Document oyV5Lr9N47QXQQnnrVQLRnqE

LIA 08718 ym* -` "HBf--- -i- LEAD INDUSTRIES ASSOCIATION AVCNUC IT. H. t. . mam to umaxm Osfalpad, CM* non h a d mPTispo oaacrraf ;U, V. A MeUt *f the Ato lead Adeertialnf Ccaatttoa sf toe Ua Industries Association ni bald At tbs Cleveland hotel, OotoUnd, Olds, M Mrl&, 1950 At I>00 FA ... * KPBMMlflO - r-;- X, L. OoUafr T. %, Turtwy Crrl Ml bfli htlar (Hidden lattonal Load StasnrinJmiiaM M. 1, Uegfeld, 3acrstadrytraaa>gsr < \i T. I. Rail 0. 8* Tyson A toe., Advertising Mr. tlegfeld >wd a* ehaimwu Be aaksd the Ceadttoa If Uny would like to elect a pwrwwnt chalnun. After io m discussion It was decided that the Coradttee should be oonrtuetnd eo en informal bests and that the secretary of the Association should coordinate Its moot a p cor The layout and copy euteltted by the advertising t(Kjr nee first dlsereeed and there was general agri-ant on the following pclntei (1) That a headline should be developed ehteh would quickly interest In the subject of each (rest laportanoe net only to the load industry but also to the point industry. Soaoihi/* aloof the linos, dess toad neks a better alxed-plpMct house painty* en suggested. (7) The Slluetretione should probably bo Mailer, particularly la via* of the feet thst the Technical taudtbse *111 probably add additional illuatrstiona to be included. (3) The copy should bo eo written ee la neks it perfectly dear that * are talking ebout sdked-pigwent er nultiplei pigment house paint* end not straight shiU lead house paint*. (b) A alogaa such ee "'Lead Contributes Mere te Mlxed-ftpcent Mmea nHints TUeo A*qr Other Ingredient ,* should be worked into the eojy s t u b if IV were siaply a bold faos soatoaos er paragraph. (S) The signature tf the ueeelattee should ha lneleded as the last line, right in the body * Vbe eofy nod net aa a eepatete eignetwe, (e drss too anah attenUaa to it. f mmym ^2914 wm ilwwi^ fi t| an*aa*moq n fm> *"* ? tup.w m ^.yw ai^ilM w ii in iiiia lilin lM ite iM M ftittM illfin iia ^ M M ta ^ i i l t n i in ft.... I iiiiJ ifiiiiila ia o a iir Min - im - n- inrmffiir , \ f L IA0e?19 i nte. r-nn>a*& CUroland, Ok4a t - mr ib , iyso ismsasusask Tha advortialng achxbri* m naxt dlaeosaad and Inaartino* oato approaad m mu mM la th* prapo**d progran* with th* oxoaptlno of ., faint 4 Tornlah Prodaetlon and faint Indurtry Magaain*. It naa daddad to oadt both of thta* publication*. It w*a alao daeidad Wat tka Igwy ahould look into tb* ponlbUiy of lnrlaalng m apao* In Oil, faint ft Erug Kaportor* It m forthar agraad that tba flnt aftrartlianant ahoald ba ropaatod lMadlctaly la aaeh publication uaad* It aa *1** agraad that foliating thla flrat la**rUen oovarlng all tha Important point!, athaa doant ada ahoald **eh anphaalao a dlffarat point, noraly aMaarlaing th* othar point* and that th*** ada ahoald b* ar atag-.arad in tha n^aalnan aa to oawr all point* aaeh north* KBUCITT Thar* a* a diffaraooa of opinion a* to boo publicity ahoald bo bandlod and It *aa agraaii that th* aau atai/ anould look farthar into publicity agonta and to obtain fro* than a praaantatlon of adiat they night bo ahln to do* TECtrCtf, BOOKLET MaaimtiUa, It via fait that th* ltan of flrat lnportano* *aa t* prapara a technical booklat oxplalnlng th* Wei* asfcjaet eorarad by th* odvortialnc In cou10*rbly nor* datall. Tha iwrfUrj ahoald IxnWtl* gat* tha poaaibility of obtaining th* aarrloaa of aoa* on* to proper* th* booklat. *eh oa Tylar Kogan, Onan* Corning flbr* 01oa* Co*, franklin krill of Oocil k fnabrayj or a Uehnlral art tar fornarly olth Uo I. 1* line Ceapaty ften nana eoold bo abtolBad fron Ikr* Daridaon* advarttalag nanagar of that Oenpaay* batting taaa odjaornad at lit00 p*K* mi*4 r pkffpw pw bf^^ >JK|P I*