Document pmyLEGGGON4468RVVgE6rpMOj

Joseph Golding's new apartment at 255 West 88th Street, New York City. This new building has been decorated throughout with Dutch Boy white-lead and flatting oil by Cherkasky and Rubin. Every apartment filled before building is finished i(X.cr^i nn/TTTmMriico n-ttofc entity nTtvn nTi n 10 intovrnvc tt%nt OvvaCi i itvo t\j ti l /h u ^c lit- icuSli'ig tvc.i V i uuiu MONG New York City's many tone stippled effects, will harmonize A,, new apartment houses, none can with almost any type of interior fur boast of more attractive interiorsnishing. Thus costly redecorating to than the fourteen-story building re please fussy tenants, the problem of cently completed for Mr. Joseph every building-owner, was practically Golding at 255 West 88th Street. eliminated at the start. When this building was first planned, Mr. Golding stipulated that its interiors should be so attractively designed that select, discriminating people would want to make it their home. Mr. J. B. Cotier, the construc tion engineer, and Mr. S. Cherkasky, the decorator, worked out a decora tive treatment that not only satis- c~j ___ u.,4. __ apartment-seekers that the building " ............. ----to W-.W.W V..*. had completed their work. Perhaps the most noteworthy fea ture of this decorative treatmentone that will specially interest build ing-owners and managers--is its two fold economy. First, the wall finishes, in soft two- Secondly, by using paint made of Dutch Boy white-lead and flatting oil a beautiful flat finish was secured that is not only extremely durable but perfectly washable. It is not necessary to repaint so often if the interior finish can be cleaned with soap and water. Both Mr. Cotier and Mr. Cher- kailrv Are rmthiisiast-tr ohniit t-he re- SullS lucy Oulamcu witu j_/ulcli Boy combination. The latter tells us "Dutch Boy white-lead and flat ting oil makes an ideal paint for work of this kind, for it enables the painter to mix his paint to suit the job on hand. Nor is there any limit to color selection. It is the only paint I know of that will stand re peated washings over a period of years without cracking or losing its rich, silky finish." If you want to plan similar decora tive schemes that not only prove ef fective in securing the right tenants but are also sensibly economical, write to our Department of Decora tion. This Department has made a prac tical study of building problems, and places a wealth of experience at your command. The service includes the preparation of color charts, mixing formulas, paint specifications and color sketches which snow the colors q---c--------... ,t h 11 1 nnV rwtn. fWV4i4aWJW4S. *A4.1ll* service costs you is the time it takes to write a letter. NATIONAL LEAD COMPANY New York. Ill Broadway; Boiton, 131 State Street: Buffalo, 118 Oak Street; Chicago, 900 West 18th Street; Cindonati, 839 Freeman Avenue; Cleveland. 830 West Superior Avenue; St Loud, 733 Cbeatnut Street; San Franciaeo, 483 California Street: Pittiburgh, National Lead k Oil Co. of Pa.. 318 Fourth Avenue: Philadelphia, John T. Lei* k Bro*. Company. 437 Cbeitnut Street