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f:v. .viverttsemersi ippsar's it; Suinitiic; 5:rpv XtZL'i. Gulf L0a.sf Lumberman. [RLDA \ru`f. Lumber
CuOrera:or. Lumbcriand. Lumber Merchant. Miss. I'alley Lumberman. Xorthtcest Lumber Sr Building
Material Healer. The Plan. Retail Lumberman. Southern Building Supplies. Southern Lumber Journal,
Builtliua and Wood Construction--September, 1953.
INSTITUTIONAL
Yes, registered trade marks that appear right on the prod* acts help your customers identify Rocklath gypsum lath ... Sheetrock wallboard ... Pehf-A-Tape joint system. These famous brand names assure your customers they're getting the l .S.C. quality products they eall for. Kor only these products, developed and manufactured exclusively by L .S.G., can be made, advertised, represented, or sold as Rocklath ... Sheetbock ... Perf-A-Tape. Point out these marks of the genuine when you sell these nationally advertised brands of lath, wallboard, and joint reinforcement.
Look for this emblem, too--it signifies
UNITED STATES GYPSUM
The Greatest Name in Building
BB025 2100