Document mDXNxGXn9vrN7OaD1O981NdO

A mineral acoustical tile with a world of exciting possibilities. Here beauty and efficiency are combined. The pattern changes as you walk around the room. MOTIF'D ACOUSTONE has sound quieting properties that give major acoustical improvement (noise reduction coefficient .70). It meets code require ments for non-combustibility, and is not subject to dimensional change. ySg FOR BEAUTY--for quiet--with Motif'd Acoustone, X call or write us--the principal acoustical expert H of your area. Our name and number are on the f l back cover. SOUND BUSINESS magazine Devoted to new horizons in acoustics fori every type of structure. Sent to you bi-monthly with the complimental of the company named in the advertiaement oir] the hack cover. Plcaae addreaa all correspond-] ence to that company. NOVEMBER-DECEMBER, 1952 Number 6 THIS ISSUE offers a kaleidoscope of settings familiar to the holiday season: settings for travel, for shopping, for beauty treatment, for worship. Common to all is a gift for quiet, a quality de rived from the acoustical tile with which each location is equipped. See how beauty is also an element of this material You can duplicate these results There is an acoustical contractor in your area equipped and staffed to duplicate for you the re sults indicated in any examples shown in this i issue. He provides acoustical analysis service without obligation, and offers fiber or mineral acoustical tile in many patterns. Consult the back cover of this magazine for his phone number. Photographs in f/w issue by Hedrich Blessing Studio, Chicago; F. $. Imco/n, NYC; Western Ways, Phoenix, Ariz.t Julius Schulman, Los Angeles. NOTICE: SOUND BUSINESS, USG, ACOUSTONE, AUDITONE, PERFATONE ond MOTIPD ore trodemorks registered in U. S. Patent Office by the UNITED STATES GYPSUM CO., ond are used in these pages to identify its products. Copyright 1952 United States Gypsum Co. Published by UNITED STATES GYPSUM CO., 300 Aclame Street, Chicago 6, Illinoist manufacturers of products for sound conditioningElmer bf. Johnson, Editor BB016 0274 /-3>fc*"C - z. 'c ''CHC #' few V, i SissSESi sl-. s*:35rA>^3l jftS*; ;v: MC M # FOR QUIET HOLIDAYS as^'` * v- ACOUSroifE mm** ttf mstaMcd * It t HOWAAD C0,, Us Anwln, CtftL HOL DAY TR AEJT- jMisunderstandings across this counter can be costly--especially during the holiday rush. The beautiful and effective acoustical tile ceiling shown will minimize them this holiday season, and every peak traffic period for years to come in the Los Angeles airport terminal. Sound control increases customer comfort too. Heavy traffic areas usually have hard surfaced sound reflective floors and walls for easy maintenance. A sound absorbing ceiling will compensate acoustically for these other surfaces. This ceiling is incombustible mineral tile. BB016 0275 HOLIDAY BEAUTY ji The BEAUTY SALON of Abraham and l( Straus' new Hempstead, L. I. department store ! 1 (above), and many others, find that dignified I - quiet supplied by Acoustone mineral acous- j "i "' 1 deal tile helps" suggest business-like efficiency, a J j, , ` mark of those confident in their skill. Its beauty i i establishes the owner's good taste. ) HOLIDAY SHOPPING Successful merchants know that an at tractive place of business brings new customers through the door and into the selling arena. But customer appeal is more than appearance. It is also atmosphere--an intangible "feel" of pleas ant, business-like dignified comfort that makes a customer want to return. Motif'd Acous tone mineral tile (pattern 19) adds both ap pearance and "feel" to Kleiner's Dress Shop, Albuquerque, N. M. (right). It reduces the noise of reverberation which is often the disturbing element of sound that irritates customers. WELCH-OTWIN COUP. Albq--rqnt. tPUkal cootiacton BB016 0276 uwts A CO. ASSOCIATES. I AC, AUmU. 6a. KOMticai contractor! toward L vtrrtey. archtlacl ... . v',, \ WAttCM SALES CO, r*nmn. tamXfUt contractor! '^k - \ ' . ...V Silvo Antonucci (center) of Cosovan Carrara Marble Products Society has local helpers clean a newly completed mosaic in St. Thomas More Church, Atlanta, Ga. As mosaic adds beauty to this wall, Acoustone mineral tile adds beauty and sound control to the ceiling. . _ - HOLIDAY WORSHIP A Church building not only must provide shelter and seating accommodations. Its very ap pearance and atmosphere should offer serenity and compel reverence, whether empty or occupied. Acoustical tile is a major factor in this achieve ment because it offers quiet. In an auditorium treated with Acoustone mineral tile you feel the hush. In an empty room acoustical tile helps silence the reverberation or echo that is expected. When the room is occupied, it quiets the normal sounds of people, moving, rustling programs, clearing throats. Instinctively conversation ceases. Thoughts center on that to which the service is dedicated. The First Church of Christ Scientist, Albuquerque, I. M., has recently occupied this straight-forward new structure. An Acoustone mineral tile ceiling makes .'tie spoken message easily understood in all parts of the room. Acoustical tile permitted the architect to design a concave curved rear wall. Without tile such 3 surface tends to cause reflected sound to converge at a single point. WilliM EBnon. orcfcitad WELCH*ERWIN COUP. AUmmjowqih. H. m.. acoasticsi contractor* m i EI IJ The Dan River reception room achieves its multiple purposes: to give a good first impression, to establish the identity of the product of the company, to offer a pleasant, comfortable area-for those who wait there. The comfort of quiet is provided by an Acoustone mineral tile sound quieting ceiling, and a carpeted floor. The company named on the back cover is your local source of ceiling quiet and beauty. T Sff COMtAH' A"....... Here is the open plan in full use in the suitings sales division. Most of these men are away from their of fice during the major portion of the working day. In lote afternoon they return for paperwork to these workspaces at on individualized counter area at extreme right. This device is also the dividing element that establishes the corridor at this point. At left salesmen may enter tain customers at display tables flanked by cobinets which contain fabric samples. with Open Plan and Acoustical Ceilings Dan River Mills is a great name in the . textile industry, and Dan River's new Manhattan offices are in keeping with the company's position in the in dustry. Their design reflects the most advanced thinking in office refinement. The entire space has great open ness of feeling. Low partitions are used wherever prac tical to develop this feeling, and the ceiling becomes a unifying factor over the entire space. Thus the random textured beauty of the acoustical ceiling tile and its sound quieting properties, take on even greater than usual importance. In fact acoustical treatment makes open planning practical. Executive offices skirt a wall of windows, but light is borrowed from these windows through partitions of translucent glass to illuminate corridors (see photo). Here again the feeling of openness is maintained. This is on executive corridor, with secretaries seated just inside the translucent glass partitions and the executive office farther to the right. No doors, partitions lifted from the floor and glass rising flush to the ceiling enhances the open feeling here. BB016 0279 There is a true gift of quiet--the quiet within an individ ual, born of composure and rightness with the world. There is another, physical quiet that acoustical tile can give your business or home. Acoustone mineral tile can do it. So can Auditone fiber tile. We can supply either or both. Installation of either at this holiday season would be a gift that serves for many years. But sound control is more than a gift. It means dollars in your pocket if you hire employees or seek to please cus tomers. It reduces fatigue, increases efficiency for employees, and develops customer preference for you. , ,' We are experts in sound control. We give advice on acous tical problems at no cost or obligation. And standing back of the acoustical materials we supply is United States Gyp sum. Telephone us or stop at our office for a visit about sound control. There is no obligation or cost. :ii 1 SOUND BUSINESS magazine | 300 W. Adams St., Chicago 6, III. Return Postage Guaranteed ; :: !' > ! Sec. 34.66, P. LIS. U. S. POSTAGE PAID Chicago, Illinois Permit No. 780 BB016 0280 BB016 0281