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STACKED
YOU
WHEN "CHEAP" PAINT DEALS THE HAND
I
But the property owner isn't the
AT the left, above, is pictured a -"raw deal"...the kind of deal
only victim. The cards are stacked against the dealer, too.
that always takes place when a proper- jfor no matter who made the paint
* ty owner gambles with "cheap" paint. the property owner blames the mer
This is an actual photograph--a chant who sold it and wastes no time
photograph taken a short time after in switching his business to someone
* "cheap" paint was applied.
he considers more dependable.
When the victim bought this
Don't let "cheap" paint rob you of
"cheap" paint job, he didn't know the customers you have worked hard to
cards were stacked. Didn't suspect the obtain ... customers who not only
paint would go to pieces so soon. And, buy paint but also lumber, sand, brick,
of course; didn't know either he was cement and supplies of every kind.
letting himself in for the heavy ex
Every time you sell paint to a cus
pense of burning and scraping off die tomer be sure to sell him the kind that
sad remains before new coats could you know is up to the standard you
be applied.
want your merchandise to be.
Dutch Boy gives everybody
a SQUARE DEAL
Paint made with Dutch Boy WhiteLead gives long-lasting protection. Unlike "cheap" paint, Dutch Boy does not crack and scale. It resists the weather and wears down by gradual chalking which leaves an ideal surface for new paint.
So--when you sell Dutch Boy White-Lead and the other Dutch Boy paint products, remember you are not only building up a profitable volume of paint business hut, even more im portant; you are protecting the good will of your entire supply business.
DUTCH BOY WHITE -LEAI
NATIONAL LEAD COMPANY
111 Broadway,New Yoric;ll<jOafcSt., Buffalo; 900 West 18th Sc., Chicago; 659 Freeman Ave., Cincinnati; 820 West Superior Ave., Cleveland; 722 Chestnut St-, St. Louis; 2240 24th Sc., San Francisco; National-Boston Lead Co., 800 Albany Street, Boston; National Lead & Off "Co. of Pa., 316 Fourth Avenue, Pittsburgh; John T. Lewis St Bros, Co., Widener Bldg., Philadelphia.
KD-4911--Building Supply News, May and Nov. 1935-k
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