Document pZaLB7GQ9M00KqRwGXbEXv7E
LIA1519 6
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FI Lead Industries Association, Inc........-BSs
M2 Uadtoofl Avenue Nn Vcrt.RY. 1001? Telephone: (111] l?HM
......
January 29, 197%
SUBJECT I THE LEAD MATRIX YIARLT REPORTS
TO: MEMBERS CT THE LEAD DOU8TKIES ASSOCIATION, HC.
Attached Is a ruoury of General Distribution and Television Reports of The lead Matrix froa 1966 through 1973* The flla la distributed by both Atsoclation-Sterllng Ellas and the Bureau of Mines. Audiences have covered a vide apectrua - Industrial flrae, goreruaent agencies, professional clubs, colleges, high schools, lire TV and aotlon pictures. The cuaulatlre total audience for General Distribution and Televisloo Is over 26,600,000 persons.
Very truly yours,
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R. Assail
Manager of Association Services
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LIA15197
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- THE LEAD MATRIX "l6cn - Swain*. - Bound"- Color
-
GENERAL DISTRIBUTICW SUMMARY BY ASSOCIATIOX-STmiHO FIUC
Industry, Gov't.
>1 Profe** ionals
5o. txf
Tear Print* Bookings Shoving* Audience
1555 Bo- 201 262 7,625
1967 80 1968 117
. 1969 105 1970 96 1971 76
151 203 272 196
115
186 5,553 255 7,330
310 7,389 380 15,539 357 2**, 822
1972 92
206
235
rM1973 76
TOTAL
36L ,2l^S
19,315 22,108
I55TH75
Colleges, School* & Club*
Booking* Shewing* Audience
1,165 ' 1.V65
138,265
1,335 2,269 125,318
1,663 1,620
2,556 2,155
107,613 79,175
1,378
2,623
163,955
2,012 2,079 203,126
2,522
2,953
259,518
2,857 `*318 501,091 15,1*51 20,761 1,578,665
TOTAL
Booking, Shewing*
1,365
1,971
1,586 1,866
2,555 2,790
1,892 2,565
1,575 3,003
2,127 2,536
2,628 3,178
3,182 5,682
16,120 22,979
Audience "IC57585
130,861 115,953
86,563
179,593 227,950 278,832
523,199
TELmSIOH SUMMARY BT ASSOCIATIOX-STERLIXO FILMS
--ree Lead Matrix
The Paradox of Lead Waller Fewer In Motion
To Ta I
No. of
Xo. of
Xo. of
Xo. 0:
lo. of Tele
Xo. of Tele
Xo. of Tele
Tele
Tear Print* casts Audience Prints casts Audience Prints casts Audience casts Audience
1966 25
$1 '2,616', 156 --
--
----
--
-- 91- 2,6l6,l*6
1967 25
K>9 2,520,022 30
9 100,532
-- -- 118 2,520,55*
1968 25
135 2,326,937 30
75 1,505,377
-- -- 209 3,731,31*
25 115 2,025,373 30 76 1,570,193 30 15 315.877 205 3,810,553
t 25 119 719,291 30 32 258,311 30 75 968,720 226 1,956,322
1971 20 l5l 1,208,033 30 31 385,701 30 65 1.995,398 236 3,587,132
1972 20 183 1,557,838 30 26 292,996 25 75 1,309,860 285 3,150,69*
1973 20
161 1.158,359 --
--
-- 20 3 73,838 165 1,222,187
TOTAL
1,053 .13,510,185
259 3,911.110
l,?33 [21,965,792
j
r TOE LEAD MATRIX
r THEATRE CAVALCADE #3
s b- ; f: ;
Days
Shewn Oct. 1968 - Sept. 1969 jnuL
Tines Shown >.687
Audience 1,631,76^
TOE LEAD MATRIX
GENERAL DTSTRLBOTIOH ARP TELEVISION SIMMARY BT THE U. S. BUREAU CT MIRES
leer 1568 1969 1970 1971
#if3f2
TOTAL
GENERAL d is t r ib u t io n s u mma r y
Industry, Gov't. Colleges, Schools
& Profe**ion*l*
A Club*
# of Prints Shoving* Audience Shoving* Audience
250
83
2,506
*,769' "I507?02
267
170
5,965
7,665
302,308
285
220
7,889
9,165 355,962
282 235 8,052 10,935 506,758
290 291 10,012 12,196 930,085
25*
7,512
11,685
500,225
-uii___
2.575,099
TOTAL
Shoving* Audience Y052 193,268
7.835 307,27-
9,385 352,851
11,168 515,810
12,587 950,096
ll.W >7,635
507,637
TElEVISIC* Sl MMART
Audience
...
38,500 185,000 589,500
1*,000 --
827.006
G3IERAL DIBTRIBUTIOH SLM4ARY BT ASSOCIATION-STERLING FILMS AND TOE BUREAU CT MUTES 5,203,86
TELEVISION SUMMART BT ASSOC IATIOX-STERLIXO FILMS AKD TOE BUREAU OF MIXES THE CUXUIATIYZ TOTAL
20,6*7,*.1**2255
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N 3528.01