the East Tennessee Automobile Club. A short talk by Ethyl's Atlanta Di vision Manager, Joseph A. Costello, At ths Knoxville Preview of Ethyl's Motor Cllnle. From left: Mr. Pruitt. Atlanta Div. preceded the meeting, the balance Clinic Manager; Judge Poore, Pres. Knoxville Auto. Trades Assn, and East Tenn. Auto* of the program being taken over by mobile Club; and Mr. J. G. Martin, Director of Ethyl Motor Clinics. Mr. J. G. Martin, Director of Ethyl's National Clinic program. Knoxville Gives Its Approval Mr. Martin also remained in Knoxville to conduct the first three of Motor Clinic meetings, which in addition to the The Chevrolet meeting was held the The Knoxville showing conclud preview, included showings for the following night and one of the re ed on October 18th, during which Gulf Refining Company and the sults of this was an order for an time more than 34 meetings were Chevrolet Motor Company. Ethyl pump to be placed in the scheduled. Following this engage At the Gulf meeting which was garage of a Knoxville Chevrolet ment the Clinic moved to Shreve attended by 150 dealers, there were dealer. Another indication of the port, La., where it will be located several who made a round-trip of interest which the Atlanta Clinic at 300 Spring Street until approxi more than 200 miles to be present aroused was the installation of an mately December 1st. on the occasion. Another Gulf dis Ethyl pump in place of the former The Clinic staff includes Messrs. tributor secured a bus and brought regular grade pump serving a large Jack Pruitt, John Murphey, Stuart in a number on a trip which re local oil company's trucks and pas Forbes, Roderick McKenna and quired about 150 miles of driving. senger cars. Joseph Williams. Ethyl Visits National Capital ITH much of the same the Army, Navy, Bureau of Aero Wcolor and ceremony that at nautics, Agriculture Department, tends a Congressional open Bureau of Standards, Lighthouse ing, the Baltimore Clinic madDeepitasrtment, Civilian Conservation debut before the Capital City on Corps, Society of Automotive Engi Friday, October 14th. neers, District Managers of the va It would be a difficult thing for rious customer companies and Au one to even hazard a guess as to the tomotive groups were present. As results accomplished by this meet an additional feature, Diplomatic ing in view of the fact that the po Representatives of five foreign coun tential gallonage represented by tries saw and heard the story of those attending was well up into Ethyl Gasoline. the millions. The Procurement It was indeed an unusual sight to Division of the U. S. Government see gathered together such a group who yearly handle some one hun of important representatives of the dred and fifty million gallons of Federal Government. Judging from gasoline was represented by the the comments heard after the pre chief of the fuel division, Mr. G. S. view, the Clinic's stay in Wash Pope and his staff. In addition to ington should do much to carry the these gentlemen, representatives of Ethyl program forward. Yearly Model Change Stabilizes Work in Automobile Plants (Continued from page 1) hours to make, frequently displacing machinery previously used. This constant conflict between forces working for economy and forces working for improvement has resulted in both winning almost con tinuously. With the exception of increases made necessary in late 1937 by the simultaneous sky rocketing of wage rates and mate rial costs, the trend of prices to the consumer has been consistently downward, while quality advance has not faltered. from "Automobile Facts." NOVEMBER, 1938 Page fifteen w I I t i & / On New York's Water* front Taken at Dewn* town Skyport by Ger trude L. Curtis (see News* briefs. Oct 1938) with a Leica F 2. Pigeon feed* ing is a favorite New York pastime and the pigeons like it too. The buildings in the back* ground are Brooklyn's skyline. A Modern Fable Author Unknown XCE upon a time there was O a farmer who sold two chickens. With the proceeds he bought two shirts. So the fanner had two shirts and a city man had two chickens. Then came along a wise man who told the farmer he should get more money for his chickens by making them scarcer--he must not raise so many, and then he would get more income. He also told the Workingman in the city that he must work fewer hours and get more money for making fewer shirts. That, of course, made shirts cost more. Then the farmer brought one chicken to market. He got as much money for it as he had previously gotten for two chickens. He felt fine. He went to buy some shirts, but he found that shirts had also doubled in price. So he got one shirt. This, boys and girls, has been called "The More Abundant Life." A Safety Engineer has many perplexing problems but Mr. N. D. Siebenthaler, who holds that position in Ethyl's Dayton Division, is still puzzling over a recent problem that he successfully solved. Upon ex amining the Ethyl tank car blending unit of one of the Company's customers who had reported a loss of vacuum and its accompanying difficulties, Mr. Siebenthaler finally traced the trouble to the air vent valve. This valve is situated within the blending house but connects to the outside atmo sphere through a 20 foot length of two inch pipe ex tending vertically through the roof where it branches out like a letter T but with the ends of the arms turned down to avoid catching moisture. In dismant ling the valve he found rest ing on the seat a bird's nest containing one small blue egg. Removing this solved the me chanical difficulty but what Mr. Siebenthaler cannot ex plain is how a robin could en ter the two inch T, work its way down a 20 foot pipe, build a nest, lay an egg and get out again. The Following Service Award Has Been Made as of November 1, 1938 We often read of fhe trouble experi enced by the large air transport com panies in keeping their stewardess per sonnel intact. Recently the Kansas City Division experi enced a similar situation when its unthinking automotive engineer, Art Johnson, con vinced Sue Gil lum that there was a better fu ture with him than if she stayed with the company. The happy couple is now accompanying Clinic No. 10 of which Art is the automotive engineer. In spite of the fact that the routine of the office NEWSBRIEFS was sadly disrupted, we wish Art and Sue all of the happiness possible. iii Mr. and Mrs. C. H. Johnson announce the birth of an heir, Paul Leroy John son, on September 10th, 1938. Specifica tions have not been reported as com pletely as for some of the competitive Ethyl arrivals, but we are advised that Paul Leroy weighed seven pounds nine and one-half ounces at birth. The an nouncement cards, like those for a new car, claimed full equipment for the model. Bud is one of the oldest employees in service with the Manufacturing Depart ment, having been with Ethyl since July, 1926. We all offer our sincerest congratu lations. We might add that brother Paul (Kan sas City Div.) may now have to do less FIVE YEARS Fred L. Rossman Detroit Engineering crowing. The June issue of the "News" bore reference to the obligations of de feated contestants and to the disappoint ing manner in which Paul was receiving returns. We have a notion that brother Paul's profits are dwindling. Looks like Bud beat you by two pounds four ounces plus 1" yr< On Friday, October 1st. 1938, Mr. and Mrs. Irvin O. Wolf of Richmond, Va., were presented with their second son. The only available details from our Bal timore Division, of which Irv is a mem ber, is that young Master Wolf will be called Skippy. Our sincere congratula tions to the proud parents. Page sixteen ETHYL NEWS ETC 22066 .as many but Mr. ho holds !'s Day puzzling that lie pon ex ink car of the \-ho had uni and iculties, traced ir vent situated use but atmo0 foot pe exigh the >ut like ends of ) avoid smant1 rest 's nest te egg. le me- what 3t exlld en>rk its pipe, g and ce de 38 "Mews" is of desappoint receiving brother loks like r ounces Mr. and nd, Va., nd son. >ur Bala mem- will be gratula- sTEWS pWF George G. Pearce, who has recently joined the Dayton Di vision, is a na tive of Terre Haute, Indiana. He is a gradu ate of Shortridge High School, Indian apolis, Class of 1928, attended DePauw Uni versity at Greencastle. Indiana, and is a member of Phi Delta Theta Na tional fraternity. He graduated from Purdue University, School of Mechanical Engineering, with B.S.M.E. degree in June, 1932. and was elected to member ship in Tau Beta Pi, honorary engineer ing fraternity. Since graduating from Purdue. George has been with the Mc Cray Reirigerator Co. oi Kendalville. Indiana, as Sales Engineer; General Electric Co. Air Conditioning distributor in Indianapolis as Sales Engineer and later as Chief Engineer; Iron Fireman Stoker Co. of Indianapolis as Sales Engineer: Carrier Engineering Corp. as dealer contact man in New York City and New England and Airtemp Con struction Corp. in Detroit. George married Miss Janis Dalrymple of Mount Gilread, Ohio, on January 1, 1938. i1i The Chicago Division an nounces that John W. Pauli, their tune-up engineer on Clinic No. 9. who joined the corporation in March of this year, had to be come a candid camera fan be fore they could get a picture of him. When John reached the peak oi his enthusiasm for candid camera work he took his own photograph which is shown herewith. For the past twelve years John has been associated with numerous United Motors Service 'Stations in and around metropolitan New York before starting with the Neu York Clinic. Later he was transferred to the Chicago Clinic. John is married and has a daughter two years old. His pet peeve is the man who says: "I just got new 'needles in my car buretor'." 11i We welcome Gerald Meyer to the Ad ministration Department in the Graybar Building. Gerald has had three years of high school, is eighteen years old and this is his first position. He lives in Great Kills. Staten Island. Tennis is his favorite hobby. We welcome to the Ethyl family Miss Wilma Hansa who has joined the Ac counting Department as Stenographer and File Clerk. Wilma is a graduate of the Packard Business School and her last position was with B. T. Babbitt, Inc., as secretary to the Advertising Manager. Her home is in Great Kills, Staten Island, where her leisure time is spent indulging in her pet hobby which is gardening. The fresh flowers on her desk each day are convincing evidence that she has graduated from the novice class. Another neu member o f the Administra tion Department is Howard J. Costello who has assumed the duties of Cost A c c o u n t a nt. Howard is a graduate of Pace and Pace and was formerly as sociated with P. J. Daley Co., and W. J. Maloney. He is married, has a nine-year-old son and makes his home in Fort Lee, X. J. His favorite form of diversion is golf. Presenting Mr. and Mrs. John Edward Hend rick. Mrs. Hen drick is the for mer Miss Joan Wiewell of Ed inburg, Texas, and she and Ed were married quietly on Mon day, September 5tn, at the home ot Mr. and Mrs. Dan M. Guy in the presence of the Dan Guys and the Herschel Medlins.of Tulsa. The bride and groom will live at 5403 Ross Avenue, Dallas, Texas. We wish them the very best of luck and many years of happiness. Ed has been a member of the Tulsa Division for the past five years. ill ,On October 6th, 1938, Mr. and Mrs. John P. Dooher celebrated the arrival of a six and one-half pound son, Pat, by passing around cigars. Jack, who has been with us since February, 1937, is a member of the Administration Depart ment. Congratulations. Mr. and Mrs. Dooher. i1i iii For the past three months Fred Nixon has been calling his expected baby bv a nickname. "Butch", as he was sure' it would be a boy. Instead, Mrs. Nixon gave him a fine baby girl, Jane Malvia. 6 pounds 9 ounces, who arrived October 19th. It would be very unfortunate for the name "Butch" to pass into oblivion so the boys decided Fred's new name will he Butch Fred Nixon. Don't forget to cal! him by his new name. ii1 We welcome to the Ethyl family, Joseph E. Williams, Property Man on the Atlantic Clinic, who joined the Sales Division on Au gust 29th. 1938. Joe is a native of McDonough, Ga,, and went to prep school at Monroe A & M, Monroe. Ga., where he was a star guard on the football team. Later he attended Emory University in Atlanta for two years, continuing his football and base ball and adding his tenor to the college glee club. He is a member of Phi Delta Theta Fraternity. Prior to his present position. Joe was in the Advertising De partment of Wofford Oil Co.. Pure Oil affiliate in the southeast. Up to the pres ent moment he is unmarried. Bill Heck took this snapshot of Ethyl's Chi cago Division Manager, Jim Boudreau, just after he received the report that Ethyl sales for the first six months of 1938 were 30.8% over those for 1937. Grahame Denham oi the Manufactur ing Department was married on August 27th, 1938, to Miss Emma Murdock of Pitman, N. J. Grahame has been at the Deepwater plant since October, 1937. Our heartiest congratulations and best wishes are extended to the newlvweds who are making their home in Pitman. iii We welcome to the Ethyl family Thomas J. Davis, who recently joined the Manufactur ing-Traffic De partment at Deepwater, N. J. Tom has been engaged in the traffic field for the past fifteen years principal ly on the railroad side of the fence, being connected with the Chesapeake and Ohio Railroad at Richmond, Virginia. More recently he was with the Trunk Line Association, a railroad clearing house in New York. NOVEMBER, 1938 Page seventeen e> v/ Ob. "S'pose she'd run on coal oil\ Luke?" URE SHE WILL, Luke, if she can temperature the gasoline is com S run at all. Fact is, most any auto pletely vaporized. Ask about vapor motive vehicle will run on most anypressure--how many pounds per petroleum fuel, if she'll start and if square inch. Unless the vapor pres you don't care how she runs. sure fits your operating conditions, What's that?' You want perform you may get vapor lock and a stalled ance, economy, fast schedules from a motor. modern high compression engine? Ask about gum content and harm That's different. Then good gaso ful sulphur content and make sure line is the answer. they're low.. Ask about anti-knock How do you know good gasoline? value, and be sure that's high. Ask about volatility--at what tem When you buy gasoline with perature vaporization begins, at what "Ethyl" or regular gasoline contain ing tetraethyl lead, you're sure you are getting high anti-knock value. These fuels measure up on the other points and give you the power and economy the manufacturer of your vehicle intended you to receive. If you have further questions, write or get in touch with the Ethyl GasolineCorporation.ChryslerBuilding. New York, N. Y., manufacturers of anti-knock fluids used by oil com panies to improve gasolines. 5 RULES FOR GOOD GASOLINE VOLATILITY should be balanced, for full power and best economy. VAPORPRESSUREshould be adjusted to meet operating conditions. EXCESSIVE AMOUNTS Of sulphur may be harmful in cold climates. GUM CONTENT* should not exceed H of a ftram <4 small drops) per gallon. ANTI-KNOCK VALUE should be hlfth, of at least 68 octane number. THE BETTER THE GASOLINE THE BETTER THE PERFORMANCE -!) etc 22068 ETC 22069 ETHYL GASOLINE CORPORATION CHRYSLER BUILDING NEW YORK CITY W. CARY HARRIS Editor EDWIN DOWNS RUSSELL B. WESTON Associate Editors Correspondents J. A. COSTELLO........... F. S. CRONIN............... .........Baltimore D. S. FLYNN.................. ..............Boston A. B. WYRICK............... R. R. FALLER................ H. L. NIXON................. .....Kansas City CARL ABELL ....................Los Angeles R. L. GOLTZ.................. ....... New York J. N. FITZGERALD...... ............Toronto H. C. DEES ..................... ................ .Tulsa R. K. SCALES ........Engineering Dept. ARTHUR P. STOVER ...... Mfg. Dept. J. C. POPE...... Gasoline Testing Dept. E. J. NIESER......Administration Dept. HUBERT FOSSETT...... ...Export Dept. THE MATERIAL IN THIS PUBLICATION MAY BE REPRINTED PROVIDED DUE CREDIT IS GIVEN THE "ETHYL NEWS" OR ETHYL GASOLINE- CORPORATION UNLESS IT IS A COPYRIGHTED ARTICLE. VOL. 5, No. 12 Mr. Kettering Looks Ahead "\\f /E have a wonderful future ahead of us in any line of business \ Y / today if we will just lift the lid and say we know so little VV about anything." This was the keynote of an address by Charles F. Kettering, Vice President of General Motors Research and the man responsible for the discovery of Ethyl, at a luncheon in the Waldorf-Astoria given by Mr. Alfred P. Sloan, Jr. Mr. Kettering's talk centered on the theme of "The Motorcar in the World of Tomorrow" and his audience was made up of some 400 industrialists, bankers, leaders in the motorcar industry, editors, publishers and civic leaders. "We are just learning about steel," stated Mr. Kettering. "We are just learning about rubber, we are just learning about oil; and the reason I have taken a little time on the subject of a growing plant is that that is the place where the sun contacts the earth, and some of its energies stay and we need to know how it is done. But it is all before us. "We have got to open up a new field, and there are thousands of new fields standing waiting." Stressing our lack of knowledge by pointing out that we do not know how the leaf of a plant obtains its energy from the sun, he said: "The greatest receiving set is the leaf of a plant, and if it wasn't for that leaf you wouldn't be here, you wouldn't have automobiles or anything else, and yet today in this age in which we call ourselves scientific, we know just exactly nothing about how the leaf of a plant is able to pick up the' radiant energy from the sun and convert it into new chemical compounds. "You know we hear a great deal about technology unemployment and technological development. Because I have been in that business all my life I can speak freely without hurting my own feelings. "We have today a very unusual condition in this country where we have an excess of materials, excess of money and excess of men. Now, all that can mean to a primitive mind like mine is that we haven't got any projects. Which means that we are technologically behind and not tech nologically ahead. If we could get the idea that we know very much about anything out of our minds, and that the whole thing is ahead of us, then I think we could have a shortage of labor in a short time. People right away would say, `What are you going to do?' "I don't know. Any place you pick up you could start, because we don't know very much about anything and I have come to the conclusion (Continued on page 14) IN THIS ISSUE Mr. Kettering Looks Ahead Golden Gate Exposition Petro leum Exhibitors, Inc. Ethyl Wins Pacific Coast Stock Car Championship Transport--Ancient and Modern South's Tallest Highway Bridge Opens Three Out of Four Alberta Gathers Richest Crop in Decade Yosemite Transportation Com pany Gives Luxury Ride Ethyl Becomes "Daughter of the Regiment" Only One Fuel Leaves the Pump. How Many Enter Cylinders of Your Car? Highway Lighting in Ontario Century-Old Brewing Concern Goes Modern Joplin (Mo.) Hotel Guests Show Interest in Clinic Two Motorcycle Records in as Many Hours Newburgh Area Gets Another Ethyl Booster Ethyl Raises Pressure on Davey Units Shreveport Sees the Clinic Socony Vacuum's "Flying Red Horse" Sound Car Tuned Ethyl for Newsbriefs ETC 22071 GOLDEN GATE EXPOSITION P HEN the doors of the Gol see it. At a cost of over 300,000 dol Wden Gate International Ex lars the Petroleum Exhibitors are position on Treasure Island presenting a display which portrays in San Francisco Bay are thtrhoewnmagnitude and import of petro open February 18th, a magic man leum and its vital influence upon made city will be revealed to the modern life. world. It is to be located inside the main Housed in the majestic build entrance to the Vacationland Build ings surrounding the great central ing and will consist of a massive "Tower of the Sun," 400 feet in panorama of animated units. The height, are to be thousands of ex two sides of the exhibit will show hibits, gathered from this and scores colorful dioramas depicting the his of foreign lands. Outstanding among tory of petroleum from prehistoric these will be the exhibit of the Gol times to the present day. There will den Gate Exposition Petroleum Ex be a spacious theatre for presenta hibitors, Inc. It will occupy an area tion of motion pictures, puppet of 40,000 square feet and promises shows and other entertaining fea to attract universal attention, not tures, and a model home emphasiz alone for its architectural beauty ing the myriad household uses for but from the fact that it represents petroleum products. the combined efforts of the leading Surmounting the diorama, the oil companies in the West who have theatre and home units, will be large united to create an exhibit which murals, brilliant in color and design, will live in the minds of those who with scenes typical of the operation of the Industry throughout the West. Across the south wall two other huge murals, the one showing a modern city thriving with activitv, the other life in the rural areas. Each will indicate the great influ ence exerted by petroleum in all human endeavor. The entire exhibit will be dominated by a central unit comprising a monumental base 14 feet high, faced with glass and "Lucite," upon which an aluminum and chrome oil derrick will rise. Cas cades of flowing oil will fall into lighted pools, while tall "Lucite" columns, filled with oil, will be ani mated continuously by rising air bubbles. The 25 foot derrick, sup porting a revolving drill, is to be indirectly lighted. Special feature of the petroleum exhibit will be the scale model of a modern refinery, constructed ' of glass, "Lucite" and metal. Located T T Air riew of o portion of the Golden Gate International Exposition. The "Tower of the Sun" is directly east of the "portals of the Pacific." main entrance to the island (center foreground). The display of the Petroleum Exhibitors. Inc., will be located in the Vacationland Building (directly left of the central tower). This huge combined exhibit of the leading western oil companies will occupy a commanding position and constitutes the largest single industrial exhibit Page two ETHYL NEWS "ION PETROLEUM EXHIBITORS, INC. the two ing ity, eas. .flu- all libit unit 14 Luand Jasinto -ite" aniair sup* be eurn of a ' of ated Thi* ( will single directly in front of the central derrick display this miniature plant will be completely animated, with all units constantly in operation. It will be built upon a scale of y2 inch to the foot being 36 feet long and 16 feet wide. Here everyone may view the entire operation of a manufac turing plant, with every stage in the process clearly visable. Other fea tures of the display will cover the comfort and entertainment phase, with ample seating accommodations located throughout the exhibit. In planning the petroleum exhibit the industry desires to afFord the public an opportunity to learn all pertinent facts about petroleum, that they might better appreciate its use fulness in its many forms, and thus adapt this usefulness to improve ment in industry and home life. Motion is the keynote throughout, and every effort is being made to present the story of petroleum in an entertaining, as well as educa tional manner. For the purposes of the Golden Gate International Exposition, the. petroleum industry has eliminated any thought of commercial compe tition. Xo element of competitive merchandising or selling will be expressed. (Right) This 25-loot aluminum and chromium derrick, on a 14-loot baie will dominate the $300,000 exhibit of the Petro leum industry at the Golden Gate International Exposition. Ripples of oil will flow over glass sheets in the base, gor geously lighted, and oil bub bles rising in the columns at the corners will reflect light. (Below) Model oil refinery (foreground) will feature the Petroleum Industry's big dis play at the Golden Gate In ternational Exposition in 1939. Every operation will be vis ible as forty small pumps circulate oil or vapor. It is built on exact scale of one- half inch to the foot :ws DECEMBER, 1938 Page three ETC 22073 Ethyl Wins Pacific Coast Stock Car Championship SING Signal Ethyl Gasoline U exclusively, veteran racing pilot Art "Shorty" Scoville, recently won the Pacific Coast Championship Stock Car race at Seattle, Washington. Scoville drove a stock Ford Y-8 car in the classic 250-lap event held on the Evergreen track at Seattle and established a new stock car racing mark of 2 hours and 29 minutes. The first five cars finishing in the money were powered exclusively with the same gasoline. AH of the drivers finishing in the money, and particularly Art Sco ville, the 1st place winner, were strong in their praise of Signal Ethyl Gasoline. They commented on the fact that they were able to go the entire 250 laps without a pit stop for motor repairs and singled out the remarkable performance quality of the fuel, including the rec ord mileage they attained under ex treme driving conditions. Transport--Ancient and Modern HE accompanying views were writes that most of the transporta Ttaken by an Ethyl representa tion is effected by the use of don tive during a recent trip which keys and camels -- some of the he made through Palestine anbdeasts being very ancient. This may Syria. His sojourn in the Near East account for the fact that one of was in connection with the campaign them shown in the picture has "lost" of the Socony-Vacuum Oil Company his head and the native mounted on and the Societe du Napthe for the the donkey is looking at the strange purpose of introducing leaded reg phenomenon in evident amazement. ular gasoline in that part of the However, Mr. Tegner observes that world. Mr. Tegner, of Ethyl Ex in spite of the general belief that port, who makes his headquarters the camera cannot lie, he did not see in the company's London office, a headless camel in any caravan. The Buick sedan shown in an other picture is an unusual job re cently built on order and imported into Palestine by Socony-Yacuum. The bullet proof windows are said to resist .45 cal. small arms and the body .303 rifle fire at fifteen yards. It will be noted that the Arab chauf feur also carries "artillery" but as Mr. Tegner points out, such pre cautions are useless against land mines, the use of which is quite com mon in the country. F. M. S. Tegner. hi Arabian chauffeur and the bullet-proof Buick Moet conventional meani of travel in the Near Ea*t Note native near Paleitino. donkey rider puxxling over headleu camel. Page four ETHYL NEWS ETC 22074 lip South s Tallest Highway Bridge Opens lanlci re the Pacific ChainSeattie X September 8th the Port Although the cost of the structure O Arthur - Orange Bridge, was $2,750,000 it does not seem so tallest highway span in the high when the materials used are South, was formally opened to ctoransfidered. Into the foundation and fic. Situated on Texas Highway 87, flooring went 50,000 barrels of ce it crosses the Xeches River one mile ment, 23,000 cubic yards of sand above its mouth, and affords Port and 42,000 cubic yards of gravel. Arthur and other Texas coastal cit Over 10,000 tons of steel, enough ies direct connection with neighbor to build a battleship, and it is cov ing Louisiana. An imposing struc ered with 19,000 gallons of paint. ture in its own right, the bridge is Six lives were lost in the construc magnified by contrast with sur tion, which extended over two roundings, rising as it does from years. flat and entirely unwooded prairie and marsh land to a height of 230 feet above the water. Motorists traveling Highway 87, the Hug-the-Coast route, can now ride above the mast-tops of ocean going ships, many of which will carry cargoes of Ethyl and leaded gasoline for beneath the bridge pass all gasoline cargo shipments ema nating from Magnolia Petroleum Company at Beaumont, Pure Oil Company at Smiths Bluff, Atlantic Refining Company at Atreco and the Texas Company Terminal at Port Neches. It has an overall length of 7,770 feet, nearly one and one-half miles. The main span is 680 feet from cen ter to center of piers, offering a ver tical clearance of 176 feet and a horizontal clearance of 600 feet. Roadway width between curbs is 22 feet, six inches, with two emergency sidewalks, each 18 inches wide. The grade of the roadway approaches is five per cent, with the highest part of the roadway gradeline being 184 feet above the water. l an- b reorted uum. said d the ds. It haufut as pre land com- Three Out of Four A S the big baseball teams pre/A pare for the World's Series. / 'so tractor men point for the annual Rees and Wheatland Fuel Economy Contests. Every tractor manufacturer wants to see his trac tors win these "big league" plowing matches in Illinois. The idea of the economy test is native to plow more ground than the other tractor on a strictly measured tank of fuel. With this thought in mind, Earl Myers of Springfield, 111., bor Before twelve months had rolled Then at Wheatland, in a field of rowed a farmer-owned Oliver "70" around, the 1938 Rees Contest was thirteen, Earl Myers and his bor u high compression tractor and using run before a crowd of 5,000 fanners. rowed Oliver "70" missed first but a good leaded gasoline entered the And when an Oliver "70", with took second easily and gracefully. Rees Economy Match in 1937. He plowman Myers aboard, copped the "The winning streak is interrupt won first prize. A few weeks later, third straight blue ribbon, Oliver men ed," admit current Oliver ads, with the same Mr. Myers took a different began to point at the record with par out embarrassment -- and go on to "70", also high compressioned, and donable pride. On the eve of Wheat- say that three wins out of four -- carved out another undisputed win land, 1938, big headlines in trade and three firsts and one second -- is a at the 1937 Wheatland Meet, thus farm magazines were telling the respectable showing' for any man's eft making two in a row. world about those "70" victories. money. EWS DECEMBER, 1938 Page five TC 22075 Yosemite Transportation Company Gives Luxury Ride HIS year, nearly half a million prepared to "let 'er buck." The uni Tpeople have viewed the scenic formed Gehu took the wheel, and splendor of Yosemite Valley. with a roar of the exhaust and a Many of them, even though thecylash of gears, jerked the vehicle entered the park in their own auto out into the mountain dawn. Then mobiles. have done their sightseeing it settled down to the long grind up in the special busses provided by the Merced River from El Portal. the Yosemite Transportation Com Around the mountain it proceeded pany, which roll in effortless luxury in and out among the huge granite over the valley floor and in and out boulders, and up the steep pitch among the mountains. These sleek along the river, climbing higher and extended sedans are in marked con higher. All the way up the clamor trast to their forebears of some years ing horsepower under the hood be ago, which in effect were mobile came less and less until it seemed grandstands perched precariously on that only the straining nerves of the narrow truck chassis. passengers enabled the car to make Coming into the valley on one of any headway at all. those early vehicles which were the The history of the automobile is best the market afforded in those written in the. vehicles of the Yo times -- was really an adventure. semite Transportation Company. One got off the train at daybreak, From the open faced, under pow climbed laboriously to the "hurri ered, rough riding busses of the cane deck," dug in his spurs and earliest fleet to the rolling palaces of today, is a very considerable span of progress. The present fleet con sists of special fifteen passenger se dans on Cadillac and Pierce Arrow chassis, equipped with every com fort and convenience which can be provided to attract the tourist and (leil) One oi the Yotemlte Trcmiportation Cadillacs stops at the famous "Tunnel Tree" in the Wawona Grove* (Lower left) Fleet of Yosemite Transporta tion Company's Cadillac busses at "In spiration Point" located at the end of the long Wawona tunnel through which the all year highway enters the valley. At right the Bridal Veil Falls drops from the south rim of the valley. (Lower right) One of the Pierce Arrow Busses operated by the Yosemite Trans portation Co. give him a delightful ride. Much of tlie scenery consisting of beautiful mountains and waterfalls of almost unbelievable height, cannot be seen to advantage from a closed vehicle. Thus, these cleverly designed se dans have removable covers on the roofs, which can be slipped off and carried out of the way when the weather is clear, and replaced to make a completely weather-proof coach when it rains or snows. The cars all have "worlds of power" so that they are able to climb the moun tains as rapidly and quietly as a private car. Big engines, with high compression, fueled with Ethyl Gas oline are kept always in the pink of condition. Under the watchful eye of Gen eral Manager Huffman, every car comes out of the garage each morn ing ready to go and spotless in ap pearance. Breakdowns on the road are almost unknown,, thanks to a continuous preventive maintenance policy with its slogan, "prepare, in stead of repair." And every change in operating practice has to be proved before it is adopted. They had to know, through their own ex perience in their own fleet, that Ethyl Gasoline was worth the dif ference in price. When the test showed that the cost per mile was more than offset by the extra miles per gallon, a reduction in operating temperatures, freedom from vapor lock, and greatly improved perform ance. they went for it in a big way. Page six ETHYL NEWS ETC 22076 I of iful lost een cle. sethe and the to oof The so unsa ligh ias)ink lencar >rnap*oad oa mce intnge be 'hey ex chat cliftest was tiles ting ipor >rm- A*av. Alberta Gathers Richest Crop in Decade Ethylman (in white shirt) trying hand at pitching bundles. Leaded gasoline furnished so much power, separator handled, without trouble, all he could ieed to machine. The best sugar beet crop in years being stacked at Taber, Alberta. September, 1938. Hundreds of similar outfits to this may be seen in a day's drive in Southern Alberta. Yields from 35 bushels per acre up to 76 with thousands of acres areraging 45. Starting Holt combine with pick-up attachment east of Calgary. Tractor is a Massey-Harris using EthyL A typical Tillage with grain eleTators gathering in best Alberta crop for some years. There are thousands of these eleTators in the Prairie Prov* inces. Population of this town is 75. ;WS DECEMBER, 1938 * Afternoon lunch for threshing outfit, Granum, Al berta. Page seven ETC 22077 / "Daughter of j\ of 637 vehicles, 2,065 officers and men--the largest Army movement of this kind ever to take place in the U. S. The populace stood on the curb for two hours watching the unusual spectacle. Probably the most amaz ing thing was the light tanks, equipped with rubber treads, trav elling 30 miles per hour and turn ing a corner at a 20 mile an hour clip. Each tank carried a .30 and a .50 caliber machine gun in its re volving turret, a .30 caliber anti aircraft machine gun in the rear and a .30 caliber machine gun in the crawl. There is also a sub machine gun for close in fire. Most of the units, including the "command" vehicle are equipped with a two way radio, making pos sible not only communication while on the march, but also when, the force is scattered in the field. A fur ther means of communication is through a corps of 75 motorcycle messengers, who serve as scouts during combat and as traffic patrol men on the line of march. En route to Fort Riley, these motorcycle mes- Hubber treaded combat cars capa|ls Supply cans being filled with Ethyl from tanlc trucks for refueling the equipment Page eight ETHYL NEWS ETC 22078 ine sengers sped ahead of the column to patrol intersections and protect civ the ilian motorists. >ed Leading the parade was the First os- Cavalry followed by the First Bat lile talion with its sixteen 75 millimeter the howitzers mounted on two wheel ur- rubber tired trailers and pulled by is half - wheeled, half - tractor trucks. cle Bringing up the rear was the Thir uts teenth Cavalry recently mechanized -ol- and the most modern unit with the ute Army's newest fighting vehicle--the les- armored scout car. at can capa i oi traveling 35 mllei per hour. High ipeed cout can. At Scott Field (Belleville, 111.), the second of four overnight stops was made. The Cavalry,, true to its tradition, that "mounts receive first care," the first duty of every man was the cleaning, inspecting and re fueling of his vehicle. Then the tents went up while the cook kitchens be gan preparing the evening meal. One of the most important divi sions of the brigade is the ordnance company whose duty is the mainte nance of all equipment. Its 44 trucks include 4 machine shop trucks, 1 welding truck, 3 wrecking trucks, an arms repair truck, several cargo and spare parts trucks and light re pair trucks. No matter how large or small the job, this unit can han dle it. It is significant that every gallon of the 115,000 used on this, spec tacular trip was Ethyl Gasoline. At Scott Field, 13,000 gallons of 78 octane Ethyl and 7,000 gallons of 92 octane aviation Ethyl were sup plied. Ethyl Gasoline is "in the Army now" because the Army, like the thousands of civilian motorists, have found it to be the logical fuel to satisfy the requirements for power, speed and performance. Befueling scout cars with Ethyl at Scott Field. I. i- r WS DECEMBER, 1938 -k i 1 L t i Page nine ETC 22079 * i i ilI t Only One Fuel Leaves the Pump. How Many Enter Cylinders of Your Car? Ordinarily the motorist fills his gas tank with one kind of fuel which enters the carburetor, is mixed with air and starts on its journey toward the cylinders. But because of variations in the quan tity of unvaporized heavy ends that enter individual cylinders, each one may ac tually receive a different fuel, with a different composition and anti-knock value. Although most of the conditions with in the cylinders of an automobile engine may be substantially equal, the air-fuel ratios at low speeds and wide - open throttle (under which conditions knock ing usually takes place) are likely to vary considerably among the cylinders. This is because fuel induction systems of modern cars, which must be designed to give peak performance at high speeds, are not as efficient at low speeds in ap portioning the fuel equally to the cyl inders. Fig. 1 illustrates diagrammatically the unequal distribution of fuel to the cyl inders at low speed where the velocity of the mixture in the manifold is low. Three cylinders and pistons of a six cylinder engine are shown, also the car buretor and a portion of the intake manifold. All pistons are shown at the bottom dead center positions, with equal volumes in all the cylinders, to permit the illustration of fuel distribution. Vaporair mixtures are indicated in Fig. 1 by the broken cross-hatch lines, the relative concentration of the vapor being indicated by the relative thickness of the crosshatch lines. Unvaporized heavy ends of the gasoline are shown in the figure as drops which are ultimately vaporized in the cylinder. In the operation of an automobile en gine the portion of the fuel vaporized in the carburetor and manifold is distributed in approximately equal quantities to all the cylinders with substantially uniform quanties of air. In the distribution of the heavier portions of the fuel, not vaporized in the carburetor or manifold, three typi cal conditions are met in a multicylinder engine as follows: 1) One or more A-type cylinders may receive only light ends vaporized in the carburetor and manifold and substantially no liquid heavy ends. 2) One or more B-type cylinders may receive vaporized light ends and liquid heavy ends in such proportions that the composition of the fuel and ratio of weight of air to weight of fuel are sub stantially the same as for the mixture leaving the carburetor. 3) One or more C-type cylinders may receive a normal charge of vaporized light ends and liquid heavy ends similar to that entering the B-type cylinder, and, in addition, the liquid heavy ends which under conditions of perfect distribution would have entered the A-type cylinders. Other cylinders may have air-fuel ratios between A and B or B and C. The dif ferent fractions of gasolines usually have different anti-knock value as illustrated in Fig. 2, which shows that the light ends of the typical commercial base gaso line have higher anti-knock value than the heavy ends. Consequently the fuel which enters cylinder A of Fig. 1 has higher intrinsic anti-knock value than that entering C. Nevertheless Fig. 3 shows that when vaporization is less than 100 per cent complete in the manifold the mixture in cylinder C permits the highest compression ratio without knock ing whereas the mixture in cylinder A containing the fuel of highest intrinsic anti-knock value, has the greatest knock ing tendency when the carburetor air-fuel ratio is such that the air-fuel ratio in Cylinder A is approximately 13.8 to 1. Other full-throttle carburetor air-fuel ratios richer than that for maximum knock, which are those in the range of practical interest, cause the same general effects. Other conditions remaining constant, the. tendency of the fuel in a cylinder to knock depends chiefly on its intrinsic anti-knock value and the air-fuel ratio of the mixture. Fig. 3 shows that the effect of the low anti-knock value of the heavy ends in the cylinder C is more than offset by the knock-suppressing ef fect of the richer mixture. Obviously under these conditions the fuel in the lean cylinders, illustrated by cylinder A of Fig. 3, may knock considerably, yet no knock may occur in the remaining cylinders. If gasoline having all fractions of substantially constant anti-knock value (or heavy ends of higher anti-knock value than the light ends) Were used, the knock trends of the different types of cylinders would be in the same direc tion but even greater in magnitude than those shown in Fig. 3. The laboratories of the Ethyl Gasoline Corporation have for years had this prob lem under active study. Special instru mentation has been developed for the measurement of some of the variables. Extensive tests have been conducted both on the road and in the laboratory. Modi fications of the laboratory knock testing engine have been made to simulate the ef fects introduced by differential distribu tion of heavy ends of fuels to the individ ual cylinders of the automobile engine. FIG. I Unequal distribution of un vaporized heavy ends of fuel, caus ing three characteristic types of air- fuel mixtures. FIG. 2 The anti-knock value of ten equal cuts of a typical commercial base gasoline separated by simple distillation. Note that the octane value varies from 85 for the first 10%. or lightest frac tion. to 52 for the last 10%, or heaviest fraction. Page ten -A C IWM CAMUASTM AM-ruO- AATIO EFFECT OF UNEQUAL DISTRIBUTION OF THE FUEL M THE MANIFOLD ON THE CRITICAL COMPRESSION RATIOS OF THE INDIVIDUAL CYLINDERS OF AN ENCINE. TYPICAL CWAMVIU.. LZAC-FAIT AASH STOCX. Fig. 3 Shows for a typical com mercial base gasoline the effect of imperfect fuel distribution on the critical compression ratios of three typical cylinders shown in Fig. 1. ETHYL NEWS ETC 22080 Highway Lighting in Ontario. OLLOWIXG the completion last and yet near enough so that a 15- at Sheridan. At this point there is trinsic ;nock- F year of the new Middle Road, foot steel arm can be used to sup Canada's super highway be port the luminaire a short distance tween Toronto and Hamilton, it wasover the pavement. The lights are a standard 30 foot dividing boule vard and lights were installed along both sides of one lane and fitted r-fuel tio in to 1. >r-fuel decided by the Ontario Department 25 feet above the concrete and with a convenient switching ar of Highways to illuminate the spaced 200 feet apart on each side rangement. Observations have been cloverleafs and bridges thereon. of the 40 foot pavement in a stag made of the relative effect of plac imum ge of -neral This lighting plan proved so satis gered arrangement. ing the lights on the right side of factory that it led the Department Power is supplied at 115/230 the road, on the left side and in a Tstant, !er to to consider the illumination of the volts, 25 cycles with overhead wires. staggered arrangement. entire highway and consequently Transformers are located each 3.200 As a result of these tests it has rinsic early in 1938 a four mile stretch feet and load is controlled by relays been decided that in future, where ratio .t the le of more between Brown's Line and the operated from a control wire, the there is a 30 foot centre strip, the Credit Cloverleaf was chosen as a latter being alive in the daytime. poles with two 18 foot mastarms proving-ground. Two distinct kinds of luminaires will be erected in the centre of this ig efiously 1 the Under rably, lining ttions The work was completed in the spring and the motorist driving over this particular section of the high way at night travels under lighting conditions said to be unparalleled are employed. One consists of in candescent fixtures with 500 watt lamps enclosed in refractor globes which project the light along the road and at the same time elimi strip. Conductors will be under ground. This will result in a mini mum number of poles on the High way and at the same time give the most pleasing and efficient lighting value mock used, types anywhere in the world. Poles sup nate glare, while the second type is effect. Moreover, the use of under porting the lights are of Western sodium vapour lamps which emit a ground conductors will not inter Cedar painted green to harmonize distinctive soft yellow light. The fere with the trees now being plant lirecthan with the roadside foliage and are candle power of each type is ap ed along this road. installed 12 feet from the concrete, proximately the same. The installations have been made -oline probistru- the thus placing them far enough back An experimental section of one by the Hydro Electric Power Com from the roadway to be out of the half mile has been made on the mission of Ontario for the Depart way of vehicles on the parking strip west-bound lane of the same road ment of Highways. rbles. both lodisting ie ef- Experimental installation of lights utilizing Experimental installation with lighting on one pole lor two luminaires ior both high- Middle road, west of Browns Line, uses ribu- left side of lane. ways. the staggered method of installation. ;ivid- rr com* effect n on OB Of /n in ws DECEMBER, 1938 Page eleven Century-Old Brewing Concern Goes Modern of streamlining and efficiency at tracted much attention at exposi tions and truck shows where the model was exhibited. In 1937, a further change was made to the cab-over-engine type that involved a still newer and more radical streamlining of the cab and body. At the present time there are eighteen of these tractor- trailer combinations in operation in the Labatt fleet and earlier models will continue to be replaced by the streamlined units. A number of On tario companies have recently fol First delivery truck placed in service by lowed the Labatt lead and have John Labatt Limited in 1914. adopted trucks patterned after these ultra modern streamliners, aptly ENTURIES before the birth termed "the world's most beautiful C of Christ, the ancient Egyp trucks." tians transported their beer The Labatt transport system was in earthenware jars carried on rtehceently enhanced by the acquisi backs of slaves. Today, this time- tion of a new wrecking truck which honored beverage is brought to actually merits the adjective "beau countless of the thirsty in ultra tiful." This truck has no capacity modern streamlined trucks. limit and is built witli complete Unique among transportation fleets equipment to handle any vehicle on of North America is that of John the road; withal its beauty of de Labatt Limited of London, Can sign makes it a worthy companion ada. one of the oldest breweries in of the streamliners. the country, having been established The Labatt fleet, which comprises over ioo years ago. It's trucking fa some hundred and twenty-five ve cilities. however, came into the lime hicles. makes considerable use of light first in 1936 when four White tetraethyl leaded gasoline through tractor and trailer units of a rad out and. in the opinion of R. L. ically new design, styled by Count Morris, transportation superinten Alexis de Sakhnoffsky. were added dent. it gives performance greatly to it. A triumph of design, the new superior to ordinary gasoline. model proved to be practical in Streamlining is not the only pol every respect. An innovation in the icy which gives distinction to this transport industry, this combination company's transport system. Every Labatt driver is a member of the St. John Ambulance Association and is fully trained and equipped to render first aid on the highways. This fact is indicated on the rear of every vehicle which carries the nota tion "Drivers trained and equipped to render First Aid." Moreover, no Labatt truck ever passes a car in difficulties on the highway without offering assistance. Thousands of persons in distress have been aided by the company's drivers, who have earned for themselves the appella tion of "the Good Samaritans of the Highway," and many hundreds of letters have been received by the company testifying to the services rendered. This policy has been, of course, a tremendous factor in build ing up good-will for the company and its products. The comfort and welfare of the company's employees has been a matter of first importance with John Labatt Limited. In designing the streamlined cabs this was not for gotten for they are equipped with Dunlopillo cushioning, two wind shield wipers, fog lights, eight day clocks, hot water heaters and de frosters. Special care has been taken to increase the safety factor to the maximum, each truck being equipped with Wesfinghouse air brakes and directional signals front and rear. All Labatt employees come under a group insurance plan covering acci dent. sickness, hospitalization and life and are also participants in a scheme of old age pension. Streamlined truck oi the John Labatt Limited of London, Canada Not* Firit Aid Sign which appear* on all this new equipment. Page twelve ETHYL NEWS ETC 22082 f the iation ipped ways, ar of ootaipped r, no ar in ihout 's of aided have jellais of Ireds v the vices n, of -uildpany the n a John the forwith inddav deiken the )ped and ear. er a lcciand in a n all r WS Two Motorcycle Records in as Many Hours O almost everyone who follows cials' were, therefore, amazed at a Tsports, mention of the City of speedster who came, set his records Indianapolis brings to mind the under existing conditions and was thought of speed. For years thoisn his way .again. mid-west city has been the mecca On the morning of March 15th, for those who hot only defy death Mr. Free and his mechanic, Ray in their efforts to hang up new rec Stearns, loaded a Scout 45" and a ords on land, on the water and in Chief 74" into their trailer and took the air, but are willing to be "guinea off for Daytona, arriving there early pigs" for man's unending search for the next evening.. The following greater speed and power. During morning it rained but cleared short the weeks that the Ethyl Motor ly after mid-day and about an hour Clinic was making its headquarters later, the official timer, Mr. John in the Indiana City, many distin LaTour, who clocked Sir Malcolm guished personages in the racing Campbell, had arrived, and the sig world were its guests, one of the nal was given that the course was last of these being Air. Roland R. clear. Free, holder of the National The first machine to be taken out Straightaway Motorcycle record. was the 74", a stock job having full Air. Free, who is the Indian Mo equipment including fenders and torcycle dealer in Indianapolis, ac complished the feat of setting two new marks in one afternoon at Day tona Beach last spring. The remark able thing about his accomplishment was that he made no trial runs over the course, whereas ordinarily such records involve days of waiting for the most favorable weather condi tions and testing of equipment. Offi headlight and on the first attempt, it averaged 108.18 m.p.h. for the measured mile. Free then made the run on the 45" which was stripped of all accessories and was timed for an average of 111.55, a new world's record. After this successful run, but still dissatisfied with the per formance on the 74", one more ride was taken on this and he was clocked at 109.65 m.p.h. average, giving him a second record for the afternoon in the 74" class "C" Di vision. Both of these marks have been certified by the American Mo torcycle Association. A unique feature of Free's riding is that on record trips he rides in a horizontal position while holding to the handle bars, thus allowing his body and legs to streamline back wards. This is clearly shown in one of the accompanying pictures. At the time of Mr. Free's visit to the Clinic he gave Mr. Trelease, Ethyl's Indiana representative, the details of his two record-breaking runs at Daytona Beach and he stated that both of them were made on Ethyl Gasoline. Entering the measured mile Roland Free "streamlines" himseli allowing his body to trail out behind the machine. (Above) Receiving congratulations of offi dais. From left in foreground: Mr. Free; E. C. Smith, chairman competition Com mittee of A.M.A.; Ray Eberling. Dir. of Recreations. Daytona Beach. Joplin (Mo.) Hotel Guests Show Interest in Clinic HILE at Joplin, Alissouri, to attend each of the evening meet WManager Carl Berry of the ings. The Preview book was used Kansas City Division Clin by the desk clerk to briefly explain ic worked out a novel idea with Mr. G. A. Laws, General Manager of the Connor Hotel in that City. Air. Laws attended the Ethyl Preview showing and was quick to realize that the information given at the Clinic meetings would be of interest and perhaps of real value to many of the guests of his Hotel. With this in mind he had a Pre view board placed near the main desk in the lobby of the Hotel. A letter was written daily to Alanager Laws inviting guests at the Hotel Conner Hotel lobby. Joplin. Mo. with Ethyl Clinic board very much in evidence. This is an unpoeed picture. that the demonstrations were of value to anyone who wished to se cure the best operation from their motor cars. Complimentary tickets were given to those guests who ex pressed a desire to attend. Alany traveling salesmen com mented to Air. Laws that they were pleased with the information that they received, and thanked him for the opportunity he afforded them to attend the Clinic showing. The rec ords indicated -that about one-half of the attendance from this source were traveling salesmen and the balance associated with either the automotive or petroleum industry. DECEMBER, 1938 Page thirteen Tf. ETC 22083 Newburgh Area Gets Another Ethyl Booster R. ROBERT FULLER Fullerton changed his source of M TON of Newburgh, N. Y., supply. Moreover, he was so im-* was formerly handling only pressed that he has plans to install umeaded gasoline and hence awacsomplete set of tune-up equip unable to properly take care omf ehnist in his own shop. customers with high compression Mr. Fullerton then went over his motors. However, after attending a records and noticed that during the meeting at the Ethyl clinic while six months previous he had lost ap it was in Kingston, with the Tide proximately twenty-one customers Water salesman, he realized the ad vantages obtainable through its use. At the conclusion of the meeting he requested that he be allowed to return and to compare his gasoline with the Tide Water Regular and Tide Water Ethyl, driving his car during the test on the dynamometer. He did so and the improvement in power and performance while using Ethyl was so pronounced that Mr. Robert Fullerton's Service Station at New burgh. N. Y,, which showed a 35% Ethyl ratio alter owner had visited the Kingston Clinic. and upon checking with them as to the reason they no longer bought their gasoline from him. found that in every case it was due to the fact that he did not have Ethyl avail able. All of these customers had pur chased new cars and had been in structed by their service managers to use Ethyl. This brought to him the fact that without a premium fuel he was losing business. After the change from an un leaded gasoline over to 100% Tydol had been effected the figures showed that he was running 35% Ethyl ratio. As a result of this change over, Mr. Fullerton has developed into one of the most enthusiastic dealers for Ethyl Gasoline in the Newburgh area. Mr. Kettering Looks Ahead (Continued from page 1) that a scientific fellow is a fellow who doesn't know what he is work ing on and is afraid to admit it. "A few summers ago some pro fessors of physics visited our labora tories and spent some time with us. They said, 'We would like to have some projects to put into our re search department.' " 'Well,' I said, `they are not hard to get--just take anything, I don't care what it is and start. Why don't you study the subject of friction?' "They said, 'There is not very much to that.' "I replied, `Let's see how much we know about it. I rub my hands together and they get warm. Why is that?' "They said. 'That is very, very simple. It is due to friction.' "Well, what is friction? "After a great deal of discussion, you come back and say friction is a thing that makes your hands warm when you rub them together and you don't know another thing about it. "The other day. before a group of engineers who asked the question `What are we going to do when our supply of fuel runs out ?' I said: "Well, I don't know. Maybe we can run our cars by radio at that time. Maybe all you will have to do is to have some central power sta tions with big antennae and have a little antenna like you have now for a radio receiving set. and you can pick up the fuel power that way. "Well, these were engineers, and engineers are very serious-minded people, and so with a paper and pad. the}- figured a little bit and said, `But you can't do that,' and I knew they were going to say that, because that is what any group of engineers will say about any subject they are not familiar with. " 'But.' I said, `how do we want them run?' " `Well,' they said, Sve run them with gasoline.' "I said. `What is gasoline?' "So we decided that it was dis tilled from petroleum and we said, `What is petroleum?' "Well, petroleum is something that is in the earth; it has been there for a long while. "But where did it come from? "It came from perhaps decaying vegetation, and so forth and so on. "Where did that come from? "It came from the growth of plants. "Well, how did the plants grow? "From the rays of the sun."So we are running our automo biles now by radio, but all we need to do is to take out a few of the steps in there and run them direct. "We have a wonderful future ahead of us in any line of business today if we will just lift the lid and say we know so little about any thing. It was only a few years ago that we thought we had a great deal of knowledge about hydrogen gas. Hydrogen is the simplest of all the elements that compose the earth's crust and its atmosphere. It was the most elementary thing that anyone could think about. "Then all of a sudden we found out that there was more than one kind of hydrogen--that there was a heavy hydrogen and then that there was heavy water and then that there was heavy this and heavy that--in fact, all the compounds of the world got multiplied bv two on account of that." Mr. Kettering paid tribute to the steel, rubber and petroleum indus tries as the `three legs upon which the motorcar industry' is built. Page fourteen -4 ETHYL NEWS ETC 22084 as to jught ! that j fact availpurn inagers him nium un,'ydol owed thyl mgeloped iastic i the row ? imoneed the rect. lture mess and anvago deal gas. the rth's - the rone >und one as a lere iere --in orld >unt the lustich "v1 WS Shreveport Sees the Clinic ELCOMED by Mayor Sam Wuel Caldwell and Chamber of Commerce, President O'Xeil, The Atlanta Division Clinic opened at Shreveport on the night of October 27th before a preview audience of 104 civic leaders and Oil and Automobile executives of Western Louisiana. Mayor Caldwell thanked the Ethyl Corporation for bringing "such a fine program" into Shreve port and expressed the hope that all of the local people would take advantage of the Clinic and the benefits that could be derived from it. It was interesting, to note that the Mayor, apologizing for the fact that he would have to leave after he opened the meeting, was still oc cupying his front row seat when troleum Corp., Rodessa Oil and Re the program was concluded. fining Corp., Root Petroleum Corp., Among those at the showing were and state and local managers of representatives of the several cus other customer companies as well tomer companies home offices lo as automobile factory representa cated in Shreveport, Arkansas Fuel tives and the heads of the local agen Oil. Atlas Pipe Line Corp., Crystal cies. Captain McQuiston, head of Oil Refining Corp., Hurricane Pe the Western Division of the State Road Patrol, was present and was kind enough to furnish the car for the meeting. Beside the regular Clinic Staff the Ethyl Corporation was represented by Tulsa Division Manager Ronan, Atlanta Division Manager Costello and Louisiana representative Mundinger. Ethyl Raises Pressure on Davey Units HILE the Ethyl Gasoline then the motors on these units have WCorporation's Dayton Divi successfully passed all tests. The sion Motor Clinic was op immediate advantage with the use erating in Akron, Ohio, theoyf reEthyl were decreased water, ceived a request from the Davey head, and crankcase temperatures Air Compressor Company of Kent with a corresponding increase in to aid them in tuning up some of their equipment. It appears that the Davey Co. were preparing for some new government acceptance tests which are always very rigid. Quite naturally they were desirous of ob taining the maximum of power for their gasoline units. In this test a Hercules Motor drives a four-cylin der air compressor which is re quired to deliver 425 cubic feet of air per pound of fuel. Although these specifications were very exact ing. through the cooperation of Mr. M. B. Illingworth of the Dayton Division. Ethyl engineers got on the job and tuned the engines up so that they would deliver peak perform ance. The result has been that since power and air delivery. The accom panying photograph shows one of the Davey Compressors which in a normal day's operation will con sume between 40 and 50 gallons of gasoline. DECEMBER, 1938 Page fifteen Socony Vacuums' "Flying Red Horse" Sound Car Tuned for Ethyl This good looking sound cor with "Fsgasus --The Flying Red Horse" riding on top. the insignia oi Socony-Vacaum's Mobilgas and Moblloil, was tuned up ior Mobilgas Ethyl at Clinic No. 9 now located at Minneapolis, Minnesota. This specially built sound car, used by Socony-Vacuum ior advertising purposes at Fairs, in parades and at station openings, has proved quite an attraction. Following the car check-up a large group oi Socony-Vacuum dealers and officials irom the Minneapolis division attended the Clinic. NEWSBRIEFS Helen Stew art, successor to the former Miss Sue Gillum, is a most comely addition to the Kansas City Di vision. Helen, who was born in the "Show Me" state is still making it her home hav ing received her schooling, and business training there. Prior to joining Ethyl she was associated with the Oldsmobile Zone office in her native state. ill The Dayton Division welcomes V. W. Kenerson to their Clinic Staff. He is a graduate of the John Adams High School in Cleveland as well as the Case School of Applied Science where he received his B.S. degree in Mechanical Engineering in June, 1937. After a year in the Labora tory of the Weatherhead Co. of Cleve land, where he was in charge of Mechani cal Testing, he joined the Ethyl Gasoline Corporation as Junior Engineer. Between college semesters he gained additional experience with the White Motor Co. in their Experimental Road Test De partment and also acted as a product demonstrator for Standard Oil Company at the Great Lakes Exposition. On October 8th, 1938, Idan Flaa and Miss Ruby Hill were married at the Methodist Church in Indianapolis. Idan is automotive engineer on Chicago Motor Clinic No. 9. Mrs. Flaa is the daughter of Mr. and Mrs. John L. Hill of Indian apolis. Miss Patty Hill, sister of the bride, was the only attendant while "Casey" Jones of our Chicago Division, was best man. After the ceremony a reception was held at the home of the bride's parents. Mr. and Mrs. Jim Bou dreau were among those present. The Flaas will make their home in Minne apolis. ill We welcome to the Adminis tration Depart ment Mrs. Emi ly M. Whitfield whose native heath is Brook lyn, N. Y. Emi ly attended the Montauk Junior High School and the Pulcifer Business Col lege, both in Brooklyn. She comes to us from the Johns-Manville Company, where she was mimeograph operator. She recently moved to Bellerose, Long Island, where she lives' with her three and one-half year old daughter, Frances Jeannette. The members of the San Ber nardino Division welcome Miss Ethel Mischnick to their midst. Ethel will be secretary to Merritt Collins, manager of the Gasoline Testing Laboratory. She hails from Lin coln, Nebraska, where she was employed for several years as secretary to a Judge of the Supreme Court at the state capitol building. Another recent addition to the Kansas City Division is Harrison Johnson, a graduate in the Class of 1938 of the Iowa State College, where he received a B.S. degree in General Engineering. Harrison is a Junior Engineer in Clinic No. 10. As we go to press it is with deep regret we learn of the death of Mr. Webb's father at Morehead City, North Carolina, on November 30th: We extend our sincere sympathy to him and to the members of his family. Page sixteen ETHYL NEWS A ETC 22086 egasun op, the 31 and i Ethyl apolU. ed by >hi at nlngi. group fhdals sd the 't tary the nsas i, a the ived ing. iinic vs Gertrude Loeffler Brown, secretary to Oscar Lewis, makes the second licensed aviatrix in our Ethyl family. Her en thusiasm for flying dates back to the time when Kay Tisza Traulsen (Ac counting Dept.) took her for a "ride." On November 1st, Gertrude passed her test and is now a licensed private pilot and, with her husband, is the proud owner of an Aeronca K plane. Our congratula tions, Gertrude, on your fine achievement. July 12lh, 1938, is a memorable date in the an nals of the Kan sas City Divi sion as on that date Paul "Beef steak" Kratzmaier was em ployed as Fleet Engineer. He is a graduate of the University of Kansas and has had special courses of study at the University of Chicago, John Carrear and Oxford. He also has worked with Professor Wolford of Princeton University. Paul's varied business experience includes mechanical engineering in designing, operating, test ing, manufacturing and marketing, both with concerns and on his own account. He has been associated with the Phillips Petroleum Company and the Hays Cor poration. 111 Flash -- Flash -- THE NAME OF DOLLAHAN IS NOW DOUBLY IN SURED! I Yes, we are informed that another boy has arrived at the firm of Dollahan, Dollahan and Dollahan, mak ing the firm, Dollahan, Inc. The Chicago Division claims that the reason they knew all about this right off the bat is that while looking over Dollie's expensfe ac count for the week ending November 5th an item appeared as follows: "Nipples & Bottles--45(1." Upon looking further into the matter it was discovered that the new son and heir (to the Dollahan fishing technique) came home from the hospital on November 5th and of course even a baby must have its bottle. How ever, the Chicago office are in a quandry as to whether they should okay the item. Incidentally Mrs. Dollahan and Craig Atwood, who arrived on October 26th, are doing nicely. 'Tis rumored that the beer consumption in Milwaukee has been gaining steadily and we wonder if Master Craig is trying to make his 1938 quota-- or something. By referring to the October "News" you will note a picture of Master Bruce Edward Dollahan busy doing poppa's homework. These Dollahans certainly know how to make the "News." The Baltimore Division wel comes its new comer, H. Lloyd Vanciel, to the Clinic Staff. Lloyd, who is taking Lee Nolker's place as tune-up engineer comes to us from the Pacific Coast. After graduating from Oakdale Union High, he attended the National Automo tive-Diesel School in Los Angeles and then went to work for the Associated Motor Check. After spending several months as a tune-up engineer for this concern, he joined the Ethyl Gasoline Corporation assisting in the construction of the clinics. Upon the completion of one year's work for Charlie White, Lloyd From Detroit comes rather belated word of three new members of the young er generation of the Ethyl family. On August 30th Mr. and Mrs. R. F. Broquet were presented with a daughter. Janice Gail who tipped the scales at 7 lbs. 14 ozs. The proud father of this young lady is a member of the Research De partment. Miss Elizabeth Gambrill made her of ficial debut as the daughter of Mr. and Mrs. Charles M. Gambrill on September 20th, weighing in at 6 lbs. 14 ozs. Her young brother, John Charles, who is now three years old, is reported to be well pleased about the whole thing. Mr. and Mrs. Ferd Gillig announce the arrival on October 1st of "just plain Jim" who boasts a birth weight of 8 lbs. 6 ozs. Ferd is a member of the Engineer ing Department. We offer our congratu lations to the Broqtiets, Gambrills and Gilligs. yyy We welcome to the Administration De partment Mrs. Gladys Y. Greensweight. A graduate of Girls' High School in Brooklyn and Collegiate Business School. She was connected with Standard Oil Company of New Jersey's Personnel De partment for 9 years and for 3 years was in the Building Department at 26 Broadway. She was Vice President of Standard's Social Club, then called the "26 Broadway Club" but now known as the "Jersey Standard Club." Gladys is married and lives in Valley Stream, New York. Her hobby is gar dening. fff came east and assumed his duties with the Baltimore Division. iii Miss Helmi Burkleo, a re cent addition to f the Detroit Sales \ Department, is a fff Irene Oldendorff is a recent newcomer native of Min to the Administration Department in the nesota and a Chrysler Building. She is a graduate of graduate of the Dorothy Watson, a new member of the Evander Childs High School, and since Twin City Busi Administration Department is a gradu that time has had an interesting and ness University ate of the Manual Training High School diversified business career. Ingersoll Rand, of Minneapolis. and Miss Dunbar's Secretarial School, Standard Oil Company, Industrial Rela Helmi's rather both of Brooklyn. She has had two years tions Counselors and U. S. Steel Cor diversified busi of secretarial experience with the Com poration make up the list of concerns ness career in i mercial National Bank & Trust Company where Irene has acquired her business cludes six years in Wall Street where she worked in the training. In her position as Secretary to with the manufacturing concern of Bleek- Transfer Department. Prior to joining one of U. S. Steel's Vice Presidents she er-Foster in St. Paul where she was in the Administration Department Dorothy was transferred to Pittsburgh when his charge of the Service Department; asso acted as substitute secretary for Jack duties took him there but she couldn't ciation with a real estate company, a con Martin for two months. She is very much reconcile herself to life in the "Smoky tractor and a lawyer. Her favorite forms absorbed in a course she is taking at City" and returned to Kew Gardens of amusement and recreation are swim Columbia University in English Litera where she lives with her mother. She will ming, ice and roller skating, golfing and ture, and has also spent a great deal of be in charge of the newly organized bowling. Two nights a week she is busy time studying music. Stenographic Dept. with painting and drawing lessons. DECEMBER, 1938 Page seventeen * ETC 22087 ETC 22088