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THE GUDDEN GCKPAEY In leas than three years the new organisation under tbs leadership of Hr* Joyce hod purchased other troll known point companies end had cccsolidatod thea along with the original Gliddsn Varnish Caapeny into met oospany- The Qliddoa
Aiaang the point caapeoleB in this consolidation ware the Beath and BilUgsn fcfg. Co* at Chicago which had been founded in 16$1 and was a notionclly know) conoomj The T* L* Blood and Cocpony of Minneapolis founded in 1633? The Anerloan Paint Wcsdcs at Hew OrleansJ The Cambell Paint end Varnish Company at St* Louis? The
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Adaas and Siting Ckjanany at Chicago? The Forest City faint md Varnish Co* at Clcrrelaa^ The A* WilhaLot Gocpsny at heading, Poona*, end the Nubian Paint and Vanish Co* at Chicago*
Since the acquisition of these first paint plants that isade up the nucleus of today1 a Paint Division of The Gliddeo Company, there also have been added The Twin City Paint and Varnish Co* at Minneapolis and The Mllings-Ciiapin Co* at Cleveland*
A network of paint factories;lasted strategically throughout the comtry enabled The Gliddesn Ccepajay to render unaeual oervico to its custosars* Finished products could be delivered t lower coat through the oUadnatlon of long bads md cross country timspartatioo* The factories could give quicker service thus enabling dealers md agents to carry scalier stocks, giving then asoro ropid tsam ima* on their invaaiasant*
Also dealers and agents benefitted by living inprovod products* Each of the original paint companies In this group had me or sore outstarvding fomsias for woll-knoasn products# which were in turn adapted by the other companies for tJiolr similar products* Products wore being improved continually so that finally the dealsre of The Glidden Coespany !iad a lino of paints to offer of such fine quality that they were second to none*
At the saao tins each of tiso paint factories was able to continue its fine personal relatione with its original group of dealers.. Located in riarketing cantors
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, -3of trie nation, our factories and warehouses were close to the pulse of business*
close to their dealers and their retail problems* The aanagars at these points
knew the dealers personally and the dealers in turn felt they were a part of & live*
vibrant orgmlaatioa interested in their welfare and success* This feding fasa
continued does through the years* and has been eudjh & strong factor that today you t* .
will find (Hidden dealers everywhere sailing paint products for everything
Tying the Hidden elegant Everywhere Cn Ihrapytbiag#
Althoxigh The OlicMm Ccopway now incorporates nwy diversiflod Sjrtdxmtries*
it began basically as a paint coEapnny* It gained' stature and mated
* paint
ocepary* and assay of its outstanding pioneering a^hieveaente in the paint Industry
contributed to Its growth# These schieyeaents hays taken place in the develcpawt
of both oonataaer and industrial products#
/:
,i For a long tise* Hjpolin, the original Holland enanel.* was imported into
Aaariea* Ripolin was* and still is* the finest ebaaal loads# It is accepted as such
by architects, builders and ysisbtasen the world cfver# Every paint ixwpany In
}
Ar&arlca wanted the rights to soke it here* but nejne was successful mtdl dtiddsn
went after It and got it* today (Hidden still has the exclusive iwuia&Wturing right*
............. ]
'
t Eipclin In Aaoricai
Qliddan laboratories are partly responsible for tbs devdqpaoat of the
baked maraol and lacquer finislioo used today# For the auto industry they developed
paints that keep red end taaroan cars fron fading# Fine finishes wore introdnood
to the fbsrdture* pinno and radio industry*
:
It took Qliddoa to develop llubeltto, the finieh now need m racet of Jtasri**
can steves and ranges# Eubaliie is accepted as the standard -white finish by the
Stove industry* They like it because It stays white!
toch aetal office equipment and ssoat barber chairs ere finished with (Hidden products#
The American railroads came to Hidden with their paint problems! As a result, a paint was fonsulatsd that issdo it possible to put two coats of paint c.
a box car in one day* Thus reeling stock could be painted and be back in service
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with sdniHun delay* The interiors of some of thecomtryta finest stacaaOincra
are painted with Glldden products#
(Hidden paints are on America's finest airliner# too*
,
Such faaous name as flcrencaol# Spd-Sall# Fnduranoc# Spray*Dy*Iite#
Raflect-O-Lite and many others are known to Killians of Ansrioane as qualltypaint
products*
Today nearly everyone has hoard of or used a mter-thinnod paint# ftHAWt
sokes a couplet line of mtexv-thizsjod paints and tests have proven that they are .
tbs finest obtainable* This 1 doe to Cflidden research and dcwdlopsectt of the
use of Alpbar-Proteln from the ooy bean* Soy protein pasts paints are vastly auperipr
to casein paints mxi other mtar-thlnned points in performance# color# and service
to the user*
Oliddon is the only large oil-paint aarmfacturer making its own -eater*
tfetoted paints# and the only vster-*tMmsd paint mnafacturer making it own rwr
mtarials* SFitfe this compact production teckgroand, Gliddcn is able to rondcr &
usual eervdoo for asking and applying wator-thiunad points to its dealer*
The {Hidden Ccsapany x&m one of the first paint cocpanles to produce e line
of ooy oil paints* Parsers -who grow soy beans look with favor upon product sad
freo the soy bean# thus (Hidden helped to open up and Svrtlser America* e great
fsra market for psiat dealers in rural districts*
AH of these achievements aro the outgrowth of a never ending desire to pro
duce something better# something now* This spirit is ictouod in the esaseutivas Of
the corapany end tha sn that work vmdox* them. These acldcwssicate arc the direct
result of & desire to produce needed products of hotter quality at a loser price*
Knowing that cna of the secrets of good paint waking is the t&ifors&iy of
the raw mteriale that go into the formulas# The Gllddea Company set out to Obtain
sources that would give thess raw ^mteriala with less variance in quality and make
n r n ndimA
up* So# in 1921# they secured a Chemical Plant at St* Helena Maryland to mbs
pigments* Soon they were selling the by-products ard surpluses for use in printing
inks and other things* This was the start of the Cbasical and Pigment ntvifdon of
the company# .end today there are plants at CaHinsvillG# HI* and Oakland# Calif*
'Siey wantod control of the: rd.ite lead, used in their paints* so in 1924 they bought the Boston Lead Company at Scranton, Pa* Buetcsi Lead is unique In that it is the only n<e lead laade by a continuous process# This process is Gxoloeivdy the Gliddsa oaas?as^s# Boston Lead is so notch finer* so ouch obiter and covers eo wish batter* that it .is outstandingly superior to othEsr white leads cade by other processes*
To supply red load* the .Kettols Refining Company at Bansaod* Irrd* was eo* quirod la 1929# This pat the company further into the ahaulcal business with the laanufftotura of litharge* which ia used in the rubber md awsm% industry# litharge is also v&od in tasking varnish# The totals Refining Division of the coapany also sokes typo zaetal for tbo isriutiisg 'industry and battery plat Ratal for the battery
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and auto Industrie# It was at the l&stals Refining Copany that Qliddon discovered the prooeaw
fbr aaking p<wdsrcd ms-tola# Instead of casting and macldnins; soars* dlless bav ings* etc#* they arc isodded with powdered metals row# Olidden 5s one of only three producers of this material in Amoricai
Glidden is dim the only ceepory with though capacity to a^piy the copper oxide for painting the ships of tie B# S. Uavy#
To got control of the alnc used in thoir mnufacturod prodoota* the company bought sine Bdnee in California# It was elm necessary to buy Tbs Sacranstito Valley and Eastons RaHwey to trajisport the sine: from, the edms to a min lino rail road# It is interesting to note that in addition, to sine the nines ale produced mm gold and eilver which the company reccwsred in the EKslting preesas of the sis cans#
Idthopcnosi used in paint making require barium eo the company purchased one of the largest barite deposits in Worth America and set i-o work sdnlng it#
- Thoie is a real newswortly story connsctex* with the ccopany* o entry into the turpentine business# Turpentine and resins z/ore rofinod frees the ps in small inefficient stills usually operated by families living back in the pine wood# Often the resulting products war dirty and impure. But the coapsny developed md posv
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fectcd an exclusive process of' its' own "that for tbo first time put the refining of
tforpartin and rosins on a scientific basis. This work is don at- plants in Jackson
ville# ELoridaj Valdosta# 0a* sod now a new plmt Is 'being erected at Savannah, Oa,
< Another romantic note IfC^toe history of the Oliddan Oaapsny i its use of
tltanintt dioxide* This product is an important material that goes into the waking
Of paint* Titanium dioxide is aado fresa ilnenito, and about all of the ilraonit
formerly came from India# but when it c'-uld not, loiiger ha imported due to the war#
too company Investigated and found an Unenifca dopooifc hero in the United States to
supply their needs* Every one knewe that linseed oil is an ispeartant raw reatcrial used in paint
Baking and that it cone* fren flaxseed. Tire company found ttei flaxseed groan in
the Sen Joachim id Imperial Valleys in Califo nia ban a higher iodino value then
any other flaxseed groan in the United States* . kork sms iwajdLately started on a
modern crushing plant in Southern California# and today Hidden factories use the ' >g$<2v
host linseed oil lit America.
*
By this time tire company already had a sargarino 'ahufaot\*ing plant in
Chicago* It had been, secured to use up the vegetable oils they had been processing
and this as the beginning of the food dlvicdon. of the company*
In rapid succession the canary bought up vegetable oil and foal product
ooapahies at Berknloy# C-alif*, Portland, Ore.# Chicago, 111.# hcrvmlk, Ohio# Elmhurst#
L. I* and Louisville, fly* The plant at iQmhurat, L* I. was that of S* a*- Doxkoa
and Cceapsny# sumofacturers-"of -well knoan food products* Also acquired was the
Dunham Company and its old and well established actional trade in shred cocoanut
and other packaged goods*
?i'ith all of these food end vegetable oil plants, vise corssmny' established
thorn into one division called Durkee Famous Foods. Today the Food products of this
division number into the hundreds and arc sold almost averyMbsre* As an outgrowth of Hidden interest in vegetable oil processing :tnd food
manufacture, attention was drawn to the soya bean s a source of food oils end oils
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for use in paint* After a thorough investigation of the possibilities. The Gliddon.
Cce%mxf in 1934, construetod a plant in Chicago to extract soya bean Ml* In a
abort ties* in addition to oil* this plant was producing eoya bean floor* soya bean
proteins used in the oamifaoture of plastics* paper coatings, mteavWrfrmad pelot*^"
and lecithin, important in the paint, need preserving, rubber,
baking and
nargarino industries* The (Hidden soya bean prooeasing plant is the largest of its kind in the exrontry* Also out of thio groat plant c o e two alnost priceless pro* ducts in the phersacwutical fleldj they are tho sale and fscale bc-rncnos far ua
by the aadioal profeaMoa*
This is the story of The Qllddsn Coepany today! It is one of tbs ronantic
stories of Jkmvicm business* Behind it all has boon the vision, tho courage and tbs thinking of a fear men who believed and believe in the Ascricen way of FTe
&2tsrprisa* Behind it all has been the sweat end labor of the an in tbs plants,
factories, laboratories and wines* And behind it all has been t!ta coE&dnad faith, and energy of the wanagteent sad esnioyeos of the vrhole oorapany*
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