Document qaaa3jXkQGpdGz379o2ZbpZe5

George Edwards' Scrapbook "^ CLOGGED LINES LUCE THESE frriNG YOUR WATER SUPPLY? Over PA Miles of Buried Water Line lemwally Cleaned IN PLACE by Dowell Service Said H A Winne, VP of Engineering for G E el diamond, jubilee of Core lnt of Tech, "In a large power plant, coat of equipment per electrical kilowatt capacity is $75 to $100. Corresponding atomic piie coate in 1950 were $10,000. In \9S2 estimate for first nuclear-powered submarine was $1,400. Figures for land-type plants might be lower, around $500 to $600. This is above $100 goal, but encour aging part is cost is dropping-so rapidly." Here's a classified ad from a Virginia newspaper that reader John Corrie^sends in: ' Wonted, Engineer--first claso No experience required. At you might expect, Mr Corrie it upset because he holds both American and Briiijh licenses. They took plenty of experience and even some book learning. Now he wonders if the effort has been worth while. IPhat do you readerj think? Suecaa* or failure in business is caused more by men* let attitude even than by mental capacities- --Wautrh Dtu. Scott Recently I heard W S Pellrni, of National Re search Lob, Washington, D. C., give -a talk at Notre Dame in South Bend, He talked on welding fail ures. "Of 5000 welded ships built during the war, about 1000 had fractures of some kind. And of these, about 200 developed major crocks. This isn't a bad record when we suddenly mass-produce with a radically new technique. Yes, ond with Tom, Dick and Harry--and Pauline welding with electrodes." '7 won't argue whether industry does a swell job of welding," mused George Keeler, my consulting engineer friend. "But where's the romance in struc tural steel work today when you-cant watch o guy toss a red-hot rivet up in the air and see another guy perched up on a girder catch it th his bucket.** This old photo from my family album bringi. many happy memories. And the model T Ford! fared here has an important lesson for all enguJt From 1909 to 1928 Henry Ford built 15 mill these goi buggies. .His mass production mi dropped prices from $900 to only $350 a cars almost everyone could own a "tin luxy". But l still oisU plants where mass prodi methods started by Ford 50 years ago evldt haven't been heard of. M|f you can't gel along with a lew people it miyi their fault. If you can't get sloag with many. It's ami your own fault"--Pint. Swain, from his "New Proverb ~ Young Engineer*." When my friend Julian Doone, sales promotioi manager of Power, sent me his new Industrial djjj vertising Handbook, 1 got some inside Informtlii on how well a well-written ad is read as comput will) editorial material in the same magazine. Hi ore results of one readership survey: "In a study by Advertising Research Foundatii ods of US Industrial Chemicals were given a *re*j some' rating of 78 percent (nearly double next rant ing od)--more than the most popular editorial f lure. Readership of ads has steadily increased--Itf year they averaged 7S0 inquiries per insertioh-j I've been reading ads in technical magasines my life ond know fhu firm gives enough tei information to interest the right readers, instead telling in general terms how "goodor how "d cient," or how "modern," their product is. IFu^j some ad men would learn that we busy en^ expect to LEARN something when we read an ad. ' POWER AUOUST II . [don't have to dig up water lines in order to clean them! <the cose of a major railroad that had over 8600 feet [ water lines, ranging from 2 to 12 inches in dUm- Be capacity of these lines hod been greatly reduced caie deposits. Dowell Service used liquid solvents to tJJ'ibc lines, inplace, during a period of only six doys minimum interruption in service, jll' Service offers fast, effective chemical cleaning of Ighges of all kinds--woter lines, disposal lines and gguet lines. And, whether these lines are underground OjjOYe, indoors or out, no digging or dismantling is jjjgpry. Dowell solvents are designed to dissolve the gujuulalcd deposits, and are introduced through regular ujn&ttons. Because they are liquid, Dowell solvents wherever steam or water can flow, cleaning places inaccessible by other methods--angles, curves, valves, complicated surfaces and hook-ups. Experienced Dowell engineers do the job using Dowelljesigncd truck-mounted pumps, mixers and control equipment. Many other types of equipment can also be cleaned chemically by Dowell. If you havn boilers, condensers, evaporators, bubble towers, water wells or other operating equipment where deposits are reducing capacity, let Dowell Service save you time and money in maintenance cleaning! FIND OUT ABOUT CHEMICAL CLEANING! There are many places in your plant where Dowell Service con clean equipment faster and better than out-dated mechanical methods. Call your nearest Dowell office for a fact-filled book. Or write direct to Tulsa, H-23. M)owell Service li.Qver 100 Offices fo Serve You wifh Chemical Cleaning for: Mtri CendanMn Heat Exchangers Coding Systems PlpaUnei Piping Systems GaiWathers Process Towers Notes* Equipment Cvoporatott filtei Bods Tanks Chemical Services for Oil, Gas ond Water Wells DOWELL INCORPORATED TuIbo 1, Oklahoma AUOUST 1953