Document n21KwzRNn8oG9ROXjnzbrmVX

MAFCO CONSOLIDATED GROUP INC (Form- 10-K, Received 03/28/1997 00 00:00) Page 8 of 116 6 Sales of the Company's cigar products outside of the United States are currently not material, although the Company has begun to strengthen its presence in the international market for premium and mass market cigars, particularly m Europe, the Middle East, Latin America and Asia, by increasing management's focus on the Company's direct export business. The Company has hired an experienced international marketing manager to concentrate on foreign sales and promotions and currently has a total of 47 agents and distributors m Europe, the Middle East, Latin America and Asia See Note 15 of Notes to Consolidated Financial Statements. TRADEMARKS Trademarks and brand name recognition are important to the Company's business. The Company generally owns the trademarks under which its products are sold The Company has registered its trademarks in the Umted States and many other countries and will continue to do so as new trademarks are developed or acquired The Company does not hold or own the right to use certain of its well-known trademarks and brand names in certain foreign markets. The Company's ability to expand mto such markets by capitalizing on the strength of its brand names in the Umted States may be limited by its right to use or acquire such brand names m those foreign markets. Unless otherwise indicated, the Company owns the trademarks listed below: PREMIUM CIGAR TRADEMARKS Cabanas Don Diego Don Marcos Don Miguel Flor de Canarias H. Upmann(a) Antonio y Cleopatra Backwoods Ben Franklin Dutch Masters Dutch Treats China Black Dutch Masters Kriswill Henry Clay Las Cabrillas Malaguena Montecristo(a) Montecruz Por Larranaga(a) MASS MARKET CIGAR TRADEMARKS El Producto Harvester Headline La Corona Muriel PIPE TOBACCO TRADEMARKS Mixture No. 79 Super Value Primo Del Rey Santa Damiana Santa Ynez Super Value Te-Amo Wonder Blend Roi-Tan Super Value Supre Sweets Wonder Blend Three Star Royal Wonder Blend (a) Trademark is owned by Cuban Cigar Brands, N V, a 51% owned subsidiary of the Company While the Company does not believe that any smgle trademark is material to the vitality of its business, it believes that its trademarks taken as a whole are material to its business. Accordmgly, the Company http-//www.edgarpro com/EFX_dll/EDGARpro dlUFetchFihngHTMLl`;>ID=969943&Ses 10/19/2003