Document nkdKpGQ1YKVNRX6neR3Zww1J6

Du l ,4.j 14t.ii.wi>' ij j ' mmwww *' IIA08981 B optnui pbo bo t io b ytnro ew Tort, M.I. April 18, 1944 A masting of the Mibtri of th General Promotion Program , il was hold ot the office of the La Ad Industries Association, low Iork, M.Y., oo April U, 1944, At 8tS5 P.M. T COUPAFT i?*)> >/VU lational Load Company C. A. Gaatty ' latlooal Load Company E. J. Xrvlm lational Load Company V. Kaoat i lational Load Company Bt. JoAaph Load Company B. Boat B. 1. Patara Dnlted Etato* Smelting Befining 9 Mining Co. Xoc. B. B. Taylor i Arthur ladatr, lac. J* B. Cobbs, Xr. P. t. Vomser, Bacratary B. L. Ilegfeld, Assistant 8acratary Yba meeting aas eallad to ordar with Mr. B. ?. Peters la tha chair. Tha Chairman azplalnad that tha Executive Committee of tha Load ladastrlas Association had astablishad, at a meeting bald on Dacanber El, 1943, an overall total of $51,000, approximately tha saaa amount as subscribed In 1943, for all Association funds in 1944. Of this aaoont, $65,000 had boon ear-narked for tha Ordinary ftjiget of tha Association, $50,000 had boon tentatively j aar-marked for tha Matalllc Load Products fund, $53,000 for tha Agricultural Service Pund ($33,00 to ba collected froa members, $10,000 froa unexpandad funds, and $10,000 from tha American Turpantlna Pamars Association Cooperative), $E0,000 for tha Bad Lead Pund, and tha balance, approximately $83,000, for a Central Promotion Pund. Ba explained that tha Executive Committee fait that this General Promotion Pund should ba used to keep lead, la a general way, before tha public, alnca sufficient funds ware not available to continue tha ahlta lead advertising or tha large general advertising program suggested by our agency, Arthur Xudner, Inc., last fall. Bt than turned tha meeting over to Mr. Cobbs who revisaed tha history of tha white lead campaign, which was started on tha assumption that about $50,000 would ba expanded eaeh year la advertlslng white lead to tha public. Mr. Cobbs pointed out that i tha funds asds available for advertising whits lasd had bean as followsi 1939 ............... $194,999 1940 * $35,846 1941 ............... $1,034 194P............... 157,807 1943 ............... $114,569 ri kPBBpga.iWl.iP *'SMWWWwpuis -iMsap paeappps" p * wmmrnwmgmm - - ----- -- j 4 A I LIAO0982 urn '" ~m" in liiii "iw w i iMr`i i11 iiim i * t 'rr ~Huirrfr 'i ~.....n - --nr~ - General Promotion Program . ,, ...... ._..... April IS, 1944.-.- ------ ----- -*- This indicated a gradual curtailment of the program for various rossons until it was suspended during 1942 because of tba shortage of llr.saad oil, containers, ate., wblch ni beyond tba control of tba industry. Ba said that tba agenoy fait that tba wblta load campaign should ba eontlnuad regard less of tba fact that manufacturers could not supply the white lead, but ba recognized tba practical reasons for tba temporary suspension. Bo strongly reccvsended that it ba resumed St tba earliest possible moment. Hr. Cobbs then mentioned tba general advertising maspalgn of 1200,000 presented by tba agency last fall wblch the Industry felt was too large, although highly desirable. Ba than said that tba agency had been instructed to attempt to adapt these campaigns to the $82,000 fund available. In doing so, it was felt advisable to convert it to a distinctive trade and techni cal paper campaign, tba same general treatment being used in certain trade papers which reach broadly throughout industries who use or might use lead and with panel adaptations In certain other trade papers reaching specialized groups, such as the water works, plumbing, sheet natal, construction and marine industries, and painters and paint dealers. Mr. Boww and Mr. Gestty both expressed themselves strongly in favor of the campaign presented and Kr. Knust, likewise sup porting the suggested campaign, thought that the treatment would make it stronger than the usual type of trade paper advertising with special copy in each field. Mr. Taylor explained that he had given Kr. Colcord a pre liminary description of the campaign that was to be presented and that Kr. Colcord felt that nls company would not contribute to such a campaign. Apparently Ms reasons were based both on the feeling that It would be better to build up s reserve now for expenditure later and because he did not like some of the eopy treatment. Kr. Peters stated that the St. Joseph Lead Company was heartily in approval of the campaign proposed. Kr. Wormier pointed out that of all the metal industries lead was more In need of advertising than any other, in order to build up public understanding of the vast importance of lead to offset much of the unfavorable publicity arising from lnaocurate statements about lead poisoning. Several of those present steted that it was extremely necessary to Veep as large a campaign as possible running in order to protect the 1800,000 investment which the Association wipm"1'.' :**jr-. . ._.... .* --^ ___ ..J _ _ LIA08983 mi ' I Central Promotion Program -S- April U, 1944 already bad in whit* lead advertising and that this c mU W ' dent through tradt paper adTtrtlalng of tht type suggested, , which will ttlll kttp tht subject of load btfor* people who ' influtnet tht us* of larg* tonnagts of this a*tal. It was decided that tht Secretary and Mr. Cobbs would present tht proposed program to th* Bagle-Plcber Salts Cowpany la Cincinnati, and to Mr. Coleord at tb* tarlltst possible op portunity, so that a gtntral agreement sight b* rtachtd and th* caapalgn could h* started without delay sine* th* y*ar had al ready progressed so far. Th* wetting adjourned at SiSO PJ|. . 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