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0007-SWP--041124 N29014 0/ 7 / 0007--SWP--041125 0007-SWP-000124518 wna *9 Na> COLORS. PAINTS AND VARNISHES FOR THE MASTER PAINTER 47' No. I Furniture A sale varnish for furniture ami general inside use. is medium in color, easy working and quick drying. It dries dust free in four hours, hard in twentyfour liours, and can be rubbed. First Coaters, Fillers and Driers Maruelac-er A varnish first coater specially designed as a substitute for White Shellac. on natural or very light-colored woods not stained. Mirvelac-er is perfectly transparent in color, lias excellent working qualities; will not show laps, streaks nor brush marks; is not affected by water, dampness nor frost, making it superior in every respect to Shellac as a first or foundation coat on any grade of woodwork. Under favorable conditions dries hard in about five to six hours; to re-coat over night. Hard Drying Coater A perfectly safe, dear first coater for the best grades of work, fs very elastic, therefore will not crack, powder or dust up while sanding, like ordinary first coaters. It sands down smoothly arid does not allow subsequent coats to sink away or perish. Can be satisfactorily brushed dr reduced and dipped. When used as a finishing coat on cheap or medium grade chairs will produce a good, durable finish that will not mar or print. Medium in color and hotly. Dries dust free in two to three hours and can be sanded and re-coated in twenty-four hours. Shellac-Coat "A bet'er-than-shellac" first coater. A specialty which, if properly applied, produces an undercoating for varnish which on interidr finishing f floors excepted) will be found a splendid substitute for a coat of shellac. Works freely, dries promptly and does lick Settle. Shellacint A specialty made for first coating on interior woodwork (floors, kitchens ami bathrooms excepted). Shellacine. is light in body and consequently easily applied, ft does not depend upon its filling qualities, but absolutely seals the surface, thereby preventing; absorption. It should be only lightly sanded. Shellacine will not settle hard nor become gummy in bottom of package. Dry-o-nite The master painters' drier. A strong! reliable, economical and uniform drier. It mixes readily with oil, mid will not curdle or separate. Will not burn the paint or cause surface drying. Hercules Drier 'litis is a pale, high grade drier of exceptional strength. Mixes readily with oil and will not eurdte or separate. Will dry paste wood fillers promptly ami perfectly. Owing to its heavy Ixtdy, good color artd great drying strength, it is most economical for the Master Painter and Furniture Trade. Japan Drier A strong, economical drier.. Sherwin-Williams Paint Prepared--SWP SWP is manufactured! in liquid form ready to use for painting buildings, outside and inside. Mo better paint can be made for the purpose. It is betler thau hand-mixed l<iul: and Oil or inferior prepared paints, because it works easieit I 'j I j i : ; ; . ; , j ; ; j j "j j : ; j ; ; j j 0007-SWP--041126 0007-SWP-000124519  COLORS. PAINTS AND VARNISHES FOR THE MASTER PAINTER under the brush, covers more surface to the gallon, looks better, and through its economy in use. allows the painter to make more money on the job. The best pavni made and :mld today is prepared paint. This fact is being generally recognized in spile of the many handicaps under which prepared.paint has lalKired since-its inception.. Jiivcit now there are many inferior prepared paints ott the market which are made to sell cheaply, so that a person who wishes honest goods can only be sure of obtaining them by buying a paint which bean? the- name amt guarantee of a reputable maker, There arc many more poor prepared paints on the market than there are good ones. What is true of prepared paint is just as true of white lead, which has been looked upon in the past and is still looked upon by many painters as the best paim ing material to use. All while lead is not good. There is a great difference in various brands. Just as much trouble and as much dissatisfaction, and in fact as |KH>r result* are scuired from Inc use of poor white lead as there is from poor prepared paint. Adulterations in white lead, however, are difficult to detect miles* one is a chemist. Impure lead can spoil tlic best oil and cause much damage to the appearance and durability of the pamt film, just as a poor grade of 01! ui a prepared pamt will give it the Icndcncy to crack and peel away The painter has to (rust that his lead will be all right as well as his oil and to apply the mixture with the hope that no bad results will ensue. By using a good pre pared paint such as SWP he can be absolutely free from uncertainly and be sure that the job which'he is doing will be satisfactory in every way. For the benefit of the painter who prefers white lead, we would recommend the use of O D V Lead dc'-cribed in the first part of this book. It is guaranteed strictly pure. i The h st j ipui l | nuit ndr | nnm failure's i* the ruli it Hi- proper *clc ti i >f dil in be t r.i in t *n I- 11 h i pu c i I ite le I, pine linked.oil, aim md l irpcrr nc md l i* i^-ii in llrnuipl: lining aid grinding o* these iugi di n - nit i , pi i hi i di ill \> i` h i mfor r;r Mii|r to ll<* c xTCtness ofith- h* i in i d Ihcp'rf imu t iii*Im ler frr t u m xiig 'md grinding oiv - 11'* I i" o. pe*irl. | i,r i - 11*in t ill' iiigre'i'ii's re g-cunJ c aich a degree nf (7*n i ns - id in n ll i i , I i\ i >i ill 11 il ll (In j a uf wdiu h is thus mad vili eo r nic 'iiri-^e *n' ill ' r I n. rcr an I bc'li bo~CH e of the faci that rue i i ii' ft in ir i-uil f.i id* *' *h r on Hie iui fice n 1 pnents a smc-H| ``olid fr^nl to ill- ivotlT l li* r<.MilL> r mi tnm ni *d iz-cause, owing l i Us gn Ur ipira I nj (,i j 'v r r df n i! v ill yit f fiber tb.* i un equal amc/i nt oi otl r paml Ad h Lh"c| n( ire one** dr* t'w pr-cti^-l painter will d i *\'dl lo ci miner j c-" h-*rul1 h u m ds or ure odi^- p^In4, ~n hisijobs. I he illt m in A illrni Oj i Imu ii .1-1 ig m-pirt*" p b.t fo i irlyiforty year ft h s i*r;s be u u upol !j uun'iii t n * Hit trer prmt tin t it is pos ibb* to mil* 7> hne jliw 1h .Ik t Hu1 to* ner p-int ***11* l^tf'iand tliai' it I*. u db i-mes p-lic t> i iAc f \' P du>r upiif, p funu die practical mai s , milt (i w w- Tin- linmi >- 6i i, t! **t n t nt m,M`* pro f** ih**t we are light in lidding lo ucn c Hi*f I h i w * e cmM | ibl| have re. d erkour pre cut stcr**** sf SAl* I "i r* pi r, 'nem oti-h *<m V.e believe stro igly in pvd uuilttv Tt j - tin* m*. prinripbn v lu It * hstng ur&ssful businr* cm In* budl j Im s t < ss t if 11 iir bumi s of riwk'Hg p^mt-pas it is i th- punt-r's bu-inerr* rT i rndin,* r r*' lei ei v.-rb * vt lo, th^. imore work pi g t If sr>tt pm I ii ti * In i * d b* , urt-d hr imii1". to you the: ne \eir tn nave >o i r**1 * hi' baru or rth**r 1 m' Jinr- hich he m^yi iown. Your oi - sure * i t*il c i -n . e tint i ur orilv nop* rf 'dinning and holding your supportMis to give you i paint r-uen as SWF tnar will furnish ynur customers general satisfaction* B2S1 Oin IMS 0007-SWP-041127 0007-SWP-000124520 u. COLORS, PAINTS AND VARNISHES FOR THE MASTER PAINTER yellow?, cic. I lencc we are provided with dry stocks that wc know are of best qualuy ami \Ujmuglity, reliable. We nUr employ a large stall' of chemists; ami of every batch of lead and zinc, every tank of linseed oil. every barrel; of turpentine, two samples are taken, f >ne f these goes1 to the chemical laltoratorv* where it is Carefully examined for its chemical properties The other goes to tlie testing rooms, where it ts tester! for it' working mid drying qualifies. color, etc. This is adhered tWabsolutcly in all our factories, not as a matter of form, hut as an additional safeguard to our high quality. We also manufacture our nun Old Dutch Process Lead. The reason for making-our own lead is not'only tine to the fact that our consumption of carbonate of lead i'*.very targe, but to the fact, as we make, sell and distribute a com plete .line of paint and varnish products \vc fed that it is decidedly to our best interest to furnish the trade with a .strictly pure grade of White Lead, Our Stack Mouse, where we make 0 D P Lead is 213 feet long. 84 feet wide and coniams lft stacks, with provision for adding any'number of new stacks froni' hme to rime as Ihe,growth of the business may require. Each stack has a capacity of 10,1300 pots, each pot holding about 25 pounds of lead. The Mill Ihiililmg in our plant is 150 feet long, "5 feet wide and five stories high, and con tain? grinding machines, casting la'tfles, buckle casting machines, etc. In making our U D1 P Lead we use only (he best double refined, desilverized pig lead. This is shipped us in car lots and samples are taken and tested from each car before the lead ts corroded. By this thorough method of checking the raw product ithat goes into our White Lead and by careful and up-to-date means of manufacture, we are able to produce a lead which we know will be aboIute`y satisfactory in every particular ami one which will meet exartly the guarantee shown on every package of Old Dutch Process Lead which we manufacture, and which is: "This package is warranted > in iconlain nothing but Strictly Pure While Lead, ground in Strictly Pure Linseed ( hi. and we will pay one ounce of gold for every ounce of adulteration that it urn he fntmdfo contain.'* All'.the processes of 0 D P Lead maimfnclure arc supervised by men who have had years of experience in the lead business. Ottr ODP Lcfid Container: O007-SWP-04H28 0007-SWP-000124521 I 21 COLORS, FAINTS. AND VARNISHES FOR THE MASTER FAINTER S-W Old Dutch Process White Lead UR Q D P White Lead is made from the best double refiner!, desilver O ized pig lead, manufactured by the Old Dutch Process, which, although slower than other processes, gives the lead a seasoning and aging which cannot he obtained in any other way. It is ground in S-W Strictly Pure Linseed Oil and contains all the okLfaslnoned good qualities necessary for use as a base with tinting colors, lls purity is guaranteed on the package. Put up in I2pa 25, 50 and 100-lb* kegs. i i Sherwin-Williams Colors ONTROLLING, as we do, every accessory of color making--manufactur C ing our own dry colors, oils and driers and possessing expert knowledge as to what constitutes the highest standard of quality--we are m position to produce colors of exceptional merit that can always he depended upon for good work. S-W First Quality Oil Colors--Paste Finely Ground in Pure Linseed OiL HERWIN-WILLIAMS First Quality Oil Colors being mainly for the pro- S (faction of tints and shades for the painter's use, it is important that the colors should be of uniform strength, shade, purity, fineness and true to name. * It has been our endeavor for over 40 years to maintain as nearly an abso lute standard as possible in these i respects- We are exceedingly careful in the selection and purchase of the necessary rawmaterials, besides we pay more than ordinary attention to the fine grinding of this line so that the colors will assimilate thoroughly with White. On account of the character of our grinding, etc., our colors will be found to break lip and assimilate more qiiickly with other pigments than the usual run of oil colors sold. Our line includes all the standard tinting colors. They may be divided roughly into two general classes, one containing the Blacks, Blues, Greens, Ver milions,. Chrome Yellows and Tuscan Red, ail of which are manufactured. The other class includes what arc known as earth colors, such as Umbers, Siennas, Vandyke Brown, Indian Red arid Yellow Ochre--these are found in the natural state in various locations and in a very widely varying quality. Sherwin-WiMianis 1st Quality Oil Colors represent the best we are able to make. Painters wire use tinting colors with White Lead as a base will find that the Sherwin-Williams Old Dutch Process White Lead has all the old-fashioned good qualities necessary. Our Old Dutch Process Lead is free from acid and is ground in the best and purest linseed oil. It is corroded in our own lead p!antr ground in our own mills in linseed oil of our own manufacture, and will be found satisfactory in every particular in connection with our tinting colors. i ' 0007-SWP-041129 ,1 0007-SWP-0G0124522 28 COLORS. PAINTS AND VARNISHES FOR THE MASTER PAINTER S-W Enamekstic--Liquid NAAtELASTIC is a line of high rjuality white enamels for use in interior E and exterior finishing. As while enamel is in reality a white color in varnish, tire two prime materials required in making it are a very white and opaque pigment and a varnish a$ nearly colorless as possible. These must he prepared in such a. way as tb secure best working, flowing and drying quali ties. giving the that stays permanently white without any tendency to crack, mar readily or perish. All of these details have been carefully watched by its in mamiradhtring Enamelastie. It is easy working, with splendid, flowing qualities, lias great opacity or covering power, is firm vet very elastic drying, producing % pure, clean-toned white that holds its color and makes a full, rich finish. In sh^rt, it represents the very highest quality Enamel possible to secure from a comhinaton of choice raw niaierials and uuequ.ilcd tadhttes for manufacture of high grade paint and varnish products- This line includes five distinct finishes: Enamelastic--Liquid--Exterior This ik a pure white enamel of extremely easy working and flowing quali ties. designed especially for use on high class decorative work, entranceways, store fronts, yachts vehicles, ek. It dries dust free irt ten or twelve hours and hard enough for re-coating in four days. It has the greatest durability under outside exposure. Owing to its elasticity; it cannot be rubbed until bone dry. Enamefastic--Interior--Pure White Far Glass Finishing The same in general character as Euamelastic, Exterior. It is intended practically for finest grades of interior work, where it is desired to leave the sin-face in a dull gloss q t lightly nitohnil finish. Dries dust free in ten to twelve hours, hard in two days and may; he lightly rubbed in five or six days. Enamelastic--Hard Drying Interior--Pure White Far Rubbing and Polishing Tins is an intensely white enamel, possessing splendid body, fine working and flowing qualities, and which remains permanently white. It is adapted for use on fine interior work which is intended to be finished in either a rubbed or polished effect. Dries dust free in three hours, hard in twentv-four hours. Can be rubbed in three days and safely polished the day following. ILnamelas tic--Hard Drying Exterior--Pure White Far Rubbing end Pslishing This is the same as Hard Drying .Interior, except that it is what is generally termed a bluish while--designed especially to mdet the demands of those who prefer it in preference to an absolutely pure white. Enamefartic--Dull Pinith Interior--Pure White Produces a nibbed effect without the necessity of rubbing. It is full bodied, works very freely, flows out perfectly arid dries quickly with a hard, rich, flat finish. It is pure white and is intended especially for use as a last or finishing coat over Sherwin-Williams Fl^t-innc White 0 S-W O D P White Lead. It sltould be applied with a gopd fitch brush. Pu up in quarts and gallons. 0007-SWP-041130 0007-SWP-000124523 interior olor in * white must qualivithout e been orking. rm vet nr an< I Zramel qualed .is line quali;ways, rs and under ry. ended e thtf welve rk-mg } L-r ed or who lied, fiat hing cad. COLORS, FAINTS AND VARNISHES FOR THE MASTER FAINTER 29 Enamel Undercoatings In building up the undercoats for White Enamel work there is one important factor that predominates, and that is ihe matter of thoroughly covering and obscuring the original surface with, the least number of coats and the minimum amount of labor. While there is a difference of opinion among practical painters relative to the best means of preparing the ground work for enamels, ir is prerty generally known that the majority of them prefer White Lead in oil. We believe that White Lead in oil is well adapted for the priming or initial coats particularly. For the intermediate cojats there is quite a diversity of opinion among painters and decorators, same preferring to use Lead clear through, simply manipulating it differently with respect to thinning for the various coats, while others are strongly m favor and practice the idea of combining a certain amount or zinc with the Lead, gradually increasing the percentage of zinc as they approach the final undercoat over which the enamel is to be applied. For this intermediate work we recommend 5-W Rut-tone White, a product which is being largely used to-day by a number of painters throughout the country for that purpose with the best of satisfaction. S-W Flat-tone White is put up in both paste and liquid form and can l>c successfully Used throughout in building up the undercoats over which the enamel is to )>e applied. We, will not attempt here to outline any specific directions; for thinning our Rat-tone White which is put up in paste form, because we believe the question of reduction of those goods is a matter which should be left very largely to the good judgment of the pradical painter. S-W Enameloid--Liquid SPLENDID varnish paint for use on inside walls, ceilings and wood A work where a high gloss paint is demandeiL k is a moderate priced yet high quality that insures satisfaction when properly applied. Easy of application, it does not drag under the brush,' covers well and is economical. Can be cleaned with soap ami water without injury'. Comes in 19 shades and white. Put up In ft pt, l/i pL, pint, quart, y\ gal. and gallon cans. Six of the more popular shades in the line arc shown on tlie insert at the back of this book. S-W Bath Enamel--Liquid HE best Bath Enamel that can be made. Ground in special liquids which Tproduce a porcelain-like surface that will successfully withstand the effects of hot and cold water, ft is tough and tenacious and will not chip or flake, ft is also very durable and :jfrequeue fepdiqting is unnecessary a* in ibe use of cheaper enamels on the market. Baity, Emmie! is not a cheap, low-priced ariicle. but the highest quality and inost satisfactory and economical one made. Comes in Porcelain and Ground Put up in >4 pts.. pts., qts. and gals. S-W Enamel--Liquid NAMEL differs from paint in hardness and gloss, which is obtained E through the use of zinc white and varnish In addition to materials found in ordinary linseed oil paint. S-W Enamel prodaces the much desired enamel finish on woodwork and walk at a great saving of time, labor, number of coats and cost of material over old methods. It also brings enamel finishing within the reach of persons of moderate means.; It is especially suited for use on bedsteads, desks, tables, chairs, etc Comes in 14 good shades and ground. Put up in *4 and *4 pts., pts,, qtsi, % gals; ami gallons. 0007-SWP-041131 0007-SWP-000124524 30 COLORS, PAINTS AND VARNISHES FOR THE MASTER PAINTER S-YV Flat-tone--Liquid and Paste LAT-TONE ? a specially for the artistic decoration of interior walls, Fceilings and woodwork. It is the only entirely satisfactory finish which combines: soft, velvety, flat cifcels and richness, and depth of tone. It produces a satisfactory surface which can be refinished at any time, and is especially adapted for lire as a ground coat under enamels and glaze colors--the highest type of decoration. Easy to apply, it does not streak when pot on with a wide wall or: kalsoiniiie brush, and is very durable. It permits of repeated washing ami cleaning without injury. In addition to a large covering capacity secured through l)ie extreme fineness in grinding. Flat-tone is always uniform in color. K comes in 23 shade-. 19 of which are put up in liquid and paste form, while the remainder are put op m paste form only. Work fs now under way towards putlmg out all of lie FUt-tone shades in iiciuftl form, and we c>q>cct to do this very shortly. Fbtrtone is ecoppppeat, to use. ou-mg to the variety of shades provided. It is a iu'y;b grade product iim every way'and it is not like the cheap kalsomine finishes on Me market to flay, \\lnrii mm at the umc result, hut which are really only satisfactory for cheaper work, Flat-tone has been made to meet the particular requirements oil fhfe higher class work, and produces a finishing effect for superior to any materials I crctoiorr offered. Unlike oil paints. Flat-lone isi \ery finely ground in high grade Japan liquid, is uniform in colors has easy working and good flowing qualities, splendid cover ing capacity, andrrlocs not require suppling to rn.sure a'uniform finish. Flat-tone lias been used with splendid results on a number of ibe largest buildings in the country and is a wall fimdi which is worthy of the confidence of every pa liter* Sixteen of the colors in this line arc shown on the insert at thebacicofthiisbook. Directions for Use of Fiat-tone hiquid First Coat--- Flat-tone Mixing Sue mixed equal parts with Flat-tone Liquid. H n more economical job: is desired Wail Size .may be used instead of Flat-tone Mixing Size. Where it isidcsired Louise- O ID P Lead as an nndercoating Flattone Mtxmg Size may lie mixed equal parts with lead and oil that has been made up to a brushijujj consistency. Second Coat--Flat-tone Liquid as it comes from the can. or if this seems to be a trifle too heavy, thin with a small amount of pure spirits of turpentine. It will be fodfid! that! this rtietfiod will1 give very satisfactory results for two-coat work, although wealways recommend three-coat work. Third Coal--Same as j>c<:nnl coat. Directions for Use of FIat-tone Paste First Coat--Flat-tone Fane mixed with enough Flat-tone Mixing Size to make it of a briiiliing cohsisifency. ,fj lead and oil is to be used for {lie founda tion com, the O D P L^liLshtniM be reduced to a brushing consistency by addition of Fiat-tone Mixing Size. Second Coat^Flat-tonc ;J?a?te reduced to a brushing consistency iviih a mixture of one pari I?a\v Linseed1 Oil to three parts turpentine. Third Coat--Pasic Flal:-touc reduced , to a brushing consistency with Uirpcnttue. q ] f C 0007-SWP-041132 0007-SWP-000124525