Document pBE2jy2OKYrjDBZdm17nqroD

O! D-- nr o P -Of U| xl f ' &^ II I: P N15921 4 * "4. ', * ,' **,;y - -: j. '<^3*** ^ , I T`"" When you choose an interior paint your first question should be "Will it stand re peated washings ? " As you know, walls usually need repainting not because paint has worn off but because stains and dirt insist on stay ing on. Therefore, real washability automati cally means economy. When you use flat paint made from Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil, you will find that stubborn stains and dirt really do "come out in the wash." For proof, take a look at the test panel on the right. It was walked on for a week. Then it was smeared with grease, stained with mercurochrome, streaked with pencil, crayon and lipstick, daubed with shoe blacking. But despite this hard treatment, washing with soap and water left the panel looking as clean as when first painted. Now consider briefly this paint's many other advantages. It has all white-lead's char acteristic richness, solidity and depth, a paint of unusual beauty. Because of its excellent sealing power, it stops suction and hides fire cracks. Finally, this paint gives you all-round economy. It has high coverage (800 sq. ft. per gal. on smooth plaster), mixes quickly, spreads easily. Add up those three qualities, and you have low first cost. Then add long wear and real cleanability, and you have low cost per year. NATIONAL LEAD COMPANY 111 Broadway. New York ; 116 Oak St., Buffalo ; <100 \V. 18th St., Chicago; 659 Freeman Ave., Cincinnati: 1213 W. Third St., Cleveland; 7'21 Chestnut St., St. Louts: 22-10 2-Ith St., Sari Francisco; National-Boston Lead Co., 800 Albany St., Boston : National Lead & Oil Co. of Pa., 316 Fourth Ave., Pittsburgh ; John T. Lewis & Bros. Co., Widener Bldg., Phila. Vol. 48, No. 2, February, 1987 vy- Thin test panel is a piece of <icallboard painted with Dutch Boy WhiteLead and Lead Mishit? Oil. Horizontal streaks show how it was d'iac^d v;ith various enemies of interior /taint. Swath shown marks compleUAy removed by washing with soap and water. 7t 'V -- ' ^ All the marks come out in the WASH TTT'ashability means economy. W That's true of fabrics (ask your wife). And it's just as true of inte rior paints. When a paint is really washable, the job can be kept newlooking much longer. Far otherwise when paint is dura ble but not really washable. It may last. But stains and smudges seem to sink in and become permanent ``decorations". So repainting time comes much sooner than expected. Flat paint made with Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil lias all the durability for which white-lead is famous. In addition, this paint is washable in both senses of the word. (1) Its beauty is not destroyed by hard scrubbings. (2) Those scrubbings really get you somewhere. Stains and dirt actually do "come out the wash". For proof, look at the test panel at right, .walked on for week, Then smeared This test panel is a 2' x 3f piece of uallhoard, painted with Dutch Boy White-Lead and Lead Mixing Oil. Horizontal streal.t shou: how it iva$ defaced with various enemies of interior paint. Swath shows marks completely removed by *cashing with soap and water. with grease. Stain ed with mercurochrome. Streaked lent sealing power, it stops suction with pencil, crayon and lipstick. and hides fire cracks. Daubed with shoe blacking. Finally, this paint gives you all Then came the washing with soap round economy. Il lias high cover and water. And it left that much age (800 sq. ft. per gal. on smooth abused panel looking as clean as plaster), mixes quickly, spreads token it was first painted. easily. Add up those three qualities, Now consider briefly this paint's and you have low' first cost. Then many other advantages. It has all add long wear and real cleanability, white-lead's characteristic richness, solidity and depth, a paint of un usual beauty. Because of its excel- ^and you have low' cost per vear. * DUTCH BOY WHITE-LEAD AND LEAD MIXING OIL NATIONAL LEAD COMPANY-17 7 Broadway, AW York: U60akSt.,Buffalo; 900 W.lBth St.,Chicttua; 65V Freeman Arc., Cincinnati; 1213 U est Third St., Cleveland; 722 Chestnut St.. St. l.ouis; 2240 24th St., San Francisco; ^ati<>nal-Ilp?i<jn_l.j-<i<l Co., SOU Albany...St., .Bo m an ;. A'.erf tonal Lead & Oil Co. of I't-nna., HUi Fourth /Ire., Pittsburgh; John T. Lewis &. Bros. Co., U'idener Bldg., Phila. Write tt) thy nearest branch for a free copy of *' Let's Loo!: at Paint," a vew and authoritative study on interior pointini). It is full of jrrartleal rruoiey-savcnu information that inches it eo.s-i to buy an economical paint job. Vol. J,3, No. 3, March, 1937 21 Wh e n you want to get the most for the money you spend on interior paint, don't ask "Is this paint dura ble?" Say, "Is it really washable?" Durability alone is not enough. You have probably had many ex periences with paint that didn't wear off hut from which marks and smudges wouldn't wash off. So re painting time came much sooner than was expected. Flat paint made with Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil has all the durability for which white-lead is famous. In addi tion, this paint is washable in the full sense of the word. Its beauty is not impaired by hard scrubbings. Those scrubbings really get you somewhere.Stubborn stains and dirt actually do "come out in the wash". . For proof, take a look at the test panel above. It was walked on for a week. Then it was smeared with This is a piece of tvallboarrl painted with Dutch Bon Whitc-Lrad and Lead Mixing Oil. 1 orizootal stieaks ahow how n ru.s tic.meed with various enemies of interior paint. Strath shows -marks completely removed hy soap and water. grease, stained with mercurochrome, streaked with pencil, cray on and lipstick, daubed with shoe blacking. But despite this hard treatment, washing with soap and water left the panel looking as clean as when first painted. Now consider briefly this paint's many other advantages. It has all white-lead's characteristic richness, solidity and depth, a paint of un usual beauty. Because of its excel lent sealing power, it stops suction and bides fire cracks. Finally, this paint gives you all round economy. It has high cover age 1,800 sq. ft. per gal. on smooth plaster), mixes quickly, spreads easily. Add up those three qualities, and you have Imv first cost. Then add long wear and real claanability, and you have low cost per year. NATIONAL LEAD COMPANY in Kr<ui<lv.iiv. N..W York; 1 K> Oak Si., Miiffult.; 900 U. Jiltli SI., C'hicuffo: 655 Freeman Avenue, Cincinnati; 1213 Vi ral Thin! St., Clow-laml; 722 CheMmit St.. St. Louis; 2210 21th St., San FraneiM.o: Natinnul-Hoslon Lead On.. Hof! Albany Si.. Huston ; N;i tional Lead X Oil Co. of Henna., 310 Fourth Aw ., I'iUshu. gh: John T. L.-wi 4. Hrui. Co., Wi.Jener Bldg., J*hiin<lr||/i.a. Walls that stand SCRUBBING 7 Oo p po s e a store tried to sell you a shirt that couldn't be washed. Your answer would be, "Not for me!" Long before such a shirt had worn out, it would have to be thrown out. Apply the same rule to interior paint. A certain paint may have plenty of durability. It lasts... but so does every stain or smudge that gets on it. So repainting time comes much sooner than expected. Flat paint made with Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil has all the durability for which white-lead is famous. In addition, this paint is washable in both senses of the word. Cl) Its beauty is not destroyed by hard scrubbings. (2) Those scrubbings really get you somewhere. Stub born stains and dirt really do "come out in the wash." For proof, take a look at the test panel above. It was walked on for a week. Then smeared with grease. Stained with mercurochrome. Streaked with pencil, crayon and lipstick. Daubed with shoe blacking. Then came the trashing with soap and water. And it left that much abused panel looking as clean as ivhen first painted. Now consider triefly this paint's many other advan tages. It has all white - lead's char acteristic richness, solidity and depth, a paint of unus ual beauty. Because of its excellent sealing power, it stops suction and hides fire cracks. Finally, this paint gives you all round economy. It has high cover age (bOO sq. ft. per gal. on smooth plaster!, mixes quickly, spreads easily. Add up those three qualities, and you have low first cost. Then add long wear and real cleanabilitv, and you have low cost per year. DUTCH BOY WHITE-LEAD an d LEAD MIXING OIL NATIONAL LEAD COMPANY- 1U Broadway.Sen-York; lUOak St ..Buffalo; MO T.JSth StChicago; 659 Freeman Ave., Cincinnati; 12Id West Third St., Cleveland; 722 Chestnut St.. St. Louis; 2210 24th St., San Franristo; A ntintud-Doston Lead Co.. 800 Albany St.. Boston: Yationa! Lead A; Oil Co. of Penna., 316 Fourth A re., Pittsburgh; John T, Lewis & Pros. Co., Widvnvr Bldg., Phila. it e ms ATTAINT! ` > -jfciV Writn to the nearest branch for a free cord of "is Vs Look aI J'aint, " a new ottd av.tl<urittiiinstudy on interior 'pflinlinti. It is full of practical 'monen-i-avln u informal ion that 'mo !;< it assy to buy an economical paint job. Vol. 48, No. 5, May, 1937 Walls certainly do COME CLEAN Panel at right shoivs proof, WHO SAID dirt is cheap? Dirty smudges and greasy stains can cost plenty--when they get on painted walls...and laugh at every attempt to wash them off .... and make repainting necessary long before you expected to. So, for real 100 per cent economy, choose an interior paint that is really washable. Get your biggest money's worth by using paint made with Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil. This "flat" has all the durability for which white-lead is famous. In addition, it is washable in the full sense of the word. Its beauty is not impaired by hard scrubbings. Those scrubbings really get you some where. Stubborn stains and dirt ac tually do "come out in the wash." For proof, take a look at the test panel above. It was walked on for a week. Then This test panel a piece o.t wnlhoara. painted vnth hutch hov and Lead Afinny Oil. Horizontal streaks show how it was aejaced with various enemies of interior paint. Swatn snows marks completely removed by washing with soap and water. it was smeared with grease, stained with mercurochrome, lent sealing power, it stops suction streaked with pencil, crayon and and hides fire cracks. lipstick, daubed with shoe blacking. But despite this hard treatment, Finally, this paint gives you all round economy. It lias high cover ivashing with soap and water left age (800 sq. ft. per gal. on smooth the panel looking as clean as when plaster), mixes quickly, spreads first painted. easily. Add up those three qualities, Now consider briefly this paint's many other advantages. It bas all white-lead's characteristic richness, and you have low first cost. Then add long wear and real cleanability, and you have low cost per year. solidity and depth, a paint of un usual beauty. Because of its excel- (p DUTCH BOY WHITE-LEAD AND LEAD MIXING OIL NATIONAL LEAD COMiWNY-JJJ Broadway, .Yew York; 116 Oak St.. Buffalo; 000 IT. 18th St,Chicago; 659 Freeman Ave.. Cincinnati; 1213 West Third St., Cleveland; 722 Chestnut St., St. Louis; 2240 24th St., Stm Francisco; National-BoMon b ad Co., 800 Albany St., Boston; National Lead & Oil Co. of Penna.. 316 Fourth Ave.. Pittsburgh; John T. Lewis & Bros. Co.. fFidcner Bldg.. Phila. # Write to the nearest branch for a free copy of "Is.t's Look at Paint," a new and authoritative study on interior paint ing. It is foil of practical money-r.aviny information Jhat_rnakcs. it.easy to buy an economical paint job. CLimii "Giv e it t h e w o r k s !" was the order. So the painted panel was put squarely on the spot--right in front of a door where hundreds of peo ple tramped over it for a solid week. Then it was smeared with grease. Stained with mercuroehrome. Streaked with pencil, cray on and lipstick. Daubed with shoe blacking. Finally, a washing with soap and water. And-- All the marks "came out in the wash"...because that test panel had been painted with flat paint made with Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil. This proves that this paint is washable in both senses of the word, flj Its beauty is not destroyed by hard scrubbings. (2) Those scrub bings really get you somewhere. Stubborn stains and dirt actually do come off in the clean-up. This washability makes it possi ble to cash in on Dutch Boy dura bility. Stains and smudges don't sink in and become permanent "decorations". This long lasting DUTCH BOY'WHITE-LE&D an d Lias MIXING OIL Na t ION AI- 1.1'AIl COMPANY -HI ron.?.ioy. AV,< V or!. : 11 Ool: StTlufialo .* W . Itit h >/., Ch tea-O', trfvmati .Ire., C/irnnf; 101.1 P r.%t Third St . ,f. U-> i-hm >1; 722 ( ht'stnu: St., Si. l.tuiit' 2240 \,f>' Sim ?'r<m cm <i; of P, t.. fill, Fourth .-U !.<: ( o . c .Ib.-unv St , Roston: N 'tutsal /.>( A Oil Pittsburgh; } oh r, 7 A Hr. V uii I'.bitt.. I'hi'ux. l'k if). No. 1. .1,0,1 103? paint can be kept clean and good looking as long as it lasts. And there is a longer interval between painting and repainting. Now consider briefly this paint's many other advantages. It. has all white-lead's characteristic richness, solidity and depth, a paint of un usual beauty. Because of its excel lent sealing power, it stops suction and hides fire cracks. Finality this paint gives y o u all round economy. It has high cover age (TOO sq. ft. per gal. on smooth plaster!, mixes quickly, spreads easily. Add up those three qualities, and you have low firs! cost. Then add long wear and real cleanability, and you have low cos/ per rear. .i 9 Wri(< to ihf- yuarc?.* bi'tturh ji`i- a /,-< / copy oj ' L( ! y Jj/i.l: ;i: f `<t r'ni' Vi lictv ttntf ith iu'o'itnlirc ittudy on ii'i< r>. .<;* potut. i tiy. Itiyjui! < / pc<u:t -ir.ii /' / ji ft - f,t, (/litf !/ boy tin econvrnu 'll p/1 ,i t j,., sy/. m 7 m l @ When you choose an interior paint your first question should be '"Will it stand re peated washings?" As you know, walls usually heed repainting not because paint has worn 'off but because_stains and dirt insist on stay ing on. Therefore, real washability automati cally means economy. When you use flat paint made from Dutch Boy White-Lead and Dutch Boy Lead Mixing 'Oil, you will find that stubborn stains and dirt really do "come out in the wash." | For proof, take a look at the test panel on the right. It was walked on for a week. Then it was smeared with grease, stained with mercurochrome, streaked with pencil, crayon and lipstick, daubed with shoe blacking. But 'despite this hard treatment, tvashing with soap and water left the panel looking as clean as when first painted. \ Now consider briefly this paint's many other advantages. It has all white-lead's char acteristic richness, solidity and depth, a paint of unusual beauty. Because of its excellent !sealing power, it stops suction and hides fire cracks. Finally, this paint gives you all-round economy. It lias high coverage (800 sq. ft. per gal. on smooth plaster), mixes quickly, spreads easily. Add up those three qualities, and you have low first cost. Then add long Wear and real cleanahility, and you have low ! cost per year. NATIONAL LEAD COMPANY . Ill Broadway, New York; 116 Oak St., Buffalo; 900 W. lSth ; St., Chicago; 659 Freeman Ave., Cincinnati j 1213 W* Third 'St., Cleveland; 722 Chestnut St., St. Louts; 2240 24th St., : San Francisco; National-Boston Lead Co., 800 Albany St., 'Boston; National Lead & Oil Co. of Pa., 316 Fourth Ave., Pittsburgh; John T. Lewis & Bros. Co., Widener Bldg., Phila. ~j'. I i!iT~ |gjfi /*?' r .. msmmim vy . This test panel is a piece of irallboard painted `with Dutch Boy WhiteLead and Lead Mixing Oil, Horizontal streaks show koio it was defaced with various enemies of interior paint. Swath shows marks completely removed f by washing with soap and water. The MODERN' HOSPITAL 1 c m^ m i .All.the marks come ou! in the \V7ashability means economy. rV That's true of fabrics (ask your wife). And it's just as true of inte rior paints. When a paint is really tcashable, the job can be kept newlooking much longer. Far otherwise when paint is dura ble but not really washable. It may last. But stains and smudges seem to sink in and become permanent "decorations". So repainting time comes much sooner than expected. Flat paint made with Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil has all the durability for which white-lead is famous. In addition, this paint is washable in both senses of the word. (1) Its beauty is not destroyed by hard scrubbings. (2) Those scrubbings really get you somewhere. Stains and dirt actually do "come out in the wash". For proof, look at the test panel at right...walked on for a week, Then smeared This test panel is a 2' x 3' piece of tvallboard, painted with Dutch Boy White-Lead and Lead Mixing Oil. Horizontal streaks show how it was defaced with various enemies of inferior paint. Swath shows marks completely removed by washing with soap and water. with grease. Stain ed with mercurochrome. Streaked lent sealing power, it stops suction with pencil, crayon and lipstick. and hides fire cracks. Daubed with shoe blacking. Finally, this paint gives you all Then came the washing with soap round economy. It has high cover and water. And it left that much age (800 sq. ft. per gal. on smooth abused panel looking as clean as plaster), mixes quickly, spreads ivhen it teas first painted. easily. Add up those three qualities, Now consider briefly this paint's and you have low first cost. Then many other advantages. It has all add long wear and real cleanability, white-lead's characteristic richness, and you have low cost per year. solidity and depth, a paint of un usual beauty. Because of its excel- DUTCH BOY WHITE-LEAD an d LEAD MIXING OIL NATIONAL LEAD COMPANY-211 Broadway. ftW York; H60ok St.,Buffalo', 900JF.18thSt.,Chicago; 659 Freeman Ave., Cincinnati: 1213 JFcst Third St., Cleveland', 722 Chestnut St., St. Louis; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany St., Boston; National Lead & Oil Co. of Penna., 316 Fourth Ave., Pittsburgh; John T Zctcis & Bros, Co., Widcner Bldg., Phila Write to the nearest. branch for a free copy Of "Lei's Lookat Paint,'* a new and authoritative study on interior paint ina. It is full of practical money-saving information that makes it easy to buy an economical paint job. 14 The MODERN HOSPITAL W h e n you waul: to get the most for tlie money you spend on interior paint, don't ask "Is this paint dura ble?" Say, "Is it really washable?" Durability alone is not enough. You have probably had many ex periences with paint that didn't ivear off but from which marks and smudges wouldn't wash off. So re painting time came much sooner than was expected. Flat paint made with Dutch Bov White-Lead and Dutch Boy Lead Mixing Oil has all the durability for which white-lead is famous. In addi tion, this paint is washable in the full sense of the word. Its beauty is not impaired by hard serubbmas. Those scrubbings really get yon somewhere.Stubborn stains and dirt actually do "come out in the wash". For proof, take a look at the te-! panel above. It was walked on for a week. Thcn.it was.smeared with TV*is is a piece of vraUboard painted with batch Boa Ii'LiL -Lead and Lead Mixing OiL Horizontal L`ta/.-s show hoa% it n an defaced with various cncm tV; of interior paint. Swath akotrs mark,s coinpl< tela removed i>i? soap and 'water. grease, stained with mercurochroine, streaked with pencil, cray on and lipstick, daubed with shoe blacking. But despite this hard treatment, ivashing with soap and water left the panel looking as clean as when first painted. Now consider briefly this paint's many otiicr advantages. It has all white-lead's characteristic richness, solidity and-, depth, a paint of un usual-beauty. Because of its excel lent sealing power, it stops suction and hide- fire cracks. ___Finally, this paint gives you 'all round economy. It has high cover age I oOO sq. ft. per gal. on smooth plaster.), mixes quickly, spreads easily. Add up those three qualities, and you have low first cost. Then add long wear and real cleanability, and you have low cost per year. NATIONAL LEAD COMPANY ]]! It...... F . \ru vrl. ; III, 0:4. Si., IS i) ii a 11>: hot) \\ . Jdtl, Si ., (Thicug..: I ri'i'inun Avenue, (.1 lu'inn.t! i : IU < it Vv .} Third Si., Cleveland; 722 Chvlmit M.. St. Loui* ; 2210 2-ltb Si.. San i ra ucw:o t .N,-t{joftaI-ID/fun Lead Albany St.. (So-ton; Na I tonal Lead & Oil Co. nf 1'eiina.. l\ So Fourth An-., I' it I -tmrg h : J di n I . I >*, tt & Bros. Co.. \X idener Bldg.. Plidaibdpbia. ). d --i v Vo?. 411, Xo. 5, .Yocamber, V.CS7 15