Document pBodo34d8Q4gnJkdjxKQL87Lw

0007-SWP-041912 N23048 SWP SWP is Sherwin-Williams Paint for House Exterio It's the out-n-front favorite for all homes, of all sizes, in all parts of the country. SWP is noted for Its workability, coverage, economy, durability and beauty. Every important improvement known to paint science has been added to every, can of SWP to give you the beauty and protection that your home deserves. That's the answer to the question so many people ask--"Why are more homes painted with SWP than with any other brand of paint?" THE TWO STEPS TO A BEAUTIFUL HOUSE PAINT JOB It is Sherwin-Williams recommendation that painters follow these two steps in order to get fine house paint jobs with a finish that will have greater durability and give low-cost paint protection. FIRST STEP "Uniforming" the surface with SWP Undercoater 450 in one single foundation coat of exceptional hiding and sealing power which will help to smooth the surface uniformly. SECOND STEP Protecting the surface with SWP House Paint in a single, weather-resisting coat possessing unusual attractiveness and lasting beauty. (Note: It is recommended that new houses be given three coats for best results.) Wooden houses weather unevenly. The condition of the surfaces for repainting depends upon whether that part of the building is exposed to sun and rain or is protected in sonie way--as under the porch roof, cornices, etc. This is particularly true when houses go too long without paint ing. And it is usually more difficult to repaint a house where cheap paint has been used. Experienced painters always endeavor to "uniform" these unequal surfaces by adjusting their priming coat in various ways. But paints of limited adaptability handicap them so that paint failures have resulted in mam difficult to "uniform' properly. THE FOUNDATION C SWP Undercoateir 450 comes prepared most wood surfaces WITHOUT SPEC for varying degrees of porosity or noir-j exception of certain cases as explained o The paint is of the highest quality and same pigments as SWP, the proportions produce an underco&tcr with strong ac hiding power. These pigments are blend a dual-purpose vehicle employing a comb and processed linseed oils in a way not cate by hand-mixing. With this dependable, factory - made 5 painters now can restore old, weatheret tivcness simply by wirebrushing and clbefore priming. SWP IS WASHA The reason SWP washes so easily is t ably smooth. And, because weathering having excessive fume conditions) doe paint or roughen it, SWP can be washed accumulates. This extra smoothness is p way we blend our 3 distinct kinds of paii ing them in the refined linseed oil we mak In making SWP, we take the white leai hand-mixing Tead-and-oll-paint' and we OZLO lead-zinc pigment for a tight* Then we add titanium so that SWP w ally and evenly without becoming rouj 000*7--SWP--041913 0007-SWP-000125301 X llliams Paint for House Exteriors lies, of all sizes. In for its workability, :y. Every important as been added to jty and protection ver to the question omes painted with, t?" AINT JOB iae painters follow se paint jobs with and give low-cost - with SWP lation coat iwer which formly. with SWP isting coat nd lasting that new t results.) ondition of the her that part of is protected in res, etc. This is without paint:paint a house uniform* these coat in various dicap them so that paint failures have resulted in many cases which are difficult to "uniform* properly. THE FOUNDATION COAT SWP Undercoater 450 comes prepared, ready-to-use on most wood surfaces WITHOUT SPECIAL THINNING for varying degrees of porosity or norr-porosity--with the exception of certain cases as explained on the label. The paint is of the highest quality and is made with the same pigments as SWP, the proportions being adjusted to produce an undercoater with strong adhesion and great hiding power. These pigments are blended and ground in a dual-purpose vehicle employing a combination of refined and processed linseed oils in a way not possible to dupli cate by hand-mixing. With this dependable, factory-made SWP Undercoater, painters now can restore old, weathered houses to attrac tiveness simply by wirebrushlng and cleaning the surface before priming. ' SWP IS WASHABLE The reason SWP washes so easily is that it is unbeliev ably smooth. And, because weathering (except in districts having excessive fume conditions) does not discolor the paint or roughen it, SWP can be washed when excessive dirt accumulates. This extra smoothness is put into SWP by the way we blend our 3 distinct kinds of paint pigments--grind ing them in the refined linseed oil we make expressly for SWP. In making SWP, we take the white lead carbonate used in hand-mixing Tead-and-oil-paint* and we fortify it with S-W OZLO lead-zinc pigment for a tighter, smoother finish. Then we add titanium so that SWP weathers very gradu ally and evenly without becoming rough. The ability of SWP coating over new convincing perforn either hand-mixed ATMOSP When painted hou: to blame. Some ho< 'sulphur fumes", pre to which white lead houses painted with S SWP House Paint we lead-zinc pigment, r hiding white pigmen great resistance to "at is not discolored at : you paint your hous durability are fortifie Note: In districts tv, SWP Fume-Resisting ) SWF Because SWP spreads -- it saves you time a home. Because it give against decay, SWP re expensive repair bills. long after l Ar MOREJfOM THAN WITH ANY 0 0007-SWP-041914 0007-SWP-000125302 xteriors :ed in many cases which are ITION COAT s prepared, ready-to-use on DUT SPECIAL THINNING ty or non-porosity--with the rxplained on the label. uality and is made with the roportions being adjusted to strong adhesion and great s are blended and ground in ing a combination of refined a way not possible to dupli- r-made SWP Undercoater, weathered houses to attrac>g and cleaning the surface WASHABLE asily is that it is unbelievathering (except in districts ons) does not discolor the : washed when excessive dirt mess is put into SWP by the Is of paint pigments--grindI we make expressly for SWP. hite lead carbonate used In ' and we fortify It with S-W a tighter, smoother finish. SWP weathers very graduing rough. The ability of SWP to produce such a solid-covering, smooth coating over new and weathered houses alike is a most convincing performance to any person accustomed to using either hand-mixed paint or conventional house paints. SWP RESISTS ATMOSPHERIC DISCOLORATIONS When painted houses turn gray, dirt isn't always entirely to blame. Some houses turn gray--all over. The answer is 'sulphur fumes", present in the air in all neighborhoods, to which white lead paint is particularly susceptible. But houses painted with SWP stay white--all over, for In making SWP House Paint we fortify our white lead with S-W OZLO lead-zinc pigment, and also with titanium, the strongesthiding white pigment known to paint science. OZLO has great resistance to "atmospheric discoloration" and titanium is not discolored at all by such fumes. You are safer when you paint your house with SWP, because Its beauty and durability are fortified by fume-resisting pigments. Note: In districts where fume conditions are excessive, use SWP Fume-Resisting White 436 instead of regular SWP. SWR IS ECONOMICAL Because SWP spreads and covers so well, applies so easily . -- it saves you time and labor when you paint it on yourhome. Because it gives your home long-lasting protection against decay, SWP reduces your maintenance costs...cuts expensive repair bills. You save when you use SWP -- and long after! * * MORE HOMES ARE PAINTED WITH SWP THAN WITH ANY OTHER BRAND OF HOUSE PAINT OOO7-SWP-041915 0007-SWP-000125303