Document ppOkO5mxZNbnke7KmDw7JVDB7

THE DUTCH BOY PAINTER A Sales Letter for Dealers NEXT to a personal call there is no more effective In short we recommend pure lead paint without sales producer than a friendly letter: a letter reservations as a safe, time-tested paint to use on which by its general tone, shows that the writer iysour house. genuinely interested in the reader. Such a letter, sent But that is only part of our story. We realire that to house-owners in a section where the Dutch Boy there are many details in connection with painting newspaper advertising is telling its white-lead painting that are not familiar to the average house-owner and story, is an especially effective tie-up with the campaign. it is our sincere wish that you permit us to act in the The letter, to establish the proper personal contact, should be sent on the dealer's business stationery and addressed to a specific individual. Care should be taken with the list. A mistake in the spelling of the prospect's name or a misdirected letter may irritate the recipient and ruin the effect of a perfectly good letter. There are many types of letters that might be used. Here is a suggestion: capacity of advisor on your painting problems. You will find us eager to assist you in any way possible. Too. in selecting your painting supplies, we can offer you an unusually complete stock from which to choose. We are confident that after you have visited our store and have experienced our personal assistance that you will conclude that for a real painting service our store leaves nothing to be desired. Dear Sir: I f you have read the Dutch Boy white-lead adver tising which has been running in the newspapers you Please consider this letter as a personal invitation to call on us at any time. Yours very truly, know where we stand on the subject of good paint. The Dutch Boy Painter also extends its service to We are fully in accord with the statements made for those dealers who are planning a special campaign in Dutch Boy white-lead and can cite many instances volving a series of sales letters. Additional letters where house-owners in our town have used this paint appropriate for such a campaign will be submitted material with highly satisfactory results. upon request. 112 ' -AK;'!',.--- . - WdlhnSiiTn THE DUTCH BOY PAINTER TIE-UP FEATURES PAINTING CONTRACT Cr?arj Pre?*nts ,a graphic picture of how the newspaper campaign and fall advertising features unite in creating more jobs for white-lead Sales helps for painters will be found on pages 114 to 119 indusive; dealer helps on pages 102 to 112 ^ b. Eli n