Document peYvNDr4zD22BxbBBgdXypg4j

Exclusive "Electro-Chemical Control" Makes Anaconda White Lead FINER AND SMOOTHER!99 The paint films shown above were prepared by dropping palnc on rapidly whirl* ing glass places, thus retaining a very thin film which outlines granular particles. As shown, ordinary lead paints are sandy in comparison with ANACONDA. Patented Process Permits Over 80 Separate Checks Daily for Purity, Whiteness and Uniformity... Here is a white lead unequalled not only thus excluding the impurities found in for fineness and smoothness but also ordinary white lead. for whiteness, purity and uniformity. Second--the process is rigidly con Only Anaconda can give you a white trolled through every step of manu lead of this quality, for only Anaconda facture. Over eighty physical, mechanical has Electro-Chemical Control -- the and chemical tests are made daily to en famous patented Electrolytic Process sure perfect uniformity...The result is an with these two exclusive advantages:-- exceptional white lead which cannot fail First--the patented electrolytic cells to produce paincs which are brilliantly used in the process refine the metallic white, smooth textured and opaque-- lead as they convert it into white lead, and, at the same time extremely durable. - oe INTERNATIONAL SMELTING AND REFINING COMPANY PIGMENT DIVISION EAST CHICAGO, IND. use Anacq "Fnm mint to tonsumrr" includes mining, concentrating the ore. smelting, refining, and Electrolytic Precipitation. Thus Ana* iionda isabie to control quality and uni/orntuy. PUREST COMMERCIAL WHITE LEAD MADE--YET COSTS NO MORE 38406. THIS ADVERTISEMENT APPEARS IN NATIONAL PAINTERS MAGAZINE. CIRCULATION 55,776. ISSUE OF MARCH. 1938. 2140. PNYC00000068 N10029