Document pBmBq0OjRDX0eX5VjyYEan4rE

mw THAO* HA** THE GREATEST SUCCESS IK PAINT HISTORY Hay 25, 19^5 a n ~;YE-f ULL or COLOR THAT '.TILL 3TSP; UP YOU;': SALES Here is ycur copy of the new Color FOLIO l;:.em-Tone -- The Miracle Profit iiakor for Painting and Decorating Centra at ~r.~", which is available through your advertising Manager. This FOLIO of eye-appealing colors will do a real selling job for you and your painter .customers, and should therefore be placed in your Painter-Maintenance Portfolio where it will always be available for regular use. It will help every salesman. Store Manager and Dealer to sell the decorating advantages and profit opportunities of Kern- .. . Tone to a constantly growing clientele of painting contractors. It will make it easier for the painting contractor to land jobs because it provides him with a FOLIO of Basic and Inter mixed Colors that invite color-hungry customers to use Kern-Tone. As the :i-ann indicates, this new FOLIO is for Painting ind Decorating Contractors only. It is too expensive lor general distribution. The regular maintenance Color Card is designed for general distribution to maintenance customers. Painter Meetings AND PAIKTIR SALSS1 The new Color FOLIO should be used in your daily sales contacts with painters, ft should be presented and discussed in the painter meetings you are holding. oPiii-L UP JOBBERS AMD DE.VL.SliS; It should also be ade the keynote to presenl ycur com plete Sales Portlolio to those Jobbers and Dealers who periodically need "re-winding" to keep their selling enthusiasm irom running down. Keir.-Toite provided the sparkle that created ..the .greatest Interest in painting and decorating in American history. That this interest continues to grow is amply proved by the sales of Kem-Tone for all Allied Companies, which up to Kay 11, 1945 are ahead of the same period last year. o CM ro o\ co o I 5 COl ro o o N29114 2-- LOOK AT TKE RECORDS tey 25, 1945 A comparison with the record shows how remarkable our 1945 sales accomplishment really iss In 1942, Kem-Tone was ACCLAIMED THE SENSATION OF THE PAINT INDO'STRY. An important factor in the 1942 selling record was thousands of initial stocks sold to Jobbers and Dealers. In 1943, Kern-Tone grew into the GREATEST MIRACLE IN ALL FAINT HISTORY. However, additional thousands of initial stocks sold to Jobbers, Dealers, and large Chain Organizations were a substantial part of the 1943 record. In 1944, sales were boosted by the sale of 1,500,000 gallons of initial stock orders in the five new colors that were added to the Ken-Tone line. IN 1945. KSS-TOHE IS OH ITS OWN Without benefit of new Jobbers, new Chains or new colors, and in spite of the loss of one of our pood volume colors - Pale Jonquil -- 1945 sales are RIGGER because millions or consumer, maintenance and painter custctters appreciate the decorating advantages and economy of this easy-to-use wall finish. Also, because Kem-Tone is continuously inviting their interest by the biggest volume of Sales Producing: Advertising ever placed behind a paint product. TTHEitE DO YOU STAND? If your 1945 Kem-Tone sales are ahead, make a quick review of your selling advantages - then continue to follow your success pattern of selling to make a "man-sized chunk" of bonus money by August 31* If your 1945 Kem-Tone sales are behind, take an inven tory of yourself before you make your next selling presentation. Then tune up your enthusiasm and knowledge to match the man whose sales are ahead and by August 31. you, your Jobbers, and your Dealers will again cash in on K-E-M - T-O-N-E The Finest Decorative Finish Regardless of Price The Most thorouchlv Pre-Sold Wall Finish in America JHH/rm Cleveland Exec. List r.ffiliated Co. heads Dist.-Div.- 1 St ere iSgrs. Store Sis. Mgrs. Trade Sis. Rep3. City Slsmen - Kem-Tone SI stash' - Sr. cl - 0007-SWP-039321 0007-SWP-000122700