Document nkJEGng7OkEGod0oydqEz4y36

aeise***-**. ifi^i -*-'i i ii 17 ~tfni LIA06827 * Jsjfc* *- f-f- ****** '. ' ...... ............... ADVISORY COMMITTEE ------- ------ -------- WRITi LiAP PROMOTION PROGRAM Minutes of Second - Mew York, .Y. April IS, 120. A meeting of the Advisory Committee of the Whits Lead Promotion Program was bald at th# offleas of tbs Load Industrias Association on April IS, 19S9. Prasant aarai Ana cor.da Salas Co. Kagle-Piehsr Lead Co. Eagle-Plcher Lead Co. National Lead Co. Rational Lead Co. St. Joseph Lead Co. Unitad States Smelting Refining k Mining Co.lno J. I. McDonald W. H. Bart M. a. Roller Wa. Knust Harold Rove B. V. Patar* P. P. Coleord P. E. Worasar, Secretary R. L. Zlegfeld, Assistant secretary Duncan Tan Iordan Tha Secretary announced that be bad sent letters about tne canpaifn to Senators and Representatives from the nlning districts in which lead is produced and exhibited a nuaber of favorable replies be bad received. He also said that be bad sent copies of tha broadside, together with letters to Dr. Browne, U. 6. Forest Products Laboratory, and to tha officials of tne Painting and Decorating Contractors Association and others. He exhibited a nuaber of replies froa these aen, in dicating that they were extreaely pj.es.ssd with the caapaigh. HAMDLIRG OF IR^JIRIES What to do with inquiries received as a result of the ad vertising was discussed. It was recowended tnat these should ell be answered froa caspalgn headquarters. Inquiries froa individual boos owners were believed of no pertlcular Interest to the aeaber coapanles beceuse they could not afford to follow thea up with personal calls. However, it was suggested that those froa larger users of paint, such as devslopeent builders. Government agencies, etc., should be passed on to cooperating member* after tney were answered by the Association In order that they wight be followed up sore closely at the discretion of the members. The question of en.lstlng the cooperation of shareholders In the campaign, Just ss the cooperation of employees had been aollclted, was discussed. it was felt that to Band out announCviaWita to tne st.areho.ders with Ulvldwud cnecaa wou.d be the most satisfactory but where companies either wars not pay- WP' ;jjpw V. munm nwi=- J! "JJ* -J^i!. wwgy^w.-- BMC *mm ...: ----------------: , . , ^ i > ^ ^ Z & a i s . ^ . . . t . ipmuL ijipp^^1 ^pswpw^pwpi,^ipww.i*iwP-1 w11 *^,1^11,11 .. i LIA08828 ! y^a^l.iM^->^W -^.^iM^.>.:<^,r|lj^ irti.i.fi>-iiy-i-#> t -#-? ii ~iii AHuM *aifli>fri>in i i ilWttJiil^lliatiiritiiiu'tiiii 1&fi i)rii'i\itiiT#^ii~iMii<Mii igim i ifiii1ir*"Vii>n' ` ~ni ,-i -~t ' . Advleory Committee Minutes of Second j Me*tin* - White Lend Promotion Program --* ' ___ Meeting April IS, lft&t ............ -9 - In* dividend* or where the next dividend payment would be made efter tne peak of tne painting season, notice* thouId preferebly be given speclel mailing In the neer future. The Association wou.d aupply each member company, free of cost, eufflclent leaflets for shareholder* ns11In* but distribution would be at the cost of each nenber cooperat ing Corroding nenber* felt that they would like to he able to Include on the notices a boost for their ana ftrtlcuisr brands. It was, therefore, decided that Um Secretary should so prepare the announcement that iteould be used ty the corroding nanbars for their own bread neesaga. Tne leaflet was to be submitted to member* to see bow many would be willing to circulate than to their stock shareholder* and bow aany they would aewd. L It was suggested tnat the logotype be used on Associ ation letterheads and the letterhead* and nailing pieces of nanbars who cared to use It. This Idea was endorsed by the nesting. It was also suggested that Its use night be of fered to painting contractors and others who eared to co operate to give the eaolen the widest possible circulation* It was decided, however, that the wording of the logotype should be changed to Include In sons way the word paint* and that this natter should be referred to Arthur Kudner Inc. for revision. The advisability of copyrighting the slogan was dis cussed, but It developed that there was no way, through tne present lass, of adequately protecting It. Therefore, tne only protection would be through the eoaaon iew, and, where it was used In a manner that Involved misrepresentation, through the Federal Trad# Cocaalsalon. ABPIIIPgAfr SVPPtt br fanOAkiotii The Secretary pointed out that wa had several thousand copies of tne broadside remaining and that If tba aamber* had need for an additional supply or bad suggestions as to how they could be put to good use, their suggestions would be wel come. It was suggested tnat we obtain a list of the vocational echoola throughout the United States *>leh conduct painting olassts and send the broadsides to the Instructors. B - .*...iiawwwwwen8wi*. u . .* m wwi wjwu .luusspi.Binwi^i-ir H,wiwwigpipfp^pwf>w^ii - ' 'n " .> a*nv-i mm wmmm LIA0B82Q a a 4 Advisory Committee Meeting - White Lead Promotion Program Minutes of Pecend Hating __ April ie( 1929 WHITE LEAD BPECIPICATIOMS roR IDHICIPALITUB MS-COUHTIES ' The Secretary pointed out that we bad numerous request* for specifications covering the purchase of pure white lead paste by municipalities and other governmental divisions* fie suggested the use of American Society for Testing Materials* specifications, but that body bad specifications covering both basic carbonate and basic suifate *nlte lead which would eon plicate the specifications. Be did not wlsn, however, to pro ceed by specifying only the carbooete without permission of the eaters because of the decision st the previous aeetlng of the Advisory Coemittee to make no distinction betwesn basic carbo nate and basic sulfate wnlte lead. It was agreed, however, that for this particular purpose, the American boclety for Test ing Materials' speciflcstlon covering lesd carbonate only would be advisable because only e very small percentage of paste white lead is made from the sulfete. RADIO TIME OH G00DTZA1 PROGRAM___________ The Secretary announced that we would probably be given about five minutes on one of the Goodyear radio farm programs for an Interview on farm painting and that there would be other requests and opportunities for speakers on the painting subject. He asked for suggestions as to sen who could fill such speaking engagements. for the radio programs, tbs names of Mr. Wlckberg, Mr. Dewar, Dr. Browne end Mr. Van Tlsck wars mentioned. It was fslt that if s painting contractor ware to speak, Mr. Dewar was the man beat suited, but some one known to tne farmer, like Mr. Van Vieck mlgnt be better. QT AffWYAfc The question of the Seal of Approval for 100 per cent wnlte lead paint was considered and it was still concluded that it waa too early for the Association to take such a step, primarily be cause of the danger of Incurring the animosity of tne larger paint manufacturars, soaething to be avoided et this stage of the pro gram. Policing difficulties were also feared. It waa pointed out that esveral paint manufacturer* who have already agreed to make 100 per cent volte lead paint are anxious to have a heal and that several other manufacturers would probably sue such a paint on the condition that they be given e heal. In lieu of e Beal, It was decided that for the tlmw being, the Aeeocletlon smy permit manufacturers of prepared white lead paint to use the slogan and logotype In tntlr advertising and literature but not on tne pack ages. The dangers from misuse of this slogan were pointed out but It was believed that the progrea would benefit from tne widest publicity that could be given it. vs*- "TT wi frln nkMIfi-- ijiw m h . :. .} -::.f . p----[ LIA08830 "1 ia,4..lr.t.W/fcVlftfc Advisory Coaalttae Heating - White Lead Promotion Program......... ~..... -4 Hlnutes of f.rcond a WarnIII I m mtan iiln iil if ia ii WiiiiiA W a U ti' i tiiiauaaaSMtM.aiifri ri muir rawna annus: The Secretary announced that in the Jana advertis ing, a coniuMr whits lsad booklat would be ofrarad and that It wouid probably ba ready for dlatrlbutton within five weeks. In this connection, ha asxed for guldanos with reipect to how two-coat painting ahould ba traatad by tha Association. 8a pointed out that two-cost ijrittai ara becoming aora wldaspraad among paint aanufacturara and that we would have to neat tne demand. It waa decided to radon and tnrea-coat painting for tha bast work, no natter aMt kind of paint was used, but that If a two-coat Job la dasired, to declare that batter results can ba obtained with two coats of pure wnlte lead paint tnan with any other* for tha taka of amplification, it was felt desirable to recM^ and for tha two-coat painting with whlta lead, tha same formulas tnat would ba used for tha second and third coata In three-coat painting. While this would not ba tha Ideal formulation, It waa felt that tha difference In serviceability would ba negligible and outweighed by tha advantages of ampli fying the recoaneodatlona. The Secretary aleo asked for counsel with respect to how much Information on painting practice end application should be given to the public. It waa racoaaended that tba Aaaoclatlon print In booklets or other literature as such de tailed Information as It desired, since the experience of ember coapanlss had shown that this brought only an occasion al objection fro* painting contractors who had becoae used to tha practice because of the policies of nixed paint aanufactursrs. Of coursa, wnan any such Information Is given, it snou.d also lneludt a racsziandatlon to usa the services of a skillel painting contractor. The Secretary also pointed out tnat our recommendations for alklng white lead for In tarlor painting arm unnecessarily complicated by the fact that one of our aanufacturers uses the tars "lead mixing oil" and the other "lead reducing oil" for the flatting vehicle. Everyone felt tnat It would be highly dealrable to have unifora terminology, but that these terms have been used eo long now that it would be difficult to make any change. 0 fcfKXAi. .Bfl-ffiPfeUi The question of special copy for our trade paper adver tising to various groups, sucn as architects, dealers, lumberman and paint manufacturers was brought up but It wss pointed out that tnu preparation of such special copy would probably cost froa kB to SO per cant of tns cost of apace. This question eae re- . ferred to the Advertising CouiSel of the oorroders to be worked out if there ere sufficient funds. rt.mnn The Secretary was requested to Include ss part of tha record the Budget which had been established prior to the ap wjpi.ii..ju m.'ii 'mini i'M 1 ii ISHHjll .UlffinMH! j ii fwmitfaw. iwmipif .L.g'imiimpiui < LIA08831 i 4 l 1 * 1 I ,j t vfiriiTiWiiiit rr ;<cijri'yr'i,!,i~^r 'n nftfVT-',i ..msi.itagM'fcfca.'jtt*i.w, Advisory Committee Meeting - Wnlte Lead Promotion Program Minute* of Second ............................. Meeting April Ik, 1MB - 6- polntment of the Advisory Committee for the conduct of the Whit* Lead Promotion Program, together vlth the media se lected. This information Is ss folio**I u i i.smsi Cost of Msgsslne Advertialng Cot of Preparation end Production i* tuhils.isr* (ai Trade . $1,600 lb) Consumer 6,000 (c) Editorial preparation sod production costs 6,000 (d) Contingencies 1.200 S. Association Expense {*) otaff Aesietent $,600 Clerical Help () . 8,400 Junior Clerk 685 Other assistance 4.000 (b) Additional rent and office expense (c) ** Milling pieces. Including postage I $163,666.60 . 16.000.00 $196,666.60 u $18,000.00 $ 9,686.00 $ 6,000.00 Broedaldes and poatera Employee leaflets Consumer booklet btocknolder leaflet Perm booklet Painter leaflet Field work Increased printing of "Lead* Lumber dealer booklet Painter helps, logotypes Booklet for cltlsa, etc. Contingencies $8,600 600 6,000 600 8,000 8,000 8,000 4,000 1,000 1,000 1,000 700 $49,616.00 i i i i. r r t t r TOTAL $846,1V1.6Q Publicity - directed ty Publicity Department of Arthur Kudoer loo. Subject to modification aa campaign progresses. sr at* ' *>!* i'm jimmm ij mwiesMiiiwe wmwiiiruMa nim i eeinilfnti Mi miMiiieeieaeematm>aAmiA. fPS m LlA0e 83 2 Advisory Coaalttee Meeting - White Lead Proaction program Wr,'..t -r Peered JtlM-VJL. April 12, 1959 Magasines Para Papara Trad# Pap#ra MEPIA fc&fcKIEg Circulation e,7f,es2 ,04,55 451.056 TOTAL 11,181,118 $115,900.00 5,757.50 0*9.00 $165,866.50 Saturday Evening Pott Collier's B#tt#r Boat* * Oardaoa American boa# fwaJi!ia . Country Gentleman Agricultural Leaders' Digest 7 Insertion# 6 Insertion# 6 Insertions 6 Insertions 1 page 1 psgs 1/2 page 1/* page. / 6 Insertions 1 pegs ' * 6 Insertions 1 page Aserican^Pafnt k Oil D#al#r American Painter k Decorator National Painter# Mageline Painter li Decorator American Paint Journal Paint, Oil k Chemical Review . Bardvare Age Hardware Retailer American builder k Building Age American Luaberaan Architectural Porum insertions Insertions Insertions Insertions insertions Insertions insertions Insertions insertions insertions insertions 1 page 1 page 1 page 1 page 1 page 1 page 1 page 1 page 1 page 1 page 1 page TREASURERS REPORT The Treasurer's Report on actual receipts end disbursements from January 1 to March 51, 1959, Inclusive, was submitted and Is as folloest White Lead Assessments $45,115.64 furniture and fixtures Salaries Mailing Office Supplies Miscellaneous $660.55 927.78 481.55 59.09 IF.Ti H? Outstanding subscriptions March 51, 1959 Balance, April 1, 1959 $9,667.64 15,114.95 $45,li5.84 Outstanding subscriptions $9,667.64 $4$,11*.U Subscriptions paid from April 1 to April IS I&SaMfiaAl $ 6,941.00 I I "eweee Secretary and Treasurer -->i i immi.jiyu.i jeew'. !' JlfgyiSW. =9P