Document o99Yj4dEJ5pRw3beD05wZKoaD

Every time it crosses ihe counter, "cheap", paint goes t rantcenstem. It robs the property owner who buys it, i blackens !thb reputation of the merchant who nsellS it*v and strikes at:the veryheart of lumbbtfs welfare. "Cheap" paint Reveals itstreacberous nature, fireti by ciacking ancl scalingf This meaUptyoufe' Customer mast do the whole job] alioverjagain --months orevenyears aheadoftime. Worse yet, there's another way "cheapV paint bites the hand that bought it! Before repaintingj your customer is obliged to hum and scrape off. the old, papit and apply a new; grirmog coati Naturally* f ihe?- property ^oWneiT' isutters a sharp-pain imthehocket-. ' hqbki He turns "sour" oa, larnbeP and' begins thiaking-of materials which don't need paint. So discourage the use of "cheap" paint. Ahoye all, don't create-inis Frankenstein that teems on luraber, tm* of Using good i paint, by a goodpainter. , Protect your business by . getting a durable paint job -- one : that Actually protects-lumber for a long iime, and iu turn protects the lumber business. f,aint madewithDntchBoyWhiteLead) does not crack and scale. Heifckitrequiresno expensiveburnIn^.aixd scraping.Itresists the weatheryJWeata down stubbornly by grad ual chalking^leaving a smooth, even surface for new paint. By/. actively selling Dutch Boy WhiteJLead, as well as the other -v: selling lJulch Boy When Hiitih Boyr White-Lead, is Used yufl! can be surejthe owner is painty At the same time you lay ihe foiibldakion for a profitable volume of paint business. DUTCH BOY 7-LEAD NATIONAL Ltil! COM PAN 111 Broadway, New York; 116 Oak St* Buffalo; 900 V. 1? St* Chicago; 659 Freeman Ave., Cincinnati; 820 "W. Superi Ave* Cleveland; 7J12 Chestnut St., St. Louis; 2240 Zith St., ; Francisco; Natianai-jBostcn Lead Co* BOO Albany St. ' National Lead & Oil Co. of Pa* 316 Fourth re* . .; Jo-h--n--7---*--L--e-w--i-f-e &- -Bros. C~o>..J, `Wideaer BL ,,Phila. KD-5767--!Building Supply New, Mqrch, - 'Scf> - /iityu-sC f