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What is National Roofing Week? ational Roofing Week isthe annual celebration of roofing. Take advantage of ARMA's effort to build sales in your own ItS a chance for the entire industry -- contractors, market. Contractors can design advertising campaigns for both Nretailers, distributors, manufacturers, and associations their steep and low-slope rooling business using the National -- to showcase the $10-bi!lion roofing industry and Roofing Week logo and ad materials. Building material retailers r^i spotlight individual businesses.ltS a call to all roolicnagn time special offers during the week. Many roofing manufac professionals to get people thinking about roofing, to convinctuerers stage special events and promotions in conjunction with it. sromoafilnl,ginadnedpthgeonosdoeedwnrthobooufuisnsignuepasrllsayectstaicktoeestri.eoAoinnfidnwgiittshfoaarngnroaaptnioptenodartluopnfrtiohtymefooimtriopno.rtanceLooobfcsaelrvcaonnctreasctoofrsNaatniodndael aRleorosfinpgetWitioenekth. Teihremraeysourltss:fomr aoyffoicrisalof Los Angeles, Atlanta, New Orleans, Indianapolis and many other Conceived by the Asphalt Roofing Manufacturers Association cities issued proclamations. (ARMA), National Roofing Week features an intensive national media campaign generating news and feature coverage of the roofing industry in newspapers, on radio and television, and in consumer and trade magazines. As in the past, ARMA will provide a variety of promotional tools and ideas for the industry to employ in publicizing the national campaign. Below are suggestions for how you can take advantage of National Roofing Week. ARMA is offering free promotion kits featuring posters, buttons, advertising and editorial materials and envelope stuDers. As official spokesperson for National Roofing Week once again, former Miss America Terry Meeuwsen will be publicizing the campaign with television and radio appearances Now in its third year. National Roofing Week involves all sectors in major markets. of the roofing industry, including many allied associations that support the promotion through their memberships National Roofing Week will be celebrated May 7 to 15,1988. Start planning your campaign now and take advantage ol a once-a- year opportunity to increase your sales. How to Participate: A number of professionals have a stake (n the roofing industry. Each group can develop specialized programs that will allow them to get the most out of National Roofing Week. Roofing ContractorsResidential: Roofing contractors specializing in steep rooling can sponsor a variety of programs. Some include: The use of envelope stuffers to promote your own company and National Rooling Week; Special advertisements using the National Roofing Week artwork; Donating the roofing materials for repairing or reroofing an historic or community building; Offering homeowners an incentive on any roofing contract signed during National Roofing Week; Beginning an educational program to convince builders to specify top-of-the-Iine shingles as an amenity; Petitioning local officials to declare May 7*15 as National Roofing Week; K Stamping all invoices, checks and literature ^Support National Rooling Week." Roofing ContractorsCommercial Industrial: Contractorswho specialize in low-slope roofing can sponsor a number of programs: M Host an open house for focal architects to introduce them to your company; Use the National Roofing Week artwork in your advertisements; Offer local school boards and other building owners free roof inspections; Work with the local press to develop special articles on roofing and your company; Prepare a data sheet of maintenance tips and send it to the maintenance directors of local commercial and industrial buifdings. Include National Roofing Week material and the capabilities of your own company. Retailers: Retailers reach large numbers of consumers with their ad\ ing and in-store promotions. Use the time around Nattorral Roofing Week to promote roofing: incorporate National Roofing Week artwork in your store advertisements; ( literature on roofing as part of your product displays; Sponsor do-it-yourself clinics: St Hang National Roofing Week posters in your store and ask personnel to wear National Roofing Week buttons; Peg your May home improvement promotion to roofing and National Roofing Week; RtRnni?9' National Roofing Week draws all members of the roofing community togeiher tor a short time each year. The success of the promotion depends on how well all segments of the industry work together. Material manufacturers that are members of ARMA plan a number of promotions on their arm. This is an excellent opportunity for contractors and retailers to tie-in with these nationwide promotion programs. ARMA will make available Proclamations: Local government officials sometimes have the authority to issue official proclamations. You can request your local government to issue such a proclamation for National Roofing Week. h rudlcldj DllUUIId) Ulyv 9IIC6V9) Editorial material, Envelope stuffers Below are two model proclamations you can suggest to of in your area. (C6 Be it known that the Mayor oof. fhas (his day proclaimedMay 7-15,1988 to be Nations!Roofing Week ` se city of------------------------ 55 Mayor's slgno*..j Official seal 66 in recognition ofthe contribution roofing companies and roofing-related businesses make to the economic and civic well being of_______________ /.do hereby declare May 7-15 1988 as National Roofing Week in Get started on your National Roofing Week promotion by ordering a FREE promotion kit from ARMA. Asphalt Roofing Manufacturers Association c/o Sumner Rider & Associates, Inc. 355 Lexington Avenue, New York, N.Y. 10017 NAMETTITLE COMPANY AOOflESS ctTY/swre/zip i____ AREA CODE TELEPHONE IELPYOURPROFITSGOTHROUGHTHEROOF! ^ Use this camera ready artwork in your local advertising. 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