Document oay3XYdqOqRgrvQLNy9YznaR

COMPARISON of 1959 and 1960 PAINT BUDGETS MEDIA 1959 1960 Magazines, including Preparation Costs Television " * *' Trade Papers " " 11 Media Totals $402, 407 137,160 23.300 $562,867 $367, 000 220,000 21, 550 $608,556 Increase of 1960 over 1959 is $45, 683 or 8% Dealer Advertising, Promotional and Point of Sale Material 1959 $617,000 Increase of 1960 over 1959 is $58,000 or 9* 5% 1960 $675,000 Recap of Above 1959 Company Advertising in Media Advertising through dealers Totals $562, 867 617, 000. $1, 179,867 Increase of 1960 over 1959 is $103, 683 or 9% Magazine Insertions Television Markets 1959 l6 4 Cooperative Advertising Classified Directory Listings Booklets and Printed Matter Color Cards Dealer Magazine Trade Shows Window & Store Displays Store Signs fe Decals 1959 $21000 52.000 70.000 150, 000 25, 000 10.000 35.000 43.000 $in] ooo 1960 $608,550 675,000 $1, 283,550 1960 10 18 1960 $2507500 55.000 75, 000 175,000 20.000 10,000 40, 000 50, 000 $675,000 NOTE: Figures on Administrative Costs and Contractural Agreements have been omitted since there is no change over 1959. NL 000040070