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COVER STORY During a recent address at the Congress for Automotive Repair and Service (CARS) Expo, NAPA President Bob Mc Kenna relayed to the audience of service installers where the aftermarket is heading and the role that NAPA will play in assisting its customers in staying on top. Page 12. THE "INS" AND "OUTS" In the October issue of Outlook you learned about the importance of your em ployees' appearance and at titude. With this issue get ready to discover how the way your store looks, both on the inside and the outside, can likewise have an effect on why and when custom ers patronize vour NAPA AUTO PARTS store. Page 4. SAFETY FIRST The public demand for safety features has grown to gigantic proportions and automakers are responding like never before. Read about how the big three are react ing to one of America's new est requirements. Also take a look at what kind of in juries seat belts are reducing and which kind they're not. In Industry Trends. Page 20. IMPROVED COVERAGE NAPA Windshield Prod ucts has introduced wiper blades which are applicable to 98% of the import car and truck market. Additionally, United unveils its new line and NAPA Engine Parts re leases a high pressure lubri cant. It's all in One Step Ahead. Page 18. NAPA/ASE TECHNICIAN Meet the 1988NAPA/ASE Technician of the Year-- Alan Keyes. Keyes was se lected by a panel of automo tive trade press editors and was recently honored at the NAPA Annual Meeting, held last month in Atlanta, Geor gia. In addition, see the names of the other techni cians considered and the NAPA AUTO PARTS stores which nominated them. Page 8. EASY ADVERTISING Since the divestiture of the phone company, direc tory advertising has become, in most cases, a nightmare. But there is an easier way to handle multiple listings, joint display ads, numerous headings and local directory sales representatives. Find out how. Page 16. 0 MPA OUTLOOK Vol. 21. No. 9 November 1988 Kathy Randall Editor & Communications Manager Elizabeth Wong Assistant Editor & Communications Coordinator Margaret Hall Assistant Editor & Publications Coordinator Published periodically in the in terest of NAPA AUTO PARTS, stores. Distribution Centers and Manufacturers across the nation. When notifying us of a change of address, please mention NAPA Outlook and give us the old address and zip code. Litho in U.S.A. NAPA HEADQUARTERS 2999 Circle 75 Parkway Atlanta, Georgia 20339 1988 National Automotive Parts Association No part of this publication may be re printed without the expressed permis sion of the National Automotive Parts Association. ADVERTISERS Martin-Senour .... Page 15 NAPA Bearings ... Page 21 NAPA Credit Card .....................Page 9 NAPA Echlin........Page 5 NAPA Fuel Pumps....................... Page19 NAPA Oil & Chemical ........... Page 2 NAPA Service Equipment...........Page 17 NAPA Thermostats .... Page 7 Parts Craft.............Page 23 United......................... Page24 3