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When, you are considering
paint , for your house---don't tie
foolcs'd by a `'low price" and
flowery promisee.
Lo vv Pr/ce
paint is "ct cap" ,palnt--made of
cheap or skirapy materials. II. tnay
SJxie/7 * like paint--and look 3ike
paint- But whenyou come to put
it your house, the excessive
cost ssliabLe tote iisagStr.
MAKF TH". FORMULA TEST
If you want proof fiat those `'cheap"
brands arc simply infetior paintr--just com
pare the formula ,witb SWP. The difference
in the Ingredtenc- v<riU amaze you. For
example, say you are buying Outside Gloss
White:
.
N`otc the tig percentage of Whifs Lead
Carhanata and. WT/iffe L&a.d Sulphate used
in fine old SWP Outside Gloss White. White
lead should be the basic ingredient of all
white point and right tints. It is to these
paints exactly what flour is to bread.
fScb how attuc.h '3t,ss of this basic ingredient isusfed h r thlljavjr^!g.e^^iNch(j6:ap>f white paih t-
Zisxc oxiV,3, auhjthei' costly pigment, is
the next enssenthsl ingredient- A Liberal
I>cTC'P.ritage c>f zinc: oxide combined with a
large amounit of white lead makes for a
balanced formula--rsuch as the formula of
SWP Outside Gloss White House Puu.t. It
assures a finish of superior wearing quality.
More than* !90%iOf the .pigment content of SWlf,:Obt^i^il^l^!ii;::W^iiii:|:i!ts'!fetiig.de Up of these
two important ingredients^---white
lead and zinc oxide.
In the majority of "cheap" white
paints you will find only 50% e?;
ie-ss.
:
It as the liberal quantity pf this
expensive basic material in every
____
can of 'SWP Outside Gloss White
1 that gives this fine old paint its
remarkable covering capacity.
In the darker colors like browns, and greens,
the "bairincecf li/ormtrla" of SWP is even
more important- Naturally, these dark::
colors can contain little, if any^ opaque white
pigment such ns white lead or zinc oxide.
Sherwin-Wilhams have the pick of the
world's colors. Sherwin-Williams Dry Color
Works produce practically everything except
the natural earth and mineral colors. That
is why SWP colors are so1 rich, so permanent
and so true to character.
''
Greater durability of the paint film on
your house Is, assured by SWP due to the use
cf a specially treated, pure lirsefd nil--made
in Sherwin-Williams1 own linseed oil plant. -ACI,:'. *' I.'* *
Fine old SWPy because it: is pure paint,
covers at least 44 per cent more 3urfa.ee per
gallon, gives w durable, beautiful film--and
usually lasts 2
times longer than the
average "cheap" paint.
It costs mbrei per gallon. .But hy tl\& job and by t h eryeariiia costs much: less than cheap,
low price, Inleiiinr1 paint. "Which would, you
in Liter have?
Do,it Aiiss the Important Information Inside -- DOOKt
Costs Less
on Your
House
Than Any
Other
Paint
Wfi
HOUSE PA1N1
you rather than how custis. Paint should h* protection you gee; the veara of weac. CoinpaT with SWI*-- they -may: same In the can ycr one 2 OOsq uarc feet smote.
SWP,House Pauvti-sxn xflctingcare from the fu terialb. It Is made on s fically balanced fornn cos ts:i more to make a 1 SWF than it does a pn'irtt but It costs you yimr house.
S-W Piilnt t'rorluecs i th world fivicr uiidc famous trjutc.ni
0007--SWP--041183
0007-SWP-000124576
For Best Results and Lowest Cost--Use
" c: r-n-. a p '
r X l f-7 Tt'"
\ ' ; ;4 5WP I* the feist paint money can buy --the best :
Point Isn't rh-Apsif n'l - Ir'u lJ w jit
1i pain! that cun h u t k Ii: ~ ihi mn nammlinl
money can buy -- it Tmurj fur 3Hc rich man only. H;r's "
i tor use -- guaranteed to tooU beater, hii tongc* i'ehe truth ahttut the lajgh cost-of "Cheep" Paint. '
: . *t * prr year ui acmlce than ftrjj pBint
1 mtuip. Here ni- the faces r
O SWP ea*mi 3 square : jm: frti tilf aui'lnrt, Coo '
] ; fGurtip*' '.Pflllnt ':cc-cr ."*> wcu.-rt ftsr
]'.[' roots Be brse.
'.i;i. :v
"'ig'glSQ t MM' '2S^8S^
^eeeeeBs
___ _
rveededsa finfslt the Jub.
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' P" aijiLi'ly'bttsiv'iJr.ilO
:;:; g* j. j V" |
r- !'/ ,: olirap piint-* Inn t<ra } "
\___' ...
' ' ..
' JlirS'per'yeRt. .
i
a
; Oi:he .Imuaej-nnJ that'o "Chrap'1 Paint Isn't dlcap B( ullf
1
_
i--* 5<V "" 0* V-
whets point Is important, I lt' ilia mote espentUc paint
, i~ -
"i...... .. .r'..,.... j,>, i-oj -.k>v .,-- . i WP * 1>4 OTl^er s j h.IJc mi In -w'ynttiney cmn hiiy~.n Ini cur* ifar Unf... . i, y ... * ,1 ,jj
.7 'I Wf
=+''' 2J-S tlniM e* cheap os ao- Wihiriui snly. li coals tiuoeniii 'll'/!!. ^fJ.
ceilpJ `'cheap" point fit J a half'limes sa much aSWP,
.. - ,.
' Tliere ifi'irtlll J2Q Kiuaie frrt of1''
'!^lh,ei'ChT60,paf>!t,'eiihi i$'^54v':it>b *his :
point ir. tHeSWPEBJl--
. . ;", hntr> bnyihJng Mr you os n point .Jaitjer''
'
' ,. ' {I IQaquore feet two cmmi
'
_gV!P--04H84
0007
Costs Les: on Your House Than An} Other Paint
HOUSE P
you rather tlia: costs. Paint -sh protection you | years of wear. with SWP- tin same in the can 1 oo sq u are feet 3
SWP House Pn esnctingcarc fro terials. It is rru fieaHy balanced costs more to SW? than it paint but it ca your "h-ouse-,
S-W Palnr'
0007-SWP-000124577
The Ladies' Home Journal for October, 7916 67
Your home is filled with Sherwin-Williams Finishes
Do you know why?
You cannot know whether the paint you buy is good ot bad until after you. have bought it rand paid to have it put on your house. Why not let the big paint buyers help you out?
`Hundreds of big manufacturers have proved that the SherwinWilliams1 Company has the knowl edge and then 1 facilities to produce a paint that exactly meets every condition.
Therefore when you buy
iMrr laeBfjgtsLJ I
Ih BIi
(Sherwin-Witlianu Paint Prepared)
you can know that its quality has been provedthat the most exact ing analyses, testa and comparisons have been made. You are sure of quality and the durability, coveringpower and fast colors that such quality guarantees. There are i3Q000 dealers selling SherwinWilliams Paints and Varnishes. If ithere is none conveniently near you. write us and we will see that you are supplied.
Write for n free copy of "The ABCof Home: Puntinc," tKe moit hlp(ui and practice! toc-k on painting ever written.
Sh er w in -Wil l iams
Pa in t s &- Va r n is h e s /4j \
Uw^NwYrt, >16'W~>32J ' 5*. Ofc~ mi
- B-l wU.t
, lMjPBiflilSjIgr J
0 0 0 7 -S W P -0 4 U 8 5
0007-SWP-000124578
