Document nm8g3r6QOxBZB54dJ0KmDnXy1

This advertisement appears in; California Plasterer, The Lather, Plastering Industries . * and Plasterer & Cement Mason--January, 1952 KOM/tM MPESTEEL? ( i U S fH H Poet faocO /?cfoes, Recf-mcf /`fs res//y /te/p/ryr me /tocOf" ''Let's be practical. Important any time--particularly so today--are the big savings in steel Rocklath plaster ing systems give you. If you're feeling the current pinch, better let Rock- ^ lath Plaster Base help you keep your building up to schedule. Write or see \ me for steel-savins: details." YOUR U.S.G. SALESMAN This contractor friend of mine is finding there's nothing quite like Rocklath and plaster construc tion. He's all-out for Rocklath Plaster Base as a top quality answer to today's steel-shortage problem. Rocklath helps keep his production moving--meets his quality standards and fire-code requirements as well. In using the 2" solid Rocklath and plaster partition, he figures a substantial saving of critical materials. And Rocklath Plaster Base makes column fire-proofing a cinch. Better look into Rocklath. It mav be your answer! 1902 1952 United States Gypsum YEARS The Greatest Name In Building For Building For Industry Gypsum lime Steel Insulation Roofing Paint BB025 2015 4 Sales Aids that pull in prospects Be like the early bird that always gets the worm, and go out now for your Bhare of the big spring Roofing and Siding business. You'll get your share and more, with these sure selling sales aids--pre pared for you by United States Gypsum. direct moil Colorful, hard-selling letters, envelope stulTers, broadsides and handouts. use spring Mwapaper Attention-getting newspaper ad mats, pre-tested to pull in prospects radla Interesting and convincing radio scripts that will talk your customers into buying. packed with movie Dramatic Hollywood production for locally s|>onsored showings. promotion plan displays Dynamic, eye-catching |x>sters and window display units. samples Pep up your presentations with easy-to-carry, easy-to-show samples. job signs Traffic-slopjiers you can use to advertise right on the job-spot. 'tilling in prosi>ecl8 is one job . . . making them satisfied customers is another. That's where the quality-controlled line of USG* Roofing and Sid ing makes your selling job simpler and more profitable. Finer materials and workmanship are reflected in the beauty and strength of every shingle. They almost sell on sight... they always satisfy. Mere are more reasons why! A Quality Line that Really Satisfies first with the latest developments in roofing and siding. Strong research has been a point of pride with U.S.G. for 50 years. And here are the newest! This new Gkip-Ix)CK* Shingle is a fast seller, because it's ideal for low cost re-roofing jobs. You apply it quickly in a beautiful basket weave pattern. New Pastel Blends in USG Thick Butt Shingles--all soft in tone; quaint in charm. The ladies love 'em! pulling power! foremost It's exclusives like Glatex*. the asbestos-cement siding with the beautiful washable china-like finish, that make U.S.G. a recognized leader in the roofing and siding field. And look at these USG Roofing exclusives: Super-Tite*, Arro-I,ock*, Dubl-Tab, Thatch, Shincl-Rol, Sjl-O-Ett*. (6LS finest If you know best, you'll most certainly want to handle this complete USG line. The fine quality of the products is changeless; the variety of colors and designs seem9 almost endless. For further details contact your USG representative - or write United Stales Gypsum, UOO W. Adams St., ('hicago 6, Illinois. f. M H(| o s pt on UNITED STATES GYPSUM The Greatest Name in Building