Document mpM3VrmZBMmv695J5Gd2Re2QB

Lhat's certainly talking my language,'" says the Dutch Boy, as he gives his enthusiastic okay to the slogan of the Lead Industries Association. He knows at least three good reasons why you, the painting contrac tor, are "money ahead when you paint with white-lead." 1. Low Cost Per Gallon. White-lead in oil gives top-notch paint at a rock bottom price per gallon. 2. Easr Brushing. Every painter recognizes that white-lead paint is by nature an easy spreader. You cover more surface per day -- save time -- and keep labor cost down. 3. A Business-Builder! Since "way back." white-lead has been famous as the paint that can take it--the paint that does not crack nnd scale -- the paint that saves money at repaint time. Paint jobs like that bring the property owner back for more --cause him to recommend you to his friends. Your business goes ahead, when you point with white-lead. Improved Dutch Boy For years, Dutch Boy has been recognized by experi enced painters as the standard of what a first quality white-lead should be. Today you'll find it's an even better "lead" than in the past --better in three ways: First, you'll notice that it has been stepped up in whitATVACC Thic m oone whiter nnJ /.Liner discover that today's Dutch Boy has better hiding. You get increased coverage and more solid looking jobs. Don't forget that all the other Dutch Boy strong points are still there -- quick mixing, easy spread, etc. Add these old advantages and new improvements to gether. And the net of it all is a new high in paint value. NATIONAL LEAD COMPANY--111 Broadway, New York; 116 Oak St. Buffalo: 900 West 18th St., Chicago; 659 Freeman Ave., Cincinnati; 1213 Wt Third St., Cleve land; 722 Chestnut St.. St. Louie ; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany St., Boeton ; National Lead & Oil Co., of Penna., 1376 River Ave., Pittsburgh; John T. Lewis & Bros. Co., Widener Building, Philadelphia. KD-11272--National Painters' Magazine, March, 1940 UVUU-i^ J.,1-VUVU 1663