Document km84JL6z5NkgBYy2dYDDX4e90

.,.........:'' ;,i-- '--f ->- aj*jgisswag^^fe~ -j Oa/^xTi/ia,7Zi T>EAI.ER HOLDS THE BAG I 1; Holding the bag} ____ . ..............to be the lurch or set the blame. Derived from the _r_> Hunt" hoaxpopular among students. Thevie* holds abas sod a lantern, the latter supposed to as a lure. Therest of dieparty go offinthe woods drive in the soipe and, of course, never return. >T^HE panel at die right labelled L CHEAP PAINT shows a section , .of siding: Jtwtijw the mnb pa3nt,wa^plie<0t.looked as good as the dfech Boy*fob beside it Bat what a difference a few months' exposure has made! The. "cheap" paint job is "shot to pieces"...long before the owner had any idea he would have to repaint. And to .make matters worse now he has to pay \2 also for burning and scraping off the yi- old paint before new can be applied. Expensive business this...expensive for if the owner and expensive for the dealer. For no matter who made the paint, the property owner blames the man who sold it. And wastes no time in switching his business to someone he considers more dependable. Doa'tIet'*cheapr` paint rob you of cus tomers you have worked hard to obtain ... customers who not only buy paint, but also lumber, sand, brick, cement and supplies of every kind. Every time you sell paint to a customer be sure to sell him the kind that won't CUst-ap ofa "cheap" paintjob.tbat went to pieces in a short time. Ifa dealer happens to sellpaint like this the victimfigures that the other products he stilt can't be much better. leave you holding the bag. Sell him Dutch Boy White-Lead. That's a product you know is up to the; standard you want your merchandise to be. There's nothing better than Dutch Boy Paint made with Dutch Boy White-Lead gives long-lasting protection. Unlike "cheap" paint Dutch Boy does not crack Look at this Dutch Boy job. Three yean old. Still goodfor-lots of wear, ifyou sellpaint like this you help to set the "Quality"teal on your entire line of supplies. and scale. It resists the weather and wears down stubbornly by gradual chalk ing which leaves au ideal surface for new paint. So--when you sell Dutch Boy WhiteLead aad the other Dutch Boy paiat products, remember you are not only building up a profitable volume ofpaint business, but even more important you are protecting the good will of your entire supply business. DUTCH BOY WHITE -LEAD NATIONAL LEAD COMPANY 111 Broadway, New York; 116 Oak So, Buffalo; 900 West 16th Sc, Chicago; 659 Freeman Ave, Gndoaati; 820 'Vest Superior Ave-TCleveland;722 Chestnut St, St. lonis; 2240 24th Sc, San Francisco; National-BostonLead Co.,800Albany Street^ Boston; National Lead & Oil Co. of Pa, 3rd Foartb Avenue, Pittsbutghi John T. Lewis Sc Bros. Co., Wideoer Bldg, Philadelphia. KD-4376--Building Supply News, April. 1935 'fflBSr N 2816a (JlHIII-NIJ-000014503