Document p2mQwxQv2D3pxKY9643KBnMwk

Mi 0 Four years ago this man had his house painted with "cheap" paint and thought he was getting a bargain. Now look at the left photograph and you'll know why his "cheap" paint job just wasn't cheap. Observe how the "cheap" paint has gone'to pieces...cracked and scaled...ex posed the wood. Only expensive-burning and scraping can put this sur face backittshapefor repainting. And that's going to cost a pretiypenny. If yon want.to see the difference between "cheap" paint and Dutch Boy, look at the photograph on the right. Here's a typical four-year-old Dutch Boy White-Lead job still in excellent condition. Notice that it . has worn down gradually without cracking or scaling. It still protects the wood from the'lweather. No burning and scraping needed here' The well-known bi Carter While-Lead ,U made by the National Lead Co. In purchasing- ;eilhet Carter or Dutch Boy.^HlloLead, the buyer'...fs as sured of obtalnldg^hlte- lead o the highest quality. Dutch Boy advertising in the big national magazines during 1932 is telling this illustrated story of .the vast difference between a Dutch Boy White-Lead job:and a "cheap" paint job. Millions of propertyowners the country over will read this hard-hitting advertising designed to help you sell more Dutch Boy jobs. Incidentally, with such evidence available, there can be no uncer tainty as to why good painters everywhere prefer pure white-lead paint...and why 8 out of-10 painters use Dutch Boy. NATIONAL LEAD COMPANY III Bfodwj, NBW.VorWv 116 boltf.Sl., Buffalo; 900 West ISth Si., Chicago i SS9 FrocmHn Ave., CincJnnli;-'820.Weili Sup Cleveland; 722 Chtslnul Si., Si. Lbuia; 2240 24tli Si.. Sin Franciscos-NatinliiI-BoiloH^Lead Co.. S00 Albany 5l-, Boston; National Lead & Oil Co. ot Pa.. SIS 4lh'A*^PilUburg6; Jolm T. Lewii & Bros. Co.. Widener Bide-, Philadelphia. This advertisement appears in the following publications: Painters Magazine, May, November, 1932 American Painter & Decorator, May, November Mastey Painter & Decorator, May, November N 28210