Document n9kaa03mLzaLnOgXy54nmE5nG

Good window display is one ofthe methods Mr. J. R. Duncan employs for attracting more white-lead sales "Our Dutch Boy sales jump higher every year" -- and Mr. Duncan adds, "That's because we don't merely carry white-lead--we sell it!" IN the latter part of 1919, Mr. J. R. Duncan and he'll quickly reply, "I sell it!" His attrac bought out a Jeannette, Pa., hardware store. tive Dutch Boy windows tell you that. The Prior to Mr. Duncan's ownership, this store had minute you walk into his store you'll see never sold pnrmallv nrrr 3 000 IKe rf T3 Tld1 TvT T. It ^ uuy wmic-xcau. i c l uic verv nrsi vesr. m/u. Mi. Duu>-ctii sulu 4,050 ius. He pushed his Dutch Boy sales to 12,050 lbs. in 1921. Still he wasn't satisfied. By the end .of 1923 his annual sales of this widely used paint product were 20,000 lbs. Ulincan lose an nnnnrtiinitir t-n nc^ hie nprcnno i selling ability in order to iceep ms LAitcft .boy sales record growing. Merchants in all parts of the country refuse, like Mr. Duncan, to consider a Dutch Boy sales record as a sales limit. And each year Mr. Duncan might have been contented their profits on Dutch Boy grow bigger. with the thought that he had reached the limit of his white-lead sales. But increasing his Dutch Boy sales seven times in four years only acted as an incentive for greater selling effort. As a result, up to June, 1924, he sold 31,525 lbs. of Dutch Boy, beating his last year's record by 11,525 lbs. in only five months' time. Acl^ "Mr r^iirw^or* tl ns nnr a o * * Dutch Boy white-lead in stock, We're willing to work with any merchant for greater white-lead sales. New window displays are ready for you. Newspaper cuts, movie slides and other helps, prepared by experts, are yours for the asking. Just tell the Dutch Boy salesman what you can use, or write us direct. NATIONAL LEAD COMPANY New York, HI Broadway; Boitoa, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 Weat 18th street; Cincinnati, 659 Freeman Avenue; Cleveland, 5!w cii Superior Avenue; St. Louis, in Cneatnut burvh. National LmH A Oil Co of P _ 114 Avenue; Philadelphia, John T. Learit 6t Btot Co., 437 Chestnut Street. This advertisement appears in the following publications: Page--Hardware Age--Oct. 16th Hardware Retailci--Nov. American Paint & Oil Dealer--Nov. Good Hardware--Nov. 0000-NLI-000017141