Document mbmBOGaK9drXeR1mJQwVYxJJg

Quality Goods The Dutch Boy s Column Dutch Boy white-lead helps you build business with the finest class of trade--the trade that brings profits to every paint store TURNOVER . . . Friend of mine asked me the other day, " How do you find the steak in that swell restaurant you go to?" I answered; "Well, I just turn over the little piece of lettuce, and there it is!" That's one kind of turnover. But the turnover I'm talking about is much more important--to you and to me both. It's paint turnover. Turnover is the sure way to paint profits. Everybody knows that. It's retailing arithmetic. The question is--how can you get a bigger turnover? Well, here's one sure way to boost your turnover. Look at your stock. Pick out a fewfast-selling,well-known, well-advertised items. Concentrate on them. Just try featuring Dutch Boy. Put it in your window along with a Dutch Boy window display. Hundreds of dealers have tried this. It brings home the bacon. THE successful merchant builds his business on the bedrock of quality. High-quality products give his store a higher standing in his community. Such products sell readily. And invariably they attract the desirable trade, the trade that gives permanent patronage. Dutch Boy white-lead is a quality product. It is sold in quality stores thruout the country. It has long been favorably known to paint users. It is in constant demand. Dutch Boy white-lead brings you the business of the better type of painters, as well as home-owners and in dustrial concerns. Dutch Boy white-lead is pure and uniform---a paint material of recognized merit. It has been standard for generations. Dutch Boy is helping paint dealers every day to build successful business. NATIONAL LEAD COMPANY New York, m Broadway Boston, (31 State St. Buffalo, u6 Oak Sir. Chicago, 90a West z8ch St. Cincinnati, 659 Freeman Are. Cleveland,8-0 W. Superior Ave. St, Louis, 722 Chestnut St. San Francisco, <85 California St. Pittsburgh. National Lead Sc Oil Co. of Pa., 316 Fourth Ave. Philadelphia, John T. Levis St Bros. Co., 4J7:: Chestnut St. DUTCH BOY WHITE-LEAD v 1