Document mBgw8VayJrL2Zzr10YjgeLaO4
5 Lead Industries Association, Inc
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292 Madison Avenue New York, N. Y. 10017
Telephone: (212) 679-6020
February 19, 1975
SUBJECT: THE LEAD MATRIX YEARLY REPORT FOR 1974
TO: MEMBERS OF THE LEAD INDUSTRIES ASSOCIATION, INC.
Attached is a summary of General Distribution and Television Reports of The Lead Matrix from 1966 through 1974. The film is distributed by Communication Services, Inc., Association-Sterling Films and the Bureau of Mine*. Audiences have covered a wide spectrum - industrial firms, government agencies, professional clubs, colleges, high schools, live TV and motion pictures. The cumulative total audience for General Distri bution and Television is over 99*892,000 persons.
Very truly yours,
RA: IR Attachment
R. Assadi Manager of Association Services
LIAC3681
THE IEAD MATRIX
GENERAL DISTRIBUTION SUMMARY BY ASSOCIATION-STERLING FIIMS
Industry, Gov't.
& Professionals
No. of
Year Prints Bookings Showings Audience
1965 SO 201 202 7,625
1967 80 151 186 5,543 1968 117 203 244 7,330
1969 105 272 310 7,389 1970 98 196 380 15,539
1971 76 115 357 24,822 1972 92 206 235 19,314 1973 76 325 364 22,108 1974 72 280 295 21,711
TOTAL
1^9
2,573 131,581
Colleges, Schools & Clubs
Bookings 1,164
1,335 1,663 1,620 1,378 2,012 2,422
2,857 2,189 16,640
Showings 1,769 2,269 2,546 2,154
2,623 2,079 2,943 4,318 4,501 25,202
Audience 138,264
125,318 107,613
79,174 163,954 203,128 259,518 401,091
361,073 1,839,133
TOTAL
Bookings Showings Audienc*
1,365
1,971
146,08<
1,486
2,455
130,86:
1,866
2,790
114,94-
1,892 2,464
86,56'
1,574
3,003
179,49:
2,127
2,436
227,95<
2,628
3,178
278,83;
3,182
4,682
423,1?
2,469
4,796
382,78!
18,589 27,775 1,970,71!
TELEVISION SUMMARY BY ASSOCIATION-STERLING FIIMS
The Lead Matrix
The Paradox of Lead Battery Power In Motion
TOTAL
No. of
No. of
No. of
No. of
No. of Tele-
No. of Tele-
No. of Tele-
Tele-
Year Prints casts Audience Prints casts Audience Prints casts Audience casts Audience
1958 25
91 2,016,l46 --
--
---
--
--
. -------- 91 2,016,14<
1967 25
109 2,420,022 30
9
100,532 --
--
-- 118
2,520,55]
1968 25
134 2,326,937 30
75 1,404,377 --
--
--- 209
3,731,31!
1969 25
115 2,024,373 30
76 1,470,193 30 14
315,877 205
3,810,44;
1970 25
119
719,291 30
32
258,311 30
75
968,720 226
1,946,32;
1971 20
l4l 1,208,033 30
-31
384,701 30 64 1,994,398 236 3,587,13:
1972 20 183 1,547,838 30 26 292,996 25 75 1,309,860 284 3,150,69!
1973 20
161 1,148,349 --
--
-- 20
3
73,838 164
1,222,18'
1974 20
167 1,337,070 --
--
---
--
--
-- 167 1,337,07C
TOTAL
1,220 14,748,059
249 3,911,110
231 4,662,693 1,700 23,321,86;
GoLIAth - TELEVISION SUMMARY BY COMMUNICATION SERVICES, INC.
3 Minutes 60 Seconds
Number of Telecasts 51
1,471
THE LEAD MATRIX THEATRE CAVALCADE #3 Oct. 1968 - Sept. 1969
Days Shown 3,526
Number of Viewers 19,401,800 49,686,820
Times Shown 7^8?
Audience 1,631,769
THE LEAD MATRIX - GENERAL DISTRIBUTION AND TELEVISION SUMMARY BY THE U. S. BUREAU CF MINES
t A n if-.ft?
GENERAL DISTRIBUTION SUMMARY
TEIEVISION SUMMAI
Industry, Govt.
Colleges, Schools
& Professionals
& Clubs
TOTAL
Year # of Prints Showings Audience Showings Audience Showings Audience
Audience
1958
250
83----- 2,506
4,769 190,762 4,852 193,268
1969 1970
267 285
170
4,964
7,664
302,308
7,834
307,272
\ 38,500 cc
220
7,889
9,164
344,962
9,384
352,851
185,000
1971
282
234 8,052 10,934 406,758 11,168 4l4,8l0
1972
290
291 10,012 12,196 930,084 12,487 940,096
1973
254
225
7,412
11,684
400,225 11,909
407,637
1974
290
301 8,122 12,429 420,339 12,730 428,461
OTAL
Ol?
48,957 68,640 2,995,438 70,364 3,044,395
589,500 14,000 --
7,000 834,000
^
-
AUDIENCE
ENERAL DISTRIBUTION SUMMARY BY ASSOCIATION-STERLING FILMS AND THE BUREAU OF MINES T7JI57TO9
ELEVISION SUMMARY BY ASSOCIATION-STERLING FIIMS, COMMUNICATION SERVICES, INC.,
AND THE BUREAU OF MINES
The Cumulative Total
94,876,251 99,691,360
N 3750.01