Document qGaJEMj7M9Orz1nxd5x577zM
Proof from Mar$cha!k & Pratt, Inc., 369 Lexington Ave., New York **
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SELL -yPSEesUMJmSM
2!25. so, loo Jl
of making pure white-lead paint.
Dufph Boy Soft Paste offers all;,
the .beaufifying.and protecting ipropel^l^fhat. have made the
Dutch Boy name-mean high paint
quality. And, in Dutch Boy Soft;
our ;^aia<:'-custom}5^i,the
Paste,.paint users'get added value v in ease of mixing convenience
advantage of4if;^jpeed mixing" by selling them Dufch Boy Soft Paste --the easy-to-tbin. white-lead.
' of preparation; 8 out of 10 painters use Dutch
. Boy because it protects their rep-
Dutch Boy `Soft/Paste ;;makes.. < Mutations for good work...because
pure white-lead qjaipt in a jiffy-- ' . it. gives a long-life paint that does
at the rate of a gallon a minute. It ^ not ciack or scale--paint that lias
comes already ^broken up"--pours
the advantage of wearing down
from the keg. A quick-thinningand,
evenly and smoothly, by gradual
it's ready for use. That's how e;
chalking, leaving a perfect sur-
is--this speedy, new-day me
N AT I O IS AJL
AVKCOM PAN Y
New Yorkjlll Broadw^yBii
6 Oa&Street; Chicago, 900 W. 18tlT.Street;
Cincinnati, 659 FreemaaAvdnui ^yeland, 820 TV. SuperiorAvenue; St. Louis,
722 Chestnut Street; San-Francisc*^2240 24th Street; Boston;National-Boston
Lead Co., 800 Albany Street; PLttsl>L;rgh* National Lead &,Oil>Co. oPPa., 816
Fourth Avenue; Philadelphia, John T. Lewis & Bros.'Co., Widener Building.
KD-_b9--Amer. Paint & Oil Dealer--Jan.-and July, 1931
Hardware Age, Feb. 26 and'Oct.,22 Hardware Retailer, Jan. aqd;NoV. Western Paint Review, Jan.: And-July.;;-T_ Building Supply News, Jan./and:'^uly--V;.:V
N 27976
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DUTCH BOY guwr T JS-STE
Te l l your customers they can producepaintwith Dutch Boy Soft Taste at the rate of a gallon a minute. Sell them "speed mixing9* with. Butch Boy.
Stir it! Pour it! Thin it! That's all there' is to "speed mixing" with Soft Paste. Just a few minutes of easy work and your customer has pure white-lead paint--paint unexcelled in brushing, hiding and lasting qualities.
8 out of 10 painters use Dutch Boy to get the beautiful, long-wearing paint jobs house owners deinand. 8 out of 10 painters use Dutch
"fcf U;iy..; ip 'jiroif.-tv.riieir . reputatxons for quality worE^S^nt of .TO painters use Dutch Boy to make paint that-doesn't crack or scale...print that has the advantage ofwearing down smoothly by gradual chalking,- leaving a perfect surface for repainting.^.
Dutch Boy Soft Paste was designed for "speed miring." It is pure lead-in-oil--the same excel lent paint material your,customers have always used. ..but now in quick-mixing form.
Sold in 12!% 25, 50 and 100 lb. kegs--the same as Dutch Boy heavy paste white-lead.
*SC'
NATION). LEAD COMPOT JWY.wi, 111 Bre^vavi^BnffiJcJYltioik'SL--Ct'icago, 900 Wert 18tfa St.---Cmcinneti, 659 Fzeesiaii Avenue-- Cleveland. 020 Went Superior Aveane^-Sc.'.Laaiv 722 Cbewnnt; St.--Sen , Freiicisee,-.2240-24tWi'St--Boston, National-Barton LeJd Co,, 800 Alberij-'StJ^-iHtwbtirgh, IVaiionel `Ijead & OB Go. of PO., 316 Fourth Avenue-- ' Philadelphia, John T. lewis & Bros, Co., Widener Bldg.
KD-270---American Paint Oil Dealer--Feb. _Aug. 1931( ..
> -fWestem Pant Review--March v 1 i
r
Hardware Age--March fe 0 NovemberT26^* '
Hardware Retailer--March . Building:-Supply News--February August
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N 27976.01
>00-NU-000014193
Se l l
ELL your paint customers abouL
T"speed mixing" withDutch. B<
-- a quick, easy way to make pile white-lead paint. TelL them, about Dutch Boy Soft Paste--the easy-l ' thin whitedead.
Stir ill Poiir it! Thin it! That's all there is to "speed mixing" with Soft Paste. From white-lead to paint at. the rate ofa gallon of paint a mintit' . 'No"hreakingup"I Justafewnrinut of easy mixing to make pure whiter lead paint that tints evenly, hides perfectly and brushes, Smoothly, ,
8 painters in every 10 use Dutch Boy White-Lead.; Here's Why; Hr cause it safeguards their reputation for quality wprk. Because it gives beautiful, lotig-WOarihg;.paijnl';,jiijii!-. Because it makes a {)aiijCL|tha:l:dOes3ii;:t ; crack o r scale,... a |iaiivt lliut iiiw ili advantage of wearing down smooth ly by gradual chalking, leaving a perfect surface for repainting.
Get your paint customers to try Dutch Boy Soft Pasjte and "speed mixing" on the next painting job. They'll be glad * to learn how Soft Paste saves time and money.
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KD-271--Amer. Paint & Oil Dealer, March and Sept., 1831 Hardware Age, April, 23 Hardware. Retailer, April Western Paint Review, Mav
Building Supply News, March and Sept.
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13
W;v Get your paint customer? to tryputch Boy Soft1Baste aid " speed mixing''rnnylie next ^j^'f^ain'ting job. It will mean. saving?:for -t|iem...and satisfied, "repeat" customers for you. ^p8 "painters- in every ;10,use;put|ilfioyv.T^ey use jt because it protects their reputa-
ifr'kdl^&i^il^t'.makes paint that doesn't crack or
: of wearing down smoothly by
KD 379--American Paint & .Oil Dealer--April--October, 1931 Hardware Age-^-May 28 Hardware Retailer--May
Building Supply News--'April--October
N 27976.03
1
ID yoii ever notice how yburipaint customers
D "perk up": when you menti&ijl'i with Dutch Boy Sbft Paste^
time you discovered thfe descriptive phrase,
Here's what "speed mixing" mea^is:. Stir. Pour it.. ,Thin Lt-,.^thert i^aint! That'-s'
is to makidg pure -whii?lcad paint Boy Soft Paste. ]\o JJi^ea'king- up . of So& f^astfe/ cau/h^xe^uqei^Uifip^int minutes/What a sas3ti^>t)fdat>feWV[ of time!
And what paint Dutch Boy makes! It is pure white-
lead paint--the kind used hy 8 painters in every 10.
It protects their reputations for quality work. It
produces good looking, long-lasting jobs. It makes
paint that wears'down smoothly by gradual chalk ing, leavingayperfect-surface for repainting. Pure
-white;-
oesn\ crack or scale... doesn't
dentaD<J^>urhmg'arid`'scraping at repaint time.
- Talk "speed mixragfWto your paint customers.
"Cash in" on their^piSf#enoe for Dutch.Bey. Sold also in;/^e^^^^sfe form. 12Sc, 25 and
DUTCH BOY SOFT PASTE
N 27976.05
0000-NLI-000014197