Document npKenMJNoQp8n8z4bz0mmjaD8

A STAN D ARD OI L CO M PAN Y O F CALI FORN I A SUBSI D I ARY 2 0 0 BUSH ST R EET SAN FR A N CI SCO 20 CALI FO RN I A J. R. M ACGREGOR VICE -P R E SID E N T Apr i l 2?, I 960 Dr . R. A. Kehoe Ket t er i ng Labor at or y Col l ege of Medi ci ne - Eden Avenue Uni v er s i t y of Ci nc i nnat i Ci nci nnat i , Ohi o FI LE 120, 431 X- 105A PUMP MARKI NG Dear Bob : I n ac c or danc e wi t h t he quest i ons r ai s ed i n y our l et t er of Apr i l 5, 1 have obt ai ned f r om St andar d t hei r vi ews r el at i ve t o t he pos i t i on t hey woul d l i ke t o have t aken i n connect i on wi t h par agr aph t wo of y our r ef er ence l et t er . They advi se t hat t hei r pr ef er enc e i s, f i r st , t o omi t any def i ni t i on af t er t he wor d " l ead" . The l ocal Seal er of Wei ght s and Meas ur es i n Cal i f or ni a i s agr eeabl e t o t hi s f or m of mar k i ng as f ar as hi s of f i ce i s concer ned. I t i s f el t t hat t he need f or a des c r i p t i ve t er m af t er al l of t hese year s i s unnec es s ar y si nce t he si gn i s mer el y a war ni ng agai ns t t he i mpr oper use of t he gasol i ne; t he t ype of l ead i s es s ent i al l y meani ngl es s t o an ext r emel y l ar ge per c ent age of t he popul ace. The second choi ce woul d be t o s ubs t i t ut e " ant i knock" f or " t et r aet hyl " , and t he t hi r d choi ce woul d be t he one we or i gi nal l y t al ked about , namel y, subst i t ut i ng " al kyl " f or " t et r aet hyl " . The i nt r oduc t i on of X- 105A i n St andar d' s gas ol i nes was her al ded by an i nt ensi ve adv er t i s i ng pr ogr am and st ar t ed i n t he " t easer " f or m t wo week s ago and was announc ed c ompl et el y on Apr i l 2 5 as " Met hyl " . I t i s t oo ear l y t o k now what t he i mpact of t hi s wor k i s goi ng t o be on sal es, but we l ook f or war d t o f avor abl e r es ul t s mos t hopef ul l y. I n f ol l owi ng many of t he st eps t hat have been r equi r ed t o br i ng t he c ommer ci al use of X- 105A t o f r ui t i on, I hav e had oc c asi on t o deal wi t h numer ous peopl e out si de of our own " i nner ci r cl e" . I t has been ex t r emel y gr at i f y i ng t o me t o wi t nes s t he compl et e s ec r ecy wi t h whi c h t hi s dev el opment has been shr ouded t hr oughout t he l ong per i od of i t s dev el opment st ages. Thi s i s an ex t r eme -2 t r i but e t o our f r i ends who hel ped us i n t hi s wor k and I wi s h t o ex t end t o y ou and t hose i n y our or gani z at i on who had k nowl edge of t he st udy not onl y my per sonal t hanks but t he t hanks of Cal i f or ni a Res ear c h Cor por at i on and St andar d Oi l Company of Cal i f or ni a. Si ncer el y, cc: Mr . J. G. Mc l l hi ney Mr . J. F. Koehnl e Mr . B. w. Pi ckar d Mr . P. L. Cr ai se Mr . R. G. Gar dner Dr . L. E. Cur t i s K T 0003102