Document n99nRa9Qra9BQzaQMZOnMJrn2

as a June mommg i& -** The tonic effect of nature's beaut}' has caused hospital executives to give careful study to the effects of color on various types of patients. Stimulating, refreshing tones of green have one function . . . certain shades of yellow or red, another. There is a place for even dull green-grays and taupes in the wellequipped hospital. "Where should a certain green be used? Where is orange appropriate? How should a hospital use a warm brown? These are natural questions . . . questions that can be best answered by color authorities who have studied the place of color in the modern hospital. Some years ago, the National Lead Company created the Department of Color Research and Decoration to make an extensive study of color, including its use in hospitals and its effects on different types of patients. The information gathered by this Department-- tested by actual experience-- is available to those interested in the color problems of medical institutions. The services of this Department are given without charge. You are invited to write the Department, of Color Research and Decoration for help in connection with your painting problems. I X IMVItl r.tLJ 7 K S E IE VI V E T hcDcpartmcnt of Color Research and Decoration does not issue standard recommendations. It considers each room m each hos pital as a separate pronlem and therefore studies layout of rooms, their exposure, location and type of lighting, and of course, their purpose, before making color recom mendacious. X ATI OX AIL 1.1s AII < 0>1I`A.\V New York, 111 Broadway--Buffalo, 116 Oak Street--Chicago, 900 West jHth Street Cincinnati, 659 Freeman Avenue -- Cleveland, 820 West Superior Avenue--St. Louis, 722 Chestnut Street --San Francisco, 2240 24th Street-- Boston, Nationab llosinn Lead Co., FiOO Albany Street -- Pio-duirgh, National Lead Oil Co. of Pa., 316 Fourth Avenue -- Philadelphia, John T. Lewis Bros. Co., Widuner Building. hospitals get washable walls ivith paint THIS matter of washable walls is not merely a case of applying any paint. Paint that will stand up under repeated washings must be made of a pigment that remains insoluble in water. Modern hospitals get washable walls by specifying paint made with Dutch Boy White-Lead and flatting oil. This pigment --white-lead -- is not soluble in water and does not become so. It makes paint that will stand up under repeated cleaning with soap and water. And Dutch Boy has many other advantages that "budget-minded" hospital executives appreciate. In the first place, paint made with Dutch Boy White-Lead and flatting oil can be readily tinted to any desired color, maki: ig it easy for hospitals' to secure the exact color treatment wanted. Moreover, Dutch Boy is extremely adaptable. It can be used for painting every type of surface--wood, plaster, wall-board, fabric, masonry, or metal. Likewise, it can be used to obtair many different finishes . . . flat and eggshell ... undercoat ings for enamels . . . mottled or figured effects . . . low- relief textures and many others. . With all these points to recommend Dutch Boy, it's nc wonder that modern hospitals, with their eye on the econ omies of standardization, keep an adequate supply of Dutch Boy White-Lead always available. The well-known ^ brand of Carter White-Lead is also l made by the Naiiotial Lead Com pany. In.Purcba's-,pM mgeither Carter "Dutch Boy White Lead, the buyer it assured ofobtain-: ing white-lead of^Jg. the highest quality v NATIONAL LEAD COMPANY New York, 111 Broadway -- Buffalo, 116 Oak Street--Chicago, 900 West 18th Street --Cincinnati, 659 Freeman Avenue -- Cleveland, 820 West Superior Avenue -- St. Louis, 722 Chestnut Street-- San Francisco, 2240 24th Street --Boston, National-Boton Lead Co., 800 Albany Street-- Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Avenue -- Philadelphia^ John T. Lewis Bros. Co., Widcner Building' `W / >'('ij rt'S i - .. /1-' ,,.t_ mi Color can be tranquil as a summer horizon Grass, so green... Amide ! The same sooth The choice of color depends upon many- ing green...inside! Hospitals have found different factors --size of room, exposure, that it pays to duplicate outside colors, furnishings, purpose, and type of lighting. inside, and thus speed patients' recovery. Our Department of Color Research and Green--restful and quieting--may be Decoration will gladly study the condi the proper color for some rooms in a tions which must be met in your hospi hospital. A different and brighter green tal . . . and then make recommendations may be required to meet other based on its study and its needs. Tans, yellows and even experience with color prob shades of red and orange, lems in hundreds of different may be. recommended for hospitals. special purposes. Why not drop a line to the It is the business of our Department today? Simply Department of Color Re outline your problem and a search and Decoration to study the painting problems of hospitals and recommend color treatments designed to meet particular requirements. Our Department of Color Research and Decoration supplies, without cost, suggestions and kelp to hospital txecutives. Per sonal consultations can also he arranged. prompt response will follow. Address the Department of Color Research and Decora tion in care of our nearest branch office. N ATI O X A I> L E A ( C O M I* V X V New York, 111 Broadway Buffalo, 116 Oak Street - Chicago, 900 West 18th Street - Cincinnati., 659 Freeman Avenue - Cleveland, 820 West Superior Avenue - St. Louis, 722 Chestnut Street - San Francisco, 2240 24th Street -- Boston, National-Boston Lead Co.. 800 Albanv Srrwr -- & oil c.rv vr r...... ................. -...--................................... 1" MEETS HOSPITAL RE^lIftEMENTS FOR WASMABXE PAINT Painted walls have proved so satisfactory from the standpoint of hospital sanitation and clean liness that their adoption has become universal.' But hospitals have also found that not all paints will meet hospital requirements. Walls must be washed repeatedly . . . they must have exactly the right color and give the proper degree of light-diffusion. Hospital superintendents have standardized on Dutch Boy White-Lead because it meets every one of their requirements. Paint .made with Dutch Boy can be washed time and time again, for the pigment, white-lead, is insoluble in water. Paint made with Dutch Boy and flatting oil gives walls a velvety, light-diffusing surface . .. a finish of highly desirable richness and depth of tone. It helps eliminate excessive high-lights and shadows. Furthermore, Dutch Boy White-Lead is ex tremely adaptable. It can be used to obtain flat or eggshell finishes for interiors . . . gloss paint for exteriors ... undercoatings for enamel . . . any one of a thousand different tints . . . paint for wood, plaster, wallboard, masonry or metal. Truly, Dutch Boy White-Lead is the all purpose, all-around hospital paint material. Standardize on Dutch Boy for paint that combines durability, washability and adapta bility in the same product. NAT IO N AL LE A COM PANY New York, 111 Broadway--Buffalo, 116 Oak Street --Chicago, 900 West 18th Street --Cincinnati, 659 Freeman Avenue---Cleveland, 820 West Superior Avenue--St. Louts, 722 Chestnut Street -- San Francisco, 2240 24th Street--Boston, National-Boston Lead Co., 800 Albany Street-- Pittsburgh, National Lead &. Oil Co. of Pa., 316 Fourth Avenue -- Philadelphia, John T. Lewis &. Bros. Co., Widener Building. ZPsiKatfonal Lead Companyw vy-ln purchasing Carter ' or% --Dutch Boy White-Lead, % 'the^ buyer is assured of oh-:* -- Uatning rwhite-Uad of the i BUTCH BOY WHITE-LEAD MEETS HOSPITAL R<|LTHE>1ENTS FOR WASHABLE PAINT Painted walls have proved so satisfactory from the standpoint of hospital sanitation and clean liness that their adoption has become universal. But hospitals have also found that not all paints will meet hospital requirements. Walls must be washed repeatedly . . . they must have exactly the right color and give the proper degree of light-diffusion. Hospital superintendents have standardized on Dutch Boy White-Lead because ic meets every one of their requirements. Paint made with Dutch Boy can be washed time and time again, for the pigment, white-lead, is insoluble in water. Paint made with Dutch Boy and flatting oil gives walls a velvety, light-diffusing surface . . . a finish of highly desirable richness and depth of tone. It helps eliminate excessive high-iights and shadows. Furthermore, Dutch Boy White-Lead is ex tremely adaptable. It can be used to obtain flat or eggshell finishes for interiors . . . gloss paint for exteriors ... undercoatings for enamel . . . any one of a thousand different tints . . . paint for wood, plaster, wallboard, masonry or metal. Truly, Dutch Boy White-Lead is the all purpose, all-around hospital paint material. Standardize on Dutch Boy for paint that combines durability, washability and adapta bility in the same product. The Carter brand ofpure white-lead is also sold by National Lead Company. In purchasing. Carter or Dutch Boy White-Lead, the buyer is assured of ob taining -ahite-lsud oj the highest quality. NATIONAL LEAD. COMPANY New York, 111 Broadway---Buffalo, 1 16 Oak Street-- Chicago, 900 West 18th Street --Cincinnati, 659 Freeman Avenue--Cleveland, 820 West Superior Avenue--St- Louis, 722 Chestnut Street -- San Francisco, 2240 24th Street--Boston, National-Boston Lead Co., 800 Alhanv Street -- Pittsburgh, National Lead St Oil Co. of Pa., 316 Fourth Avenue -- Philadelphia, John T. Lewis Sc Bros. Co., Widencr Building. DUTCH BOY WHITE-LEAD Color run be tranquil as a summer horiz&n Grass, so green.. .outside!The same sooth The choice of color depends upon many ing green... inside! Hospitals have found different factors --size of room, exposure, that it pays to duplicate outside colors, furnishings, purpose, and type- of lighting. inside, and thus speed patients' recovery. Our Department of Coior Research and Green--restful and quieting--may be Decoration will gladly study the condi the proper color for some rooms in a tions which must be met in yiiir hospi hospital. A different and brighter green tal .. . and then make recommendations may be required to meet other based on its study and its needs. Tans, yellows and even experience with color prob shades of red and orange, lems in hundreds <> different may be recommended for hospitals. special purposes. Why not drop a line to the It is the business of our Department today-' Simply Department of Color Re outline your problem and a search and Decoration to study the painting problems of hospitals and recommend color treatments designed to meet particular requirements. Oar Department of Odor Research and Decoration supplies, without cost, suggestions and kelp to hospital executives. Per sonal consultations can also be arranged. prompt response will follow. Address the Department of Color Research and Decora tion in care of our nearest branch - office. ZV A T I O X A 1. I. E A II < O M I* A X Y New York, 111 Broadway Buffalo, 116 Oak Street Chicago, 906 West 18th Street - Cincinnati, <>*>9 Freeman Avenue Cleveland, 820 West Superior Avenue St. Louis, 722 Chestnut Street - 'ban I rancise <>. 2240. 24th Street -- Boston, National-Boston Lead Co., 800 Albany Street -- Pittsburgh! National Lead & Oil Co. of Pa., 316 Fourth Avenue - Philadelphia, John T. Lewis & Bros. Co. Wiccner Building. reflecting Nature's warmth and cheer ATIENTS deserve to have every detail of their mended for convalescent cases. Certain restful greens Psurroundings designed to meet their special needs. are helpful to nervous patients . . . other colors have The color of walls, for instance, affects most hospital their proper use . . . there is a tint or shade to meet patients. Therefore, architects and hospital super every hospital need. intendents are giving ever-increasing attention to The Department of Color Research and Decoration hospital decorative treatments. will be glad to cooperate with you or your architect Our Department of Color Research and Decora in determining correct color schemes for the rooms tion has helped many hospitals in the solution of in your hospital. This consulting service is offered their decorating problems. Depending upon illumi without cost or obligation on your part. It will pay nation, exposure, size, and purpose of the rooms you to investigate this helpful service before under to be painted, this Department has recommended taking your next decorating job. appropriate color schemes. Address Department of Color Research and Deco The warm reds and yellows are sometimes recom ration in care of our nearest branch. NATIONAL LEAD COMPANY New York, 111 Broadway -- Buffalo, 116 Oak Street -- Chicago, 900 West 18th Street -- Cincinnati, 659 Freeman Avenue -- Cleveland, 820 West Superior Avenue--St. Louis, 722 Chestnut Street--San Francisco, 2240 24th Street--Boston, National-Boston Lead Co., 800 Albany Street -- Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Avenue -- Philadelphia, John T. Lewis & Bros. Co., Widener Building. DURABILITY ' cs- '$~f __t. ... Some of lhe Ileasons modern hospitals standardize on Dutch IT has long been customary for hospitals to standardize on staple items of many kinds ... linens, kitchen equipment, medi cal supplies, etc. Modern hospitals are now also standardizing on paint materials of known quality. While the requirements of each hospital may vary in many respects, they all demand paint that provides durability, washability and adaptability. These are the qualities most essential to economical main tenance . ; these are qualities offered by paint made with Dutch Boy White-Lead. t v Paint made with Dutch Boy gives you a custommade job ... in color, in finish, in wearing qualities. It can be tinted to the exact color you require. With NATIONAL LEAD COMPANY New York, 111 Broadway--Buffalo, 116 Oak Street--Chicago, 900 West ISth Street-- Cincinnati, 659 Freeman Avenue -- Cleveland, 820 West Superior Avenue -- St. Louis, 722 Chestnut Street--San Francisco, 2240 24th Street--Boston, National-Boston Lead Co., 800 Albany^Street--Pittsburgh, National Lead &. Oil Co. of Pa., hr 316 Fourth*Avenue--Philadelphia, John T. Lewis & Bros. Co., / Widener Buildine. / > linseed oil for exterior use and flatting oil for interior use, it can be employed for painting every type of surface--wood, plaster, wall-board, fabric, masonry or metal. Dutch Boy can be used to obtain many dif ferent finishes and effects--flat, eggshell, and various mottled and figured patterns. Because of the sanitary requirements of hospital service, it is particularly important that the paint used be washable. Paint made with Dutch Boy can be cleaned with soap and water over and over again. Dutch Boy answers every requirement of modern hospitals. For greater convenience and lower; maintenance costs, standardize on it. Write our Department of Color Research and Decoration in care of our nearest branch for additional information regarding hospital decorating problems. The well-known brand of Carter v White-Lead is also made by the Na- -: v tiotsal bead Company, In purchasing *-&- either Carter or Dutch Boy White- ' head, the buyer isassured ofobtaining & white-lead of the highest quality. , ?, ,* 1 p, i" 5 *. u."/ t C -`k- ^-v c 1 as a June morning The tonic effect of nature's beaut)' has caused hospital executives to give careful study to the effects of color on various types of patients. Stimulating, refreshing tones of green have one function ... certain shades of yellow or red, another. There is a place for even dull green-grays and taupes in the wellequipped hospital. Where should a certain green be used ? Where is orange appropriate? How should a hospital use a warm brown? These are natural questions . . . questions that can be best answered by color authorities who have studied the place of color in the modern hospital. Some years ago, the National Lead Company created the Department of Color Research and Decoration to make an extensive Study of color, including its use in hospitals and its effects on different types of patients. The information gathered by this Department-- tested by actual experience-- is available to those interested in the color problems of medical institutions. The services of this Department are given without charge. You are invited to write the Department of Color Research and Decoration for help in connection with your painting problems. IMtm II V A LI X Ell S I! It V1 l K 1 he Department of Color Research and Decoiaiion does not issue standard recommendations. it considers each room in each hos pital as a separate problem and therefore studies layout of rooms, their exposure, location and type of lighting, and ~ of course, their purpose, before making color rec ommendations. NATIONAL LISA ll> COMPANY New York, 111 Broadway--Buffalo, 116 Oak Street--Chicago. 900 West Ibth Street -- Cincinnati, 659 Freeman Avenue -- Cleveland, 820 West Superior Avenue --St. Louis, 722 Chestnut Street -- San Francisco, 2240 24th Street--Boston, NationalBoston Lead Co., 800 Albany Street -- Pittsburgh, National Lead &. Oil Co. of Pa., 3J6 Fourth Avenue -- Philadelphia, John T. Lewis Bros. Co., Widerwr .BidMb.yr...... .... 3 hospitals get washable walls with paint 130 Let .** 3^t c h "HtTE L" ^ THIS matter of washable walls is not merely a case of applying any paint. Paint that will stand up under repeated washings must be made of a pigment that remains insoluble in water. Modern hospitals get washable walls by specifying paint made with Dutch Boy White-Lead and flatting oil. This pigment -- white-lead-- is not soluble in water and does not become so. It makes paint that will stand up under repeated cleaning with soap and water. And Dutch Boy has many other advantages that "budget-minded" hospital executives appreciate. In the first place, paint made with Dutch Boy White-Lead and flatting oil can be readily tinted to any desired color, making it easy for hospitals to secure the exact color treatment wanted. Moreover, Dutch Boy is extremely adaptable. It can be used for painting every type of surface--wood, plaster, wall-board, fabric, masonry, or metal. Likewise, it can be used to obtain many different finishes . . , flat and eggshell . . . undercoat ings for enamels . . . mottled or figured effects . . . low- relief textures and many others. With all these points to recommend Dutch Boy, it's no wonder that modern hospitals, with their eye on the econ omies of standardization, keep an adequate supply of Dutch Boy White-Lead always available. The well-known brand of Carter White-Leadis also made by the Na tional Lead Com pany, In purchas ing either Carter or Dutch Boy White Lead, the buyer is assured of obtain ing white-lead of the highest quality NATIONAL LEAD COMPANY New York, 111 Broadway -- Buffalo, 116 Oak Street -- Chicago, 900 West 18th. Street -- Cincinnati, 659 Freeman Avenue -- Cleveland, 820 West Superior Avenue -- St. Louis, 722 Chestnut Street -- San Francisco, 2240 24th Street -- Boston, National-Boston Lead Co., 800 Albany Street -- Pittsburgh, National Lead &. Oil Co. of Pa., 316 Fourth Avenue -- Philadelphia, John T. Lewis & Bros. Co., Widener Building.