Document np9kpa4bOGVabKVyx1LKEm1kw

THE NAPA PROFIT BUILDERS TEAM In 1986, teamwork will take on an even broader meaning for the NAPA system. Working together to get visible is exempli fied by a very special 1986 program in which NAPA Manufacturers are uniting to help you beat the competition in the retail sales market. Retail sales are becoming a big business in the automotive aftermarket. There's lots of competition out there and to help you fight it effectively a new team, called the NAPA Profit Builders, has been formed. The Profit Builders team is made up of Balkamp, Belden, Mac's/NAPA Oil, NAPA Batteries and NAPA Filters and they'll be working with you to increase your store traffic. When a Profit Builders representative calls on you, he'll be telling you about all the promotions offered by the manufac turers on this sales building team. You'll be able to examine all the promotions and with that representative's assistance, de cide which ones will work best for your store. All the promotions are designed to help you attract do-it-yourselfers which will lead you to better sales and bigger profits. Your Profit Builder representative will be a part of your team, too. He'll tell you how to merchandise more effectively and even help you plan your advertising. So, together you and the Profit Builders are going to win hands down! So be on the look out for your Profit Builders representative. He's got a game plan you can't afford to miss out on. Eacl" of the five c0mes t<on%dv. ,,r'\ rp\-?rooUmca!s'5 aa r^edC5 j sa*eS evt-la feature'"! containing store sate Pain'd local. , advert 3 site1 \ "'banners, a talkers, W ,d a \ radio seW1 \ product ad BARGAIN BUYS BACK IN 1986 fife 1b ^ ISt Hb lift HH Hi ^Hi>HiHK Hk " IS5! - Klftlftl To make your advertising ef forts even more effective, five Bargain Buys promotions will be offered in 1986. The 1986 Bargain Buys pro motions are designed to attract D-l-Y customers by offering a wide range of specially priced, high demand items. The items are selected for their traffic building poten tial and are offered in coordination with seasonal time periods. For example, garden hoses will be offered during the Spring Bargain Buys promotion, an item which is in high demand in the Spring. Each of the five promotions comes to you as a ready-made sales event kit, contain ing featured sale products, store signage and local advertising materials which in clude shelf talkers, banners, a radio script and a product ad slick. Two of the promo tions coincide with your Car Care Days Sales and the three others are timed to take : * <Vv UM k fes -HAW -.Mhih' I'il'li! Ill advantage of the increased sales oppor tunities offered during the winter, summer and Christmas seasons. Jobbers signing up for the 1986 Bargain Buys promotions may choose any 10 day period within the following Bargain Buys promotional time frames: January 27 - March 1 (Winter). March 24 - May 4 (Spring Car Care Days Sale). June 9 - July 6 (Summer). September 15 - November 9 (Fall Car Care Days Sales). November 24 - December 24 (Christmas). Used in conjunction with displays of related merchandise and impulse products, Bargain Buys promotions are an excep tional way to expand your retail sales base. 19