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What do you demand in the impression lead you buy? Is it smooth' ness? Then ask for Hoyt. Is it uniform thickness and softness? Then be sure it's Hoyt! Is it freedom from hard spots and other imperfec tions? Then use Hoyt Impression Lead.
Electrotypers long ago learned that it does not pay to overlook any ` detail that will help insure qualify work. Inferior materials may never be seen by the customer]. But the results are ... in the proofs! Pro tect your reputation for (jualily work by getting a quality molding mate rial -- Hoyt Impression Lead*
Other products of our manufacture for the printing crafts are elec-' trotype metal, tint plates, electro cases, metal guards, base plates, wire solder, crawl-proof sheet lead for lining tanks, linotype, monotype and stereotype metal. Regarding any of these, get in touch with our nearest office.
NATIONAL LEAD COMPANY
NEW YORK
CINCINNATI
N 28251
0000-NLI-000014638