Document omXVy6oN6GEZnJzgVLQqZwD7E

sure benefits with W111T1 LUJIP LIA 02977 STABILITY...Oxidation takes its toll in house paint; acids which are formed liquify or soften the paint. Active lead pigments neu tralize these products of decomposition and form stable insoluble lead salts. Durability in mixed pigment house paints is assured with White Lead. PLASTIC STRENGTH... Paint forms a plastic coating which becomes hard, brittle and inflexible if it does not contain a plasticizer. Such paint will crack under normal stresses, spoiling its appearance and reducing its protective value. Lead soaps act as stable plasticizers which maintain flexibility. Long-lasting plasticity is assured with White Lead. WATER RESISTANCE...Water causes ordinary paint to dissolve and emulsify, causing swelling, softening and excessive chalking. Paints containing lead pigments are highly resistant to water, they absorb only a fraction as much water as non-lead paints. Better water resistance, less erosion and controlled chalking are assured with White Lead. Long-life protection with WHITE LEAD WHITE LEAD has become to paint what Sterling means to silver. To people who know the lasting qual ities of White Lead paint, a mere mention of the White Lead content on your label will gain quick ac ceptance of its quality. Experience and repeated emphasis over the years have established White Lead as the best guarantee of paint qual ity. Be sure to tie your product to White Lead, be sure to recommend paint containing White Lead. BETTER APPEARANCE...Lead in house paints provides smart initial appearance, which lasts longer than paints containing no lead. All the advantages inherent in White Lead paints contribute to this better appearance. When the paint contains White Lead, the stamp of a good paint job on any house will be evident long after ordinary paints fail. 1S76 Lead Industries Association 420 Lexington Ave., New York 17, N. Y. s advertisement or version thereof appears in the following publications: American Paint Journal, Dec. S; Official Digest, Dec.: Oil. Paint & Drug Reporter. Jan.: Paint & Varnish Production, Dec.; Paint Industry, Dec.; Paint, Oil Sc Chemical Review, Dec. 11; Western Paint Review, Dec.